Becoming a Business BadAss

It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing. This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else -  random acts of marketing. No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for marketing that actually works: Research: Understanding what your audience really needs, not just what they say they want • Organise: Creating intentional marketing activity instead of chaotic visibility • Action: Why marketing is not passive, and why conversations close sales • Review: Treating every result as data instead of a personal failure spiral She dives into the danger of hiding behind ‘busy work’, the myth that visibility alone creates revenue, and why so many brilliant business owners are exhausting themselves creating noise with no strategy behind it. Expect straight-talking advice on funnels, follow-up, messaging, selling, audience psychology, and building marketing with actual teeth. No beige. No background noise. Just practical strategy, sharp perspective, and marketing that sounds like a real human being.   Find Rowena here - https://wildingmarketing.co.uk/ Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity  

If you’ve been stuck ‘figuring out your offer’, this episode is going to challenge you in the best way. Because what I see time and time again is women telling themselves they need more clarity, more tweaks, more refinement… before they can really go all in. But that’s not what’s actually going on. In this episode, I break down why ‘offer confusion’ is often just a cover for avoiding decision-making - and how that pattern is costing you sales, confidence and momentum in your business. I walk you through the identity shift from ‘thinking about selling’ to actually becoming someone who sells, and why waiting to feel certain is keeping you stuck. You’ll hear exactly why there is no perfect offer, what’s really creating hesitation in your business, and what needs to change if you want to start making consistent money. This is a straight-talking, no-fluff episode designed to get you out of circling and into action. If you’re ready to decide and move, this one’s for you. Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity  

In this episode, I’m diving into something I’ve been seeing come up again and again with my clients - taking action from scarcity. On the surface, it can look like you’re doing all the right things. You’re showing up, creating content, selling, and signing clients. But underneath it, there’s a different driver. Pressure, urgency, and that constant feeling of ‘it’s not enough.’ I break down what scarcity action really is, how it shows up in your business, and why it keeps you stuck in a cycle of chasing results without ever feeling stable. We talk about the difference between taking action to create something versus taking action to fix something, and why that distinction matters more than your strategy. I also share the key shifts that will help you move out of scarcity and into cleaner, more powerful action that actually builds momentum and consistency. If you’ve been feeling like you’re doing a lot but not getting the results you want, this episode will show you why - and what to do about it. Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity