Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors

What happens when you’ve done everything right, built a career, earned respect, collected the proof, and still feel restless?In this episode of the Author’s Edge, Allison Lane talks with JJ Flizanes about the quiet moment so many high-achieving women face when success no longer feels like enough. From corporate leadership and overachieving to anxiety, visibility fears, and the pressure to keep proving yourself, this conversation gets honest about what it really means to outgrow the life you worked hard to build.This conversation offers Allison and JJ’s upcoming masterclass for brilliant women who know they’re meant for more but feel stuck at the edge of their next chapter. register for your free ticket, use code ALLISONFREE . See you on April 10th!They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are.If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move.In this episode, you’ll learn:How to recognize when you’ve outgrown your role, career, or identityWhy anxiety, overachieving, and endless credentials can signal misalignmentWhat keeps brilliant women invisible even after major successWhy visibility gets harder when you’re afraid of being judgedHow to stop waiting for permission and start choosing what’s nextWhy clarity matters more than piling on more effortThis conversation also offers Allison and JJ’s upcoming masterclass for brilliant women who know they’re meant for more but feel stuck at the edge of their next chapter.Resources:Join the masterclass on April 10th: Why Brilliant Women Stay Invisible: jjflizanes.com/brilliantwomen use VIP CODE for FREE ticket: ALLISONFREEConnect with JJ Flizanes: https://jjflizanes.com/ Chat withRate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Your message isn’t too nuanced, it’s just not landing.This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested.Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials.You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result. That’s why people disengage. In this quickie episode, Allison walks you through a simple one-sentence framework that helps people understand what you do in one breath. Time Stamps: 00:00 Why smart people sound vague 01:10 The hallway problem 03:05 People hire clarity, not credentials 04:30 The I help framework 06:10 How to test and tighten your one-liner 07:20 Free guide mention 🔗Use this guide to help people understand what you do in one breath. Quick Action: Write one sentence using this structure:I help [audience] [get result] so they can [bigger outcome]. Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book.In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We explain the three publishing paths - traditional vs self vs hybrid publishing, how “hybrid” varies widely, and what boutique hybrid publishing means. Plus, how to choose the path that matches your goals, your timeline, and your definition of success.Page Two positions itself as a top-tier boutique hybrid with experienced publishing teams, award-winning design and editing, and strong retail distribution (including airport stores, Barnes & Noble, and independents).In this episode, Allison and Trena cover:[00:02:32] How traditional publishing really works, including agents and proposals[00:03:16] What self publishing demands from you as the project manager[00:03:50] What hybrid publishing can provide, and what varies wildly by company[00:09:37] Why marketing is not a launch checklist, it starts with the idea[00:08:28] How to define success metrics before you choose a path[00:14:21] Why shorter, tighter nonfiction is winning right now[00:35:27] What stops working fast, including nonstop book posting on social[00:37:47] Why email lists beat algorithms for real book sales[00:19:52] How to think about B2B vs B2C book strategy for speaking and consulting[00:22:04] Why waiting until retirement can make your book harder to sellResources mentioned:Go and read this: Write a Must-Read: Craft a Book That Changes Lives—Including Your Own by AJ Harper: https://bookshop.org/a/55773/9781774585788 IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/general/custom.asp?page=hybridpublisher Page Two Publishing: https://pagetwo.com/ Connect with Allison Lane on LinkedIn: Allison Lane Lit: https://www.linkedin.com/in/allisonlanelit/   Connect with Trena White: Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy.Time stamps: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live: banner, bio, website 01:05 Credibility doesn’t expire 01:30 Proof builds trust and authority 01:55 Don’t dismiss old wins 02:15 Do this today: pick one proof point 02:40 Grab logo + contextual photo 03:05 Place it and leave it 03:30 Why social posts disappear 03:55 CTA: 7 Shifts guide 04:15 Why you’re not getting opportunities 04:40 DM me on LinkedIn + wrap Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there.Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.What they cover:[03:38] Why corporate habits can sabotage personal branding after you go solo[05:21] How to avoid decision fatigue and keep momentum[07:00] What’s changing with SEO, AEO, and AI-driven discovery[13:40] A simple way to do keyword research using Google suggestions[15:03] Why long-tail keywords help you compete without fighting the “big guys”[20:34] How to structure pages so search engines understand your content[21:36] Headlines as hierarchy, not font sizes[19:04] Internal linking so your site doesn’t create dead-end pages[29:00] The customer journey: what you actually want visitors to do next[33:00] A 15-minute micro-step you can take today to improve your site fastResources Links:Guest: Sandra Scaiano: https://sandrasky.com/ Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ Connect with Allison Lane: https://www.lanelit.com/on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you.In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation.You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know.What you’ll hear in this episode: Why visibility gets mislabeled as look-at-me marketing The real cost of staying quiet: people default to whoever is loudest The simplest, lowest-pressure visibility move you can make today A one-post framework that feels like service, not sellingTry this today Write one post based on one thing you already say in private: Here’s a question I get all the time. Here’s my answer.Free resourceTake these 7 Shifts to Build Real Authority: get the free guide at https://LaneLit.com/authorityRate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day.This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day.LinkedIn and personal branding strategist Mandy McEwen shares a real-world example of one comment generating 90,000 impressions.Listeners will learn when to use commenting instead of posting to build authority faster with less effort.If you want to grow on LinkedIn but posting feels like a second job, start with comments.In this episode of The Author's Edge, host Allison Lane and Mandy McEwen break down a repeatable 3-sentence framework for comments that get seen, spark conversations, and drive profile clicks.You’ll also learn who to comment on, what to say so you do not sound salesy, and how to turn your best comments into future posts so you never start from a blank page.Links and ResourcesConnect with Allison: https://www.linkedin.com/in/allisonlanelitConnect with Mandy: https://www.linkedin.com/in/mandymcewen/ Learn about Mandy McEwen’s Next Wave membership: The Next Wave: https://www.golumi.io/the-next-wave/ Timestamps 00:00 Why LinkedIn feels intimidating when colleagues are watching 02:05 Why people stay small on LinkedIn 05:10 Why job-title headlines reduce profile clicks 08:15 LinkedIn headline tips that create curiosity 12:10 The 3-sentence method for LinkedIn comments 16:30 Who to comment on: prospects and thought leaders 20:40 One comment, 90,000 impressions: what made it work 24:15 Comment vs repost-with-comment vs original post 28:05 Turn comments into posts with a simple swipe file 31:10 How to DM like a normal human 35:05 How to use AI without losing your voice 39:10 The 15-minute action step for today Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back.You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook.This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language.In this episode, Allison covers:Why authority doesn’t come from perfect English, it comes from clarityHow to use speaking instead of typing to capture your ideasA simple speak–shape–smooth workflow that keeps your voice intactAction step:Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page.Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authorityTimestamps00:00–00:40 — The fear behind writing in a second language00:40–01:30 — Separating real concerns from fear01:30–02:10 — Why authority isn’t an accent02:10–02:55 — The speak–shape–smooth method02:55–03:40 — Turning recordings into sections03:40–04:20 — Editing for clarity instead of perfection04:20–05:10 — How to test if your writing works05:10–05:45 — Your next step and how to start todayIf you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them. Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

You don't have to start at the bottom when you pivot to your dream career.In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares practical strategies for finding time to build your business - even in 15-minute pockets of time - and emphasizes the importance of a 90-day roadmap.If you are considering a career pivot, a corporate exit, or an encore career, this conversation breaks down how to gain visibility and authority in a new space without losing the credibility you have already earned.KEY TOPICS DISCUSSEDHow to map out your career pivot using a 90-day roadmap.Why you should "learn before you leap" to avoid burnout and financial risk.How to confidently answer the question, "So, what have you been up to?"CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclassGet Allison's free guide 7 Shifts to Build Your Authority: https://lanelit.com/authority Mentioned in This Episode:Shannon Russell's Website: https://secondactsuccess.co  Podcast: Second Act SuccessShannon’s free live masterclass: How to Turn Your Ideas Into Income → Sign up at secondactsuccess.coConnect with Allison: lanelit.com Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.​In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book.​In this episode, you’ll learn:Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.​How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.​A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.​Connect with Allison🌐 lanelit.com💼 LinkedIn: Allison Lane📺 Watch on YouTube for bonus video episodes💌 If this episode helped you, share it with a friend and leave a 5-star review to help others find the show!Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout.This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive leap. If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today.What you’ll learn:Why tiny steps beat big leaps when you want lasting changeHow to reduce decision fatigue when you already have a demanding careerHow to find your next “visibility move” by looking 5 years backTimestamps:01:00 Why big leaps make experts freeze06:00 The Clarity Triad framework13:00 Choose how you respond instead of reacting15:00 Choose what you release and build real boundaries18:00 What to let go of (yes, including perfection)22:00 Legacy, focus, and the real source of overwhelm23:00 Building a portfolio life beyond one job title28:00 How to find your first step fastResources:Allison's free guide "7 Steps to Claim Your Authority": https://lanelit.com/authorityDr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/ The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/ Book: PetGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Do you actually need a ghostwriter, or do you need a better system?In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questions she hears from smart, accomplished people who want to write a book: Do I need a ghostwriter? The honest answer is “maybe”, but most of the time, the real issue isn’t talent or discipline. It’s extraction.Allison breaks down why the blinking cursor is the real obstacle, how clarity matters more than hiring help, and what to do before you invest in a ghostwriter, editor, or coach. She also shares a simple three-part writing system that helps you get what’s already in your head onto the page without forcing it.You will get: Why “I need a ghostwriter” is usually an extraction problem, not a talent problemWhen hiring a ghostwriter makes sense, and when it doesn’tHow to use a simple system to turn voice notes into usable written contentTimestamps00:00–01:00 — The real question behind “Do I need a ghostwriter?”01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator03:15–04:10 — The clarity test before hiring help04:10–05:10 — Why obstacles aren’t a plan05:10–06:10 — The 3-part system: capture, organize, refine06:10–07:15 — How dictation works and why it fails07:15–08:10 — When hiring a ghostwriter actually makes sense08:10–09:00 — One five-minute step to get your ideas out into the worldIf you want the full breakdown, including how to make dictation work without sounding stiff, listen to the episode.If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.” Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field.Learn how to reverse engineer your author marketing, translate your expertise into simple messages, and stop relying on credentials to do the heavy lifting.Press play to build your visibility and start showing up like the go-to expert.Resources mentioned:AJ Kumar’s website: www.ajkumar.com Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche: https://bookshop.org/a/55773/9781637748442  Get Descript for an easy way to start creating content: https://get.descript.com/mew7wqdktfsmGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/Key Topics:The Imposter Syndrome trap and how experts can overcome it.Understanding and leveraging the "virus of limited thinking" to boost confidence.Why being the best doesn’t mean you will be seen: the importance of visibility and promotion.AJ Kumar’s tips on creating engaging, digestible content for social media platforms.The role of storytelling in enhancing your personal brand.Practical advice on usinGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

If your expertise feels multifaceted and hard to explain, you’re not scattered.You’re likely under-positioned.In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform.What you’ll learn:Why multiple lanes are often your advantageThe real reason people check out when you explain your backgroundHow to create a through line that connects your expertise into one promiseThe Theme, Audience, Promise framework (and how to use it fast)The one sentence structure that makes you instantly “placeable”How to validate your positioning using real audience languageA simple exercise to pick the lane with the biggest stakesTimestamps:00:00 You’re not scattered00:35 The real issue is positioning01:25 Theme, audience, promise02:21 Why listing lanes becomes word salad03:20 Build your one sentence03:40 Validate it where your audience gathers04:14 The three-problem exercise and the “big stakes” test04:36 Don’t hide the outlier05:00 DM Allison your one sentenceLearn how to package your expertise into one clear positioning statement so you sound focused, not scattered. Get a simple framework and a one-sentence template.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for stages faster than polish or fame. Clarity.Cam books speakers and works with event planners every day, so he breaks down what actually matters when someone is choosing a speaker. He also shares a practical way to build credibility, even if you think you do not have enough clout yet.Resources:Essential Author Bio Package (free) https://www.lanelit.com/packageCam Beaudoin on YouTube https://www.youtube.com/@thefrequentspeakerThe Frequent Speaker https://www.thefrequentspeaker.com/🎧 Tune in now to land more speaking gigs with a clearer message and a simple pitch system.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tune in to take this crucial first step and set yourself up for success!00:39 The Importance of Securing Your Domain01:35 Tips for Choosing the Right Domain03:04 Avoiding Common Domain Mistakes05:20 Final Thoughts and EncouragementGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

You launched the book. Now what?!In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue.If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource?This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance.You’ll learn how to treat your book and your message like an asset.What you’ll learn:How to keep your message alive after launch How your bite-sized content builds trust and authority Making your expertise easy to access and easy to buy Avoid the free Caesar-salad consult trap Create a sustainable content strategy that fits your lifeConnect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/Get the guide: 7 Shifts to Build Real Authority Connect with Karlyn: - website: https://ohsnapsocial.com/- on LinkedIn: https://www.linkedin.com/in/karlynankrom/Timestamps: 00:00 Welcome to The Author's Edge00:21 The Reality After Book Launch01:40 Keeping Your Message Alive03:09 Building Trust and Engagement04:00 Monetizing Your Expertise05:14 Leveraging Social Media07:02 Practical Content Strategies11:12 The Importance of Simplicity16:39 Steps to Turn Your Message into Revenue21:42 Final Thoughts and Contact InformationIf you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

If posting on LinkedIn feels risky, this short episode is for you.Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media" You’ll learn 3 practical ways to post without setting off alarm bells:Share an article, book, or talk from outside your industry and add your perspectiveComment on the original LinkedIn post to get seen by a wider audienceRe-share the source post with your own commentary to expand reachIf you want to show up as insightful and relevant without going rogue, hit play.Timestamps: 00:00 Welcome to the Author's Edge00:28 Breaking the Social Media Posting Dilemma01:00 Think Outside Your Industry02:37 Real-World Examples of Cross-Industry Insights04:03 Practical Tips for Sharing on Social Media06:04 Final Encouragement and Call to ActionGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book, build visibility, and expand your opportunities.If you want practical steps to position yourself as a trusted expert without overthinking, listen to this episode.In this episode, Allison and Angela discuss:[00:03] How experts freeze when they try to market themselves[00:10] Why owning your genius matters more than your resume[00:15] Using AI to clarify your brilliance instead of diluting it[00:18] The Playbook app and how it helps experts articulate their value[00:23] Why consistency builds trust faster than perfectionResources Mentioned:The Playbook App: unleashinginfluence.com Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/ Seven Shifts to Build Real Authority: https://www.lanelit.com/authorityIf you found today’s conversation useful, take a moment to rate and review The Author’s Edge. Your review helps more authors discover the tools and strategies they need to build real visibility and get published.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketing snippets pulled directly from your interview. If you don’t prepare, you lose opportunities before you even say a word.In this quick episode, you’ll learn simple, inexpensive upgrades that instantly improve how you look, sound, and show up as the expert you are. These small changes can transform your author marketing, book promotion strategy, and overall presence when you're trying to get published. Hit play and get podcast-ready in minutes.Resources: Logitech Wired Headphones with Mic: https://a.co/d/duUpxCpAudioTechnica Cardioid Dynamic Microphone: https://a.co/d/7Qn43WTGet Allison's free guide: "Speaker Appearance Training, Tips, and Tech" at https://www.lanelit.com/appearance-guideConnect with Allison: https://www.lanelit.com/allisonIn this episode, Allison discusses:[00:30] The surprising reason most authors look unprepared on podcast video[01:20] Why your laptop mic ruins your authority before you even start talking[02:10] The affordable microphone and headphones that immediately upgrade your sound[03:00] The echo mistake that can make your entire podcast interview unusable[04:00] The lighting fix that keeps you from disappearing into the shadows[05:10] Why showing your living room actually hurts your author visibility[06:00] A quick recap of the three tech essentials every author must use[06:40] A funny detour about cooking, Dutch ovens, and Boston teens with big appetitesIf you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps the show reach more authors who want to write their book, launch with confidence, and grow their visibility. Share this episode with a friend who’s prepping for their next interview.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement and book sales.Allison and Deb break down strategies for authors to leverage their networks, set clear goals, and have fun during the launch process. They share marketing wisdom, practical examples, and the importance of hosting mediagenic events that create lasting assets for future promotion. Get Allison’s FREE resource “The Author Event Checklist” at https://www.lanelit.com/checklist2 In this episode, Allison and Deb cover:[00:03] How a brewery pub day turned free beer into a spike in book sales[00:05] Why start where you are and use what you have is a powerful launch strategy[00:09] How a happiness panel made a memoir event stand out and fill the room[00:14] How students, interns, and family networks can supercharge your book promotion[00:20] When giving away your book becomes your smartest book marketing moveResources Mentioned:Dr. Deb Miller’s website: https://forgetthefairytale.net/ Dr. Deb Miller’s Book: Forget the Fairy Tale and Find Your Happiness: https://bookshop.org/a/55773/9781647429225 Connect with Dr. Deb on IG: https://www.instagram.com/forget_the_fairy_tale/ Download Allison’s FREE resource “The Author Event Checklist” https://www.lanelit.com/checklist2 Connect with Allison: https://www.linkedin.com/in/allisonlanelit  If you’re looking to energiGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these questions succinctly to build visibility and authority, offering tips on reframing responses to turn dull interview moments into engaging conversations. She also highlights the value of clarity in communication and shares her free guide "Essential Author Bio" package at https://lanelit.com/package to help authors craft strong, effective messages.In this episode, Allison discusses:[00:00] Why these two questions matter[01:00] The simple book description formula[04:00] The real reason readers lose interest[07:00] How to avoid the timeline trap[09:00] Why clarity strengthens your author brandResources Mentioned:Grab the free resource: Essential Author Bio Package: https://www.lanelit.com/packageVisit the website: https://www.lanelit.comConnect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If this episode helped you, rate and review The Author’s Edge. Your support helps more authors build visibility with clarity.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps to make your next post count. Plus, Allison Lane and Katie Brinkley show why silent observers might be your strongest supporters.Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority In this episode, Allison and Katie discuss:00:06 How to identify the problem your audience is already aware of00:12 Why most authors only reach friends and family, and how to grow past it00:17 The four-post strategy that saves time and gets better visibility00:23 How to stay visible even when the algorithms shiftResources:Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority The Social Shift: The Road Back to Community: https://bookshop.org/a/55773/9798989025718 Podcast: Rocky Mountain Marketing: https://podcasts.apple.com/us/podcast/rocky-mountain-marketing-digital-marketing-for-entrepreneurs/id1506956667 Connect with Katie: https://www.linkedin.com/in/katiebrinkleyKatie’s Newsletter - The Social Situation: https://www.linkedin.com/newsletters/6942957654013075456/ If this conversation helped you rethink how you show up online, take a minute to rate and review The Author’sGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. You will learn how online reviews influence algorithms, how they support book launches, and why this tiny habit is one of the most effective ways you can support the creators you appreciate. Listen in and try the method yourself.Featured Topics:How reviews impact author visibility, discoverability, and book promotionA simple three-sentence formula to write strong reviews fastWhen to write your review for the biggest impactWhat You’ll Learn:[00:07] Why most people never leave reviews and why overthinking stops them[00:36] Why reviews matter for visibility and discoverability for authors and podcasters[01:26] What a review actually is and why negative or mid-range ratings are not useful[03:29] The three-minute review formula that makes writing reviews simple and supportive[05:24] Why writing reviews in the moment works best, followed by a quick recap and closing call for reviewsResources Mentioned:Visit Allison’s website: https://www.lanelit.com/ Connect with Allison Lane on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If you found these tips helpful, rate and review The Author’s Edge. Your review helps more authors find the show and gives the podcast a real boost in visibility. Feel free to share the episode with a friend who loves books.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Ready to expand your impact and stop being the best-kept secret? Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies.Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum without burning out or losing focus. You’ll hear real-world advice for setting specific timelines, finding the right literary agent, becoming a go-to voice beyond your field, and making your message matter.In this episode, Allison covers:[00:01]: Why your next chapter is calling and how your expertise deserves to reach people beyond your current role.[02:00]: Why vague goals fail and how to set specific, measurable actions for your 2026 book, audience, and speaking goals.[04:20]: Common myths that stall experts, like “publishing shuts down for the holidays,” and what to do instead to build momentum now.[06:15]: The visibility gap between credibility and recognition, and why less qualified voices often get amplified ahead of you.[12:00]: The three core shifts for 2026: stop hiding behind your work, build your message backbone, and choose strengths-based visibility.Resources Mentioned:Get Allison’s FREE guide, 7 Shifts to Build Real Authority:  https://www.lanelit.com/authority Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If you’re thinking about your next chapter and ready to step out of the shadows, this episode will help you trade wishful thinking for a focused, energizing plan, all in true Author’s Edge style.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Strong writing builds trust. But the best message can lose power when it’s cluttered with hesitation words.Allison Lane breaks down the tiny edits that make a big difference in how publishers, media, and readers perceive you. You’ll learn how to remove vague or filler words that water down your authority, and replace them with clear, confident language that connects.Key takeaways:The hesitation words that weaken your messageClarity boosts your confidence and credibilityA quick editing exercise to clean up your writing and help you sound more persuasiveWatch the full episode to sharpen your message and elevate your author brand.In this episode, Allison covers:00:00 – How vague words dilute your authority01:45 – Why confident writing earns reader trust03:20 – The filler words to eliminate today04:50 – How to make your message clear and credibleResources Mentioned:Create your latest, sharpest marketing language, Get Allison's free Essential Author Bio Package: https://lanelit.com/package  Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Website: www.lanelit.comIf this episode helped you strengthen your message, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors discover strategies for writing, marketing, and launching their books successfully.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

If your book pitch sounds more like your resume than a reason to read, this episode is for you. Most authors, speakers, and consultants make the same mistake: They lead with credentials, context, and passion, and lose the listener before they ever get to the point.Allison Lane shares how to turn your pitch into an authority-building tool that opens doors to book deals, media opportunities, and speaking invitations. You’ll learn how to communicate your message in one clear, compelling line, so agents, journalists, and event planners instantly get why your idea matters.🎧 Listen now to learn how to pitch your book with clarity, not confusion.In this episode, Allison covers:00:01 – Why most author pitches fail01:30 – The difference between context and clarity03:10 – What journalists and agents actually look for05:05 – The 5 elements of a strong, clear pitch07:30 – Turning your story into a powerful statement09:10 – The takeaway: clarity opens doorsResources Mentioned:Get Allison’s Free “Essential Bio Toolkit”: https://www.lanelit.com/package Allison’s “7 Shifts to Build Real Authority” free playbook: https://lanelit.com/authority Get in touch with Allison: https://lanelit.com/allisonConnect with Allison Lane: https://www.linkedin.com/in/allisonlanelit/ If this episode helped you rethink your book pitch, take a moment to rate and review The Author’s Edge. Your feedback helps more authors discover smart, strategic ways to write, publish, and launch their books successfully.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are you unintentionally hiding your credibility? Allison Lane breaks down one of the most common mistakes authors and experts make: minimizing their credentials. Whether you’re a PhD, MD, or sought-after speaker or seasoned leader, the way you introduce yourself shapes how people perceive your authority.Learn how to confidently present your expertise in conversations, media pitches, and online profiles, without feeling arrogant. If you’ve ever said, “You can just call me [first name],” this episode will change how you think about visibility forever. Listen now to learn how to claim your title and attract the recognition your work deserves.Allison covers:[00:00] The biggest opportunity you’re missing when introducing yourself[01:30] Why women experts often downplay their credentials[03:45] How to position yourself as credible with one sentence[05:15] Quick fixes for your email signature and social media profiles[07:20] Allison’s closing PSA: stop hiding, start owning your authorityResources Mentioned:Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Visit Allison’s website for book coaching and marketing programs: https://www.lanelit.com/ Get Allison’s free Essential Bio Package template: https://lanelit.com/package Contact at [email protected] If you found this episode helpful, please rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors and experts find the show and start showing up with confidence. Share this episode with a colleague who needs the reminder to own their street cred. Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

You don’t need to fake confidence or chase followers to grow your visibility. In this episode, Allison talks with Goldie Chan, author of Personal Branding for Introverts and often called the “Oprah of LinkedIn,” about how to show up online in a way that feels genuine, warm, and sustainable.They discuss the difference between reputation and personal brand, how to communicate your expertise without ego, and why imperfection makes people trust you more. Goldie also shares how introverts can find their rhythm on LinkedIn – posting content that feels natural and engaging while still expanding their reach.Grab Allison’s free guide: “7 Shifts to Build Real Authority: without playing the influencer game”: https://lanelit.com/authority 🎧 Whether you’re preparing to launch your book or simply ready to stop being the best-kept secret in your field, this episode will help you show up confidently and communicate your value with ease.Watch now to learn how to:Define your personal brand without overthinking itShow confidence without sounding self-promotionalUse LinkedIn to attract opportunities naturallyShare personal stories that build real connection👉 Watch the full conversation and start shaping a brand that reflects who you really are.In this episode, Allison and Goldie discuss:[00:01:00] The truth about personal branding vs. reputation[00:06:00] How to show up online authentically[00:10:00] Why visibility starts with confidence, not ego[00:14:00] How to find your content sweet spot[00:18:00] Blending personal stories with professional credibilityResources Mentioned:Allison’s “7 Shifts to Build Real Authority: without playing the influencer game” free guide: https://lanelit.com/authority Goldie Chan’s Book: Personal Branding for Introverts: https://bookshop.org/a/55773/9781541705463 Connect Goldie on LinkedIn: https://www.linkedin.com/in/goldie/ Goldie Chan’s website: https://www.goldiechan.com If you loved today’s conversation with Goldie Chan, please take a moment to rate and revRate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time. Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy.🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content.Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people.In this episode, Allison covers:00:01 – The universal “what do I post?” struggle01:10 – Why missing key dates costs you visibility03:00 – How to plan 52 weeks of content in one sitting05:00 – The simple way to make posts personal and memorable06:45 – How to grab the free calendar and Trello boardResources Mentioned:Free Content Calendar: lanelit.com/content Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Award-winning journalist and novelist John DeDakis joins host Allison Lane to show how your career, no matter the field, can power your book. From CNN’s breaking news desk to gripping thrillers, John shares how professional expertise makes stories believable, urgent, and unforgettable. Allison and John break down writing techniques for pacing, building suspense, tackling difficult truths, and navigating today’s publishing world.With honesty and wit, they tackle harnessing personal stories, even life’s hardest moments, and blending hard-earned skills into bestselling pages. Allison shares her own real-life experiences to prove that every background can bring something bold to the table. Practical advice on pitching, overcoming imposter syndrome, publishing realities, and finding your writing community rounds out this insightful, encouraging episode.Allison and John cover:(00:00:00) Turning career expertise into captivating stories (00:02:07) Secrets for pacing, suspense, and urgency from a newsroom pro (00:05:25) How to hook readers and agents from page one (00:09:44) Busting through imposter syndrome and getting started (00:12:05) Writing about hard life experiences with authenticity (00:16:18) Why vulnerability and real emotion create a connection (00:19:36) Understanding today’s book business and handling rejection (00:23:44 Query and proposal tips that get attention (00:26:20) How to find agents, writing communities, and expert feedback (00:28:06) John’s best advice: just start, revise, get feedback, and believe in your story Resources Mentioned:John DeDakis website: https://johndedakis.com/ John’s Book: Enemies Domestic: Book Six in the Lark Chadwick Mystery series: https://bookshop.org/a/55773/9798890221537 Publisher’s Lunch newsletter: PublishersMarketplace.com Allison’s FREE Book Proposal Guide: lanelit.com/book-deal Listen in to learn how to use your background to make your book stand out, master story structure and pitching, and get honest advice from publishing insiders.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide.This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand.🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career.Allison covers:00:00 – The cautionary tale that sparked this episode02:00 – How The Author’s Edge reached Apple’s Top 5%04:00 – The importance of tracking your wins and milestones and updating your bio06:00 – How to become your own best marketer and publicist08:00 – A personal invitation to take charge of your author goalsResources MentionedFree Author Bio Template: lanelit.com/packageConnect with Allison: [email protected] Follow Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ If you loved today’s insights, please take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your support helps more authors discover practical tools to grow their visibility and confidence.Share this episode with a fellow author who needs the reminder: You are your own best marketer.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if your book wasn't the final product, but the first step to a six-figure business? Many authors pour their hearts into writing and publishing a book, only to struggle with author marketing and visibility, wondering if it will ever lead to a real, lasting income. Allison Lane and Julie Chenell dive into a new path for authors, one where your book becomes a powerful tool for a scalable business, not just a one-time sale.Julie, a digital marketer who built a multi-million dollar business without a book, shares her framework for finding your readers and monetizing your expertise without guesswork. This is a must-listen for anyone who wants to write a book, launch a book, or publish their work with a clear strategy for success and sustainable income.In this episode, Allison and Julie discuss:[00:02] Why book sales alone won’t create a six-figure income[00:06] The “Hawaii journey” analogy for author monetization[00:10] How to choose between high-ticket vs. scalable offers[00:13] The 3 reflection exercises to design your business model[00:17] Why most authors struggle to identify the real problem they solve[00:21] How to make six figures with your book before it’s published[00:24] The baker’s story: being the best isn’t enough—you need to sell[00:26] Julie’s one tip every author must followResources Mentioned:Julie’s Website: https://juliechenell.com/ Book: Million Dollar Grit by Julie Chenell https://a.co/d/hZCfOHk Podcast: Million Dollar Grit: https://milliondollargrit.com/ Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliechenell/Get Allison’s Essential Author Bio Package: https://www.lanelit.com/packageIf you enjoyed today's episode and learned something new about building your author platform, please take a moment to rate and review The Author's Edge. Your support helps us reach more authors and helps us on our mission to help authors make more money from their books.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.In this episode, Allison covers:00:00 Allison shares how she manages to get everything done without burnout.00:45 She focuses on practical systems instead of a nonstop hustle.01:10 Her framework includes outcomes, priorities, and templates.02:15 Templates save time and prevent starting from scratch.03:00 She explains how smart delegation frees creative energy.04:20 Staying involved ensures quality and consistency.05:00 Descript and Castmagic help her repurpose content fast.06:10 She compares content reuse to making new dishes from the same dough.06:45 Organized folders keep her team aligned and efficient.07:15 Systems protect focus and eliminate wasted effort.07:45 She challenges listeners to turn one task into a system.08:00 Allison ends by urging authors to spend time writing, not editing.Resources Mentioned:Allison Lane’s website: https://www.lanelit.com/  Kajabi – https://app.kajabi.com/r/XHNMfLXC Sneha HireMath’s Kajabi Template Pack:  https://www.snehahiremath.com/kajabi-template-shop Descript – a tool used to edit podcasts: https://get.descript.com/mew7wqdktfsm Castmagic – an AI tool that extracts content: https://app.castmagic.io/ Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out.Discover how to turn life into a story, connect with readers, and approach your author journey with confidence.In this episode, Allison and Arielle discuss:00:02 – Why the old book tour model no longer works00:04 – The #1 mistake nonfiction authors make on social media00:06 – Why “it’s coming” posts kill reader excitement00:09 – Why you must become the CEO of your book’s marketing plan00:15 – What publishers really want to see in your proposal00:18 – The hard truth about how few readers finish books00:19 – Arielle’s journey moving from nonfiction to fiction writing00:22 – How beta readers shape a manuscript00:23 – Arielle’s advice: define your “why” before you publishResources Mentioned:Arielle Ford’s website: https://www.arielleford.com/ Arielle Ford’s Book:The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction: https://bookshop.org/a/55773/9780061696961 Turn Your Mate Into Your Soulmate: A Practical Guide to Happily Ever After: https://bookshop.org/a/55773/9781504653084 The Love Thief: A Novel: https://bookshop.org/a/55773/9781401999070Connect with Allison Lane: https://www.lanelit.com/ If you enjoyed today’s conversation, please take a moment to rate, review, and share The Author’s Edge. Your support helps more authors learn how to publish, launch, and promote their bRate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are you dreaming of a book deal, a keynote speech, or a fellowship but feel like those opportunities are out of reach? What if the secret to getting published and boosting your author visibility has nothing to do with your social media metrics or resume? This episode is all about reverse engineering your author marketing to get chosen for the rooms you belong in. Join host Allison Lane and guest Dr. Vicki Johnson, author of Pitch Your Potential, as they reveal the biggest mistake authors make when pitching themselves and the mindset shift you need to make to land your dream opportunities. You'll learn how to stop comparing yourself to others, overcome imposter syndrome, and get clear on your mission so you can attract the right opportunities without guesswork. Tune in to discover how to create a compelling vision of your future and unleash your full potential.In this episode, Allison and Dr. Vicki discuss:[00:01:45] Discover the #1 mistake authors make when pitching their work.[00:05:00] Learn the mindset shift you need to build real authority.[00:09:20] Find out why you need to stop waiting for permission and create your own opportunities.[00:15:20] Understand how focusing on a mission, not just the opportunity, changes everything.[00:22:00] Get actionable tips on how to use LinkedIn to find book deals and get noticed.Dr. Vicki Johnson, a speaker, author, and four-time fellowship winner, helps ambitious professionals secure elite opportunities by teaching persuasive communication strategies. As the founder of ProFellow and a social entrepreneur, her methods have helped her community win over $500 million in merit-based funding awards.Resources Mentioned:Dr. Vicki’s Site: https://www.drvickijohnson.com Pro-Fellow: A platform with a free database of fellowships and fully-funded graduate programs: https://www.profellow.com/ Dr. Vicki’s Book: Pitch Your Potential: The Formula for Winning Dream Jobs, Awards, and Elite Opportunities: https://bookshop.org/a/55773/9781394328260 Connect with Dr. Vicki on LinkedIn: https://www.linkedin.com/in/vjohnson1Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if the fastest way to grow your author visibility had nothing to do with social media? Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet.If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts.In this episode, Allison and Alice discuss:[0:00] Why podcast guesting is more effective than social media for authors[2:00] The biggest mistake authors make when pitching themselves[6:00] What makes a great interviewee that hosts love to invite back[8:00] How to find podcasts that actually want to hear from you[11:00] Essentials of a strong pitch (and what to avoid)[15:00] Why a clear strategy beats a “spray and pray” approach[18:00] How to craft a simple, effective call to action[20:00] The truth about time, priorities, and pitching consistently[24:00] Why podcasting only works if it feels good for youAlice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29.Resources Mentioned:Alice Draper’s Website: https://hustlingwriters.com/ Alice Draper’s Pitch Template: https://hustlingwriters.com/template/ Connect with Alice on IG:https://www.instagram.com/alicedraper/ If you enjoyed today’s tips, please take a moment to rate, review, and share The Author’s Edge. Your support helps us reach more authors who want to market their books with confidence and cGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

In this episode of Author’s Edge, host Allison Lane swaps seats and becomes the guest. Interviewed by Victoria Meyer, host of The Chemical Show, Allison shares how her 25+ years in global brand marketing with companies like Unilever, Burt’s Bees, and The Body Shop shaped her approach to helping authors land book deals, launch bestsellers, and build platforms that last. She breaks down everything from the role of a book proposal to the reality of author-led marketing.You’ll discover why writing a full manuscript isn’t the first step to landing a book deal, what agents and publishers really want to see, and the proven steps Allison uses to help women experts publish successfully. She also reveals how authors can build platforms that attract opportunities - from bestseller launches to media features and paid speaking.In this BONUS episode, Victoria and Allison discuss:[00:00–04:00] Early career lessons: How journalism and PR taught Allison the power of saying “yes with enthusiasm.”[04:00–07:50] Corporate insights: What working with global brands revealed about the bigger marketing puzzle.[10:30–13:00] Breaking free from limits: Why corporate systems often hold women experts back - and how to claim your authority.[15:00–16:30] Publishing truths: Why a strong book proposal matters more than a finished manuscript.[18:45–21:00] Publishing options: Traditional, self, hybrid, and university presses - and how to choose the right path.[21:00–24:00] Marketing reality: Why even big publishers expect authors to drive their own marketing.[25:00–26:20] Next steps: Clear guidance if you’ve ever thought about writing a book.Resources Mentioned:Allison Lane’s website: https://www.lanelit.com/Book Deal Blueprint: https://www.lanelit.com/proposalConnect with Victoria Meyer: https://www.linkedin.com/in/victoria-king-meyer/ Victoria’s podcast: https://www.thechemicalshow.com/If you’ve wondered how to go froGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum.If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul.In this episode, Allison and Marissa discuss: [00:01] Why publicity is only one slice of book marketing[00:04] What “platform” really means for authors[00:08] The website mistake that stalls publicity efforts[00:12] Why your name—not your book title—should be your brand[00:16] How to focus on the right audience without diluting your message[00:19] Why publication day is just the beginning[00:22] How hybrid and self-published authors can land major media[00:25] The mindset shift: book costs as business investments[00:27] Why contributor content can be more powerful than featuresMarissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands.Resources Mentioned:Smith Publicity Website: https://www.smithpublicity.com/Smith Publicity Podcast: https://www.smithpublicity.com/podcast/Connect with Marissa on LinkedIn: https://www.linkedin.com/in/meigenbrood/ Book Reco: Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on YGet Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Burnout isn’t a personal failure; it’s a signal.Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt. They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining.In this episode, Cait and Allison discuss:[00:00] Intro & Setup: Why burnout isn’t a failure but a signal for change[02:00] Burnout Triggers: Perfectionism, people-pleasing, and hyper-independence[04:00] The Science: Why your brain misses burnout signals + how stress narrows vision[14:00] Recovery Tools: Two starting points — foundational self-care and resentment journaling[08:00] Career & Growth: Why high achievers get stuck and can’t see new possibilities[16:00] Mindset Shifts: Using resentment as a superpower + rebuilding trust with your body[20:00] Cait’s Story: From thriving in Prague to realizing it was time to pivot[25:00] The Takeaway: Burnout isn’t your fault — recovery leads to a bolder, bigger lifeCait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization.Resources Mentioned:Cait Donovan’s website: CaitDonovan.com Podcast: FRIED: The Burnout Podcast: https://podcasts.apple.com/us/podcast/fried-the-burnout-podcast/id1469939920 Book: The Bouncebackability Factor: End Burnout, Gain Resilience, and Change the World by Caitlin Donovan: https://bookshop.org/a/55773/9781735194905 Connect on LinkedIn: Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Feeling overwhelmed by social media, content calendars, and algorithm games? Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.In this episode, Allison and Brooke discuss:04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.Resources Mentioned:Brooke Sellas website: brookesellas.comB Squared Media: https://bsquared.media Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care: https://www.amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F Book Recos: Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Paperback by David C. Baker (Author), Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What happens when you stop performing the “perfect mother” role and start telling the truth? Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers.If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you. Tune in to discover how honesty, community, and choosing the right strategies can spark visibility and book sales.In this episode, Allison and Nicole discuss:04:10 – How motherhood opened the floodgates for Nicole’s writing12:35 – Writing about taboo topics without oversharing22:50 – Why her memoir succeeded without a huge platform33:40 – The marketing strategies she focused on (and skipped)47:15 – Nicole’s go-to trick for starting when you don’t know what to writeNicole Graev Lipson is the author of the USA Today bestseller Mothers and Other Fictional Characters: a memoir in essays. Resources Mentioned:Nicole’s Website: www.nicolegraevlipson.com "Thinkers Who Mother" newsletter signup: https://nicolegraevlipson.com/contact Nicole’s Instagram: https://www.instagram.com/nglipson Nicole’s book: Mothers and Other Fictional Characters: A Memoir in Essays: https://bookshop.org/a/55773/9781797228563 Book Reco: The End Is the Beginning: A Personal History of My Mother by Jill Bialosky: https://bookshop.org/a/55773/9781451677928 If today’s episode inspired you, please take a moment to rate and review The Author’s Edge on your favorite podcast app. Your support helps us reach more authors and bring you honest strategies that actually work. And if you know a writer who needs encouragement, share this episode with them today.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads? Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before. Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset.In this episode, Allison and Jai discuss:02:15 — The #1 mistake authors make with Amazon ads10:30 — Why your book title needs the right keyword in the first half24:40 — How to set a realistic Amazon ads budget that works38:50 — Turning your book into a long-term visibility asset50:20 — Jai’s one tip for every author using Amazon adsJai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your AdvertisingResources Mentioned:Connect with Jai Heer: https://amsppc.com/ Connect Jai on LinkedIn: https://www.linkedin.com/in/jai-singh-profile/ Book reco: The Undiscovered Self: The Dilemma of the Individual in Modern Society by C. G. Jung: https://bookshop.org/a/55773/9780316476942 If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. And don’t forget to share this episode with a fellow author who wants to sell more books.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if your advocacy work could become the book that shifts the conversation?Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment.If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap.In this episode, Allison and Meg discuss:04:20 — Why Meg’s first book pitch failed - and why that mattered12:30 — The surprising power of advocacy-based self-defense21:00 — How her agent helped her find the right book to write29:50 — The myth of “playing it safe” and how it limits women44:10 — Meg’s daily visibility habit that actually worksMeg Stone is Executive Director of IMPACT Boston and the debut author of The Cost of Fear: Why Most Safety Advice Is Sexist and How We Can Stop Gender-Based Violence.Resources Mentioned:Meg Stone org: megstone.org Impact Boston: impactboston.org Meg’s LinkedIn: https://www.linkedin.com/in/meg-stone-5a24a970/  Meg’s Book: https://bookshop.org/a/55773/9780807016220Publisher: Beacon Press: https://www.beacon.org/ Book Reco: The Fall of Roe: The Rise of a New America: https://bookshop.org/a/55773/9781250881397 Connect with the host: [email protected] Book a Call: https://calendly.com/allisonlanelit/chat-allisonIf this episode helped you reframe what your book could be, rate and review The Author’s Edge. Your support helps this podcast reach more authors ready to speak up, write boldly, and make a lasting impact.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.What You’ll Learn:How to use podcasting (as a host or guest) to grow your author platformWhy perfectionism is blocking your visibility and how to start anywayThe simple strategy behind podcast content that works for yearsResources Mentioned:Victoria’s Media Kit + Podcast Resources: https://thechemicalshow.com/sponsorVictoria’s Website: www.progressioglobal.com Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/ Book Reco: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582 JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+ Timestamps 04:27 — How a niche podcast became a visibility machine12:16 — The real reason most authors don’t start a podcast18:33 — Why guesting is the fastest way to get visible26:42 — A one-minute podcast clip that still drives leads38:05 — The simple step Victoria recommends if you want to launch a podcastIf you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.What You’ll Learn:How to craft a keyword-rich LinkedIn headline that helps you show up in searchWhat to post (and what to stop posting) to grow your visibility as an authorWhy short-form video is the secret weapon for author branding on LinkedInResources Mentioned:Kate Paine’s Website: https://standingoutonline.com/ Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/ Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951 Timestamps:01:45 – Why most authors are invisible on LinkedIn08:12 – The exact formula for writing a standout headline14:39 – The 3 content pillars every author should use26:20 – Why short-form video is booming on LinkedIn33:47 – What NOT to do in LinkedIn groups42:50 – The personal story tip that builds connection fastIf you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers.What You’ll Learn The difference between TED and TEDx (and why authors should care)What makes a TEDx idea stand out from the application pileThe role of TEDx in growing your visibility, discoverability, and platformResources MentionedConnect with Anna Goldsmith: The Hired Pens - www.thehiredpens.com  TEDx Portsmouth Info: TEDxPortsmouth - https://www.tedxportsmouth.com/ Watch Scarlet Keys’ TEDx Talk: Why We Love Our Favorite Songs https://www.ted.com/talks/scarlet_keys_why_do_you_love_your_favorite_songsJessica Fein’s TEDx Walden Pond Talk: Grief Literacy https://www.youtube.com/watch?v=ClaQkyLnAawNewsletter: "Tips from the TED Stage" - https://www.linkedin.com/in/annagoldsmith/recent-activity/newsletter/ Book Recos: The Widow's Guide to Dead Bastards: a Memoir by Jessica Waite: https://bookshop.org/a/55773/9781668044858 Breath Taking: A Memoir of Family, Dreams, and Broken Genes by Jessica Fein: https://bookshop.org/a/55773/9781681151106 Even Cowgirls Get the Blues - A Novel by Tom Robbins: https://bookshop.org/a/55773/9780553349498 The Cancer Parent's Handbook: What Your Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done.Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success.🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now.What You’ll Learn:The 5 lifestyle pillars behind every productive, visible authorHow energy biology—not willpower—fuels creativity and consistent outputWhy your book goals need purpose (not just more hustle)Resources Mentioned:Dr. Nandi's website: https://www.askdrnandi.comDr. Nandi's book: Ask Dr. Nandi: 5 Steps to Becoming Your Own #HealthHero for Longevity, Well-Being, and a Joyful Life: https://bookshop.org/a/55773/9781501156823 Dr. Nandi’s book: Heal Your Gut, Save Your Brain - The Five Pillars of Enhancing Your Gut and Optimizing Your Cognitive Health: https://bookshop.org/a/55773/9798887701790 Connect Dr. Nandi on LinkedIn: https://www.linkedin.com/in/askdrnandi/ Follow Dr. Nandi on YouTube: https://www.youtube.com/user/AskDrNandiChannel Book Reco: Indistractable - How to Control Your Attention and Choose Your Life: https://bookshop.org/a/55773/9781948836531 Timestamps Highlights:08:44 – Why biology, not time, is your energy edge19:15 – The 5 wellness pillars for sustainable visibility36:20 – How purpose increases focus and longevity48:50 – Health habits that power media presence53:12 – What Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.What You’ll Learn:How Lori used her legal background to create a compelling true crime brandThe fastest path to getting a nonfiction book published without hundreds of queriesWhy community (and not just content) can drive your visibilityResources Mentioned:Lori Hellis website: https://www.lorihellis.com/ Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108 Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663 Book Launch Bootcamp: https://www.lanelit.com/Timestamps:04:12 – How Lori’s divorce book unexpectedly launched her publishing career15:47 – The legal case that turned into a bestseller28:03 – Why your niche expertise is your biggest author asset37:15 – How Lori built a true crime platform in just 3 months44:59 – The #1 mistake aspiring true crime authors make56:02 – What authors really need to know before their book launchIf you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.Watch on YouTube: https://www.youtRate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...

Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. What You’ll Learn:Why email builds stronger author-reader relationships than social media ever canHow to structure your author emails to avoid the wall of wordsWhat to send subscribers before your book launches, and how oftenResources Mentioned:Abby Combs’ The E-Studios Marketing website: https://theestudios.com/ Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/Email Marketing platforms:Flodesk: https://flodesk.com/ Klaviyo: https://www.klaviyo.com/ Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068 Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZTimestamps:04:12 – The dating analogy that reframes your email list12:58 – Why newsletters aren’t what your audience wants25:05 – The chips-and-salsa email strategy you’ll actually use38:00 – Canva and email formatting that doesn’t suck51:15 – The first step every author should take before writing a single emailIf you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority   Rate, Review, & Follow The Author’s Edge“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.Here’s how:Click here, scroll to the bottom, and tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.LinkedIn @allisonlanelitYouTube @allisonlanelitFacebook @allisonlanelitInstagram @allisonlanelit🔔 Subscribe or Follow for more tips and insights on publishing and marketing👍 Like, comment, and sha...