Business Banter

Boris Veldhuijzen van Zanten is a Serial Internet Entrepreneur and for the past 10 years, he has been running The Next Web (TNW), as its co-founder and CEO. Boris talks to me in depth about how he started TNW, the thought process behind building something that you will want to use and about finding the right people that you can trust even before you’re successful. It’s all in the podcast plus much more. Go ahead and listen!

Ben, is the founder of DAD, a service that enables consumers to fix up their home using video technology which connects them to an expert. Great ideas are all around us. See how one man’s problem can turn into a highly profitable business and one that is incredibly scalable. After listening to the podcast, all kinds of inspiration may empower you. Not only will you want to fix up your home in the most efficient way, but you will find great business startup ideas all around you. Who would have thought a leaky tap would have turned into such an amazing tech business idea? Get inspired and start solving problems!

Adam, co-founded IVC (Intelligent Visual Communication) back in 2011 and three years later successful exiting the company making a bundle in the process. Adam went on to start up a company called Email Marketing Now of which he’s currently the Founder and CEO. Email Marketing Now, Adam’s core business, simplifies email marketing for companies in a complicated, noisy world. Upon losing £1 million in twenty minutes in his first business, through experience and learning, he has now created an entrepreneurial monster of himself. Listen to Podcast.

Apart from not saying “thank you” and “sorry,” there are far more serious communication errors your business can easily overlook. Mainly, these are marketing mistakes and should be avoided at all cost. Think about what your motivation is for your business. Is it a passion that has sprouted into a business service that can help others? Is it a unique product that is super beneficial to individual needs? Is it something that will change the world around you for the better? This podcast covers the fundamental ideas and if you observe them regularly, your business will grow and you will master the art of entrepreneurship and avoid any future marketing mistakes. Go ahead and start listening to the podcast!

You’ve planned your life, and you’ve organised your business, it’s all smooth sailing here on. Only, if it was that simple. One of the toughest challenges, we as entrepreneurs face is staying motivated. No matter how driven you are and no matter how skilled you’re at what you do, there will be a time when your efforts will be challenged by the lack of motivation and inspiration. I want you to know that is OK. It’s natural. It happens to the best of us! Listen to podcast.

If you ever heard a great story as a child and still remember it today, you know the power and impact it has had on you. The influence it has had over you. Storytelling marketing is in many aspects the same. Most people don’t care about your product. They don’t care what it is made of or how it is made or even, what the amazing features your products or services have. All your potential customers care about is how it will benefit them and what good things it will bring to their life in the future. After listening to the podcast, you will understand why storytelling can be so powerful in delivering an emotional side of your business. Disarm common objections through telling a story and watch your business grow.

Everybody and everyone is on social media. Whether, for personal or business, most people you encounter on a daily basis are using social media. In business, social media plays a significant role in networking, but very few businesses use their social media management skills efficiently. Many aspects can affect the results you’re aiming for and it’s all down to your social media management. The problem may not necessarily be the execution and the ideas, but the problem may lie deeper than you think. Are you facing the right audience? Is their expectation different to your expectations? Listen to podcast.

Colin Gray is the founder of The Podcast Host, Entrepreneur, Podcaster and has a Ph.D. in Education. He has become a high income generating machine simply by helping and guiding people to be successful through podcasting for their business. He is also an invited speaker at high profile content marketing and media events such as the New Media Europe (London), Content Stacking (part of Problogger, Australia) and Podcast Movement (US). Interview with Colin Gray