Business With The Boyz

If you've ever mowed lawns to make extra cash, this episode will hit home. Today, David DeCelle sits down with Brian Clayton, founder and CEO of GreenPal — the lawn care marketplace Entrepreneur Magazine has called "the Uber for lawn care." Brian's story starts with a teenager pushing a mower for $20 a yard to buy soccer cleats… and turns into building and selling a $10M+/year landscaping company before doing it again in tech, creating a platform that connects hundreds of thousands of homeowners with tens of thousands of lawn care pros across the U.S.   In this conversation, Brian breaks down what it really takes to scale a "non-sexy" service business, why sales is the real business behind every business, and how AI + data are changing the future of local services.   Key Topics Covered:  How a $20 lawn turned into an entrepreneurial obsession The real lessons lawn mowing teaches (scheduling, customer service, bookkeeping, marketing) The "video game" concept of business growth: each level has a new boss When Brian stopped being a "lawn guy" and realized he was in the sales business The inflection point: from solo operator to crews, to scaling up operations What it's like to sell a company (and why the exit was "chewing glass") The unexpected reality after a big exit: motivation, identity, and momentum Why Brian launched GreenPal — and how early assumptions were wrong Marketplace vs SaaS: why marketplace founders end up building SaaS tools anyway How GreenPal prevents vendors from going "off-platform" (carrot + stick + data) The behind-the-scenes mechanics: property measurement, tax record APIs, aerial imagery, and quote automation The gritty early days: door hangers, Craigslist, calling pros, hand-cranking the first 100 transactions Brian's feedback/triage philosophy for building products that scale Where AI fits: reducing cancellations, improving reliability, and "closing the gap to magic" The book Brian says every entrepreneur should revisit: The 7 Habits of Highly Effective People   Where to Find Brian Clayton Website: www.GreenPal.com LinkedIn: www.linkedin.com/in/bryan-clayton-a96b33214   If you like conversations that mix entrepreneurship, real operator stories, and modern growth strategy, make sure to subscribe and share this episode with a friend who's building something.   #BusinessWithTheBoys #BrianClayton #GreenPal #Entrepreneurship #SmallBusiness #Landscaping #LawnCare #HomeServices #Marketplace #StartupStory #Sales #AI #BusinessGrowth #ServiceBusiness #FounderJourney   ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected]   Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode, host David DeCelle sits down with Daniel McCauley, founder of Ultimas Engineering—a faith-based, family-owned firm based in Texas delivering MEP, Aquatics, and Structural Engineering across the country. With two master's degrees, a professional engineering license, and over 13 years of experience, Daniel brings both technical precision and genuine people-first leadership to the conversation.   🔑 Key Takeaways 1. Turning Frustration into Opportunity Daniel saw inefficiencies in traditional outsourced engineering models and turned that pain point into a business built on communication, speed, and reliability. 2. Building a Business Beyond the Blueprints He shares his journey from Halliburton engineer to business owner—and how he learned that great engineering alone isn't enough. Marketing, storytelling, and human connection are essential. 3. The Power of Communication From Toastmasters to corporate leadership, Daniel discusses how mastering communication transformed his ability to lead, sell, and connect. 4. Hiring the Right People His rule of thumb: If he can send an engineer to a client dinner in his place and the client still wants to work with them afterward, they're hired. 5. Givers Gain: Networking Done Right Daniel believes the best way to grow is by connecting others selflessly—because those good deeds always circle back. 6. Lessons in Leadership Drawing from John Maxwell's "Five Levels of Leadership", Daniel reflects on creating leaders who create more leaders—a ripple effect that defines long-term impact.   What makes this episode stand out is how Daniel breaks the stereotype of the "quiet engineer." He's personable, communicative, and deeply focused on relationships—the very qualities that helped him build a thriving firm that engineers better communities.   ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Join us as Dr. Todd Johnson shares his incredible journey from traditional medicine to a groundbreaking concierge healthcare model. Discover how he's solving patient care challenges, reducing bureaucratic barriers, and creating a more personalized medical experience. 🔑 In This Episode: Introduction to Dr. Todd Johnson  Early medical career and aspirations  Discovering the concierge medicine model  Challenges of transitioning to a new practice model  Patient panel size and appointment differences Pricing and affordability  Business insights and recommended books #Healthcare #ConciergeDoctor #MedicalInnovation #EntrepreneurialMedicine #PatientCare ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business With The Boyz, hosts Landon Troyer and David DeCelle sit down with Garrett Vetter, co-founder of Vital Virtue, to unpack how he's helping independent physicians take back control of their practices. From growing up on a Nebraska farm to building a healthcare-focused Managed Service Organization (MSO), Garrett shares how saying "yes" to opportunity, embracing technology, and building great culture can transform both providers' lives and patient outcomes. 💡 In this episode, you'll learn: 00:02 – Introductions & how Garrett connected with the Boyz 02:19 – Garrett's background: from Nebraska farm roots to healthcare 11:34 – Building a career by raising your hand and saying "yes" 19:29 – What is an MSO? (Managed Service Organization) and why it matters 27:40 – Garrett's vision for the future of healthcare and independent medicine 37:24 – Garrett's book recommendation 39:01 – How to connect with Garrett 🔗 Connect with Garrett Vetter – Co-founder, Vital Virtue Website: vitalbvirtue.net LinkedIn: linkedin.com/in/garrett-vetter-630b97114 Email: [email protected] If you're passionate about healthcare, entrepreneurship, or building organizations that actually make life better for real people, this episode will give you a ton to think about. Don't forget to like the video, subscribe to Business With The Boyz, and share this episode with someone who cares about the future of independent medicine. #BusinessWithTheBoyz #GarrettVetter #VitalVirtue #Healthcare #IndependentMedicine #HealthTech #Entrepreneurship #HealthcareLeadership #MSO #PracticeManagement ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Ever wonder how to actually make your business worth more — not just in revenue, but in real enterprise value? In this episode, David DeCelle sits down with Mark Osborne, named by Ad Age Magazine as one of the Top 25 Marketing Technology Trailblazers in the world. Mark breaks down the 13 marketing and sales levers that directly impact EBITDA and valuation — insights pulled from his white paper Maximize the Multiple. From selling out concerts in the early internet days to running AI-driven marketing systems that scale and sell companies — this conversation bridges the worlds of creativity, analytics, and exit strategy. What You'll Learn: 💡 The difference between revenue growth and enterprise value (and why most founders confuse the two) 💡 How to use marketing systems to boost EBITDA before selling your business 💡 Why "marketing and sales" are no longer separate — they're one revenue engine 💡 The 13 levers every owner should pull before exit 💡 The wild story of how Mark built one of the fastest-growing agencies in America from scratch 💡 The surprising origin of email marketing (and how a Dave Matthews Band bootleg changed everything) 🔗 Resources Mentioned: Connect with Mark: linkedin.com/in/remarkablemark ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this powerful episode, David and Landon sit down with Matt Warner—serial entrepreneur, culture-driven leader, and founder of Empire Netting and Fence. Matt shares his journey from humble beginnings and early business failures to leading multiple successful companies with over 150 team members. He dives deep into the principles of servant leadership, the importance of trust, and the systems that have helped him scale and empower his teams. Key Topics Covered: Matt's entrepreneurial journey: from bankruptcy to building a national leader in sports netting and fencing The power of servant leadership and why "you reap what you sow" How Monday morning meetings and "building trust" rituals drive company culture Lessons from business setbacks and the value of extreme ownership Overcoming personal challenges, including dyslexia, and turning them into strengths Implementing EOS (Entrepreneurial Operating System) to scale multiple businesses The importance of empowering your team and stepping out of the way as a leader Practical life and leadership skills Matt teaches his team The "Friday Report" system for financial clarity and accountability Matt's vision for the future: a sabbatical to teach leadership and culture nationwide ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

One more time for the Boyz in the back! Today we are sitting down with Elina Panteleyeva, founder of Dude Wolf—a seven-figure e-commerce brand built for doodle dog owners. Alina shares her inspiring journey from being laid off in 2023 to launching her first product and scaling her business to seven figures in just 15 months, all without prior e-commerce experience, a team, or outside investors. Key Highlights: How Elina turned a layoff into an entrepreneurial opportunity The power of mindset, vision boards, and daily affirmations in overcoming self-doubt Building an audience and community before launching a product Using direct customer feedback and organic social media to develop and validate products The importance of human connection over automation in customer engagement Bootstrapping, taking calculated risks, and leveraging savings to fund growth Launching with a small but engaged email list and scaling to 20,000+ subscribers Product development insights: from detangler spray to shampoo and upcoming launches The value of reviews, personal outreach, and building raving fans Whether you're an aspiring entrepreneur or a seasoned business owner, Elina's story is packed with actionable advice on resilience, community-building, and authentic brand growth. Tune in for a candid conversation about risk, reward, and the real work behind building a successful e-commerce brand from scratch! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business With The Boyz, David and Landon sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned expert in sales, revenue, and profit growth. Doug shares his journey from sweeping floors in his father's business at age three to founding or building over 35 companies and generating nearly $1 billion in sales. Key Topics: Doug's entrepreneurial beginnings and lessons learned from early wins and setbacks The importance of a math-based, metrics-driven approach to sales and business growth Mindset shifts: overcoming scarcity thinking, the power of gratitude, and building resilience after failure The value of accountability, daily habits, and surrounding yourself with the right people Why Doug has started 38 businesses, and how he decides when to pivot, partner, or shut one down Actionable Takeaways: Embrace a metrics-based approach for predictable business growth Practice daily gratitude and positive habits to shift your mindset Seek accountability partners to help you stay on track Learn from both your own and others' successes and failures Resources & Mentions: Book Recommendation: Inner Voice by Russ Whitney Connect with Doug: [email protected] | LinkedIn: Doug C Brown 123 | CEO Sales Strategies Podcast Tune in for inspiring stories, practical advice, and a candid look at the ups and downs of entrepreneurship! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

This week the boyz are chopping it up with financial advisor and ESOP specialist Gerry Spitzer. Gerry shares his journey from accounting to financial planning, the importance of finding your passion, and why ESOPs (Employee Stock Ownership Plans) can be a game-changer for business owners looking to exit while preserving their legacy. We discuss: Gerry's career path and lessons learned from major transitions What is an ESOP? How it works, tax benefits, and why it's often overlooked Real-world ESOP success stories, including Publix Super Markets The complexities and ideal scenarios for ESOPs vs. private equity or strategic sales How ESOPs can incentivize employees and ensure business continuity Industry trends: Why construction and related fields are leading in ESOP adoption Book recommendation: Steve Jobs biography Gerry's new podcast: Buyouts, Business, and Bourbon About Gerry Spitzer: Gerry Spitzer is a nationally recognized expert in ESOPs and exit planning for business owners. As co-founder of Questar Capital Partners, he helps founders design tax-efficient exit strategies that preserve legacy, reward employees, and maximize value. With 30+ years in wealth management, Gerry works with companies generating $20M–$300M in revenue, guiding them through complex succession and liquidity events. 📞 Connect with Gerry ✉ [email protected] 📱 850-655-6500 🌐 https://www.questarcap.com/  ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business with the Boyz, David and Landon sit down with Chris Shihadeh, president of Skylab Digital—a leading performance marketing agency specializing in lead generation for Medicare and insurance companies. Chris shares his entrepreneurial journey, from childhood ventures to building and scaling multiple companies, and the hard lessons learned along the way.  Tune in as Chris discusses: The importance of company culture and hiring the right team Lessons from early business failures and ego checks How Skylab Digital automates processes and drives high revenue per employee Best practices in performance marketing and creative testing Navigating compliance and challenges in the insurance lead gen space Building incentive structures that keep top talent motivated Chris also recommends "The Five Dysfunctions of a Team" by Patrick Lencioni as a must-read for entrepreneurs. Connect with Chris at skylabdigital.com or on LinkedIn. Don't miss this candid conversation packed with insights for business owners, marketers, and aspiring entrepreneurs! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode, the Boyz sit down with Luke Lunkenheimer, President of Paid to Persuade, whose story is anything but typical. Before sitting at the table with names like Tai Lopez and Brad Lea, Luke was navigating a path that included incarceration, car sales, and personal reinvention. Now a go-to authority in sales and leadership, Luke shares how hitting rock bottom helped him rise to the top—and why his journey gives him a unique edge when it comes to mastering persuasion. What You'll Learn: How Luke went from jail time to top-tier sales coach Why most people get persuasion wrong 3 simple questions that help you close deals faster Why trust beats tactics every time What's really holding people back from buying—and how to shift it If you're in business, sales, or leadership, this is a must-listen episode. Raw, real, and packed with wisdom. ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

John McLeay III joins The Boyz to share his inspiring story of transitioning from a corporate career to founding McLeay Building Company. He discusses the challenges of starting his own company, the importance of relationships, and the value of hands-on experience. John emphasizes the company's niche in working with small business owners and the importance of a tight-knit team. He highlights the company's growth to 10-12 employees and the significance of work-life balance, supported by his wife.  He covers: Balancing family and entrepreneurship Building a small, relationship-focused construction business Overcoming early challenges as a young father and student The importance of hard work and perseverance Key Timestamps: 0:00 - Introduction 5:00 - John's early background in construction 11:00 - Starting a family while in college 20:00 - Leaving corporate world to start his own company  35:00 - Building and maintaining a talented team  45:00 - Working with family (his dad)

This week, David DeCelle is joined by Michael Barbarita on the Business with the Boys podcast, discussing his entrepreneurial journey.  Michael, a Babson College accounting graduate, grew Ski Town USA from $2.5 million to $8 million in five years and sold it. He also launched Cookies to Scoop, featured on QVC, and Freedom Therapy Center.  Michael emphasizes the importance of unique business strategies, such as the 80/20 rule and the seven-step pathway to profit, which includes leads, conversions, closing, client retention, and frequency of sale.  He also highlights the significance of understanding customer lifetime value and the five components of a compelling offer: urgency, risk reversal, added value, packaging, and indifference. ---- Connect with Michael: LinkedIn: https://www.linkedin.com/in/michaelbarbarita/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

David DeCelle and Landon Troyer are joined by Dale Downs, a multi-faceted entrepreneur from Nebraska. Dale shares his journey from a multi-generational ranch to his diverse entrepreneurial ventures, including animal nutrition, rodeo championships, software development, and his current focus as the founder of Majestic Builders. Throughout the conversation, Dale highlights his emphasis on freedom, purpose, and balance over financial success. Key Takeaways: Dale's Journey: From growing up on a ranch to becoming a rodeo champion, animal nutritionist, software executive, and founder of Majestic Builders. Focus on Purpose: Dale emphasizes the importance of living with intention and balancing work with personal freedom over the pursuit of money. Entrepreneurial Roots: Influenced by his father's entrepreneurial spirit, Dale shares his experiences in livestock nutrition, patented supplements, and software development. Transition to Construction: After selling his software company, Dale focuses on his construction business and personal projects, advocating for a balanced lifestyle. Freedom Over Financial Gain: Dale discusses his brother's decision to leave a high-paying job for personal fulfillment and the lessons learned from it. Visioning for Success: Dale reflects on the book Double Double and how its teachings on visioning and reverse engineering shaped his business strategies. Tune in for a conversation that explores true success, personal freedom, and finding purpose in your work and life! ---- Connect with Dale: LinkedIn: https://www.linkedin.com/in/dale-downs-306614267/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Jason Moore, a winemaker, joins the Boyz to share his journey from Texas to Napa Valley, starting with $5,000 and no industry connections.  He emphasized the importance of mentorship and self-study, leading to the establishment of his winery in 2004. Initially producing 200 cases, he now produces around 2,500 cases annually. Jason discussed the challenges of the wine industry, including economic downturns and market shifts. He plans to pivot by focusing on a wine club model and developing a new platform called "Vino Hacker" to streamline wine purchasing.  Jason also highlighted the impact of the book "Buy Back Your Time" on his business strategies. ---- Connect with Jason: Website: Moduswines.com Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Justin Price, a fifth-generation Floridian, discussed his journey from a creative director to founding Vers Creative, a branding and marketing agency with 13 full-time staff and 18-20 contractors. Justin emphasized the importance of diversifying revenue streams to avoid over-reliance on any single client, citing a significant loss due to COVID-19. He highlighted the integration of AI tools to enhance efficiency, reducing project timelines from weeks to minutes. Justin's book, "The Creative Squeeze," addresses leadership challenges in the creative industry, advocating for a balanced approach to leverage technology while maintaining human connection and creativity. In this episode: Justin Price shares his Florida entrepreneurial journey Overcame personal challenges to start marketing agency Transitioned from nonprofit creative director to entrepreneur Built agency focusing on branding and marketing Navigated major account loss during COVID-19 Integrated AI tools to improve business efficiency Wrote book on leading creative teams effectively Emphasizes employee development and technological adaptation ---- Connect with Justin: Website: https://www.verscreative.com/team/justin-price   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected]   Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode of Business With The Boyz, David DeCelle and Landon Troyer sit down with Emily Langdon to dive into the world of executive compensation and succession planning. Emily, an expert in employee benefits, shares practical insights on why early planning is crucial, how life insurance can be used for informal funding, and why non-qualified plans offer valuable flexibility. They also talk about the importance of aligning incentives with business goals, the risks of poor communication, and how ERISA plays a key role in protecting employee benefits. Plus, Emily shares innovative strategies to help retain top talent and explains why being prepared for business transitions makes all the difference. If you're looking to better understand executive compensation or plan for your business's future, this episode is a must-listen! ---- Connect with Emily: Website: https://www.fraserstryker.com/attorney/emily-langdon/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In Episode 52 of Business With The Boyz, The Boyz are joined by Shane Ideus to discuss his background, including his competitive nature and small-town Nebraska upbringing.   He shared his career journey from roofing and construction to becoming a top advisor at Unico Group, a leading insurance brokerage. Shane emphasized the importance of being a trusted advisor to clients, providing proactive risk management, and building long-term relationships. He highlighted Unico's growth, with 40 advisors and a focus on business insurance, employee benefits, and personal insurance. Shane also mentioned the company's expansion plans and the role of positivity in his professional and personal life, referencing John Gordon's "The Energy Bus."  In This Episode: Shane's Background & Career Path – Growing up in small-town Nebraska, his competitive nature, and his journey into the insurance industry. Landon and Shane's Friendship – How they met through pickup basketball and became friends and neighbors. Shane's Early Career & Family Life – From roofing to insurance, Shane shares his career journey and how he met his wife, Rachel. Unico Group's Business Model – Shane details Unico's services, growth strategy, and leadership approach. Client Relationships & Trusted Advisor Model – Shane and Landon discuss building long-term client trust and providing value beyond insurance. Challenges & Opportunities in the Insurance Industry – Insights on market trends, specialization, and Unico's future expansion. Personal Insights & Advice – Shane talks about fatherhood, setting boundaries, and his favorite book, The Energy Bus. Final Takeaways & Contact Info – Shane shares how to connect with him and learn more about Unico Group. ---- Sponsor Spotlight: LandJet  A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with Shane: LinkedIn: https://www.linkedin.com/in/shaneideus/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode, Steve Kanne joins the Boyz to discuss his journey from starting Prime Communications in 2001 with his partner Brian to splitting it into Prime Connected and Prime Secured in 2022, now employing 120 people. Prime Connected focuses on structured cabling, data centers, and healthcare equipment, while Prime Secured handles physical security and IT. Steve emphasized the importance of communication, trust, and vulnerability in building a strong culture. He highlighted the impact of EO (Entrepreneurs' Organization) and leadership training with Chris Liccardo. Future plans include expanding into high-growth markets like Dallas-Fort Worth and refining their business practices. In this episode: David introduces Steve Kanne and discusses past interactions with Landon. Steve shares his excitement about the interview and his companies. Overview of Prime Connected and Prime Secured. Prime Connected focuses on cabling, data centers, and healthcare; Prime Secured on security systems. Steve talks about his role in overseeing IT at Prime Secured. Steve's early entrepreneurial journey starting Prime Communications in 2001. Importance of strong company culture and initial challenges. Cold calling and personal connections helped build the business. Impact of Entrepreneurs' Organization (EO) on personal and professional growth. Working with a coach to improve leadership communication and trust. Steve shares the role of vulnerability in building trust within the team. Leadership training with Chris Liccardo and company culture evolution. Future plans for expansion into Dallas-Fort Worth and other high-growth areas.   ---- Sponsor Spotlight: LandJet   A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible!   ----   Connect with Steve:   LinkedIn: https://www.linkedin.com/in/steven-kanne-managedservices-itsupport-cybersecurity-physicalsecurity-cloud/ Connect with David:   Website: www.businesswiththeboyz.com   LinkedIn: www.linkedin.com/in/daviddecelle   Email: [email protected] Connect with Landon:   Website: www.businesswiththeboyz.com   LinkedIn: www.linkedin.com/in/landon-troyer-837b822b   Email: [email protected]

In this episode, Landon Troyer dives deep into the topic of designing effective incentive plans for key employees. He emphasizes the importance of aligning these plans with the overall business goals and vision, rather than just handing out a percentage of revenue.  Landon discusses the need to avoid "paying people to quit" and instead find ways to truly integrate and incentivize employees to be invested in the company's long-term success. He advocates for transparency around financials and giving employees a stake in the business through creative compensation structures. The episode also covers best practices to protect the company's cash flow when implementing incentive plans, as well as the flexibility to get very customized with these arrangements, even using them as recruiting tools. Whether you're a business owner looking to retain top talent or an employee seeking to understand how incentive plans work, this episode provides valuable insights you won't want to miss. ---- Sponsor Spotlight: LandJet   A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode Landon Troyer focuses on strategies to increase 401(k) participation among employees. Landon highlights that 50% of U.S. companies do not offer a 401(k) plan, and only half of those that do offer a match. Employer-sponsored plans can enhance employee retention and satisfaction. The Secure Act 2.0 mandates auto-enrollment, which increases participation rates. Landon notes the importance of educating employees on the need for savings and the advantages of 401(k) plans over simple IRAs for attracting and retaining talent. In this episode: 50% of US companies don't offer a 401(k) plan, so if you do offer one, you're ahead of the curve.  Offering a 401(k) with an employer match can help attract and retain top talent for your business. You don't have to offer a match, but it's a good perk that employees value. Consider adding a vesting schedule so employees have to stay a certain time before fully owning the employer match. New rules require auto-enrollment for new 401(k) plans, which boosts participation rates. Offering a Roth 401(k) option can be beneficial for lower-income employees to grow tax-free retirement savings. Overall, providing a strong 401(k) plan is an important employee benefit that can pay dividends for your business in terms of talent attraction and retention. Taking steps to maximize 401(k) participation is worth considering. ---- Sponsor Spotlight: LandJet A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business with the Boyz, Landon Troyer discusses the pros and cons of having your wealth locked up in your business versus having it liquid in the market. As a private wealth manager for business owners, Landon shares insights on: The importance of understanding your "wealth gap" - the amount you need from a business sale to support your lifestyle Strategies to maximize the value of your business, such as locking in key employees, documenting procedures, and cleaning up financials Options for transitioning your business to insiders or family members The different types of buyers (strategic, financial, competitors, insiders/family) and what to consider with each Whether you're a business owner looking to eventually exit or just want to better understand how to grow your wealth, this episode provides practical tips and advice. Tune in to learn how to effectively manage and extract the value from your business. ---- Sponsor Spotlight: LandJet   A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

Episode 47 - Buy Sell Agreements   In this episode, Landon Troyer discusses the critical importance of buy-sell agreements for business owners, particularly those with partners. He explains the structure, types, and funding methods of these agreements, emphasizing the need for proper planning to avoid potential disputes and financial pitfalls. Through real-life examples, he illustrates the consequences of not having these agreements in place and the peace of mind they can provide. In This Episode:   00:00 Introduction to Buy-Sell Agreements 01:46 Understanding Buy-Sell Agreements 05:26 Types of Buy-Sell Agreements 08:22 Real-Life Importance of Buy-Sell Agreements ---- Sponsor Spotlight: LandJet   A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode of Business With The Boyz, David DeCelle introduces the C3 List, a powerful framework designed to enhance both personal and professional growth. Built on three core principles—Commitment, Consistency, and Confidence—the C3 List helps individuals develop structured daily habits that drive success. David shares the origin of the C3 List, explains how keeping small promises builds confidence, and provides actionable steps to implement this system. He also offers a downloadable template and personalized feedback for those looking to integrate the C3 List into their daily routine. In This Episode: Introduction to the C3 List – David introduces the concept of the C3 List and explains how it serves as a tool for personal and professional success. The Origin of the C3 List – Confidence is built through keeping daily promises, and the C3 List was developed as a way to create structure and accountability. Breaking Down the C3 List – The framework consists of three focus areas: personal growth, business growth, and helping others. Personal and Business Action Items – Five daily actions focus on personal growth, two actions drive business success, and one action is dedicated to giving back. Encouragement and Next Steps – David encourages listeners to develop their own C3 List, request a template, and take action toward improving their habits. ---- Sponsor Spotlight: LandJet  A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ----  Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode of Business With The Boyz, David DeCelle shares a powerful lesson on patience, relationships, and business development. He walks through his journey of connecting with financial advisor Joe, who introduced him to Jerry—an advisor managing $1.52 billion in assets. Despite months of delays, persistence and strategic follow-ups led to a game-changing $96,000 annual contract. David breaks down the importance of providing value, leveraging referrals, and setting expectations to close high-ticket deals. Tune in to learn how strategic networking can transform your business growth. In This Episode: Introduction & Shoutout to Land Jet – David opens the show and highlights Land Jet's premium Sprinter van service. Meeting Joe: The Start of a Key Relationship – How a simple connection led to a billion-dollar introduction. Initial Contact with Jerry – Navigating multiple reschedules and staying persistent. The Role of Referrals in Closing Deals – How positive testimonials from existing clients sealed the deal. The $96K Contract Breakdown – The services Jerry signed up for and why pricing impacts commitment. Lessons on Business Growth – Why an interview-style podcast is a must for networking. The Power of Gratitude in Business – Calling Joe to thank him and reinforcing the value of referrals. Final Takeaways – Raising your prices, increasing client buy-in, and fostering meaningful business connections. ---- Sponsor Spotlight: LandJet   A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ----   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In episode 44 David DeCelle discusses one of the most important, yet often tedious, aspects of business management: Standard Operating Procedures (SOPs). While implementing SOPs can be a daunting task, David explains why they are essential for ensuring consistency, scalability, and the protection of your business. He shares his insights on how to effectively create and maintain SOPs, along with a tool he highly recommends, Vid Guide, to streamline the process and ensure that your team actually uses the procedures you've put in place. Key Takeaways: What Are SOPs and Why They Matter: SOPs help maintain consistency across all functions of your business—from onboarding to product delivery. Protecting Your Business: Proper documentation ensures that your business can continue to run smoothly even if a key employee leaves or is unavailable.  Streamlining SOP Management: Tools like Vid Guide make it easier for your team to access and follow SOPs, ensuring they're used effectively. How to Begin Creating SOPs: Start by documenting daily tasks, creating a master list of SOPs by department and role, and breaking down the process into manageable chunks.  Review and Update SOPs Regularly: SOPs should be reviewed at least twice a year to account for new roles, tasks, and software changes. ---- Sponsor Spotlight: LandJet A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In today's solo episode, David DeCelle dives deep into the transformative 75 Hard program and shares why it's been a game changer for him over the years. Acknowledging how busy life can get, especially with new milestones like buying a house or preparing for a baby, David talks about how 75 Hard helps him stay in check, away from bad habits, and focused on the bigger picture. Whether you've heard of it before or not, this episode is packed with motivation and insights that may just push you to take the challenge head-on. Key Takeaways: 75 Hard Is Not Just a Challenge, It's a Lifestyle: David explains why this program isn't about "trying" but fully committing to it for 75 days. Mental Toughness and Growth: The program isn't just about fitness. It's a mental toughness journey that helps you prioritize, focus, and follow through. Transformative Results: From small daily commitments like drinking water and taking progress photos to massive life changes, 75 Hard teaches you the value of consistency. The Importance of Accountability: David shares how the support of friends and colleagues who are also doing 75 Hard keeps him motivated and on track. ---- Sponsor Spotlight: LandJet A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of the Business With The Boys podcast, we sit down with Kyle Maring, the CEO of Premier Claims - a national private adjusting company that helps policyholders maximize their property insurance claims. Kyle shares his journey from getting started in the industry after experiencing his own insurance claim, to growing Premier Claims from a small team to now over 65 employees across 47 states. We dive into Kyle's strategies for building strong leadership, empowering his team, and balancing the demands of scaling a business while also raising a young family. Whether you're an entrepreneur looking to grow your company or just interested in the unique world of insurance claims, this episode is packed with valuable insights from Kyle's experience. Key Moments: Kyle shares how he got started in the insurance claims industry after experiencing his own water damage claim and realizing the insurance company was underpaying. This sparked his interest in becoming a public adjuster. We learn how Kyle grew Premier Claims from just 6-7 employees when he started the company in 2017 to now having 65 full-time employees covering 47 states. He emphasizes their expertise in hail and wind damage claims. Kyle discusses the importance of developing strong leadership and empowering his team. He implemented programs like EOS and Pinnacle to help build out his management structure and scale the business. Balancing work and family life is a key topic, as Kyle shares how having kids has impacted his approach to delegating responsibilities and prioritizing time. He's found ways to remain involved while also allowing his team to take on more. A standout recommendation from Kyle is the book "Good to Great" - he says re-reading this classic business book has been invaluable in reminding him of the fundamental principles for building a successful company. ---- Sponsor Spotlight: LandJet A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this short and tactical episode of the Business with the Boys podcast, David DeCelle shares several real-life examples that highlight the importance of communication and setting proper expectations in business.  Key Moments: [0:00] Introduction and sponsor shoutout for Land Jet [1:15] David's experience with a pool cage renovation and a contractor's poor communication about payment [5:00] A frustrating experience with a referred contractor who repeatedly rescheduled and no-showed for an epoxy flooring job [7:30] Issues with current home renovation contractors not showing up as promised [10:00] Emphasizing the importance of doing what you say you'll do and taking ownership of mistakes to stand out in business [11:30] Conclusion and thanks to listeners ---- Sponsor Spotlight: LandJet A big thank you to our sponsor, LandJet, for supporting the show! LandJet is your ultimate solution for modern business travel. Experience private chartered transportation with luxury and efficiency in mind. With custom Sprinter vehicles designed like a private jet on wheels, you can travel in style, stay productive, and enjoy the journey—whether it's for work or leisure. LandJet offers: - Safe and efficient regional travel - State-of-the-art amenities to keep you connected - Seamless booking and reliable service Upgrade your travel game today! Visit www.landjet.com to learn more or email Rachel at [email protected] for inquiries. Thank you, LandJet, for making this episode possible! ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode, David Hirschfeld, a 35-year software development veteran, shares his unique perspective on technological innovation and business growth. He discusses his journey from starting his first software company in the early '90s to founding his current company, Techies Inc, and how he helps businesses leverage AI and workflow optimization.  Don't Miss These Key Moments: (00:05:00) Focusing on solving customer problems vs. just building a product (00:17:00) The importance of "eating your own children" as a founder and being willing to pivot (00:25:00) Examples of how Techies helps clients in healthcare and infrastructure/logistics optimize workflows with AI (00:35:00) The value of automating repetitive administrative tasks to save time and increase efficiency (00:45:00) Recommended book: The Mom Test on validating business ideas (00:50:00) Techies' approach to taking over and improving poorly executed software projects   Connect with David: Website: https://www.tekyz.com/ LinkedIn: https://www.linkedin.com/in/dhirschfeld/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Stand by for an awesome episode as we are joined by Brandea Morton, owner of B Morton Design, to discuss her interior design firm, which she started in 2019. Initially focusing on residential projects, her firm now handles 75% residential and 25% commercial work, including restaurants and country clubs. Brandea emphasized the importance of detailed project management and client communication. She highlighted the challenges of managing projects remotely and the benefits of using AI tools like Asana for project management. Brandea also shared her journey from DLR Group to running her own firm, balancing business growth with family life, and the importance of outsourcing to maintain work-life balance. In this episode:   Brandea's Current Project and Travel Introduction to B Morton Design  Brandea's Background and Early Career Transition to Entrepreneurship Business Model and Client Process Challenges and Growth of the Business Balancing Business and Family Life Future Plans and Expansion Adopting AI and Technology   Connect with Brandea: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with David: Website: https://www.bmortondesign.com LinkedIn: https://www.linkedin.com/in/brandea-morton-ncidq-iida-64546763/ Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Are you a financial advisor looking to take your business to the next level? In episode 38 of Business With The Boyz, David discusses his consulting company, ModelFA, which specializes in helping financial advisors create more efficient businesses, offering services priced at $5,000 to $15,000 monthly. In this episode David shares how you can use platforms like skool.com to scale services and suggests leveraging low-cost community offerings to attract clients for higher-priced services. David pulls back the curtains on how he has launched a community, called the Exchange, on skool.com to reach a broader audience, where he offers modularized content for $99 a month. The community is thriving with 620+ active members! This community offers courses on business development, marketing, referrals, and more. Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business With The Boyz, we sit down with Blake Berke, an expert in helping companies of all sizes - from 2-3 million in revenue to those on the cusp of $1 billion - achieve their biggest goals. Blake shares his unique background, starting out as a "food stamp kid" before becoming a first-generation college graduate and CPA. He then parlayed that experience into growing a construction company 5x in 7.5 years before transitioning into a consulting role helping other businesses implement the systems and processes needed for sustainable growth. In this episode: 0:00:00 Meet Blake Berke! 0:06:59 Blake discusses how he got his start in business, working in corporate finance before realizing his true passion was in the private sector. He shares how he learned the importance of having a clear operating system and holding people accountable to it. 0:13:40 One of the key insights Blake provides is the importance of setting clear expectations for employees and aligning reality with those expectations. He shares a helpful equation - Frustration = Expectations - Reality - and explains how this principle applies to getting the best out of your team. 0:24:09 Blake dives deep into his process for helping leadership teams get aligned on their vision, mission, and strategic objectives. He emphasizes the need to have a "guiding north star" that the entire organization can rally around. 0:39:51 Perhaps most impactfully, Blake discusses the immense responsibility business owners have to inspire and provide purpose for their teams. He notes that employees often give more time to the business than their own families, so it's critical to give them a bigger "why" to work towards. 1:05:00 Blake recommends the Harvard Business Review Ultimate Box Set as a must-read resource for any business leader, highlighting the invaluable insights contained in the "Leadership" volume in particular. This episode is a treasure trove of practical wisdom for entrepreneurs and executives looking to take their business to new heights. Blake's holistic approach to building focused, cohesive, and effective teams is sure to provide immense value to any listener. Connect with Blake: Website: lifewellspent.co LinkedIn: https://www.linkedin.com/in/blakeberke/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

Special shout out to our good friend and advocate Aaron Newell from Elite Nutrition for connecting us with Steve Lucchino for today's episode! Steve Lucchino, owner of Elite Nutrition and Peak Vitality, shares his journey from working in his father's painting business to becoming a nutrition coach and business owner. Steve emphasizes the importance of work ethic, education, and systems in business success. He discusses the impact of COVID-19 on his business, the benefits of supplements like creatine and NAC, and the significance of habits in personal and professional growth. Steve also touches on the challenges and successes of franchising and the importance of maintaining brand integrity. Key takeaways include: 0:00:00 - Introduction of guest Steve Lucchino, owner of Elite Nutrition 0:04:11 - Acknowledgement of podcast sponsor Land Jet and Aaron Newell 0:06:12 - Steve Lucchino shares his background and early work experience  0:13:09 - How he and his business partner started Elite Nutrition 0:18:20 - The importance of work ethic and discipline 0:21:51 - The journey of owning and operating Elite Nutrition 0:30:00 - Discussion around Steve Lucchino "Right Wing Formulations" supplement brand 0:49:06 - The process of working with clients on nutrition and fitness 0:56:31 - Benefits of supplements like NAC 1:00:18 - Discussion on Steve Lucchino's passion for his work 1:06:28 - The book "The Power of Habit" Connect with Steve: Website: https://www.elitenutritionomaha.com/team/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

We are stoked to be joined by Jeff Herdzina for episode 35! Jeff helps business owners prepare for exits. With 15 years of friendship with Landon, has sold and bought multiple businesses and founded Exit Big in 2015. They highlight the importance of preparing financials and emotional readiness for selling a business. Jeff shares his process, emphasizing confidentiality, qualifying buyers, and the importance of clean financials. He notes that 90% of businesses aren't ready to sell and stresses the need for business owners to have a purpose beyond their business. They also discuss the emotional toll of selling and the importance of maintaining personal relationships. Key takeaways include: 0:00:00 - Introduction and Episode Overview 0:07:07 - Jeff Herdzina's Background and Introduction 0:13:47 - Jeff's Journey and Business Insights  0:23:05 - Challenges and Lessons in Business Ownership 0:40:07 - Emotional and Financial Readiness for Exit 1:03:14 - Process and Steps of Selling a Business 1:08:15 - Final Steps and Closing the Deal 1:15:13 - Final Thoughts and Closing Remarks Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode, David DeCelle shares how he has been using AI tools to dramatically increase his productivity and efficiency. He provides practical examples and case studies to demonstrate the benefits of incorporating AI into your business.   Key takeaways include: [0:00 - 3:00] Introduction to AI and David's initial resistance, but recognition of its benefits [3:00 - 9:00] Using Fathom to automate meeting notes and follow-ups [9:00 - 13:00] Leveraging Fathom for relationship building and meeting recaps [13:00 - 15:00] Utilizing NoteGPT for content creation [15:00 - 17:00] Practical examples of AI in business [17:00 - 18:00] Conclusion and call to action Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

You won't believe the journey of Lannin Zoltenko, a 5th generation Kansas farmer who has built a diverse business empire spanning pig breeding, crypto mining, and more. From humble farming roots to cutting-edge tech ventures, Lannin's story is a masterclass in entrepreneurship, innovation, and family legacy. You do NOT want to miss this episode! In this episode: [0:00] Introduction and ground rules [1:19] Lannin's background growing up on a Kansas farm and getting hooked on K-State sports [4:55] The pivot to starting a boar stud operation in the family business in 1998 [10:00] Challenges and lessons learned from a failed dog breeding venture  [15:00] Transitioning to general manager and growing the boar stud business [20:00] The importance of innovation and thinking multi-generationally in family farming [25:00] Navigating the complexities of working with family members [30:00] Lannin's unexpected foray into cryptocurrency mining and the creation of Wildcat Blockchain [40:00] How Wildcat is transforming rural communities through Bitcoin mining [50:00] Views on the future of Bitcoin and crypto as digital energy [55:00] Lannin's personal growth journey including major weight loss [60:00] Impactful books that have shaped Lannin's leadership and mindset Don't miss this incredible story of a modern-day renaissance farmer who is redefining what's possible in rural America. Hit subscribe for more entrepreneurial insights! Connect with Lannin: Email: [email protected] Website: zfistud.com and wildcat.digital LinkedIn: https://www.linkedin.com/in/lannin-j-zoltenko-675a2960 and https://www.linkedin.com/company/wildcatblockchain Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode, we sit down with Jennifer Goldman, a business operations consultant, to discuss how she helps companies accelerate their growth and profitability. Jennifer shares insight on a biotech company she worked with, including the challenges they faced, the solutions she implemented, and the impressive results they achieved - growing revenue from $11M to $15M and increasing profitability from under $500k to over $3M in just 1.5 years. We also discuss Jennifer's background, her approach to tackling imposter syndrome, and the evolution of her pricing and service offerings over the years. This episode is packed with practical insights and advice for business owners looking to optimize their operations and unlock their company's full potential.   Key Moments: [3:12] - Jennifer and the host discuss how they originally connected [5:46] - Jennifer explains what she does as a business operations consultant [10:46] - Her background and how she got started in business [18:18] - Early pricing and the evolution of her offerings [25:15] - Jennifer opens up about overcoming imposter syndrome [32:26] - Jennifer walks through a case study of a biotech company she worked with [52:53] - The importance of direct communication [54:58] - Jennifer shares what her current team looks like 1:03:49 - Jennifer recommends the book "Smart Brevity" Connect with Jennifer: Email: [email protected]: www.myvirtualcoo.comLinkedIn: https://www.linkedin.com/in/jenniferagoldman/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Hold on to your seats ladies and gentlemen, this episode is jam packed full of positive energy and laughs! This week, we sit down with Hannah Demuth, an internationally recognized somatic mentor. Hannah shares her journey from corporate burnout to finding purpose and passion as an entrepreneur. She discusses the importance of mind-body connection, overcoming imposter syndrome, and building resilience as a business owner. Hannah offers practical strategies to help high-performing individuals create more fulfillment in their lives. This insightful conversation provides valuable insights for entrepreneurs and professionals looking to unlock their full potential. This week on Business With The Boyz [0:00 - 3:59] Introduction to Hannah Demuth and her background transitioning from corporate real estate to entrepreneurship. [4:00 - 12:00] Hannah discusses her experience with anxiety, depression and burnout in the corporate world, and how she discovered somatic practices to improve her mental and physical wellbeing. [12:01 - 18:00] The importance of investing in business coaching and mentorship, even when it's scary, to build a sustainable entrepreneurial venture. [18:01 - 25:00] Exploring the concept of imposter syndrome, how to overcome it by reconnecting with your "why" and building evidence of your capabilities. [25:01 - 35:00] The value of building a supportive community and network as an entrepreneur, and the danger of comparison and negative self-talk. [35:01 - 42:00] Practical strategies for managing emotions, processing trauma and maintaining resilience as a high-performing individual. [42:01 - 52:00] The power of shifting your focus outward by helping and serving others, and the fulfillment that can bring. Thanks to our sponsors LandJet! LandJet's mission is to provide business travelers with a unique and exceptional experience that surpasses all expectations during their journey with us. Our utmost priority is our customers' safety and satisfaction. Whether it's for work or leisure, we are committed to offering a productive work environment and a top-notch experience throughout their travel. Make sure to check out their website at www.landjet.com or reach out to Rachel at [email protected]! Connect with Hannah: Email: [email protected] Website: www.High-vibrations.coInstagram: https://www.instagram.com/high_vibrations_co/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

Join David and Landon as they chat with Sarah Robak, VP of Family Office Services at Horsepower. Sarah shares her inspiring journey from humble Nebraska roots to poker pro to corporate exec, and now startup leader. Hear how Horsepower is disrupting the family office space by making high-end services accessible to a wider audience. Sarah drops wisdom on the benefits of joining a startup, the skills she's carried over from poker, and her top book recommendation. This is an episode you don't want to miss! This week on Business With The Boyz 0:00 - 1:30 - Introducing Sarah Robak 1:30 - 7:30 - Education and career journey  7:30 - 12:00 - Transition to startup, challenges 12:00 - 16:00 - Guest's poker background 16:00 - 27:00 - Overview of company's fractional consulting services 27:00 - 39:00 - Details on family office services division 39:00 - 45:00 - Future plans and growth 45:00 - 52:00 - Book recommendation, contact info 52:00 - 55:00 - Wrap up   Connect with Sarah: Website: horsepowertoday.comLinkedIn: https://www.linkedin.com/in/sarahrobak/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Join David and Landon as they sit down with former Navy SEAL and successful entrepreneur Eric Frohardt. Discover how Eric's unwavering determination and mental resilience propelled him through rigorous SEAL training and into entrepreneurial ventures. Hear Eric's candid reflections on the difficulties of transitioning out of the military and rebuilding his identity, as well as the valuable lessons he's learned. Whether you're an aspiring entrepreneur, a veteran, or simply fascinated by the Navy SEAL experience, this conversation is sure to inspire. Don't miss this insightful look into the life and business journey of this remarkable individual. This week on Business With The Boyz 0:00 - 5:00 Introducing Eric Frohardt 5:00 - 15:00 Eric shares the story of how he became interested in the Navy SEALs, the pivotal moment when a friend's girlfriend doubted his abilities, and the encouragement he received from his father. 15:00 - 25:00 Eric describes the rigorous physical and mental challenges of SEAL training, including enduring a kidney stone during Hell Week, and the importance of mental resilience. 25:00 - 35:00 Eric opens up about the difficulties of transitioning out of the military, including the loss of identity and structure, as well as the financial challenges of finding a new career path. 35:00 - 47:30 Eric discusses his entrepreneurial ventures, including starting a gun range and leading a fitness company, and the valuable lessons he learned about adaptability and steep learning curves.   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

In this episode, we sit down with Adam Swerdlow, Chief Operating Officer of the hit show The Chosen and former Northwestern Financial Advisor. Adam shares his unique journey from the financial world to managing one of the most popular shows in recent years. We dive into the business side of the entertainment industry, leadership lessons, and much more. Join us for a great conversation with a friend and overall cool dude!   This week on Business With The Boyz   Brief intro to Adam Swerdlow: COO of The Chosen, former Northwestern Financial Advisor, personal friend, and cool dude. Adam's time at Northwestern as a Financial Advisor. What led him to transition from finance to entertainment. Key skills and lessons learned from his finance background that help him in his current role. How Adam became involved with The Chosen. Challenges and rewards of being COO of such a successful show. Leadership lessons learned from managing a large, high-profile project. Handling pressure and expectations from both fans and stakeholders. Building and maintaining a strong organizational culture.   Connect with Adam: LinkedIn: https://www.linkedin.com/in/adamswerdlow/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Clara and Chris Senkbile join us on the return of Business With The Boyz to discuss their entrepreneurial journey, emphasizing flexibility and adaptation to market changes. Chris highlighted the importance of balancing business development with maintaining existing relationships and leveraging platforms like Unico. Clara shared her experience starting a swimwear brand, emphasizing creativity and market responsiveness. They discussed the challenges of balancing professional and personal life, including the importance of trust and support within their relationships. Chris and Clara shed light on their respective ventures, Ferro and Soaring Wings Winery, and discussed the value of intentional time together and prioritizing family. This week on Business With The Boyz Introduction Learning from Shark Tank and Business Development Balancing Personal and Professional Life Clara's Entrepreneurial Journey Building and Marketing Pharaoh Balancing Professional and Personal Responsibilities supporting Each Other's Passions Final Thoughts and Gratitude Connect with Chris: Website: projectferro.com and unicogroup.com LinkedIn: https://www.linkedin.com/in/chris-senkbile-06926240/ Email: [email protected] Connect with Clara: Website: www.soaringwings.comInstaGram: https://www.instagram.com/soaringwingswinery/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

As we head into our off season, we wanted to record an episode thanking YOU, the listener, and properly set the stage for season 2 of the podcast! We discuss the importance of collaboration, vision, and gratitude in building successful businesses with emphasis on the value of sharing stories and experiences with others, expressing gratitude towards each other and listeners for their support. We keep it real and discuss the challenges of coordinating schedules and taking a break in July, while highlighting the diversity of our guests. Overall, we want to stress the importance of building connections and providing value to others in both personal and professional contexts.   This week on Business With The Boyz   0:00 - Introduction 0:42 - Landon discusses recovery efforts 1:00 - Recap of successful guest list   3:30 - Lessons learned about starting without a plan 4:35 - Benefits of networking and new partnerships 6:16 - Thank yous to guests, listeners, and production team 7:09 - Encouragement to provide new guest recommendations 8:09 - Offer of help and introductions to listeners 9:12 - Preview of future projects 10:43 - Sign off and break announcement   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

The Boyz sit down with serial entrepreneur Joshuwa Hannum. Josh owns and operates multiple successful businesses across various industries like real estate, service businesses, and distribution.  Josh shares his journey of acquiring experience across different business types before focusing on real estate development. He also discusses how he manages his time effectively to run multiple companies while prioritizing family, fitness, and faith. Listeners will learn about Josh's leadership philosophy and how he develops his skills through books, accountability partners, and groups like Vistage. The discussion dives into subscription business models, tax strategies, energy audits, and more entrepreneurial concepts. Overall, this episode provides valuable insights for anyone looking to build an empire across diverse ventures while maintaining a balanced life.   This week on Business With The Boyz   [00:00] Introduction - Introducing Josh Hannum [02:15] Entrepreneurial journey - Josh discusses his experience starting in various industries before focusing on real estate development   [05:30] Managing time effectively - Josh explains how he runs multiple companies while prioritizing other areas through scheduling and routines [08:15] Business growth strategies - Josh leverages his expertise to improve profitability and provide business advice [11:00] Leadership philosophy - Josh surrounds himself with strong leaders and aims to guide rather than dictate to his team [13:30] Vistage program - Josh recommends this peer advisory group and shares how it has helped develop his skills [16:15] Leading in different areas - Josh explains what leadership means to him in his church community [18:45] Prioritizing tasks - Josh highlights the book "Buy Back Your Time" and importance of energy audits for productivity [21:30] Subscription models - Josh considers this business model's potential and analyzes lifetime customer value [24:15] Inspiration from Elon Musk - Josh admires his visionary approach and discusses concepts of ownership [27:00] Contact information - Josh provides his email for those interested in connecting further   Connect with Joshuwa: Website: JEDMHoldings.comLinkedIn: https://www.linkedin.com/in/joshuwa-hannum/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]  

Stand by, because in this episode The Boyz are joined by Bill Esch to share insights on starting and growing a business in the fitness industry, emphasizing the importance of staying ahead of the curve and leveraging resources. Bill gets us jacked up to discuss the challenges of helping successful individuals achieve their fitness goals and the need to balance work, fitness, and family. We discuss the significance of embracing personal growth and gratitude, and share their experiences on kettlebell sport, nutrition, and digestion. This conversation emphasizes the importance of asking questions, setting achievable goals, and incorporating whole, unprocessed foods in one's diet.   This week on Business With The Boyz   [0:00:02] - Welcome Bill Esch to the show!   [0:04:02] - Career progression from personal training to gym ownership to current role at Lifetime Fitness. Discussion of benefits/drawbacks of different models.   [0:10:16] - History of kettlebell sport and accomplishments in competitions. Connection drawn between fitness success and entrepreneurship.   [0:22:56] - Techniques for kettlebell lifting and benefits of full-body workouts. Landon shares current kettlebell routine.   [0:25:29] - Helping successful clients overcome plateaus and make lasting changes through accountability and support.   [0:35:28] - Importance of embracing process in fitness and skills like DIY projects. Focus on progress over weight loss.   [0:43:38] - Healthy eating habits and the importance of understanding nutrition to maintain energy levels.   [0:49:15] - Food addiction and impact of processed foods. Recommendations for breakfast and balanced meals.   [0:58:54] - Sodium intake, water consumption, and progress tracking for optimal health and weight loss.   [1:13:06] - Prioritizing relationships, self-care, and finding fulfillment beyond work or financial goals.   [1:21:03] - Book recommendation highlighting importance of basics and embracing plateaus to achieve mastery.   Connect with Bill: Website: Kettlebellwarrior fitness.com Instagram: @kettlebellwarrior Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

This week Larry Rasmussen joins us to talk about the importance of investing in innovative solutions, providing value-added services, and creating a positive company culture to maximize business efficiency. Larry and The Boyz emphasize the need for staying ahead of the competition through innovation, educating customers on proper use and maintenance, and building a culture of support. They also discuss the importance of understanding individual learning styles and communication preferences to provide effective training and development opportunities. This week on Business With The Boyz Entrepreneurship, business growth, and partnerships. Air compressor manufacturing and distribution. Motivating and retaining employees in a business. Employee retention and incentives in a sales organization. Building a strong company culture through organic growth and finding the right people. Authentic leadership and empowerment. Hiring and developing a sales team member who excelled despite initial doubts. Growing a business through intrapreneurship and employee empowerment. Entrepreneurship, leadership, and decision-making. Using the Five Love Languages book to improve communication in a workplace setting. The importance of compressed air in various industries. Business resilience after tornado damage. Community response to flooding and teamwork. Habits and their impact on business, with a focus on the book "The Power of Habit."   Connect with Larry: Website: www.rage-energy.com LinkedIn: https://www.linkedin.com/in/larry-rasmussen-522a4ab/ Email: [email protected] Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In part two of our interview with Ryan Ferguson we dive further into his experience being wrongfully convicted and imprisoned for over a decade. Ryan shares harrowing details about the political setup that led to his imprisonment and the blatant evidence of his innocence that was ignored by the justice system for years. Ryan also discusses the dangerous conditions in prison, where inmates live with the constant threat of violence. We can't help but to admire Ryan's resilience and the strong support he received from his family, especially his parents, during his fight to prove his innocence. With this episode we hope that by sharing Ryan's story more widely, we can help build support to fix problems in the criminal justice system. We believe Ryan has the potential to be a leader in reform efforts given his compelling personal experience and drive to create change.   This week on Business With The Boyz   Welcome back Ryan Ferguson   Lack of support for wrongfully convicted individuals after release from prison.   Zero accountability in the criminal justice system, despite evidence of wrongdoing. Resources provided to individuals upon release from prison, but no apologies or acknowledgement of guilt. Challenges of reintegrating into society after wrongful conviction, including lack of support and resources. The need for state resources and training to help wrongfully convicted individuals navigate the real world. Feeling helpless and heartbroken for wrongfully convicted individuals and their families.   The need for change in the criminal justice system, with Speaker 1 expressing a sense of responsibility to help those affected.   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected]   Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

Stand by for our wildest episode yet! We sit down with Ryan Ferguson from Netflix's hit documentary Dream Killer for an in-depth interview. Ryanwas wrongly convicted of murder at age 19 and spent 10 years in prison before being exonerated. Ryan shares his harrowing story of the wrongful conviction, the emotional rollercoaster of the legal process, and how he was able to maintain his resilience and positivity despite facing immense challenges. He also offers valuable insights on building mental strength, overcoming adversity, and taking control of your life even in the direst of circumstances. Business owners and entrepreneurs will gain perspective on developing grit and persevering through challenges from Ryan's extraordinary story.   This week on Business With The Boyz   Introduction and welcome to Ryan.   Ryan describes the day he was wrongly arrested at age 19 and interrogated for 10 hours without legal counsel.   His experience in county jail for 18 months awaiting trial, including being denied bail of $20 million despite no prior record or evidence against him.   The trial process, being convicted at age 21 solely on the testimony of his co-defendant. Immediately transported to maximum security prison.    The emotional rollercoaster Ryan experienced from the initial arrest to conviction, times he felt hopeless versus determined to prove his innocence.   Adjusting to life in prison, having to understand the social dynamics and risks to survive in that environment while maintaining his resilience.   Examples of how Ryan stayed positive through very difficult times, including solitary confinement, and drew strength from within to prove the system wrong.   Ryan's advice on developing mental strength, persevering through adversity, and refusing to let outside circumstances dictate your inner state of being.   Signposting of future episodes to cover Ryan's exoneration, current work to reform the justice system, and maintaining his outlook on life despite his ordeal.   Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected]   Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

In this episode of Business with the Boys, David and Landon are joined by Christine Weeks, founder and CEO of Eleanor Creative as she explains how her branding agency honors her grandmother and stands out in the male-dominated industry. Christine also highlights her approach to building a strong company culture focused on employee well-being through unique benefits. The discussion provides insights on Eleanor's branding process, gaining long-term client relationships, and Christine's advice on writing a book to share her experiences. David and Landon appreciate Christine opening up about overcoming adversity and building a values-driven business.   This week on Business With The Boyz   Entrepreneurship, branding, and personal growth with Christine Weeks. Overcoming obstacles and finding success through mentorship and hard work. Personal growth, resilience, and career development. Career progression from healthcare marketing research to consulting. Balancing work and family while growing a business. Brand experience agency Eleanor, founded by adopted granddaughter to honor grandmother. Gender disparity in creativity and business ownership. Building a supportive work culture with benefits for employees. Workplace culture and employee loyalty at a marketing agency. Branding, marketing strategy, and long-term client relationships. Branding, marketing, and customer experience with Eleanor.   Connect with Christine: LinkedIn: https://www.linkedin.com/in/christine-weeks-067b1649Email: [email protected] Website: Weareeleanor.com Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected]   Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]