B2Be Different - Engineering your brand for success

In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're remanufacturing wind turbine gearboxes and other critical components, not just keeping them out of skips, but to perform even better than when they were new, getting turbines back online in under a week, and how SMEs are leading the charge on the circular economy across all sectors. Since we recorded this conversation, the team at Renewable Parts have been recognised with the CeeD Circular Economy award for this outstanding work.B2Be DifferentRenewable PartsOrganisations mentioned by Ryan:Ellen MacArthur FoundationZero Waste ScotlandCeeDUniversity of Strathclyde Advanced Research Materials LaboratoryNational Manufacturing Institute of Scotland (NMIS) Hosted on Acast. See acast.com/privacy for more information.

In this episode about using apprenticeships to fill the skills gap, Samantha spoke to Murray Whittaker from Whittaker Engineering about how apprenticeships are foundational to their business with 35% of their 140-strong workforce homegrown, why the UK needs to be prouder of its engineering heritage, and how they're developing the next generation through open days, hands-on training, and opportunities that take young people around the world while going from cycling to work to buying houses.Whittaker EngineeringB2Be Different Hosted on Acast. See acast.com/privacy for more information.

After Samantha was interviewed by Steve in episode 13, this week it's Samantha’s turn to put Steve of the spot. Steve spoke about his journey from a mechanical and electrical engineering apprenticeship to running a successful creative agency, why he's always loved creativity and the challenge of helping B2B manufacturing and engineering overcome its conservativeness, and the five most important things manufacturing and engineering companies need to consider, including understanding what makes you extraordinary and being brave to stand out.B2Be DifferentEpisode 13, when Steve interviewed Samantha Hosted on Acast. See acast.com/privacy for more information.

In this episode on sustainability, Samantha spoke with Stephen Hall, Managing Director of Rautomead, about how sustainability has been in their DNA since 1978 when they started their continuous casting equipment business, why their near-net-shape manufacturing and electric furnaces significantly reduce CO2 emissions, how their commitment to sustainability helps them recruit the next generation of talent and how sometimes it’s easy to forget how well you are doing on sustainability when it is your normal.Rautomead's websiteB2Be Different Hosted on Acast. See acast.com/privacy for more information.

In this episode on the skills gap in engineering & manufacturing, I spoke with Jose Hernandez from the National Manufacturing Institute of Scotland (NMIS) about how they're addressing both the immediate skills gap and the broken talent pipeline, why succession planning is critical as the workforce ages, and how their state-of-the-art facility helps change outdated perceptions of manufacturing to attract the next generationB2Be DifferentNMISJose's LinkedIn Hosted on Acast. See acast.com/privacy for more information.

This week, the tables were turned on Samantha as she was interviewed by Steve about her journey into marketing for B2B manufacturing and engineering, why she's passionate about the sector, and the five most important things manufacturing and engineering companies need to consider, from employer branding and standing out to avoiding greenwashing and actually doing marketing communications in the first place.B2Be DifferentEpisode 10 - mentioned this week. Hosted on Acast. See acast.com/privacy for more information.

In this episode on sustainability in the sector, Samantha spoke with Rob Jenkinson, Net Zero Program Manager at SKF, about their comprehensive global approach to sustainability across business, environmental, employee and community care, how life cycle assessments help map their entire value chain from raw materials to end-of-life, and why they're staying the course on decarbonisation despite political pushback in some regions.B2Be DifferentSKF's sustainability page Hosted on Acast. See acast.com/privacy for more information.

In this episode exploring skills from a different angle, Samantha spoke with award-winning graduate Natasha Pell, who studied mechanical engineering at Strathclyde, hearing the talent's perspective on why the push towards university over apprenticeships is creating a mismatch, how small businesses struggle to support graduates, why companies need to be on TikTok and Instagram to reach future talent, and some tips for students and graduates on networking. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Steve and Samantha explored the similarities and differences between B2B and B2C marketing, what engineering and manufacturing businesses can learn from consumer brands about distinctiveness and consistency, and how emotional marketing delivers twice the business impact of more rational messaging.B2Be DifferentOther episodes mentioned in this one:Episode 4 - Making the complex simpleEpisode 7- Employer branding Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are looking at sustainability in engineering & manufacturing again. Samantha spoke with Jamie Burns from Ailsa Reliability Solutions about how reliability, accurate measurement, and circular economy thinking can drive major carbon and cost savings for businesses. Ailsa Reliability SolutionsJaimie’s LinkedIn Jaime asked listeners to contact Ailsa’s Sustainability Lead, Audrey Duckworth for net‑zero, sustainability, and ESG support.Audrey’s LinkedIn Episodes mentioned by Jamie Episode 3 - sustainability with Keri CraigEpisode 6 - sustainability with Dave Pearson Hosted on Acast. See acast.com/privacy for more information.

In this much-anticipated episode exploring skills in the sector, Samantha spoke with Natasha Kinnear from Primary Engineer, an organisation mentioned by multiple previous guests. Natasha explained how they inspire over 100,000 pupils into engineering each year through a whole classroom approach, why early engagement is business critical for addressing the skills gap, and how their competitions turn children's designs into real-life innovations. B2Be Different Primary Engineer Hosted on Acast. See acast.com/privacy for more information.

This episode is a crossover between a marketing episode and a skills gap episode. Steve and Samantha discussed why employer branding is often overlooked in engineering and B2B manufacturing, despite the critical skills gap, and why integrating internal and external communications is essential to attract and retain talent in a sector facing significant recruitment challenges. B2Be Different Video version and transcript Our Employer Branding blog Hosted on Acast. See acast.com/privacy for more information.

In this episode exploring sustainability in the sector, Samantha spoke with Dave Pearson from Star Refrigeration about how they've embedded the UN Sustainable Development Goals into their business strategy, how they are helping customers move away from burning gas for heating, and why government policy on electricity pricing and roll out of heat pumps is key to improving air quality and reducing our carbon footprint.Dave's LinkedInStar Refrigeration's websiteDave also spoke about the Centre for Engineering Education and Development, also known as CeeD.CeeD's website Hosted on Acast. See acast.com/privacy for more information.

In the second episode covering the skills gap in the engineering & manufacturing sector, Samantha spoke to Kat Culyer of Equal Engineers about why diversity is essential to addressing the skills gap, and how early STEM engagement and better partnerships between education and industry can open up engineering pathways for everyone.Equal EngineersKat's LinkedInProgrammes Kat mentioned:Eko programmePathways programmeSafe Leader trainingKat also works with STEMAZING, mentioned in this podcast, so do check them out. Hosted on Acast. See acast.com/privacy for more information.

Engineering and B2B Manufacturing products are often complex by their very nature. So how do you get your message across in a simple and engaging way? Co-Founders Stephen Judge and Samantha Tonge chatted about why it is important and how to go about getting it right.B2Be Different website Hosted on Acast. See acast.com/privacy for more information.

In this first episode exploring sustainability in the sector, I speak with Keri Craig from Interflon Scotland about how good lubrication practices can unlock sustainability goals, from reducing waste and energy consumption to achieving measurable carbon reductions with solid data to prove it.B2Be DifferentInterflon Scotland's sustainability pageInterflon Scotland's LinkedInOther organisations Keri worked with on sustainability:ThriveGreen Small BusinessScottish EnterpriseOrganisations that helped Interflon Scotland measure sustainability outcomes:DevtankInstitute for Manufacturing at the University of CambridgeSmart Manufacturing Data Hub Hosted on Acast. See acast.com/privacy for more information.

In this first episode exploring skills in the sector, I speak with Mhairi Brown from Skyland Aviation about the engineering and manufacturing skills crisis and why we need collaborative solutions before it's too late.B2Be DifferentSkyland AviationFife CollegeFind out more about the organisations Mhairi mentioned:Primary EngineerScottish EngineeringCeeD (Centre for Engineering Education & Development)NMIS (National Manufacturing Institute Scotland) Hosted on Acast. See acast.com/privacy for more information.

In the first B2Be Different vlog and podcast, Co-Founders Stephen Judge and Samantha Tonge were interviewed by agency consultant Chris Morris about who they are, why they launched B2Be Different, and what the top marketing communications challenges they see in the Engineering and B2B Manufacturing sectors.B2Be Different websiteChris's LinkedIn Hosted on Acast. See acast.com/privacy for more information.