PODCAST · arts
Book-A-Go-Go | How to Write, Publish & Market Your Book
by Book-A-Go-Go
Book-A-Go-Go was made especially for indie authors. Hosted by publishing pros who’ve seen it all, the podcast breaks down the self-publishing process—minus the jargon, hype, and gatekeeping. Expect smart advice, real talk, occasional side-eye, and plenty of behind-the-scenes insight on craft, editing, production, and marketing. Tune it, write on, get published!
Episodes
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Episode 21: Using Your Book as a Marketing Tool (with Ali Hashemian)
Financial strategist and author Ali Hashemian joins Jenna and Sara to share how writing Overtaxed and Overdrawn helped grow his business and connect with clients. Ali discusses the process of working with a ghostwriter and hybrid publisher, and how his books have become lasting assets in his...
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Episode 20: Kate Zentall on Editing Timelines, Track Changes & Publishing Expectations
Why do even the best writers need editors? In this episode, Jenna and Sara talk with veteran writer and book shaper Kate Zentall about the transformative role of editors in the publishing process. From developmental feedback to line-level polish, Kate shares how the right editorial guidance can...
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Episode 19: Inside Traditional Publishing (with Bree Barton)
What’s it really like to get traditionally published? In this episode, Jenna and Sara sit down with Bree Barton—author of the Heart of Thorns trilogy from KT/HarperCollins—to share what it’s really like to be traditionally published. From submissions to post-pub realities, Bree draws on two…
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Episode 18: You’re Published! What Next?
Publishing your book is a huge milestone—but it’s not the end of your author journey. In this final reference episode, we help you plan what comes next. Learn how to keep your book relevant post-launch, build long-term momentum, and avoid the post-pub slump. From ongoing marketing to repurposing...
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Episode 17: Author Service Accounts
To successfully publish and maintain your book’s visibility, you’ll need to create and manage several essential service accounts. In this episode, we walk you through the most important ones—Amazon KDP, Goodreads, OverDrive, and more—and explain what each one does, why it matters, and how to...
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Episode 16: Marketing & PR for Your Book
Your book is done—now how do you get readers to actually find it? In this episode, we guide you through building a strategic marketing and PR plan tailored to your goals. We’ll revisit your BAGG (Book and Author Gameplan and Goals), help you define success post-launch, and explain how to time…
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Episode 15: Printing & Distributing Your Self-Published Book
Confused by all the printing and distribution options for your book? In this episode, Jenna and Sara break down the pros and cons of print-on-demand vs. offset printing, how services like Amazon KDP and IngramSpark compare, and when traditional distribution might still make sense. You’ll also…
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Episode 14: Producing Your Indie Audiobook
Audiobooks are one of the fastest-growing formats in publishing—and a powerful way to reach new readers. In this episode, we provide an overview of audiobook production: how to decide if you need one, whether to narrate it yourself or hire a pro, what equipment or services to use, and how to...
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Episode 13: Designing Your Book Interior
A well-designed interior can elevate your book from amateur to professional. In this episode, we explain what goes into interior book design—print and digital. You’ll learn how to prep your manuscript for a designer, what formatting choices matter (margins, fonts, images, tables), and how…
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Episode 12: Designing Your Book Cover
Your book cover is a powerful sales tool, often the first thing a potential reader sees. In this episode, Jenna and Sara break down how to design a cover that reflects your genre, appeals to your audience, and meets industry specs. We’ll cover the full anatomy of a book cover, including the…
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Episode 11: Compiling & Organizing the Sections of Your Book
Learn how to structure your book like a pro. This episode walks you through the essential building blocks of a complete book—front matter, main content, and back matter. You’ll discover which elements are optional vs. required, how to sequence them, and tips to give your finished book a polished,...
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Episode 10: How to Get Testimonials for Your Book
Blurbs and testimonials can boost your book’s credibility, marketing reach, and discoverability—if you know how to get the right ones. In this episode, we walk you through who to ask, how to ask, when to ask, and what makes a testimonial truly effective. We also cover how to use endorsements…
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Episode 9: Traditional Publishing vs. Self-Publishing vs. Hybrid Publishing
Not sure which publishing path is right for you? This episode breaks down traditional publishing, self-publishing, and hybrid models—explaining how each works, what authors can expect in terms of control, cost, royalties, and distribution, and how to align your publishing choice with your goals,...
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Episode 8: Legal Review, Fact-Checking & Compliance of Your Book
Don’t let legal issues derail your book. In this episode, Jenna and Sara cover what every author should know about legal review, fact-checking, and compliance—from using song lyrics and brand names to referencing real people and places. Learn when to involve a publishing lawyer, how to clear...
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Episode 7: How to Choose a Title for Your Book
A strong book title does more than sound good—it sells your concept, hooks readers, and guides your cover and marketing. In this episode, Jenna and Sara share practical strategies for brainstorming titles, tailoring them to genre and audience expectations, avoiding common pitfalls, and involving...
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Episode 6: Choosing the Members of Your Editorial Team
Not all editors do the same thing—and understanding the differences can save you time, money, and frustration. In this episode, Jenna and Sara demystify the roles of developmental editors, line editors, copyeditors, and proofreaders. You’ll learn who to hire, when to bring them in, what each one...
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Episode 5: Ghostwriting vs. Co-Authoring vs. Writing Coach vs. Flying Solo
Not every author needs to write their book alone. In this episode, Jenna and Sara unpack the pros and cons of working with a ghostwriter, co-author, or writing coach—or going solo. We cover who gets credit, who owns the rights, typical pricing, and how much time and effort each path requires so…
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Episode 4: Why Blogging Is Important for Authors
Blogging is one of the most powerful tools an author can use to build visibility, credibility, and momentum—long before your book is even published. In this episode, Jenna and Sara share tips for getting started, staying consistent, and making your blog work for your long-term publishing goals.
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Episode 3: Author Website: Why You Need One & What It Should Include
Your author website doesn’t need to be big or fancy—but it does need to exist. In this episode, Jenna and Sara walk you through the key reasons to set up a website early in your publishing journey, what pages it should include, and how to make smart decisions that will grow with you over time.
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Episode 2: Author Platform: What It Is & Why You Need One
It’s never too early to start working on your author platform—and that could mean even before you start writing your book. In this episode, Jenna and Sara break down what an author platform is, why it matters, and how to start building one in a way that feels natural—even if you’re not a fan of...
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Episode 1: Setting Goals & Expectations When Writing Your Book
Jenna and Sara help you set clear, realistic goals and expectations for your book, creating the foundation for the rest of your publishing journey. We introduce the concept of a BAGG (your Book and Author Gameplan and Goal) and walk through nine common reasons for writing a book, plus discuss how...
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Introduction: Welcome to Book-A-Go-Go
Book-a-Go-Go is your podcast that will guide you on how to go from writer to published author. In this introductory episode, meet your co-hosts Jenna Rose Robbins and Sara Stratton as they explain what to expect in the episodes ahead. The first 18 episodes serve as reference guides, each one...
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ABOUT THIS SHOW
Book-A-Go-Go was made especially for indie authors. Hosted by publishing pros who’ve seen it all, the podcast breaks down the self-publishing process—minus the jargon, hype, and gatekeeping. Expect smart advice, real talk, occasional side-eye, and plenty of behind-the-scenes insight on craft, editing, production, and marketing. Tune it, write on, get published!
HOSTED BY
Book-A-Go-Go
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Frequently Asked Questions
How many episodes does Book-A-Go-Go | How to Write, Publish & Market Your Book have?
Book-A-Go-Go | How to Write, Publish & Market Your Book currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Book-A-Go-Go | How to Write, Publish & Market Your Book about?
Book-A-Go-Go was made especially for indie authors. Hosted by publishing pros who’ve seen it all, the podcast breaks down the self-publishing process—minus the jargon, hype, and gatekeeping. Expect smart advice, real talk, occasional side-eye, and plenty of behind-the-scenes insight on craft,...
How often does Book-A-Go-Go | How to Write, Publish & Market Your Book release new episodes?
Book-A-Go-Go | How to Write, Publish & Market Your Book has 22 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Book-A-Go-Go | How to Write, Publish & Market Your Book?
You can listen to Book-A-Go-Go | How to Write, Publish & Market Your Book on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Book-A-Go-Go | How to Write, Publish & Market Your Book?
Book-A-Go-Go | How to Write, Publish & Market Your Book is created and hosted by Book-A-Go-Go.
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