Be the Media: The Digital Revenue Playbook Podcast

Todd visits with Maple Walker Lloyd, senior director of development at Block Club Chicago, to discuss raising money for non-profit journalism in the Windy City and tips that others can use whether they're taking the for-profit or non-profit route when it comes to organizing their media outlet and making it sustainable.

In Episode Three, I’m talking to Ariel Zirulnick, an audience and product consultant who helps newsrooms do journalism with and for their communities and build systems to make that work sustainable. We're talking about how product thinking has a role in journalism newsrooms and how it helps you reach your readers in creative ways that generate sustaining revenue.

In Episode Two, I’m talking to Michael Grant, founder of Get Current Studio — a design, web development, and storytelling agency that helps BIPOC-owned, local, and non-profit newsrooms leverage the power of Newspack. He’s with us today to talk about the three things he suggests publishers think about when planning to move to a new content management system like Newpack.

In this episode of "Three Things," we explore three concepts that help you plan, organize and profit from events in your market. As a publisher, you've got an advantage—a built-in audience for promoting the event. Now, the trick is to get the other elements right to make the event a success and add to your publication's bottom line and sustainability.