BWS Dialogues
by Brandwidth Solutions
BWS Dialogues is a podcast from Brandwidth Solutions that explores the business topics and challenges our clients face, the opportunities for growth, and how to deploy the art and science of marketing to drive business success. Each episode features conversations with top leaders and problem solvers who share real-world insights, strategies, and best practices. Whether you're navigating complexity or bridging the gap between strategy and results, BWS Dialogues delivers practical perspectives to navigate critical topics and tackle the challenges that matter the most.
Episodes
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Episode 10: Decarbonization in Pharma Manufacturing—Tips from David Vazquez
Pharmaceutical companies are increasingly asking their contract development and manufacturing organizations (CDMOs) to report their greenhouse gas emissions. That's because a CDMO's emissions count toward its pharma customer's Scope 3 footprint. So how should CDMOs and other pharma manufacturers...
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Episode 9: Pharmaceutical Tariffs and FDA Disruptions—Analysis from Gil Roth
On April 2, 2026, the US administration announced pharmaceutical tariffs under Section 232 of the Trade Expansion Act of 1962, which take effect on July 31 for larger companies and on September 29 for all others. The headline rate is 100%, but the real story lies in the maze of exemptions and...
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Episode 8: Digital Integration Between Sponsors and Contract Organizations—Advice from David Wallace
Pharmaceutical sponsors and their contract organizations, such as contract development and manufacturing organizations (CDMOs), need to share a lot of information. But typical data sharing processes are highly manual, during both extraction and ingestion, and thus inefficient and error-prone. So...
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Episode 7: How to Maximize SEO to Reach Your Audience — A Conversation with Mike MacMillan
Your audience is asking questions on the internet. Are you answering them? Search engine optimization (SEO) is one of the best ways to show up for your audience where they are in their buyer journey. In the AI-era of “Is SEO Dead?” and “What’s the future of search?”, we sat down with Mike…
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Episode 6: Video for B2B Life Sciences Marketing—Advice from Robert Weiss
Video is a powerful marketing tool. Yet B2B marketers often struggle to develop a clear strategy for using video. The tactics can feel daunting too. What types of videos should we make? What types of topics best lend themselves to video? What if our staff is nervous about being in front of the...
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Episode 5: AI in Pharma Manufacturing — Observations from Pat Day
Pharmaceutical manufacturing, quality, and supply chain management can all benefit from the wise application of artificial intelligence (AI). But what approach should pharma manufacturers take to harnessing AI in these areas? And what are the risks? To explore these questions, we sat down with…
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Episode 4: The Evolution of B2B Life Science Marketing - Perspectives from Debra and Peter Harrsch
B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief...
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Episode 3: Connection, Credibility, and Trust - User Experience Advice from Stephanie Fox
For B2B companies serving customers in the life sciences — in areas such as bio/pharmaceutical CDMO services, diagnostics, life sciences instrumentation, and laboratory software — creating and maintaining an engaging website is a challenging undertaking. Potential customers are smart and highly...
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Episode 2: The Bioprocessing Staffing Challenge - Data from Eric Langer
The U.S. administration is pushing for the onshoring of pharmaceutical production. But is there a sufficient supply of qualified people to staff expanded bioprocessing operations? To explore that question, we sit down with Eric Langer, the president and managing partner of BioPlan Associates. For...
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Episode 1: API Stockpiling and U.S. Pharma Supply - Insights from PBOA’s Gil Roth
On August 16, the administration issued an executive order to fill the Strategic Active Pharmaceutical Ingredients Reserve (SAPIR). The plan begins by stockpiling a six-month supply of 26 critical drugs, with the goal of expanding to a list of 86 essential medicines. What does this mean for...
About this show
BWS Dialogues is a podcast from Brandwidth Solutions that explores the business topics and challenges our clients face, the opportunities for growth, and how to deploy the art and science of marketing to drive business success. Each episode features conversations with top leaders and problem solvers who share real-world insights, strategies, and best practices. Whether you're navigating complexity or bridging the gap between strategy and results, BWS Dialogues delivers practical perspectives to navigate critical topics and tackle the challenges that matter the most.
Hosted by
Brandwidth Solutions
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