Brews & Buzzwords

Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE.  George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and drives revenue.  Expect straight talk on narrowing your focus (and why most mid-market teams resist it), building “sticky” strategy that actually gets executed, and using practical experimentation to keep what works and drop what does not.  The conversation also tackles how AI is changing discovery and why business owners need a clearer plan for diversification, measurement, and decision-making as search behaviour shifts. Drive more revenue with marketing that actually works by selling first, focusing harder, and executing with discipline.  Connect with Rhys: formentor.ca or linkedin.com/in/rhysmohun Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand strategy, sticky branding, business growth, and digital marketing are only effective when customers can repeat what you do and why it matters. This conversation breaks down how leaders can simplify their message, validate direction through sales (not boardroom guesses), and build the habits and infrastructure needed to execute in unpredictable markets. George Arabian and Jeremy Miller also dig into practical examples of sharpening positioning, choosing the right customers, improving capacity, and using consistent tracking to keep teams aligned, so growth becomes a repeatable system instead of a lucky streak. Connect with Jeremy: stickybranding.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch George Arabian's webinar, where he breaks down NVISION's 3-step approach to helping our clients generate more revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand storytelling, creative leadership, and human connection sit at the core of this conversation on what truly makes content resonate. From the evolution of corporate video and live events to the limits of AI and the power of empathy, this episode explores why emotion, curiosity, and trust still outperform specs, sameness, and surface-level production in modern marketing and business leadership.  Connect with Keith: linkedin.com/in/keith-chang-341b962a or senovva.com/ca/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Emotional intelligence coach and international speaker, Jamelle Lindo reveals how self awareness, emotional regulation, and EQ skills help leaders beat burnout, set healthier boundaries, and lead high performing teams in the age of AI. He shares practical tools, and provides real world examples of using empathy, presence, and curiosity to manage the emotions of others and build stronger cultures at work and at home. Connect with Jamelle: linkedin.com/in/jamelle-lindo-04b959135 or jamellelindo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Fractional marketing leadership, B2B growth strategy, plus better sales and marketing alignment take center stage as George Arabian sits down with fractional marketing leader, Julie Ford to unpack how part time CMOs help companies scale without the full time overhead. Julie explains when a fractional marketer is the right hire, how she steps in during leadership leave or as the first marketing leader, and why your website, tech stack, and CRM need to be fixed before you pour more money into lead generation. She shares practical tactics for defining your ideal customer profile, closing the gap between sales and marketing, improving lead quality instead of just chasing volume, and adapting to AI driven buyer journeys where website traffic may drop but conversion ready leads increase. Connect with Julie: linkedin.com/in/jmford or julie-ford.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Scott Ray, a visionary marketing leader, to unpack the realities of digital transformation, leadership evolution, and customer-centric marketing. Together, they dive deep into how brands can adapt to constant change, align teams for innovation, and build digital strategies that actually drive measurable results. Whether you’re a marketing executive, business owner, or emerging leader, this conversation is packed with actionable insights and forward-thinking perspectives that define the new era of digital leadership and brand growth. Connect with Scott: linkedin.com/in/scott-ray Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with John Wilson, Founder of CEO Global Network, to explore what makes great leaders thrive in today’s business world. John shares hard-earned insights from decades of coaching CEOs, including how to build high-performance teams, balance growth with culture, and make tough decisions with clarity. Whether you’re a business leader, entrepreneur, or aspiring executive, this conversation offers practical lessons in leadership, strategy, and resilience. Connect with John: LinkedIn.com/in/johnwilson-ceo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Kindness, CEO of AgencyAnalytics, to talk about his experience building and scaling one of the top reporting platforms for digital agencies. Joe shares how focusing on customer value, sustainable growth, and product innovation helped AgencyAnalytics grow from a small startup into a leader in marketing analytics software. Whether you’re running an agency, launching SaaS, or leading a high-growth team, you’ll get insights on scaling without burning out, hiring for culture, and building tools your customers can’t live without. Connect with Joe: LinkedIn.com/in/jkindness Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Joe Graci, CEO of Jova Ventures & Advisory, for an unfiltered conversation about what it really means to build and run a business that aligns with your values. From founder fatigue to scaling with intention, Joe shares the hard questions every business owner eventually faces: “What do I want from this business—and from my life?” If you’re leading a company, this is the gut-check you didn’t know you needed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Strong leadership is at the core of every successful business. In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Paul Hicks, Senior Advisor at SwitchGear, to discuss what great leadership really looks like in today’s fast-moving business landscape. Paul shares actionable insights on building trust, leading teams through change, and developing leadership skills that fuel long-term business growth. Whether you're a CEO, team leader, or emerging manager, this conversation delivers practical strategies you can apply right now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does thoughtful, strategic AI adoption really look like in modern business? In this episode of Brews & Buzzwords, NVISION CEO George Arabian sits down with Andrew MacLean, CEO of Spark Engine, to discuss how business leaders can integrate AI tools in practical, scalable ways without falling for the hype. Andrew shares expert advice on aligning AI with your business model, identifying real opportunities for automation, and maintaining a human-centered approach in an increasingly tech-driven landscape. If you're exploring AI in your operations, marketing, or client experience, this episode is essential listening. Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to attract and convert the right leads? Your Ideal Client Profile (ICP) might be the missing link. In this episode of Brews & Buzzwords, Digital Marketing Director Sylvia Wong sits down with Lifecycle Marketing Strategist Petrija Dos Santos to explore how identifying and refining your ICP can dramatically improve your B2B marketing results. Learn how to define your ideal client, avoid common ICP mistakes, and align your sales and marketing efforts to attract high-value customers who actually convert. Whether you’re in SaaS, services, or any B2B space — this is a must-watch. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how to harness lifecycle marketing strategies to drive sustainable growth in this episode of Brews & Buzzwords, featuring NVISION’s Director of Digital Marketing, Sylvia Wong, and CEO, George Arabian. They break down the full customer journey—from acquisition to retention and advocacy—sharing real-world examples, common pitfalls to avoid, and actionable tips for building stronger, longer-lasting customer relationships. Whether you’re a digital marketer, business owner, or just curious about how to optimize every stage of your funnel, this conversation is packed with practical insights you won’t want to miss. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, George sits down with Agnes Lan (of Change Connect) to dive into the world of entrepreneurship. They discuss the challenges and rewards of running a business, the importance of adaptability, and what to expect from the upcoming Small and Mighty Summit. Connect with Agnes and learn more: LinkedIn.com/in/AgnesLan SmallMightySummit.com ChangeConnect.ca Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore how alignment can transform the way your organization works together! Join NVISION's Digital Content Marketer, Petrija Dos Santos, and Head of Sales, Chi Dam, as they dive deep into the importance of alignment within teams. Whether it's about setting a shared vision, navigating change, or overcoming challenges, this conversation is packed with insights to help teams thrive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the potential of customer journey mapping to refine your marketing efforts! In this episode of Brews & Buzzwords, NVISION’s Sylvia and Marino discuss how mapping the customer journey can sharpen CRM strategies, enhance touchpoints, and boost engagement. Get insights into aligning marketing with customer needs to create a seamless, impactful experience by tuning in to the episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, George has a great discussion with Hilda Gan of People Bright Consulting (peoplebrightconsulting.com) all about people. In business (and personal life), people and their relationships are at the centre of everything. Managing all the personalities and relationships in an organization can be challenging; especially when it comes time to have a tough conversation. Hilda shares her expertise in how to navigate this situation, and more in this episode of Brews & Buzzwords. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, Patricia and Bowie share expert tips on how to effectively use content as a part of your business strategy. They dive deep into the essentials of content marketing, exploring key topics such as aligning your content with business goals, navigating customer journeys, and optimizing content for various digital platforms like websites, email, and social media. Whether you’re a business owner or a marketer, discover actionable insights to boost your sales and nurture long-term customer relationships through thoughtful content strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, we dive deep into building a brand with and creating content purpose; featuring special guest Javon Martin, of Papr Mache and host of the 100 Ways to Make $100K podcast. Javon shares his unique approach to building a brand that truly stands out by creating authentic, impactful content. Learn how to craft a brand story that resonates, use content to connect with your audience, and make a lasting impression in today’s competitive market. Perfect for entrepreneurs, marketers, and creatives looking to take their branding to the next level! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Digital Marketing Director, Sylvia Wong, and SEO specialist, Serg Ursa, as they explore What to expect from an SEO expert. Learn about the essential role of SEO in your digital marketing strategy, how to measure its success, and solutions to common challenges. Understand the value of SEO for your business and discover red flags to watch out for in the industry. This episode is a must-listen for anyone looking to enhance their digital presence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to business success with the power of Customer Relationship Management (CRM). In this episode, NVISION's Sylvia Wong and Marino Marks explore ways to supercharge your business with insights on CRM's game-changing impact, crafting irresistible Email & CRM campaigns, and overcoming challenges for maximum ROI. Join us for this episode of the Brews & Buzzwords podcast and propel your business into a new era of growth! Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tapping into the full potential of your business leads? Join us in this eye-opening episode as we dive into the transformative power of lead management audits. Discover how auditing your lead processes can not only boost your conversion rates but also significantly increase your bottom line. We'll explore real-life success stories, reveal strategies to enhance lead quality and provide actionable tips to prevent revenue loss. Whether you're struggling with lead leakage or just looking to refine your marketing efforts, this episode is packed with valuable insights to help you turn leads into lucrative opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Embark on a journey to holistic wellness with NVISION CEO, George Arabian, as he engages in a captivating conversation with professional athletic trainer, Matt Derosa, delving into the crucial links between fitness and overall well-being. Explore how lifestyle and workplace factors impact health and discover practical, gym-free methods for boosting wellness, offering actionable insights to enhance your health journey from short-term gains to long-term benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover the art of understanding client needs, setting clear expectations, and leveraging communication channels effectively. From overcoming challenges to measuring success, this episode provides actionable insights and success stories to enhance your client relationships in the dynamic world of digital marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover practical strategies for building resilience, gaining a fresh perspective on challenges, and creating a culture of #resilience in the workplace and beyond. All that and more in this episode of the Brews & Buzzwords podcast, featuring author and resilience expert, David Giffen. Tune in for an inspiring dialogue that transcends boundaries and empowers you to thrive in the face of change. Don't miss this opportunity to unlock the secrets of resilience with David Giffen and NVISION CEO, George Arabian. Learn more about your ad choices. Visit megaphone.fm/adchoices

Simon Sinek’s “Start with Why” TEDx talk has amassed over 10 million views on YouTube. Over a decade later, its message still rings true. Every organization knows what they do, some can explain how they do it, but very few can explain why; it’s that ‘why’ that separates the great organizations from the rest. In this video, Sylvia and George discuss the journey of finding NVISION’s ‘why,’ what made George realize the importance of ‘why,’ and how it has developed over 20 years of being in business. All that, plus helpful tips for leaders and marketers looking to harness the power of their own ‘why.’ Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you're curious about the magic behind unforgettable designs or seeking to understand what truly sets great design apart, this episode of Brews & Buzzwords serves as your compass in the world of design. Join us as we answer the burning question:  What makes good design great? Sylvia Wong, Director of Digital Marketing at NVISION, and Creative Director Kashan Nazir, discuss the core factors that elevate good design to greatness, exploring its impact on businesses, their users, and society as a whole. They’ll unravel the intricate relationship between form and function, sharing the secrets behind creating visually appealing and functional designs while addressing challenges that come with the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Brews & Buzzwords podcast, host Sylvia Wong (NVISION’s Director of Digital Marketing) and Michael Cardoso (NVISION’s Lead Media Producer) dive into the ever-expanding realm of video marketing, offering insights into current and upcoming trends for 2024. Trace back NVISION's journey in video marketing, from their earliest efforts to present-day projects; delving into the transformative impact of various platforms on video content creation and anticipating the future's exciting possibilities. This episode is a must-listen for marketers looking to stay ahead in the ever-evolving world of video marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Brews & Buzzwords Podcast, lead media producer, Michael and digital marketing strategist, Bowie dive into the dynamic world of omnichannel digital marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

The recent Twitter checkmark debacle sparked this in-depth discussion on trust factors on the internet, featuring NVISION's Director of Digital Marketing, Sylvia Wong, and Web & Graphic Designer, Becky Lowry.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brews & Buzzwords, we explore the rise of AI and its impact on various industries, particularly marketing. NVISION's own Director of Digital Marketing, Sylvia Wong and Marketing Strategist, Bowie Fan dive into conversational AI tools like ChatGPT, and the potential they have to revolutionize the way businesses operate internally, as well as communicate with their customers. Whether you're a marketer, a business owner, or simply interested in the latest trends in AI, this episode offers valuable insights into the future of how AI will continue to shape the business world in the years to come. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Brews & Buzzwords, we explore the evolving landscape of video production with Andrew Sorlie, Creative Director of Stature Films. Through Andrew's expertise and experience, we delve into the art of storytelling in video and its power to connect with an audience. We also discuss the impact of social media and the COVID-19 pandemic on the industry.  If you are a marketer, filmmaker, or simply interested in the potential of video storytelling, this episode offers valuable insights and inspiration. So tune in as we unravel the world of storytelling through video. Learn more about your ad choices. Visit megaphone.fm/adchoices

With the rise of platforms like TikTok, and other social platforms pivoting to video, many business owners have shown interest in stepping in front of the camera. Is it right for your business? Michael, George, and Sylvia discuss that and more in this episode of Brews & Buzzwords. Learn more about your ad choices. Visit megaphone.fm/adchoices

It is essential, as a business owner, to be an active member of your community. In this conversation with Tom and Evan of The Village Grocer, we learn about what Markham has meant for their store, and their philosophy on giving back. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the corporate world, profit is all-to-often put above people. In this episode of Brews & Buzzwords, George and Sylvia discuss our company philosophy and George's personal values and where they came from. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever received the dreaded: "Hey." message from your boss? Usually, it's no big deal, but the anxiety that this message triggers in so many people is a symptom of gaps in communication, especially across generations.  Learn more about your ad choices. Visit megaphone.fm/adchoices

From 2020 to 2021, over 20% of experienced workers were leaving their positions. If you've been in the market for a job or looking for top talent, you might have heard of The Tech Effect, a leading education and talent development ecosystem for entrepreneurs and digital marketers. We sat down with founder Kareem Perez to investigate what's happening and what we can do to recruit and retain.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the importance of social responsibility, and how it can impact your profits and bottom line? Sylvia, Bowie and Michael, of the digital marketing team dive into this, the truth about cancel culture, what companies are getting right, and what companies are getting wrong.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The “new normal” isn’t new to us. Emma, our Ireland-based designer, has been fully remote since 2019. In this very special episode of Brews & Buzzwords, we have an honest conversation on working remotely and combating the challenges that can come with it. Learn more about your ad choices. Visit megaphone.fm/adchoices

The launch of iOS 15 on Apple iPhone devices, makes new privacy changes towards a cookieless internet. This update from Apple changes how marketers and business owners think about digital marketing. Get all your questions answered, as well as how to navigate your next email campaign in this episode of Brews & Buzzwords, with Email Marketing Specialist Marino and CEO George.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Is Instagram Dead? With their competitor TikTok stealing more and more of their users’ attention, can Instagram survive? Sylvia and Bowie, Digital Marketing Manager, and Social Media Specialist dive into it in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO, George, and Digital Marketing Manager Sylvia discuss why hustle culture is toxic, and how to build and support an Anti-Hustle Culture team. Is the hustle still relevant today? Learn more about your ad choices. Visit megaphone.fm/adchoices

What is a landing page and why do you need one? Hear from NVISION marketers on what goes into creating an effective landing page that converts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our digital marketing team's experience and takeaways from the totally remote Ad World Conference. The team discusses what we got out of the experience and answers the question: is it worth it for you? Learn more about your ad choices. Visit megaphone.fm/adchoices