Better Marketing
BookmarkTracy Heatley
Better Marketing is a business podcast hosted by Tracy Heatley. It has 54 episodes, with the latest published March 2026.
Better Marketing – Marketing Magic in Minutes is a weekly podcast for service-based and professional service business owners who want clearer, calmer, more effective marketing, without the overwhelm.Hosted by Tracy Heatley, Chartered Marketer and one of the world’s first CIM Certified AI Marketing Specialists, each short episode delivers practical marketing insight you can actually use. No noise, no jargon, no chasing shiny objects. Just strategic thinking, real-world examples, and grounded guidance that fits real businesses.Every episode is designed to help you make better marketing decisions, build a stronger brand, and stay relevant in a fast-changing world, including the responsible, strategic use of AI. Tracy blends proven marketing principles with modern tools and thinking, so you’re not constantly starting again or reacting to the latest trend.Inside Better Marketing - Marketing Magic in Minutes, you’ll find:• Clear marketing strategy explained simply• Practical guidance on
business ·en ·54 episodes
The Strategy Sweet Spot: Balancing Planning and Action
When to Rethink: Recognising the Right Time to Refresh Your Marketing Strategy
The Hidden Power of Brand Voice: Sounding Like You, Everywhere
Building Authority Online: From Expert to Thought Leader
AI Myths Busted: What’s Real, What’s Hype, and What Actually Works
The Energy of Consistency: How to Keep Your Marketing Flowing
Content That Converts: Creating Value Without the Hard Sell
How To Reduce Fatigue With A Monthly Organising Spine For Your Marketing
From Plan to Progress: How to Measure, Review, and Refine Your 2026 Marketing
The Customer Journey Map: Turning Enquiries into Advocates
AI Confidence: How to Use ChatGPT Without Losing Your Voice
Overwhelm to Focus: Simplifying Your Marketing Strategy for Your Year Ahead
The Power of Purpose-Driven Marketing
How To Start Future Proofing Your Marketing Strategy
AI Tools That Save You Time, Not Cost You Sales
Stop Selling & Start Solving
Marketing Momentum: How to Keep Going When You Feel Like Giving Up
Creativity in Marketing: Even the Most Analytical Can Be Creative
Marketing Strategy vs Marketing Plan: What’s the Difference?
Is Imposter Syndrome Sabotaging Your Marketing?
ChatGPT Explained: Free vs Paid, GPT-3.5 vs GPT-4 vs GPT-4o vs GPT-5
The Long Game: How to Market for Sustainable Growth
How To Prioritise When Everything Feels Important
Building Trust Through Transparency
Marketing Metrics That Matter: What To Measure and Why
Creating a Marketing Plan You’ll Actually Stick To
What Makes Marketing Work (And What Doesn’t)
Understanding Your Ideal Customer: Beyond the Buyer Persona
Networking as a Marketing Strategy
The Real Reason Your Marketing Isn’t Working
What a Strong Personal Brand Really Means
Using Authenticity To Build Trust In Your Marketing
Stories That Sell - Real People With Real Results
Build a Brilliant Brand Without a Big Budget
Overcoming Sporadic Marketing Syndrome™
The Magic Of A Marketing Mindset
Leveraging AI for Predictive Analytics in Marketing
Revolutionising Customer Service with AI: Real-World Application
Influencer Marketing in the AI Era
Beyond AI: Integrating Traditional and Digital Marketing Strategies
AI Ethics in Marketing: Navigating the New Frontiers
Six Proven Strategies With A LinkedIn Expert Pam Case
The Human Touch in AI – Balancing Automation and Personalisation
Form Ideas to Impact A Smarter Way to Create Content With AI
Enhancing Customer Engagement with AI
AI Marketing Foundations Building An Effective AI Strategy
Connecting with Your Customers - The Power of Digital Conversations with Richard Singleton
Speaking Their Language Strategies For Reaching Your Target Market
Branding Brilliance Creating a Stand Out Business Identity
Marketing Communications: Captivating Your Audience
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