Breakthrough Walls

Steve is a decorated United States Army veteran who served with distinction from 2006 to 2014, including combat deployments in Iraq and Afghanistan. In 2009, Steve was awarded the Purple Heart for his service. Steve is a proud Texan, he is a passionate advocate for veterans and a vocal critic of the military and medical industrial complexes. He co-hosts the 'Cowboys and Indians' podcast and is President of the RINO Removal Project, bringing his unfiltered perspective to discussions on freedom, patriotism, and current issues.

From small-town hustler to nationally recognized sales trainer — how one man turned authenticity into millions Born and raised in small-town Cato, New York, Luke Lunkenheimer turned a career-ending injury into an opportunity. With no degree and no plan B, he jumped into car sales — and within 30 days, became the top performer. Less than two years later, he was running the dealership. Over the next decade, Luke broke sales records across multiple industries before returning to auto as the owner of the region’s top-performing independent dealer group. Behind it all was the P2P framework — a method built on authenticity, not pressure that led to more deals closed and a better customer experience. Today, through Paid 2 Persuade, he’s helping others close with confidence and sell the way humans are meant to.