Behind The Ad

Erica Falls joins Behind The Ad for an intimate conversation about music, identity, branding, and the joy of performing. In this Jazz Fest edition, Erica reflects on her New Orleans roots, growing up in the Ninth Ward, the influence of family on her sound, and why music remains her saving grace. She also shares how she keeps her performances fresh, authentic, and emotionally connected while navigating the music industry with longevity and purpose.We also talk about her creative process, the meaning behind her song “Big,” the importance of kindness and delivery in branding, and what audiences can expect from her Jazz Fest 2026 performance at Congo Square Stage on Sunday, April 26.Subscribe for more Behind The Ad interviews with artists, creatives, and business leaders exploring the art and science of effective advertising.