Behind The Click Podcast | E-commerce and Leadership

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.What does it really take for a small brand to compete with global industry giants?In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Janine Vanessa Heinrich sits down with Larissa Schmid, Co-Founder & CEO of saint sass, to unpack how a Berlin-based startup built a globally recognized brand - worn by icons like Madonna, Cynthia Erivo, and more.From launching statement tights that went viral to scaling internationally with a lean testing approach, this episode dives into what it actually takes to win as a challenger brand in a crowded market.Lissa also shares how Saint Sass approached international expansion, why emotion-based ads outperform feature-based ones, and what founders should not focus on in the early days.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.What does it really take to build a personal brand that turns into a successful business?In this special live episode recorded at the E-commerce Berlin Expo 2026, host Janine Vanessa Heinrich sits down with Miriam Jacks, Founder & CEO of Jacks Beauty Line, to talk about the power and pressure of personal branding in today’s digital world.Miriam shares the story behind building one of Germany’s most recognizable beauty brands, growing her company from a personal Instagram account to a business generating €15 million in annual revenue and employing more than 50 people.From going live on Instagram during lockdown to building a loyal community and navigating the challenges of public visibility, this episode dives deep into the reality behind personal branding - the opportunities, the emotional toll, and the lessons learned along the way.Miriam also shares practical advice for founders who want to start building their personal brand today - including the one habit you should begin practicing this week.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠⁠E-commerce Berlin Expo.⁠Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet.Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents.From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠⁠YouTube⁠⁠ ■ ⁠⁠LinkedIn⁠⁠ ■ ⁠⁠Instagram⁠⁠ ■ ⁠⁠Facebook⁠⁠ ■ ⁠⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Payments look simple on the surface - a checkout button, a confirmation screen, done. But behind the scenes, payments are one of the most underestimated growth levers in e-commerce.In this episode, host Janine Vanessa Heinrich sits down with Charly De Backer, Head of Business Development at SysPay, to unpack what merchants often overlook when it comes to payment performance, and how the right setup can directly impact revenue, risk, and scalability.From acceptance rates and smart routing to payment orchestration and multi-acquirer strategies, Charly explains why payments are no longer just infrastructure, but a strategic business advantage.They explore why relying on a single acquirer can quietly limit growth, how payment performance is shaped by decisions merchants never see, and why human expertise still plays a critical role in an increasingly automated payments landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.In this episode, host Janine Vanessa Heinrich is joined by Dara Kossok Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), to dive into the impact of AI on the future of retail. Dara unpacks how AI is transforming the retail landscape, particularly for small and medium-sized enterprises (SMEs), and why embracing AI is no longer optional for survival.AI usage in retail has more than doubled in just two years, but while big retailers are racing ahead, many smaller businesses risk being left behind. Dara shares why AI adoption must be a priority for SMEs and what steps they can take to close the growing gap.In this episode, Dara discusses:- Why AI is a game-changer for retail businesses of all sizes.- The key drivers of successful AI implementation and the dangers of being left behind.- Overcoming fear of AI and embracing it as a tool for efficiency and growth.- The need for better regulation to ensure a fair playing field for SMEs and large enterprises alike.- The future of AI agents and the impact they will have on consumer experiences and market dynamics.- How businesses and policymakers can work together to create a more innovation-friendly environment.This conversation is a must-listen for business owners, entrepreneurs, and anyone interested in the future of AI in retail.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.⁠How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexandra Szarmach, CHRO & Managing Director of flaconi, to unpack how she helped lead one of Germany’s biggest beauty retailers through a full cultural and operational turnaround.When Alexandra joined in 2023, flaconi was facing tough times: low morale, high turnover, unclear identity, and no profitability in sight. Today, the company is thriving, growing, united, and celebrated for a people-first culture built on transparency, trust, and real leadership alignment.Alexandra shares how flaconi rebuilt leadership foundations, redefined its values, brought teams back together after years of remote fragmentation, and launched a gamified culture program inspired by Harry Potter that employees genuinely love.From honest communication to data-driven HR, from regaining profitability to embracing AI to kill repetitive work, this is a masterclass in modern leadership.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ ⁠YouTube⁠■ ⁠LinkedIn⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.How do you lead a legacy brand through real transformation, without burning out your team? In this episode, host Janine Vanessa Heinrich sits down with Christina Skoeries, Director E-Commerce at camel active, to unpack how the company is evolving from wholesale heritage to a modern D2C engine, by centering people, culture, and clear decision-making.From vulnerable leadership and “make yourself redundant” management, to building D2C infrastructure, marketplaces-first expansion, and weekly KPI transparency (plus walk-and-talk standups!), Christina shares practical ways to keep teams motivated, creative, and accountable. We also dig into community-building, quality vs. sustainability signals, and why customer service is a strategic asset, not an afterthought.You’ll learn how to:- Lead through change with clarity, ownership, and psychological safety.- Stand up D2C: marketplaces-first, then scale your own shop & stack.- Balance high standards with autonomy (and ship without perfectionism).- Use transparent KPIs to create real team ownership of outcomes.- Build community: discovery + togetherness as emotional brand drivers.- Turn customer service into product input and loyalty fuel.- Stay energized: rituals, walk-and-talks, and external inspiration (e.g., OMR).- Empower others: giving stage time to new female voices in e-commerce.🟠 Want to be a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.When was the last time a delivery notification actually delighted you? In this episode, host Janine Vanessa Heinrich sits down with Philippe Padrock, Co-Founder of Karla, to explore how the often-ignored post-purchase window can become a brand’s most powerful touchpoint, driving loyalty, repurchase, and happier customers.From roommate mattress “never arrived” horror stories to 10x ROI case studies, Philippe breaks down how Karla helps brands take ownership of delivery communications (instead of leaving it to carriers), embed on-site tracking pages, and turn “Where is my order?” into engagement, upsell, and trust. We dig into proactive notifications, self-service issue resolution, and why the tracking page is premium real estate for community, offers, and content, without feeling spammy.You’ll learn how to:Turn delivery from cost center to marketing engine with brand-owned emails and on-site tracking.Proactively reduce WISMO (“Where is my order?”) with timely, relevant notifications.Use the tracking page to drive upsell/repurchase, referrals, or community signups (not just discounts).Plug Kala into your shop + ESP to automate updates, templates, and tone of voice, no manual ops.Build self-service flows (missing items, damage, NPAI) that resolve issues in clicks, not tickets.Prove impact with hard KPIs (e.g., 80% fewer delivery inquiries; 10x ROI in month one for Naughty Nuts).Apply the strategy beyond D2C snacks, think high-ticket with accessory upsells.Map the next 3–5 years: AI-tailored content, smarter CX automations, and end-to-end post-checkout journeys.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.How did KoRo transform from a bulk goods startup to a 150 million euro omni-channel powerhouse? In this episode, host Janine Vanessa Heinrich sits down with Dr. Daniel Kundt, Managing Director & CFO of KoRo, to discuss how they turned their focus on bulk nuts and spreads into a thriving love brand.From mastering product innovation to taking on the toughest fundraising climates, Daniel shares how KoRo’s unique approach to community, transparency, and operational focus propelled the company to 20x growth. He explains how KoRo navigated product launches, branding strategies, and the complexities of going omni-channel, all while staying true to its roots as a customer-first, community-driven company.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to the Behind the Click powered by the E-commerce Berlin Expo.Can you really lead without formal authority? In this episode, host Janine Vanessa Heinrich sits down with Shivany Powani, Program Management Lead at C&A, to unpack the playbook behind influencing outcomes without the title. From five daily habits that build trust and momentum to balancing data with empathy, Shivany shows how program managers become culture-shapers and impact drivers, especially in fast-moving, seasonal e-commerce.Shivany shares how she earned a seat at the table, what to do when leadership says “no” (again), and why “quiet mouths don’t get fed.” You’ll also hear how AI is a force multiplier, without replacing the human work of diplomacy, clarity, and confidence.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to the Behind the Click powered by the E-commerce Berlin Expo.Is being loud the smartest way to grow? In this episode, host Janine Vanessa Heinrich sits down with Polina Sergeeva, CEO & Co-Founder of menstruflow, to explore how confronting taboos can spark conversation, build community, and drive e-commerce growth, even when it attracts backlash.Polina opens up about her journey from a failed jewelry shop to launching a femtech hardware product using TENS (nerve stimulation) to relieve period pain. She shares what happened when an agency promised overnight scale, why Q1 nearly killed the company, and how she turns awkward public moments into powerful content.You’ll learn how to:- Turn controversy into a brand advantage.- Educate a market for a non-obvious product.- Compare paid ads, influencers, and PR in femtech.- Navigate bootstrapping vs. VC funding.- Build the right founding team and support system.- Stay resilient, and even shameless, while growing online.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ YouTube■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to the Behind the Click powered by the E-commerce Berlin Expo.In this episode, host Janine Vanessa Heinrich sits down with Frederike Knop, ex-CEO of Chronext & Fashionette, for a raw conversation about scaling, crisis leadership, and redefining success after the climb. From hypergrowth in the luxury watch world to steering an e-commerce company through insolvency, Frederike shares what it really takes: ruthless prioritization, transparent communication, and learning to trade overperformance for sustainability.You’ll hear how exclusive brands create demand they can’t (and won’t) fully supply, why “personality hires” often hold teams together, and how to cut costs without cutting culture. We also dig into the mindset shift from control to trust, navigating investor relations, and knowing when it’s time to step away, even after you’ve “made it.”If you’re building teams, leading through turbulence, or simply rethinking what success should look like, this one’s for you.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Youtube■ LinkedIn■ Instagram ■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers.From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce.You’ll hear how Uber Direct evolved through the quick-commerce boom, why options - not just speed - matter most to today’s shoppers, and how retailers can leverage delivery innovation to fight back against online pure players. Moritz also lifts the curtain on Uber’s international expansion strategy, the untapped potential in categories like grocery and DIY, and why efficient, green logistics will define the next era of retail.If you're interested in retail innovation, last-mile logistics, or future-proofing your brand against shifting customer expectations - this one’s for you.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:03:00) MediaMarkt’s Legendary 90-Minute Delivery Demo(00:05:20) Uber Eats, Uber Direct, and Building Delivery Infrastructure(00:08:00) Why Scalability and Speed Are Changing E-commerce(00:10:00) Lessons from Quick-Commerce During the Pandemic(00:13:30) Realistic Expectations: 10 Minutes vs. Same Day Delivery(00:16:30) European Expansion: Germany, Poland, and Beyond(00:19:30) New Consumer Behavior: Price Sensitivity vs. Speed(00:22:00) Top Performing Categories: Groceries, Pharma, Gifts(00:25:00) Local Commerce: How Physical Stores Can Win Online(00:29:00) The Role of Omnichannel Strategies in Retail Survival(00:32:00) Returns, Logistics, and Operational Innovations(00:35:00) Peer-to-Peer and Re-commerce Opportunities(00:38:00) Future Vision: Uber Direct's 5-Year Plan for Urban Logistics(00:40:00) Final Reflections & Thank YouFollow for more:■ LinkedIn■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen sits down with Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, for an inspiring and fast-paced conversation on brand building, automation, and scaling across borders in today’s e-commerce landscape.From cold-calling Christmas party pitches to leading international growth for one of Germany’s boldest lifestyle brands, Edin’s journey is anything but traditional. He opens up about his Bosnian roots, early struggles, and how choosing the uncomfortable path, again and again, led him to a career of purpose, autonomy, and impact.You’ll hear how SNOCKS scaled into multiple European markets (France, Italy, Netherlands, Poland) in under a year, built a performance-led UGC machine with just four people, and why automation isn’t about replacing people, but empowering them. Edin also shares behind-the-scenes insights on SNOCKS' acquisition of Oceans Apart, the culture of trust that fuels innovation, and how the team is navigating the future of AI, LLMs, and modular brand operations.If you’re into building teams, breaking comfort zones, or scaling with purpose - this episode is for you.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:25) SNOCKS Expansion: France, Italy, Netherlands & More(00:08:08) From Bowling Center Marketing to Google Ads(00:13:49) TikTok or SNOCKS? The Big Career Decision(00:18:04) Scaling with Trust, Autonomy & UGC(00:26:10) Creating 100+ Ads/Month with 4 People(00:29:36) Real-World Automation: Airtable, Notion, Zapier(00:34:44) Go-to-Market Playbook: 3 Lessons from Expansion(00:36:59) Oceans Apart Acquisition: Behind the Scenes(00:42:34) Scaling with Modular Ops, AI & LLMs(00:47:33) Dog Years at SNOCKS: What 3 Years Really Means(00:52:48) Why Human Connection Will Always Win(00:54:29) Final Reflections & ThanksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Ertan Özdil, Founder and CEO of weclapp, for a raw and powerful conversation about building one of Europe’s fastest-growing ERP platforms, navigating the highs and lows of entrepreneurship, and reshaping the future of SMB operations through cloud innovation.Ertan opens up about his early passion for coding, founding weclapp in 2008, and the rollercoaster journey that followed - from burning €150K/month in the early days to restructuring his entire team before the breakthrough. He reflects on the challenges of leadership, work-life balance, and how his migration background and family values shaped his entrepreneurial mindset.You’ll get an inside look at how weclapp is disrupting the ERP space for SMBs by making it simple, cloud-first, and truly scalable. Ertan shares how his team grew from just 7 people to over 170, building a platform now used by 40,000 users across more than 30 countries. He reflects on the near-IPO experience, the eventual acquisition, and how trust-based leadership played a key role in their success.The conversation also dives into the importance of documented company culture, a strong vision, and clear internal storytelling in fast-growth environments. Finally, Ertan talks about how he approaches AI - not as hype, but as a tool for delivering real, meaningful outcomes for users.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:03:07) Winning Big at the E-commerce Germany Awards(00:08:53) Starting weclapp & Early Challenges(00:11:03) Balancing Family and Building a Startup(00:13:41) What Ertan Would Do Differently(00:18:28) Downsizing from 50 to 7 Developers Before Launch(00:22:36) First Customers & Go-to-Market Success(00:26:39) The Loneliness of Visionary Leadership(00:31:28) Migration, Mentorship & Family-Driven Purpose(00:35:29) The Aborted IPO and Acquisition Story(00:37:39) What Makes weclapp Different(00:42:35) Scaling with AI (When It’s Actually Useful)(00:46:30) Restarting After Failures & Building with Vision(00:47:51) Going Global: 30 Countries & Counting(00:52:42) The Power of Documented Company Culture(00:54:08) Final Thoughts & ReflectionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities.Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of all sizes to thrive. She highlights practical tools like Co-Author, which are revolutionizing product information management, compliance, and marketing strategies. By cutting through the noise of AI hype, Anna explains what’s truly working today and what’s on the horizon to reshape the industry.We explore the integration of physical and digital commerce, revealing how technologies like augmented reality (AR) and virtual reality (VR) are creating immersive shopping experiences. Anna also discusses the importance of personalized customer journeys, the role of loyalty programs in strengthening relationships, and how e-commerce businesses can prepare for a future defined by innovation.In addition, Anna opens up about her journey as a woman in tech, navigating a male-dominated industry while building collaborative networks. Her insights on the power of curiosity, partnerships, and knowledge-sharing are both inspiring and practical for anyone looking to grow in the tech-driven e-commerce space.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:02:04) Meet Anna Graf(00:03:18) How Generative AI is Transforming E-commerce(00:05:12) Women in Tech: Anna’s Journey in a Male-Dominated Industry(00:07:30) Practical AI Tools Revolutionizing E-commerce(00:10:29) Real-life Use Cases: Efficiency and Compliance in E-commerce(00:13:18) Supporting Small Businesses with Scalable AI Solutions(00:15:41) Tackling Regulations and Sustainability with AI(00:19:13) Breaking Down Data Silos: Collaboration and Integration(00:22:09) Personalizing Customer Journeys with Omnichannel Experiences(00:25:46) Generative AI’s Role in Logistics and B2B Matchmaking(00:29:49) Social Commerce and What We Can Learn from China(00:33:47) The Future of Loyalty Programs and Digital Twins(00:40:20) Blurring the Lines Between Virtual and Physical Worlds(00:43:15) AR and VR Enhancing Retail Experiences(00:50:29) Empowering Businesses Through Collaboration(00:55:25) Closing Thoughts and Key TakeawaysFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this captivating episode of the EGN Podcast, host Efe von Thenen engages in a thought-provoking conversation with Gabriel Dixon, Founder and CEO of Novalnet. Together, they explore the nuances of payment processing and its profound influence on the success of e-commerce businesses.Gabriel shares his journey from software engineer to leading a company that prides itself on providing tailored, end-to-end solutions for businesses of all sizes. Unlike most investor-driven payment companies, Novalnet’s unique approach focuses on building long-term customer relationships, simplifying complex systems, and helping merchants own their data while reducing costs.Throughout the conversation, they discuss critical topics such as improving checkout conversion rates, the importance of customized payment strategies, and the role of fraud prevention in securing long-term success. Gabriel also offers valuable insights into the challenges and opportunities in the evolving e-commerce landscape, highlighting trends such as mobile payments, AI, and the rise of cryptocurrencies.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction: Novalnet’s Unique Positioning(00:02:10) Gabriel Dixon’s Journey: From Engineer to CEO(00:04:08) The Payment Industry Landscape: Challenges and Opportunities(00:07:04) Novalnet’s Customer-Centric Philosophy(00:11:10) Navigating E-Commerce Trends in 2024 and Beyond(00:14:09) Fraud Prevention: Securing the Future of Payments(00:20:14) Reducing Payment Costs for Greater Profitability(00:27:20) Must-Have Payment Methods for Merchants(00:36:45) Future of E-Commerce: AI, Cryptocurrencies, and Big Data(00:39:52) How to Get in Touch with Novalnet for Tailored SolutionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design. In this episode of the EGN Podcast, host Efe von Thenen is joined by Lydia Kind, VP Creative & Communications at Westwing, as she shares the inspiring journey of a company that has grown into one of Europe’s most loved brands.Founded in 2011, Westwing stands out for its unique ability to create emotional connections with its customers. With 80% of buyers returning time and again, the brand is a testament to the power of storytelling, authenticity, and an obsessive focus on detail. Ludia unveils how Westwing crafts a seamless blend of beauty and functionality, whether it’s through stunning content, a carefully curated product range, or meaningful collaborations with influencers and creators who share their vision.Throughout the episode, Ludia discusses her personal journey in branding and creative leadership, from her early days in fashion to shaping Westwing’s identity as a premium yet inclusive brand. She reflects on the challenges of building trust with customers in a competitive industry, where staying authentic and consistent is key. You’ll hear her take on why content creation lies at the heart of Westwing’s success, and how the brand continues to innovate by balancing aspirational campaigns with relatable, everyday storytelling.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]: (00:00:00) Introduction(00:01:14 ) Meet Ludia Kind: The Creative Force Behind the Brand(00:02:42) The Origins of Westwing: Building a Love Brand Since 2011(00:07:24) The Allure of Home and Living: Why Westwing Stands Out(00:11:03) Defining Westwing’s Core: Beauty, Authenticity, and Inspiration(00:12:27) Content is King: The Role of Storytelling in Brand Success(00:19:12) Westwing’s Secret Sauce: 80% Repeat Customers Explained(00:21:46) Collaborating with Creators: Authenticity Over Big Names(00:28:40) Premium Design with a Purpose: Westwing’s Unique Value Proposition(00:35:04) Balancing Global Values with Local Nuances in 12 Markets(00:37:11) Facing Challenges: Proving the Impact of Creativity in E-commerce(00:39:56) Lessons from the Past: Ludia’s Journey in Branding and Leadership(00:41:06) The Role of Diversity and Inclusion in Home & Living(00:42:56) Advice for Entrepreneurs: Building Authentic and Lasting Brands(00:44:35) Closing Thoughts: Authenticity and Vision as Drivers of SuccessFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.Marc dives into the challenges and opportunities of the cookieless future, offering insights on how businesses can navigate new privacy regulations and adapt their strategies to stay ahead. He also highlights the importance of upper funnel strategies, such as YouTube ads, in driving brand awareness and customer acquisition. Marc shares practical advice on using advanced tracking tools like server-side tracking to recover data lost to ad blockers and privacy settings, ensuring a competitive edge in today's digital landscape.This conversation includes real-world examples, such as how Smarketer helped brands like Birkenstock expand internationally, and discusses the role of personalization and attribution models in optimizing ad performance. Marc also offers tips for small and medium-sized businesses to maximize ROI and reach new audiences while staying efficient with their marketing spend.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:03:15) Marc’s Journey: eBay, Google, Zalando, and Beyond(00:07:50) What does a Chief Revenue Officer do?(00:08:40) About Smarketer(00:09:42) Who is Smarketer’s ideal customer?(00:12:20) The challenges and opportunities of 2024 in digital advertising(00:17:10) The switch to Google Analytics 4 and its impact(00:20:15) Understanding First-Party vs. Third-Party Cookies(00:23:16) The role and impact of ad blockers in data loss(00:25:00) Describing funnel strategies(00:28:37) Opportunities in upper funnel advertising(00:31:45) The importance of personalization in advertising(00:35:11) Server-side tracking: recovering lost data(00:38:07) Real-life example: The impact of server-side tracking(00:42:00) Tips for SMBs in digital advertising(00:44:54) The future of online advertising: What’s next?(00:48:30) Final thoughts and how to connect with SmarketerFollow for more:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠. In this episode of the EGN Podcast, powered by the E-Commerce Berlin Expo, our host Efe von Thenen dives deep into the vital role of trust in e-commerce with Dr. Bastian Kolmsee, Chief Product Officer at Trusted Shops. Trust is one of the most significant factors influencing online shopping behavior, and this discussion sheds light on how businesses can build credibility to stand out in a competitive market. Bastian shares his inspiring journey, starting at Trusted Shops in 2009 and growing with the company to now lead its product strategy. Trusted Shops connects businesses and consumers by providing services like trust marks, buyer protection, and customer review tools. These elements not only enhance trust but also boost conversion rates and customer retention. The conversation explores the evolution of trust, from institutional and distributed trust to the era of personalized trust we live in today. Bastian explains how businesses can adapt to this shift by prioritizing transparency, offering secure payment options, and ensuring a seamless customer experience. Real-life examples, such as SNOCKS. increasing its ROAS by 25% on TikTok and over 100% on YouTube by using trust signals, highlight the measurable impact of building trust.The episode also tackles challenges such as fake reviews and the growing importance of authenticity in a digital world influenced by AI. Bastian emphasizes the need for businesses to ensure their trust-building strategies are tailored to individual customers, meeting their specific needs and expectations. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] Timestamps: (00:00:00) Introduction(00:02:25) Bastian’s career journey at Trusted Shops(00:06:12) How Trusted Shops started and evolved(00:11:05) Trusted Shops’ international footprint in Europe(00:14:55) How Trusted Shops helps their customers(00:16:28) The evolution of trust in e-commerce(00:19:08) Trusted Shops Trust mark process(00:21:05) Trusted Shops’ features(00:22:25) Building the customers trust(00:24:00) Impact of trust signals on ROAS: SNOCKS case study(00:26:15) First impressions that build trust in online stores(00:28:36) Retaining customers through trust(00:29:25) Video reviews as a trust-building tool(00:30:30) Addressing fake reviews in e-commerce(00:35:36) Conversion impact of trust: Flyeralarm case study(00:40:06) Bastian’s tips for beginners in e-commerce(00:42:10) Consumer skepticism and trust challenges in 2024(00:46:02) Closing thoughts and takeawaysFollow for more: ■ ⁠Linkedin⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this insightful episode of the EGN Podcast, Efe von Thenen sits down with Stefan Suppra, Solutions Architecture Lead for Retail and Consumer Goods Germany from Amazon Web Services (AWS) to discuss how retail and e-commerce businesses are adapting to changing times and to uncover how technology is transforming retail and e-commerce. With AWS’s deep roots in Amazon's retail legacy, Stefan shares how this history influences the company’s approach to delivering cutting-edge solutions for e-commerce businesses.Stefan also shares real-world examples of how clients like OBI and Adidas are embracing digital transformation to stay agile in today's fast-paced market. From managing seasonal peaks to building personalized shopping experiences with AI and machine learning, AWS is playing a key role in driving the retail revolution.In addition, as data privacy and digital sovereignty become more critical, Stefan provides insights into AWS's compliance certifications and services designed to meet EU regulations, ensuring businesses can safely migrate to the cloud.Tune in for expert advice on cloud adoption, the strategic advantage of cloud technology, and practical tips for building teams that can navigate this rapidly changing landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:58) Meet Stefan Suppra: From Volkswagen Financial Services and Microsoft to AWS(00:06:10) Customer-Centric Company: AWS(00:09:42) Biggest Challenges in German Retail Today(00:13:10) How AWS Solves Real-World Problems(00:15:43) Customer Spotlight: Obi’s Spring Peak Challenges(00:18:38) Adidas’ Tech Transformation Story(00:21:02) Simplifying Compliance with AWS(00:23:49) Digital Sovereignty: What It Means & Why It Matters(00:25:40) Trends in Retail: Personalization, AI & Machine Learning(00:28:30) Generative AI: Transforming Retail Operations(00:31:05) Future Innovations: Augmented Reality & Smart Stores(00:33:15) Why Move to the Cloud Now?(00:36:45) How AWS Supports Business Transitions(00:38:50) Wrap-Up: How to Get in Touch with AWS(00:39:59) ConclusionFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠. In this episode, host Efe von Thenen sits down with Dorit Posdorf, the Chief Marketing Officer of DocMorris, to explore the groundbreaking changes happening in the German healthcare industry. The conversation focuses on the introduction of e-prescriptions, a development that is transforming how patients access medications. Dorit shares her insights into this digital innovation, explaining how DocMorris is leading the way by offering seamless, fully digital prescription services. This episode delves into the benefits and challenges of implementing e-prescriptions, including the impact on patient experience and the healthcare market as a whole. Listeners will also learn about DocMorris’ broader vision of becoming a key player in the healthcare ecosystem, extending beyond its roots as an online pharmacy. The discussion highlights DocMorris’ efforts to cater to diverse patient groups, including younger audiences, chronically ill patients, and caregivers, while exploring how they use cutting-edge marketing strategies to educate and engage these audiences. Additionally, Dorit shares insights into the role of retail media in healthcare, the company’s future plans for expanding their services, and their approach to building trust with customers in a highly sensitive industry. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] Timestamps: (00:00:00) Introduction (00:02:21) Guest introduction(00:06:00) Transformation in the healthcare industry and DocMorris’ role(00:07:38) The evolution of the healthcare market in Germany (00:09:50) The evolution of e-prescriptions in Germany (00:13:48) Overcoming the challenges of digital healthcare adoption(00:15:45) The development process of the e-prescription(00:17:05) Adoption rate of the e-prescription (00:18:20) Addressing diverse patient needs and the role of caregivers (00:23:48) Creating innovative solutions for chronic care patients(00:26:00) Paper prescription in private insurance(0027:15) The reason of joining the DocMorris (00:30:33) Building trust through branding and education in healthcare(00:36:11) The role of communities in healthcare (00:37:25) Exploring the role of retail media in healthcare marketing (00:40:35) DocMorris’ 25th anniversary celebrations and future plans (00:43:30) Closing thoughtsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, we dive into the dynamic world of cross-border logistics with Thomas Hagemann, Founder & Co-CEO of Seven Senders. Discover strategies for scaling your brand across Europe, tackling logistics challenges, and staying ahead in the competitive e-commerce market. This episode explores the evolution of cross-border logistics, highlighting the shift from speed-focused delivery to prioritizing convenience, reliability, and cost-effectiveness. It provides practical strategies for businesses expanding into European markets, focusing on understanding local preferences, consumer behavior, and choosing the right logistics partners.The discussion also examines competition from Asian e-commerce giants like Shein and Temu, revealing their market impact and offering actionable insights for local retailers to compete with localized, customer-centric approaches.Technology plays a key role in overcoming logistical challenges, with a focus on automation and digitization to streamline shipping, optimize carrier selection, and enhance customer experience. These insights help businesses improve efficiency, reduce costs, and thrive in the competitive e-commerce landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]: (00:00:00) Introduction(00:02:38) Meet Thomas Hagemann: His journey from consulting to founding Seven Senders(00:04:11) The origin story of Seven Senders and their mission(00:06:48) Regional logistics preferences across Europe: A diverse landscape(00:08:20) Evolution of cross-border logistics over the last decade(00:12:30) Seven Senders Target Group(00:13:27)  How Asian competitors like Shein and Temu are reshaping cross-border commerce(00:18:03) Lessons European retailers can learn from Asian e-commerce giants(00:19:45) Tailoring logistics for German and European customers: Key strategies(00:22:56) The importance of carrier selection and regional optimization(00:23:46) International markets covered by Seven Senders(00:25:22) Success stories: ESN’s European expansion and AEX’s logistics optimization(00:27:05) Helping established multinational brands reduce complexity in logistics(00:30:13) Diversification strategies for brands to mitigate stagnation in local markets(00:32:48) Seven Flex: Simplifying logistics for smaller retailers(00:35:03) Top 3 mistakes brands make in cross-border commerce(00:37:51) Closing RemarksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this EGN Podcast episode, host Efe von Thenen sits down for an in-depth conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. Friedrich takes listeners on a journey through his impressive career, sharing insights into how data-driven decisions are transforming e-commerce. Together, they discuss major trends, challenges, and innovations that are reshaping digital retail. Friedrich offers valuable perspectives on the future of e-commerce, including strategies around profitability, cross-border expansion, and leveraging data to adapt in competitive markets.Throughout the episode, Friedrich dives into his career journey, detailing his shift from academia to industry and why he’s so passionate about creating platforms that offer impactful data insights. He discusses the evolution of Statista from a small startup to a global data powerhouse and shares the thought process behind launching ECDB, a platform that provides real-time data on e-commerce transactions and market insights. Along the way, he provides a deep dive into the most pressing challenges e-commerce companies face today, including the importance of profitability, the impact of cross-border sales, and the nuances of customer loyalty in a data-driven world.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:04:05) Friedrich’s journey from academia to industry(00:06:20) Overview of Statista’s purpose and growth(00:07:10) Evolution of Statista: From idea to international market leader(00:13:26) Milestones at Statista and the decision to sell the company(00:16:45) Founding ECDB: Friedrich's passion for creation and impact(00:19:20) What is ECDB? Insights into the ECDB data platform for e-commerce(00:21:58) Who are the ECDB's customers?(00:23:57) Who benefits from ECDB data?(00:27:23) ECDB Business model  (00:28:50) Market developments in Germany and beyond(00:33:31) Trends in e-commerce: Cross-border, marketplaces, and profitability(00:39:00) Importance of profitability and long-term strategies for e-commerce(00:44:13) Customer retention and value-based pricing insights(00:47:49) Brand building in e-commerce: Balancing performance with loyalty(00:51:47) Friedrich’s final insights on the evolution of e-commerce(00:58:40) Closing RemarksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our host Efe von Thenen disscuses with Moritz Möller, CMO & CPO of Veganz Group, Europe's pioneering vegan food brand, as they share their journey of innovation, market adaptation, and the challenges of driving change in the food industry. We explore the evolving plant-based market, from consumer behavior shifts to sustainability milestones, and discuss how leading companies are balancing the demands of a growing, eco-conscious consumer base while navigating economic challenges.With Veganz being a European leader in plant-based food, our conversations go beyond just products. We dive into the company's incredible evolution—from starting as Europe’s first vegan supermarket to developing over 500 innovative products, and expanding into own production facilities. We also explore topics like brand loyalty, the power of community, and how businesses can stay true to their values in the face of market turbulence and shifting consumer expectations.From exploring the fast-growing plant-based market to the latest in eco-friendly innovations like printed milk alternatives, we bring you the inside story on how businesses like Veganz are paving the way for more sustainable food systems. We also tackle the big questions: How do brands stay relevant in changing markets? What role does community and consumer trust play in building a loyal customer base? And how can companies balance profitability with ethical values?🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:19) Veganz Milestones and Brand Loyalty(00:02:36) Moritz’s Journey from Arts to Veganz(00:05:17) Growth of the Plant-Based Market(00:06:45) Impact of Food Choices on Climate Change(00:09:17) Economic Challenges and Consumer Behavior(00:12:07) Veganz's Business Transformation(00:14:31) Innovations in Plant-Based Foods(00:17:32) Retail vs E-Commerce at Veganz(00:21:08) Future Growth and Market Position(00:23:41) Marketing and Engaging Consumers(00:26:50) Importance of Brand Identity in Food Choices(00:32:46) Future Innovations and Product Development(00:35:26) Educating Consumers on New Products(00:41:14) Influencers and Community Trust(00:44:12) Dealing with Online Backlash(00:53:28) Practical Tips for Plant-Based Businesses(00:56:13) Importance of Team and Execution(00:56:52) Closing Remarks and OutroFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode of the EGN Podcast, host Efe von Thenen is joined by Miroslava Biresova, Operational Sales Team Lead for CZ/SK at Kaufland Global Marketplace, to explore the transformative role of online marketplaces in today’s retail landscape. With 44% of transactions in Germany occurring on these platforms, it’s essential for retailers to understand how to leverage them effectively. Miroslava shares valuable insights on why marketplaces are now crucial marketing channels, not just sales outlets.During the episode, Efe and Miroslava discuss why 8 out of 10 German consumers prefer marketplaces and how this trend is reshaping retail. They explore how Kaufland’s unique combination of physical retail stores and online presence creates a seamless shopping experience for customers. Miroslava offers practical tips for sellers on how to choose the right marketplace, optimize product listings, and use paid marketing to improve visibility and sales.The conversation also dives into the Central and Eastern European e-commerce market, looking at the trends and growth opportunities in these regions. Miroslava provides insights on how Kaufland is positioning itself to compete with well-established players like Allegro in Poland and how sellers can succeed in diverse markets by adapting to local customer behaviors.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:36) Miroslava Biresova’s Background and Expertise(00:02:39) Evolution of Marketplaces and Consumer Preferences(00:06:10)  Kaufland’s Unique Approach: Retail + Online(00:13:58) Common Mistakes and Optimization Tips(00:18:13) Kaufland's Global Marketplace Additional Services(00:21:05) Popular Product Categories on Kaufland Global Marketplace(00:24:14) Social Commerce and Cultural Differences (00:30:25) Data Security and Brand Loyalty(00:31:50) Cultural Differences between Kaufland's Global Marketplaces(00:38:37) Benefits for Sellers on Kaufland Global Marketplace(00:40:14) Why Choose Kaufland Global Marketplace?(00:46:00) Success Stories Related to the Use of Kaufland Global Marketplace(00:51:14) Closing RemarksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels.Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements that enable brands to deliver hyper-personalized customer experiences, and how companies are rethinking their strategies in the face of fierce competition from global players.Explore how AI-driven technology can transform customer journeys, making interactions more personalized and efficient. We discuss the integration of digital and physical retail experiences, highlighting how brands are bridging the gap between online and offline channels to meet consumer expectations. The conversation delves into the critical role of data in navigating modern consumer demands and improving decision-making. We also share insights on emerging trends, such as TikTok Shop and WhatsApp commerce, which are reshaping the way people discover and shop for products. Lastly, Lucas offers practical tips for brands looking to adapt to these new consumer behaviors and stay ahead in a rapidly evolving market.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:02:01) Guest Introduction(00:03:06) Impact of the Pandemic on the Markets(00:05:11) The Shift in Team Structures (00:07:52) New Challenges on the Markets(00:09:33) Case Study: FC Bayern’s Fan Experience (00:12:26) Personal Live Shopping Experience (00:13:34) The Importance of Omnichannel Strategies (00:15:02) Challenges of Technology in Retailing(00:16:53) Change in Customer Interactions and Expectations (00:19:19) Case Study: Gibson Guitars’ Direct-to-Consumer Approach (00:22:46) The Role of Conversational Commerce (00:24:32) Future of Messaging Apps with RCS and Apple’s Entry (00:27:39) In-Store Experiences and the Return of Physical Retail (00:29:56) The Challenge of Data and Technology Integration(00:32:04) How Smaller Brands Can Compete with Data-Driven Strategies(00:34:18) Competing with Global Players Like Temu and Shein (00:37:45) Leveraging AI for Data-Driven Marketing Decisions (00:39:20) The Future of Conversational Commerce (00:41:45) Finding the Right Channels for Consumer Engagement (00:47:33) Challenges in Connectivity(00:49:54) Top Tips for Brands Navigating Consumer Expectations (00:52:50) Closing RemarksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this inspiring episode of the EGN Podcast, host Efe von Thenen speaks with Leoni Rossberg, Co-Founder and Managing Director of Groundbreaker, and dives into the world of Corporate Social Responsibility (CSR) and how it can be an accessible and impactful avenue for businesses of all sizes. They discuss the importance of CSR in today’s corporate landscape and how initiatives like Groundbreaker make it easy for companies to contribute to meaningful change. Groundbreaker is a nonprofit organization rethinking impact to create positive change for all involved. Through their Groundbreaker Talents program in Uganda, they provide a sustainable path out of poverty and promote a more diverse talent pipeline in tech.Learn about the pivotal role CSR plays in modern businesses and how it’s evolving from being a mere "add-on" to a core component of strategic growth. Leonie explains how CSR should touch every department, from HR to marketing, and why it’s no longer enough for companies to simply donate – they must integrate social responsibility into the very fabric of their operations. In an era where consumers demand transparency and authenticity, businesses need to understand the real impact of their actions, or risk losing consumer trust and market relevance.Leonie also provides insights into the challenges and opportunities within the tech industry, particularly the lack of diversity and the talent shortage, and how Groundbreaker is addressing these issues. With their innovative "Groundbreaker Talents" program, they are training young women in Africa to become skilled software engineers, creating a sustainable pathway out of poverty through education and employment. Through this program, companies can contribute to a brighter future by offering mentorship and financial support, while also fostering a diverse talent pipeline that benefits both their business and society.Throughout the episode, we explore the importance of CSR in the e-commerce industry, how consumer behavior is shifting toward supporting brands with ethical practices, and why companies that ignore sustainability and social initiatives risk being left behind. Leonie offers practical advice on how companies can start with small yet impactful CSR projects, avoid the pitfalls of "greenwashing," and engage their employees in meaningful ways that go beyond traditional volunteer trips🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:19) Leonie Rosberg’s Background and Groundbreaker’s Mission(00:04:39) What is Corporate Social Responsibility (CSR)?(00:07:59) The Lack of Diversity in Tech and the "Groundbreaker Talents" Program(00:15:15) Groundbreaker's Impact: Training Women in Software Engineering in Uganda(00:18:07) How Companies Can Start with CSR Initiatives(00:19:13) The Power of Mentorship and Employee Engagement in CSR(00:24:03) The Role of CSR in E-Commerce: Consumer Expectations and Trends(00:29:20) How Groundbreaker Helps Companies Meet CSR and ESG Goals(00:35:09) The Importance of Authentic CSR: Avoiding Greenwashing(00:42:43) The Future of CSR and Sustainability in Business(00:45:23) Leonie’s Vision for Groundbreaker’s Growth and Expansion(00:50:00) Final Thoughts and How to Get InvolvedFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.In this episode of the EGN Podcast, host Efe von Thenen, sits down with Björn Ognibeni, a ractical Visionary, CoFounder of ChinaBriefs.io & XRLab@MCM, to discuss how China's rapidly evolving digital ecosystem is shaping the future of global e-commerce. If you think you understand global e-commerce but haven’t looked closely at China, this episode will open your eyes to how the country’s innovations are disrupting markets around the world.Björn explains how Chinese companies like Shein, TEMU, and Alibaba are leading the way with agile, AI-powered business models that are redefining customer experiences, supply chains, and retail strategies. They are moving far beyond the traditional Western e-commerce model, where shopping is search-driven and focused on convenience. In contrast, China's discovery-driven e-commerce thrives on personalized content, social commerce, and gamification, providing an exciting and interactive shopping experience.Throughout the episode, Björn debunks several myths about China, including the misconception that Chinese products are only cheap. He highlights how China is becoming a major player in the luxury market, with platforms like Tmall's Luxury Pavilion offering high-end global brands such as Gucci and Balenciaga. Björn also stresses the importance of Western companies rethinking their approach to e-commerce, learning from China's speed of innovation, customer engagement strategies, and integrated AI-driven processes.This episode is packed with actionable insights for businesses looking to stay competitive in a rapidly changing digital landscape. Björn provides practical examples and advice on how Western businesses can adapt and evolve by incorporating elements of China's approach to e-commerce.To learn more about these game-changing strategies, be sure to check out Björn Ognibeni’s monthly workshops on digital transformation and e-commerce innovation, where he delves deeper into these topics.📌 Check out Björn’s workshops on Digital China and Rethinking E-Commerce: 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:03:13) Björn's Journey into Chinese Innovation(00:05:47) First Impressions of China(00:06:56) Technological Differences Between the West and China(00:08:52) China's Speed and Cultural Differences(00:12:01) Expansion of Asian Players into Western Markets(00:14:56) Growth Challenges for Chinese Companies(00:17:35) Impact of TEMU on the Global Market(00:20:11) Differences in Shopping Behavior Between China and the West(00:21:52) Discovery-Driven E-commerce(00:23:53) Evolution of E-commerce: From Search to Discovery(00:25:49) Live Shopping in China vs. the West(00:29:38) Adapting Chinese Models to Western Markets(00:30:16) AI in Chinese Supply Chains(00:33:32) Consumer to Manufacturer (C2M) Model(00:35:23) Supply Chain as a Service(00:36:43) Shein as the YouTube for Fashion(00:39:07) Differences Between Shein and TEMU(00:40:57) Pricing Strategies on TEMU(00:42:15) TEMU's Dynamic Pricing and Success Strategies(00:45:25) Manipulation and Dark Patterns in E-commerce(00:47:54) Regulatory Challenges for TEMU and Product Safety(00:49:43) High-End Chinese Products in the West(00:52:16) Luxury Products from China(00:53:34)  Lessons from China's E-commerce Innovations(00:54:54) Social Commerce and Collaborative Shopping(00:56:50) Customer Dialogue and E-commerce(00:58:05) Key Takeaways and Learnings from Chinese E-commerce(00:59:58) Conclusion and Closing RemarksFollow for more:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■⁠ Twitter

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠. In this episode of the EGN Podcast, hosted by Efe von Thenen, we have an insightful conversation with Matthias Dietrich, the Founder & CEO of foobar Agency. Matthias shares his extensive journey from a software engineer to the leader of foobar Agency, a digital consultancy specializing in crafting technical e-commerce solutions for upper midsize companies and enterprises. Throughout the episode, Matthias and Efe explore the critical role of e-commerce technology in modern business strategy. They discuss the shift towards headless and composable commerce, the challenges brands face in adopting these technologies, and how to overcome common pitfalls. Matthias offers practical advice on how businesses can future-proof their operations by embracing a more agile and customer-centric approach. The discussion also touches on the evolving customer journey, the influence of platforms like TikTok and Pinterest, and the importance of integrating AI to enhance user experience. Whether you're a business leader, a tech enthusiast, or simply curious about the future of e-commerce, this episode is packed with valuable insights. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠Linkedin⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠Chapters: (00:00:00) Introduction(00:02:36) From Software Engineer to CEO(00:06:30) The Birth of foobar Agency(00:11:09) Navigating E-Commerce Technology: Why It Matters(00:11:54) foobar Agency’s Focus Areas(00:14:27) Expertise in Headless and Composable Commerce(00:18:43) Clarifying Headless vs. Composable Commerce(00:22:37) Performance Challenges in E-Commerce(00:25:35) Evolving Customer Journeys(00:28:50) Using AI for Personalized Shopping Experiences(00:32:22) Continuous Product Development in E-Commerce(00:34:11) The Future of Furniture Shopping(00:37:43) Inspiration-Based Shopping with Pinterest(00:38:48) Common Mistakes in Composable Commerce(00:41:07) When to Make the Move: How foobar Agency Can Help(00:43:09) Looking Ahead: Future Trends in E-Commerce(00:45:30) Conclusion: Key Takeaways from the Conversation

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this insightful episode of the EGN Podcast, hosted by Efe von Thenen, we dive deep into the complex world of cross-border e-commerce with Kathrin Hösl, Chief Commercial Officer at exporto. Kathrin brings over a decade of experience in the e-commerce industry and shares her expert perspective on the current challenges and opportunities brands face when navigating international markets. Learn how smaller players have struggled with the increased paperwork and regulatory demands, leading some to be pushed out of the market entirely. However, Kathrin also highlights how companies like exporto are stepping in to provide innovative solutions that make international trade more accessible and efficient. Throughout the episode, Kathrin shares her thoughts on the German e-commerce market, noting a certain stagnation and caution compared to other European countries. She contrasts this with the more dynamic approaches seen in markets like Switzerland and the Nordics, where businesses are quicker to adapt and experiment with new strategies. Kathrin also touches on the importance of sustainability in the industry, discussing how logistics and packaging innovations are essential for reducing the environmental impact of e-commerce. For brands looking to expand their reach beyond the EU, Kathrin provides practical advice on how to manage the complexities of cross-border trade, from handling customs and taxes to ensuring smooth delivery and returns. She also encourages companies to be bold in their approach, suggesting that those who take proactive steps and embrace new opportunities are the ones who will succeed in the increasingly competitive global market.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:33) Kathrin’s Journey in E-Commerce(00:08:06) Current State of E-Commerce in Germany(00:10:48) Comparing European E-Commerce Markets(00:13:40) Challenges in Cross-Border Logistics(00:17:14) Switzerland's Market Characteristics(00:20:04) Handling Returns and Customer Experience(00:21:32) Top Challenges in Cross-Border Commerce(00:22:15) Consumer Behavior Across Markets(00:25:58) Ideal Customer Profile of exporto(00:29:03) The Role of AI in E-Commerce Logistics(00:32:19) Sustainability in E-Commerce(00:35:10) Key Advice for Brands in Cross-Border Trade(00:38:00) Closing Thoughts and Future Outlook

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen is joined by Marilyn Repp, a retail transformation expert with extensive experience in digital transformation and innovation within the retail sector. Marilyn's expertise, particularly her work with the German Retail Association and her popular podcast focused on the future of shopping, makes her a leading voice in understanding how brands can navigate the rapidly evolving retail landscape. Deep dive into how brands can integrate entertainment into their customer journeys, a critical strategy in today’s competitive market. Marilyn and Efe explore the growing influence of TikTok Shop as it prepares to make waves in Europe, discussing the platform's potential to disrupt traditional retail models by shifting power away from established retailers and into the hands of content creators and communities. Listen about the importance of storytelling and entertainment in modern marketing, emphasizing that brands need to move beyond simply selling products to creating engaging narratives that resonate with their audiences. As the conversation unfolds, they delve into the challenges facing traditional retail, particularly in Germany, where changing consumer behaviors and economic pressures have pushed many companies to the brink. Marilyn highlights the need for innovation and flexibility, urging brands to adopt a mindset of trial and error as they experiment with new ideas, technologies, and business models. In addition, the episode explores how younger generations, particularly Gen Z, are driving a shift in consumption patterns, favoring brands that align with their values and provide an interactive, community-focused experience. With her expertise in retail trends, Marilyn offers valuable insights into how companies can stay ahead of these changes by embracing new technologies like virtual and augmented reality, which have the potential to revolutionize the retail experience.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction (00:02:00) Marilyn's Background(00:04:25) The Shift of Power in Retail(00:06:24) Market Conditions in German Retail(00:09:35) Retail Successes and Failures(00:12:38) The Role of Entertainment in Marketing(00:15:04) Changing Personal Shopping Habits(00:17:19) The Future of E-Commerce(00:18:50) TikTok Shop and Reasons for Postponing The Premiere(00:21:45) Power Shift to Communities and Creators(00:25:18) Innovative Brand Examples(00:30:35) Trial and Error in Corporate Strategy(00:32:28) TEMU’s Disruptive Business Model(00:35:58) The Role of New Technologies in Retail(00:39:21) Embracing Innovation and Fun(00:40:28) Conclusion and Final Thoughts

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, our host Efe von Thenen sits down with Sebastian Hamann, the founder and Co-CEO of Shopware, a leading digital commerce platform. Dive into an engaging discussion about the rapid evolution of e-commerce, the impact of emerging technologies like artificial intelligence and spatial computing, and the unique challenges faced by mid-market merchants. Deep dive into Sebastian's journey from starting Shopware as a teenager with his brother to growing it into a global leader serving over 50,000 stores. They explore Shopware's innovative features, including AI-powered tools and immersive commerce experiences, and discuss how these advancements are shaping the future of online shopping. The conversation also touches on the importance of brand differentiation in a competitive market, the rise of B2B e-commerce, and the exciting potential of new technologies.Delve into the extraordinary pace of innovation in e-commerce, with Sebastian sharing his unique perspective on the industry’s rapid evolution. From the rise of platforms like Temu and Shein to the challenges mid-market merchants face, we discuss how businesses can stand out in an increasingly competitive market. The conversation also touches on the importance of brand differentiation in a competitive market, the rise of B2B e-commerce, and the exciting potential of new technologies. Tune in to hear Sebastian's insights on the current state and future of digital commerce, and discover what sets Shopware apart in the crowded e-commerce landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:13) Guest Introduction: Shopware's Founder(00:03:00) Shopware's Origin Story & Company Overview(00:03:25) Defining the Mid-Market in E-Commerce(00:06:31) Competitive Landscape in Digital Commerce(00:09:34) Current E-Commerce Market Trends(00:12:20) The Role of Customer Behavior in E-Commerce(00:14:44) The Future of Digital Commerce: Personal Assistants and Spatial Computing(00:19:45) Shopware's AI Features & Capabilities(00:26:20) Mass Market Adoption of New Technologies(00:28:28) Adoption Rate of AI and Immersive Features(00:31:24) Gartner Magic Quadrant & Shopware's Visionary Status(00:35:55) Growth in the B2B Sector & Shopware's Impact(00:38:37) Successful E-Commerce Verticals(00:40:06) Competing with Large Marketplaces: Differentiation & Branding(00:45:01) Building Community & Enhancing Customer Experience(00:47:33) Sebastian's Three Wishes(00:50:58) Closing Remarks & Thank You(00:51:48) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our podcast host Efe von Thenen delves deep into the transformative power of personalization in e-commerce with Ralph Hünermann, founder and CEO of ODOSCOPE. Discover how leveraging data and AI can revolutionize customer experience, drive business success, and help you stay competitive in the evolving market landscape. Explore the significance of personalization in modern e-commerce and how it can enhance customer experience and convenience. Ralph shares his journey from academia to founding ODOSCOPE, highlighting his passion for human-machine interaction and his expertise in AI and neuroinformatics. Discover the creation of ODOSCOPE, an adaptive e-commerce platform that automatically improves user experience based on data. He emphasizes the importance of trusting your data and using it to understand customer behaviors and preferences better. By operationalizing data and avoiding the creation of new silos, businesses can make sense of their existing information and use it to drive real-time personalization. Furthermore, listen to practical advice for businesses looking to start their personalization journey, including the importance of trusting your data, operationalizing it effectively, and acting on it in real-time. He also discusses the impact of generative AI on e-commerce, envisioning a future where personal AI assistants help customers find the perfect products based on their unique profiles and preferences.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters: (00:00:00) Introduction(00:03:06) About Ralph's Career(00:06:40) ODOSCOPE's Founding and Focus (00:08:26) Balancing Personal and Business Life(00:09:32) Current Market Trends in E-Commerce(00:12:09) Challenges and Solutions in Personalization(00:14:39) The Role of Data in Personalization(00:16:23) Impact of AI and Technology in E-Commerce(00:18:09) Case Studies and Examples (00:20:03) Addressing Data Privacy Concerns(00:22:24) Future Predictions and Market Pressure (00:26:14) Technological Challenges and Solutions(00:28:58) Generative AI and the Next Phase of E-Commerce(00:30:15) Apple's Future Innovations and Personal Assistants(00:32:07) Impact of Cookie-Less Future and Data Utilization(00:34:05) Advice for Smaller E-Commerce Players (00:35:54) Closing Thoughts and Final Takeaways(00:36:34) Tips for the Brands, SMB's and Platforms(00:43:41) Future Customers Journey(00:51:20) Closing Remarks

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Join us for an enlightening episode of the EGN Podcast with your host, Efe von Thenen with our special guest, Inga Bohn, Head of Brand and Customer Centricity at Amorelie, offers a behind-the-scenes look at the brand's innovative approach to intimacy, pioneering marketing strategies, and the creation of an inclusive community.In this episode, Inga shares her journey from strategy consulting to leading a groundbreaking brand. Discover how Amorelie revolutionized the sex toy market with a unique and inclusive approach, and learn about the challenges and successes they faced, including dealing with censorship and shifting societal norms.We also explore Amorelie's comprehensive marketing mix, from digital and mass media to offline experiences and brand partnerships, highlighting the importance of connecting with the lifestyles of their audience. Inga emphasizes the significance of customer feedback, flexibility, and creativity in driving a successful brand.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:00:51) Guest Introduction(00:02:11) Inga's Career Journey(00:03:58) Joining Amorelie and Overcoming Challenges in the Sex Toy Industry(00:08:01) Market Insights and Competition(00:11:16) Milestones, Brand Repositioning and Innovations(00:13:58) Amorelie's Mission(00:14:40) Censorship and Marketing Challenges(00:16:52) Marketing Campaigns of Amorelie(00:20:25) Customer Insights(00:22:20) Amorelie's Report Insights(00:24:51) Customer Demographics(00:27:37) Customer Journey and Touchpoints(00:30:50) Educational Content and Brand Marketing (00:35:13) Brand Partnerships and Lessons Learned(00:37:28) Engaging with Younger Generations(00:41:10) Amorelie's Podcast and Importance of Employee's(00:42:50) Amorelie Community(00:43:48) Sales Channels and Marketplace Presence(00:49:01) Offline Marketing and Festival Activations(00:50:39) Partnerships with Brand Ambassadors(00:54:38) Upcoming Projects and Campaigns(00:55:43) Tips for E-commerce Brands(00:58:22) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this inspiring episode, host Eve von Thenen sits down with Sophie Kühn, the Founder & CEO of the successful German beauty brand Miss Sophie, as she shares her incredible journey from starting her business in a tiny apartment to building an eight-figure powerhouse brand with nearly a million loyal customers. Sophie opens up about the challenges, the resilience, and the heart it takes to turn a dream into reality. Learn how she navigated the competitive beauty industry, the pivotal moments that shaped her entrepreneurial path, and the lessons she learned along the way. Discover the innovative product that revolutionized nail care and how Miss Sophie leveraged early Instagram marketing to achieve remarkable growth.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:01) Sophie's Background(00:03:00) Starting the Business(00:07:00) Entrepreneurial Journey(00:09:59) Marketing and Growth(00:16:44) Market Competition(00:18:00) Dealing with the Copy?(00:19:10) Performance Marketing at the Beginning(00:21:00) TV Appearance and Success History(00:22:51) Focus and Strategy(00:24:00) Product Showcase(00:25:44) Performance Marketing Now(00:26:39) Challenges and Lessons(00:31:21) Reflection and Advice(00:32:33) Losing Hope(00:34:43) Loyalty in Brand and Power of Community(00:39:17) Exiting the Company(00:46:00) Important Mistakes and Lessons Learned(00:49:25) Tips for Founders(00:52:22) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Join us on the EGN Podcast as host Efe von Thenen sits down with Stephan Lerch, Business and Strategy of "Box - Die Abholstation", a service of Deutsche Bahn. Discover how the innovative click-and-collect service, "Box - Die Abholstation", is transforming e-commerce logistics across Germany.In this episode, Stephan shares insights into Smart City | DB’s mission to enhance train station facilities and services, focusing on the development and implementation of "Box - Die Abholstation". Learn about the benefits of the click-and-collect service for e-commerce retailers and consumers, including increased efficiency, convenience, and sustainability. Stephan discusses the partnership with DHL and future plans for expanding the network of pickup stations. Stephan also delves into broader trends in e-commerce, emphasizing the importance of flexible, sustainable, and consumer-friendly delivery solutions. Hear real-life success stories from retailers like Hornbach and understand how "Box - Die Abholstation" is set to meet the challenges of the evolving e-commerce landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:02:19) About Deutsche Bahn and Smart City(00:03:36) About the Stephan and His Role in Smart City | DB(00:04:07) Stephan’s Career Journey(00:04:50) Starting Job in Smart City | DB(00:06:40) Development and Growth of Click-and-Collect in Germany(00:09:53) Box-Up’s Open Provider Approach(00:12:40) Identifying and Solving E-commerce Challenges(00:17:26) Expansion Plans and Future Vision(00:19:57) Real-Life Success Stories(00:23:11) Demographics and User Behavior(00:24:17) Adoption Rates of Click-and-Collect in Germany(00:27:02) Retailer Benefits and Integration Options(00:34:23) Diverse Use Cases for Box-Up(00:36:06) Future Innovations and Potential(00:38:19) Restrictions and Limitations(00:41:00) Top Performing Product Categories(00:42:46) Final Thoughts and Future Outlook(00:43:25) Encouragement for Retailers(00:44:37) Conclusion and Thank YouFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, your host Efe von Thenen sits down with Caroline Renée Kroll, the CEO and Co-Founder of Nø Cosmetics, a rising conscious beauty brand. Listen to Caroline’s journey from her student years to becoming a Forbes 30 Under 30 Europe honoree. She discusses the story behind Nø Cosmetics and its mission to create affordable, and high-quality skincare products. Caroline talks about how her background influenced her entrepreneurial path and the challenges and successes of launching a beauty brand at a young age.Delve into Nø Cosmetics’ marketing strategies, including their use of social media and traditional channels. Caroline explains the brand’s unique approach to sustainability, inclusivity, and transparency, and offers tips for aspiring entrepreneurs about career and on dealing with imposter syndrome.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:01:55) Caroline's Background(00:04:18) Founding No Cosmetics(00:05:31) Brand Philosophy(00:07:42) Product Range(00: 10:03) Role of Drugstores(00:12:48) Expanding to Other Retailers(00:14:33) Impact of the Pandemic(00:15:09) Sales Channels and Revenue(00:17:00) E-commerce Challenges(00:17:42) Differences in Customer Behavior(00:18:15) E-commerce Mistakes(00:19:23) Building the Online Shop(00:19:57) Marketing Strategies(00:20:34) Social Media Presence(00:21:49) Advertising Channels(00:22:23) Live Shopping Concept(00:23:25) Importance of Physical Presence(00:23:59) Handling Competition(00:25:10) Target Audience(00:26:12) Favorite Products(00:27:38) Black Friday Strategy(00:29:56) Consumer Expectations and Trends(00:31:18) Commitment to Vegan Products(00:32:27) Impact of Asian E-commerce Giants(00:34:07) Scalability of Business Model(00:35:09) International Expansion Plans(00:36:54) Mistakes and Lessons Learned(00:38:26) Celebrating Failures(00:39:56) Tips for Entrepreneurs(00:43:00) Dealing with Impostor Syndrome(00:46:17) Influence of Social Media(00:47:26) Transparency and Failures(00:48:58) Handling Criticism, Authenticity and Growth(00:52:05) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape.Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail. She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies. Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship and empowerment. Furthermore, deep dive into the strategies that drive successful e-commerce and omnichannel operations, emphasizing the integration of online and offline experiences to meet consumer needs.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:01:56) Maria’s Background(00:04:34) Evolution of E-Commerce and Consumer Behavior(00:09:38) Key Takeaways for Begginers(00:11:30) Touchpoints with International Customers(00:13:35) Social Shopping and Live Shopping Trends(00:15:32) Success Recipe of Successful Campaign(00:18:07) The Importance of Purpose and Sustainability in Brands(00:22:05) Rise of Secondhand Market and Cross-Generational Products(00:24:50) The Role of Niche Influencers in Marketing(00:27:52) The Sense of Community(00:29:29) Creating Personalized Customer Experiences(00:32:10) Future of High Street Shops and Omnichannel Strategies(00:35:04) The Personalization in Communication(00:37:15) Impact of AI on E-Commerce(00:40:25) Maria's Personal Career Journey and Leadership Tips(00:44:45) Conclusion and Closing Remarks

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, we’re thrilled to have Jörg Heinemann, an Innovation Evangelist from OTTO, who brings extensive insights into the evolution and future of live shopping and social commerce.Discover the core components that make a live shopping feed successful and how OTTO has pioneered these initiatives through innovative approaches.Learn about OTTO’s journey in integrating social commerce into their platform, including the challenges and breakthroughs in technology and strategy.Furthermore, explore tips on how businesses of all sizes can adapt to and thrive in the evolving landscape of digital commerce.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:04) Jörg's Background and Role at OTTO(00:04:34) The Resonance of Social Commerce(00:06:30) Evolution of Live Shopping at OTTO(00:07:50) OTTO's Platform for Live Shopping(00:09:15) Overcoming Challenges in Live Shopping(00:12:07) From Innovation to Retail Media Product(00:12:38) Global Live Shopping Platforms(00:15:22) Major Shifts in E-Commerce and Social Commerce(00:18:02) Core Components of Successful Life Shopping Feed(00:21:43) European Expansion of Social Commerce Platforms(00:23:44) Learning from Live Shopping Experiences(00:25:57) Practical Tips for Implementing Live Shopping(00:28:09) The Future of Small and Large Businesses in Social Commerce(00:34:05) The Role of Search Engine in E-Commerce(00:36:48) The Role of AI in E-commerce(00:38:10) Future Trends in AI and Customer Service(00:45:00) Future of Entertainment(00:50:23) The Future of Immersive Commerce(00:54:06) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this special episode of the EGN Podcast, hosted by Efe von Thenen, we’re joined by Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., straight from Hamburg. Delve into the dynamic realm of fan commerce, exploring the use of innovative technologies and the profound understanding of fan culture. This episode offers an in-depth look at the strategies that make Fanatics a global leader in sports merchandising and licensing.Listen to insights into the complexities of managing a merchandise business that ranges from timed to timeless products. He discusses how Fanatics navigates the challenges of sports merchandising, including licensing, product distribution, and the ever-changing demands of sports fans. Learn about the innovative strategies that position Fanatics at the forefront of the industry, from leveraging cutting-edge technology to understanding the deep-rooted culture of fandom.Furthermore, gain valuable perspectives on the evolution of e-commerce, the significance of building community through merchandising, and how personalized fan experiences enhance brand loyalty. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:38) Armand's Background and Career(00:04:25) Fanatics’ Business Model(00:07:37) Football E-commerce Segment(00:10:00) Challenges of Sports Merchandising(00:14:14) New Ventures and Business Units at Fanatics(00:17:56) Digital and Social Commerce (00:21:05) Fanatics Live and Projects(00:24:06) Comparison of U.S. and German Markets(00:30:42) Spikes Demand and How to Prepare For That(00:36:37) Event Management and Fan Experience(00:33:17) Technical Aspects and E-commerce Innovations(00:35:12) The Biggest Trends in German E-commerce(00:39:49) Collaboration with Other Brands and Platforms(00:42:50) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.In this episode, join Efe von Thenen, as he sit down with Fernando Veiga Fonseca, Global Domain Lead for Digital and Consumer at C&A. With a rich history in tech and business transformation, Fernando shares his journey from his early programming days in Brazil to leading major digital initiatives across Europe.Discover how Fernando started in tech at a young age and navigated his career through various significant roles, from a Java programmer to a solution architect. Fernando talks about his experiences working with big names like IBM and HelloFresh, and what drew him to the e-commerce fashion powerhouse, Farfetch.Deep dive into the challenges and achievements of spearheading digital transformation at C&A, focusing on the adoption of headless commerce to improve agility and customer experience.Furthermore, learn what headless commerce means, its benefits, and how it’s shaping the future of retail and e-commerce and hear about the technical hurdles of transitioning from monolithic systems to more dynamic, modular architectures.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠Chapters:(00:00:00) Introduction(00:01:28) Fernando's Journey Through Technology and Business(00:08:00) Transforming C&A’s Digital Landscape(00:12:35) Headless Commerce Explanation(00:16:20) The Shift from Monolithic Systems(00:17:52) Agility in E-commerce(00:23:30) Future Proofing E-commerce(00:26:55) Brand's Successful Stories(00:31:07) Tips for Smaller Businesses (00:34:5) Lessons from Epic Fails(00:37:24) Conclusion

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, join Efe von Thenen as he dives deep into the vibrant e-commerce landscape of Dubai with Mitch Bittermann, Senior Vice President - Commercial Operations from Dubai CommerCity.Discover how Dubai CommerCity is shaping up as a crucial hub for businesses aiming to expand globally. Mitch shares invaluable insights on strategic advantages, infrastructure benefits, and the supportive ecosystem that Dubai offers to entrepreneurs and established companies alike. Learn about the strategic geographic positioning of Dubai, which serves as a central gateway to a market of over three billion consumers within just a five-hour flight radius. Furthermore, explore how businesses can capitalize on Dubai’s robust infrastructure and business-friendly policies to scale operations and reach new heights.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected](00:00:00) Introduction(00:02:00) Mitch Background and his role in Dubai CommerCity(00:04:16) The Strategic Importance of Dubai CommerCity(00:06:46) The Role of Free Zones in Business Expansion(00:12:26) Services and Support for Businesses(00:19:06) Funding for Businesses(00:23:50) Business Growth Opportunities(00:32:09) Cultural and Business Adaptation in Dubai(00:39:40) Final Thoughts and Future DirectionsFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, Efe von Thenen engages with Alexander Schlüter, VP Marketing and Customer Product at Flix, to explore the remarkable growth and strategic direction of Flix, a pioneering force in the global travel tech sector.Dive into the innovative business model of Flix, which is designed to mutually benefit the company and its bus partners by centralizing sales, marketing, and customer service. This strategic alignment allows bus partners to concentrate on their operational roles.Hear about Flix's strategic expansion into new markets like India and South America, discussing the unique challenges and necessary adaptations to align with local consumer preferences.Furthermore, gain insights into Flix's marketing strategies, where emphasis is placed on the critical role of data-driven decisions, the effectiveness of performance marketing, and the delicate balance between innovation and achieving sustainable growth.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected](00:00:00) Introduction(00:01:34) Background and Role at Flix(00:03:15) Flix’s Growth and Milestones(00:06:37) Business and Partnership Models(00:11:33) Challenges in Global Expansion(00:22:53) Marketing and Customer Strategy(00:36:52) Company Culture and Innovation(00:39:43) Advice for Entrepreneurs(00:41:34) Closing RemarksFollow for more:■ Linkedin■ Instagram ■ Facebook■ Twitter

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, join Efe von Thenen as he delves into the intersection of media, entertainment, and e-commerce with Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama.Discover the evolution of UFA Serial Drama and its pioneering role in the entertainment industry. From traditional content production to creating immersive brand experiences, learn how UFA has adapted to the ever-changing landscape of entertainment and technology.Explore the groundbreaking collaboration between RTL+ and Zalando, introducing in-stream shopping during "Good Times, Bad Times" tv series. Uncover the inspiration behind this revolutionary partnership and the impact it's set to have on viewer engagement and e-commerce.Then, shift gears to explore the role of AI in content creation. Discover how UFA SERIAL DRAMA leverages AI technologies to enhance the creative process and personalize content delivery. Finally, delve into the ethical considerations surrounding data privacy, algorithmic biases, and content moderation in today's world.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Introduction(00:07:43) About UFA Serial Drama's and Company History(00:15:52) New E-commerce Collaboration between RTL Plus and Zalando(00:19:36) Content Creation and AI Advancements(00:28:16) Ethical Considerations About AI and Future Vision(00:35:25) Leveraging AI in E-Commerce(00:38:39) Future of AI in Media(00:44:08) The Role of AI in Localizing Content(00:58:42) Closing Remarks

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Join Efe von Thenen as he engages in a thought-provoking conversation with Iskra Velichkova - Head of Brand at Kleinanzeigen.With over 36 million monthly visitors and a staggering 95% brand awareness, Kleinanzeigen has redefined the German landscape of buying and selling. Discover how the platform's unique approach to local and second-hand purchasing behaviors has not only transformed consumer habits but also contributed to a significant societal shift towards sustainability.Delve into the heart of Kleinanzeigen's rebranding journey, uncover the challenges faced and the lessons learned as the platform navigated this monumental transformation, leaving a mark on its customers, stakeholders, and the wider public.But sustainability isn't just a buzzword for Kleinanzeigen; it's a way of life. Learn firsthand how the company translates its vision of "Bringing the joy of sustainable trade to everyone" into tangible actions, weaving sustainability seamlessly into its marketing communications while maintaining its unique brand identity.Gain valuable insights into how companies like Kleinanzeigen continue to lead the charge in sustainability, offering practical steps and strategies for e-commerce professionals looking to follow suit.Join us for an engaging conversation on sustainability, rebranding, and the transformative power of commerce, as we uncover the secrets behind Kleinanzeigen's success and its vision for a greener, more sustainable future.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] out more on:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠The timetable:(00:00:00) Introduction(00:01:26) Iskra Velichkova: The Creative Mind of Kleinanzeigen(00:05:23) Exploring Kleinanzeigen: Germany's Online Powerhouse(00:11:37) Building Relationships: The Heart of the Platform(00:14:51) Revenue Insights(00:19:26) Navigating Competition(00:21:10) Into the Future: Recommerce as the First Choice(00:27:58) Ensuring Trust: Safety Measures on Kleinanzeigen(00:31:25) Understanding Demographics: Who's on Kleinanzeigen?(00:34:56) The Rebranding Journey(00:50:38) Introducing the New Name & Logo(00:53:15) Key Learnings from the Rebranding Process(01:00:33) Key Takeaways for Sustainable Commerce(01:07:29) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Giles Longhurst, Managing Director EMEA & APAC / Connexity, Inc. a Taboola company - a pioneer in technology-driven performance marketing.Connexity goes beyond traditional marketing approaches, creating an ecosystem where retailers and publishers seamlessly converge. The result? An unparalleled platform that transforms consumer engagement into tangible sales growth. As you delve into this podcast episode, you'll find Connexity not just as a company but as the architect shaping the future of retail-publisher synergy.Tune in to unravel the layers of Connexity's success story, discovering how technology, innovation, and data-driven strategies redefine the landscape of retail performance marketing. Look ahead as retailers outline new goals for 2024, navigating straight ROI, customer acquisition in the dynamic e-commerce era, channel diversification, increased AOV, and enhanced purchase frequency.Don't miss out on the roadmap to success, as Connexity continues to pioneer and redefine the landscape for retailers and publishers alike.However, the exploration doesn't stop at that point. Dive deeper into the realm of retail and e-commerce marketing strategies enhanced by the integration of AI and machine learning. Discover effective ways to adapt to a cookie-less world, and grasp a profound perspective on how data-driven insights are shaping the landscape of e-commerce while simultaneously enriching customer relationships.Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Introduction(01:15:00) Giles Longhurst: Two Decades in Digital Marketing(10:28:00) Unveiling E-Commerce Dynamics(13:41:00) Navigating the Cookieless Future(17:13:00) Navigating Retail Success in 2024(24:00:00) Navigating Success with Connexity(32:24:00) Navigating New Markets(35:45:00) Tips for Small Businesses in Online Marketing(39:05:00) Closing Remarks

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with with Stephan Schwarz, Director Brand & Product at mymuesli. Get ready to explore how mymuesli, a game-changer in breakfast choices, made its mark.Stephan shares the fascinating journey of mymuesli, exploring how the company started in 2007 and flourished. They discuss the recent rebranding decision that reshaped mymuesli's identity and the lessons learned along the way. Dive into the reasons behind this strategic shift and how it impacted the company's trajectory.Throughout the conversation, Stephan emphasizes a crucial business lesson: while expanding product lines seems promising, mymuesli discovered that it's not always the best strategy. Learn firsthand why focusing on core strengths can outweigh the allure of diversification.This episode isn't just about cereal – it's a compelling narrative on business growth, evolution, and the significance of strategic decisions. Tune in to uncover mymuesli's unique story, the power of rebranding, and the valuable lesson that sometimes, less is more in the world of product expansion.Tune in and level up your entrepreneurship game!Find out more on:Find out more on:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠The timetable:(00:00:00) Introduction(00:01:11) Stefan's Role and Company's Growth(00:03:55) Foundation Story of MyMuesli(00:10:11) Product Diversification: Hurdles Amidst Growth(00:16:01) Rebranding Decision & Process(00:25:22) Customer Feedback and Insights(00:27:33) Market Expansion and Seasonality(00:29:58) Black Friday and Discount Strategies(00:31:31) Key Takeaways for SMB Merchants(00:33:39) Conclusion and Podcast Wrap-Up

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Martin Bardeleben, Managing Director of Pinterest Germany. Together, they navigate how Pinterest is reshaping the e-commerce landscape.Discover the captivating world of the platform, where 482 million monthly active users, including 19 million monthly active users in Germany, find joy in shopping and inspiration. Find out the essence of Pinterest's mission, the unique mindset of its users, and user demographics, and delve into unique insights about the German market, uncovering trends and user preferences.Learn how Pinterest serves as a dynamic shopping platform, and explore how it seamlessly integrates with e-commerce platforms, empowering merchants of all sizes to showcase their products effortlessly. Dive into the unparalleled shopping experience Pinterest offers, encouraging discovery and personalized engagement. Gain actionable tips and strategies tailored for SMBs to thrive on Pinterest, from content creation to effective measurement and growth. Tune in and gain a wealth of knowledge to elevate your SMB's presence in the digital landscape.Find out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Intro(00:01:15) Introduction and Career Journey(00:06:05) Understanding Pinterest: From Inspiration to Realization(00:10:30) Pinterest's Role in E-commerce: Making Every Pin Shoppable(00:17:22) Rediscovering Joy: Pinterest's Shopping Experience(00:19:32) Pinterest for SMBs: Simple Steps to Get Started(00:22:27) Expressing Brand Personality(00:25:12) Behind the Numbers: Pinterest's Growth(00:30:12) Top Verticals for SMBs & The Power of Data(00:35:15) German User Behavior and Pinterest Preferences(00:37:00) Pinterest's User Demographics(00:38:50) Closing Remarks(00:40:32) Avocado or Zucchini? The Most Pinned Vegetable in Germany

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Pia Schörner, Head of Digital Content Creation & BMW Metaverse at BMW GroupDive into BMW's innovative approach and its seamless adaptation to the evolving digital landscape. Learn how BMW maintains its premium identity while embracing innovation, fostering collaboration, and instilling trust and confidence in its customers. Explore BMW's visionary approach to the future customer journey, from catering to Generation Z and Generation Alpha to the mind-blowing potential of the metaverse, where virtual experiences take center stage. Virtual test drives and owning virtual cars alongside physical ones? It's all part of the experience! But that's not all. Learn more about navigating the challenges of aligning teams in a large corporation, concerns regarding sustainability within the tech industry, and the importance of transformation for businesses of all sizes.Don't miss out on this exclusive peek into BMW's forward-thinking strategies and its commitment to serving the changing expectations of future generations.Subscribe to our channel and hit that notification bell to stay updated with more thought-provoking content!Find out more on:■ Linkedin■ Instagram ■ Facebook ■ TwitterThe timetable:(00:00:00) Intro(00:01:20) Pia's Career, Role and Team(00:08:26) Balancing Innovation and BMW's Iconic Brand(00:10:02) BMW's Vision for the Customer Journey(00:14:09) The Role of the Metaverse(00:17:46) Targeting Generation Z and Alpha(00:20:12) Technological Transformations and Sustainability(00:28:54) Smaller Businesses and Emerging Tech(00:33:06) Ongoing Disruption and Transformative Times(00:36:13) Aligning Teams in a Large Corporation(00:39:33) Closing Remarks