Avantika Designeering Series.

The most discernible part of brand engagement is to provoke a relationship between the brand and its customers. The same is nurtured through powerful storytelling that revolves around personal commitment, passion, nostalgia, and intimacy that lights a spark amongst the consumer’s mind. As a communication designer, the ability to empathize and build a voice and identity through visual communication is the ultimate way to not only build a relationship with your consumers but also harness business. In this episode, we got into a conversation with Mayuri Nikhumbh, who leads as the Design Director of Communication at Elephant Design. She tells us about her professional journey from starting as a visual designer to broadening her horizons as a design strategist for effective communication for various brands. She also sheds light on the philosophical side of branding, effective communication, and design strategies. Her achievements include being listed as one of the top 40 GO-Getters in the Creative Media. You can connect with Mayuri on Twitter @mayuri_. Don’t forget to subscribe to our show and share your comments on [email protected]

Introducing sustainability as the crux of a brand comes with a set of responsibilities and expectations. Their commitment to developing a business that promises the protection of natural resources and eco-systems requires sheer determination to advance into a world filled with ultimatums. As a fashion designer, to resonate with the essence of a brand and promote a product development cycle that is predominantly sustainable is the ultimate provocative challenge. Today, in this episode we come across a former technology innovation manager of Adidas futurecraft.loop; a project that focused on recycling and sustaining products. Tanyaradzwa Sahanga walks us through her journey from being a designer to becoming an entrepreneur. She explains the commercial side of the industry, how a design process shapes up the product, and ways in which a sustainable environment should be promoted in the working space. The same was featured in Good design Australia at the Women in Design Award Juror. Don’t forget to subscribe to our show and share your comments on [email protected]

The perseverance to thrive in the most compelling situations is one of the unique temperaments of humans. This allows us to not only survive some of the most bizarre challenges but also evolve opportunities and create extraordinary solutions. The same results in our growth as a society and leads us to experience the profound effect it has on our lifestyle. Innovation has driven us a long way from addressing needs to the present scenario of invoicing convenience with its existence in various aspects. The shift in the demand for something even better with every product or service comes with the challenge of simplification; while providing the users with the whole package of an experience. In this episode, we talk to Lourd Nathan who leads as the Design Director at Frog Design. He takes us through his journey on how he has witnessed the landscape of the evolution of human lifestyle which eventually led to the transformation of basic needs to greater experiences which affects the mental model of an individual on a daily basis subconsciously. You can connect with Lourd on Twitter @slourd. Don't forget to subscribe to our show & share your comments on [email protected].

Our tenacity to exist in space is defined by how it communicates with us. We tend to walk into a variety of spaces on a daily basis. From considerate public spaces to soothing workspaces; the seamless experience adds to your productivity in some way or the other. With the world moving towards digitization, technology such as AR/VR has now entered the spatial sector, opening a window of opportunities for collaboration and bringing to people some epic experiences. In this episode, we talk to Manukrishna Nair who leads at Fitch as their Director of Development. He takes us through his journey where he has shaped many places into meaningful spaces, creating user-centric spatial experiences that resonate with different perspectives and bring people together as a community and how the future of space design looks like. You can connect with Manu on Twitter @nairmanukrishna. Don't forget to subscribe to our show & share your comments on [email protected]

Technology is an indispensable word in our dictionary today. With the dynamic environment it has become a key differentiator, introducing efficiency and scalability of innovations. Every advancement in technology helps organisations level up their customer service, adding more depth to their products and services, which drives people to engage with their platform. To dive deeper into how technology is being utilised in different environments, we got into a conversation with Ravi Badve. In this episode he talks about his understanding of technology and how it enables him to help major financial organisations in the product development cycles. You can connect with Ravi on Twitter @Ravibadve. Don't forget to subscribe to our show and share your comments on [email protected].

Brands have been the pinnacle of our daily life for as long as we can remember. We interact with them in every aspect of our life. Not only do they reflect the visual identity of the company, but they also reflect the values & the mission. To understand brands on a deeper level & their interaction with businesses, we decided to talk with Lulu Raghavan! She shares her experience on the revolution of brands, marketing & Designeering shaping the future. She is named as one of India's 50 most influential women in media, marketing & advertising. You can connect with Lulu on Twitter @Luluraghavan. Don't forget to subscribe to our show & share your comments on [email protected]

User experience has become a critical point of discussion in board rooms, & why not, it is where the customer is interacting with the products or services today. It has completely transformed the consumer consumption, interaction & usage pattern. To understand this in detail & gauge the direction where this domain is leading into, we decided to have a tête-à-tête with Alok Nandi on his perspective to the world of user experience, Designeering & how it is shaping the future. Alok is a multitasker who wears many hats, leading companies, mentoring entrepreneurs, teaching, & contributing to the UX community development globally. You can reach Alok on Twitter @aloknandi. Don't forget to subscribe to our show! Share your feedback & comments on [email protected]