PODCAST · business
Alexa Archives -
by Hank Hoffmeier
Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
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HMBT #190: Happy Belated Labor Day
This episode is to help you celebrate you. Makes sure to stop and think about what you have accomplished and plan for a successful future.
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HMBT: Special Note for My Amazon Alexa Subscribers
Today, I am asking my Amazon Alexa subscribers if they like long form or short form content better. Hank’s Marketing and Business Tips started out on the Alexa only and were only about 1-2 minutes in length. I also posted about five times per week. I am not creating content that is about 5-15 minutes in length, includes guest hosts an is also on iTunes, Google Play and Youtube. If you are an Alexa listener, please tell me your preferences. You can reach me at: [email protected], Twitter, Facebook and LinkedIn.
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Hank’s Marketing and Business Tip #89: Envy
I recently wrote an article about network envy. This is when people become jealous about other people’s success. I also spoke about imposter syndrome. This is when someone does not feel as though they will be perceived as being knowledgeable. They think that they will be seen as a fraud. I go over some things that you can do to help with both afflictions: Develop skills Use a mentor/ or mentor someone Read and learn more Be positive Have and offer respect   A video version can be viewed here.
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Hank’s Marketing and Business Tip #51: Influencer Marketing Agency
Transcription: This is Hank Hoffmeier with the marketing and business tip. In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as clothing, perfume, or something else, in return for compensation. You might ask , how do I get started with using influencers. You can reach out to people that you find say on Instagram where influencers possible popular and what you can do is ask them to help your brand. Maybe you can offer them something, or maybe you could do a trade or barter in reference to whatever you want them to advertise. There are also influencer marketing agencies. So, if you do not want to do the legwork or feel like it is a little bit difficult, you could find one of these influencer agencies to do the work for you. You tell them what your goals are and your budget and what they will do is align you with someone that will be able to effectively promote your brand, product, or service, thus growing your brand. Look into these influencer marketing agencies and see it is if it is something that you would be able to help grow your business and promote your brand further. That is all for today. If you would like to hear previous tips, you can go to HankHoffmeier.com/Alexa and you can also subscribe in iTunes. We hope you are enjoying these tips. they are created daily, except for the weekends. See you next time we record the next episode.
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ABOUT THIS SHOW
Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
HOSTED BY
Hank Hoffmeier
CATEGORIES
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