AI in Action

This episode breaks down how an AI SDR agent built in Salesforce Agentforce helps sales teams handle more leads, improve outreach quality, and remove bottlenecks at the top of the funnel.Eric Housh and Zack Terry walk through the technical design, including grounding strategies, brand voice control, observability, and prompt evaluation, along with key insights on AI performance and scalability.Prefer to watch? Find the full episode on our website: https://loom.ly/C3j2IuU

Sales teams lose critical deal context in the moments between meetings and CRM updates. In this episode, Eric Housh and Zack Terry break down how AI and voice tools help capture that information in real time and improve data accuracy.They explore the “windshield gap,” the impact of CRM friction on adoption, and how a simple Agentforce solution can streamline data entry, improve reporting, and support better forecasting.Prefer to watch? Find the full episode on our website: https://loom.ly/eJrCeH0

Support teams often struggle with scattered data across multiple systems. In this episode, Eric Housh and Zack Terry walk through how a global enterprise unified its data to power an AI agent that delivers faster, more informed answers.They break down the architecture behind Salesforce Data Cloud and Agentforce, along with the role of semantic search, unstructured data, and retrieval systems in improving support efficiency and onboarding.Prefer to watch? Find the full episode on our website: https://loom.ly/WofMnys

Many growing businesses hit a point where success creates new operational bottlenecks. In this episode, Eric Housh and Zack Terry break down the “scaling tax” and how AI can eliminate manual invoice processing inside Salesforce.They walk through a real-world use case, including how Agentforce automates email intake, data extraction, validation, and record creation, plus practical steps leaders can take to identify similar opportunities in their own workflows.Prefer to watch? Find the full episode on our website: https://loom.ly/x3x9-G0

Many organizations experiment with AI tools but struggle to turn them into real operational value. In this episode, Eric Housh and Zack Terry walk through a real case study showing how siloed AI systems can create inefficiencies instead of reducing work.They explore how Agentforce and Data Cloud connected AI directly to Salesforce CRM data, knowledge articles, and customer records. The discussion highlights how contextual AI reduces support ticket volume, improves response speed, and allows customers to self-serve answers through an Experience Cloud portal.Prefer to watch? Find the full episode on our website.

The Salesforce Spring '26 release focuses on AI governance, observability, and operational maturity rather than flashy features. In this episode, Eric Housh and Zack Terry break down the five most important AI-centered updates and what they mean for leaders scaling Agentforce and automation.They cover AI-generated Flow builds, Digital Wallet transparency, Scale Center observability, generative engine optimization inside Experience Cloud, and the critical retirements that could impact your org.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/aiinaction

HubSpot Data Hub is designed to unify and clean customer data so teams can trust their CRM and build AI on a foundation that holds. In this episode, Eric Housh and Zack Terry are joined by FSM Chief Delivery Officer Brandon Landes to break down what Data Hub is, how it works, and why it improves adoption, automation, and AI outcomes.They also cover this week’s AI headlines, including OpenAI’s “code red,” reported misuse of Claude Code, the FDA expanding generative AI access, Anthropic IPO rumors, and Marc Benioff’s comments about a possible Salesforce rename.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/data-hub-is-the-backbone-of-ai-ep-017/

Salesforce Data 360 has become the data intelligence layer powering the entire Agentforce ecosystem. In this episode, Eric Housh and Zack Terry break down what Data 360 really is, how it evolved, and why it matters for any business preparing for AI. They walk through context engineering, semantic search and vector databases, relationship mapping, calculated insights, identity resolution, and what it takes to build a complete, real time view of every customer.They also cover this week’s top AI headlines, including OpenAI’s multicloud deal with AWS, Microsoft’s restructuring, Amazon’s agentic shopping dispute with Perplexity, Apple’s reported Gemini partnership for Siri, and Google’s discovery of Prompt Flux malware rewriting its own code.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/data-360-is-the-nervous-system-of-your-ai-ep-016

Dreamforce 2025 redefined what it means to work with AI.Eric Housh and Zack Terry break down the event’s biggest announcements — from the debut of Agentforce 360 to OpenAI integrations, voice capabilities, and Salesforce’s evolving data strategy.They also cover this week’s top AI headlines: Adobe’s new AI Foundry, FTC transparency moves, and Andrej Karpathy’s surprising take on the future of agentic AI.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/the-agentic-enterprise-is-here-ep-015

Salesforce Winter ’26 is here—and it’s packed with AI.In this episode, Eric Housh and Zack Terry break down what’s new, what’s ready to use today, and what’s worth planning for next quarter. From Agentforce updates to AI in Flow, Marketing Cloud, and Data Cloud, they unpack the tools that matter most for admins, sales leaders, and developers.Plus, they cover the biggest AI headlines of the week: OpenAI’s move into agent platforms with AgentKit, Google’s Gemini Enterprise launch, Deloitte’s massive Claude rollout, and the EU’s €1B “Apply AI” strategy.Prefer to watch? Find the full episode at https://www.fastslowmotion.com/salesforce-winter-26-in-action-ep-014/.

OpenAI launches GPT Pulse, a proactive AI assistant that delivers personalized updates based on your conversations and connected accounts — plus, the $500 billion Stargate project is redefining AI infrastructure.In this episode, Eric Housh and Zack Terry sit down with Will Blackburn and Peter Inge, co-founders of DevClarity, to talk about how AI is transforming software development, what’s next for AI-powered coding tools, and the rise of Birmingham AI, one of the most active AI communities in the Southeast.Prefer to watch? Find the full episode at https://www.fastslowmotion.com/ai-developers-in-action-ep-013/.AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI is built into HubSpot like never before. In this episode of AI in Action, Eric Housh and Zack Terry share how to use HubSpot’s Breeze assistant and customer agent today—and what’s next with prospecting, closing, personalization, and data agents. These tools are designed to fit seamlessly into your processes, helping you save time and drive results.They also unpack the latest AI headlines, from ChatGPT’s new safety mode to Microsoft auto-installing Copilot, China banning Nvidia chips, Google’s agent payment protocol, and Gemini 2.5’s gold medal win. If you’re on HubSpot—or considering it—this episode shows how to get started with AI in a practical way.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/hubspot-ai-agents-in-action-ep-012/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

In Episode 011 of AI in Action, Eric Housh and Zack Terry unpack HubSpot’s biggest AI moves from INBOUND 2025—Breeze AI agent expansion, the launch of Data Hub, and LOOP for agent optimization. They explain why the marketing funnel is officially dead and how HubSpot is making AI adoption easier for everyday users.You’ll also get the latest AI headlines, from ASML’s €1.3B Mistral investment to Microsoft’s Claude integration and Apple’s copyright lawsuit over AI training. If you’re ready to make AI part of your core strategy, this episode shows you where to start.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/breaking-down-hubspots-biggest-ai-announcements-ep-011/AI in Action is brought to you by Fast Slow Motion. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI readiness isn’t theoretical anymore—it’s urgent. In this episode of AI in Action, Part 4 of our AI Readiness series, Eric Housh, Zack Terry, and FSM CTO Chad Seales focus on the final two pillars: technology and data. They break down what it means to be technically ready for AI, from governance and buy-vs-build strategies to Fast Slow Motion’s trusted-user frameworks and skunkworks approach.You’ll also learn how to tackle messy data without boiling the ocean, why modern LLMs don’t require perfect datasets, and how even failed internal builds can accelerate success. If you’re ready to stop waiting and start implementing, this episode gives you the roadmap to put AI to work.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/how-to-get-your-tech-and-data-ai%E2%80%91ready-ep-010/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI adoption isn’t just about tools—it’s about people. In this episode of AI in Action, Part 3 of our AI Readiness series, Eric Housh, Zack Terry, and FSM COO Matt Dyar share how leaders can find the right talent and build a culture that thrives in an AI-first world. Drawing on Patrick Lencioni’s The Ideal Team Player framework and the importance of curiosity, they show what it takes to hire intentionally and empower teams for long-term success.You’ll also hear the week’s top AI stories, including Anthropic’s new “abuse detection” in Claude, Elon Musk’s Grok 5 claims, Salesforce’s latest acquisitions, and an MIT report showing that 95% of AI projects are failing. If you want to align people and culture with AI adoption, this episode gives you the playbook.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/finding-the-right-people-in-the-age-of-ai-ep-009/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI adoption isn’t just about tools—it’s about process. In this episode of AI in Action, Part 2 of our AI Readiness series, Eric Housh, Zack Terry, and FSM Chief Delivery Officer Jeff White explain the AI Project Lifecycle and Jeff’s STEP Model (Support, Think, Engage, Perform), showing how to move from experiments to scalable AI.They also cover the week’s top AI news, including Google’s 99.5% data reduction breakthrough, Oracle’s rebrand to Oracle AI World, and Perplexity’s $34.5B bid for Chrome. If you want to implement AI in your business the right way, this episode gives you the framework.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/how-to-implement-ai-in-your-business-with-the-step-model-ep-008/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI is moving faster than ever—and businesses that don’t adapt will be left behind. In this episode of AI in Action, Eric Housh, Zack Terry, and FSM CEO John Burdett kick off our AI Readiness series, starting with strategy.They unpack what’s new in AI, from GPT-5 and OpenAI’s $8.3 billion valuation push to the U.S. Government’s AI Action Plan. Then they dive into what it takes to build a winning AI strategy: defining success, creating urgency, adopting an AI-first mindset, and positioning your company to play offense during this transformation.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/the-ai-readiness-strategy-you-need-now-ep-007/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI is breaking the internet—and reshaping your business whether you’re ready or not. In this episode of AI in Action, Fast Slow Motion’s Chief Growth Officer Eric Housh and Director of AI Zack Terry unpack what’s new in AI, from Google indexing ChatGPT conversations to the anticipated release of GPT-5.They also explore how Salesforce, Meta, and ServiceNow are investing in AI tools that will redefine customer service, prospecting, and performance monitoring—and why businesses must act now to build a smart AI strategy.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/chatgpt-is-now-indexed-ai-is-breaking-the-internet-and-salesforce-is-all-in-ep-006/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

Salesforce and HubSpot are rolling out major AI updates—and businesses are already seeing results. In this episode of AI in Action, we cover Salesforce voice agents (expected by Dreamforce), Agentforce inside Slack, and real client wins like auto-closing duplicate cases with 90–95% accuracy.You’ll also hear why keeping a human in the loop is critical, and where most of the real work in AI projects happens: testing and refining prompts. The episode also spotlights HubSpot’s newest AI tools, including deep CRM research with ChatGPT, the launch of Breeze, and how Model Context Protocol (MCP) makes agent connections easier.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/voice-agents-slack-integration-and-real-world-ai-use-cases-ep-005/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI is evolving quickly, and Salesforce Agentforce is rolling out powerful updates to keep pace. In this episode of AI in Action, we break down the newest features, including dynamic rich cards, expanded SDR agent capabilities, and trust layer improvements designed to keep AI safe and reliable.You’ll also learn Salesforce’s five attributes of an agent and get introduced to the “When…I want…so that…” framework for building smarter agents. Plus, we explore how the flex credit pricing model impacts cost and adoption.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/flex-credits-cards-and-the-trust-layer-agentforce-explained-ep-004/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

Agentforce pricing is changing, and understanding the new model is critical for any business using Salesforce AI. In this episode of AI in Action, we break down the shift from the old license-plus-conversation model to Salesforce’s new action-based “flex credit” approach.You’ll learn how the new pricing works, how to estimate ROI for your organization, and which model makes the most sense for your use case. The conversation also highlights where AI delivers the most value—chatbots, process automation, and real business workflows. Plus, we cover what Salesforce Foundations includes and how to start using it.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/major-changes-to-agentforce-pricing-explained-ep-003/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

Building Salesforce AI bots takes more than spinning up a chatbot. In this episode of AI in Action, we cover the essentials of designing, testing, and refining Agentforce agents that actually work.You’ll learn what makes a strong AI prompt, why context matters in prompt engineering, and how Agentforce interprets instructions. We’ll also show how Agentforce actions connect to Apex, Flows, and other automations.Real client examples, like AI-powered insurance policy lookups, highlight how Salesforce AI bots deliver value in practice. Plus, you’ll hear how to test and improve agents with Salesforce’s latest tools and where to access training through the Agentblazer community.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/real-use-cases-setup-tips-and-whats-next-for-salesforce-ai-ep-002/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

AI is transforming how businesses operate, and Salesforce’s Agentforce is leading the way. In this episode of AI in Action, Fast Slow Motion’s Eric Housh and Zack Terry explain what Agentforce is, how it differs from ChatGPT, and how you can start applying it to your business.You’ll hear real examples of companies reducing support load, improving customer experience, and driving success with clean data and defined processes. Plus, we’ll look at what’s next from Salesforce, including AI Workbench, Interaction Explorer, and new training paths.Prefer to watch? Find the full episode on our website: https://www.fastslowmotion.com/real-use-cases-setup-tips-and-whats-next-for-salesforce-ai-ep-001/AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.

Welcome to AI in Action. This short introduction will give you a quick look at what the show is all about and what you can expect from upcoming episodes.In every episode you’ll get sharp insights, breaking news, and real-world strategies to help you prepare for AI and put it to work in your business.AI in Action is brought to you by Fast Slow Motion. Our team helps growing businesses put AI to work with practical, scalable solutions. To learn more about how we can help you implement AI in your business, visit fastslowmotion.com/ai.