PODCAST · business
Business Isn't Hard
by Oliver Howard
Business Isn't Hard is a podcast designed to demystify business success for students and young professionals just starting their journeys. Through candid 30-minute interviews with seasoned business leaders, the show explores the real-world strategies and practical insights behind revenue growth, business expansion, and effective leadership.With a no-fluff approach, the podcast focuses on tangible takeaways that listeners can apply directly to their careers. Each episode highlights the specific actions and mindsets that drove the guest’s success, proving that business isn’t as complicated as it might seem.Whether you’re a business student curious about entrepreneurship or a young professional looking to grow your career, Business Isn't Hard will inspire and equip you to take the next steps in your career. The stories are real, the advice is actionable, and the message is simple: You can do it too.
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36
Finding Your Path with Eric Knott
In this episode of Business Isn’t Hard, I sit down with Professor Eric Knott to break down what early career growth really looks like and why you don’t need to have everything figured out right out of college. Drawing on over 25 years of experience in HR leadership, consulting, and teaching at Arizona State University’s W. P. Carey School of Business, Eric shares practical advice on approaching your first roles, learning what you enjoy, and avoiding analysis paralysis.The conversation explores the power of networking, why students and young professionals often underestimate their advantage, and how relationships can accelerate careers faster than resumes. Eric also explains why business awareness matters and why understanding finance, marketing, and the broader business environment is critical for long-term success.Finally, Eric discusses one of the biggest career derailers he sees in leadership: ego. He breaks down what healthy confidence looks like, how unchecked ego damages careers and culture, and how to lead with humility, empathy, and accountability.
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35
Building an Airline with Mark Beauvais
In this episode of Business Isn’t Hard, Mark Beauvais shares practical insights from decades of experience in leadership, strategy, and real estate. The conversation focuses on data-driven decision making, building strong business models, and staying adaptable in competitive environments.You will also hear lessons on the importance of relationships, disciplined thinking, and perseverance over the course of a long career. This episode offers clear, actionable takeaways for anyone looking to think more strategically and build lasting success in business.
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34
Discipline and Understanding Others with Tony Imperato
In this episode, Tony Imperato shares the mindset and habits that have shaped his career—from the internal drive that pushes great leaders forward to the disciplined routines that create long-term momentum. He breaks down how to recognize real opportunities, build the kind of consistency that compounds, and develop the emotional intelligence needed to lead people effectively. It’s a practical, clear, and motivating look at what actually moves careers and businesses ahead.
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33
Launching Xbox and Leading Teams with Parisa Zander
In this episode, I sit down with Parisa Zander, a global leader in partner experiences whose career spans Microsoft, Samsung, and Meta. Parisa shares the pivotal lessons that shaped her leadership, from operating with a startup mindset inside massive organizations to navigating the difficult transition from peer to manager. She breaks down how real culture is built through consistent actions, not corporate slogans, and why emotional intelligence is the backbone of every high-performing team.Listeners will walk away with insights on setting boundaries, reading team dynamics, and leading with empathy in environments that are constantly evolving. Whether you’re early in your career or stepping into leadership for the first time, this conversation offers a grounded, honest look at what it takes to create meaningful impact inside fast-moving companies.Tune in to learn the principles that help good leaders become great ones.
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32
What is Growth? with Luke Crihfield
In this episode, Luke Crihfield shares lessons from his journey through consulting and startups, from taking ownership early in your career to leading with curiosity and deep listening. He explains how to find environments where your impact matters, bring solutions instead of problems, and build the skills that fuel long-term growth.
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31
MINI SERIES PART 4 - Applications
In the final episode of this four-part mini series, I bring everything together... not by talking theory, but by showing how ideas become action.After weeks of exploring success, mindset, and growth, this episode asks the real question: What does it look like to actually live these principles every day?Drawing from dozens of interviews with CEOs, founders, and executives, Oliver uncovers the quiet, consistent behaviors that separate those who just talk about success from those who build it. From how they learn to how they lead, these stories reveal the moments - often small, unseen ones - that create lasting impact.Whether you’re starting your career or leading a team, this episode will challenge how you think about growth, leadership, and the habits that truly move you forward.
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30
MINI SERIES PART 3 - Mindset
At the heart of every great leader’s journey lies one thing: mindset. Skills can be taught and opportunities can be created, but without the right mindset, progress never takes off. In this episode, we explore the seven core attributes that consistently show up across every interview: the traits that shape how leaders learn, lead, and connect with others.From growth and attitude to resilience and authenticity, this episode breaks down the mindsets that fuel personal and professional success. You’ll learn how great leaders think, how they bounce back from setbacks, and how they stay grounded in who they are.This is the mindset that powers the Learning–Leading Spiral, and the foundation for lasting growth in any career.
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29
MINI SERIES PART 2 - The Learning-Leading Spiral
This episode marks Part 2 of a four-part series unpacking the key themes of the Business Isn’t Hard thesis: a deep dive into what truly drives success among business leaders.In this chapter, we explore the Learning–Leading Spiral, a framework that explains how great leaders continuously evolve by cycling between two core states: learning and leading. Rather than operating on autopilot, successful individuals move fluidly between gaining new insights and applying them to help others grow.We’ll look at how this cycle unfolds both across an entire career and within everyday decisions - how leaders learn by doing, take risks, and adapt, then shift toward guiding, mentoring, and influencing others. When growth is added as a third dimension, the result is the Learning–Leading Spiral - a continuous, upward progression of development that defines long-term success.At the center of it all lies one constant: people. Learning happens through people, leadership exists for people, and growth is sustained by the relationships we build along the way.Tune in to discover how understanding and applying the Learning–Leading Spiral can help you approach your own career with greater intention, clarity, and purpose.
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28
MINI SERIES PART 1 - Defining Success
Welcome back! Today, I'm starting a 4 part mini series, going over the biggest takeaways and finding from my thesis project, which this podcast is a part of. Today, we talk about what success actually looks like for business leaders, defined by 5 key elements: personal fulfillment, financial wellbeing, personal growth, energizing work, and helping others.The regularly scheduled interviews will be back soon, so don't worry!
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27
The Secrets to the Sports Industry with Tanner Natzke
Breaking into the sports industry - or any competitive field - takes more than talent. It takes discipline, relationships, and vision. In this episode, I talk with Tanner Natzke, Manager of Premium Sales at Tepper Sports & Entertainment and host of the Attitude, Effort, Results podcast. Tanner shares how he’s built his career by stacking daily habits that fuel energy and focus, building genuine relationships in every direction, and showing up face-to-face when it matters most. We also dive into leadership and why the best leaders dream big enough that others can find their place inside that vision.
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26
Understanding What Energizes You with Marisa Szem-Stafford
What makes a great leader? Marisa Szem-Stafford, founder of Szem-Szem Consulting and former director of talent development at Hilton, shares how self-awareness and energy management shape success in the workplace. She breaks down how to identify what energizes you, the listening skills that set young professionals apart, and why learning how others work is the fastest way to build trust. You’ll also hear practical advice on standing out early in your career, communicating across different personalities, and knowing when it’s time to pivot. If you want to grow into leadership and maximize your impact, this episode is packed with insights you can use right away.
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25
What High Achievers Look Like with Dylan Stafford
What does it really take to be successful? Dylan Stafford has reviewed thousands of applications, interviewed countless candidates, and ultimately admitted over 5,000 people into one of the top MBA programs in the world. In other words... he knows what separates those who make it from those who don’t.In this episode, we talk about the patterns he’s seen in high achievers (a blend of competence and reciprocity) and why your 20s should be an “adventure decade” to explore and discover your path. We talk about mindset, authentic leadership, and using informational interviews to accelerate growth. If you’ve ever wondered what top leaders, entrepreneurs, and change-makers have in common at the start of their journeys, this episode is for you.
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24
The Smartest Role to Play in Your Career with Joe Chernov
In this episode, Joe Chernov, former CMO and seasoned marketing leader, shares timeless lessons on building a successful career and becoming a great leader. Joe reveals why finding someone who believes in you (and playing the vital role of making that champion look good) is often the key to unlocking new opportunities. He also dives into how to identify your true motivation, the importance of patience in career growth, and what impactful leadership really looks like. Whether you’re just starting out or looking to level up, this episode offers actionable insights to help you build lasting momentum and success.
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23
Getting People to Know Your Name with Chris Otey
If you’ve heard “relationships matter” but aren’t sure how to build them, this episode is your roadmap. Our guest went from answering support calls to launching two successful fintech startups by building genuine connections across an entire industry. Through golf outings, sales roles, and consistent follow-up, he didn’t just network, he made himself known. Those relationships became business partners, early customers, and startup momentum.We dive into how to grow your career by showing up, listening more than you talk, and being prepared. Researching people, understanding their world, and leading with curiosity, not ego, is a winning approach in sales, leadership, and life. Whether you want to stand out at your first job, build influence, or pivot to entrepreneurship, these lessons are practical and repeatable.We also explore how leadership is changing. It’s less about office hours and more about accountability, flexibility, and trust. Our guest shares how he’s built a culture focused on results, not presence. It’s a fresh look at leading modern teams, especially young professionals and remote workers.If you care about career growth, networking, startup strategy, or modern leadership, this episode gives you the mindset and tools to build something great.
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22
How to Find the Next Billion-Dollar Idea with Paul Fiore
From Idea to $1.3 Billion: Paul Fiore’s Fintech PlaybookPaul Fiore didn’t wait for the perfect idea — he built it. In this episode, the founder of Digital Insight shares how he spotted a breakthrough technology (the web browser), combined it with a lagging industry (credit unions), and transformed online banking forever — eventually leading to a $1.3B acquisition by Intuit.We dive into his framework for generating great startup ideas, building mission-driven teams, and leading through explosive growth. Whether you’re an aspiring founder or just exploring big opportunities, Paul’s story is packed with practical insight, startup mindset, and hard-earned wisdom.
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21
Leading a Billion Dollar Company with Karl Sanft
From Store Manager to CEO: Leadership Lessons with Karl Sanft, CEO of 24 Hour FitnessWhat does it take to go from a fresh college graduate to the CEO of one of America’s largest fitness brands? In this episode of Business Isn’t Hard, I sit down with Karl Sanft, President and CEO of 24 Hour Fitness, to explore his journey from his first management job at age 22 to leading thousands of employees nationwide.Karl shares practical leadership advice for young professionals and recent grads, including why early patience pays off, how to think in terms of a career lattice (not just a ladder), and what it really takes to inspire (not just instruct) your team.We talk about:Why slowing down early in your career can help you grow faster laterHow to prepare for promotions before they happenThe difference between compliance and commitment in leadershipHow to motivate people to give their best—not just do the bare minimumWhy creating your own path matters more than copying someone else’sTune in now!
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20
Building a Brewery with Sue Rigler
In this episode, we dive deep into the inspiring journey of Sue Rigler (Tempe Business Woman of the Year), a passionate entrepreneur who built Hundred Mile Brewing Co. from the ground up. You’ll learn how everything she did - from her early experiences to securing funding and building the right team - was a step-by-step process fueled by relentless passion and hard work. Discover why having a team that truly fits your company culture is critical, how mastering delegation instead of micromanaging can transform your business, and why community involvement is at the heart of lasting success. Whether you’re starting your own business or looking to grow, this episode offers actionable insights and lessons from a real business leader who knows what it takes to go from dream to reality.
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19
Building an International Business with Jason Quagliata
In this episode of Business Isn’t Hard, I sit down with Jason Quagliata, founder of Q Logistics Group, to unpack what it really takes to go from employee to entrepreneur. Jason’s journey started with years of international experience - living abroad, learning the industry from the inside out, and building authentic relationships that would later become the foundation of his business.We talk about why working within an industry before launching your own venture gives you a real competitive edge, how to develop and actually execute a business plan, and the mindset required to spot opportunities others miss. Jason also shares insights on going solo versus having partners, how to build cross-functional experience early in your career, and what it takes to earn trust in international markets.Whether you’re a college student, aspiring founder, or early-career professional, this episode is full of actionable takeaways for building something that lasts.
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18
How to Thrive in a Startup with Bill Binch
In this episode, I sit down with Bill Binch, an early team member at Marketo and current operating partner at Battery Ventures. Bill shares his journey of working inside high-growth startups—what it takes, what most people get wrong, and how to stand out when the pace is relentless.You’ll learn the difference between founders and operators, why being an “A player” is essential in a startup environment, and how to bring real value from day one. Bill also dives into the power of simply asking, how to land mentors who can change your trajectory, and why cultural fit is just as important as skillset.If you're a student, recent grad, or someone curious about breaking into startups, this episode is packed with practical insight and real-world perspective from someone who’s been in the trenches.
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17
The Simple Keys to Success with Dave McLurg
What does it really take to thrive in business early in your career? In this episode, we break down powerful frameworks for identifying your strengths, managing your energy, and learning the skills that compound over time. Whether you're aiming to lead, build, or simply get unstuck, this one’s packed with clarity and momentum.
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16
Finding your Passion with Kurt Watkins
In this episode, Kurt Watkins shares insights from his journey as a successful golfer, entrepreneur, and leader. We dive into how finding your passion can unlock new opportunities, why building strong relationships is a game-changer, and how asking open-ended questions can set you apart. Kurt also reminds us that it’s okay — even necessary — to not have everything figured out right away. If you’re looking for practical advice and real-world wisdom to guide your next steps, this conversation is for you.
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15
What does a CEO actually do? with Brandon Wilson
When Brandon Wilson co-founded SteadyDynamic, he wasn’t chasing some never-before-seen startup idea—he was building on something he already knew really well: software. After years of learning how to sell, lead, and spot real opportunities in the industry, Brandon and his co-founders didn’t invent a brand-new concept—they just knew they could do it better.In this episode, we dive into how businesses are often born from expertise and necessity, not just innovation. Brandon shares how his experience gave him the confidence to launch, and how the power of a strong co-founding team helped SteadyDynamic grow and double revenue for three straight years.We also break down what it actually means to be a CEO—turns out, it’s less about making all the decisions and more about staying curious, building relationships, and constantly asking the right questions.Whether you’re thinking about starting something or just want to level up in your current role, this episode is packed with takeaways you won’t want to miss.Let’s get into it.
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14
Finding your Passion with Brandon Clarke
In this episode, I sit down with Brandon Clarke, Co-Founder of StartupAZ and Managing Director at the NAU Venture Studio. Brandon shares a powerful framework for figuring out what you’re meant to do—breaking it down into four key “buckets” to evaluate your career direction. Whether you're a student, a recent grad, or someone navigating your next move, this conversation is packed with practical insights.We talk about the value of trial and error, the role internships and side projects play in learning, and how modern tools like AI can help you better understand your strengths and passions. Brandon also dives into the importance of aligning what you're good at with what you love—because that's where fulfillment and momentum begin.And when you find that thing? Show up. Do the work. Keep showing up. Because consistency is often the difference between dreaming and doing.This episode is a must-listen for anyone looking to take action, find clarity, and move forward with purpose.Links:COMING SOON - LaunchStack: https://neon-speculoos-23cade.netlify.app/Aquired Podcast: https://podcasts.apple.com/mw/podcast/acquired/id1050462261Gimlet Startup Podcast: https://podcasts.apple.com/mw/podcast/startup-podcast/id913805339Kitchen Confidential by Anthony Bourdain: https://www.amazon.com/Kitchen-Confidential-Updated-Adventures-Underbelly/dp/0060899220/Pattern Breakers: https://www.amazon.com/dp/B0CNBFB1PR/
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13
How to Get Anyone to Like You with Tom Behan
In this episode, Tom shares the journey behind building Alaska’s largest fitness club chain, his transition from banking leadership, and the lessons that shaped his approach to success. He dives into the power of emotional intelligence, the importance of being likable, how to find the right mentors, and why partnerships matter more than trying to do it all yourself. Whether you're building your career or looking to lead more effectively, Tom offers practical, time-tested advice to help you grow.
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12
Building a Marketing Agency with Eric Olsen
In this episode, I sit down with Eric Olsen, Founder and CEO of Fasturtle and Refered, to break down the key principles that fueled his success. From going door-to-door to land his first clients to scaling a thriving agency, Eric shares how a simple shift in mindset—How can I help you?—transformed his networking and sales approach.We also dive into building a strong company culture, the hiring lessons he learned the hard way, and why initiative is the #1 trait he looks for in new hires. Plus, Eric shares his biggest insight into why he's been so successful (hint: it doesn't have to do with him).Want to level up your career and business? This episode is packed with actionable advice to help you get there.
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11
10 Takeaways from the First Ten Episodes
In this special episode, I’m breaking down the top 10 biggest takeaways from the first 10 episodes of Business Isn’t Hard. After talking with incredible business leaders, entrepreneurs, and experts, I’ve compiled the most valuable lessons—actionable insights that can help students and young professionals level up their careers, mindset, and business skills. Whether you’re just starting out or looking for real-world strategies to succeed, this episode is packed with gold nuggets from the best in the game.
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10
Building Your Skillset with Todd Altomare
Success doesn’t come to those who wait—it comes to those who take action.In this episode, Todd Altomare breaks down the key habits that drive real results: being proactive, building valuable skills, and surrounding yourself with the right people. From leveraging LinkedIn for networking to mastering time management, this conversation is packed with insights you can apply today. Plus, we define what makes an effective leader and how you can develop those qualities yourself. If you're serious about growth, this episode is a must-listen.
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9
Tips for Growing Your Career Quickly with Devonte Cummings
What separates people who rise quickly in their careers from those who stay stuck? In this episode, I sit down with Devonte Cummings, Vice President at PNC Bank, to uncover the real keys to rapid career growth — and spoiler: it’s not just about working hard.Devonte shares why taking a genuine interest in people, following up like it’s your job, and tackling problems head-on are game-changers in any career. We also talk about the power of betting on yourself, embracing uncomfortable challenges, and how patience can accelerate long-term success.Whether you’re aiming for your next promotion, trying to make a name for yourself, or just figuring out how to stand out in your company — this episode is packed with strategies you can use today.
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8
A Big Fish in a Small Pond with Mike Iben
In this episode, we dive into the story of a leader who faced major challenges and turned a struggling company around with a unique blend of tough decisions and creative thinking. You’ll hear about the mindset behind success, the risks that paid off, and the gritty determination it took to push through when the odds were stacked against him. If you're looking for real-life lessons on resilience, leadership, and how to make bold moves in business, this episode is packed with insights you won’t want to miss. Get ready for a behind-the-scenes look at what it really takes to grow and lead.
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7
Leading with a Chip on Your Shoulder with Robert Brill
In this episode, Robert Brill, CEO of Brill Media, takes us behind the scenes of his journey from a passionate advertiser to the leader of a successful digital advertising business. He opens up about the struggles and breakthroughs that shaped his career—how he went from being a one-man show to scaling his company, and the mindset that kept him going through the toughest times. Robert reveals the importance of delegation, building relationships, and embracing grace in both business and life. You’ll hear how creating a personal brand and leaning into your unique strengths can accelerate success.This episode is packed with insights for anyone looking to grow their business or career. Don’t miss out on the key lessons from Robert’s journey!Learn more about Robert and Brill Media at brillmedia.co and connect with him on LinkedIn here.
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6
How to Interview with Shannon Schweser
Standing out in the hiring process isn’t about being perfect—it’s about being strategic. In this episode of Business Isn’t Hard, we break down what truly matters in interviews, how to land the job you want, and how to make an impact once you're hired. You’ll learn why chasing perfection is a losing game, why asking obvious questions can be your greatest advantage, and what executives really look for when they hire and promote. This conversation is packed with actionable insights that will shift your mindset and give you the tools to present yourself as the best version of you—whether you're walking into an interview or leading a meeting. If you’re ready to take control of your career, this episode is a must-listen.
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5
The Simple Way to Grow Your Business with Jack Wight
What does it really take to grow a business? In this episode, I sit down with Jack Wight, CEO of RECOM, to break down the real steps to scaling a company—no fluff, no buzzwords, just straight execution.We dive into:✅ How Jack turned a simple buying-and-selling concept into a rapidly growing business✅ Why your first real sale matters more than any funding round✅ The power of focus—how great companies grow by doing less, not more✅ How setting clear metrics and accountability drives business success✅ Why over-communicating your mission keeps your team aligned and engagedIf you're serious about building and scaling a business, this episode is packed with actionable insights you won’t want to miss.
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4
Authenticity and Compassion with Kristy Neick
In this episode of Business Isn’t Hard, Kristy Neick from Cox Media pulls back the curtain on what it really takes to build a high-performing team and stand out in your career. From trust and collaboration to taking initiative beyond your job description, Kristy reveals the key strategies that will set you apart in today’s competitive world. Learn how to avoid the toxic traps of negativity, leverage LinkedIn for game-changing connections, and embrace leadership with empathy and authenticity. Don’t miss out on this powerful conversation that’s packed with actionable tips!
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3
Avoidable Mistakes and Work Ethic with Nick Dove
In this episode, I chat with Nick Dove, President of Heritage Global Partners, Inc., about the principles that fueled his rise from ticket sales to global leadership.Nick reveals how mastering rejection, embracing a relentless work ethic, and avoiding small, sloppy mistakes can set you apart. Learn why talent alone isn’t enough, how to build teams that thrive under pressure, and the surprising role of physical activity in staying sharp.
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2
Focus, Discipline, and Balance with Jaime Leija
Welcome to Episode 2 of Business Isn’t Hard, the podcast that breaks down business success into simple, actionable lessons. Each episode features candid conversations with leaders who’ve built thriving businesses, sharing their strategies and stories to inspire and empower you.In this episode, Jaime shares his proven approach to building sustainable businesses and leading high-performing teams. From crafting a clear strategy to mastering servant leadership, Jaime reveals why success isn’t about shortcuts—it’s about focus, discipline, and balance. You’ll also hear his personal take on the “Five F’s” that drive fulfillment and why humility and deliberate effort always win.Whether you're an aspiring leader or an experienced professional, this episode is packed with insights you can apply today. Enjoy!
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1
Listening and Attitude with John Dietrich
Welcome to the debut episode of Business Isn't Hard! In this podcast, I’ll bring you real-world success stories and practical insights from business leaders who’ve been there and done it. In this first episode, I introduce the series and sit down with John Thomas (JT) Dietrich, a seasoned expert in sales, marketing, and education, to explore his journey and kick off the conversation on how business success is more achievable than you think.
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ABOUT THIS SHOW
Business Isn't Hard is a podcast designed to demystify business success for students and young professionals just starting their journeys. Through candid 30-minute interviews with seasoned business leaders, the show explores the real-world strategies and practical insights behind revenue growth, business expansion, and effective leadership.With a no-fluff approach, the podcast focuses on tangible takeaways that listeners can apply directly to their careers. Each episode highlights the specific actions and mindsets that drove the guest’s success, proving that business isn’t as complicated as it might seem.Whether you’re a business student curious about entrepreneurship or a young professional looking to grow your career, Business Isn't Hard will inspire and equip you to take the next steps in your career. The stories are real, the advice is actionable, and the message is simple: You can do it too.
HOSTED BY
Oliver Howard
CATEGORIES
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