All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

What do you do when your biggest donor wants to fund something that isn’t in your campaign plan? Or when a wealthy prospect makes you uneasy but you can’t quite explain why? These are the kinds of ethical gray areas that surface in nearly every capital campaign—and most organizations aren’t prepared for them.In this episode of All About Capital Campaigns, Andrea Kihlstedt and Amy Eisenstein tackled the uncomfortable but essential topic of fundraising ethics. Prompted by the ongoing Epstein revelations—where major institutional leaders maintained relationships with a known bad actor long after red flags surfaced—the conversation expanded into the everyday ethical dilemmas that development directors and nonprofit leaders face during campaigns.The Epstein case is extreme, but the underlying dynamic is common: a donor with deep pockets and wide influence offers access, introductions, and large gifts. When something feels off, the temptation is to look the other way because the money is too important. Andrea and Amy’s message was clear—if you have a feeling in the pit of your stomach, pay attention to it. And more importantly, don’t carry it alone. Surface your concerns to board members, your executive director, or an ethics committee. These decisions should never rest on one person’s shoulders.But ethics in campaigns aren’t always about bad actors. More often, they show up as values conflicts. Andrea and Amy walked through a real scenario from a current client: a private school running a capital campaign received a million-dollar offer from a parent—but only if the money funded a new gymnasium, which wasn’t part of the strategic plan. The gift sounds generous, but accepting it could siphon other donors away from the campaign’s actual priorities, leaving science labs, scholarships, and teacher training underfunded. For organizations preparing for these kinds of board-level decisions, Capital Campaign Pro’s guide for board members offers a practical framework.Their recommended approach: don’t say no outright, and don’t say yes in isolation. Take it to the campaign committee. Consult lead donors. Explore a “yes, and” response—perhaps the gym becomes the next project after this campaign, and the donor leads that effort. The key is making it an organizational decision, not a one-person call.Andrea also shared a cautionary story about a community youth orchestra whose founding values of inclusivity were overridden by a small group of wealthy parents who wanted the orchestra to pursue elite performance. They gained board seats, shifted the mission, and eventually forced out the founders. The community ended up with two competing organizations, neither of which survived. It was a stark illustration of what happens when money is allowed to override mission.The practical takeaway: don’t wait for an ethical dilemma to arrive before figuring out how to handle it. Build the framework now. Discuss scenarios with your board before the campaign launches. Establish who gets consulted when a donor’s request falls outside the plan. Create a small committee or protocol for when something feels wrong. You don’t need all the answers in advance—you just need a process for finding them together.Planning a capital campaign? Download Capital Campaign Pro’s free Campaign Planning Checklist to make sure your team is prepared for every stage—including the conversations nobody wants to have: https://capitalcampaignpro.com/checklist/

When most nonprofit leaders hear "capital campaign," they picture a new building. A groundbreaking ceremony. Architectural renderings. But what if the most transformative investment your organization could make isn’t a building at all — it’s the people who do the work?In this episode of All About Capital Campaigns, Andrea Kihlstedt spoke with Esther Landau, Senior Director of Advancement Services at the Arc San Francisco, about a $3.3 million capital campaign that had nothing to do with bricks and mortar. Instead, the campaign funded staff pay increases to reduce crippling turnover and shrank a waitlist that was keeping adults with developmental disabilities from accessing services they needed.The Arc San Francisco, now celebrating its 75th anniversary, serves roughly 800 adults across three Bay Area counties. When their strategic planning process surfaced the root problem — staff wages were not sustainable, which meant they couldn’t hire enough people, which meant the waitlist grew — the campaign became the solution. Of the $3.3 million goal, $2.5 million went directly to increasing staff compensation, and $800,000 funded program growth including a new internship program with San Francisco Rec and Park.With one month left in the campaign and only $150,000 to go, Esther reflected on the surprises along the way. One donor she’d prepared to ask for $7,500 immediately responded with $25,000. Clients of the Arc — people the organization serves — asked to donate to the campaign themselves, raising important questions about ethical fundraising and the universal desire to contribute to something meaningful. For organizations considering whether they have the internal capacity to run a campaign, Capital Campaign Pro’s campaign resources offer a practical starting point.Not every moment was easy. Esther described stretches that felt like dragging a bag of rocks — donors who answered every email except the one about making a gift, months of cheerful persistence before a single meeting materialized. Her advice: the campaign moves at the speed of your donors, not the timeline your board wants. And if you haven’t gotten a no, the answer isn’t yet no.Some of the most creative work happened in cultivation. For the public phase launch, Esther’s team built an immersive experience where attendees assumed the identity of someone trying to access disability services and navigated real-world barriers — bureaucracy, transportation, waitlists — with outcomes determined by a roll of the dice. Some didn’t make it through. The ten-minute exercise gave donors a visceral understanding of the problem the campaign was solving.Esther also championed low-tech, high-touch donor outreach. When emails went unanswered, she recorded short personal video messages — casual, unpolished, like popping into someone’s office to say hello. Donors watched them. And they responded. As she put it: people feel it when you’ve made the personal effort to do something just for them.The takeaway from the Arc’s campaign is simple but powerful: capital campaigns don’t have to be about buildings. They can be about building capacity, building wages, and building the ability to serve more people. And sometimes that’s the most important building you can do.Considering a capital campaign for your organization? Download Capital Campaign Pro’s free campaign resources to explore your options and plan your path forward: https://capitalcampaignpro.com/campaign-resources

Most nonprofit leaders think of a capital campaign as a one-time event — a massive push that happens once, maybe twice in the life of an organization. But that mindset can actually hold organizations back. The most effective nonprofits treat campaigns as a recurring cycle, and understanding the right cadence can make the difference between an organization that grows strategically and one that stalls.On a recent Capital Campaign Pro podcast episode, Andrea Kihlstedt and Amy Eisenstein explored the timing and rhythm of capital campaigns—how often to run them, when to start planning, and what to do in between. Their core message: campaigns are healthy for organizations, and you should be running one at least every ten years.Why ten years? The math is simpler than you might think. You need roughly three years to plan what your organization will do next — strategic planning, building design, community input. Then you need three to four years to plan and execute the campaign itself. After that, donors need time to fulfill their pledges, which typically stretch over three years. Add a year to build, open, and steward, and you’re at about a decade.That doesn’t mean ten is a magic number. Some organizations move on a 12- or 15-year cycle. Others run mini campaigns in between major ones — a focused $1-2 million effort to fund a specific need like transportation, technology, or a program expansion. These smaller lifts keep donors engaged and organizational momentum alive without requiring the scale of a comprehensive campaign. For a step-by-step overview of how to prepare, see Capital Campaign Pro’s campaign planning checklist.One of the biggest mistakes nonprofits make is losing donor relationships between campaigns. Staff turns over, stewardship lapses, and the connections that powered the last campaign fade. Andrea shared a real story from just last week: a former client called to explore a second campaign after one of their major donors reached out proactively, offering to fund the next phase. That only happened because the organization had kept the donor closely involved—inviting her to events, sharing results, and maintaining a genuine relationship.Timing matters in another way too. A campaign is not a rescue plan. If your annual fundraising is struggling or your organization is operating at a deficit, a campaign will not fix that. Campaigns are designed to accelerate growth, not dig you out of a hole. The organizations best positioned for a campaign are ones with stable operations, engaged donors, and a clear vision for what comes next.The bottom line: don’t think of your campaign as a one-time event. Think of it as part of a cycle—plan, campaign, steward, repeat. If it’s been more than ten years since your last campaign, it may be time to start planning your next one.Wondering whether your organization is ready for a campaign? Take Capital Campaign Pro’s free Campaign Readiness Assessment to evaluate your position and identify your next steps: https://capitalcampaignpro.com/assess

In this episode of All About Capital Campaigns, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss why it matters that your board chair, executive director, and development director are the real power team for your campaign and they share some thoughts about how to get them working together well.

Capital campaigns are not well suited for raising money for endowment. The most successful endowment fundraising is done through concentrated work on planned giving. That being said, most campaigns include a component of endowment. Amy and Andrea will unpack this complicated idea in this episode.

In this insightful episode of the All About Capital Campaigns podcast, hosts Amy Eisenstein and Andrea Kihlstedt delve into the pivotal role of feasibility studies in capital campaigns. They present three compelling reasons why conducting a feasibility study is not just beneficial but essential for campaign success.​Amy and Andrea also introduce Capital Campaign Pro's innovative Guided Feasibility Study model, which empowers nonprofit leaders to conduct donor interviews themselves, with expert guidance, enhancing authenticity and internal capacity.Whether you're contemplating a capital campaign or seeking to optimize your fundraising strategy, this episode offers practical advice and proven methodologies to set your campaign on the path to success.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt explore how to evaluate your board's readiness for a capital campaign. They discuss key indicators such as consistent board meeting attendance and annual financial contributions from all board members, emphasizing that these factors reflect the board's commitment and engagement. The episode also introduces a free Board Readiness Assessment tool designed to help nonprofit leaders identify areas that may need strengthening before launching a campaign. Tune in as Amy and Andrea provide practical insights and actionable advice to ensure your board is prepared to support a successful capital campaign. Whether you're in the early planning stages or ready to launch, this episode offers valuable guidance to align your board's efforts with your fundraising goals.

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt break down the essential quiet phase—the period that can make or break your campaign. They clarify that while it's called "quiet," this phase is actually an active and strategic time for securing major gifts before making a public announcement.Amy and Andrea share three critical tips to ensure a successful quiet phase:1️⃣ Identify the right donors – Focus on your biggest potential givers and those closest to your organization, such as board members.2️⃣ Be patient and strategic – Work through solicitations methodically, starting with top donors before moving down the list.3️⃣ Stay organized – Track conversations, proposals, and donor progress to keep everything moving smoothly.This episode offers expert insights into donor engagement, solicitation timing, and how to create momentum for a winning capital campaign. Tune in and set your campaign up for success! 🎙️

How do you determine the right price for naming opportunities in your capital campaign? Join Amy Eisenstein and Andrea Kihlstedt as they unravel the art and science behind donor recognition and stewardship. From avoiding common pitfalls in pricing naming opportunities to designing a donor recognition plan aligned with your gift range chart, this episode offers practical insights to elevate your campaign strategies. Discover innovative stewardship ideas, how to navigate DEI considerations in donor recognition, and why thoughtful planning from the outset can make or break your campaign’s success. Whether you're planning your first campaign or refining your approach, this episode is packed with actionable advice to inspire your next steps. ------------ This is an encore presentation originally aired on November 15, 2022.

In this episode, Amy Eisenstein and Andrea Kihlstedt dive into one of the most critical aspects of fundraising success: identifying your top 50 donor prospects. They discuss why these prospects are pivotal to your campaign's success, how to effectively identify and prioritize them, and strategies for leveraging your inner circle to uncover hidden potential. -------- This is an encore presentation originally aired on July 25, 2022.

Do you wonder how to approach the wealthiest individuals in your community about your capital campaign? In this episode, Amy and Andrea give you a new perspective - and some useful tools - to address this crucial step in your capital campaign. Discover how to identify potential donors, build genuine relationships around shared values, and create opportunities for collaboration that benefit both your mission and your community. Whether you're leading a capital campaign or simply looking to expand your network, this conversation offers actionable tips and inspiration to take the first step confidently. This is an encore presentation originally aired on April 11, 2023.

Are you worried that a capital campaign might cannibalize your annual fund? If so, you’re not alone! And in this podcast, campaign experts Amy Eisenstein and Andrea Kihlstedt will tell you what to do to make sure that doesn’t happen.

Amy and Andrea are joined by campaign expert, Xan Blake, in a lively conversation about boards and capital campaigns. Xan suggests that for the early planning phases of a campaign, board members should be in learning mode. Once the campaign plan takes shape, your board will move into a more active role that falls into three buckets: organizing, advocating and participating.

In this episode, Amy Eisenstein and Andrea Kihlstedt provide more insight into engaging the wealthiest people in town for your campaign. Listen to learn how to identify, research, and cultivate them for your capital campaign.

Campaign experts Amy Eisenstein and Andrea Kihlstedt discuss how to get ready to solicit a lead gift donor. They share with you three important and often overlooked things to do that will increase your chances of success.