Belly2Belly

PODCAST · business

Belly2Belly

The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.

  1. 172

    Getting More Partners Off the Bench with Emily McLellan

    Most partner ecosystems struggle with the same challenge: only a small percentage of partners actively drive revenue. In this Belly2Belly episode, Bill Kenney talks with Emily McLellan from Bongo about why partner activation gaps exist, the risks of inconsistent messaging, and why verification matters just as much as training.Emily McClellan, Bongohttps://www.linkedin.com/in/emily-mclellan/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  2. 171

    Reimagining Enterprise Partner Programs: Insights from Jason W. Gallo

    Enterprise partner programs are evolving as AI, SaaS, and customer expectations reshape the market. In this Belly2Belly episode, Bill Kenney talks with Jason W. Gallo from Cisco about how partner programs are shifting toward value, outcomes, and ecosystem collaboration.Jason W. Gallo, Cisco..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  3. 170

    Partnerships for Native AI Companies with Chris Samila

    Partnership ecosystems are evolving quickly as native AI companies scale at unprecedented speed. In this Belly2Belly episode, Bill Kenney talks with Chris Samila from Partnership Leaders about how AI companies are building partner programs, why distribution matters more than ever, and how service and technology partners are beginning to blend together in the AI economy.Chris Samila, Partnership Leadershttps://www.partnershipleaders.com/https://www.joincatalyst.com/https://www.linkedin.com/in/chrissamila/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  4. 169

    Partnering with AI Companies: Insights from David Winter

     AI partnerships are evolving quickly, but they are not yet mature.In this Belly2Belly episode, Bill Kenney speaks with David Winter of Orion Innovation about the current AI partnership landscape and what system integrators should focus on today.They cover:• Why AI partnerships currently flow through cloud ecosystems• The role of Microsoft AI Foundry and AWS Bedrock• How frontier AI partner programs may develop by 2026• The hardware layer behind AI inference• How to prepare to become a launch partnerDavid WinterOrion Innovationhttps://www.linkedin.com/in/davewinter3/---Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  5. 168

    Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan

     Sales is the one lynchpin to U.S. success.In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and how to avoid them.They discuss why go-to-market matters more than operations, how to approach early traction, why niche targeting works, and what realistic B2B timelines look like.Cameron Heffernanhttps://www.linkedin.com/in/cameronjh/https://www.marketingbeyondborders.com/blog-posts/expanding-to-the-us-market-avoid-these-8-most-common-missteps---Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  6. 167

    Building High-Impact Partner Marketing with HubSpot's Christi Williams

     Partnership marketing requires more than co-branded campaigns.In this Belly2Belly episode, Bill Kenney talks with Christi Williams from ‪HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth.Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing.Christi Williamshttps://www.linkedin.com/in/christikeating/ ---Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  7. 166

    Activating Agency Partnerships with Tom Balanda

    Agency partnerships require a different mindset than traditional tech partnerships.In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and creating early momentum through communication and shared wins.Tom shares practical advice on activating agency partners, managing internal alignment, and driving real outcomes through relationship-led partnerships.Tom Balandahttps://www.simpli.fi/---Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  8. 165

    Board-Level Readiness for U.S. Expansion With David Rose

    U.S. expansion succeeds or fails at the board level. In this Belly2Belly episode, Bill Kenney talks with David Rose about why European venture-backed companies so often underestimate budgets, timelines, and go-to-market reality, and how USXP’s new U.S. Expansion Board Guide helps boards pressure-test readiness before entering the market.David Rose, USXPhttps://www.usxp.co/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  9. 164

    Unlocking U.S. Incentives with Upsite’s Kajal Sanghrajka

    In this Belly2Belly episode, Bill Kenney talks with Kajal Sanghrajka, Founder of Upsite, about the $90 billion U.S. incentives market and why so much of it goes unused. Kajal explains how incentives work at the federal, state, and local level, how early and later stage companies can qualify, and why incentives should be part of a long term strategic growth plan rather than a last minute decision.Kajal Sanghrajkahttps://upsite.ai---Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  10. 163

    Activating Partnerships with Bongo’s Josh Kamrath

    Most partner programs struggle with engagement. In this Belly2Belly episode, Bill Kenney talks with Josh Kamrath, CEO of Bongo, about how to turn more partners into top performers.Josh explains why only 20 percent of partners typically deliver results, how accountability changes the game, and how Bongo’s AI-powered platform verifies partner readiness and revenue-driving behavior at scale.Josh Kamrath, [email protected], https://www.bongolearn.com/...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  11. 162

    Scaling Smart with SeedLegals’ Anthony Rose

    SeedLegals helps founders scale with smarter structures. In this Belly2Belly episode, Bill Kenney talks with Anthony Rose about balancing growth bets, evolving teams, and using the Safer to protect founder equity while giving investors immediate stock.Anthony RoseSeedLegals, https://seedlegals.com/...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  12. 161

    U.S. Go-to-Market Strategy with Greater Gain Group’s Dan Griffith

     Success in the US requires more than ambition. In this Belly2Belly episode, Bill Kenney talks with Dan Griffith from Greater Gain Group about the sequencing and structure companies need to enter the US market with confidence.If you are preparing to expand into the US, this conversation will help you navigate both opportunity and risk.Dan Griffith, Greater Gain Group, https://growwithdan.com/...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  13. 160

    Building Trust in AI Content with Yana Lapitskaya of YAi Digital

    AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and keeping content compliant across industries.Yana shares how Content Lift automatically fact-checks AI-assisted writing, suggests corrections, and helps teams scale content without putting reputation or revenue at risk. If your organization creates content at volume, this conversation is a must-watch.Yana LapitskayaYAi Digital, https://yai.digital/...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  14. 159

    LinkedIn Growth With Jimmi Bradbury

    LinkedIn can be your most reliable growth channel when you use it with intent. In this Belly2Belly episode, Bill Kenney talks with Jimmi Bradbury about building an audience, creating helpful content, and moving qualified contacts into an owned distribution channel for real business outcomes.Jimmi Bradbury, [email protected]://www.jimmibradbury.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/ 

  15. 158

    Navigating U.S. Market Entry with Nelson Mullins’ Manny Schoenhuber

    In this Belly2Belly episode, Bill Kenney talks with Manny Schoenhuber of Nelson Mullins about what international companies need to know before launching in the U.S...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  16. 157

    Expanding to the U.S. with Enterprise Ireland’s Marisa Mannion

    In a recent Belly2Belly conversation, Bill Kenney sat down with Marisa Mannion from Enterprise Ireland to discuss how companies can prepare, what mistakes to avoid, and where founders should focus their energy to make U.S. expansion a success...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  17. 156

    Breaking into the U.S. with Thomas Teger

    In this Belly2Belly conversation, Bill Kenney speaks with Thomas Teger, founder of Konzeptt1, about how international companies can prepare for U.S. expansion...Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  18. 155

    Confidence and Guidance in U S Expansion with Neil Keenan

    An Inside Look at Expanding to the U.S. - With Irish & U.S. Experts and Entrepreneurs25 September 2025, 09:00 - 13:00, Dublin, IrelandSign up for free here: https://mchattielaw.com/resources/Sept-Dublin-Event--Neil Keenan, [email protected] Masons, https://www.pinsentmasons.com/people/neil-keenan..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  19. 154

    Expanding into the U S with Floor Bergshoeff from TABS

    Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Floor Bergshoeff, [email protected], https://www.tabsinc.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  20. 153

    Hiring for U S Expansion with Adam Cruickshank

    Adam Cruickshank, [email protected], https://vensure.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  21. 152

    Fundraising and Expanding to the U.S. with Daniel Sawko

    Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Daniel Sawko, [email protected] free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  22. 151

    Plan Ahead for U S Expansion: Insights from Christi Jackson

    Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Christi Jackson, [email protected] Devine Immigration, https://www.lauradevine.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  23. 150

    Foreign Exchange and International Banking Insights from Ben Kohler of BLK.FX

    Ben Kohler, [email protected], https://www.blkfx.co.uk/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  24. 149

    Expanding Your Business to the U.S.A. w/ Russ Shaw fr Tech London Advocates & Global Tech Advocates

    Join us for: Gateway To Growth: Expanding Your Business To The USA29 September 2025, 5:00-7:30 pm, London, EnglandSign up for free here: https://lu.ma/uiu6nipe--Russ Shaw, [email protected] London Advocates, https://www.techlondonadvocates.org.uk/Global Tech Advocates, https://www.globaltechadvocates.org/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  25. 148

    Taxes and Tariffs: Forming Your U S Legal Entity with Sonia Kanjee from BRDG

    Sonia Kanjee, [email protected], https://www.brdg.us/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  26. 147

    Fundraising for International Expansion Insights from James Campbell of Walmer Group

    James Campbell, [email protected] free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  27. 146

    Localization Isn’t Copy‑and‑Paste Navigating U S Expansion with Allyson Stewart‑Allen

    Allyson Stewart‑Allen, [email protected] Marketing Partners, https://intmarketingpartners.com/Her book "Working with Americans" - https://bit.ly/read-Working-with-AmericansDiscount code - WWA2025 for 20% off..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  28. 145

    The Power of Local Case Studies: A Key to Gaining Traction in U.S. Expansion

    Elias Ek, [email protected], enspyre.com..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  29. 144

    Expanding Into the US Market Expert Advice from Taha Memon of Founder's Club International

    Founder's Club International, https://foundersclubint.com/Taha Memon, [email protected] free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  30. 143

    Unlocking Growth for Tech Companies Expanding into the US Market: Insights from Gemma Adair of Riada Consultancy

    Riada Consultancy, https://riadaconsultancy.com/Gemma Adair, [email protected] free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  31. 142

    Your 1st US Hire with Keith Langbo and Guy Shipman from Kelaca

    Kelaca, https://kelaca.com/Keith Langbo, [email protected] Shipman, [email protected] free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  32. 141

    Level Up Your Ability to Make High Value Connections at Events

    Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  33. 140

    Site Selection Demystified with David Rose and USXP

    David Rose, [email protected] selection tool https://www.usxp.co/tools/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  34. 139

    Panel Prep Chat From Launch to Maturity How to Grow and Scale Tech Startups into the U S Market

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/See the "From Launch to Maturity  How to Grow and Scale Tech Startups into the U S  Market" panel discussion on Tuesday, 13 May at 2:00 PM--Panelists:Zeynep Ilgaz, Cross Ocean Ventures, [email protected] Lynn, Quay Acceleration, [email protected] Kenney, MEET, [email protected]:Jeff Smith, Factum Global, [email protected] free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  35. 138

    Building Community with Mark Birch, Community in a Box

    Mark [email protected]://www.community-in-a-box.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  36. 137

    SelectUSA Investment Summit Preparation with Sophorn Cheang from Business Oregon

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Sophorn Cheang, [email protected]://www.oregon.gov/biz/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  37. 136

    SelectUSA Investment Summit Preparation with Claire Gordon from California GO-BIZ

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Claire Gordon, [email protected] free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  38. 135

    SelectUSA Investment Summit Preparation with John Lynn from Quay Acceleration

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--John Lynn, [email protected]://www.quay.co/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  39. 134

    SelectUSA Investment Summit Preparation with Daniel Sawko from Shipshape vc

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Daniel Sawko, [email protected]://www.shipshape.vc/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  40. 133

    SelectUSA Investment Summit Preparation with Jessica Reynolds from Maryland Department of Commerce

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jessica Reynolds, [email protected]://business.maryland.gov/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  41. 132

    SelectUSA Investment Summit Preparation with Khensani Mathebula and Jenny Stevens from Laura Divine Immigration

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Khensani Mathebula, [email protected] Stevens, [email protected]://www.lauradevine.com/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  42. 131

    SelectUSA Investment Summit Preparation with Jeff Smith from Factum Global

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeff Smith, [email protected]://factumglobal.com/Panel discussion: From Launch to Maturity: How to Grow and Scale Tech Startups into the U.S. Market, Tuesday 13 May, https://www.selectusasummit.us/Programming/2025-Investment-Summit-Agenda..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  43. 130

    SelectUSA Investment Summit Preparation with Jacob Willemsen from TABS

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jacob Willemsen, [email protected]://www.tabsinc.com/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  44. 129

    SelectUSA Investment Summit Preparation with Jeevan Ramapriya from MOITI

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Jeevan Ramapriya, [email protected]://www.mass.gov/orgs/massachusetts-office-of-international-trade-and-investment..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  45. 128

    SelectUSA Investment Summit Preparation with Zeynep Ilgaz from Cross Ocean Ventures

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Zeynep Ilgaz, [email protected]://crossoceanfund.com/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  46. 127

    SelectUSA Investment Summit Preparation with Dan Glazer from Wilson Sonsini

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Dan Glazer, [email protected]://www.wsgr.com/en/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  47. 126

    SelectUSA Investment Summit Preparation with Davis Roccio from Lando & Anastasi

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Davis Roccio, [email protected]://www.lalaw.com/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  48. 125

    Building Connection and Community Through Trade Shows and Events

    Casey [email protected]://ringmaster.com/..Feel free to contact us with any questionsBill Kenney, [email protected], https://meetroi.com/

  49. 124

    SelectUSA Investment Summit Preparation with Paul Zito from RGP Northwest Ohio

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Paul Zito, [email protected]://rgp.org/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

  50. 123

    SelectUSA Investment Summit Preparation with Nicola Bain and Wade Maleck from CLA

    SelectUSA Summit, 11-14 May 2024, Washington, DChttps://www.selectusasummit.us/--Nicola Bain, [email protected] Malec, [email protected]://www.claconnect.com/en/..Feel free to contact us with any questionsBill Kenney, [email protected], http://meetroi.com/

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ABOUT THIS SHOW

The Belly2Belly podcast is focusing on exploring in-person B2B marketing. Our goal is to help you get the most out of your marketing and to leverage all of your business development assets.Belly2Belly is brought to you by MEET (meetroi.com) a company that specializes in helping international companies exhibit at US trade shows.

HOSTED BY

Bill Kenney

CATEGORIES

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