Built To Take A Hit

We’re recording this one with a bit of a "post-celebration" rasp in our voices. Fresh off a regional win at the Riverside pitch competition, the Super Foam team is heading to the Startup World Cup in San Francisco! But as Zef reminds us, "Awards and plaques don’t protect batteries."In this episode, we peel back the curtain on the "good breaking point" of a startup. We discuss how winning isn't just about trophies—it’s about the sudden, high-stakes transition from "playing around with ideas" to fulfilling Letters of Intent (LOIs) for global automotive partners.What’s inside:The Science of the Crumple Zone: Zef dives into his history as an automotive journalist to explain why the EV industry is currently making a "heavy" mistake—and how Super Foam’s pulse-shaping geometry is the fix.Beyond the Squish: David and Jatomis explain why they are moving away from "commodity foam" to create "structural members" that think in geometry.The Scaling Struggle: Why being a team of three in a 300-square-foot space is officially becoming a "bottleneck" and what the upcoming Seed round means for the future of Riverside’s advanced materials hub.Innovating by Accident: A reminder that some of our most "defensible" tech—like pulse shaping—was born from what we originally thought were "bad batches."Today’s Question: We found our biggest breakthrough in a mistake. What’s a "failed" project you’ve worked on that actually revealed a new path forward?

Today’s episode is all about the Avengers of advanced materials… except instead of saving the world with capes, they’re doing it with foam, chemistry, and some very serious machinery.First up, Zef—the founder who took “let’s build something cool” and turned it into $175K in non-dilutive funding, multiple accelerators, and a full-blown EV and defense play. Basically, if there’s a way to turn chaos into strategy, he’s already done it.Then there’s Jatomis—our automation wizard. This guy doesn’t just build machines, he builds machines that make other machines jealous. We’re talking micro-precision mixing at a molecular level… which is a fancy way of saying: the foam comes out perfect every time.And finally, David—the chemist who looked at traditional materials and said, “What if we made this 4x better… and removed the toxic stuff?” Then actually did it.Put them together, and you’ve got a team that can design it, build it, and scale it—without blowing anything up (hopefully). Let’s get into it.

In Episode 2, we talk about the experiments that flopped, the ideas that backfired, and the moments that made us question our sanity and how every one of them quietly pushed us toward a better product.Startups don’t move in straight lines. They zigzag. They stall. They surprise you. In this episode, we share how some of our biggest “uh-oh” moments turned into unexpected breakthroughs, new features, and competitive advantages.If you’ve ever felt like you’re behind because things aren’t going according to plan, this one’s for you. Progress isn’t about avoiding mistakes — it’s about learning faster than everyone else.

In our first episode, we introduce Super Foam Corp and the question that started it all: what really happens at the moment of impact—and why are we still designing protection the old way?We’re a team of engineers, builders, and operators obsessed with one idea: that soft, intelligently designed materials can do what bulky, rigid systems can’t—reduce injury, preserve performance, and protect people and critical equipment when it matters most.This episode sets the stage for the podcast and the company. We share why Super Foam exists, the science behind architected energy-attenuating materials, and how lessons from warfighters, mobility, and extreme environments are reshaping how protection should be built.If you’ve ever wondered how technology can take the hit for you—this is where it starts.