Adspeak

In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, Chief Communications Officer at Yahoo; Gina Pesko Laughlin, VP and Global Head of Communications at Delta Air Lines; and Melissa Menta, SVP, Global Brand and Communications at Peanuts Worldwide, share lessons from celebrating Yahoo’s 30th, Peanuts’ 75th, and Delta’s 100th anniversaries.The conversation explores how brands can harness nostalgia without becoming stuck in the past, why authentic brand DNA matters more than flashy campaigns, and how partnerships, social content, and experiential activations can bring heritage to new audiences. From Delta’s employee-designed centennial aircraft and renovated Flight Museum to Peanuts’ NASA partnership and Yahoo’s playful Super Bowl campaign, the guests reveal how legacy can become a powerful platform for innovation, relevance, and connection across generations.What You'll Learn:How to activate nostalgia without losing contemporary relevanceWhy brand DNA matters more than flashy productionThe museum and physical experience as brand storytellingHow to use partnerships to extend brand legacy organicallyThe power of employee-created design in anniversary campaignsWhy anniversary milestones create credibility platforms for future messagingAbout the Guests:Sona Iliffe-Moon is Chief Communications Officer at Yahoo, where she leads global corporate, consumer, and internal communications. She brings more than 20 years of experience across strategic, consumer, crisis, and corporate communications, having held leadership roles at Lyft, Facebook, Instagram, Nestlé, and Toyota, as well as PR agencies Weber Shandwick and Hill & Knowlton. Before entering PR, Sona worked as a foreign affairs officer at the U.S. Department of State. She holds degrees from George Washington University and USC Annenberg. Gina Pesko Laughlin is Vice President, Global Brand Communications at Delta Air Lines, where she leads communications strategies that strengthen Delta’s reputation, culture, and customer brand. A 20-year Delta veteran, she has held leadership roles spanning corporate, employee, executive, crisis, and operations communications, including helping guide the airline through its merger with Northwest and bankruptcy reorganization. Gina previously built Delta’s employee engagement function and launched its first internal social platform. She holds degrees in public relations and political science from Syracuse University. Melissa Menta is a veteran marketing and communications executive with deep experience building global entertainment and character brands. As SVP, Global Brand and Communications at Peanuts Worldwide, she led major initiatives including the brand’s 75th anniversary, the NASA partnership featuring Astronaut Snoopy, and The Armstrong Project which supports emerging artists of color. Her career has included work with The Muppets, Pets.com, Shiseido, Dilbert, and other iconic properties. Melissa holds degrees from Middlebury College and NYU and serves on the board of the Charles M. Schulz Museum. Host and Guest Resources:Sona Iliffe-Moon on LinkedInYahoo WebsiteGina Pesko Laughlin on LinkedInDelta Air Lines Website Melissa Menta on LinkedInPeanuts Worldwide WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What does it take for brands and teams to turn uncertainty into a competitive advantage?In this episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, sits down with Jonathan Fields, Founder, Co-Executive Producer, and host of the Good Life Project, for a live BrandWeek conversation about navigating disruption with clarity, resilience, and purpose.Jonathan shares five principles for businesses to thrive in volatile markets, including actively seeking new opportunities, building trust through creator partnerships, narrowing strategic focus, and addressing the deeper anxiety behind consumer needs. The conversation also explores why calm, grounded communication can build stronger connections than simply addressing surface-level problems.Going a step beyond strategy, Jonathan explains how leaders can operationalize resilience through simple nervous-system regulation techniques, including the physiological sigh, and embed practices like mindfulness and breathwork into their organizational culture. The result is a practical framework to help leaders and teams stay creative, focused, and able to make better decisions when uncertainty is at its peak.What You'll Learn:How to Operationalize Door FindingWhy Trust Transference from Creators Outperforms Brand AffinityThe "Narrow by 50%" Framework for Resource AllocationHow to Solve for the Meta Problem, Not Just the Surface ProblemThe Physiological Sigh Technique for Real-Time Nervous System Regulation.How to Operationalize Personal Peace as a Cultural PracticeAbout the GuestJonathan Fields is an award-winning author, entrepreneur, executive producer, and host of the globally popular Good Life Project podcast, which has generated more than 100 million listens and views. He has founded multiple companies focused on human potential and created the Sparketype Assessment, used by more than 1 million people and organizations. Jonathan’s work explores uncertainty, resilience, human potential, and the pursuit of meaningful work, helping leaders and individuals turn disruption and challenge into opportunities for growth, creativity, and possibility.Host and Guest Resources:Jonathan Fields on LinkedInGood Life Project PodcastAlison Weissbrot on LinkedInAdspeak by ADWEEK on Apple PodcastsAdspeak by ADWEEK on SpotifyADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What happens when brands stop treating audiences as consumers and start treating them as communities?In this episode of Adspeak by ADWEEK, host Jenny Rooney brings together Jason Bunge, CMO at Hasbro, Rachel Delphin, CMO at Twitch, and Dan Moriarty, CMO at Chicago Fire FC, for a live BrandWeek panel on the future of play and fan engagement.The conversation explores how brands can move beyond traditional broadcast marketing to create authentic experiences that bring people together across physical and digital worlds. The panelists share how strategic partnerships, creator ecosystems, micro-communities, and grassroots experiences can turn casual audiences into loyal advocates.They also unpack the importance of accessibility, cross-generational play, and the emerging idea of the “brand as fan,” showing up authentically in the communities that matter most. From stadiums and youth soccer clinics to Twitch chats and video game launches, this conversation reveals how marketers can build lasting connections by becoming active participants in culture rather than simply broadcasting into it.What You'll Learn:How to shift from broadcast marketing to community-first strategyThe "Universe is Beyond" partnership frameworkWhy accessibility drives lifetime fan valueHow to activate creator and influencer ecosystems instead of paid mediaThe "brand as fan" positioningHow to design cross-generational engagement through shared play experiencesAbout the Guests:Jason Bunge is Chief Marketing Officer at Hasbro, where he leads global media, entertainment, brand, retail, and digital marketing strategy across the company’s iconic franchises. He joined Hasbro in 2023 after serving as the first CMO of Riot Games, overseeing marketing, publishing, and global channel strategy. Previously, he held senior marketing roles at Electronic Arts and Microsoft, including product marketing for Office 365.Rachel Delphin is a marketing and communications leader who serves as Chief Marketing Officer at Twitch, where she led the strategic direction of PR, social media, growth and media, integrated marketing, creative, and brand teams. She joined Twitch in 2018 after communications leadership roles at Tanium, Twitter, and WIRED. At Twitch, she championed the platform’s creator community and helped shape its approach to brands, creators, and community-driven engagement.Dan Moriarty is Chief Marketing Officer at Chicago Fire FC, where he leads branding, advertising, media, promotions, and fan engagement while overseeing marketing strategy across the club’s community and youth soccer initiatives. Before joining the Fire in 2024, Moriarty was VP of Marketing at the Chicago Bulls, following leadership roles with the Bulls and the Chicago White Sox. He previously spent five years at Hyatt Hotels and began his career in marketing and media agencies.Host and Guest Resources:Jason Bunge on LinkedInHasbro WebsiteRachel Delphin on LinkedInTwitch Website Dan Moriarty on LinkedInChicago Fire FC WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What if purpose and performance weren't mutually exclusive while building a brand?In this episode of Adspeak by ADWEEK, host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, Founder and CEO of Joyride, to explore how very different brands can turn authentic storytelling and bold marketing decisions into measurable growth.Ethan shares how Texas A&M modernized a 150-year-old brand without losing its core values, including the campaign that generated 80 million YouTube views. Tyler reveals how Joyride used product differentiation, cultural relevance, and genuine creator partnerships to become the #1 candy at Target. Together, they unpack why purpose-driven marketing works best when it is grounded in authentic brand positioning, strong creative conviction, and a clear understanding of the audience. From legacy institutions to challenger brands, this conversation offers practical lessons for building brands that matter and perform.What You'll Learn:How to reposition a legacy brand nationally by what makes you distinctWhy pulling underperforming creative can catalyze breakthrough resultsThe three-legged stool framework for challenger brand successHow to validate purpose-driven positioning through retail performance The difference between hiring an influencer and building a partnershipHow to maintain brand integrity while modernizing for national relevanceAbout the Guests:R. Ethan Braden is Vice President and Chief Marketing and Communications Officer at Texas A&M University, where he leads brand, marketing, communications, and storytelling to strengthen the university’s national presence. Previously, he served as EVP and CMO at Purdue University and Purdue Global. Earlier, Ethan spent more than a decade at Eli Lilly & Company, helping lead billion-dollar brands including Cymbalta and Jardiance. His work has been featured in Fast Company, Ad Age, and The Washington Post. In 2023, he was named Content Marketer of the Year by the Content Marketing Institute. Tyler Merrick is the founder and CEO of Joyride, a challenger candy brand that became the #1-selling candy at Target by combining clean ingredients with authentic creator partnerships. With roots in family entrepreneurship and a background in product development across multiple categories, Merrick built Joyride on a thesis of purpose-driven performance: delivering significantly less sugar and zero artificial additives without compromising taste.Host and Guest Resources:R. Ethan Braden on LinkedInTexas A&M University WebsiteTyler Merrick on LinkedInJoyride WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

AI is reshaping how brands imagine, produce, and tell stories, but the most effective creative work still starts with human ideas. In this episode of Adspeak by ADWEEK, Nik Kleverov, Co-founder and Chief Creative Officer at Native Foreign, explores how visual AI is helping brands including Toys“R”Us, Coca-Cola, and Delta push beyond the limits of traditional production. He explains why AI should be treated as a creative accelerant rather than a replacement for human judgment, and how iterative, editor-centric workflows are changing the production process. Nik also discusses the rise of the “generalist with big ideas,” the importance of building client trust through transparent workflows and legal safeguards, and how teams can decide when AI genuinely adds value. From impossible-to-film environments to questions of representation and bias, he offers a practical look at using AI to expand creative ambition while preserving authenticity, emotional resonance, and human authorship and meaningful brand storytelling today.What You'll Learn:How to position AI as a creative accelerant, not a human replacementWhy visualization and iterative workflows are replacing traditional productionThe "Generalist with Big Ideas" advantage in an AI-driven marketHow to build client trust through legal safeguards and transparent workflowsWhen to use AI versus traditional production, and when not toHow representation and bias in AI tools directly impact campaign inclusivityAbout the Guest:Nik Kleverov is the Co-founder and Chief Creative Officer at Native Foreign and a pioneering storyteller exploring the possibilities of AI in creative work. From Netflix’s Narcos title sequences to the first AI-generated brand film for Toys“R”Us, his work blends technology and creativity to push storytelling forward. A sought-after speaker, Nik is a leading voice on how AI is reshaping the future of storytelling. Host and Guest Resources:Nik Kleverov on LinkedInNative Foreign WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Audrey Kemp sits down with Sahara Lotti, founder and CEO of Lashify, to explore why intellectual property is far more than a legal safeguard; it can be a powerful competitive moat. Sahara shares how solving a personal beauty problem led her to create a new product category, build Lashify from $300 to $8 million in its first year, and invest heavily in patents and enforcement. She discusses the challenges women-led beauty innovations face in an industry rife with copycats, including her landmark court victory against overseas manufacturers. The conversation also explores how founders can use broad patent protection, direct-to-consumer margins, community-building, and transparency to defend innovation and build lasting brand value. Sahara offers a candid look at the business realities of protecting original ideas and explains why intellectual property can become a foundation for generational wealth.What You'll Learn:How to Transform a Personal Problem Into Patentable Innovation.Why Beauty Brands Are Marketing Companies, Not InnovatorsThe Patent Enforcement Reality Check.How to Win Against Counterfeiters and Set Industry PrecedentThe Influencer Attack Strategy Used Against IP Defenders.Build Direct-to-Consumer Profitability to Fund Your IP WarsWhy Vague Patents Beat Precise OnesThe Incubator Model as an IP Protection StrategyAbout the Guest:Sahara Lotti is the founder and CEO of Lashify, the world’s first at-home lash extension system, which redefined luxury DIY beauty. With more than 700 global patents, her patented Gossamer lash technology has established a new standard for innovation in the industry. In 2024, Lotti led Lashify to a landmark $30.5 million legal victory. In 2025, she secured a Federal Circuit ruling that strengthened patent holders’ ability to protect innovations and block counterfeit imports through ITC exclusion orders. Host and Guest Resources:Sahara Lotti on LinkedInLashify WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

Travel brands are redefining the journey by moving beyond destinations to create personalized, culturally relevant experiences at every touchpoint. On this episode of Adspeak by ADWEEK, host Jenny Rooney brings together Sheretha Bell of Atlanta Convention & Visitors Bureau, Eliot Hamlisch of Amtrak, and Brad Hiranaga of Marriott to explore how the industry is responding to changing traveler expectations. The conversation examines how transportation brands are turning the journey itself into part of the experience, while destinations connect with travelers through passions, identity, and culture. The guests also discuss personalization, first-party data, loyalty ecosystems, and the growing influence of AI and ChatGPT on travel discovery. From Amtrak’s unexpected social strategy to Atlanta’s handwritten postcard activation and Marriott’s expansive Bonvoy ecosystem, the episode reveals how brands can combine technology and data with creativity and genuine human connection to drive engagement, loyalty, and revenue. What You'll Learn:How to pivot from transportation to hospitalityWhy values-driven travel is reshaping destination marketingThe personalization imperative in hospitalityHow to build culturally relevant social strategies for Gen ZThe critical role of content quality in AI-driven discoveryHow loyalty programs and media networks drive scaleWhy blending AI-powered tools with human connection winsAbout the Guests:Brad Hiranaga is Global Senior Vice President of Brand and Design Experiences at Marriott International, bringing expertise in experience design and brand strategy across hospitality. With a background spanning packaged food and apparel, Hiranaga leads initiatives to innovate hotel experiences, from the newly launched outdoor collection to wellness-focused services, leveraging Marriott's scale of 10,000+ properties. His work demonstrates how loyalty data and design thinking unlock new revenue opportunities and consumer insights in hospitality.Eliot Hamlisch is Chief Commercial Officer at Amtrak, responsible for transforming the nation's rail operator from a transportation utility into a hospitality brand. Over two years in the role, Hamlisch has spearheaded initiatives to redefine train travel as an end-to-end experience, from digital booking to onboard partnerships (including collaborations with celebrity chefs like Steven Starr), while driving measurable engagement and ridership growth through unexpected, Gen Z-focused social campaigns.Sheretha Bell is Senior Vice President of Marketing and Brand Strategy at Atlanta Convention and Visitors Bureau (Discover Atlanta), where she has driven strategic evolution over 25 years. Bell leads efforts to position Atlanta as a premier destination for conventions and leisure travel, integrating AI-powered advertising tools with authentic content and experiential marketing, such as the "World's Largest Postcard" campaign, to reach travelers at critical decision moments while maintaining the personal touch that drives loyalty.Host and Guest Resources:Brad Hiranaga on LinkedInMarriott WebsiteEliot Hamlisch on LinkedInAmtrak WebsiteSheretha Bell on LinkedInAtlanta Convention and Visitors Bureau WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, Kevin Blazaitis, President at Creo, sits down with Chrissie Hanson, CEO of North America Media Practice at Dentsu, to explore how creators are reshaping the modern marketing operating system. They discuss the shift from chasing viral moments to building durable creator-led content that delivers measurable business outcomes, from audience growth and active attention to sales lift and ROAS. Chrissie shares how brands can integrate creators across the full funnel while preserving the authenticity and credibility that make creator partnerships effective. The conversation also explores AI’s role in testing audiences, accelerating content strategy, and reducing risk without replacing human creativity. Along the way, Kevin and Chrissie unpack why longevity may matter more than reach and how simplifying measurement to a few meaningful metrics can help brands build sustainable creator programs and drive enduring growth. What You'll Learn:How to transition creator content from viral moments to durable assets Why creators drive spontaneous purchase decisions at scale The framework for measuring creator impact on par with retail media networksHow to design creator partnerships with early brand integrationWhy "longevity is the new reach" for building sustainable competitive advantageThe practical AI playbook for de-risking creator decisions How to simplify measurement from 50+ KPIs down to 3-4 core metricsAbout the Guests:Chrissie Hanson is CEO of Dentsu North America’s Media Practice and Global Brand President of Carat, named Cannes Lions Media Network of the Year in 2026. With 25 years across OMD, Mindshare, MediaCom, and Carat, she has led global strategies for brands including Visa, Vodafone, Sony Pictures, and Nordstrom. Previously CEO of OMD USA, she transformed the agency into a new-business leader. A champion of data, creativity, and technology, Chrissie has pioneered attention-to-outcomes solutions and serves on the Advertising Research Foundation board. Kevin Blazaitis is an executive client development leader with 15+ years of experience across emerging media, digital advertising, promotions, and technology. As President of Creo, Omnicom Media Group’s Influencer practice, he leads growth, innovation, and go-to-market strategy, helping brands combine capabilities to create differentiated solutions. A proven revenue generator and team builder, Kevin believes in leading by example and creating environments where people thrive. Outside work, he enjoys DIY projects, soccer, Michigan football, Everton, podcasts, and 90s alternative rock.Host and Guest Resources:Chrissie Hanson on LinkedInDentsu NA  WebsiteKevin Blazaitis on LinkedInCreo WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

The beauty market is flooded with new launches and celebrity-backed brands. Therefore, few manage to break through with both cultural credibility and real business results. Yet Pattern Beauty, founded by Tracee Ellis Ross after a decade of rejected pitches, is one of them.Recorded live at Brandweek, in this episode of Adspeak by ADWEEK, host Imani Ellis speaks with Christiane Pendarvis, Co-Chief Executive Officer at Pattern Beauty, and Kristen King, Executive Vice President and Managing Director of ATTN:. Together, they discuss how a challenger beauty brand leveraged culture, comedy, and community insight to achieve 50 million impressions and drive 200% growth in customer site traffic.What You'll Learn:How Pattern Beauty challenged outdated industry testing protocolsWhy comedy became the brand’s creative differentiatorHow a Girlfriends reunion cameo helped generate over a billion earned media impressions on a modest budgetWhat it means to build a brand where culture is the strategyAbout the Guests:Christiane Pendarvis is the Co-CEO at Pattern Beauty. Joining the brand a little over two years ago, Christiane has led Pattern through a key growth phase: spearheading mass awareness campaigns, overseeing the launch of Pattern Body, and pushing the beauty industry to rethink standards that have historically excluded textured hair consumers. Under her leadership, Pattern has landed in the top 10 fastest-growing beauty brands in social influence and overall brand popularity, while staying deeply rooted in the community it serves.Kristen King is the Executive Vice President and Managing Director of ATTN:. Kristen partnered with the Pattern Beauty team to develop the brand's breakout Pattern Lounge campaign, which repositioned Tracee Ellis Ross from model to facilitator, leaned into sitcom-style comedy, and incorporated the iconic Girlfriends reunion, all on a limited media budget. Her approach centers on creating work that earns cultural conversation rather than buying its way into it, and she views the agency-brand relationship with Pattern as a rare case of instant creative chemistry that elevated the work from the start.Host and Guest Resources:Imani Ellis on LinkedInChristiane Pendarvis on LinkedInKristen King on LinkedInPattern Beauty WebsiteBlue Hour Studios WebsiteATTN: WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What if the next big opportunity in beverage marketing wasn't about alcohol, but about reimagining social drinking altogether?In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with Jake Bullock, co-founder and CEO of Cann, about building one of the fastest-growing names in the THC beverage space. Jake explains how Cann is redefining social drinking by creating low-dose, hemp-derived products designed for mainstream consumers. He discusses the challenges of marketing in a fragmented regulatory environment, why authentic influencer partnerships outperform traditional advertising, and how Cann balances e-commerce with expanding retail distribution. The conversation also explores the rise of sober-curious consumers, the importance of taste in category adoption, and the company's strategy for scaling nationally through alcohol distribution channels. Jake shares valuable lessons on creating new consumer habits while navigating compliance, retail partnerships, and the future of adult beverages across the United States in an increasingly competitive and rapidly evolving consumer market. What You'll Learn:How to Position a New Category in a Crowded Retail EnvironmentWhy Influencer Marketing Outperforms Direct Advertising in Cannabis EducationThe Regulatory Arbitrage Strategy for National ExpansionHow to Build a Subscription and Multi-Channel Revenue ModelThe "Sessionability" Framework for Adult Beverage InnovationHow to Navigate Venue Partnerships and Liability ComplexityAbout the Guest:Jake Bullock is the co-founder and CEO of Cann, a pioneering cannabis beverage brand revolutionizing the adult drinking category through microdosed THC drinks. With deep expertise in cannabis product innovation, regulatory navigation, and brand building across fragmented state markets, Jake has scaled Cann from a niche dispensary product to a multi-channel consumer brand available in liquor stores nationwide.Host and Guest Resources:Jake Bullock on LinkedInCann WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What if your brand could become a lifeline for LGBTQ+ youth in crisis?In this episode of Adspeak by ADWEEK, we turn the mic over to Jaymes Black, CEO of The Trevor Project. A nationally recognized LGBTQ+ advocate and nonprofit leader, Jaymes oversees the organization’s crisis intervention, research, education, advocacy, and peer support programs serving LGBTQ+ young people across the United States.Jaymes shares how brands can become powerful allies in suicide prevention by moving beyond sponsorships and embracing meaningful partnerships. They explore why LGBTQ+ youth mental health should be treated as a universal human issue, how authentic storytelling and celebrity engagement can amplify impact, and why visibility matters during moments of crisis. From mobilizing corporate resources to building long-term trust, Jaymes offers a compelling look at how creativity, compassion, and collaboration can help create lifesaving outcomes for young people who need support the most.How to reframe corporate engagement from transactional to transformational Why depoliticizing LGBTQ+ youth mental health positions your brand as a defender of universal human valuesThe "Field Catalyst" framework for scaling impactHow to mobilize celebrity partnerships and authentic storytelling Why brand presence functions as a lifeline for at-risk youthHow to move from judgment to partnership with brands navigating fear and uncertaintyAbout the Guest:Jaymes Black is CEO of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. With more than 20 years of leadership experience spanning the nonprofit, technology, and finance sectors. She has led teams at organizations including Family Equality, Charles Schwab, Sabre Corporation, and Northrop Grumman. Jaymes made history as The Trevor Project’s first Black and first nonbinary CEO and has been recognized by TIME, Out Magazine, and numerous advocacy organizations for their leadership and impact. Host and Guest Resources:Jaymes Black on LinkedInJaymes Black on InstagramThe Trevor Project WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, Jamie Warner sits down with Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive Inc. and currently Senior Director of Industry Intelligence, to explore how iconic brands like AutoTrader and Kelley Blue Book consistently produce high-performing creative in an increasingly competitive media landscape. Trent shares Cox Automotive's research-first approach to campaign development, revealing how consumer tracking, competitive intelligence, and multi-stage testing help reduce risk while improving results.The conversation dives into why automotive advertising demands a different playbook, with consumers spending up to 100 days researching vehicles and relying heavily on informative content. Trent also explains how Cox Automotive is embracing AI, from generating animatics for rapid testing to creating AI-powered consumer personas, without losing the human judgment required to protect brand equity. What You'll Learn:How to structure a creative development process that mitigates riskWhy the Information Score matters more than you think in automotive advertisingHow to use AI to accelerate creative iterations without sacrificing qualityThe strategic value of AI-powered generational personas for script refinementHow to protect brand equity while staying competitiveWhy cross-brand integration amplifies performanceAbout the Guest: Trent Thacker is the Senior Director of Market and Customer Research at Cox Automotive Inc. and currently Senior Director of Industry Intelligence at Cox Automotive, where he leads research and market intelligence initiatives for major consumer-facing brands including AutoTrader and Kelley Blue Book. With over a decade of experience at Cox Automotive and previous roles at Phillips and AT&T, Thacker has developed deep expertise in campaign development, consumer research methodologies, and creative testing across competitive markets.Jamie Warner is a highly motivated sales leader with a proven track record of exceeding goals and building lasting client relationships. As Enterprise Account Executive of Brand Partnerships at iSpot, Jamie brings extensive experience in business development, revenue generation, and account management. Known for a solution-oriented approach, Jamie excels at identifying client pain points and creating mutually beneficial outcomes. A positive leader, strong motivator, and effective communicator, Jamie is passionate about helping brands achieve measurable success through strategic partnerships.Host and Guest Resources:Trent Thacker on LinkedInCox Automotive Inc. WebsiteJamie Warner on LinkedIn iSpot WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

How do you maintain brand momentum when tariffs spike, supply chains collapse, and private equity demands quick returns?In this episode of Adspeak by ADWEEK, Audrey Kemp sits down with John Solomon, Ex CMO at Therabody and currently CMO at Mozilla,  to explore how bold marketing decisions can drive growth during periods of uncertainty. Drawing on his experience leading marketing at Therabody, John shares why brands shouldn't automatically cut marketing spend during economic pressure and how strategic investments can create long-term momentum. He explains the shift from thinking about brand versus performance marketing to demand creation versus demand capture, offering a framework that resonates with investors and leadership teams. John also discusses building specialist agency partnerships, developing an agile in-house creative studio, leveraging celebrity collaborations authentically, and measuring both hard and soft marketing metrics. From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation, this conversation offers practical lessons for ambitious marketers leading through change. What You'll Learn:How to reframe marketing budgets to private equity stakeholders by shifting language from "brand marketing vs. performance marketing" to "demand creation vs. demand capture" Why cutting performance marketing spend instead of brand spend is the counterintuitive move that allows retailers to thrive  The asymmetric bet framework for pitching bold creative ideasHow to build a specialist agency model instead of relying on an all-knowing AORThe in-house creative studio strategy for content velocity How to use science-backed differentiation as a moat in crowded categoriesWhy measuring soft metrics alongside hard KPIs matters for stakeholder confidenceAbout the Guest:John Solomon is the ex-Chief Marketing Officer at Therabody and currently CMO at Mozilla. He brings over 15 years of experience in navigating complex market challenges, from supply chain disruptions and tariff pressures to private equity dynamics. John has established himself as a strategic marketer who refuses to compromise brand investment during crises. Previously at Beats by Dre, he brings deep expertise in building cultural relevance and driving growth through innovative creative partnerships and omnichannel expansion.Host and Guest Resources:John Solomon on LinkedInTherabody WebsiteMozilla WebsiteAudrey Kemp on LinkedIn Courier WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

What if your biggest competitive advantage wasn't outspending your CPG rivals, but out-weirding them?In this episode of Adspeak by ADWEEK, host Rebecca Stewart sits down with Jen Zeszut, CEO and founder of Goodles, to explore how a bootstrapped startup transformed one of the most established categories in grocery retail. Jen shares why taste, not health claims, became the foundation of the brand, how bold creativity helped Goodles compete against industry giants, and why taking calculated risks often delivers bigger rewards than playing it safe. The conversation covers building a mission-driven culture, creating marketing that sparks attention and conversation, and scaling a business without relying on traditional agency support. Jen also reveals the unconventional tactics that helped Goodles win retail distribution, grow rapidly, and turn mac and cheese into a cultural phenomenon while staying focused on joy, purpose, and innovation. What You'll Learn:How to identify billion-dollar opportunities in "sleepy" categoriesThe "Lead with Yum" principle for health-forward productsWhy you must out-weird competitors when you can't out-spend themHow to build a category-growth motion, not just share-stealingThe operational mandate for scaling creative cultureHow to navigate retail without industry connectionsAbout the Guest:Jen Zeszut is the Founder and CEO of Goodles, the fast-growing CPG brand reinventing the mac and cheese category through bold branding, nutritional innovation, and unconventional marketing. A seasoned business leader and product marketer, she has more than 15 years of experience driving brand growth, launching products, and leading high-performing teams. Having founded four companies across software and consumer goods, Jen combines creative thinking with strategic execution to build mission-driven brands that challenge convention and deliver extraordinary results.Guest Resources:Jen Zeszut on LinkedInGoodles WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how Vacation transformed sunscreen from a functional necessity into an immersive lifestyle brand. Roy shares how the team uses nostalgia, sensory design, and meticulous attention to detail to create products that feel joyful and collectible. They discuss why brands should be informed by trends without being defined by them, how packaging can become a powerful storytelling tool, and why designing every customer touchpoint matters.From fragrances and campaign concepts to shipping experiences and social content, Roy reveals how Vacation builds cultural relevance by creating moments that customers want to share, remember, and revisit long after their vacation-inspired purchase.What You'll Learn:How to reposition a commodity category by identifying emotional gapsThe "This Not That" design framework for authentic brand differentiationWhy broad nostalgia outperforms decade-specific retro aestheticsHow to weaponize packaging inconsistency as a collectibility strategyThe power of hyper-specific moment marketing to drive product narrativeHow to design every touchpoint as an immersive brand experienceAbout the Guest:Roy Fleeman is VP of Design at Vacation, the leisure-enhancing sunscreen brand that's revolutionizing how consumers think about sun protection. With a background in advertising and brand design, Roy has spearheaded Vacation's distinctive visual identity, transforming sunscreen from a clinical necessity into a coveted lifestyle product through meticulously crafted packaging, nostalgic aesthetics, and immersive brand experiences.Guest Resources:Roy Fleeman on LinkedInVacation Inc WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, Jeremy Fain, CEO and Co-founder of Cognitiv, explores how deep learning is reshaping the future of advertising. Jeremy explains why the true power of AI in marketing comes from leveraging massive data sets, predictive algorithms, and real-time optimization, not just generative tools. He breaks down how marketers can use first-party data, granular audience signals, and continuous learning loops to improve targeting, personalize creative, and drive stronger campaign outcomes. From predicting creative performance before impressions are purchased to unlocking incremental gains at scale, Jeremy shares how brands can turn AI into a competitive advantage and help marketing teams operate more effectively in an increasingly data-driven advertising landscape.What You'll Learn:Why deep learning is fundamentally a big data problem, not a creative toolHow to position media as the middle, not the end of your marketing processThe log-level data framework for maximum algorithm performanceHow to predict creative performance before you buy the impressionThe competitive advantage of 3% incremental improvements at scaleHow to deploy AI as an efficiency multiplier, not a headcount reducerAbout the Guest:Jeremy Fain is the CEO and Co-Founder of Cognitiv and a thought leader in AI and deep learning applications for advertising, known for his expertise in leveraging machine learning to optimize marketing performance and campaign targeting. With a background in interactive marketing and experience at firms like Digitas, he has pioneered approaches to applying deep learning algorithms specifically to advertising data, moving beyond generative AI to unlock the full potential of first-party data and consumer behavior prediction. His work at Cognitiv has demonstrated measurable improvements in campaign efficiency and creative performance, making this conversation essential for marketing leaders seeking to stay competitive through data-driven innovation and algorithmic optimization.Guest Resources:Jeremy Fain on LinkedInCognitiv WebsiteADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Zoë Ruderman, Chief Content Officer at Adweek, sits down with Wes Felix, Co-Founder of Always Alpha and Co-Founder and CEO of Saysh; Allyson Felix, Co-Founder of Always Alpha, Co-Founder and President at Saysh, and International Olympic Committee Member; and Cosette Chaput, CEO and Co-Founder of Always Alpha, to explore why women’s sports represents one of the biggest untapped opportunities in marketing. The conversation examines how female athletes drive stronger purchase intent and deeper engagement than traditional influencers, why brands must move beyond sponsorship checkboxes, and how authentic storytelling creates lasting connections. They discuss Allyson’s journey building Always Alpha, the future of women’s sports marketing, and why LA 2028 could redefine brand investment in female athletes.What You'll Learn:Why the 2.8x Purchase Intent Gap ExistsHow to Reframe KPIs Away from Vanity MetricsThe "Listen Deeply" Principle for Unlocking Authentic PartnershipsWhy "Bundling" Female Athletes Destroys Individual ImpactThe Difference Between Women's Sports Marketing and Traditional Sports MarketingWhy LA 2028 Is Your Make-or-Break MomentAbout the Guests:Allyson Felix is a co-founder of Always Alpha and an Olympic track and field athlete with four Olympic appearances and six gold medals. Her advocacy for maternal protections in sports contracts transformed industry standards and sparked the creation of Always Alpha, an agency dedicated to representing female athletes authentically. In this episode, she shares her journey from Nike sponsorship to founding a talent management firm that celebrates athletes as whole people, providing strategic insights for brands seeking genuine connection with female consumers through partnership with women in sports.Wes Felix is a co-founder of Always Alpha and a strategic advisor in sports marketing with deep expertise in athlete representation and brand partnerships. With a background in sports marketing and a personal connection to Olympic athletics, Felix drives the agency's mission to educate brands on the true value of women's sports investment and challenge outdated KPIs. His work has helped major brands like Athleta, Pampers, and Sephora discover how female athletes deliver measurable ROI and cultural impact far exceeding traditional influencer partnerships.Cosette Chaput is the CEO and co-founder of Always Alpha, specializing in market strategy and brand education within women's sports. With expertise in identifying untapped sponsorship categories and reframing how companies approach female athlete partnerships, Cosette bridges the gap between traditional sports marketing and emerging consumer brands. Her work focuses on expanding the entire women's sports ecosystem beyond leagues and teams, creating sustainable partnerships that drive business growth and cultural visibility for female athletes.Guest Resources:Wes Felix on LinkedInAllyson Felix on LinkedInCosette Chaput on LinkedInAlways Alpha WebsiteSaysh Website Zoë Ruderman on LinkedInADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Mike Beyman sits down with Jonathan Hunt, VP of Media at HubSpot, to explore how a software company built a global media engine reaching 50 million people every month. Jonathan shares why owning distribution has become a competitive advantage, how HubSpot transformed content into a customer acquisition channel, and why editorial independence is critical when building trusted media brands. The conversation dives into the shift from traditional CPM thinking to intent-driven measurement, the future of SEO in the age of AI, and why creators, video, and owned audiences are becoming essential marketing investments. Jonathan also explains how marketers can use AI as a creative multiplier while preserving human judgment, originality, and trust.What You'll Learn:How to own your distribution instead of renting itWhy editorial independence is your competitive moatThe "quality of impression" framework over quantity metricsHow to pivot your SEO strategy post-ChatGPT with Answer Engine Optimization Why video and creators are the only sustainable content betsHow to use AI as a force multiplier, not a replacement:About the Guest:Jonathan Hunt is VP of Media at HubSpot and Head of The Hustle, where he leads content, audience growth, monetization, and creator strategy across HubSpot’s media ecosystem. A seasoned media and marketing executive, Jonathan has helped build audience-driven brands at companies including Vice Media, Vox Media, National Geographic, and Complex Networks. His work focuses on developing owned-media strategies that prioritize editorial independence, audience trust, and long-term growth over traditional marketing approaches. At HubSpot, he has helped transform content into a powerful customer acquisition engine, leveraging video, newsletters, podcasts, and creator partnerships to reach millions of people worldwide. Guest Resources:Jonathan Hunt on LinkedInHubSpot WebsiteMike Beyman on LinkedInADWEEK Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Matty Beckerman, Founder and CEO of IRCODE, to explore how image recognition technology is transforming the future of marketing engagement, measurement, and commerce. They discuss how computer vision AI is replacing traditional QR codes by allowing consumers to interact directly with real-world content across TV, out-of-home, and retail. Matty shares how IRCODE helps brands unlock real-time attribution, prove campaign ROI, and turn passive viewing experiences into measurable customer journeys. The conversation also explores the future of interactive sports, entertainment, and product placement, revealing how brands can create seamless, scannable experiences that connect audiences with content, products, and purchases.What You'll Learn:How to eliminate QR codes from campaigns by leveraging advanced computer vision AI Why TV measurement has become your biggest competitive advantageThe White Label Lens Framework for custom brand ecosystemsHow to convert passive viewing into active commerceThe measurement dashboard strategy for proving ROIWhy live sports and entertainment events represent your 2026 growth opportunityAbout the Guest:Matty Beckerman is the Founder and CEO of IRCODE, a pioneering image recognition technology company transforming how brands engage with consumers in the real world. With a creative background as a filmmaker, record label owner, and director, Beckerman brings a unique perspective to marketing innovation, combining artistic vision with cutting-edge computer vision AI. IRCODE's patented technology enables seamless scanning of any real-world content, from billboards to TV broadcasts to product packaging, without QR codes, while providing comprehensive measurement and attribution data that was previously unavailable.Guest Resources:Matty Beckerman on LinkedInIRCODE WebsiteRyan Joe on LinkedInADWEEK Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, Keith Bendes, Chief Strategy Officer at Linqia, and Denise Vitola, Founder and CEO of Vitola Strategies, explore how enterprise brands can move influencer marketing from a tactical experiment into a scalable growth engine. They discuss the challenges of building internal alignment, earning stakeholder buy-in, and creating measurement frameworks that prove real business impact. The conversation dives into why creator content should extend far beyond social posts, how brands can repurpose influencer assets across channels, and what regulated industries need to consider when balancing creativity with compliance. From ROI measurement to campaign strategy, Keith and Denise share how the biggest brands can build smarter, more integrated influencer programs that drive lasting value.What You'll Learn:How to secure stakeholder buy-in through internal educationThe "Influencer Everywhere" frameworkHow to prove ROI through four core measurement pillarsWhy "crawl before you walk and run" with regulated industriesHow to design integrated campaigns for earned mediaThe RFP framework for selecting the right influencer partnerAbout the Guests:Keith Bendes is Chief Strategy Officer at Linqia, the leading independent influencer marketing agency, where he shapes client strategy, go-to-market initiatives, and industry thought leadership. He works with senior marketing leaders at global brands to build influencer programs that connect creator content with measurable business outcomes across strategy, content, amplification, and measurement. A recognized voice in the creator economy, Keith co-hosts Creator Economy Live, contributes to Forbes, is a LinkedIn Top Voice, and speaks at major industry events, including Brandweek, SXSW, and Cannes. He also writes The Art of Influence newsletter, exploring how brands build influence in the evolving social landscape.Denise Vitola is a health and wellness marketing expert, award-winning digital communications executive, and founder of Vitola Strategies. With more than 20 years of experience building brands through integrated marketing, social, PR, and influencer strategies, Denise has helped shape the future of influencer marketing for major organizations, including Bayer Consumer Health, where she led brand integration, PR, social, and influencer initiatives. Known for her innovative approach to creator campaigns, she has developed award-winning programs including Claritin Diversitree, Bayer Aspirin Sponsor of Fans’ Hearts, and Similac Sisterhood of Motherhood. A former agency leader at Makovsky and MSLGROUP, Denise is recognized as a PRWeek “40 Under 40” honoree, PRNews Top 25 Woman in PR, and a Stevie Award winner.Guest Resources:Keith Bendes on LinkedInLinqia WebsiteDenise Vitola on LinkedInVitola Strategies on Facebook Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Rebecca Stewart leads a live BrandWeek conversation with Matt Kerbel of Turo, Scott Baker of Porsche, and Doug Zarkin of Take 5 Oil Change on the future of automotive branding. As electrification, AI, and changing ownership models transform the industry, the panel explores why trust, accessibility, and human connection remain the foundations of successful brands. The discussion covers redefining brand as an emotional asset, building loyalty through customer-centric experiences, creating community through peer-to-peer engagement, and modernizing legacy brands without losing their core identity. The guests also share practical insights on media strategy, affordability challenges, and the importance of designing experiences that make every customer feel valued. Together, they explain why authentic relationships will remain the ultimate competitive advantage in a rapidly evolving marketplace. What You'll Learn:How to redefine brand as an emotional asset, not a product featureWhy accessibility and trust are becoming the primary drivers of brand loyalty The "Subway Map" media strategy that replaces outdated funnel thinkingHow to build community through peer-to-peer experiences and transparency Why brand DNA preservation and modernization aren't mutually exclusiveHow to position your brand for 2030 by prioritizing customer experience over customer serviceAbout the Guests:Doug Zarkin is the Chief Marketing Officer of Take 5 Oil Change, where he built the company's first modern marketing organization and helped accelerate growth for the $1.4 billion automotive services brand. Throughout his career, Doug has led brand transformation initiatives for some of the world's most recognized consumer, retail, hospitality, healthcare, and franchise brands, including Pearle Vision, Victoria's Secret PINK, W Hotels, CoverGirl, Reebok, Warner Bros., and the NHL. He is also the bestselling author of Moving Your Brand Out of the Friend Zone and creator of the "Thinking Human" philosophy, which combines customer insight, culture, analytics, and strategy to help brands build lasting loyalty and drive measurable business results.Scott Baker is Director of Communications at Porsche, where he helps shape the brand's storytelling, partnerships, and audience engagement strategies. Throughout his career, he has driven growth for globally recognized brands including Porsche, Harley-Davidson, IKEA, and Formica Corporation. Scott has led award-winning marketing initiatives spanning Super Bowl campaigns, major film studio collaborations, gaming partnerships, dealer marketing, and digital communications. He played a key role in Porsche's evolution from a niche sports car manufacturer into a broader aspirational lifestyle brand. Passionate about building high-performing teams, Scott specializes in uncovering a brand's core identity and translating it into meaningful business growth and cultural relevance.Matt Kerbel is the former Global Head of Brand Strategy at Turo, where he helped scale the company to more than $1 billion in revenue and earn a place on TIME's World's Best Brands list. Over a 20-year career, he has helped build culturally influential brands including Lyft, Call of Duty, and MeUndies. Today, Matt is the co-host and executive producer of Best Brands on Earth, a podcast created in partnership with The Clios, while also advising founders, writing The Maple newsletter, and shaping conversations around the future of marketing and brand building.Guest Resources:Matt Kerbel on LinkedInBest Brands on Earth PodcastScott Baker on LinkedInPorsche WebsiteDoug Zarkin on LinkedInDriven Brands Inc WebsiteRebecca Stewart on LinkedInADWEEK Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Jesse Kirshbaum, Chief Executive Officer of Nue Agency, sits down with Jermaine Dupri, Songwriter Hall of Famer, Grammy Award-winning producer, and founder of the So So Def recording label, to explore the intersection of culture, creativity, and marketing. Jermaine shares how he has built iconic cultural moments by creating immersive worlds around artists, brands, and ideas, from the Kriss Kross phenomenon to innovative partnerships. He explains why authentic connections to culture and audience proximity are essential for effective marketing, and how identifying unmet needs can uncover powerful business opportunities. The conversation also examines the role of trusted mentors and gatekeepers in an AI-driven era, emphasizing that technology should support, not replace, intentional, heartfelt creativity. Jermaine argues that unconventional thinking remains the ultimate competitive advantage. What You'll Learn:How to Build a "Vibe" Around Every ProductThe Source-First Strategy for Brand PartnershipsWhy "Doing Something New" Requires Hiring DifferentlyHow to Identify White Space in Culture and MarketsThe Peacock Effect in MarketingWhy Gatekeeping and Trusted Expertise Are Making a ComebackAI as a Tool, Not a Replacement for HeartAbout the Guest and Host:Jermaine Dupri is a Grammy Award-winning producer, songwriter, rapper, entrepreneur, and founder of So So Def Recordings. A pioneering force in Atlanta's rise as a music powerhouse, he first gained national attention after discovering and producing Kriss Kross's chart-topping hit “Jump.” Over a career spanning four decades, Dupri has helped shape the sound of hip-hop and R&B through collaborations with artists including Mariah Carey, Usher, Janet Jackson, Bow Wow, Da Brat, and Jagged Edge. Inducted into the Songwriters Hall of Fame in 2018, he is widely recognized for blending creative vision, artist development, and cultural influence to build enduring brands and iconic musical moments.Jesse Kirshbaum is the Founder and CEO of Nue Agency, operating at the intersection of music, entertainment, and brand strategy. With more than 20 years of experience, he has built a reputation as a trusted dealmaker, connecting artists, brands, and platforms to create culturally relevant partnerships and experiences. Jesse specializes in helping organizations navigate an evolving cultural landscape, translating emerging trends into meaningful business opportunities. As both a strategist and operator, he brings ideas to life through activations, events, and partnerships that drive immediate results, foster lasting audience connections, and create long-term value.Guest Resources:Jermaine Dupri on InstagramSo So Def Website Jesse Kirshbaum on LinkedInNUE Agency Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Rich Battista, Executive Chairman at ADWEEK,  sits down with Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, to explore how marketing can transform a sports franchise into a cultural institution. Steve shares how the Hawks built one of the NBA’s most engaged fan bases by focusing on experience, community, and audience relevance rather than relying solely on wins and losses. He explains why adding “game experience” as a third business pillar creates loyalty that survives performance fluctuations, how a single piece of content can be repurposed into hundreds of platform-native assets, and why empowering creative teams leads to breakthrough campaigns. The conversation also highlights the power of focus, community investment, and place-based marketing in an increasingly fragmented media landscape. What You'll Learn:How to position game experience as an advantage when on-court performance lagsWhy audience denial is a business killerThe three-pillar blueprint for sports marketingHow to activate younger audiences through platform-native creativityWhy focus is the marketer's most feared wordHow to build long-term brand equity through controlled risk-takingThe underrated opportunity in place-based marketingHow to leverage community impact as a brand platformAbout the Guest and Host:Steve Koonin is the CEO of the Atlanta Hawks and State Farm Arena, where he oversees the organization's business, financial, and strategic operations. A lifelong Atlantan and accomplished marketing executive, he previously held leadership roles at The Coca-Cola Company and Turner Broadcasting. Since joining the Hawks in 2014, Koonin has transformed the franchise into a leader in fan experience, community impact, and innovation. He is a recipient of the Atlanta Sports Council Lifetime Achievement Award and SportsBusiness Journal's Sports Executive of the Year. Rich Battista is a veteran media, entertainment, and sports executive with a distinguished track record as a CEO, board chairman, and business builder. Over his career, he successfully transformed and led multi-billion-dollar public companies including Time Inc. and Gemstar-TV Guide. During an 18-year tenure at Fox, he helped create and grow several highly valuable cable network businesses across entertainment and sports. Today, Rich serves as a board member, advisor, investor, and consultant while also producing film and television projects. Guest Resources:Steve Koonin on NBA Atlanta Hawks Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak, host Mark Stenberg is joined by Lark-Marie Anton, Chief Communications and Brand Officer, and Kristin Roberts, President of Media at USA Today Co., to unpack the company's landmark transition from Gannett to USA Today Co. and what it signals for the future of publishing in the AI era. The conversation explores how unifying more than 200 local media brands under a single trusted identity strengthens audience recognition, advertiser value, and AI attribution. Lark-Marie and Kristin discuss the research behind the rebrand, the company's unique local-to-national reach, and how proprietary tools like Deeper Dive help keep audiences engaged within trusted publisher ecosystems. They also examine AI partnerships, evolving search behavior, and why a strong, recognizable brand may be a publisher's most valuable asset in an increasingly AI-driven media landscape. What You'll Learn:How to leverage brand consolidation as a defensive strategy against AI answer engines Why data-driven brand decisions outweigh aesthetic rebrandsThe "Local-to-National Platform" positioning  for capturing advertiser attention How to embed proprietary AI tools (like Deeper Dive) as brand moats The negotiating leverage principle for AI partnershipsWhy internal narrative alignment matters as much as external brandingAbout the Guests:Lark-Marie Anton is Chief Communications and Brand Officer at USA TODAY Co., where she leads communications and brand strategy in support of the company’s mission to strengthen local communities. With more than two decades of experience in strategic communications and integrated marketing, she has held senior leadership roles at Hertz, Verizon, Loews Hotels, and Aura, and previously served in New York City Mayor Michael Bloomberg’s administration. A recognized communications leader, she serves on multiple nonprofit and educational boards and was named one of Ragan’s Top Women in Communications. Kristin Roberts is President of USA TODAY Media, bringing more than 20 years of leadership experience across journalism, media, and business transformation. Before joining USA TODAY, she served as Chief Content Officer at McClatchy, where she led 30 newsrooms and helped develop a new business model for local media. She previously held leadership roles at POLITICO and Reuters, overseeing major political, business, and international coverage. Roberts holds degrees from Georgetown, Columbia, and George Washington University and is actively involved in community leadership in Miami. Guest Resources:Kirsten Roberts on LinkedInLark-Marie Anton on LinkedInUSA Today Website Hosted on Acast. See acast.com/privacy for more information.

On this episode of Adspeak by ADWEEK, host Kim Einan sits down with Jim Cowsert to unpack how AI is transforming advertising without sacrificing creativity, trust, or brand identity. Jim explains how brands can use AI to strengthen insights, improve consistency, and personalize campaigns at scale while still preserving the emotional nuance that only humans can provide.Together, they explore the dangers of “apathy in using AI,” why generic AI-driven work weakens differentiation, and how brands can build stronger creative briefs by feeding proprietary brand DNA into AI systems. The conversation also covers bias mitigation, human review loops, audience testing, and why skeptical, curious talent will define the future of AI-powered marketing. What You'll Learn:How to position AI as a creative amplifier, not a replacementWhy "apathy in using AI" is the real enemyThe pattern-breaking framework for differentiationHow to audit and remediate AI bias proactivelyWhy brand-specific guardrails are non-negotiableThe three-to-five-year vision: balancing technology with human touchAbout the Guests:Kim Einan is a proven leader with 25 years of agency experience, known as a brave change agent who pursues opportunities with energy and rigor, and as a supportive coach who creates a safe and inclusive space for her team to grow. As Chief Strategy Officer at OMD, she is passionately dedicated to ensuring alignment between brand and media strategies across the entire marketing ecosystem and inspiring others to re-imagine what’s possible in order to unlock new sources of growth for clients.Jim Cowsert is the VP of Enterprise Brand, Advertising, and Media at Voya Financial, bringing extensive expertise in creative strategy, AI integration, and brand differentiation within the highly regulated financial services sector. With a focus on leveraging artificial intelligence to enhance creativity while maintaining brand authenticity, Jim has pioneered approaches to AI-enabled production, brand-voice consistency, and risk mitigation within marketing workflows.Guest Resources:Jim Cowsert on LinkedInVoya Financial WebsiteKim Einan on LinkedInOMD Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Madeline Nelson sits down with Wyclef Jean and Jaeson Ma for a live conversation from BrandWeek about the future of the creator economy. The discussion explores how OpenWav is helping artists break free from streaming algorithms and traditional gatekeepers by enabling direct ownership of fan relationships, data, and revenue. Wyclef and Jaeson explain why smaller, highly engaged communities are becoming more valuable than mass audiences, and how independent creators can build sustainable businesses through exclusive content, merchandise, and direct-to-fan experiences. The episode also examines what this shift means for brands seeking more authentic partnerships with creators and niche communities in 2026. What You'll Learn:How the "1,000 True Fans" model generates more revenue than streaming platforms Why direct-to-fan commerce is the antidote to platform dependency The framework for building authentic engagement beyond clicksHow on-demand manufacturing and supply chain technology eliminate inventory barriers for independent creatorsWhy bigger isn't better in 2026, smaller, intentional communities drive higher monetizationHow brands can partner with OpenWav for competitions, exclusive drops, and co-branded initiativesAbout the Guests:Wyclef Jean is a legendary music artist and engineer with decades of experience navigating the music industry from independent artist to Grammy-winning performer. Known for co-founding The Fugees and pioneering independent production methods, Wyclef brings an invaluable perspective on artist empowerment and creative ownership.Jaeson Ma is the CEO at OpenWav and a tech investor and entrepreneur who founded ADA Rising, one of the fastest-growing independent digital music labels, and serves as a key architect behind OpenWav, a platform designed to empower artists through direct fan engagement and commerce. With expertise bridging technology, supply chain innovation, and creator economies, Jason has invested in transformative platforms, including early-stage investments in Musical.ly (which became TikTok).Madeline Nelson is a music industry executive, entrepreneur, and advocate for independent artists with more than two decades of experience. She is the founder and CEO of Purple Cow Innovation, a women-led agency and consultancy focused on music, entertainment, and brand strategy. Previously, she served as U.S. Head of Independent Label Relations at Amazon Music, overseeing partnerships with hundreds of independent labels and distributors.Guest Resources:Wyclef Jean on InstagramWyclef Jean on LinkedInJaeson Ma on LinkedInMadeline Nelson on LinkedInOpenWav Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Zoe Ruderman, Chief Content Officer at ADWEEK, sits down with Brooklyn Peltz Beckham to unpack the unconventional strategy behind building Cloud 23 into a credible, long-term consumer brand. Rather than relying on celebrity hype, Brooklyn spent four years obsessing over product design, packaging, and quality to create a condiment brand built on authenticity and repeat purchase behavior. He explains why organic growth matters more than launch spikes, how selective partnerships with brands like Airbnb and Whole Foods strengthened credibility, and why saying no to misaligned opportunities protected long-term brand equity. The conversation also explores founder-led storytelling, experiential marketing, and the importance of designing brands with generational legacy and multi-category expansion in mind from day one. What You'll Learn:How to resist the vanity project trap by designing every detail yourselfWhy controlled growth beats explosive launchesThe partnership vetting framework that protects brand equityHow to leverage founder credibility strategically through experiential partnerships The repurchase metric as your north star for successWhy multi-category expansion with intentional rollout builds dynasty-worthy brandsAbout the Guest:Brooklyn Peltz Beckham is the founder and creative director of Cloud 23, a premium condiment brand launched after four years of meticulous product development. With a background in photography and design, Brooklyn brings a distinctly creative approach to brand building, overseeing every detail from bottle design to ingredient sourcing. Guest Resources:Brooklyn Peltz Beckham on InstagramCloud 23 Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Ryan Joe sits down with Stacey Hartnett, SVP of Brand and Marketing at Chomps, for a conversation recorded live at Brandweek. They explore the strategic journey of how a "scrappy startup" moved from a purely direct-to-consumer performance marketing play into a powerhouse brand that competes with industry giants. Stacey details how Chomps successfully shifted the perception of meat sticks from "mystery meat" to a high-quality protein staple by obsessing over their community and finding an unexpected primary audience: Zillennial moms.The discussion dives deep into the mechanics of scaling, including the evolution from functional messaging to emotional storytelling, the role of retail media networks like Amazon, and the brand's bold testing of high-impact cultural moments like Thursday Night Football. Packed with practical insights on research-led pivots and maintaining "social currency," this episode provides a blueprint for any brand looking to expand its reach without losing its core identity.What You'll Learn:How to transition from ROI-focused performance media to long-term branding.The strategy behind identifying and leaning into a surprising 70% female audience.How to evolve messaging from functional product attributes to emotional connection.The role of "experiential" marketing in taking tasks off your consumer’s to-do list.Testing high-impact media like the NFL and Dancing with the Stars.How to build brand loyalty that withstands the threat of private label competitors.About the Guests:Stacey Hartnett is the SVP of Brand and Marketing at Chomps, where she has spent over six years helping scale the brand from a niche D2C player to a major retail presence. With a background starting on the media side, she has been instrumental in navigating Chomps' disciplined growth, overseeing its transition into emotional storytelling and high-impact brand awareness campaigns. Under her leadership, Chomps has cultivated a dedicated community known as the "Champions".Ryan Joe is the Editor in Chief at ADWEEK and the host of the Adspeak podcast. In his role, he leads the editorial direction of the publication and facilitates high-level conversations focused on the mechanics of power and influence within the advertising and marketing industries. As a seasoned reporter and host, he specializes in reporter-led storytelling, providing listeners with practical "masterclasses" through interviews with the industry's most influential leaders.Guest Resources:Stacey Hartnett LinkedInChomps Official WebsiteRyan Joe LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, Jennifer Meehan joins 55+ creators Stewart Reynolds (Brittlestar) and Granny Guns for a sharp conversation on one of marketing’s biggest blind spots: older audiences. Despite controlling nearly half of global spending power, the 55+ demographic receives only a fraction of advertising investment. The discussion explores why older creators consistently outperform younger influencers in authenticity, trust, and cross-generational appeal. Stewart and Granny Guns explain how genuine creator-brand alignment drives stronger engagement and purchase intent, while Jennifer highlights the industry’s outdated assumptions around aging consumers. The episode also examines how poor representation of older adults in advertising erodes trust and limits brand relevance. From redefining “aging” as “longevity” to embracing intergenerational influence, the conversation offers marketers a practical roadmap for connecting with audiences that brands have underestimated for far too long. What You'll Learn:Why 55+ audiences control nearly 50% of global spending power but receive only 5-10% of marketing budget allocationHow to leverage older creators for intergenerational influenceThe trust multiplier effectHow to identify brand-creator alignment as the foundation of influencer marketing Why representation in advertising directly impacts brand trust erosionThe strategic repositioning frameworkAbout the Guests:Jennifer Meehan is an EVP of Brand Marketing at Edelman, specializing in demographic trends, consumer behavior, and inclusive marketing practices. With expertise in trust research and generational marketing, she has identified critical blind spots in how brands approach older audiences. Granny Guns is a fitness influencer and sponsored athlete, recognized as the most followed older female athlete in fitness and the oldest sponsored female athlete globally. With 4.5 million followers across platforms, she transformed her fitness journey, starting at age 58 into a powerful multi-generational movement that resonates with audiences from teens to retirees. Stewart Reynolds (Brittlestar) is a content creator and digital entertainer who has built a multi-generational audience of millions through humor, family-centric storytelling, and universal entertainment across platforms like Vine, TikTok, and Instagram. Launching his career at age 43, he pioneered the "pub joke" approach to content, humor accessible to grandparents, kids, and everyone in between, proving that age is no barrier to viral influence and cross-demographic reach.Guest Resources: Granny Guns on InstagramStewart Reynolds on LinkedInJennifer Meehan on LinkedInEdelman Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Jason White (Board Member at Caldera Arts), Lina Polimeni (SVP and CMO at Eli Lilly and Company), and Nita Danielle (Content Creator and Influencer) about how health brands can earn trust in a skeptical, consumer-driven world. The conversation explores why pharmaceutical marketing must move beyond clinical messaging toward authentic storytelling, cultural relevance, and human-centered brand building. The guests discuss how AI can support personalization and operational efficiency without sacrificing authenticity, and why brands should participate in unexpected cultural spaces like sports, fashion, and entertainment to make health conversations feel more natural. They also examine the growing role of creators in destigmatizing wellness topics through honest, relatable storytelling. Packed with insights on positioning, personalization, and purpose-driven branding, this episode offers a modern blueprint for building health brands that consumers genuinely connect with. What You'll Learn:How to position your health brand beyond category limitationsWhy AI should enhance authenticity, not replace it The "Unexpected but Necessary" cultural placement strategyHow to use creators and influencers to destigmatize health conversationsThe first-party data and personalization framework for pharma How 21 years of brand consistency reveals sustainable competitive advantageAbout the Guests:Lina Polimeni is the SVP and Chief Marketing Officer for Eli Lilly Consumer Division, bringing over 21 years of expertise in pharmaceutical marketing and brand transformation. With a background spanning from sales to digital marketing innovation, she has pioneered patient-centric strategies that reposition Lilly as a medicine company focused on human wellness rather than product transactions.Jason White is a Board Member at Caldera Arts, and he specializes in transformative brand strategy and creative campaigns that spark cultural conversations. Jason has also served as the President at Wieden + Kennedy. With a career built on redefining consumer relationships, from his early work on Pepsi to acclaimed campaigns like "Thank You Mom" for P&G, he brings a consumer-centric lens to the pharmaceutical industry.Nita Danielle is a full-time content creator and influencer focused on style, fashion, confidence, motherhood, and health and wellness storytelling. With a dedicated audience that values her authentic, non-linear approach to personal journeys, she brings creator credibility to healthcare brand partnerships.Guest Resources: Nita Danielle on InstagramLina Polimeni on LinkedInEli Lilly and Company WebsiteJason White on LinkedInCaldera Arts Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Jenny Rooney sits down with Josh Dean, Founder of Dean and Daughters, and former Global VP of Johnnie Walker at Diageo,  to unpack how Johnnie Walker has remained culturally relevant for more than two centuries while attracting a new generation of consumers. Josh explains how the iconic “Keep Walking” platform serves as a creative north star, enabling authentic collaborations across music, fashion, entertainment, and sports without diluting brand equity. From partnerships with Squid Game and Olivier Rousteing to campaigns featuring Sabrina Carpenter, the conversation explores culture-first marketing, selective brand partnerships, and how legacy brands can balance heritage with innovation to drive long-term growth and consumer connection. What You'll Learn:How to position heritage as momentum, not nostalgiaThe culture-first partnership frameworkWhy the product should take a backseat in culture-driven campaignsHow to turn cultural moments into commercial runwaysThe role of internal alignment in executing ambitious collaborationsHow to turn down opportunities strategicallyAbout the Guest:Josh Dean is the Founder of Dean and Daughters and a former Global VP of Johnnie Walker at Diageo. He brings over a decade of brand-building expertise from his tenure at Unilever and subsequent roles at Tommy John and S'well. Known for his strategic approach to brand culture and creative innovation, Josh specializes in driving long-term sustainable growth through purposeful storytelling and authentic partnerships.Guest Resources:Josh Dean on LinkedInDean and Daughters on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this solo episode of Adspeak by ADWEEK, host Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes, views, and impressions reflect real success. Drawing on her work as EVP at Viral Nation, she introduces the Cultural Relevance Score, a practical framework designed to measure what actually drives business outcomes.Richelle breaks down how marketers can move beyond vanity metrics by tracking awareness, affinity, and velocity in a competitive context. She explains why legacy measures like earned media value fall short and how cultural alignment directly influences revenue and conversion.The episode also explores how AI-powered insights and structured data systems can transform social strategy into a repeatable, performance-driven engine. With a clear, actionable playbook, Richelle shows how brands can diagnose what resonates, optimize in real time, and finally connect social media efforts to measurable ROI.What You'll Learn:How to replace vanity metrics with the Culture Quotient ScoreWhy impressions, views, and reach don't predict business impactThe direct link between cultural relevance and revenueHow to build a diagnostic data foundation using AI and historical content The tactical playbook approach to social strategy, using real-time dashboards, daily tracking, and attribute analysis How to integrate social measurement into advanced analyticsAbout the Host: Richelle Batuigas is the EVP of  Business Intelligence and Data Strategy at Viral Nation. She is recognized for her expertise in social media measurement and performance optimization. With a 12-year background in measuring complex marketing challenges, she has pioneered the Culture Quotient Score, a proprietary metric designed to move beyond vanity metrics and align social media performance with meaningful business outcomes.Guest Resources: Richelle Batuigas on LinkedInViral Nation Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Will Lee leads a Brandweek roundtable on how national brands win through local relevance. Featuring Kim Yates, (Chief Commercial Officer at Atlanta Journal-Constitution), Jeremy Heilpern, (Founder and CEO of Ammunition Ventures), Tom Gargiulo, (Chief Marketing Officer, BodyArmor Sports Nutrition at Coca-Cola), Matt Wikstrom, (Chief of Partnership Sales at LA28 Olympic and Paralympic Games), Rebecca Hogan, (VP Communication at The Weather Company), and Jackie Choice, (Senior Manager Marketing at Cox Enterprises).The discussion explores how brands balance national scale with hyper-local authenticity. From building distinct brand architectures to activating local athletes, partners, and community networks, the group shares practical strategies to drive emotional connection and loyalty. They also unpack the power of weather-triggered, context-aware messaging and why empowering local voices often outperforms centralized control. The takeaway: brands that listen deeply, invest in communities, and adapt messaging to regional realities are the ones that break through today’s fragmented media landscape.What You'll Learn:How to transition legacy media businesses to digital-first models Why hyper-local targeting and personalization outperform national broadcast spend The emotional decision-making framework that makes local marketing work How to leverage distributed networks to tell brand stories authenticallyThe role of weather data and hyper-personalization in unlocking new marketing possibilitiesWhy authentic local presence requires listening, not just showing upGuest Resources: Kim Yates on LinkedInAtlanta Journal-Constitution WebsiteJeremy Heilpern on LinkedInAmmunition Ventures WebsiteTom Gargiulo on LinkedInThe Coca-Cola Company (BodyArmor) WebsiteMatt Wikstrom on LinkedInL28 Olympic and Paralympic Games Website Rebecca Hogan on LinkedInThe Weather Company Website Jackie Choice on LinkedInCox Enterprises Website  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Rob Klara sits down with a panel of leaders redefining the modern CEO role. Featuring Bing Chen (CEO and Co-Founder, Gold House), Jessica Schinazi (CEO, Away), and Artis Stevens (President and CEO, Big Brothers Big Sisters of America), the conversation explores why today’s CEOs must lead as marketers first. They unpack shifting from service to solutions, building agile organizations, decentralizing brand ownership, and using AI as an accelerator, while balancing authenticity, purpose, and leadership in an increasingly complex business landscape. What You'll Learn:How to Transition from Service to Solutions PositioningWhy Your January Strategic Playbook Won't Survive Q2.The CMO-to-CEO Pipeline is the Strongest Talent PathHow to Decentralize Brand Governance Across 10,000+ Global EmployeesThe Visibility Trade-Off: Personal Brand Authenticity vs. Organizational ExpectationsAI as an Accelerator, Not a Replacement for Human ConnectionAbout the Guests:Bing Chen is a creator economy pioneer, investor, and CEO and Co-Founder of Gold House, a platform shaping culture to unlock global opportunity. He also serves as Managing Director of AU Holdings, backing multicultural creators and communities. Previously, as YouTube’s Global Head of Creator Development, he helped architect today’s influencer ecosystem. A recognized global leader and board advisor to companies like Oura and Musely, his work bridges culture, media, and innovation across industries. Jessica Schinazi is a senior executive with deep expertise across luxury goods, beauty, and consumer electronics, leading high-growth categories with full P&L ownership. As CEO of Away, she combines digital innovation with strong brand-building strategies to drive profitable growth. Known for scaling businesses through strategic transformation and sharp commercial execution, she brings a disciplined approach to team leadership, business development, and delivering sustained, high-impact results in competitive global markets. Artis Stevens is President and CEO of Big Brothers Big Sisters of America, where he has more than doubled revenue and expanded mentorship access to underserved communities nationwide. A leading voice in youth empowerment, he has positioned the organization among the most trusted nonprofits in the U.S., securing historic funding and driving large-scale impact. Recognized by TIME and ForbesBLK, Stevens is known for transforming mission-driven organizations through innovative partnerships, cultural leadership, and a bold vision for scalable social change.Guest Resources: Bing Chen on LinkedInGold House WebsiteJessica Schinazi on LinkedInAway WebsiteArtis Stevens on LinkedInBig Brothers Big Sisters of America Website Hosted on Acast. See acast.com/privacy for more information.

In this episode of Adspeak by ADWEEK, host Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Featuring Jennifer Silverberg (CEO, SmartCommerce), Benoit Vatere (Chief Media Officer, Liquid Death), Tisha Thompson (Founder & CEO, LYS Beauty), Nicole Vinson (VP, Kellanova), Candace Payne (VP Marketing, Sephora), and Beth Tripaldi (Head of Strategy, Argonaut), the discussion explores why the traditional funnel has collapsed. The group unpacks omnichannel strategies, retail media, and data-driven creativity needed to win in a fragmented, fast-moving consumer journey. What You'll Learn:How to Stop Using "Funnel" Language and Start Thinking in FlywheelsWhy Your Upper and Lower Funnel Creative Must Be Strategically DifferentThe Identity Resolution Framework to Drive Repeat Purchase in CPGHow to Leverage Retail Media Partnerships for Consumer DataThe Relevance-Over-Personalization Principle for Stopping the ScrollWhy Retailers Becoming Media Companies Changes EverythingHow to Prepare for AI-Driven Commerce Before Agents Reshape DiscoveryThe Creativity Moat in an AI-Saturated Data WorldAbout the Guests:Tisha Thompson is the Founder and CEO of LYS Beauty, a disruptive beauty brand focused on inclusive color ranges and empowering self-expression. Her firsthand experience scaling a DTC beauty brand through viral moments and strategic retail partnerships provides a critical perspective on how modern consumers discover and commit to brands.Benoit Vatere is the Chief Marketing Officer at Liquid Death, the functional beverage brand known for bold brand-building and unconventional marketing. His expertise spans CPG marketing, brand identity, and navigating the complex balance between upper-funnel brand awareness and lower-funnel retail conversion.Jennifer Silverberg is the Founder of Smart Commerce, specializing in omnichannel retail strategies and creator commerce. Her deep involvement in platforms like Sephora's Creator Storefronts makes her a leading voice on how brands and retailers are redefining the shopping experience through technology and partnerships.Nicole Vinson leads Global Marketing Excellence for Kelanova (formerly part of Kellogg Company), bringing enterprise CPG expertise to discussions about data, retail relationships, and the evolving role of marketing in driving business outcomes at scale.Beth Tripaldi is the Head of Strategy at Argonaut, an independent creative shop. Her background in brand strategy and her focus on the intersection of creativity, data, and consumer insights make her a valuable voice on how to build long-term brand value while driving short-term sales.Candace Payne is the Vice President of Marketing, Brand and Seasonal Campaigns at Sephora, where she oversees creative strategy and campaign execution for one of the world's leading beauty retailers. Her expertise in content production, creator partnerships, and seasonal marketing provides a retail-side perspective on brand-retailer collaboration.Guest Resources: Tisha Thompson on LinkedInLYS Beauty WebsiteBenoit Vatere on LinkedInLiquid Death WebsiteJennifer Silverberg on LinkedInSmartCommerce WebsiteNicole Vinson on LinkedInKellanova Website Beth Tripaldi on LinkedInArgonaut Website Candace Payne on LinkedInSephora Website  Hosted on Acast. See acast.com/privacy for more information.