Agency Side

🎧 In this episode of the podcast, host Justin Levinson sits down with Dan Portrait, Founder & CEO of Kamp Grizzly, to explore his journey from digital cinema to building a creative agency known for immersive storytelling.Dan shares how Kamp Grizzly evolved over time, shaped in part by Portland’s unique culture and creative energy. He offers his perspective on crafting standout work, the role of environment in creativity, and how experiences—not just content—drive deeper audience connection.The conversation also dives into the growing role of AI in creative workflows, how it’s influencing the future of storytelling, and where human creativity still leads. Plus, a more personal look at music, family, and the influences behind his approach.Tune in for a thoughtful discussion on creativity, culture, and the future of storytelling. 🎙️

🎧 In this episode of the podcast, host Justin Levinson sits down with Amy Baril, CEO of Two Tango Collaborative, to explore her journey from media into agency leadership and the experiences that shaped her path.Amy shares her perspective on building a strong agency culture, adapting to an ever-evolving marketing landscape, and what it takes to lead with clarity and purpose. She dives into the importance of human-centered marketing, meaningful community engagement, and how authentic connections drive long-term success.The conversation also touches on navigating industry change, balancing technology with authenticity, and how leaders can stay grounded while embracing innovation. Tune in for a thoughtful discussion on leadership, culture, and the future of modern marketing. 🎙️

🎧 In this episode of the podcast, host Justin Levinson sits down with Ryan Bitzer, CEO of Digital Media Management, to explore his journey from social media novice to leading a full-service digital agency.Ryan shares how his early experiences in social media shaped his path, offering insights into the evolution of digital strategy and what it takes to scale impactful campaigns today. He dives into the power of talent activation, the role of creators and fandoms, and how these elements drive modern marketing success.The conversation also touches on remote team collaboration, the changing dynamics of agency work, and how AI and emerging technologies are transforming the social media landscape. Tune in for a forward-looking discussion on leadership, innovation, and the future of digital marketing. 🎙️

🎧 In this episode of the podcast, host Justin Levinson sits down with Meghan Holston, Chief of Staff at Small Girls PR, to explore her journey from PR intern to agency leadership.Meghan shares how creative problem-solving has shaped her career, from navigating early roles in public relations to leading operations with a fresh, people-first mindset. She dives into innovative HR practices, talent development, and how fostering a strong internal culture can directly impact client success.The conversation also explores the growing role of AI and technology in modern agency operations, and how embracing these tools can unlock new efficiencies and creative opportunities. Tune in for an insightful discussion on leadership, innovation, and building a thriving agency from the inside out. 🎙️

🎧 In this episode of the podcast, host Justin Levinson sits down with Adrianna Bevilaqua, Chief Creative Officer at M Booth, to discuss her journey from studying art history to leading the creative direction of a major marketing agency.Adrianna shares insights on how creativity and cultural awareness shape modern campaigns, and why staying ahead of cultural trends is essential in today’s fast-moving communications landscape. She also talks about the evolving role of AI in the creative process and how emerging technologies are influencing the way agencies develop ideas and connect with audiences.The conversation highlights the importance of authentic relationships in the industry, both with clients and within creative teams, and how collaboration helps drive meaningful work. Tune in for a thoughtful discussion on creativity, culture, and the future of marketing in an AI-driven world. 🎙️

🎧 In this episode of the podcast, host Justin Levinson sits down with Liza Suloti, co-founder of SHADOW, to discuss her journey from being an English major to becoming a leading PR and marketing expert in the beauty and wellness industry.Liza shares insights on the importance of building long-term client relationships and how trust and collaboration play a key role in successful agency partnerships. She also talks about the evolution of integrated marketing and how agencies continue to adapt to the fast-changing communications landscape.The conversation explores the growing influence of AI, cultural trends, and how these factors shape modern agency work. Liza also reflects on her experiences in the industry and what it takes to build a strong, forward-thinking agency. Tune in for an engaging discussion on creativity, strategy, and the future of PR and marketing. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Bret Werner, President of MWW, to explore his journey in the PR industry and what makes mid-size agencies uniquely powerful in today’s communications landscape.Bret shares perspective on the value of strong client relationships, the competitive edge of being an independent firm, and how mid-size agencies can balance agility with scale. The conversation also dives into the growing impact of AI on communications and the cultural influence of major moments like the Super Bowl.From hiring strategies and identifying top agency talent to maintaining balance between work and personal life, Bret offers thoughtful insights on leadership, growth, and building a resilient, high-performing agency. Tune in for a candid conversation about the future of PR and what it really takes to succeed. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Hillel Hurwitz, founder and CEO of Bald Agency, a creative agency dedicated to building bold, impactful brands. Hillel shares his journey from South Africa to New York, the challenges of launching an agency during a global pandemic, and the lessons he’s learned about assembling a strong, high-performing team.The conversation dives into Bald’s unique approach, blending strategy, creativity, and marketing, as well as their commitment to remote work and cultivating a vibrant team culture. Hillel also discusses how AI is shaping the agency’s operations and why research and strategy remain central to effective brand development.Beyond the business side, Hillel reflects on what defines success for him and the critical importance of hiring for cultural fit. Tune in for an insightful conversation about creativity, leadership, and building a modern agency that thrives in today’s fast-paced, ever-evolving landscape. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Laura Macdonald, Chief Growth Officer at Hotwire, to explore her unique path into public relations and how she’s helping shape the future of growth and innovation within a global PR agency.Laura shares insights into the evolving role of data-driven strategy in communications, the growing influence of AI in modern PR, and how actionable insights power smarter decision-making. She also opens up about navigating high-stakes industry moments and why building authentic, trust-based relationships with media and influencers is more critical than ever.The conversation dives into the fast-paced, multifaceted nature of her role — from driving business growth to fostering innovation across teams — and what keeps her energized in such a dynamic field.Beyond the office, Laura talks about her passion for skiing and training for half marathons, reflecting the same focus, endurance, and drive that define her leadership style.Tune in for a candid conversation about growth, innovation, and what it takes to lead in today’s rapidly evolving PR landscape. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mike Caguin, Chief Creative Officer at Betty, to explore his journey into the creative industry and what it truly takes to build strong, high-functioning creative teams.Mike shares insights on the importance of team chemistry, how creativity in advertising continues to evolve, and the growing role of AI in the creative process. He also opens up about why mental health awareness and compassion are essential to sustaining great work and healthy workplaces.The conversation goes beyond the office as Mike talks about his personal projects and passions outside of work, highlighting how connection, collaboration, and humanity fuel long-term creative success.Tune in for an honest look at modern creativity, leadership, and building environments where people — and ideas — can thrive. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Sabina Gault, Founder & CEO of Konnect Agency, to unpack her inspiring journey from Romania to Los Angeles and her path to building a successful independent PR agency.Sabina shares how her passion for storytelling shaped her career in public relations and fueled the growth of Konnect. She reflects on the evolution of PR in the digital age, the realities and challenges of agency life, and what it takes to build meaningful client relationships and impactful campaigns.The conversation also dives into the importance of community, leadership, and finding balance—both in business and in life—as Sabina opens up about her philosophy on work, motherhood, and long-term success.Tune in for honest insights on modern PR, agency growth, and leading with purpose. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nick Cowling, CEO of Citizen Relations, to explore the evolving world of public relations.Nick shares his journey into the PR industry and how technology and AI are reshaping the field. He breaks down how Citizen is redefining modern PR by combining data-driven insights with creative strategy to build stronger, more authentic connections.The conversation dives into the importance of reputation management, navigating hybrid work environments, and what’s ahead for PR—including the growing role of influencers and the increasing demand for transparency and trust in communications.Tune in for thoughtful insights on leadership, innovation, and the future of public relations.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Ben Nazario, Chief Growth Officer at MC², to unpack his path into the world of experiential marketing.Ben shares how he built his career in an industry driven by innovation, relationships, and unforgettable brand moments. He walks through the structure of the MC² team, how collaboration fuels their success, and why strong client partnerships remain the foundation of impactful work.The conversation touches on evolving trends shaping experiential marketing, the unique challenges of delivering large-scale events, and the sales strategies that keep trust and relationships at the center of every opportunity.Tune in for an insightful look at leadership, sales enablement, agency dynamics, and the rapidly changing landscape of experiential experiences.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Edie Gelardi, Division President at Duggal Visual Solutions, to explore her journey into the world of visual communications.Edie shares how she moved from marketing into leading large-scale visual projects, highlighting the role creativity plays in building meaningful brand stories. She breaks down the rise of pop-up experiences, the logistics behind executing them well, and why strong client relationships are essential to bringing ideas to life.The conversation also dives into her approach to hiring and team-building, the inspiration she draws from travel, and how technology—and increasingly AI—is reshaping the future of visual communication and brand experiences.Tune in for a wide-ranging look at creativity, experiential design, leadership, and the evolving landscape where storytelling and technology meet.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Will Trowbridge, CEO and founder of Saylor, to dive into the evolution of a modern creative agency.Will walks through his journey from Disney and Netflix to launching Saylor, sharing what he learned along the way and what it really takes to build an agency from the ground up. He opens up about the wins and challenges of entrepreneurship, the importance of strong client relationships, and how AI is reshaping the future of marketing and creative work.The conversation also explores Will’s approach to balancing a fast-growing business with family life—highlighting the real, human side of leadership and parenthood.Tune in for an inspiring look at agency building, creative innovation, and leading with clarity, curiosity, and heart.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Kat Ott, President of Havas Chicago, about her journey from client-side marketing to leading one of the industry’s most innovative agencies.Kat shares how she fosters a strong agency culture, empowers teams, and drives groundbreaking campaigns. The conversation explores the creative process, the role of AI in modern marketing, and strategies for attracting and retaining top talent. She also reflects on her personal passions and offers insights into future marketing trends, including influencer marketing and experiential strategies.Tune in for an inspiring look at how leadership, creativity, and innovation come together to shape the future of marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Max Pollack, Co-Founder and Managing Partner of MATTE Projects, a creative agency merging entertainment and advertising.Max shares how his passion for music led to building a world-class creative agency known for crafting unforgettable brand experiences and cultivating fandom through culture-driven storytelling.The conversation dives into the evolution of experiential marketing, the intersection of creativity and AI, and the tools that power MATTE’s work. Max also shares his advice for aspiring creatives and insights on fostering a strong, positive company culture.Tune in for an inspiring look at how creativity thrives when art, technology, and experience collide.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Grace Leong, CEO of Hunter, one of the industry’s leading PR and marketing communications agencies.Grace opens up about her path into public relations, the power of storytelling in shaping brand narratives, and her people-first approach to leadership that fosters a positive workplace culture.The conversation dives into the evolution of PR, the growing role of AI in communication strategies, and the realities of managing crises in today’s fast-paced world. Grace also shares recent wins at Hunter and how she maintains balance beyond work.Tune in for an inspiring discussion on leadership, storytelling, and the changing face of modern communications.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Bre Rossetti, Chief Strategy Officer at Havas Media Network & Arnold Worldwide.Bre shares her journey in advertising, the creative strategies behind successful campaigns, and how collaboration with clients drives impactful work.They discuss hiring and team dynamics, the role of AI and technology in shaping modern advertising, and how to balance data with creativity—all while keeping curiosity and inspiration alive beyond the office.Tune in for a deep dive into leadership, strategy, and building teams that thrive in a fast-changing industry.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Jay Rinsky, Founder and Chief Creative Officer of Little Cinema & LCDigital, an Emmy-nominated experiential agency redefining live entertainment and immersive storytelling.Jay shares how an accidental dive into audio-visual performance led him to build one of the most innovative experiential studios collaborating with top entertainment brands.They explore the ups and downs of growing Little Cinema, how the pandemic reshaped their creative approach, and the cutting-edge technology that helped them adapt and evolve.Tune in for a deep dive into creative integrity, client collaboration, and the balance between art and innovation in the ever-changing world of immersive entertainment.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nic Hill, Co-founder & Chief Innovation Officer at Sawhorse Productions, to unpack his journey from indie filmmaking to leading a studio that creates immersive experiences and branded content for some of the world’s biggest brands.Nic shares how storytelling, technology, and collaboration come together in modern production — and what it takes to stay ahead in a landscape shaped by constant innovation.The conversation dives into the challenges and opportunities brought by emerging tech like AI, the power of strong client relationships, and the future of immersive marketing in a rapidly evolving digital world.Tune in for insights on creativity, technology, and leadership from one of the minds shaping the next era of branded experiences.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dominick Paielli, Co-founder of the Clementine Group and CreatorCore, to explore the fast-moving world of the creator economy.Dominick shares his journey into talent management, the challenges of building and scaling a modern agency, and how technology plays a vital role in supporting creators. He breaks down strategies for negotiating brand deals, why clear communication is essential, and what it takes to stay competitive in a crowded space.The conversation also dives into Dominick's vision for the future of his business, the balance between entrepreneurship and family life, and the support that fueled his path as a Co-founder.Tune in for a candid look at building in the creator economy, leveraging tech, and leading with both strategy and heart.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jason Swenk, a former agency owner who scaled and sold his business before launching Agency Mastery 360 to mentor others.Jason reflects on his path from “accidental” agency founder to seasoned entrepreneur, sharing the clarity and systems that fueled growth and the tough choice to sell. He offers practical insights on building a sustainable agency culture, attracting top talent, and creating experiences that strengthen community.The conversation also dives into the shift from coaching to community-driven growth, the lessons behind building a sellable agency, and how personal hobbies and interests can inspire fresh perspectives in business.Tune in for a candid discussion on scaling smart, leading with clarity, and finding balance as an agency owner.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Stephanie Spicer, President of Luquire, an independent agency with a long-standing reputation for shaping brands.Stephanie shares her unexpected journey into advertising and the leadership style that has guided her career. She opens up about Luquire’s unique approach to strategy and creativity, and how the agency continues to thrive in an evolving landscape.The conversation explores the impact of remote work on talent acquisition, memorable campaigns that showcase Luquire’s strengths, and why human connection is more vital than ever in the age of AI.Stephanie also reflects on the challenges and opportunities of navigating today’s rapidly changing industry and what lies ahead for Luquire’s future.This episode offers fresh insights on leadership, adaptability, and creativity in modern advertising.Tune in for a conversation on strategy, connection, and the future of agencies.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns.Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netflix, the challenges and wins of scaling an agency, and how AI is shaping the future of advertising.Beyond the business side, Anson opens up about his personal passions and what keeps him inspired outside of agency life.This episode offers an inside look at the creativity, resilience, and forward-thinking approach that drive Battery’s success.Tune in for a conversation on innovation, growth, and the future of creative advertising.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dustin Arts, Co-Founder and Creative Director of Familiar Creatures—an independent agency blending creativity, culture, and strategy to deliver standout campaigns.Dustin shares the story of Familiar Creatures’ journey, from navigating the shift between freelancing and agency life to building a strong culture that drives both people and ideas forward. He reflects on the challenges and rewards of scaling an agency, the importance of client relationships, and how collaboration fuels creativity.They dive into the strategies behind successful campaigns for brands like Duke’s Mayo and Crunch Fitness, the tools that streamline their creative process, and how an agency’s culture can shape the work it produces. Beyond the business side, Dustin also opens up about balancing personal passions with agency leadership in the fast-paced world of advertising.This episode offers a candid look at what it takes to build and grow a modern independent agency—highlighting the creativity, resilience, and culture that power Familiar Creatures’ success.Tune in for an inspiring conversation on scaling, collaboration, and the art of making advertising that truly connects.

🎧 In this episode of the Agency Side Podcast, recorded on July 22, host Justin Levinson sits down with Biz Hennigan, Partner and General Manager of Superdigital—a creative agency reshaping how brands connect through a remote-first model and bold, innovative work.Biz shares the story of Superdigital’s evolution, from its early days to becoming a trusted partner for leading brands. He highlights how collaboration and teamwork thrive in a distributed environment, and why adaptability has been central to the agency’s growth.They dive into the role of AI in the future of marketing, how creativity and strategy intersect to build lasting client relationships, and what it takes to run successful campaigns that spark genuine brand love. Biz also opens up about his personal journey, passions beyond work, and the agency’s vision for the future.This episode pulls back the curtain on the creativity, adaptability, and collaboration that fuel Superdigital’s success—offering insights into modern agency leadership and what it means to grow with purpose in a rapidly changing industry.Tune in for a thoughtful conversation on innovation, teamwork, and building brands people truly love.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability.Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship, and innovating through its in-house fabrication shop, BlockLab.They dive into the balance between creative vision and practical execution, why sustainability matters in large-scale events, and how to nurture a collaborative team culture that drives consistent results. Katie also opens up about the challenges of scaling a values-driven business and the importance of trust in building lasting partnerships.This episode offers a behind-the-scenes look at the strategy, dedication, and heart behind Moonlab’s standout productions—and what it takes to lead with purpose in the modern events industry.Tune in for an inspiring conversation on sustainability, leadership, and the art of unforgettable experiences.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly memorable, and how his team stays creatively agile in a fast-evolving landscape.They dive into the art and strategy behind live experiences, the critical role of hiring the right talent, and how collaboration fuels innovation at BeCore. Mark also opens up about leadership lessons, growing a values-driven team, and advice for creatives looking to break into the industry.This episode offers a behind-the-scenes look at the passion and precision that go into building standout brand experiences—and what it really means to lead with impact in today’s marketing world.Tune in for an inspiring conversation on creativity, culture, and the evolution of experiential marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact.Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what it really takes to stand out in today’s crowded content space.They explore the evolving role of music in campaigns, the importance of building a collaborative and creative team culture, and how the hiring process at Part 4 reflects the agency’s values. Josh also reflects on the changing face of advertising, leadership lessons learned, and his creative passions outside of work.This episode is packed with thoughtful insights for agency leaders, marketers, and creatives looking to stay ahead in an industry that’s always in motion.Tune in for a grounded, inspiring look at creativity, communication, and the business of entertainment marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age.Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From licensing challenges to empowering artists through tech and transparency, Oscar offers a candid look at the business of music in the content era.They dive deep into how AI and data are reshaping music customization, the impact of sound on brand storytelling, and why putting creators first is key to sustainable innovation. Oscar also talks about fostering collaboration within the creative ecosystem—and how Epidemic Sound is helping creators, artists, and brands connect through meaningful sound experiences.Full of big ideas and grounded insights, this episode is a must-listen for marketers, creatives, and founders curious about what’s next at the intersection of tech, music, and storytelling.Tune in for a fresh conversation on leadership, disruption, and how music continues to move culture forward.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Christine Göös—award-winning marketing leader, Director of Marketing at Croud, and co-host of the House of Content podcast.Christine shares her journey from Helsinki to New York and how her global perspective shapes the way she thinks about storytelling, strategy, and brand building. They explore the evolution of her podcast, how the creator economy is redefining brand relationships, and why positioning is more important than ever in today’s content-saturated world.The conversation dives into how AI is reshaping marketing workflows, why finding your authentic voice matters, and how personal branding tools like LinkedIn can empower creators and marketers alike. Christine also opens up about her personal passions, side projects, and how she maintains a sense of balance in a fast-paced industry.From the rise of content experimentation to the future of authenticity in marketing, this episode is packed with sharp insights and honest reflections on leading with clarity in a noisy digital space.🎙️ Tune in for a candid, inspiring conversation about content, leadership, and making your voice count in a changing creative landscape.#AgencySide #CreatorEconomy #ContentStrategy #AIinMarketing #MarketingLeadership #HouseOfContent #WorkLifeBalance

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing.Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on influencer content to the strategic advantages of staying small and agile, Gabe offers a transparent look at what it takes to lead in modern marketing.They dive into the evolution of influencer marketing, the power of authentic creator partnerships, and how agencies can foster real collaboration between brands and talent. Gabe also opens up about hiring in today’s market, investing in the right people, and why mixing diverse perspectives fuels stronger ideas.Outside of work, Gabe reflects on how personal passions help him maintain balance and show up as a better leader—both at home and in the agency world.Full of real talk and valuable takeaways on scaling, leadership, and innovation, this episode is a must-listen for agency founders, marketers, and creatives navigating the ever-changing content game.🎙️ Tune in for a smart, thoughtful conversation on creative strategy, building trust, and what it means to grow with intention.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jeff Perkins, CEO of Soundstripe—a leading music licensing platform reshaping how creators access and customize sound.Jeff shares how Soundstripe’s AI-powered tools are empowering content creators with pro-level audio solutions, making it easier than ever to shape soundtracks that match their vision—without needing to be sound engineers. He walks us through the company’s approach to custom music, exclusive licensing, and artist relations, as well as its appeal to a diverse clientele—from solo creators to global brands.The conversation dives into Jeff’s career path from the advertising world to leading a high-growth music tech company, touching on Soundstripe’s future strategies, the evolving landscape of music licensing, and the importance of copyright compliance.Jeff also opens up about his personal transformation through fitness, and how setting goals and building habits has strengthened both his personal and professional life. From military leadership lessons to hiring for energy and potential, Jeff offers honest, actionable insights on running a values-driven company in a fast-moving industry.Packed with takeaways on creative tools, leadership, and scaling with purpose, this episode is a must-listen for marketers, founders, and creators alike.🎙️ Tune in for a grounded, insightful conversation on building platforms, leading with intention, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jahna Eichel, CEO of TCA—a full-service marketing agency that operates as an embedded team within its clients’ businesses.Jahna shares her journey from a young girl dreaming of a career in advertising to building and leading a 19-person agency focused on strategy, ROI, and relationship-driven growth. She offers an inside look at TCA’s client-first model, the value of in-person collaboration, and what it takes to scale a modern marketing team with purpose.The conversation explores how TCA works with luxury brands, handles crisis communications, and builds trust through thoughtful onboarding and execution. Jahna also dives into the evolution of PR and marketing, the challenges of aligning personal and brand identity, and how continuous self-development fuels her leadership.Packed with insight on agency growth, creative strategy, and navigating client dynamics, this episode is a must-listen for marketers, founders, and creative leaders alike.Tune in for a grounded and inspiring conversation about building brands, leading with intention, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Brian Nguyen, founder of Verdaunt—a music house creating custom compositions for trailers, video games, and TV.Brian shares his path from session musician to studio owner, offering a behind-the-scenes look at the creative, technical, and business sides of trailer music production. From the importance of collaboration and client communication to the role of technology and security in the scoring process, Brian reveals what it takes to thrive in this niche but impactful corner of the industry.The conversation dives into the realities of creative work—from handling losses and repurposing assets, to releasing EPs that build relationships and spotlight talent. Brian also discusses how personal passions like reading and music fuel his creativity and leadership style.Packed with insights on resilience, originality, and the evolution of media soundscapes, this episode is a must-listen for composers, creatives, and marketers alike.Tune in for an inspiring conversation on navigating the creative industry, building a business around passion, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jordan Fox, CEO of Ad Results Media, to dive into the rapidly evolving world of audio advertising.Jordan shares how brands are leaning into audio platforms to drive performance, connect with audiences more authentically, and stay agile in a changing media landscape. From the complexities of brand safety to the power of performance tracking, Jordan breaks down what it takes to succeed in today’s audio-first ecosystem.The conversation explores how influencer marketing intersects with audio, the future of client engagement, and how Ad Results Media is adapting through innovation and strategic vision. Jordan also opens up about hiring challenges, the impact of new tech on operations, and how his personal passions shape his leadership style.With actionable insights and a forward-looking perspective, this episode is a must-listen for marketers, agency leaders, and anyone curious about where audio is headed next.Tune in for a smart and engaging discussion on the future of advertising, the nuances of leadership, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Kim Eberl, founder of The Motion Agency, to talk about her bold journey from getting fired to building a successful full-service marketing firm.Kim opens up about the power of mentorship, how agency life has evolved post-COVID, and why music plays an unexpected but powerful role in her creative approach. She shares reflections on agency growth, building lasting client relationships, and what it takes to thrive in the fast-changing world of PR and marketing.The conversation dives into freelancing vs. agency work, celebrity partnerships, and how authenticity drives meaningful campaigns. Kim also offers a candid look at balancing leadership with life outside of work—especially parenting and music education.With insights, laughs, and a few stories along the way, this episode is a must-listen for anyone navigating the agency world or chasing their next chapter with resilience and creativity.Tune in for a real and inspiring conversation about leadership, creativity, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Lynn Harker, Director of Talent Acquisition at Imagine, a leading visual communications company.Lynn shares her path into talent acquisition and how Imagine stays ahead with innovative strategies to attract diverse and skilled talent. From internship programs that fuel their pipeline to thoughtful hiring practices, Lynn gives a behind-the-scenes look at what makes Imagine’s approach so effective.The conversation also dives into the growing role of technology and AI in recruitment, practical advice for job applicants, and why follow-up communication remains a key part of the hiring process. Lynn opens up about the values that drive her work and the unique aspects of Imagine’s business model that set them apart in the industry.Outside the office, Lynn talks about her personal passions, giving listeners a glimpse into the human side of leadership in talent acquisition.Tune in for a smart and engaging discussion on modern hiring, tech-driven recruitment, and the future of talent strategy.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson interviews Joe Gagliese, CEO and co-founder of Viral Nation, one of the leading influencers in the marketing space.Joe takes us through the journey of Viral Nation, from its humble beginnings to becoming a powerhouse in influencer marketing. He discusses the company's unique approach to creator partnerships, the value of transparency in client relationships, and the cutting-edge technologies they've developed to support both brands and creators.The conversation dives into the evolution of influencer marketing, with a focus on data-driven decisions, the verticalization of creator representation, and the rigorous creator selection process that ensures brand alignment and reputation. Joe also shares insights on how the marketing landscape has shifted towards more data-savvy and informed strategies.Beyond the business side, Joe opens up about his personal passions, including his love for farming and the importance of family.Tune in for a fascinating conversation about growth strategies, innovation, and the future of influencer marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with James Nord, founder and CEO of Fohr, a leading influencer marketing agency, to unpack the ever-evolving world of the creator economy.James shares his journey from Tumblr creator to agency founder, reflecting on the early days of influencer marketing and how the space has transformed over time. They talk about the power of in-person collaboration, building trust between brands and creators, and the importance of staying adaptable in a fast-paced industry.The conversation also explores how social trends shape strategy, what makes partnerships successful, and why having personal passions outside of work helps fuel creativity and leadership.Tune in for an honest, insightful look at the past, present, and future of influencer marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Giselle Elsom, Managing Director of Truffle Social, a social-first agency, to explore the fast-paced world of social media marketing.Giselle shares her unique journey from studying music to leading a thriving digital agency. They discuss the role of AI in content creation, building strong client relationships, and staying ahead in the ever-evolving social landscape.The conversation dives into Truffle’s approach to business development, dream clients, and the power of nurturing leadership. Giselle also opens up about the challenges of educating clients on social media’s value, the rise of TikTok, and strategies for maintaining balance as a leader.Tune in for expert insights on creativity, team empowerment, and the future of social media marketing!

In this episode of the Agency Side Podcast, host Justin Levinson sits down with Chad Broude, co-founder and Chief Creative Officer of Highdive Advertising, to explore the journey of launching and scaling a successful independent agency.Chad shares how Highdive went from a bold idea to producing standout campaigns—including work for the Super Bowl—and what it takes to build lasting client relationships. The conversation dives into the agency’s creative philosophy, the structure behind their success, and what sets the Chicago ad scene apart.They also discuss the evolving role of AI in advertising, the challenges of growth and pitching in a competitive landscape, and the importance of hiring talent that truly understands consumer behavior. Beyond the agency world, Chad opens up about his personal passions and the work ethic that fuels both his life and leadership.Tune in for a candid and inspiring look at creative leadership, agency culture, and the future of advertising. 🎧

In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katherine Knox, Director of Global Talent Acquisition at Trailer Park Group, to discuss the evolving world of recruitment and marketing. Katherine shares her journey into talent acquisition, the shift from traditional hiring to digital platforms, and the emotional complexities of recruiting.They dive into the role of AI in hiring, the power of LinkedIn for career growth, and essential job-seeking tips for the creative industry. Katherine also highlights the importance of personal branding, authenticity, and staying adaptable in today’s job market.Tune in for valuable insights on career advancement, talent acquisition challenges, and the future of recruitment! 🎧

In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Piazza, COO of Quigley-Simpson, to discuss his transition from finance to the creative agency world. Mark shares insights on the power of relationship building, the role of personality tests in recruitment, and how AI is transforming the workplace.The conversation explores the importance of strategic partnerships, the evolving nature of roles in the age of AI, and why investing in employee development is crucial for success.Tune in for an engaging discussion on leadership, innovation, and the future of work! 🎧

In this episode of Agency Side, host Justin Levinson sits down with Sam Cryer, CEO & Founder of Intermission Films, a creative agency specializing in AV design and film marketing. Sam shares his journey from a love of film and theatre to leading a successful agency that works with major films and series.The conversation explores the power of emotional storytelling, the challenges of running a global creative agency, and how the industry has evolved—especially in London—since the COVID-19 era. Sam also discusses the importance of community, the rising costs impacting artistic expression, and the balance between work and personal life in the creative industry.Tune in for an insightful discussion on storytelling, film marketing, and the ever-changing creative landscape! 🎧

In this episode of Agency Side, host Justin Levinson sits down with Grayson Sanders, CEO & Co-Founder of Chordal, a collaborative music licensing platform. Grayson shares his journey from classical composer to entrepreneur, detailing the challenges he faced in the sync licensing industry and how Cordell is working to simplify the process for music rights holders and licensees.The discussion explores the complexities of sync licensing, the differences between royalty-free music and artist rights, and the impact of AI on the music industry. Grayson also reflects on his previous venture, Safari Riot, his transition from musician to CEO, and his vision for the future of Cordell.Tune in for an insightful conversation on music, innovation, and the evolving world of licensing! 🎧

In this episode of Agency Side, host Justin Levinson sits down with Gabriel Rubin, founder of Curious and Company Inc. Gabriel shares his unconventional journey into the creative industry, from briefly considering college to seizing an exciting opportunity in Los Angeles and diving headfirst into the agency world.The discussion covers the challenges of being self-taught, the pivotal moments that shaped his career, and the bold choices that led to his success. Gabriel also explores the impact of technology on design, the value of creative intuition, and the role of strong partnerships in building a thriving business.Tune in for an inspiring conversation on creativity, risk-taking, and the art of growing an agency! 🎧

In this episode of Agency Side, host Justin Levinson chats with Marcus Foley, co-founder of Tommy, a digital-first creative and production studio. Marcus shares his journey into digital marketing, the founding of Tommy, and how the agency collaborates with global brands like Netflix and TikTok.The conversation dives into the power of distinctiveness in marketing, the challenges of starting and scaling an agency, and the evolving landscape of content creation. Marcus also discusses the dynamics of remote creative teams, key qualities he looks for when hiring, and how collaboration fuels great work. Plus, he shares why he believes creativity can be a force for good—especially in challenging times.Tune in for insights on agency life, marketing strategy, and the future of digital creativity! 🎧

In this episode of the Agency Side Podcast, Justin Levinson sits down with Alison Berk, Director of Art and Print at 72andSunny, to discuss her unconventional path into advertising and the dynamic world of art production.Alison shares insights on art buying, negotiation tactics, and the evolving role of collaboration with artists. She also dives into the impact of AI on art production, the challenges facing the industry, and the key qualities she looks for in a team.Beyond the business, Alison opens up about her personal artistic passions and aspirations, offering advice for aspiring art producers navigating the creative landscape.A must-listen for creatives, producers, and anyone curious about the intersection of art and advertising. 🎧