AI Agent Advantage

What if you could have a transaction coordinator working for you 24 hours a day, 7 days a week, who never missed a deadline, never forgot an earnest money deposit, and proactively drafted your emails before you even thought to ask?That is not a fantasy. That is Subi.In this episode of AI Agent Advantage, JMan sits down with Michelle Schubert, founder and CEO of Subi, to break down one of the most impressive AI tools in the real estate space right now. Michelle is not your typical tech founder. She is a Division I athlete, a global missions worker, an international economic development consultant, and yes, a Survivor and American Ninja Warrior competitor. She built Subi because she saw what was happening to agents in the field and knew there was a better way.Here is what you will learn in this episode:1: What Subi actually does and why real estate agents are signing up at a 100% conversion rate when it is demonstrated live2: The difference between a proactive AI and a reactive tool, and why that difference changes everything about how you manage transactions3: How Subi uses natural language interface so that if you know how to talk, you can use the platform4: The upcoming universal document processor and universal integration that will connect Subi to any tool in your existing tech stack5: Why the Wise Agent and Subi integration coming in the next quarter is a game-changer for agents already using a CRM6: Michelle's single best tip for anyone just getting started with AIThis is not a future-state conversation. Subi is live. Agents are using it today. And by the end of this episode, you will know exactly how to get started.Check out Subi at oksubi.com and tell them J Squared sent you.Timestamps:00:00 Cold open — the 100% conversion moment01:06 JMan introduces the episode and the problem: agents lose deals because the system wasn't built for the pace they work at01:55 Guest intro: Michelle Schubert, founder and CEO of Subi — Division I athlete, global missions worker, Survivor and American Ninja Warrior competitor02:40 The Setup: What is Subi in plain English?03:48 Who is Subi built for: solo agents, TCs, teams, brokerages07:57 How Subi works proactively: the earnest money example09:17 Human in the loop: why Subi always asks before sending09:52 The brokerage value proposition: standardization and compliance10:49 How Subi differs from ChatGPT and from tools like SkySlope or Open to Close16:08 The natural language interface explained: from graphical UI to voice-first AI21:14 The Implementation: what to do in the first 15 minutes22:45 What is coming: universal document processor and universal integration30:56 The Wise Agent integration preview33:28 Signature Close: Michelle's single best tip for getting started with AIGuest BioMichelle Schubert is the founder and CEO of Subi, an AI transaction platform built to eliminate the administrative burden of real estate transactions. Before entering the tech space, Michelle competed in Division I athletics, completed nearly a decade of global missions work, and built an international economic development career. She also competed on both Survivor and American Ninja Warrior. Michelle built Subi because she saw firsthand how much time, energy, and revenue real estate professionals were losing to paperwork, and she knew technology had finally caught up to solve it.Website: oksubi.comLinkedIn: https://www.linkedin.com/in/michelle-schubert-92b259158/Instagram: https://www.instagram.com/withsubihttps://www.jsquaredpodcast.com/

If you've invested in a CRM and wonder whether it's actually moving the needle on your business, this episode is for you.JMan sits down with Brandon Wise, co-founder and CEO of Wise Agent, one of the most trusted real estate CRMs in the country, to talk about what a CRM actually is, what it should be doing for your business, and how the AI tools built inside it are changing the way top agents convert leads and stay top of mind.Brandon shares the story behind Wise Agent, which started as a napkin idea born out of real-estate overwhelm, and has outlasted almost every competitor by focusing on one thing the industry keeps forgetting: human relationships backed by smart systems.In this episode you'll learn:1: How Wise Agent's AI writing assistant lets you build hyper-specific drip campaigns for every buyer and seller profile in minutes2: How the AI lead follow-up bot contacts new leads by text, listens to their responses, and keeps nurturing them for up to a full year, then hands them off to you when they're ready3: Why 100-year-old leads in your database might be worth more than you think4: How to categorize contacts by interests, hobbies, and life events to build relationships that feel personal at scale5: The one thing the most successful CRM users do every single morning6: Why your database might be your most valuable retirement assetIf you're tired of technology that makes you look busy without actually building your business, this conversation will change how you think about your CRM.Timestamps:00:00 Sponsor intro: Wise Agent, Subi, and The CE Shop01:30 Brandon's origin story: Scottsdale agent, Coldwell Banker, overwhelmed and unorganized02:30 The napkin idea that became Wise Agent[03:00] What a CRM actually is and why every lead belongs in one05:00 The AI writing assistant: building hyper-targeted drip campaigns for every lead type07:20 The AI lead bot: how it follows up by text for up to a full year09:00 How the bot handles the handoff when a lead is ready to move10:00 Why texting works when email and phone calls don't11:30 Real story: 100 stale leads turned into clients two years later12:00 How new agents can use the bot for open house leads and old broker databases16:00 Social media integration and landing pages inside Wise Agent17:30 Building multi-touch workflows before you even go live with a campaign19:30 Analyzing your business to identify your real client profiles20:00 Using technology to create more human time, not less22:00 The consistency pattern: what agents who succeed all have in common24:00 What makes a database worth selling when you're ready to exit27:00 Categorizing by interest, hobby, and life event to stay top of mind personally30:00 The dental hygienist CRM story: when technology makes you feel cared for31:00 Wise Agent's best-in-class customer support and how to get started32:30 Brandon's #1 tip for getting started with AI: make it sound like youGuest BioBrandon Wise is the co-founder and CEO of Wise Agent CRM, a real estate contact relationship management platform he built after working as an agent in Scottsdale, Arizona. Overwhelmed by the complexity of the business and worried about staying organized enough to avoid legal liability, Brandon sketched the idea for Wise Agent on a napkin alongside his future CTO. More than 20 years later, Wise Agent has outlasted dozens of competitors by focusing on customer relationships over feature bloat, and by being, as Brandon puts it, the only technology company in real estate that actually answers its phone. Brandon is a frequent speaker and advocate for using AI to create more human time in the business, not less.LinkedIn: https://www.linkedin.com/in/brandonwiseaz/Website: wiseagent.comhttps://www.jsquaredpodcast.com/

Your database isn't empty — it's full of listings going to other agents.A case study of 500,000 contacts in aged real estate databases revealed a brutal truth: agents were closing only 7% of transactions from within their own database. That means 93% of the people you already know, have already worked with, or have in your CRM — listed with someone else.In this episode of AI Agent Advantage, JMan sits down with Chris Drayer, co-founder of Revaluate, the AI-powered predictive analytics platform that helps real estate agents identify exactly who in their existing database is most likely to move — and when.Chris has spent 20 years in the data and rating industry, has lived in eight states, and built Revaluate around one powerful idea: you don't need more leads. You need better data.What You'll LearnWhy deleting "messy" contacts from your database is costing you transactionsThe 4-field contact record that makes predictive analytics actually workHow Revaluate's life-event signals (the 'D's) predict who will move in the next 6–24 monthsThe one conversation script that uncovers a contact's hidden motivation to moveHow to use Revaluate scores inside tools like Wise Agent to trigger automated nurture campaignsWhy AI isn't coming for your job — but it is coming for your commissionGuest BioChris Drayer is the co-founder of Revaluate, a data and AI company helping real estate agents unlock business from inside their existing databases. With 20 years in the rating and ranking industry and experience across eight states, Chris built Revaluate around one belief: the best lead an agent will ever work is one they already know.Timestamps: 00:00 — Cold Open: The 93% Problem01:23 — Welcome to AI Agent Advantage + Sponsor Intro01:34 — The Hook: A Stat That Will Keep You Up Tonight02:21 — Guest Introduction: Chris Drayer & Revaluate02:44 — SEGMENT 1: What Does Revaluate Actually Do?05:32 — The Database Murder Fest: 7% Close Rate Explained06:12 — Predictive vs. Reactive: Before and After Data07:13 — AI and Your Job: What It's Really Coming For09:13 — Relationships Are the Moat (Not the Tech)12:23 — SEGMENT 2: Why Your CRM Is a Dumpster Fire13:27 — The #1 Mistake: Deleting Contacts15:15 — What a 'Full Contact Record' Actually Looks Like16:58 — The Database Audit / Report Card19:07 — How Revaluate's AI Actually Works (The D's)20:08 — Mid-Roll: Subi Sponsor Spotlight20:35 — SEGMENT 3: Implementation — Scoring, Triggers & Campaign Strategy22:11 — Using Revaluate Scores Inside Wise Agent24:04 — The One Conversation Script That Unlocks Everything28:15 — If a 16-Year-Old Can Make These Calls, So Can You30:08 — Biggest Mistake Agents Make with AI and Their Database32:08 — Signature Close: Single Best Tip for Getting Started with AI33:52 — Outro + Free Revaluate Audit CTAConnect with Chris Drayer:LinkedIn: https://www.linkedin.com/in/chrisdrayer/Website: http://revaluate.com/Free Database Audit: revaluate.com/auditAbout the Show:AI Agent Advantage is the tactical AI podcast for real estate professionals. Each episode features one expert, one tool, and one implementation strategy you can use before your next client call. Hosted by JMan, every Friday on all major platforms and YouTube.Subscribe so you never miss an episode. New episodes every Friday.https://www.jsquaredpodcast.com/

What if your business kept working after you shut your laptop?Marki Lemons Ryhal built a system she calls the AI Night Shift. Using ChatGPT Projects, automated Tasks, and Custom GPTs, her business runs four separate automations before 7 a.m. every morning. The result: a 261% increase in productivity, income up 283%, and her contact database grown from 13,000 to over 40,000.In this episode, JMan sits down with the 5x Hall of Famer and Fractional Chief AI Officer to break down exactly how she built it, what each piece does, and the one thing you can do today to start building your own.What you will learn in this episode:  - What ChatGPT Tasks actually are and how to schedule them  - How Projects and Custom GPTs work together as a complete system  - Why AEO and GEO are replacing SEO and what that means for your content  - How to go from a blank business plan to a fully automated workflow using AI  - The 8-contacts-per-day framework that powers a six-figure real estate businessConnect with Marki Lemons Ryhal:LinkedIn: https://www.linkedin.com/in/markilemons/Website: https://www.markilemons.com/Instagram: https://www.instagram.com/markilemonsPowered by our Founding Partners:  1: Wise Agent: wiseagent.com  2: Subi: oksubi.com  3: The CE Shop: theceshop.comhttps://www.jsquaredpodcast.com/