BUILT DIFFERENT with Erin Sykes

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Tony Frick, serial entrepreneur, attorney, Keystone Equity Partners Co-Founder, and Co-CEO of his latest venture, David Nicholas Building & Property Maintenance, a luxury property management company serving some of the Jersey Shore’s most exclusive homes.Tony talks about his unconventional path from professional lacrosse and law school to leading private equity-backed companies and building businesses across entirely different industries. Erin and Tony discuss how those experiences shaped the way he approaches leadership and long-term growth.The conversation dives into the rapid evolution of South Jersey’s luxury market and why barrier island communities are attracting a new generation of high-net-worth buyers. Tony explains the difference between traditional property maintenance and true real estate asset management, along with the growing need for proactive oversight. He also dives into the importance of trusted vendor relationships and white-glove service for second-home owners.Tony shares how David Nicholas is building a scalable business centered around operational discipline, human relationships, and protecting the long-term value of some of the region’s most significant residential assets.Listen if you’re:Interested in luxury real estate and second-home ownershipCurious about private equity and scaling service businessesNavigating luxury construction, maintenance, or property managementFocused on leadership, operations, and long-term growthConnect:Tony LinkedIn: https://www.linkedin.com/in/tony-frick-22a19765?utm_source=share_via&utm_content=profile&utm_medium=member_iosDavid Nicholas Website: https://davidnicholasmaintenance.org/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

This episode of BUILT DIFFERENT sits at the intersection of law, policy, and real estate with Pierre Debbas, founder and partner of one of New York City’s leading real estate law firms.Pierre offers a perspective you don’t usually hear. He operates within the deals themselves, which comes through clearly in how he breaks down the New York market. Erin and Pierre get into the steps between an accepted offer and a signed contract, and why so many buyers misread that window.They also step into what’s shaping the market right now. Tax pressure, policy decisions, and post-pandemic behavior shifts are all changing how people approach New York. Pierre shares a candid view on the pied-à-terre conversation and what it signals about where the city is heading.There’s also a real look at co-ops versus condos, going beyond definitions to show what it’s like to live in each. They break down the approvals and scrutiny, along with the tradeoffs tied to access and pricing.This episode cuts through the noise to give you a clearer lens on how New York real estate decisions are made.Listen if you’re:Buying, selling, or investing in New York real estateMoving between markets like New York and FloridaTrying to understand how policy and taxes impact dealsNavigating co-ops, condos, or complex transactionsInterested in where New York is actually headingConnect:Pierre Instagram: https://www.instagram.com/pierredebbasesq/Pierre LinkedIn: https://www.linkedin.com/in/pierredebbas/Romer Debbas LLP Instagram: https://www.instagram.com/romerdebbas/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Cayla Birk., contemporary fine artist and the creative mind behind a new kind of art experience that blends culture, commerce, and community.Cayla isn’t just creating art, she’s building worlds around it. From large-scale conceptual series to fully immersive environments like Hotel Birk and her latest project, Bodega Birk, she’s redefining how people experience art and who it’s actually for.This conversation goes deeper than the traditional art world narrative. Cayla breaks down how she built a business around her creativity, why she stepped away from relying on galleries, and how she’s positioning herself within a new wave of “red chip” artists who are building value in real time - not after the fact.She also gets into the strategy behind her brand. The details, the rollout, the partnerships, and how every touchpoint, from invitations to in-person experience, is intentional and designed to pull people in.There’s a clear throughline here about taking ownership and trusting your vision, even before the market catches up.If you’re thinking bigger about how creativity, business, and experience intersect, this one hits.Listen if you’re:Building a creative or personal brand and want to own the full visionInterested in how the art market is shifting in real timeExploring experiential marketing or immersive brand conceptsLooking at art as both a passion and portfolio strategyFiguring out how to scale something that starts as a creative ideaConnect:Cayla Instagram: https://www.instagram.com/caylabirkBodega Birk Instagram:https://www.instagram.com/bodegabirkBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Jennifer Gowdy, founder and CEO of Pure Skin Palm Beach, for a deep dive into what’s actually driving the shift in aesthetics, wellness, and longevity right now.Jen didn’t build her business chasing trends. She built it by seeing what was broken. After years in dermatology, oncology, and medical device sales, she developed a clear understanding of how the system operates - and where it falls short for patients.What started as a one-room operation has evolved into one of the leading regenerative aesthetics practices in South Florida, shaped by a more intentional approach to skin health and the aging process.In a conversation that goes far beyond skincare, Jen breaks down why the industry is moving away from quick fixes and into regenerative treatments, how hormones and peptides are changing the way we age, and why most people are treating symptoms instead of root causes. She also gets candid about what actually works vs. what’s overhyped, and where people waste the most money.At the core of it all is a philosophy grounded in education and transparency, where every decision is rooted in understanding the body first and building a personalized plan that supports real, long-term results.If you’ve ever wondered why some people age well and others don’t, this is a conversation you’ll want to hear.Listen if you’re:Trying to understand the difference between traditional med spa treatments and regenerative aestheticsCurious about peptides, hormones, and what “treating from the inside out” actually meansFrustrated with skincare or treatments that don’t deliver long-term resultsInterested in building a business rooted in trust, not transactionsLooking for a smarter, more strategic approach to aging and longevityConnect:Jen Gowdy: Jen’s Instagram: https://www.instagram.com/jenngowdypalmbeach Pure Skin Palm Beach Instagram: https://www.instagram.com/pureskinpalmbeach BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In this episode of BUILT DIFFERENT, Erin Sykes sits down with psychotherapist and bestselling author Jessica Baum for a conversation that connects relationships, business, and the patterns most people don’t realize are driving both.Jessica, author of Anxiously Attached and Safe, breaks down how attachment styles show up far beyond dating. The way you handle pressure, make decisions, navigate clients, and respond to money is often rooted in the same patterns developed early on.Because Erin has worked with Jessica personally, the conversation moves past theory and into real application. They talk through how these dynamics show up in negotiations, client relationships, and moments where emotions quietly influence outcomes.The discussion also shifts into what it actually takes to change those patterns. Not just awareness, but real work. Jessica explains why healing is not something you can do in isolation and why the right relationships play a critical role in that process.This episode gives you a clearer lens on your own behavior and challenges the idea that independence alone is the goal.Listen if you’re:Noticing patterns in your relationships or business decisions that you can’t quite explainSomeone who overthinks, people-pleases, or struggles to trustHighly independent but finds it hard to ask for help or let go of controlNavigating client relationships where emotions and money collideInterested in doing deeper work beyond surface-level self-helpCONNECT: Jessica’s Attachment Style Quiz: https://consciousrelationshipgroup.com/attachment-style-quizJessica’s Instagram: https://www.instagram.com/jessicabaumlmhcBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Marnie Blanco, SVP of Industry Relations at Pacaso, to unpack one of the most interesting shifts happening in luxury real estate right now: co-ownership.Pacaso is changing how second homes are bought and used by turning a single property into shared ownership among a small group of buyers. Instead of sitting vacant most of the year, these homes are actively used, professionally managed, and built around experience rather than traditional ownership.Marnie explains how the model actually works in practice. From how buyers purchase shares and schedule their time, to how resale works and why the structure avoids the common pitfalls people associate with timeshares. She also shares why keeping owners anonymous creates a cleaner, more seamless ownership experience that still feels personal.The conversation naturally expands into where the market is heading as Erin and Marnie dig into the impact of affordability and the inefficiency of underused luxury homes. They discuss the broader shift in how newer generations think about ownership, and how flexibility, global access, and experience are starting to outweigh the need to fully own a single property.They also touch on what this means for agents and investors, how these deals are structured, and why co-ownership is becoming a legitimate lane within luxury real estate rather than a niche concept.This episode is a sharp look at how ownership is evolving and why the future of real estate may look very different than what most people expect.If you are in real estate, investing, or rethinking how you approach lifestyle and assets, this is a conversation worth listening to.Listen if you’re:Curious about new models of real estate ownership beyond traditional buyingA luxury buyer considering a second home but questioning the commitmentAn agent looking for new ways to expand your business and client offeringsInterested in where generational wealth and lifestyle trends are headingThinking more about experiences, flexibility, and global access over full ownershipConnect: Marni Blanco LinkedIn: https://www.linkedin.com/in/marnieblancoPicasso Instagram: https://www.instagram.com/pacasohomesBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Lou Belisario, founder of Revived Residential, for a direct look at what is actually happening inside the Brooklyn real estate market.Lou is a third-generation Brooklyn broker with over two decades of experience, building his business on neighborhood expertise, relationships, and execution. He has witnessed Brooklyn evolve from overlooked borough to global brand, and breaks down what is driving that shift today.This conversation goes beyond surface-level market talk. Lou explains the migration patterns reshaping New York City, why Brooklyn still has room for growth, and how pricing, inventory, and buyer behavior are pushing opportunity deeper into the borough.Erin and Lou also dive into the operational side of real estate. From boutique brokerage strategy to recruiting and lead generation, Lou shares what it really takes to build a sustainable career in a highly competitive market.They also touch on bigger themes including affordability, career paths, and why community still matters more than amenities when people choose where to live.This episode is a clear, experience-backed look at how markets evolve, how people make decisions, and what it takes to stay relevant as everything shifts.If you are in real estate, investing, development, or watching where major cities are headed, this is a conversation worth listening to.Listen if you’re:In real estate and want a sharper strategy for growthTrying to understand where Brooklyn is headed nextA buyer or investor looking for long-term valueBuilding a business in a competitive marketRethinking career paths in today’s economyConnect:Guest:Lou Belisario Instagram: https://www.instagram.com/loubel23?igsh=dXFtenNkMTlpeGJiRevived Residential Instagram: https://www.instagram.com/revivedresidential/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In episode 10 of BUILT DIFFERENT, Erin sits down with Dr. Kandace Kichler - board-certified physician, cosmetic surgeon, and founder of Slim Inc., a modern aesthetic and wellness practice focused on a more modern approach to beauty, weight loss, and longevity.Known as The Slimming Surgeon, Dr. Kichler combines surgical expertise with cutting-edge treatments in body contouring, metabolic optimization, peptides, and regenerative medicine. She walks through everything from GLP-1 weight loss medications to minimally invasive skin tightening, explaining how the aesthetic industry is shifting toward treatments that work with the body rather than against it.The conversation also dives into the business side of medicine - why Dr. Kichler built a boutique storefront in West Palm Beach, how the environment shapes the patient experience, and why privacy, personalization, and trust have become essential in modern aesthetic care.Dr. Kichler’s journey - from farm girl to general surgeon to cosmetic innovator - is a masterclass in reinvention.Her philosophy is simple: transformation isn’t just physical. It’s personal.Listen if you’re:• Curious about the real science and strategy behind GLP-1 weight loss, peptides, and longevity medicine• Navigating body changes after weight loss, pregnancy, or menopause and exploring modern treatment options• Interested in aesthetic medicine that focuses on natural results and regenerative techniques• Building a wellness or medical business and thinking about the patient experience from a brand perspective• Someone who believes transformation - physically, professionally, or personally - is part of evolving at a high levelCONNECT:Guest Dr. Kandace Kichler:Website: https://www.kandacekichlermd.com/Instagram: https://www.instagram.com/slimmingsurgeon?igsh=MTRocGQ2d2d5OW1oeQ==Slim, Inc. Instagram: https://www.instagram.com/slim___inc?igsh=MTdrbmVyZW52aHc4ag==BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In Episode 9 of BUILT DIFFERENT, Erin Sykes sits down with Taylor Materio, strategist, connector, and partner across multiple Palm Beach ventures, for a conversation on what modern public relations actually demands in today’s luxury market.Taylor works at the intersection of brand, community, and civic engagement. As a partner in Altima Palm Beach, Materio Consulting, and Let’s Get Social Palm Beach, and serving as President Pro Tem of Lake Clarke Shores, she represents a new model of influence built on relationships rather than press hits.This episode explores the evolution from traditional PR to what Taylor calls “private relations.” In a market saturated with new brands, nonprofits, and private clubs, visibility alone is not enough. Credibility, community integration, and strategic partnerships now drive long-term relevance.Erin and Taylor discuss influencer ROI, red flags in modern media, the role of philanthropy in Palm Beach culture, and why brands that try to “buy” their way into a market often miss the point. The takeaway is clear: attention can be purchased. Trust must be earned.Listen if you’re:- A founder or brand entering a competitive luxury market- A nonprofit leader looking to modernize your visibility strategy- Building a personal brand and unsure how to define your differentiation- Curious how influencer marketing should actually be measuredConnect:Guest Taylor Materio:Taylor Materio Instagram https://www.instagram.com/mrstaymat?igsh=MWFpN2RqZmd5N3BvNw==Taylor Materio LinkedIn https://www.linkedin.com/in/taylormaterio?utm_source=share_via&utm_content=profile&utm_medium=member_iosAltima Palm Beach https://www.instagram.com/altimapalmbeach?igsh=ZTVld3drZnp4cmt5Historical Society of Palm Beach County ​​https://www.instagram.com/pbchistory?igsh=NWR5amZ5d3U1dGxvMcMow Art Glass https://www.instagram.com/mcmowartglass?igsh=bnlhNnNsOTJ0dXFoBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin’s Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In Episode 8 of BUILT DIFFERENT, Erin Sykes sits down with Joey Columbo, a top producing agent with Douglas Elliman in Palm Beach who understands that in luxury real estate, relationships are currency.Recently featured in The Real Deal for selling 27 assembled units to billionaire developer Stephen Ross for a future development site, Joey shares the real story behind a high-risk condo buyout he began in 2021. Unit by unit, through discreet negotiations and LLCs, he built a 42% stake in a distressed building across from Mar-a-Lago. The outcome was a 6x return. Along the way, there were moments when he thought he could lose everything.This episode goes beyond the headline. Erin and Joey break down how high-level deals are actually constructed in Palm Beach and why broker-to-broker trust still determines outcomes in a market defined by access and reputation. They discuss how condo buyouts have evolved, the surge in branded ultra-luxury product, whether West Palm is overbuilding, and why $20 to $40 million condo sales are no longer shocking.They also examine the bigger picture shaping the region. The Wall Street South narrative. The wealth effect from the stock market. The growing divide between true ultra-luxury and everything else. Erin shares her outlook on 2026 and why a flat market may be a healthier reset than another spike.At its core, this is a conversation about conviction, timing, and knowing when to move while others hesitate.Listen if you’re:A broker or developer who wants insight into assemblage strategyAn investor evaluating condo buyouts or downtown land playsA luxury buyer or seller navigating Palm Beach or West PalmCurious whether AI can replace relationship-driven brokerageWatching the evolution of West Palm and separating signal from noiseConnect:Joey Columbo: [email protected] DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin’s Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

In Episode 6 of BUILT DIFFERENT, Erin Sykes sits down with Hayley Schapiro, Licensed Clinical Social Worker and Founder of Curated Therapy Collective, for a nuanced conversation about mental health strategy for high-functioning leaders.Hayley brings a rare perspective shaped by years of clinical practice and patient advocacy, explaining why many people struggle to benefit from therapy even when they are doing “everything right.” The issue is often not readiness or effort, but misalignment. This episode explores how traditional directories, algorithms, and self-diagnosis frameworks fail to capture the complexity of real lives, especially for executives, entrepreneurs, and performers operating at a high level.Erin and Hayley discuss the quiet patterns that tend to surface among high achievers. They also examine the difference between coaching and clinical care along with why proactive support can be far more effective than waiting for a breaking point.Rather than positioning therapy as crisis intervention, this conversation reframes it as a strategic tool for clarity, sustainability, and long-term growth, guided by human judgment rather than checklists.Listen if you’re:A high-performing professional looking to sharpen clarity without burning outFrustrated by impersonal therapy platforms or algorithm-based matchingCurious about how mental health support actually works for leaders and executivesInterested in proactive, human-first approaches to growth and decision-makingConnect:Guest Hayley Schapiro: Curated Therapy Collective: https://curatedtherapycollective.comCurated Therapy Collective Instagram: https://www.instagram.com/curatedtherapycollectiveBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin’s Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

In episode 6 of BUILT DIFFERENT, Erin Sykes sits down with Christopher Seville, founder of Thatch Construction, to unpack the realities of modern construction, project management, and development in South Florida. A West Palm Beach native and experienced owner’s representative, Chris brings a rare, operator-first perspective on what actually determines whether a project succeeds or stalls.The conversation goes far beyond tools and timelines. Chris unpacks what an owner’s rep actually does, drawing a clear line between building and true coordination. Efficiency, he explains, isn’t about moving faster but about staying aligned. The discussion also touches on how high-rise development has changed over time, the growing influence of branded residences on the condo market, and the ripple effects of rising costs on developers, investors, and the communities they impact.At the center of it all is people. From subcontractors and city officials to developers and residents, Chris explains why integrity, transparency, and accountability are the real drivers of sustainable development, and why building better cities starts long before concrete is poured.This episode is a must-listen for developers, real estate professionals, investors, and anyone curious about how cities grow, and who growth is really for.Listen if you’re:A developer, investor, or owner navigating complex projects and trying to understand where deals actually succeed or break downA real estate or construction professional who wants a clearer picture of what an owner’s rep really does and why that role is criticalInterested in how high-rise development, branded residences, and rising construction costs are reshaping South FloridaThinking about growth not just in terms of buildings, but in terms of community, people, and legacyCONNECT & LINKS:Christopher Seville:Christopher’s LinkedIn: http://linkedin.com/in/mistersevilleChristopher’s Email: [email protected] Construction: https://www.thatchconstruction.com/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

In Episode 5 of BUILT DIFFERENT, Erin Sykes sits down with Krista Watterworth Alterman, founder of Krista Home and design partner at Vesta Home, to unpack what it really takes to build, scale, and successfully exit a creative business without losing your identity.Krista shares her journey from television host and creative talent to luxury interior designer, entrepreneur, and business owner whose firm was acquired by national staging and design company Vesta Home.Erin and Krista explore the realities of mergers and acquisitions and unpack the difference between staging and true interior design. They also discuss how collaboration has become a defining advantage in today’s design and real estate markets.The conversation moves into the business side of luxury service. Krista breaks down pricing, process, and what it takes to manage complex construction timelines. She explains why white-glove execution and operational discipline matter just as much as creative vision.Krista also reflects on shedding past identities and building teams with grit. She talks about what actually sustains long-term success and how much of it comes down to mindset and follow-through.Listen if you’re:Curious about acquisitions, partnerships, and scaling beyond boutiqueA homeowner, developer, or agent navigating design vs staging decisionsInterested in luxury branding, operations, and white-glove serviceFocused on building something valuable enough to sellCONNECT & LINKSKrista Home Website: https://kristahome.comKrista Home Instagram: https://www.instagram.com/kristahome/Krista Alterman Instagram: https://www.instagram.com/krista.altermanVesta Home: https://vestahome.com/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

In Episode 4 of BUILT DIFFERENT, Erin Sykes sits down with Laurissa Gendel, President and Fashion Lead at Gendel Girls, the family-run brand behind Breezies, QVC’s top-selling lingerie brand for more than three decades.Laurissa shares what it’s really like to grow up inside a live television retail empire, from her parents’ early innovation in moisture-wicking fabric to building a category-defining brand that has sold millions of bras and panties nationwide. Erin and Laurissa unpack the psychology of live selling and dive QVC’s “backyard fence” philosophy - and why authentic connection matters more than perfectly scripted sales.The conversation also touches on entrepreneurship, fashion, motherhood, family business dynamics, and personal reinvention. Laurissa opens up about balancing life on air while raising kids and reflects on navigating divorce and remarriage. She also shares how she stays creatively relevant in a fast-moving retail world and why passion remains essential to building a brand that lasts.Listen if you’re:Curious how brands succeed on QVC and live shopping platformsBuilding a consumer brand rooted in authenticity and storytellingInterested in fashion, retail, and live commerceNavigating family business, motherhood, or reinventionCONNECTLaurissa Gendel Website: https://gendel-girls.com/laurissa/ Breezies on QVC: https://tinyurl.com/4ujdp63h endel Girls Instagram: https://www.instagram.com/gendelgirls/BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin Sykes Instagram: https://www.instagram.com/sykesstyle Email Erin Sykes: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

In Episode 3 of BUILT DIFFERENT, Erin Sykes sits down with art advisor and creative strategist Christine Wexler, founder of Individual Thread, to explore how art shapes homes, offices, and public spaces - and why it’s far more than decoration.Christine shares her journey from photographer and textile designer to art advisor, and how art influences emotion, identity, and spatial flow. Erin and Christine discuss residential, corporate, and public art, navigating art fairs like Miami Art Week and Art Basel, commissioning work for specific spaces, and understanding art as both a personal and financial investment.They also unpack common misconceptions around collecting, emerging artists, authenticity, framing, resale, and why buying art you love is always the smartest strategy.Listen if you’re:Curious about how art transforms homes, offices, and public spacesIntimidated by art collecting and want a more approachable perspectiveA homeowner, developer, or real estate professional thinking beyond furniture and finishesInterested in art as both an emotional and financial investmentFascinated by community-driven and public art projectsTO CONNECT:Guest: Christine Wexler | Individual Thread: https://www.instagram.com/individualthread?igsh=a3lqOXdkcDZidndqBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.com BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In Episode 2 of BUILT DIFFERENT, Erin Sykes sits down with Jenna Steffens Mayer to talk about the connection between health, home, and the environments we live in. Jenna is a real estate professional and co-founder of MayerWorks Construction, where she and her husband build non-toxic homes designed with long-term wellness in mind.After becoming severely ill from black mold exposure, Jenna was forced to confront how deeply our living spaces can impact our health, leading to the decision to build a home that prioritized clean air, safe materials, and prevention rather than remediation.Erin and Jenna unpack why mold often goes undetected, why testing can be misleading, and what people should be paying attention to. TO CONNECT:Guest: Jenna Instagram: https://www.instagram.com/jennasteffens MayerWorks Construction Instagram: https://www.instagram.com/mayerworksconstruction Jenna Website: https://www.findmypalmbeachhome.com Mentions:George Swanson: https://geoswan.com/Anderson Kool Air: https://andersonkoolair.com/Ornare: https://www.ornare.com/ Dr. Anne Silva https://myhealthfrominsideout.com/index.php/about-us/Sam Miller, The Great Allowing: https://www.youtube.com/watch?v=_RxAloni0UwBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.com BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.Learn more: https://www.podplusstudios.com

In the debut episode of BUILT DIFFERENT, Erin Sykes sits down with Holly Meyer Lucas for a wide-ranging conversation that goes far beyond real estate. Holly is a nationally recognized real estate leader, founder of HypeBoss, and the force behind one of South Florida’s most influential brand ecosystems. Together, they unpack what it really takes to evolve from a single professional identity into a scalable brand portfolio.The conversation explores the shift from transactional success to long-term brand equity, including why personal branding matters more than ever, how founders can build systems that support growth, and the difference between performative visibility and authentic storytelling. Holly shares candid insights on stepping back from active selling, building teams with intention, and creating businesses that align with both personal values and professional ambition.Erin and Holly also dive into the realities of media exposure, leadership fatigue, and the pressures of high-performance careers. From recruiting and accountability to the psychology of client trust and communication in luxury markets, this episode offers a grounded look at what sustainable success actually looks like behind the scenes.This conversation sets the tone for BUILT DIFFERENT - a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.Listen if you’re:A real estate professional or founder building a brand beyond a single roleReaching the limits of hustle and looking to scale with intentionNavigating delegation, leadership, and long-term growthInterested in branding, media, and building systems that support freedomTO CONNECT:Holly Instagram: https://www.instagram.com/holly.meyer.lucas Holly Website: https://www.hollymeyerlucas.comBUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod Erin Instagram: https://www.instagram.com/sykesstyle Email: [email protected] BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod BUILT DIFFERENT Website: https://www.builtdifferentpod.com BUILT DIFFERENT Community: https://connect.builtdifferentpod.com BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: podplusstudios.com

Erin Sykes announces the launch of BUILT DIFFERENT in the show’s trailer debut.As a business analyst and real estate professional, Erin introduces a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.Each week, BUILT DIFFERENT explores the forces that shape our lives - markets, mindset, and the moments that influence how we grow and build. From real estate and wealth to psychology and relationships, the conversations are grounded in the idea that what we create goes beyond money. It’s human.Follow BUILT DIFFERENT to catch the debut episode when it launches January 8th.TO CONNECT:BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.podErin Instagram: https://www.instagram.com/sykesstyleEmail: [email protected] DIFFERENT YouTube: https://www.youtube.com/@built_different_podBUILT DIFFERENT Website: https://www.builtdifferentpod.comBUILT DIFFERENT Community: https://connect.builtdifferentpod.comBUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida and produced by Hype Boss.