PODCAST · business
Be Iconic, Indy: The Podcast
by Brey Shirely & Emily Roberts
Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.Hosts Brey Shirley and Emily Roberts bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape - the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible.Each episode pulls back the curtain on what it really takes to build a meaningful life and business: the pivots, the purpose, the mess, the momentum, and the magic.If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re in the right place. Welcome to your new favorite Indy community.Follow along on Instagram: @BeIconicIndy
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Tall Girls, True Crime, and Balancing Stability with Creativity (with Kelsey of Sixfeetofsunshine)
Balancing a full-time career and a creative influencer account is no small feat, but Kelsey of Sixfeetofsunshine makes it look fun! In this episode, we chat about how she manages corporate finance while building a platform that represents tall girls and Indy lifestyle lovers. She shares how her brand evolved from fashion influencer to lifestyle creator (and what it was like when an unexpected reel suddenly went viral!).We also talk about the confidence that can come from sports, intentional parenting, and having a supportive circle around you. Plus, we laugh about being Enneagram threes, swap concert memories, and dream up the ultimate girls’ day out in Indy with coffee, brunch, and a Fever game.🔗 Connect with Kelsey on Instagram @_sixfeetofsunshine_!✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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How Francis and Fern Became Indy’s Swiftie Hot Spot with Kim Pauszek
Let's talk about how a Taylor Swift weekend turned into absolute chaos (in the best way) for an Indy boutique! In this episode, we’re chatting with Kim Pauszek about how Francis and Fern went from a local shop to the Eras Tour hotspot, complete with lines down the street and selling out of everything. She takes us behind the scenes of that wild weekend, the drop party with cakes for every era, and what it actually looks like to run and grow a boutique through moments like that. We also get into her journey as a business owner, how she curates the shop, and a few fun tangents about concerts, motherhood, and more!Connect with Kim:Francis and Fern websiteInstagram: @francisandfern☕️ This episode is fueled by Hatties Coffee House!✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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A Journey of Reinvention with Gina of Gina’s Juice Bar
What happens when your business doesn’t go as planned, but you’re not ready to give up? In this episode, we sit down with Gina of Gina’s Juice Bar to talk about closing her first location, the unexpected emotional rollercoaster that followed, and what it has looked like to rebuild with intention. We get into the behind-the-scenes of the food and beverage industry, lessons learned, and how Gina is reimagining her juice bar's next chapter at Factory Arts District!Connect with Gina:Instagram: @ginasjuicebarWebsite✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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Balancing Multiple Businesses with a Life-First Approach (with Sasha Haughn)
Building a business that supports your life instead of taking it over is exactly what our guest, Sasha Haughn, is all about. In this episode, we sit down with her to talk about her journey from corporate burnout to building multiple businesses, how lashes unexpectedly became the foundation for everything else, and why finding a gap (and going all in) matters. We also get into what it really looks like to run a brick-and-mortar, lead a team with flexibility and trust, and handle tough client situations while keeping your integrity intact. Plus, we chat mentorship, entrepreneurship, and a few fun rapid-fire moments you won’t want to miss!🔗 Connect with Sasha:Instagram: @sashahaughnInstagram: @thebeautysocietyindyThe Beauty Society Indy✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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Designing Iconic Brands and Navigating Growth (with Sarah Wells)
What does it really look like to take a leap, build a brand from scratch, and grow without losing yourself in the process? In this episode, we’re sitting down with Sarah Wells of Swell Design, aka the “brand therapist” (and the creative genius behind the Be Iconic logo!), to talk about leaving corporate, starting her business in a brand-new city, and why she never niched down the way everyone said she should. We get into her fully custom design process, what it’s like managing a small but mighty team, and the growing pains that come with scaling (especially as a mom of two). Plus, Sarah shares the phone boundary that changed everything for her family time and why success for her now looks less like grind mode and more like three vacations a year.🔗 Connect with Sarah:WebsiteInstagram: @swell.design.co✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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Creating Empowering Spaces for Indy Women (with Kristie Lammi)
Ever feel like making new friends as an adult is harder than it should be, or that finding a supportive community just isn’t as easy as it was in college? In this episode, we sit down with the amazing Kristie Lammi, coach, energy healer, and the powerhouse city owner of The Beauty Boost Indianapolis. We talk about thriving as a woman in Indy, what it’s really like to build an empowering community, and why every woman deserves a girls’ night to refill her cup. You'll hear behind-the-scenes stories from Beauty Boost events, the magic of non-stuffy networking (especially for fellow business-mom icons!), and what’s coming up this spring, from speed-friending to fitness samplers!🔗 Connect with Kristie:Instagram: @thebeautyboost_indyThe Beauty Boost IndyLinkedIn✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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Capturing Indy: From Brand Shoots to Big Moments (with Amanda Duncan)
If you’ve ever wanted to hang out with some Coca-Cola-loving, Taylor Swift-obsessed women who love Indy just as much as brunch, this episode is for you. We’re chatting with Indianapolis-based photographer Amanda Duncan about her 15+ year career capturing real life, from branding shoots and major events to unforgettable birth stories. We swap Indy 500 memories, talk creative confidence, and share how relationships and trust have shaped Amanda’s business over the years.🔗 Connect with Amanda:WebsiteInstagram: @amandaduncanphotography✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!
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Scaling a Social Media Agency While Raising Four Kids (with Kimberly Ellis)
Ever wonder how you actually grow a business without losing the white-glove touch...or your sanity? In this episode, we sit down with our friend and mom of four, Kimberly Ellis, to talk about how she went from corporate marketing to building a thriving social media agency, why hiring her first team member changed everything, and what it really looks like to balance clients and family. We dig into trusting others with your brand, leading a team of friends, and why “boring businesses” deserve standout content too!🔗 Connect with Kimberly:WebsiteInstagram: @kimberlyellismarketing✨ If this episode inspired you, challenged you, or made you feel a little less alone, keep the conversation going and tag us at @beiconicindy!💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com.
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Building a Beauty Brand From the Ground Up (with Christine Rohrman)
Our very first guest on Be Iconic, Indy is here! We’re sitting down with Christine Rohrman to talk about what it really looked like to walk away from corporate, hustle behind the scenes, and build multiple income streams in the beauty world, from makeup artistry to mentoring to a brand-new brush line (you heard it here first! 🙌🏼) . Christine shares the sacrifices, the early mornings, the investments no one sees, and why relationships and authenticity have been the backbone of everything she’s built.🔗 Connect with Christine:Instagram: @christinerohrman4Website✨ If you loved this conversation, be sure to follow this podcast on your favorite listening app and leave us a review. Send us a DM on Instagram @beiconicindy and let us know who else you'd like us to have on the podcast!💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com
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Why Be Iconic? (with Brey & Emily)
Ready to meet your new Indy hype girls? Welcome to the very first episode of Be Iconic, Indy! Honestly, we’re still freaking out that this is happening. In this episode, we’re inviting you behind the scenes as we share how our sticker club dream grew into a bigger vision for a creative community. We talk about our Indy roots and spill some fun facts about ourselves - including pageant stories, our love for being girl moms, and our obsession with local coffee shops.✨ We’re so glad you’re here! Don’t forget to follow or subscribe on your favorite podcast listening app and connect with us on Instagram @beiconicindy.DM us your favorite local coffee shops, hidden Indy gems, or women you want to see featured on the podcast. We can't wait to connect with YOU!💕 This episode is sponsored by Indy Steel Erectors! Indy Steel Erectors is helping build the backbone of Indy, one beam at a time. We’re proud to partner with a company that truly represents what it means to be iconic in Indy. Check them out at IndySteelErectors.com
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Welcome to Be Iconic, Indy: The Podcast
Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.We're your hosts Brey Shirley and Emily Roberts and in each episode of Be Iconic, Indy we'll bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape.We're talking to the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible in Indy!If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re in the right place.Welcome to your new favorite Indy community!Hit follow here and connect with us on Instagram at @BeIconicIndy
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ABOUT THIS SHOW
Be Iconic, Indy is the podcast for Indianapolis women who are building, creating, leading, reinventing, and showing up BIG.Hosts Brey Shirley and Emily Roberts bring you unfiltered conversations with the women shaping Indy’s creative, entrepreneurial, and business landscape - the makers, founders, storytellers, dreamers, and do-ers who are redefining what’s possible.Each episode pulls back the curtain on what it really takes to build a meaningful life and business: the pivots, the purpose, the mess, the momentum, and the magic.If you’re here to grow your brand, elevate your presence, connect with iconic women, and get inspired by local stories with global impact… you’re in the right place. Welcome to your new favorite Indy community.Follow along on Instagram: @BeIconicIndy
HOSTED BY
Brey Shirely & Emily Roberts
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