Adspeak
by Adweek
Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.
Episodes
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From ROAS to Real Results: Benoit Vatere and Bryan Leach on the Future of Performance Marketing
What if CPG brands could measure the true impact of digital promotions in real time, rather than relying on sales figures that may not tell the whole story? The answer starts with incrementality, not ROAS. In this episode of Adspeak by ADWEEK, host Bryan Leach, Founder and CEO at Ibotta, sits…
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Avoiding The Ick Factor: Anthony Po and Lauren Probyn Aouad on Getting Authenticity Right
What makes a brand stand out in a crowded digital landscape, capture attention, and create campaigns that genuinely resonate? It starts with understanding culture, not chasing virality. In this episode of Adspeak by ADWEEK, host Lauren Probyn Aouad, VP of Entertainment & Culture Marketing at UTA,...
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Beyond Virality: How Three Global Fashion Marketing Leaders Create Brands People Care About
What makes a fashion brand feel authentic, build lasting loyalty, and create campaigns that genuinely move culture? It starts with understanding people, not chasing trends. In this episode of Adspeak by ADWEEK, host Lauren Finney Harden brings together three Global Fashion Marketing Leaders: Anne...
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Why Reach Beats Creative: Angela Voss and Dale Harrison on the Marketing Math That Matters
What if reaching more people matters more than creating better ads? In this episode of Adspeak by ADWEEK, Angela Voss, CEO at Marketing Architects, and Dale Harrison, Chief Strategy and Innovation Officer at The Insight Collective, challenge conventional marketing wisdom and explore why broad,...
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Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano
What does it take to build a brand that stands out without getting caught in a race to the bottom? In this guest-only episode of Adspeak by ADWEEK, Paulie Dery, CMO at AG1, and Victoria Lozano, CMO at Crayola, share how brands can move beyond product benefits to create deeper consumer connections...
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The WNBA’s Business Revolution: Lexie Brown and Mariah Rose on What Comes Next
The WNBA’s rapid rise from an overlooked league to a cultural and commercial powerhouse reflects more than just the growing popularity of women’s basketball. It signals a shift in how athletes build their brands, shape their narratives, and fight for the compensation and working conditions they...
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4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
What does it take to reinvent a legacy brand without losing what made it iconic? In this episode of Adspeak by ADWEEK, host Brittaney Keifer brings together four creative and marketing leaders to explore how established brands can move beyond outdated perceptions and build renewed cultural...
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Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant
Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires more than nostalgia. It takes clear positioning, product reinvention, bold creative decisions, and…
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7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy: Ibrahim Khan, Global VP of Marketing at Fanta
Halloween is no longer just a seasonal celebration. For brands, it can become a powerful cultural platform for building relevance, generating engagement, and creating long-term brand assets. In this episode of Adspeak by ADWEEK, Rebecca Stewart sits down with Ibrahim Khan, Global Vice President…
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From Awareness to Action: Rethinking Mental Health Campaigns with Three Communication Leaders
Mental health campaigns can do more than raise awareness. Done well, they can change behavior, challenge stigma, and help people take meaningful action. In this episode of Adspeak by ADWEEK, host Audrey Kemp speaks with three communication leaders: Heidi Arthur, Chief Campaign and Program Officer...
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The New Marketing Playbook: How HubSpot Is Winning in the AI Era with Kyle Denhoff
Marketing is no longer just about winning clicks. As AI Overviews, rising ad costs, and changing search behavior reshape customer acquisition, brands need to rethink how they build visibility and engage audiences. In this episode of Adspeak by ADWEEK, Kyle Denhoff, Senior Director of Marketing at...
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Creators That Convert: Four Business Leaders on Driving Full-Funnel Marketing Results
Creator marketing is no longer just about generating awareness or social engagement. It is becoming a measurable growth engine that can influence consumers throughout the entire marketing funnel. In this episode of Adspeak by ADWEEK, host Zoë Ruderman sits down with four business leaders from...
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The Executive Partnership Behind Stanley’s Hypergrowth | Kate Ridley & Graham Nearn
What does it take to evolve a 100-year-old brand while navigating hypergrowth, global expansion, and changing consumer expectations? In this episode of Adspeak by ADWEEK, Kate Ridley, Chief Brand Officer at Stanley 1913, and Graham Nearn, Chief Product and Sustainability Officer, explore how a...
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Beyond Hollywood: Three Media Leaders Weigh in on Atlanta’s New Entertainment Economy
Atlanta is rapidly emerging as one of America’s most influential entertainment and creative hubs. The city is creating new opportunities for brands willing to rethink how they approach storytelling and partnerships. On Adspeak by ADWEEK, host Bashel Lewis moderates a BrandWeek panel with three...
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How Brands Can Win Attention in a Fragmented World: Insights from Two Global Marketing Leaders
What if your media strategy could break through the noise by meeting consumers in culture, not just pushing messages at them? In this episode of Adspeak by ADWEEK, host Alison Weissbrot brings together two global marketing leaders, Michael Law, CEO of Carat North America, and Shivram…
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The 80% of Marketing that AI Should Take Off Your Plate with Rafa Flores
AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, Ryan Joe, Editor-in-Chief at ADWEEK, sits down with Rafa Flores, Chief Product Officer at Treasure.AI, to explore how AI can transform marketing from predictive to...
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The Innovation Playbook: Three Global Business Leaders on AI, Data and Brand Growth
What does it take to turn innovation into meaningful brand growth? In this live BrandWeek session of Adspeak with ADWEEK, host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard; Nick Hammitt, CMO at Newell Brands; and…
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How Three Communication Leaders Use Nostalgia to Reconnect Iconic Brands With Culture
In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, Chief Communications Officer at Yahoo; Gina Pesko Laughlin, VP…
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Turn Disruption Into Opportunity: Jonathan Fields on Building Antifragile Brands
What does it take for brands and teams to turn uncertainty into a competitive advantage? In this episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, sits down with Jonathan Fields, Founder, Co-Executive Producer, and host of the Good Life Project, for a live BrandWeek...
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How Hasbro, Twitch, and Chicago Fire FC Are Building Communities That Drive Brand Loyalty
What happens when brands stop treating audiences as consumers and start treating them as communities? In this episode of Adspeak by ADWEEK, host Jenny Rooney brings together Jason Bunge, CMO at Hasbro, Rachel Delphin, CMO at Twitch, and Dan Moriarty, CMO at Chicago Fire FC, for a live BrandWeek...
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Purpose Meets Performance: How Brands Win Without Compromise
What if purpose and performance weren't mutually exclusive while building a brand? In this episode of Adspeak by ADWEEK, host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, Founder and CEO of Joyride, to explore how very different brands can...
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How to Make AI Your Creative Superpower: The Playbook with Nik Kleverov
AI is reshaping how brands imagine, produce, and tell stories, but the most effective creative work still starts with human ideas. In this episode of Adspeak by ADWEEK, Nik Kleverov, Co-founder and Chief Creative Officer at Native Foreign, explores how visual AI is helping brands including...
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The IP Moat: How Sahara Lotti Built and Defended Lashify
In this episode of Adspeak by ADWEEK, host Audrey Kemp sits down with Sahara Lotti, founder and CEO of Lashify, to explore why intellectual property is far more than a legal safeguard; it can be a powerful competitive moat. Sahara shares how solving a personal beauty problem led her to create a…
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The Journey Is the Destination: Reinventing Travel Marketing
Travel brands are redefining the journey by moving beyond destinations to create personalized, culturally relevant experiences at every touchpoint. On this episode of Adspeak by ADWEEK, host Jenny Rooney brings together Sheretha Bell of Atlanta Convention & Visitors Bureau, Eliot Hamlisch of...
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Why Creators Are Becoming the New Marketing Operating System: Kevin Blazaitis & Chrissie Hanson
In this episode of Adspeak by ADWEEK, Kevin Blazaitis, President at Creo, sits down with Chrissie Hanson, CEO of North America Media Practice at Dentsu, to explore how creators are reshaping the modern marketing operating system. They discuss the shift from chasing viral moments to building…
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How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The beauty market is flooded with new launches and celebrity-backed brands. Therefore, few manage to break through with both cultural credibility and real business results. Yet Pattern Beauty, founded by Tracee Ellis Ross after a decade of rejected pitches, is one of them. Recorded live at...
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Reimagining Social Drinking in America’s THC Market with Jake Bullock
What if the next big opportunity in beverage marketing wasn't about alcohol, but about reimagining social drinking altogether? In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with Jake Bullock, co-founder and CEO of Cann, about building one of the fastest-growing names in the THC...
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How Brands Can Help Save Lives: A Conversation with Jaymes Black
What if your brand could become a lifeline for LGBTQ+ youth in crisis? In this episode of Adspeak by ADWEEK, we turn the mic over to Jaymes Black, CEO of The Trevor Project. A nationally recognized LGBTQ+ advocate and nonprofit leader, Jaymes oversees the organization’s crisis intervention,...
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Balancing Brand Equity and Innovation with Jamie Warner and Trent Thacker
In this episode of Adspeak by ADWEEK, Jamie Warner sits down with Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive Inc. and currently Senior Director of Industry Intelligence, to explore how iconic brands like AutoTrader and Kelley Blue Book consistently produce...
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John Solomon on Building Brand Momentum When Markets Turn Against You
How do you maintain brand momentum when tariffs spike, supply chains collapse, and private equity demands quick returns? In this episode of Adspeak by ADWEEK, Audrey Kemp sits down with John Solomon, Ex CMO at Therabody and currently CMO at Mozilla, to explore how bold marketing decisions can…
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How Jen Zeszut Built a Mac and Cheese Brand by Out-Weirding Industry Giants
What if your biggest competitive advantage wasn't outspending your CPG rivals, but out-weirding them? In this episode of Adspeak by ADWEEK, host Rebecca Stewart sits down with Jen Zeszut, CEO and founder of Goodles, to explore how a bootstrapped startup transformed one of the most established...
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Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman
In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed sunscreen from a functional necessity into an immersive lifestyle brand. Roy shares how the team uses nostalgia, sensory design, and meticulous attention to detail to create...
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The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing with Jeremy Fain
In this episode of Adspeak by ADWEEK, Jeremy Fain, CEO and Co-founder of Cognitiv, explores how deep learning is reshaping the future of advertising. Jeremy explains why the true power of AI in marketing comes from leveraging massive data sets, predictive algorithms, and real-time optimization…
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The $1 Trillion Question: Why Brands Are Still Underinvesting in Women’s Sports
In this episode of Adspeak by ADWEEK, host Zoë Ruderman, Chief Content Officer at Adweek, sits down with Wes Felix, Co-Founder of Always Alpha and Co-Founder and CEO of Saysh; Allyson Felix, Co-Founder of Always Alpha, Co-Founder and President at Saysh, and International Olympic Committee Member;...
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How HubSpot Built a 50-Million-Person Media Engine Inside a Software Company with Jonathan Hunt
In this episode of Adspeak by ADWEEK, host Mike Beyman sits down with Jonathan Hunt, VP of Media at HubSpot, to explore how a software company built a global media engine reaching 50 million people every month. Jonathan shares why owning distribution has become a competitive advantage, how…
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Beyond QR Codes: Matty Beckerman on the Future of Interactive Media
In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Matty Beckerman, Founder and CEO of IRCODE, to explore how image recognition technology is transforming the future of marketing engagement, measurement, and commerce. They discuss how computer vision AI is replacing traditional QR...
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Influencer Marketing Is Broken: How Billion-Dollar Brands Can Fix It at Scale
In this episode of Adspeak by ADWEEK, Keith Bendes, Chief Strategy Officer at Linqia, and Denise Vitola, Founder and CEO of Vitola Strategies, explore how enterprise brands can move influencer marketing from a tactical experiment into a scalable growth engine. They discuss the challenges of...
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The Future of Auto Marketing: Building Brands Through Human Connection Today
In this episode of Adspeak by ADWEEK, host Rebecca Stewart leads a live BrandWeek conversation with Matt Kerbel of Turo, Scott Baker of Porsche, and Doug Zarkin of Take 5 Oil Change on the future of automotive branding. As electrification, AI, and changing ownership models transform the industry,...
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Building Cultural Moments That Outlive the Product with Jermaine Dupri
In this episode of Adspeak by ADWEEK, host Jesse Kirshbaum, Chief Executive Officer of Nue Agency, sits down with Jermaine Dupri, Songwriter Hall of Famer, Grammy Award-winning producer, and founder of the So So Def recording label, to explore the intersection of culture, creativity, and…
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The Experience Economy of Sports Marketing with Steve Koonin
In this episode of Adspeak by ADWEEK, host Rich Battista, Executive Chairman at ADWEEK, sits down with Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, to explore how marketing can transform a sports franchise into a cultural institution. Steve shares how the Hawks built one of the...
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The Strategy Behind USA Today Co.'s Big Identity Shift with Kristin Roberts and Lark-Marie Anton
In this episode of Adspeak, host Mark Stenberg is joined by Lark-Marie Anton, Chief Communications and Brand Officer, and Kristin Roberts, President of Media at USA Today Co., to unpack the company's landmark transition from Gannett to USA Today Co. and what it signals for the future of…
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AI and Advertising: Protecting Creativity in an Automated World with Jim Cowsert and Kim Einan
On this episode of Adspeak by ADWEEK, host Kim Einan sits down with Jim Cowsert to unpack how AI is transforming advertising without sacrificing creativity, trust, or brand identity. Jim explains how brands can use AI to strengthen insights, improve consistency, and personalize campaigns at scale...
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Wyclef Jean on Owning the Future of the Creator Economy
In this episode of Adspeak by ADWEEK, host Madeline Nelson sits down with Wyclef Jean and Jaeson Ma for a live conversation from BrandWeek about the future of the creator economy. The discussion explores how OpenWav is helping artists break free from streaming algorithms and traditional…
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From Passion Project to Pantry Staple: Brooklyn Peltz Beckham
In this episode of Adspeak by ADWEEK, host Zoe Ruderman, Chief Content Officer at ADWEEK, sits down with Brooklyn Peltz Beckham to unpack the unconventional strategy behind building Cloud 23 into a credible, long-term consumer brand. Rather than relying on celebrity hype, Brooklyn spent four…
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Beyond the Meat Stick: How Chomps Built a Brand with Emotional Bite
In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Stacey Hartnett, SVP of Brand and Marketing at Chomps, for a conversation recorded live at Brandweek. They explore the strategic journey of how a "scrappy startup" moved from a purely direct-to-consumer performance marketing play...
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The $15 Trillion Audience Marketers Still Treat Like An Afterthought
In this episode of Adspeak by ADWEEK, Jennifer Meehan joins 55+ creators Stewart Reynolds (Brittlestar) and Granny Guns for a sharp conversation on one of marketing’s biggest blind spots: older audiences. Despite controlling nearly half of global spending power, the 55+ demographic receives only…
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Purpose and Practice: Transforming Health Brands for the Modern Consumer
In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Jason White (Board Member at Caldera Arts), Lina Polimeni (SVP and CMO at Eli Lilly and Company), and Nita Danielle (Content Creator and Influencer) about how health brands can earn trust in a skeptical, consumer-driven world.…
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Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker
In this episode of Adspeak by ADWEEK, host Jenny Rooney sits down with Josh Dean, Founder of Dean and Daughters, and former Global VP of Johnnie Walker at Diageo, to unpack how Johnnie Walker has remained culturally relevant for more than two centuries while attracting a new generation of...
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Why Chasing Vanity Metrics Is Killing Your Social Strategy: Richelle Batuigas, EVP, Viral Nation
In this solo episode of Adspeak by ADWEEK, host Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes, views, and impressions reflect real success. Drawing on her work as EVP at Viral Nation, she introduces the Cultural Relevance Score, a practical framework designed to...
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Why Local Marketing Beats National Scale: Conversations with Coca-Cola, Ammunition Ventures, Atlanta Journal-Constitution, and More
In this episode of Adspeak by ADWEEK, host Will Lee leads a Brandweek roundtable on how national brands win through local relevance. Featuring Kim Yates, (Chief Commercial Officer at Atlanta Journal-Constitution), Jeremy Heilpern, (Founder and CEO of Ammunition Ventures), Tom Gargiulo, (Chief...
About this show
Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.
Hosted by
Adweek