Build Beautiful

Send us your feedback, thoughts or comments!Brooke Aitken is one of Sydney's most quietly powerful voices in residential design — a Registered Architect AND Interior Designer who has spent 21 years building Brooke Aitken Design into one of the few practices in the country with the rare ability to both build a home and furnish it. But somewhere in the middle of that journey, on a panel in front of an audience, she said something that stopped the room cold: “I was happy. But I was broke.”This is the conversation every creative who has ever wondered if their craft will ever pay off needs to hear — an unflinchingly honest reckoning with the gap between award-winning work and a sustainable business, and what it actually takes to close it.In this episode, we explore:Why Brooke walked away from a place in medical school to pursue architecture — and the moment she “cut my hair off, dyed it white blonde” and went all inInside the legendary DCM years: being project architect on the interiors of the Melbourne Museum at the very start of her careerFounding Brooke Aitken Design in 2004 with no business training, no marketing, and clients already waiting at the door“I was happy but broke” — what rock bottom actually looked like ten years in, while going through IVF, undiagnosed endometriosis, building her own home, and paying her staff before herselfThe Business of Design podcast moment that changed everything — and why Brooke now sits in a peer mastermind comparing real figures every six monthsDaniel Priestley’s “11 touchpoints” rule, and how Brooke rebuilt her entire marketing engine around it after a decade of hiding her work behind bad photography“Soft Modernism,” slow architecture, and why she’ll usually fight to save a 70s building rather than knock it downInside the studio: a sister, a “design alumni” WhatsApp group, design charrettes, and why “no one has just one problem”“Systems will set you free” — the Asana templates and operating system every creative business owner should stealChatGPT, Midjourney and how an architect known for craft is quietly experimenting with AIWhat she would tell her younger self — and why she still insists success “hasn’t happened yet”Why this conversation mattersIn a design industry that polishes every portfolio and hides every struggle, Brooke Aitken does something rare: she tells the truth. For any architect, designer or creative business owner who has ever wondered why beautiful work isn’t translating into a beautiful life, this is the conversation that names the gap — and shows what’s possible on the other side.About BrookeBrooke Aitken is the founder and Principal of Brooke Aitken Design, a Sydney-based studio she has led for over 20 years from her base in Ultimo. A registered architect and interior designer — one of the few in the country who delivers both — she is known for an aesthetic she calls “Soft Modernism”: contemporary, considered, deeply liveable spaces shaped by the brief, the building and the way people actually live. Her work spans heritage homes in Sydney’s east, sustainable rejuvenations of mid-century houses, and award-winning international projects in San Francisco and Palo Alto. She is also the founder of Rill + Stone, a homeTo get in touch with Build Beautiful or to follow us head to our socials:  on Instagramon Facebookon LinkedInIf you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on [email protected].