Business of Therapy®

I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months.In this episode, we cover:How Jaclyn grew from ~200 to 2k followers with zero clients at firstWhat happened when Jaclyn joined PPA in June 2025How Jaclyn generated 29 clients from Instagram over 9 monthsHow she shifted from mostly insurance to primarily private payHer experience with bringing in ~$20k from EMDR intensives aloneJaclyn’s simple ad strategy for consistent client flow + audience growthWhy her private pay clients converted faster + more consistentlyHow Jaclyn uses Instagram to fill both her own caseload + her associates’How she reduced her posting frequency while still growing with adsWhy growth ≠ conversion + strategy is everythingConnect with Jaclyn:Follow on Instagram @holistictraumatherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.It’s a balance problem!Most therapists lean too far one way - either constantly teaching OR constantly relating.But you don’t get clients from just one. Connection builds trust, and authority drives decisions.You need BOTH working together if you really want to fill your caseload!In today's episode, I'm talking about how to balance connection vs. authority content on Instagram (so you actually get clients).In this episode, I cover:Why you need BOTH connection + authority content on InstagramWhy leaning too far into one type hurts conversionsHow connection content builds trust through relatable & personality-driven postsHow authority content builds credibility through solutions, tips + actionable guidanceHow reels build connection and carousels build authorityWhy authority content may not go viral + what it CAN lead toWhy strong content = connection AND authorityExamples of balancing both connection + authority on InstagramHow to keep content ethical & generalConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:SitWithKelly Connection ReelSitWithKelly Authority Post BusinessOfTherapy Connection ReelBusinessOfTherapy Authority PostThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Ever feel like your private practice is growing, but your to-do list is growing even faster??If so, it’s probably time to hire a virtual assistant!One of the FIRST things I recommend once your caseload is full is getting support behind the scenes.Hiring a VA will allow you to get that time back (that you desperately need) AND do the things you love.And yes, doing this will help you continue to grow and scale your private practice!In today's episode, I'm talking about hiring a virtual assistant.In this episode, I cover:When it’s the right time to hire a virtual assistantWhy hiring a VA can help you scale + avoid burnoutThe best tasks to delegate first to a virtual assistantWhat to look for in the right virtual assistantWhere to find a quality VA for your businessHow to get started with hiring and onboarding a VAConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Free VA Matchmaking Service with Sara WilesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome couples therapist Alea DiGirolamo to the podcast today!Alea has been in private practice since 2022, and her business has changed a LOT in that time.When she first started, she was earning $4200 per month. Alea joined PPA and Reels Membership in 2024, and since then, her business has totally transformed.She’s grown her Instagram community from 1k to over 13.5k followers, and she now earns between $250,000 - 300,000 per YEAR, which is incredible!!What’s been the biggest factor contributing to Alea’s growth during this time? Networking!In today’s episode, we’re talking about how to network & get private pay clients.In this episode, we cover:How Alea grew her practice from $4,200 per month to $250k-300k/yearWhy networking has been the biggest driver of her premium private pay referralsHow Alea built referral relationships with therapists, attorneys & matchmakersWhy offering referrals first can help create stronger networking relationshipsHow she balances motherhood, admin work, and a full client caseloadThe role Instagram & social media have played in growing her practiceWhy consistency matters MORE than perfection with marketingHow raising her fees helped her finally reach her income goalsWhy trusting yourself is one of THE most important parts of building a businessConnect with Alea:Follow on Instagram @atdtherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.In this episode, I cover:Why your IG bio is a conversion tool (not just a formality)How your bio impacts follows, consult calls & paying clientsWhat to include in your name field for better searchabilityWhy clients aren’t searching your credentials + what to use insteadThe crucial 3-line bio formulaHow to make your bio instantly clear + easy to scanWhy your links should be simple + what to prioritizeThe importance of having an intro call scheduler in your bioHow using your client’s language increases connection + conversionsCommon bio mistakes that are costing you followers and clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Original IG bios shared in episodeConnect with Kristina on IG @amindfuljourneyllcConnect with Ashley on IG @thatanxietytherapistConnect with Megan on IG @everworthcounselingThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!In today's episode, I'm sharing what’s working with Instagram Reels in 2026.In this episode, I cover:Why shorter reels (under 10 seconds) are still dominatingHow spicy & opinionated framing makes content more engaging and shareableWhy showing your face is non-negotiable for building trust + converting clientsHow intentional B-roll helps tell a story & improves overall performanceRecreating content that’s already working instead of constantly starting from scratchShifting from “you” content to “I/me” content to build a stronger connectionWhy your voice matters more than generic AI-generated contentAsking specific questions to boost engagement + build communityUsing ultra-specific hooks + strong conviction to drive follower growth & consult callsWhy you shouldn’t delete underperforming posts or “post and ghost”Treating content creation like it’s part of your job because consistency mattersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My oldest daughter reelMy daycare reelMy raising your rates by $100 reelMy spitting out coffee reelMy clown reelMy unhinged Q reelMy rates reelMorgan’s reelAmma’s reelMegan’s reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career. By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).In today’s episode, we’re talking about building a private pay practice as a new mom.In this episode, we cover: Why Irene chose to start her private practice at 8 months pregnantHow her initial insurance-based model led to burnout + wasn’t sustainable long-termIrene’s decision to niche down + get more support inside PPAHow Irene transitioned off insurance panels in intentional “tiers”Her deeper “why” behind building a private pay practiceEmbracing big life transitions and trusting that you CAN build what you wantLearning the power of saying “no” and prioritizing aligned, ideal-fit clientsBuilding a business that fits your life instead of one that just “looks good on paper”Connect with Irene:Follow on Instagram @talktoireneCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.In this episode, I cover: Why brand deals can be a flexible + high-profit income streamKeeping ethics in mind when you’re doing brand dealsWhy influence over numbers mattersHow to create content that brands can see themselves inHow to normalize selling by sharing consistent & unsponsored recommendationsHow to choose your model for brand dealsWhy long-term partnerships + pitching consistently = the most sustainable growthUsing affiliate links to build skills + create trust with your audienceConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get started on ShopMyThe Talent Agency I work withThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true!Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.In this episode, we cover:How Carolyn built a successful second business w/a small, highly niche audienceWhy micro-niching can lead to stronger results, deeper trust & higher conversionsCarolyn’s journey from a full private practice to offering EMDR intensivesKey benefits of adding EMDR intensives as a therapistWhat Carolyn learned while figuring out the intensive model in real timeThe REAL reason Carolyn started coaching other therapists on intensivesHow launching a podcast + 2nd Instagram page helped her grow her authorityWhy high-ticket offers should also be high-touch for the best client resultsCarolyn’s advice for therapists w/a small audience who want to launch something newConnect with Carolyn:Follow on Instagram @futuretemplateparent and @integritas_intensive_emdrListen to the Future Template Parent PodcastCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get Carolyn’s Free EMDR WorkbookThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you’ve ever had a launch not go the way you planned, this episode is for you. Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497). This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here! In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.In this episode, I cover: What went into the 3-day PPA flash saleThe initial results + red flags happening mid-launchHow I used the data to diagnose the REAL problem instead of spiralingWhy I added a 24-hour extension + led with transparencyStrategic pivots I made + turnaround resultsThe biggest lesson I learned from this launchWhy knowing your numbers is essential if you want to scale like a CEOConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED! In today's episode, I'm talking about how I earned $854,316 in 2025.In this episode, I cover: How I earned $854,316 in 2025 + the exact revenue streams behind itWhat’s scalable vs. time-based in my business modelHow I earned $186k while fully off during a 16-week maternity leaveMy 2025 expenses & profit margin + why I intentionally invested more this yearComparing year one in business to 2025 + what REAL scaling looks likeHow I structured work-life balance + travel & time off from the beginningKey lessons learned in 2025How mentorship & outsourcing have helped to accelerate my growthConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them. If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.In this episode, I cover: Why hyper-niching is more important than ever for private-pay therapistsHow a clear niche attracts dream clients + major opportunitiesHow to show your full personality without confusing your audienceWhat being “too-niched” looks like + how to refine your messaging without being roboticConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reel Example #1Reel Example #2This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.Podcasting has been powerful, but only because it was started at the RIGHT time.In today's episode, I'm talking about how, when, & why to start a podcast.In this episode, I cover: Why I decided to start a podcast + why the timing matteredHow sponsorships factor into podcastingThe actual steps to starting a podcastThe honest pros & cons of podcasting + how it’s looked in my own lifeConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast!Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.The best part? She didn’t blow up her caseload or completely burn out to do so!In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.In this episode, we cover:Caitlin’s transition from insurance-based group practice to sustainable private payWhat the early stages of building her own private practice really looked likeHow most of her clients chose to come with her + how she navigated that transitionHow joining Reels Membership and PPA gave her structure + confidenceWhat going off insurance actually requiredHow intentional Instagram marketing (not going viral) worked for CaitlinWhy niching her messaging helped Caitlin attract the right clientsWhat her practice, income, and work-life balance look like nowConnect with Caitlin:Follow on Instagram @motherhoodunrockedFollow on TikTokCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard.Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It's VERY different when there’s no HR department, no paid leave, and no magical “return date” that suddenly feels right!In today's episode, I'm sharing my thoughts on returning from mat leave as a therapist & business owner (and the unspoken reality).In this episode, I cover:The major emotional & identity shifts that happen when returning to workHow I’m structuring my return to work + practical ways you can ease back inThe REAL business realities of maternity leave for therapistsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:IG post about screen timeThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Networking is one of the most underrated (and coolest) parts of being a therapist online! And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work!As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed state, or are looking for something you don’t offer. This is where a strong referral network changes everything!When you know and trust other therapists and helping professionals, you can confidently refer clients out. They’ll do the same for you, so it’s totally a win-win for everyone involved!In today's episode, I'm talking about how to build strong referral relationships and network with private pay therapists.In this episode, I cover:How to intentionally find therapists you resonate with on InstagramOther helping professionals to include in your referral networkHow to reach out and build real relationshipsWhat to talk about on networking calls + how to lead with connection firstHow to confidently send a warm hand-off that supports both the client & therapistSimple ways to nurture referral relationships long-termConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout.If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.In this episode, I cover:Key points to understand about Instagram & consumersReal examples of MY repurposed posts that drove strong engagement + growthThe best types of posts to repurposeSimple ways to repurpose content without just “reposting”How creating a repurpose bank saves time + supports long-term consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:How much do therapists make in a year (January 2024 IG post)How much do therapists make in a year (July 2024 IG post)Instagram Disclaimer post (August 2024)Instagram Disclaimer post (June 2025)What anxiety feels like (October 2023 IG post)What anxiety feels like (October 2024 IG post)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome licensed mental health counselor Michelle Stiles to the podcast!In today’s episode, we’re chatting about the reality of balancing a full-time job & starting a private practice. We also talk about the importance of niching down and learning how to market yourself with confidence.This episode is a beautiful reminder that slow growth, brave decisions, and the right support can completely change your business (and your life)!In this episode, we cover:What it really looks like to balance a full-time job while slowly building a private practiceMichelle’s breaking point with burnout in community mental healthThe “sink or swim” moment that led her to fully commit to private practiceNavigating the fear of quitting a “stable” jobWhy Michelle chose to stop taking insurance and move fully to private payHow niching down helped her market with more clarity & confidenceUsing Instagram for both client acquisition and therapist referralsHow charging her worth led to working fewer hours + making more moneyWhat Michelle’s life looks like nowAdvice for therapists just getting startedConnect with Michelle:Follow on Instagram @panicandanxietyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning!Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned!A little bit of intentional planning now saves you from a whole lot of chaos later.In this episode, I cover:How to start with your “big rocks” to map out your prioritiesThe importance of planning life before business & allowing room for flexibilityHow to honestly assess your capacityUsing the SMART framework to set goalsThe power of breaking your goals into smaller milestones throughout the yearConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME.I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!In this episode, I cover: How my very first reel gave me the key mindset shift I neededMy first viral reel that built credibility + momentum for meThe reel that brought in a TON of new client inquiries + truly changed my businessMy biggest lesson from these 3 reelsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My very first reelMy first viral reel with 800k viewsMy first reel that brought in a LOT of new clientsThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client.Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.In this episode, I cover: How to use reels to attract new people + increase your Instagram growthHow carousels nurture your audience & clearly position you as an authorityHow stories build genuine connection & drive warm, aligned conversionsHow using all 3 formats creates a simple + strategic content flowConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reels Membership This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome trauma therapist Lauren Auer to the podcast!In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. In this episode, we cover: Lauren’s deep trauma background + how her varied experience shaped her businessWhat showing up on Instagram looked like for her in the beginningWhy she now prefers speaking-style reels over lip-syncs or trendsHer IG growth journey + how one reel led to 20M views & changed everythingThe real pros and cons of going viralHow Lauren navigates sharing more controversial topics onlineWhat Substack is + how Lauren uses it to go deeper with her audienceHer thoughts on future offers + doing it in an aligned wayMarketing yourself without hustle & choosing strategies that genuinely fit YOULauren’s simple, client-centered approach for content ideas & creationConnect with Lauren:Follow on Instagram @yourtraumatherapist_Follow on TikTok @YourTraumaTherapistJoin her SubstackCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Lauren’s viral reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Today's episode is a FUN one because it's my first Q&A-style episode!It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do.I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.In this episode, I cover: When you should create a courseStarting a course with a small followingHow to choose your course topicTesting interest + profitability with something free BEFORE creating your courseStructuring your course around the transformation instead of lengthPricing your course with confidenceMy favorite course platformFocusing on the desired outcome (not creating something never done before)The capacity to create a course + how this evolves over timeGetting coaching support vs. DIYing your courseThe key to achieving success with your courseConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links:My Teachable affiliate linkReel about my high-ticket courseJoin the waitlist for 1:1 IntensivesThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you. The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity!When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.In this episode, I cover: Core Instagram metrics therapists need to pay attention toBenchmarks to aim for with each metricHow to use your insights to spot patterns & create more content that convertsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.But it's also one of THE most meaningful and empowering journeys you'll ever take!My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible!In today's episode, I'm talking about building a business you're actually grateful for. In this episode, I cover: Why building a business you’re grateful for is a radical actWhy aligning your practice with your own needs, values & joy changes everythingBig-picture visualization to dream big + clarify what you want by next ThanksgivingHow my first visualization felt scary, but later became my realityEncouragement to celebrate your progress + move toward your future visionConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode!Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.In this episode, I cover: How private practice allows you to control your rates, schedule & incomeThe simple math behind earning $3k/month with just 3 private-pay clientsWhy you don’t need to quit your job or go “all in” to get startedHow Instagram can become your most reliable source of referrals & job securityThe skills that helped me grow from $45/session to a million-dollar businessMy tipping point on my business journey3 key factors that will make $3k/month absolutely doable for youWhat can happen when YOU decide to get out of your own wayConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome relationship therapist Angela Avery to the podcast! After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. In this episode, we cover: How Angela’s slowdown in referrals led her to join PPA & start marketing on InstagramWhat being an “older therapist” online really looks likeHow Instagram became her main referral source in 2025The way Angela infuses her niche & personality into fun, sassy ReelsHow she plans content and uses Reels prompts to stay consistentWhen she realized IG was working + how she runs her ad for steady resultsHow Angela’s income grew 25% after diving into Instagram marketingWhy your capacity & season of life matter when deciding how much to show upHow to “slow down” marketing when your caseload is fullWhy Angela is launching a second business for men in relationshipsAngela’s top advice for therapists starting on InstagramConnect with Angela:Follow on Instagram @thecounselingstudio and @themensrelationshipstudioCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Angela’s Instagram adThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Here's the truth: therapists make incredible marketers. You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE! But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients! In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready!In this episode, I cover: What client-forward (aka client-facing) language actually meansWhy shifting away from clinical language can feel uncomfortable for therapistsHow to tell if your clients really know or use the clinical terms you’re sharingReal examples of turning therapist jargon into relatable, client-centered messagingConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!In this episode, I cover: Pulling content ideas from client sessions without crossing professional boundariesThe right way to scroll with intention & turn it into inspirationWhy your own experiences can spark some of your BEST contentUsing TikTok to spot trends and stay ahead of the curveWhat to look for on IG and TikTokThe easiest way to repurpose your top-performing contentHow to use AI to brainstorm ideas while keeping your voice front & centerConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reels MembershipIG post example 1IG post example 2IG post example 3IG post example 4IG post example 5IG post example 6IG post example 7This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts. But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way!In today's episode, I'm talking about how to get more therapy intro calls on your calendar.In this episode, I cover: Why an intro call scheduler is a game-changer for booking new clientsWhere to share your scheduling link so new clients can find & book with youThe best + simplest intro call schedulersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodThis episode is sponsored by Alma, the financially rewarding way to go in-networkPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide

I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following.Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!In this episode, we cover: Sarra’s transition from community mental health to launching her private practiceHow she’s consistently gotten clients from InstagramThe type of content Sarra creates + what performs best for her audienceHow she balances growth with genuine community-building on InstagramMain referral sources for her current clientsWhy keeping a simple, consistent CTA works so wellHow narrowing her niche has fueled her growth & confidenceThe powerful shift in her income since leaving community mental healthHer experience inside the Reels Membership vs. creating content soloSarra’s best advice for therapists who feel nervous to start showing up on InstagramConnect with Sarra:Follow on Instagram @sessionswithsarraCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Sarra’s lip-syncing reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram.In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE!In this episode, I cover: Why feeling fear & discomfort on Instagram is totally normalWhy your very first post doesn’t matter that muchHow to ditch the perfection mindset & start showing up authenticallyPractical tips on what to actually post to connect with your audienceReal-life examples of content ideas from the Reels MembershipConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!In this episode, I cover: My plan for batching & scheduling Instagram + brand partnership contentWhy I’m giving myself space for fun, low-pressure IG content while on leaveHow I’m delegating Instagram engagement & DMs to my teamSystems I’ve put in place for podcast episodes, email newsletters & launchesKey lessons + takeaways you can apply to your own business prep and time awayConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave.Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team!Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave!In this episode, I cover: Breakdown of the tasks that only I can do in my business + planning for each oneWhat my team structure and support look like right nowIdentifying the areas of my business that need extra coverage while I’m on leaveHow I trained + prepared my team to step in & keep things running smoothlySystems & boundaries I put in place to prevent bottlenecks and over-reliance on meTips for automating + streamlining your business if you don’t have a team yetConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. In this episode, I cover: Why I decided to step away from 1:1 therapy & coaching clientsHow I shifted my mindset to be okay with 2025 NOT being a big “growth” yearThe income streams I leaned into more this yearA behind-the-scenes look at my business vs. personal expensesWhy regularly checking in on your finances is a game-changer for peace of mindConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! In this episode, we cover: How Julie discovered her nicheHer journey from community mental health & group practice to running her own private practiceThe marketing strategies Julie used to fill her caseload with private-pay clientsWhy showing up on Instagram has made social media more fun & sustainable for herHow Julie optimized her Psych Today profile to bring in multiple inquiries every monthThe truth about niching downJulie’s impressive Psych Today stats and how they prove her strategy worksHer top advice for refreshing your Psych Today profile if it isn’t attracting clientsWhy being upfront about your fee on Psych Today mattersThe structure Julie uses for her intro calls Connect with Julie:Follow on Instagram @talkingwithjulieFollow on TikTokCheck out her websiteCheck out her Psych Today profile Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!In this episode, I cover: My personal experience with hitting (and moving past) multiple plateaus in businessWhy you don’t need to have it “all” figured out to start your private practiceHow to effectively market yourself to land those first clientsWhat to focus on once you’ve started and are consistently seeing clientsCommon reasons you may hit a plateau, even when you’re establishedPractical strategies to break through income and growth plateausHow PPA can help you start, scale & break through plateaus with a clear roadmapConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.In this episode, I cover: Why the “underpaid & overworked” cycle matters + stats to prove itThe myth of “affordable care” + why it keeps you stuckThe truth about accessibility (and why it’s not all on you)Creative ways to be affordable or accessible if you WANT toThe myth that you need more training or certifications to raise ratesThe fear of losing clients when you change your schedule or increase ratesConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results. In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too!In this episode, I cover: What an Instagram audit is + why it mattersKey elements your bio & profile need to attract clientsHow to make your content connect with your ideal audienceBuilding an intentional Instagram marketing strategyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!!In this episode, we cover: How Sara became a group director & launched her first groups with zero experienceWhy she left her job to start her own private practice and never looked backThe way Sara structures her groups + why they’re a great fit for current clientsSmart strategies for pricing your group programsHow to market your groups & actually fill themBehind the scenes of running group therapyWhy Instagram can help you grow your groups (but isn’t the only way)Connect with Sara:Follow on Instagram @groups_in_private_practice and @collaborative_minds_therapyCheck out her coaching websiteCheck out her private practice websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Sara’s FREE resources: List Servs & Facebook Groups to Promote Your Therapy Groups and The Ultimate Group Launch ChecklistThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH!It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this!In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practiceIn this episode, I cover: What to say when it's time to raise your ratesHow to turn away a potential client with confidence & careWhat to say when sessions start feeling more like "chit-chat" than therapyHow to respond when a client cancels with less than 24 hours' noticeScripts for handling no-shows and setting clear expectationsWhat to say when you're taking time off or heading on vacationHow to communicate changes to your schedule or availabilityConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH.It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!In today's episode, I'm diving into why social media feels so overwhelming right now.In this episode, I cover: The real time commitment it takes to be consistent on InstagramStep-by-step breakdown of what goes into creating a reelCommon Instagram myths therapists need to stop believingWhy showing up is a skill & not something you’re just “naturally” good atHow the Reels Membership gives you a system for sustainable consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad.In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.In this episode, I cover: What’s *actually* normal when it comes to reel viewsCommon reasons you’re stuck in 200-view jailHow to break out and start seeing real results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Jordan’s ReelCheck out Sol’s ReelMy reel from July 2024This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!In this episode, we cover: Why Ariell started her Instagram during grad school + how it’s evolved sinceThe clients she supports as a therapist + how her niche naturally shifted over timeAriell’s journey from 1k to 50k followers in under a yearWhat real consistency looked like during her biggest growth season + why it became a non-negotiablePrepping her content each dayHow her IG presence shifted during maternity leave (but didn’t crumble)Why community & connection have been key drivers for her on InstagramAriell’s future goals with IGHer 2 private live coaching groups + how she shifts her content during launchesThe decision to keep her kids’ faces offline while still showing up as a momWhy you need to keep showing up & sharing those spicy, taboo topicsConnect with Ariell:Follow on Instagram @wildwisecounselingFollow on FacebookCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here. I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!In this episode, I cover: What worked (and why) in my most viral reel everKey takeaways from my 2nd most viral reelInside look at my 3rd most viral reel + lessons learnedWhat I’d change about my 4th most viral reelWhy my 5th most viral reel brought powerful results Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Viral Reel #1Viral Reel #2Viral Reel #3Viral Reel #4Viral Reel #5This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave. Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!In this episode, I cover: When to share your pregnancy news with clientsWhy some clients may need extra support as you prepare for leaveHow to plan your coverage based on the length of your leaveWhat to say + how to say when telling clients you’re stepping awayCreating a clear re-entry plan before your returnNavigating unique situations and unexpected leave changesCommon fears therapists face when taking maternity leaveTips to help increase the chances of clients returningFactors that might impact whether clients return after your leave Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community. What's really behind this? Comparison.While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"In today's episode, I'm talking about the *REAL* reason she's getting results and you're not. In this episode, I cover: What’s really behind the client testimonials you seeFactors that influence your growth timelineDefining success on YOUR terms Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!In this episode, we cover: How Instagram helped Marina grow her practice AND land a book dealWhy Marina chose to focus on high-conflict couples and write a book for themThe behind-the-scenes of Marina’s book deal and what the process looked likeHow book payments typically workA surprising + FUN part of Marina’s publishing journeyHow Marina’s juggling of motherhood, a thriving practice, Instagram, and writingWhat’s next now that her book deal is officialThe learning curve that came with navigating the book worldWhy carving your own path always beats following someone else’s roadmapConnect with Marina:Follow on InstagramFollow on TikTokCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out Bethany Saltman’s website (Marina’s book proposal coach)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists!In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).In this episode, I cover: Realizing that you’re NOT the only person who’s struggling with InstagramFactors beyond “consistency” that go into effective Instagram marketingHow PPA can truly support you with Instagram & *finally* see resultsWhy mastering marketing makes it so much easier to take action & grow fasterConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Check out PPA alumni Abby on Instagram @exhaleforeightThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think!In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either!Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality!In this episode, I cover: A quick math breakdown to show how doable $100k/year really isWhy having a clear niche is a non-negotiableBuilding a solid Instagram presence that leads to more connections & conversionsStaying focused so you actually DO get clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!