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PODCAST · business

Before the Rewrite

by Ferreira CTO

A podcast that started as a show about tech and architecture mistakes. Then life rewrote the script.Hosted by Peter Ferreira — founder, builder, person in recovery. Season 2 is the real show. Real stories about early sobriety and entrepreneurship. No highlight reels. No polish. Just honest conversations for the person who has something to build and is figuring out how to do both at once.Build anyway.

Publisher-supplied feed metadata · PodParley refreshed Jan 13, 2026 · Source feed

Episodes

  1. Edge Computing for Robotics: The OrbCare Case Study

    I made a decision that saved me six months and probably $200,000: I put the AI on the device, not in the cloud. In this episode, I walk through the architecture of OrbCare—a HIPAA-compliant health monitoring robot I'm building—and show you exactly why edge-first architecture isn't just…

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  2. The 7 Red Flags I Look For in Hardware Startup Architectures

    $20 million Series B. Six months into production. Total architecture rebuild required. This happens more often than you think. And it's completely avoidable. In this episode, I walk through the 7 architecture red flags I've learned to spot immediately when reviewing hardware startup systems:...

  3. The Data Integrity Death Spiral - How Fast-Moving AI and Robotics Companies Accidentally Build Compliance Nightmares

    Think compliance slows you down? Think again. This week, Peter Ferreira breaks down why brilliant AI and robotics teams keep accidentally building $8 million compliance nightmares – and how to avoid becoming one of them. You'll discover why "we'll add compliance later" is the new "we'll add the...

  4. Build vs Buy in Biotech - Making Smart Technology Decisions When Lives Depend On It

    Ever been in a meeting where someone casually suggests "Oh, we'll just build our own LIMS" and you're thinking "Do you have ANY idea what you just said?" This episode is for you. Peter Ferreira breaks down the million-dollar question every biotech company faces: when to build custom solutions...

  5. Stop Waiting: Turn Your Knowledge Into Action (Sunday Meditation)

    Join Peter Ferreira for a contemplative Sunday meditation on the Sunday before Labor Day. This episode explores the gap between knowing and doing – and why the world needs more people who act on what they already know, not more people who endlessly prepare. Using the gentle metaphor of a seed…

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  6. Technical Debt: When to Care and When to Ignore

    A founder just spent $500K and six months "cleaning up code" that worked perfectly fine. His competitors ate his lunch while he was organizing digital filing cabinets. Technical debt sounds scary, but here's the truth: most of it doesn't matter. In this episode, we're demystifying the most...

  7. Why You're Closer to Success Than You Think (Start Your Week Right)

    Feeling stuck or far from your goals? This Sunday meditation will shift your perspective on what real progress looks like. Join me for a 7-minute reflection on the quiet power of consistency and why the water that carves through stone holds the secret to breakthrough success. In this special...

  8. When to Hire Your First Technical Team Members

    A founder just lost $200K on two technical hires that quit after 8 months. Here's how to avoid becoming that statistic. Building on our previous episodes about scaling and flexible tech architecture, this episode tackles one of the most expensive decisions founders make: when and how to hire...

  9. Building Tech That Grows With You

    Last week we talked about why 97% of startups fail to scale. This week, we're flipping the script: how to build tech that bends without breaking. In this follow-up episode, discover the FLEX Framework—four principles that help you build systems that grow with your business instead of against it....

  10. Why Startups Fail to Scale (and How to Avoid It)

    97% of startups that reach product-market fit still fail within five years. The biggest killer? They can't scale. In this episode, we break down the four silent killers that destroy growing companies and reveal the Scale-Smart Framework that separates survivors from casualties. You'll discover…

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  11. Money Matters – Financial Terms Every Tech Leader Should Know

    Technology doesn’t exist in a vacuum—it runs on money. As a CTO, founder, or startup leader, you don’t just need to know how to build. You need to know how to keep the lights on, attract funding, and make smart financial choices. In this episode, we’ll break down the key financial terms and...

  12. How to Align Tech with Your Business Goals

    Today’s episode is all about alignment — making sure your technology doesn't just “exist” in your business, but that it’s actively driving your goals forward.

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ABOUT THIS SHOW

A podcast that started as a show about tech and architecture mistakes. Then life rewrote the script.Hosted by Peter Ferreira — founder, builder, person in recovery. Season 2 is the real show. Real stories about early sobriety and entrepreneurship. No highlight reels. No polish. Just honest conversations for the person who has something to build and is figuring out how to do both at once.Build anyway.

HOSTED BY

Ferreira CTO

Frequently Asked Questions

How many episodes does Before the Rewrite have?

Before the Rewrite currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Before the Rewrite about?

A podcast that started as a show about tech and architecture mistakes. Then life rewrote the script.Hosted by Peter Ferreira — founder, builder, person in recovery. Season 2 is the real show. Real stories about early sobriety and entrepreneurship. No highlight reels. No polish. Just honest...

How often does Before the Rewrite release new episodes?

Before the Rewrite has 12 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Before the Rewrite?

You can listen to Before the Rewrite on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Before the Rewrite?

Before the Rewrite is created and hosted by Ferreira CTO.
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