PODCAST · business
Becoming The Product
by Naya
My “Becoming the Product Podcast" is an APVA-nominated show about my journey into product management. I share my experiences and insights in a diary-style format, documenting the highs and lows of my journey. This podcast is for aspiring product managers and anyone interested in product management. Whether you're just starting or looking for inspiration, this podcast is for you. New episodes are released every Monday, offering valuable insights and firsthand experiences.
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You Are the Product: A New Kind of Résumé
Not every résumé fits on paper.In this reflective episode, Naya explores how proof, process, and storytelling form the foundation of your modern résumé one that evolves with every lesson, pivot, and product you build.Because in the end, you are the product.Timestamps00:00 – 00:30 — Introduction: “You are the product.”00:30 – 01:00 — The story of being laid off and discovering the power of documentation.01:00 – 02:00 — Point 1: Your proof is your portfolio.02:00 – 02:30 — Point 2: Your process is your brand.02:30 – 03:30 — Point 3: Your story is your strategy.03:30 – 05:00 — Product thinking as iteration, not restarting.05:00 – End — Closing reflections + call to action to audit your proof.Key TakeawaysYour résumé isn’t a document; it’s your proof in motion.Proof builds trust faster than credentials.Your process — how you communicate, plan, and execute — is your real brand.Storytelling helps you connect your past to your next pivot.You’re not behind; you’re just iterating.Key Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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69
Is It Too Late to Pivot? (No.)
This week, Naya shares her story of pivoting from banking to tech, and the three truths that helped her rebuild with clarity. If you’ve ever wondered if it’s too late to start again, this one’s for you. Spoiler: It’s not. You’re not behind, you’re just iterating.Timestamps:0:00 – 1:00 — Intro: What inspired this episode and the myth of “too late.”1:00 – 1:30 — My layoff story: From banking to blank slate.1:30 – 2:30 — Discovering tech and realizing I’d been doing “product thinking” all along.2:30 – 4:30 — Three truths about pivoting: redeeming your past, choosing curiosity, and building clarity through action.4:30 – 6:00 — Encouragement for anyone feeling behind.6:00 – End — Call to action and community invites.Key Takeaways:Your past experience is data, not detour.Curiosity can be a valid reason to change direction.Start small; clarity comes from doing.You’re not late. You’re iterating.Key Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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68
Branding as a PM: Less Logos, More Proof
Summary:In this episode, Naya redefines what personal branding means for product managers and creatives. It’s not about logos or aesthetics — it’s about proof. She shares how documenting in real time, building in public, and aligning every creative outlet to a purpose has shaped her brand as a product builder.Key Takeaways:Branding = the proof you leave behind.Progress > perfection.Build a brand that functions, not just exists.Every piece of work you share is a micro-proof.Timestamps:00:00 – 01:10 → The question: “If your brand disappeared tomorrow, what proof would remain?”01:10 – 02:45 → Why branding isn’t design, it’s data.02:45 – 03:20 → Early lessons from documenting in public.03:20 – 04:15 → Proof is the new branding.04:15 – 05:30 → Build in public: why people connect with progress.05:30 – 05:45 → Make your brand functional.05:45 – 06:30 → You don’t need a rebrand, you need a record.06:30 – 07:00 → Final thoughts + CTA.
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From Idea to Offering: How I Built a Service from My Skillset
In this episode, Naya breaks down how she transformed her product management experience into structured offerings like PMaaS and Side Hustle Stories. She shares how small acts of documentation became data, how structure created clarity, and why proof always comes before scale.Key Takeaways:You don’t start by building a business — you start by building proof.Your patterns reveal your first offer.Structure creates clarity and scale.Test in public — feedback builds confidence.Your experience is your data.Timestamps00:00 – 02:30 | The surprising start — how documentation turned into a product journey02:30 – 05:30 | Story: From podcast reflections to building proof05:30 – 06:00 | Point 1: Start by naming what’s working06:00 – 06:30 | Point 2: Build structure around your skill06:30 – 07:00 | Point 3: Show proof before you scale07:00 – 07:45 | Wrap-up & final reminder: Proof becomes your product07:45 – 08:30 | CTA: Newsletter, Side Hustle Stories, Dive Africa
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What Founders Teach Me About Product Thinking
In this reflective episode, Naya shares what working with startup founders taught her about real-world product thinking. Beyond frameworks and templates, founders taught her the value of clarity, prioritization, storytelling, and scrappy validation. She connects these lessons to her own journey building PMaaS and preparing for Dive 2025 — Africa’s biggest tech and product conference.Key Takeaways:Clarity is a discipline, not an end goal.Prioritize what matters now — not everything at once.Storytelling is a product strategy.Build with what you have, not what you wish you had.Validation always beats perfection.Timestamps:00:00 – 01:10 | Founders move fast — intro to today’s topic01:10 – 03:50 | Observing early-stage founders: from chaos to clarity03:50 – 05:20 | Lesson 1: Clarity isn’t an outcome, it’s a discipline05:20 – 06:50 | Lesson 2: Prioritize what matters right now06:50 – 07:40 | Lesson 3: Storytelling as strategy07:40 – 08:00 | Lesson 4: Build with what you have08:00 – 09:00 | Lessons I’ve applied to PMaaS09:00 – 09:30 | Dive 2025 mention & reflections on community09:30 – 10:00 | Wrap-up & CTAsKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaSThe Dive 2025
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Why I’m Excited for Product Dive 2025
In this episode, I talk about Product Dive 2025, Africa’s biggest tech and product conference, my role as an ambassador, and what the Becoming the Product community can gain from it. I share why this event is special to me, what to expect, and how to plug in ahead of December.Timestamps:00:00 – Intro: Something big is happening in December01:30 – What Product Dive 2025 is all about04:00 – My role as an ambassador07:00 – Why this matters to me personally10:00 – What you can get out of it13:00 – CTAs + Wrap upKey Takeaways:Product Dive is the #1 tech/product event on the continent.Ambassador roles can be more than promotion — they can be storytelling bridges.This is a prime opportunity to learn, connect, and grow within Africa’s product ecosystem.Key Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaSproductdive.com/the-dive-2025-conference
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My Most Underrated Career Move: Working in Incubation
In this reflective episode, Naya shares why stepping into incubation was one of her smartest career moves — even if it didn’t look like it at first. She unpacks how working with founders sharpened her product thinking, inspired PMaaS, and gave her strategic positioning that a traditional PM role couldn’t.Key Takeaways:Unconventional pivots can sharpen unique skills and perspectives.Incubation offers deep exposure to multiple products and founders.Acting as a “fractional PM” builds operational clarity and mentorship muscles.Quiet moves often become powerful leverage points later on.Episode 14: My Most Underrated Career Move — Working in Incubation00:00 – 01:30 | Intro: Bold moves that don’t look bold at first01:30 – 02:00 | Story: Becoming an incubation manager02:00 – 03:00 | Point 1: Ecosystem exposure03:00 – 04:00 | Point 2: Operational clarity & mentorship04:00 – 05:00 | Point 3: Strategic positioning for PMaaS05:00 – 06:00 | Wrap-up & reflectionsKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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Quiet Building as strategy
In this reflective solo episode, Naya shares why not every season of building needs to be loud. She breaks down her Q3 “quiet season,” the mindset shifts that came with it, and practical ways to document and build intentionally when visibility is low.Key Takeaways:Quiet seasons are powerful for strategy and foundation workValue doesn’t disappear just because it’s not visibleDocument your journey quietly now — share later when the time is rightSilence can be strategy, not stagnationEpisode 13: The Quiet Build — Why Not Every Season is Loud00:00 – 01:30 | Intro: Why quiet seasons matter01:30 – 02:00 | Story: My unplanned Q3 pause02:00 – 03:00 | Point 1: Quiet seasons build foundations03:00 – 04:00 | Point 2: Visibility ≠ value05:00 – 06:00 | Point 3: Document quietly, share later6:00 – 6:05 | Wrap up & remindersKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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How I Use Notion to Run 3 Hustles
In this practical solo episode, Naya shares her Notion system for managing a full portfolio career without a team. From holistic goal planning to project management across multiple hustles, and even using Notion as a website, this is the behind-the-scenes look at her real operating system.Episode 12: How I Use Notion to Run 3 Hustles00:00 – 00:38 | Introduction: How I manage multiple hustles solo00:38 – 01:21 | Life before Notion: scattered docs, sticky notes, chaos01:21 – 03:38 | Building my 2025 dashboard — holistic planning03:38 – 05:40 | Master Task Database across podcast, PMaaS, content05:40 – 07:14 | Turning Notion into backend + frontend07:14 – 08:09 | Why Notion is my COOKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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Protecting Peace While Building Ambition
In this reflective solo episode, Naya opens up about the quieter side of ambition, the overwhelm that can come from juggling multiple creative and professional pursuits. She shares three lessons she’s applying this season to protect her peace while continuing to build intentionally: recognizing overload early, creating clear boundaries, and protecting rest and joy.Episode 11: Protecting Peace While Building Ambition00:00 – 01:03 | Introduction: Ambition can chip away at your peace if unchecked01:03 – 02:11 | Q3 reality check — overwhelm, disconnect, and hitting pause02:11 – 05:18 | Lesson 1: Recognizing overload early and identifying signals05:18 – 07:23 | Lesson 2: Creating containers and boundaries to focus energy07:23 – 09:55 | Lesson 3: Protecting joy and rest intentionally09:55 – 11:39 | Reframing expectations & designing sustainable systems11:39 – 12:31 | Final reminder: Your peace is not optionalKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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From Downloads to Revenue: What I’ve Learned So Far
In this honest solo episode, Naya normalizes the messy middle of building products. Proof isn’t about instant revenue. It starts with listeners, subscribers, first sales, and community. She shares her own lessons from podcasting, launching mini courses, and validating PMaaS.Episode 10:From Downloads to Revenue: What I’ve Learned So Far00:00 – 00:42 | Why this isn’t a “10k in 10 days” story00:42 – 01:29 | Proof starts with people showing up01:29 – 02:23 | Downloads ≠ dollars: why podcasting builds community first02:23 – 03:21 | Small sales are still validation03:21 – 04:26 | Mindset shift: monetization is a long game04:26 – 05:21 | Running experiments like PMaaS alongside courses05:21 – 06:00 | Final reminder: proof doesn’t start with profitsKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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What Building in Public Actually Looks Like
This week, Naya reflects on the real meaning of building in public, not just milestones, but also pauses, pivots, and messy progress. She shares lessons from falling behind, why documentation matters more than perfection, and how experiments like PMaaS add credibility even before they succeed.ShownotesEpisode 9: What Building in Public Actually Looks Like00:00 – 01:00 | Why “building in public” isn’t just shiny LinkedIn posts.01:00 – 02:30 | Falling behind in Q3 — and realizing silence is part of the story.02:30 – 03:20 | Lesson 1: Transparency attracts trust.03:20 – 04:20 | Lesson 2: Documentation beats perfection.04:20 – 05:20 | Lesson 3: Your process is your proof.05:20 – 06:10 | Experimenting with PMaaS (Product Management as a Service).06:10 – 07:20 | Encouragement: share one imperfect thing this week.Key Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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Designing My PMaaS: From Idea to Offering
What if you could rent a PM’s brain? In this episode, I share the idea of PMaaS—Product Management as a Service—and why I’m building it in public.Timestamps:[00:00:38] Why PMaaS? Lessons from incubation and acceleration[00:01:20] The gap: feature-heavy, user-light startups[00:02:42] What PMaaS could look like (validation sprints, MVP roadmaps, prioritization)[00:03:32] Building toward a January 2026 launch[00:03:58] Validation first, iteration over ego, community first[00:04:22] Recap: PMaaS as the bridge between messy ideas and working productsKey Takeaways:Founders need product thinking before they need a full-time PM.PMaaS could fill the gap with lightweight, flexible support.Building in public means inviting community into the process.Key Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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Behind the Incubator: Lessons from Founders I Support
From validation to iteration, incubation reveals the truth about product work. In this episode, I share lessons from working with startups that every aspiring PM or side-project builder needs to hear.Timestamps:[00:00:55] Landing an incubation role through community[00:02:28] Why vision without validation is quicksand[00:04:09] Iteration beats ideation every time[00:05:19] Introducing PMaaS: Product Management as a Service[00:06:05] Community as your first feature[00:07:18] Announcement: Speaking at Product Conference 2025[00:08:04] Wrap-up and CTAsKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleSubscribe to the newsletterDM me on LinkedIn about PMaaS
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Passive Income is Not Passive — Especially for Builders
Everyone loves the idea of passive income, but it’s rarely passive when you’re still building. In this solo episode, I share what it really looks like to build on the side while working full-time. Let’s talk about PMaaS, proof, and planting in publicimestamps & Highlights:[00:00:00] The myth of passive income while building[00:01:00] Balancing a full-time job and building PMaaS[00:02:00] Why digital downloads and service offers still need heavy lifting[00:03:13] Teaching is marketing when you have no team[00:04:27] Proof before profit—and why it's uncomfortable[00:06:35] Reflection: share one small proof point this week[00:07:40] Final reminder: you’re planting, not failingKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice Bundle
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Teaching What You've Practiced: From PM to Course Creator
Ever thought, “Who am I to teach this?” In this solo episode, Naya shares how surviving chaos led to teaching what she practiced, without a platform, permission, or perfect plan.Timestamps & Highlights:[00:00:00] You don’t need to be an expert to be a guide[00:00:59] From survival mode to systems[00:02:15] When DMs become demand[00:03:00] Teaching = documenting what worked[00:04:00] Your lived experience is already a framework[00:05:00] Start messy, start small, start free[00:06:29] If you’ve helped one person, it countsKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice Bundle
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Digital Products Are Products Too
Think your checklist or template isn’t a real product? Think again. In this short solo episode, Naya unpacks why digital products count, and how to turn them into proof.Timestamps & Highlights:[00:00:00] – Digital products are products.[00:00:51] – The SMART PM Roadmap story[00:01:31] – Full product lifecycle without a single line of code[00:02:01] – Templates solve real problems too[00:03:00] – From gap to launch: user research to iteration[00:04:10] – Turn your content into a case study[00:05:18] – Side Hustle Stories & Smart PM Roadmap callout[00:06:12] – You’re not just learning product—you’re becoming itKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice Bundle
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Behind the Build: GigSecure + TEF
This one’s personal. Naya shares how a career transition exposed the gap in protections for gig workers, and how she built GigSecure to fix it.ength: ~11 minsTimestamps & Highlights:[00:00:00] – Why GigSecure didn’t start as a hackathon idea[00:00:51] – From traditional job benefits to gig work vulnerability[00:01:49] – Asking hard questions about health, savings, and support[00:02:37] – Getting validation through the TEF grant[00:03:26] – Building the MVP with Flutterflow, Supabase, Buildship, and AI[00:05:16] – No-code isn’t a shortcut—it’s a strategy[00:06:00] – You don’t need to wait for validation, but it’s powerful when it comes[00:07:16] – What protections do gig workers really need?[00:09:20] – Encouragement for listeners to start small and build proof[00:10:14] – Tools, roadmaps, and next steps for building in publicKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice Bundle
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What Even Is a Portfolio Career?
Are you tired of one-size-fits-all careers? In this episode, Naya shares how she moved beyond the traditional product path and built a portfolio career that reflects her real life and values.Timestamps & Highlights:[00:00:00] – Intro: nervous, excited, and ready to unpack it all[00:01:10] – Feeling boxed in by a single job title[00:02:01] – What a portfolio career actually is[00:03:45] – How life changes (marriage, motherhood) led to redefining work[00:04:41] – Building proof through courses, roles, and self-driven work[00:06:00] – Starting small with what you already know[00:07:31] – Proof, clarity, and courage over audience size[00:08:25] – Final thoughts + free resourcesKey Links:Free Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice Bundle
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Why I Decided to Become My Own Product
In this season opener, I’m reflecting on how Becoming the Product has evolved, from a way to break into product management to a framework for building a career (and life) on your own terms.I share how launching a podcast, building mini-courses, pivoting careers, and trusting the process helped me stop waiting for permission and start designing a portfolio career. If you've ever felt like you're more than just a job title, this episode is for you.Timestamps[00:00:00] – Welcome to Season 3 & life/career update[00:01:02] – How and why the podcast started[00:02:17] – Learning to build trust in myself without a title[00:03:00] – Pivoting into incubation, courses, and GigSecure[00:03:52] – From jobs to portfolio careers: defining a product-led life[00:04:18] – What “Becoming the Product” actually means[00:04:48] – The unglamorous (but real) part of growth[00:05:13] – Proof through storytelling, no-code, and consistency[00:05:44] – Who this season is for (creators, PMs, multihyphenates)[00:06:11] – How to get started: free roadmap & courses[00:07:02] – Closing and gratitudeResources MentionedFree Smart PM Career RoadmapBuild Without Permission – Mini CourseSide Hustle Stories – Mini CourseProof & Practice BundleWant more career clarity and confidence?Sign up for the newsletter: Becoming the Product → [Subscribe]Thanks for being here. Let’s make this season the one where you become the product.
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180 Days In: Growth, Challenges, and Key Lessons as a PM
In this season finale of Becoming the Product, Naya reflects on her first 180 days as a Growth Manager, sharing key lessons and milestones in her journey. From building confidence in project scoping on Nifty to validating problem statements and taking on her first go-to-market (GTM) task, Naya discusses how these six months have shaped her approach to product management. She recounts how early challenges in understanding company tools and culture evolved into skills she now confidently applies, emphasizing the importance of iteration, resilience, and adapting to the fast-paced nature of product management. Naya also expresses gratitude for the support from the Becoming the Product community throughout this season, including an award win that validated her commitment to sharing her story. As she looks forward to next season, Naya offers advice for aspiring product managers: embrace iteration, stay curious, and don’t shy away from challenging tasks. Whether you’re just starting out or growing in your career, this episode is a heartfelt conclusion to the season, packed with practical insights and inspiration for the journey ahead.
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Behind the Buildathon: My Journey to Second Place
In this episode of Becoming the Product, Naya shares her exciting journey to securing second place in the Enyata Buildathon, a competition where she used no-code tools to create an innovative solution for freelancers. Naya takes listeners behind the scenes of how she almost didn’t apply, but eventually submitted her project, "Gig Secure"—an AI-powered digital marketplace that connects gig workers to affordable micro-insurance. From outlining her project plan in Nifty to building the MVP using tools like FlutterFlow and Supabase, Naya offers a step-by-step guide to navigating a hackathon, even with minimal technical experience. Throughout the episode, Naya shares valuable tips, including the importance of playing to your strengths, using the right no-code tools, and ensuring your solution works effectively for demos. She also emphasizes the power of storytelling in presentations and how focusing on the problem can make a difference. Whether you’re interested in competing in hackathons or bringing a product idea to life, this episode is packed with actionable insights on leveraging no-code tools and showcasing your solution with impact.
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From Idea to MVP: A Practical Guide for Aspiring PMs
In this episode of Becoming the Product, Naya is joined by expert guest Dele Tosh to break down the practical steps of transforming a product idea into a Minimum Viable Product (MVP). Together, they discuss how to validate ideas before investing significant resources, using no-code tools for early testing, and the importance of staying close to your users during the development process. Dele shares his experiences and insights on the essential considerations for defining the scope of an MVP and selecting features that deliver the most value to early users. Listeners will gain valuable tips on how to use platforms like Google, FlutterFlow, and AI tools to build quickly and efficiently, as well as the key metrics to track once the MVP is live. Whether you’re an aspiring product manager or a solo entrepreneur, this episode is packed with actionable advice on how to go from concept to launch while navigating the challenges of creating a successful product.
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Celebrating a Year: Reflections and Future of Becoming The Product
In this special anniversary episode of Becoming the Product, Naya reflects on an incredible year of podcasting. From launching the very first episode to winning an APVA Award in the Career and Entrepreneurship category, Naya shares the highs and lows of her journey. She talks about the challenges of staying consistent, overcoming imposter syndrome, and navigating technical setbacks, while also celebrating the supportive community that has grown around the podcast. This episode is a heartfelt reflection on the past year and a celebration of how far the podcast has come. As Naya looks ahead to the future of Becoming the Product, she shares her next steps and plans to further engage with her listeners. She also provides valuable tips for those looking to start their own podcast or share their journey online, emphasizing the importance of finding your purpose, embracing imperfections, and building consistency. Whether you're a long-time listener or new to the podcast, this episode offers a deep dive into the lessons learned and the exciting possibilities for the future.
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Navigating Parenthood and Product Management with Chika
In this episode of Becoming the Product, Naya is joined by Chika, a product manager and mother of two, to explore the unique challenges of balancing parenthood with a demanding product management career. Chika shares her inspiring journey, from facing rejection during her pregnancy to transitioning into product management after starting her career as a virtual assistant. Her story sheds light on the realities of working in tech while raising a family, offering practical strategies for other parents navigating similar challenges. Chika discusses the importance of setting boundaries, using tools like calendars, and prioritizing tasks to stay organized. She also opens up about the value of asking for help and building a supportive network, emphasizing that no parent should feel the need to go through it all alone. Whether you're a parent balancing family and career, or simply interested in hearing how others make it work, this episode is full of valuable insights and heartfelt advice.
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Mastering Personal Growth for Aspiring PMs
In this episode of Becoming the Product, host Naya dives into personal growth strategies essential for aspiring and established product managers. She emphasizes that product management goes beyond technical skills, such as building features or managing teams; it requires constant learning, adaptability, and leadership. Naya shares her personal journey of how building a consistent learning routine, whether through webinars, newsletters, or PM communities, has helped her stay updated with industry trends. She also highlights the importance of soft skills like communication and empathy, as they complement the technical expertise needed to thrive in the field. Naya also explores key techniques to foster continuous personal growth, including developing a growth mindset, mastering time management, expanding your network, and practicing self-reflection. She explains that embracing feedback, networking with peers and mentors, and scheduling time for personal development all contribute to long-term success. Whether you're just starting or looking to advance your career, this episode provides actionable insights for anyone eager to elevate their skills and mindset in product management. Tune in to discover how these strategies can help you unlock your full potential.
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Harnessing Curiosity: Segun's Journey from Social Media to Product Management
In this episode, Naya sits down with Segun, a former social media manager who successfully transitioned into product management. Segun shares the challenges he faced during his career change, including applying to over 200 jobs before landing his first product role. He emphasizes the importance of consistency, putting yourself out there, and turning your knowledge into valuable content to showcase your skills. Segun also discusses how his social media experience has positively influenced his approach to product management and quality assurance. He explains how social listening and customer research from his digital marketing days translate to effectively gathering user feedback and identifying product issues. Tune in to learn Segun's top tips for making a smooth career transition and leveraging transferable skills.
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Learning by Doing: What Bootcamps and Courses Didn’t Prepare Me For
In this episode of Becoming the Product, host Naya dives into the realities of product management that bootcamps and courses don't fully prepare you for. While theory gives you a solid foundation, it’s in the real-world application that the true learning happens. Naya shares personal experiences about adapting to new tools, managing stakeholders, and dealing with changing priorities—all skills that weren’t covered in formal training. Tune in to learn why "learning by doing" is essential for product managers and how Naya overcame practical challenges in her first role as a Growth Manager. If you're an aspiring product manager, this episode is for you!
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Balancing Books and PM Bootcamps: Esther's Student to PM Journey
In this inspiring episode of "Becoming The Product," host Naya interviews Esther, a young product manager who successfully juggled her final year of university studies with a demanding product management fellowship. Esther shares her journey from discovering tech through a boot camp to landing a spot in the Women Techsters Fellowship, all while completing her English degree. Listeners will gain valuable insights into Esther's time management strategies, the challenges she faced (including a broken laptop and network issues), and how she overcame them. Esther's story highlights the importance of discipline, prioritization, and determination in pursuing a career in tech. She also discusses how her experience balancing multiple responsibilities has shaped her skills as a product manager, particularly in areas like prioritization and deadline management.
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Reflecting on a Year: My Journey into Product Management
In this reflective episode of Becoming the Product, Naya takes us through her transformative journey over the past year as she transitioned from a developer to a product manager. From the initial decision to pivot into product management to navigating the challenges of bootcamps, volunteering, and landing a growth manager role at a startup, Naya shares her experiences, lessons learned, and the strategies that helped her succeed. This episode is perfect for anyone considering a career change into product management or currently navigating their own transition, offering practical insights and inspiration from Naya's personal story. Tune in as Naya discusses the importance of continuous learning, effective communication, and the power of networking and mentorship. She also opens up about the struggles of balancing multiple responsibilities, the value of embracing failure, and the excitement of stepping into a new role. Whether you're just starting out or well on your way, this episode provides valuable takeaways to help you on your journey
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Outcome-Oriented Product Management: Insights from Doja
In this episode of "Becoming the Product," we discuss the world of outcome-oriented product management with our special guest, Doja. With a rich background in managing multiple product lines across various industries, Doja shares invaluable insights on focusing on outcomes rather than just output. We explore the importance of aligning product goals with business objectives, the role of cross-functional teams in driving success, and how to measure the true impact of your product efforts. Don't miss out on these practical tips and strategies that can elevate your product management game. Subscribe to our newsletter for more expert advice and exclusive content straight to your inbox!
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Landing My New Role: The Application Process and Interview Tips
In this episode of Becoming the Product, I take you through the unique application process that led me to my current role. I share how I leveraged my community connections, approached unconventional application questions using the STAR method, and navigated the interview stages without relying heavily on my CV. This episode is packed with actionable tips, from optimizing your CV for impact to mastering the art of storytelling in interviews, all tailored for aspiring product managers. If you're gearing up for a job search or looking to refine your interview strategy, this episode is a must-listen. Don’t forget to subscribe to the Becoming the Product newsletter for more insights, resources, and updates on upcoming episodes.
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Staying Relevant as a Product Manager: Insights from Eno
In this episode of Becoming the Product, Naya sits down with Eno, a product management expert, to discuss practical strategies for staying relevant in the ever-evolving field of product management. Eno shares her unconventional journey into product management, emphasizing the importance of continuous learning, networking, and mentorship. Eno Peters is an accomplished product manager with a robust background in EdTech and a recent transition into the sustainability sector. Leveraging expertise in developing innovative educational products, Eno Peters now focuses on creating impactful sustainability solutions. At the intersection of product management and sustainability, Eno Peters is dedicated to driving positive change through strategic, user-centric product development. Listeners will gain valuable insights into setting learning goals, the significance of community involvement, and how to navigate the challenges of entering the product management space. Additionally, we're thrilled to announce that Becoming the Product has been nominated for the APVA Awards in the 'Career and Entrepreneurship' category! If you enjoy the podcast, please consider voting for us. Your support would mean the world as we continue to bring valuable content to aspiring product managers. Voting is open now, and you can cast your vote on the APVA Awards website. Thank you for your continued support!
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37
Banking vs. Startups: Navigating the Cultural Shift
In this episode of "Becoming the Product," Naya discusses the contrasting worlds of traditional banking and tech startups. Drawing from her personal journey, she highlights the stark differences in work cultures, decision-making processes, and daily routines. Naya shares practical tips and personal anecdotes on how to adapt and thrive in a startup environment, emphasizing the importance of flexibility, continuous learning, and collaboration. Exciting News! Our podcast, "Becoming the Product," has been nominated for the APVA Awards in the Career and Entrepreneurship category. Your support means the world to us! Please take a moment to vote by following these steps: Go to APVA Awards Website Click on “Voting Now Open” Select "Podcast" Choose "Career and Entrepreneurship" Enter your email Select “Becoming the Product by Naya” Submit your vote Thank you for your continued support! Enjoy the episode!
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36
Freelancing as a Product Manager: Oyindamola's Journey
Join us for an inspiring conversation with Oyindamola, an accomplished product manager who transitioned to freelancing. In this episode, Oyin shares valuable insights into the world of freelancing, the challenges and rewards, and practical tips on how to build a successful freelance career. Whether you're considering freelancing or looking to enhance your current practice, this episode is packed with actionable advice and personal anecdotes that you won't want to miss. 🎉 Exciting News! I am thrilled to announce that our podcast, "Becoming the Product," has been nominated for the APVA Awards in the 'Career and Entrepreneurship' category! Your support means the world to us, and we'd be grateful for your vote. Here's how you can vote: 1. Go to the APVA Awards 2. Click on “Voting Now Open” 3. Select "Podcast" 4. Choose "Career and Entrepreneurship" 5. Enter your email 6. Select “Becoming the Product by Naya” 7. Submit your vote Thank you for helping us achieve this milestone!
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35
Reflecting on 60 Days as a Growth Manager: Progress and Adjustments
In this episode of "Becoming the Product," host Naya shares a reflective journey of her first 60 days as a growth manager at a startup in Lagos, Nigeria. Naya discusses her experiences, progress, and the adjustments she's made, offering valuable insights and lessons learned. Key Discussion Points: Transition from onboarding and training to handling significant tasks. The importance of qualitative research and confidence-building in ideation and hypothesis validation. Overcoming imposter syndrome and adapting to new team dynamics. Utilizing the Valentine Aks framework for continuous learning and documentation. Engaging with customers, refining product strategies, and executing quick wins. You can tune in to hear Naya's candid reflections and practical advice for anyone navigating a new role or looking to understand the intricacies of growth management. Don't miss the next episode, where Naya discusses freelancing as a product manager with a special guest!
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34
Mastering User Feedback: Fumnanya's Insights
In this episode of "Becoming the Product," host Naya dives deep into the world of user feedback with Fumnanya, a seasoned Product Manager. Together, they explore how to effectively gather, analyze, and apply user feedback to drive product success. Fumnanya shares his experiences and strategies for leveraging data to understand user needs, making informed decisions, and fostering continuous improvement in product development. Tune in to discover practical tips and real-world examples that can help you harness the power of user feedback to enhance your products and meet customer expectations.
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33
Building Your Personal Brand as a PM: Naya's Guide
In this episode of "Becoming the Product," I discuss the essential concept of personal branding for product managers. Discover what personal branding means in this role, why it's crucial in today's competitive market, and how you can effectively build and maintain your unique brand. I'll cover key strategies like defining your personal brand, creating a strong online presence, networking effectively, and sharing your knowledge. Plus, I'll provide actionable tips and worksheets to help you start your personal branding journey. Tune in to learn how to stand out and advance your career as a product manager. Whether you're experienced or just starting, this episode is packed with insights and practical advice to help you make a lasting impression in the industry. Listen now and start building your personal brand today!
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32
Transitioning to API Product Management: Adenike's Insights
In this episode of "Becoming a Product," host Naya welcomes Adenike, a Technical API Product Manager, to discuss her journey from marketing to mastering API product management. Adenike shares her unique career transition story, emphasizing the importance of technical knowledge for product managers and offering practical advice for those looking to make a similar switch. From understanding the nuances of APIs to the significance of continuous learning, Adenike's insights are invaluable for aspiring and current product managers alike. Tune in to learn about: The critical skills required for API product management. The challenges and triumphs Adenike faced while transitioning to a technical PM role. Essential resources and courses that aided her journey. The balance between technical and non-technical skills for successful product management. Whether you're an aspiring product manager or a seasoned professional, this episode provides a wealth of knowledge and inspiration to help you navigate the complexities of API product management.
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31
My First 30 Days: Naya's Growth Manager Journey
Join Naya in this episode of "Becoming the Product" as she shares her journey through the first 30 days as a Growth Manager at a Nigerian startup. From the challenges of onboarding and training to her experiences in customer interactions, project management, and operations, Naya provides insights into the highs and lows of her new role. Tune in to hear about the company's mission, the services they offer, and Naya's strategies for overcoming imposter syndrome and ensuring success in her new position. Don't miss out on her valuable tips and reflections on starting strong in a new job.
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30
Overcoming Imposter Syndrome: Valentine Eke’s Insights
In this episode of Becoming the Product, host Naya sits down with Valentine Eke, who shares his journey of transitioning from a user research role to product management and offers practical advice on overcoming imposter syndrome. Valentine emphasizes the importance of mentorship, community support, and gaining real-world experience through volunteer roles. He provides actionable steps to build confidence, such as celebrating small wins and continuously practicing product management skills. Whether you're new to the field or looking to pivot your career, this episode is packed with insights to help you navigate self-doubt and succeed in product management. Join the conversation and share your thoughts via LinkedIn, Instagram, or voice message on Spotify. Tune in and continue this journey with us!
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29
Season 2 Kickoff- Lets Catch Up!
Season Two Premiere: Reflecting on My Journey and Embracing New Challenges Welcome to Season Two of Becoming the Product! In this exciting premiere, I reflect on my incredible journey from launching this podcast to landing my first role in product management. I'll share the milestones and challenges I faced, from interacting with my first guests to becoming a growth manager at a startup. I discuss my strategies for thriving in my new role and how I stay relevant in the competitive field of product management. I'll also open up about dealing with imposter syndrome when offered a tutoring gig and my decision to focus on gaining practical experience before teaching. This season is packed with valuable insights and actionable advice. I've lined up guests from my network and digital mentors to talk about key topics for aspiring and transitioning product managers. From tackling imposter syndrome to navigating daily challenges, there's a lot to learn. I've also started a new newsletter to connect with you, offering exclusive content, early announcements, and free resources to help you in your product management journey. Don’t miss out—subscribe on Spotify and sign up for the newsletter on my website- [email protected] Join me on this journey, share your stories, and give feedback to help shape the content that matters most to you. Connect with me on LinkedIn, Twitter, and Instagram, and be part of our community dedicated to becoming the best product managers we can be. See you in the next episode, and have a fantastic week ahead!
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28
The Final Reflection:Naya's PM Transition Journey
In the heartfelt season finale of Becoming the Product, host Naya takes us on a reflective voyage through her personal evolution in the world of product management. Since launching the podcast in October 2023, Naya has been candidly documenting her six-month mission to secure her first PM role—a goal she's fiercely pursuing as the journey unfolds. Join Naya as she recounts the pivotal moments of her transition, from completing the prestigious DCTP bootcamp to placing fifth in the Hello PM case study challenge—a remarkable feat that underscored her growing prowess in the field. She shares the unexpected joy of hosting five incredible guests, each bringing a wealth of knowledge and inspiration to aspiring product managers tuning in. Naya also highlights her role as a channel lead within the Dev Career community, where she pays it forward, aiding others as they navigate their own paths. Her initiative in organizing the first Tech Girls Drive is a powerful testament to her commitment to nurturing future tech talent. Moreover, her stint contributing to an open-source company showcases the collaborative spirit and impact of her work. As the community that has blossomed around this podcast reaches new milestones—with 500 LinkedIn followers and over 100 Spotify subscribers—Naya extends her deepest gratitude for the unwavering support and engagement that have fueled her journey. For anyone venturing into product management, Naya's parting wisdom resonates deeply: Embrace your journey, with all its uncertainties and triumphs. Stay curious, resilient, and committed. It's the mindset of continuous learning, adaptability, and empathy that truly defines a product manager. Though this chapter of Becoming the Product comes to a close, the lessons and memories shared will continue to inspire. Thank you for being an integral part of this transformative experience. Until next time, keep striving, keep evolving, and keep becoming the product you are meant to be. Have an amazing week ahead.
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27
From PM to Entrepreneur: Adeyinka Adedoja’s Journey
In this week’s episode of Becoming the Product, join host Naya as she welcomes the multifaceted Adeyinka Adedoja to share her transformative journey from product manager to entrepreneur. Adeyinka unravels the challenges and revelations she encountered while pivoting from a career in finance and data science to launching her venture in the travel tech space. Tune in to discover how Adeyinka's stumble into a product management boot camp with Colab ignited her passion for design thinking and strategic product development. She candidly discusses the mindset shifts required to transition from feature-focused thinking to user-centric problem-solving, and how those skills were pivotal in the creation of her startup. Whether you're a current PM with an entrepreneurial itch or simply intrigued by the process of bringing innovative solutions to market, Adeyinka's advice is both practical and inspiring. And as she predicts an exciting future where building solutions becomes the norm, you won't want to miss her perspective on how this shift could shape the economic landscape. Remember, we're eager to hear from you! Share your thoughts and questions via voice message on Spotify. Immerse yourself in an episode that's as enlightening as it is empowering, and perhaps take the first step towards your own entrepreneurial journey.
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26
Mastering the PM Job Search Process
Embark on a candid journey with Naya in this introspective episode of Becoming the Product, where she delves into the trials and triumphs of the product management job search. Transitioning into a new career can be daunting, but Naya's six-month quest to secure a role in the industry is a testament to her dedication and strategic approach. Listen in as Naya shares the valuable lessons learned from participating in boot camps, leveraging her eight-year banking background to target fintech roles, and the importance of tailoring resumes and cover letters to stand out in a competitive job market. She offers practical advice on how to update your portfolio with relevant projects and why it's crucial to customize your application to match job descriptions. Whether you're new to product management or looking to make a career pivot, this episode is packed with actionable tips to help you navigate the job search landscape. Naya's journey serves as an inspiration and a blueprint for anyone aspiring to break into the field. As always, your questions and thoughts are welcome via DM or voice message. Join us for an episode that’s as informative as it is motivational, and take a significant step towards landing your dream job in product management. Have a great week ahead!
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25
AI Product Management- Featuring Guest Aishwarya
Dive into the cutting-edge world of AI Product Management in this fascinating episode of Becoming the Product. Host Naya welcomes Aish, an AI product manager with a rich background in computer science and a journey from software development to the nuanced field of AI in product management. Aish shares her insights on the transition from a technical role to one that requires a balance of technical expertise and user-centric focus. She demystifies the path to becoming an AI product manager, emphasizing the importance of understanding data and machine learning. Discover how AI is revolutionizing product management, from enhancing user experiences through recommendation engines to optimizing internal processes and building groundbreaking products. Whether you're an aspiring AI product manager or a seasoned professional seeking to specialize further, this episode is packed with actionable advice. Learn about the essential courses, the value of freelance projects for building your portfolio, and the practical applications of AI in everyday product management tasks. Tune in to gain a comprehensive understanding of the role of data in AI product management and how to harness AI tools for market research, customer insights, and predicting user behavior. Don't miss out on these invaluable tips and strategies that could shape your career as an AI product manager. Remember, you can always reach out with your questions and thoughts through Spotify or LinkedIn. Join us for this enlightening conversation and take a step closer to becoming the AI product manager you aspire to be.
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24
Product Management in the Bank- Featuring Guest Linda Madu
In this episode of Becoming the Product, linda and I discuss the world of product management within the banking sector, exploring the unique challenges and opportunities faced by professionals in this dynamic field. Join us as we uncover key insights, best practices, and strategies for success. From developing innovative financial products and services to navigating regulatory frameworks and customer demands, product managers in banking play a crucial role in driving growth and enhancing the customer experience. Our guests share their firsthand experiences and expertise, offering valuable advice for aspiring and seasoned product managers alike. Whether you're a fintech enthusiast, a banking professional looking to transition into product management, or simply curious about the intersection of finance and technology, this episode offers a wealth of knowledge and inspiration. Tune in to gain valuable insights and perspectives on navigating the complex world of product management in the banking sector.
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23
Crafting a Compelling PM Resume, Portfolio and Cover Letter
In 'Becoming a Product,' host Naya takes listeners on a comprehensive journey through the essential documents crucial for landing a product management job: the resume, portfolio, and cover letter. Drawing from my experiences and extensive research, I provide invaluable insights and actionable strategies to help you make a strong first impression in the competitive job market. From crafting a tailored resume to building a standout portfolio and writing a compelling cover letter, each episode equips aspiring product managers with the tools needed to showcase their unique value proposition and land their dream job. Join me as I share practical tips and personal anecdotes, and invite listeners to participate in the conversation, making 'Becoming a Product' a must-listen for anyone navigating the product management career path
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22
Learning the basics- The Product Lifecycle
Hello Everyone! Have you ever wondered how products go from an idea to being on shelves—or in your hands? Well, in this episode of Becoming the Product, I will be discussing the product lifecycle. Join ma as I got through the different stages of a product's life. I'll explain how products are born, grow, get super popular, and, eventually, might slow down a bit. So, if you're curious about how your favorite things come to be—or maybe you're thinking about creating something yourself—this episode is for you. Let's learn together about the wild ride of making and managing products!
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21
Time Management as a PM
Ever feel like there's never enough time in the day? You're not alone! In this episode, I will be discussing time management for product managers. I'll share down-to-earth tips and tricks that I use that would also help you handle all those tasks without feeling overwhelmed. From setting priorities to knowing when to ask for help, I've got you covered. Tune in and get ready to take control of your schedule like a pro!
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ABOUT THIS SHOW
My “Becoming the Product Podcast" is an APVA-nominated show about my journey into product management. I share my experiences and insights in a diary-style format, documenting the highs and lows of my journey. This podcast is for aspiring product managers and anyone interested in product management. Whether you're just starting or looking for inspiration, this podcast is for you. New episodes are released every Monday, offering valuable insights and firsthand experiences.
HOSTED BY
Naya
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