Candle Business PRO

#049. If you've ever felt like your candle business is taking more than it's giving, this one is for you.In this episode, I'm answering a question from Jessica, a candle maker who has a retail shop open two days a week while still working her full-time job to cover the overhead. She put it perfectly: she's robbing Peter to pay Paul. Sound familiar?I break down exactly how to get a grip on your candle business finances, especially when you're part-time and every dollar has to work hard.Here's what we cover:Why your first year is really about data collection, not growthHow to do a 90-day expense and revenue audit right nowThe bank account move that makes tracking so much easierWhy I call it the thermostat vs. thermometer approach to expensesSupply ordering timing and how to stop over-buyingHow to keep your product lineup lean and still grow revenueThe candle of the month strategy that creates FOMO without big upfront costHow wholesale, fundraisers, and email can extend your revenue without extending your hoursWhat "protecting the floor" means and why it changes how you make decisionsWe've been through these tight seasons ourselves. From our kitchen table to three brick-and-mortar stores and over 170 wholesale accounts, the seasons of up and down never fully go away. But once you understand them, they stop feeling like failure.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead of stressful. • defining cost of goods sold for candles including materials and packaging • accounting for supply order shipping fees handling fees and tariffs • using software to track COGS pricing and inventory • avoiding random 2x 3x 4x pricing without customer data • choosing one ideal customer and pricing for that buyer • researching boutique price bands to set a realistic target • working backward to reduce costs while keeping perceived value • planning for overhead like markets payroll rent design and marketing • understanding keystone wholesale pricing at 50% of retail • deciding whether direct to consumer or wholesale fits the margins • using markets to test pricing fit versus customer fit Check out makersmanager.com to learn more. If I can help you with anything when it comes to your pricing, just leave a comment below.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social media to drive email sign-ups instead of empty follower growth.• defining a specific target customer and building the entire brand around them • using price point research and boutique shopping to understand buyer habits • choosing the right markets and using in-person selling as product validation • moving beyond friends and family through fundraisers, wholesale, and private label • improving online store traffic with SEO, Google Analytics, Search Console, and Merchant Center • using local Facebook groups without getting banned by focusing on value posts • avoiding low-quality giveaways that attract the wrong audience and hurt engagement • treating email as the main owned marketing channel and posting with four content pillars Go To Candle Businesspro.com Slash Social Media Leave A Comment, Like, SubscribeSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We answer five real questions candle makers ask when they are trying to go from hobby to a profitable, scalable brand. We share hard-earned lessons on scents, vessels, inventory mistakes, and practical ways to get more customers to your website without wasting money. • starting a candle business from home and growing step by step • choosing sales channels beyond online and markets, including corporate gifting and mobile pouring parties • picking safer best-selling candle scents and avoiding polarising fragrance choices • simplifying vessels to reduce inventory risk and strengthen brand recognition • using seasonal vessels and limited editions without getting stuck with leftover containers • improving website conversion and getting more traffic through niche communities and local groups • testing low-cost marketing ideas, including partnerships and QR-based guerrilla marketing If you like our content, I would love it if you would subscribe, like, share Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#045. We answer listener questions on how to grow a candle business without getting swallowed by competition, and we explain how to choose sales channels that match your strengths and your life. We also share practical steps for wholesale outreach, safe candle shipping, and a testing plan that helps you dial in a consistently great candle.• finding your candle business superpower and leaning into it• choosing sales channels that fit your skills and capacity• setting realistic part-time income goals and avoiding burnout• making markets work after fees travel and time costs• targeting the right wholesale stores based on customer fit• building a line sheet with close-up label photos• writing outreach emails that feel personal and explain sell-through• packing candles with a 6x6x6 box bubble wrap and peanuts• reducing breakage and worrying less about melting• burn testing with one variable at a time and documenting resultsIf you have questions that you would like for me to answer on an upcoming episode, I'd love for you to put those in the comments below here on YouTube.If you're listening to this on your podcast player, send us a message over at Candle Business Pro.com.Follow us on Instagram.So subscribe to this channel now, and you'll be the first one to get alerted to that episode coming out.If you could like and comment this as well, that would boost this up a little bit for us.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#044. We answer rapid-fire candle making questions with the exact choices and testing habits that support a real candle business. We keep it practical: pick reliable wax, simplify your testing, and build inventory only after customers show you what they’ll buy. • why we use Golden Brands 464 soy wax and when coconut soy makes sense • how to avoid “designer waxes” that can disappear • a simple Q-tip and jar method for fragrance oil blending ratios • how to think about best-selling candle scents by niche and target audience • a starter scent lineup built around non-offensive crowd pleasers • how long it can take to feel confident selling a candle and why documentation matters • beginner candle making setup with one vessel, one wax, one wick line, one oil • why supplier-recommended wicks are usually the right starting point • the three key temperatures for heating, mixing, and pouring • how many candles to make per scent at launch and how to market the journey If you have candle making questions definitely drop them in the comments below I’ll happily answer those on an upcoming episode. If you enjoyed this video I’d love for you to like and subscribe share with another maker if you’d like to do that as well. Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, test with structure, and document every detail so your candles get better fast instead of repeating the same mistakes.We also talk about resources that are actually worth your time. There’s a lot of candle business advice online, but not all of it comes from people running a real business. We share how to spot trusted sources, when Facebook groups help (and when they don’t), and why mentorship can shorten your learning curve. If you want a clear path, we cover what to focus on first and what to ignore until later.Then we get practical: what supplies you need, what a realistic candle business startup cost can look like, and how to keep it lean by starting with five or six scents instead of going huge on day one. We dig into the reality of a home-based candle business too, including dedicated space, storage, and basic ventilation so you don’t burn out or overwhelm your household.Finally, we zoom out to the bigger candle business plan: defining your target customer and niche, keeping a simple product line, picking where to sell (Shopify, Etsy, markets, or wholesale), and using markets as proof of concept. Customer feedback and reviews become your roadmap for what to launch next.If this helped, subscribe for more candle making and candle business training, share it with a maker friend, and leave a review so more people can find the show. What are you working on right now: testing, pricing, or picking your first scents?Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share practical guidance on supplies, startup cost, wax selection, and pricing so you can build a candle business that fits a clear niche and grows with intention.• why a candle business is not profitable at the beginning without a clear selling plan• choosing sales channels beyond only a website, including wholesale, private label, markets, and fundraisers• where to get candle making supplies and why you do not need every tool right away• how to approach wholesale outreach by focusing on the store’s customer and price point• realistic startup costs, staying lean, and avoiding expensive testing spirals• why we recommend Golden Brands 464 soy wax and how to avoid supplier lock-in• pricing candles by calculating cost of goods and using a minimum 4x markup• defining your niche and refusing to compete with discount candle pricingFeel free to hop into the Facebook group, ask questions. You can ask questions down below. Everyone else here that is watching or listening today, come hang out with us inside of our Facebook group. It's Candle Business Pro on Facebook. Follow us on Instagram if you would like. I post daily business tips out there for you. And come hang out with us at Candle Business Pro.com.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that gets ghosted can mess with your confidence fast. We’re talking about the one thing that quietly changes everything for a candle business: having the right people around you. Not a giant audience, not a random group chat, but real accountability and real mentorship that keeps you moving when you’d normally stall out. We unpack why isolation slows growth for handmade candle makers, especially when the people in your life don’t understand margins, wholesale pricing, inventory decisions, or the mental load of constant testing. Then we get practical about accountability partners: why speaking goals out loud beats keeping them in a notebook, and how a simple weekly check-in can stop the “tweak it forever” cycle and get your Shopify store, launches, and wholesale outreach done. We also draw a clear line between an accountability partner who walks beside you and a mentor who’s a few steps ahead. A strong candle business mentor can help you avoid expensive mistakes in pricing, inventory, and spending, spot blind spots you can’t see, and push you toward bolder decisions when you’re playing small. Finally, we share concrete ways to find community through Facebook groups, craft markets, social media, local creative networks, and structured paid programs, plus red flags to avoid so your growth environment stays healthy. If you’re ready to build with support, listen now, share this with a maker friend, and subscribe so you don’t miss what’s next. After you listen, leave a review and tell us: where are you going to find your candle people this week?Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, wholesale, markets, and smart payroll. Along the way we explain what “luxury” really means, which waxes perform, and how we replaced a salary.• starting lean with one vessel and up to six scents• defining a niche and target buyer for clarity• mapping a 10-step launch plan with a free guide• fragrance load testing at eight percent as a baseline• troubleshooting seeping and wick adjustments• the wick-centering tools we trust for volume• choosing channels: wholesale, markets, and SEO• setting a salary target and using profit-first thinking• reinvesting in photography, website, and team• luxury positioning vs performance and pricing• coconut-soy benefits and when soy still winsSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#039. In today’s new video, I’m answering questions from makers just like you, including:• How to grow when time is limited • Whether wholesale makes sense part-time • The biggest mistake we made when we launched • And how to get a stronger scent throwAfter building our candle company to over $2 million in sales, there are a few things I would absolutely do differently if we were starting today.And one of them might surprise you.If you’re in the early stages or feeling stretched thin trying to juggle everything, I think this episode will help you breathe a little easier and focus on what actually moves the needle.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#038. Thinking about starting a candle business but not sure where to begin?In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working with 464 soy wax.After building our candle company to over $2 million in revenue in under four years, I’m sharing what actually works and what most beginners get wrong.If you’re serious about starting a candle business, this is a must-listen.Free resources and supply list are linked below.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business.We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trains your audience to expect you and respond. Then we dig into messaging alignment: how a calm, grounding brand voice should read the same on your website, in emails, on Instagram, and at your market booth, so customers instantly know who you are, who your candles are for, and why they should choose you.Next, we push back on trend-chasing that fractures identity and erodes margins. Instead, we explain how a stable product point of view makes your brand recognizable from across the aisle and increases repeat purchasing. We also open the curtain on “boring” operations—standard suppliers, repeatable processes, and a steady core lineup—that free up creativity for storytelling, photography, and customer experience while making wholesale and fulfillment far smoother. Finally, we detail product consistency and the role of a familiar core collection, supported by seasonal accents, to simplify inventory and make marketing easier.To round it out, we share three bonus guardrails: consistent pricing to build confidence and credibility, patience through the quiet middle where most businesses quit, and unwavering values that show up in marketing, partnerships, community, and customer care. There’s no shortcut that replaces this work. Consistency compounds—slowly at first, then all at once—when you commit for six months and hold the line.If this resonated, subscribe, share it with a fellow maker, and leave a quick review. Then tell us: what will you commit to doing consistently for the next six months?Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ways to sell, stay motivated, and turn B2B relationships into steady revenue.• choosing candles vs wax melts based on demand and production• validating a product line before expanding formats• matching marketing channels to buyer behavior• using markets, wholesale, and private label to grow• building skills in social, ads, and design to drive traffic• writing scent descriptions that convert online• pivoting from DTC to wholesale during slow months• corporate gifting strategies and real account examples• systems for outreach, catalogs, and follow‑ups• resources and community support for ongoing learningJoin the Inner Circle at candlebusinesspro.com or use the links in the show notes to get startedSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from new and growing candle makers who want clarity before wasting time or money.We cover the most common mistakes beginners make when they first start making candles and what actually matters if you want candles that burn well, smell great, and sell consistently.Inside this episode, you’ll learn:• The essential candle making supplies you actually need when starting out • What you do not need to buy right away (and what can wait) • How to go from selling candles to friends and family to getting public sales • Different ways to sell candles beyond social media, including markets, fundraisers, and wholesale • What people really look for in a higher-end or more elevated candle • How to think about fragrance load percentage and why we start at 8% • How wick size, wax type, and fragrance load all work together • Wax temperatures explained clearly: heating, adding fragrance, and pouring • Why following supplier guidelines matters and when to adjust through testingIf you’re searching for: how to start a candle business how to make candles for beginners candle making tips that actually work candle fragrance load explained best candle making temperaturesthis episode will help you build a strong foundation without overcomplicating things.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parties, and pricing with confidence. Along the way, we share the mindset shifts that keep fear quiet and momentum strong.• deciding when to form an LLC and get permits• where to find maker-friendly insurance and what it covers• sourcing labels, vessel MOQs, and split shipping tactics• five starter fragrances that sell across audiences• handling fear, building confidence, and stacking early wins• how to run profitable candle-making parties• pricing by niche, margins, and reverse engineering costs• preparing for wholesale with sustainable unit economicsGrab the free candle business guide at CandleBusinessPro.com/guideSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable starts, smart upgrades, and tools that integrate so they save time and make money.• choosing Shopify for e‑commerce and POS• carrying Square as a no‑signal backup• running subscriptions with Appstle• starting email on Shopify, upgrading to Klaviyo• using Meta Ads Manager with simple weekly checks• turning on Google Merchant for product visibility• picking QuickBooks, considering Wave or spreadsheets• standardising work on Google Workspace, Docs, Sheets• tracking raw materials and COGS with Inventora• building graphics and images in Canva• measuring with Google Analytics and Search Console• lifting rankings using Ahrefs’ free toolsSubscribe to Candle Business Pro on YouTube and join the Inner Circle for workshops, office hours, and step‑by‑step store buildsSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsettingWe share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability.• seven goal areas that support each other• emotional targets and mindset you want• one skill that unlocks leverage• physical habits that protect energy• relationship rituals for presence• business focus by channel and role• hobbies as a reset for creativity• financial “enough” defined by life needs• pick three goals from different areas• make them SMART and time-bound• first steps, triggers, accountability partners• why consistency beats constant pivots• email cadence and stable product linesJoin the Inner Circle before doors close this weekend, grab the candle making course and wholesale course on sale, and download the free worksheet via the link in the emailSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the providers we tried, and the costs that actually make sense for a young brand.From there, we get tactical with sourcing. You’ll hear our approach to labels and packaging—separating smart design from affordable printing—and how to find unique vessels without locking yourself into massive custom minimums. We talk timelines and freight tradeoffs, including when a split shipment by air and sea can prevent stockouts without destroying your margins. If you’re planning holiday inventory or a new launch, these details will save you time and cash.We also map out a focused five-scent launch lineup that converts: a bright citrus bestseller, a masculine wood note for gifting and household consensus, a spa-inspired blend for daily burn, a recognizable mint-eucalyptus profile that reassures cautious buyers, and a versatile lavender that sells online because shoppers know the note. Then we go deep on confidence and pricing. You’ll learn how to choose your niche, study the shelves you want to be on, pick your retail first, and engineer costs to hit at least a 4x multiple—so wholesale, marketing, and growth stay within reach.If you’ve wondered how to host profitable candle pouring parties, we share our playbook from mobile events to store-based workshops and explain why experiences can become a powerful revenue stream. By the end, you’ll have a clear path to structure your business, source smarter, pick scents that sell, and price with conviction. Enjoy the conversation, share it with a maker friend, and don’t forget to subscribe and leave a quick review so we can answer your next question on air.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum.We cover how to let the market become your teacher and the exact "Minimum Viable Launch" checklist you need to start making money.In this video, we discuss:Why your logo and branding don't matter as much as you think (at first).The danger of "Follow loops" on social media.How to launch with a small scent collection (and why 10 scents was a mistake!).The 6 Essentials you MUST have before launching.The 6 Launch Essentials Checklist:Safety: Candle testing must be locked in.Legality: Business registration & Sales Tax setup.Protection: Business Insurance (it pays for itself!).Sales Channel: A working website (Shopify recommended).Trust: A basic social media presence.Retention: An email capture system (Klaviyo or Shopify Inbox).Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire with confidence, protect your quality, and regain capacity to grow without jumping straight to a full-time payroll commitment.We start by separating working in your business from working on your business, then pinpoint the first tasks to delegate for quick wins: wicking, labeling, vessel prep, packing, and booth setup. From there, we walk through building part-time production support and training market staff who can tell your story, explain wax and fragrance choices, and sell with your standards. You’ll also get fulfillment shortcuts that boost customer satisfaction immediately—Pirate Ship labels at home, free USPS pickups, quick UPS drop-offs, and using local pack-and-ship stores to cut your errand time to minutes.Looking beyond your neighborhood, we share how to leverage virtual assistants and creatives for customer service, social media assets, basic Shopify updates, and email scheduling. You’ll learn why solid SOPs and a clear brand guide are the secret to consistent results, how to test a $50 design batch before you commit, and which roles to keep in-house until you can replace them with equal or better skill, like wholesale outreach and partnerships. Throughout, we focus on ROI, time saved, and momentum gained—so you can buy back hours and reinvest them where growth actually happens.Ready to stop turning down opportunities and start compounding wins? Hit follow, share this with a maker who needs it, and leave a review with the first task you plan to delegate. Your next stage of growth starts with one smart hire.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.• defining a niche you belong to and customer research• building systems for batching, production, budgeting, inventory• tracking analytics to spot trends and pivot• realistic effort in a saturated market• collecting emails and using content pillars• seeking education, mentorship, and SEO basics• cohesive branding beyond a logo• showing your face and story to build trust• avoiding trend chasing with a core line• switching from hobby effort to business habits• launching before perfection and iterating• diversifying channels beyond social posts• testing markets and getting trusted feedbackIf you've enjoyed this, I would love it if you would just subscribe.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today.• diversifying beyond social into website, wholesale, private label, and fundraisers• using email as the primary promotional tool with quality list building• setting lucrative pop‑ups around 25% to convert site visitors• wick testing with three‑candle method and half‑inch melt pool rule• choosing markets over random fairs and when Etsy fits• standing up Shopify early to build SEO and conversion• realistic view of Facebook ads for break‑even acquisition• free calculator for candle math and available courses• wholesale playbook highlights and local PR flywheelCome hang out in our free Facebook group and drop your questions. I’ll answer them on a future show.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts.• shifting from retail mindset to a wholesale model• choosing stable jars, waxes and oils for consistency• pricing cleanly for true 50 percent margins• aligning packaging and branding to target stores• using a credible website and linkable catalog• shipping within one to two weeks reliably• setting terms, minimums and refund policies• simplifying ordering without losing margin• three‑touch email outreach and monthly follow‑ups• prioritizing reorders over store count growthLearn more at Candle Business Pro.com/wholesale or come hang out with us inside the Inner CircleLeave me a note in the comments below. I would love it if you enjoyed this to subscribe and maybe even share with others that you might think would enjoy it just as wellSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#025.  Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark action, reduce friction, and turn first-time buyers into repeat customers through December.We start with discount psychology and why 25% often blends into the noise while 30% creates a meaningful pause and 40% unlocks fence-sitters. From there, we design a single storewide offer and explain how automatic discounts and clean banners speed decisions. Prep is everything: lock your inventory and graphics by mid-November, test codes end-to-end, and structure email flows that welcome, thank, request reviews, and drive bounce-back purchases with expiring incentives.Then we map a practical marketing cadence. Tease the sale without details, grant VIP early access on Wednesday, and schedule four emails across Black Friday to match shopper behavior. On social, repeat the core message with straightforward visuals and heavy use of Stories, knowing algorithms limit reach. Keep operations tight with simplified packaging and same or next-day shipping to build trust that fuels December reorders for last-minute gifts. As momentum shifts to Small Business Saturday and Sunday, reuse strong assets with new subject lines and keep your story front and center. When Cyber Monday hits, refresh the creative and switch the offer—think buy two get one free or a new percentage—to keep attention high as people shop from their desks.We close with a December plan: a 12 days sequence that rotates incentives and ends before the USPS cutoff so delivery is guaranteed. The through-line is simplicity: one clear offer, consistent messaging, and speed. Subscribe, share this with a maker who needs a plan, and leave a review telling us the offer you’re running this year.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market feedback, legal musts, and why social followers don’t equal sales, then wrap with a bonus mindset shift.• choosing a niche that creates superfans• defining target customers and price anchors• writing copy and designing packaging for one person• collecting quality emails from day one• using email for reliable revenue spikes• running markets to read reactions and adjust• keeping what works and pruning weak scents• setting up EIN, business banking and insurance• treating social as trust, not sales• avoiding follow trains and bad audience data• thinking like a business, not just an artistIf you could like, subscribe, leave us a review out on Apple or SpotifyAgain, come hang out with us inside of our private Facebook group, completely free for anyoneAnd if you want to take your business to the next level, come and join us inside of the inner circleSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rules, calendar timing, and systems that turn interest into daily sales.• separating home and work to avoid burnout• setting up Shopify with strong photos and pop-ups• offering meaningful welcome discounts tied to margins• building email flows for welcome, cart, post-purchase, re-engagement• deciding between FBA and FBM on Amazon• timing wholesale outreach with the buyer calendar• using markets for scent testing and price confidence• running mobile pouring parties with host-paid minimums• designing fundraisers with partners who have an audience• launching a simple monthly subscription for recurring revenue• landing private label, weddings, and corporate gifts• pitching local media to compound visibilityDownload the free list of sales channels at candlebusinesspro.com/daily. You can also grab free resources at candlebusinesspro.com and use the Shopify link in the show notes for the best current deal.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth.• why a classic year‑round line beats seasonal hype• letting customers decide your signature scent• the real costs of adding more products• supplier turnover risks on oils and vessels• focus, repetition and recognition in marketing• reusing content assets every 60–90 days• three growth levers: customers, AOV, frequency• sales channels: markets, wholesale, parties, fundraisers, subscriptions• email automations that convert and re‑engage• time blocking and simple systems that scaleThank you so much for tuning in today. If you have found this episode helpful, I would love a like and/or subscribe to this podcast or if you're watching on YouTube. You can always get our free downloads at our website at candlebusinesspro.com. And we would love to see you inside of the inner circle if you want to become a member today.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, and cutting COGS, using hard numbers and simple steps. We share exactly what worked for us as we grew from $1.5k invested to $1.5M in sales.• startup budget realities and lean inventory planning• niching down, target customer clarity, and faster testing• when to move from home to warehouse or retail• retail vs wholesale vs private label trade-offs• wick selection using supplier recommendations• seasonal collections vs evergreen fragrance strategy• lowering COGS with smart shipping and standard vessels• sales channels that convert: email, wholesale, fundraisers• why defining your why sustains momentumDownload our free supply list and tools, get info on our courses and Inner Circle, and submit your questions via the show notesSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#020 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **A one-page press release can change your entire demand curve—if it’s written for real people on deadline. We walk through the exact PR playbook that took our candle brand from a spare-room studio to local TV, national write-ups, and wholesale calls, all without a PR firm or ad spend. The method is simple and repeatable: craft a clear hook, tie it to a timely moment, and give journalists everything they need to publish fast.We start by breaking down the anatomy of a press release that actually gets opened: a direct, newsworthy headline; a first paragraph that answers who, what, and why it matters; two short founder quotes; and high‑resolution photos in both horizontal and vertical formats. Then we map the outreach strategy. Locally, we target newspaper lifestyle desks, radio producers, and morning TV segments with BCC’d emails labeled “FOR IMMEDIATE RELEASE,” plus an event-driven angle—think festivals, city traditions, or seasonal spikes. That’s how we landed a same‑day TV feature and a sell‑out weekend, followed by inbound wholesale requests.From there, we show how to go national by shifting the narrative to cause marketing, identity, and utility. Instead of cold emailing generic inboxes, we find last year’s gift guides and awareness-month roundups, note the bylines, and pitch those writers directly with swap‑ready copy, pricing, and images. We talk about Pride Month features, pet-rescue partnerships, and how a good story travels across outlets like Oprah Daily, Parade, and MSN. Along the way, we share practical guardrails: set Google Alerts to catch pickups, avoid low‑value newswire blasts, and build a cadence of fresh angles every few months so your brand stays press‑worthy.If you’re ready to replace guesswork with a lean PR system that builds awareness, trust, and sales, this episode is your blueprint. Subscribe, share with a fellow maker, and leave a quick review to tell us what headline you’ll pitch next.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels.• Understanding the crucial difference between wholesale (selling at 50% of retail price with upfront payment) and consignment (splitting sales proceeds, typically 60-40)• Pricing candles correctly for wholesale requires working backward from retail price, ensuring adequate profit margins when selling at half price• Researching potential retail partners thoroughly before outreach, including their price points, aesthetic, and customer base• Crafting effective wholesale outreach emails that focus on how your candles will benefit the retailer's business, not just product features• Following up consistently, as over 70% of wholesale accounts come from follow-up communications• Being strategic with samples, reserving them for high-priority potential accounts• Creating a digital wholesale catalog that's easily accessible via link rather than attachment• Maintaining regular communication with wholesale accounts to encourage reordersDownload our free wholesale guide at candlebusinesspro.com/wholesale101 for more detailed information on building successful wholesale relationships.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#018 and Part 8 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **This week's episode recaps the 8-week journey of building a candle business from scratch, covering everything from setting foundations to overcoming roadblocks with the new brand "wthout."• Setting your foundation with your "why" and identifying your first three products• Choosing a memorable brand name and ensuring domain availability• Finding your niche and target audience to create super fans• Creating marketing foundations through email collection and social media• Building a high-converting website with proper product descriptions• Leveraging local marketing through collaborations and fundraisers• Reaching new audiences through press releases and media outreach• Facing production challenges with custom packaging and international suppliersWe use ToAuto wax melters in all three of our stores and highly recommend them. You can find a special discount link in our show notes below.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#017 and Part 7 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **This week I shares eight effective marketing strategies for candle entrepreneurs to implement before officially launching their businesses, drawing from his experience growing Garsnett Beacon Candle Company and now launching a completely new brand.• Start locally by telling everyone about your business and collecting in-person feedback at markets and vendor events• Begin email collection immediately, even with just a password-protected "coming soon" page• Choose 1-2 social media platforms where your target audience already spends time• Use content pillars: educational, inspirational, connection, and promotional posts for balanced content• Partner with local creatives and complementary businesses for collaborative marketing• Join and contribute to local Facebook groups and community initiatives• Create blog content that tells your brand story and appeals to your target audience• Send strategic press releases to local media outlets who love featuring small businesses• Strategic gifting to community leaders who can amplify your message• Use fundraisers and collaborations to build local awareness• Recycle social media content every 6-8 weeks since only about 10% of followers see each postGrab our free content calendar at candlebusinesspro.com/socialmedia to plan your monthly marketing content using our proven four-pillar approach.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#016 and Part 6 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Wondering why visitors browse your candle website but don't buy? The difference between attracting traffic and converting sales often comes down to specific website elements that build trust and create seamless shopping experiences.Sabastian Garsnett, who scaled his candle company to $1.4 million in just three years, breaks down the 10 essential components every candle website needs to convert browsers into buyers. These aren't just theoretical concepts—they're battle-tested strategies from someone who's mastered the art of online candle sales.Your website needs to communicate what you sell within three seconds of someone landing on your homepage. This means clear, compelling imagery above the fold and product photography that helps customers imagine your candles in their space. Since shoppers can't smell through screens, your product pages must work overtime—painting vivid scent stories while providing all the technical details buyers need to make confident decisions.The modern candle shopper expects convenience at every turn. With 85% of customers shopping on mobile devices, a mobile-first design approach is non-negotiable. Your navigation should be intuitive, your payment options diverse, and your shipping policies competitive with major retailers. Sebastian reveals exactly how he structures shipping to compete with Amazon while maintaining profitability.Trust signals make all the difference when asking strangers to enter their credit card information. From properly implemented legal pages to custom domains, branded emails, and an authentic about page—each element reassures potential customers they're making a safe purchase from real people who stand behind their products.The episode includes valuable bonus tips like setting up abandoned cart emails (which recover significant lost revenue), integrating Instagram feeds to showcase real customers, and implementing live chat to answer questions in real time. Sebastian even shares the benchmark conversion rate for candle websites so you can measure your performance.Ready to transform your candle website into a sales-generating machine? Download the free checklist mentioned in this episode and start implementing these pSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#015 and Part 5 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Sabastian shares strategies for rapidly testing candles, selecting strategic sales channels for an elevated brand, and determining profitable pricing for the new gender-neutral "Without" candle line.• Testing three wick sizes simultaneously to speed up product development• Documenting every test burn with photos and detailed notes• Starting with supplier-recommended wick lines rather than experimenting widely• Being selective with sales channels for an elevated brand experience• Controlling the narrative by focusing on direct-to-consumer through Shopify• Targeting specific retailers for wholesale rather than using marketplace platforms• Calculating true cost of goods including vessels, packaging, and labeling• Aiming for 5X markup to allow room for marketing and growth• Pricing based on target customer value perception, not competitor prices• Considering wholesale requirements when establishing retail pricing• Expanding into gender-neutral perfumes with scents matching the candle lineCheck out Tuato wax melters with our exclusive discount link in the description below. Their reliable melters are what we use in all our stores and production facilities.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#014 and Part 4 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Today I'll share essential strategies for sourcing supplies when starting a new candle business, emphasizing the importance of building on reliable, long-term available products rather than trendy items that might be discontinued.• Keep your supply chain simple by using vessels and waxes that will always be available from multiple suppliers• Avoid building your brand around trendy vessels that suppliers might discontinue without warning• Source fragrance oils that are either widely available or can be custom duplicated when needed• Use Alibaba with Trade Assurance protection for custom vessels and packaging to get better pricing• Create an elevated unboxing experience with cost-effective options like stamps, stickers and candle care cards• Test thoroughly when changing any component, as oils, wicks, and vessels all interact differently• Consider starting with simple product extensions like room sprays before expanding to more complex merchandiseDownload our free supply checklist in the show notes, and join our Facebook group "Candle Business Pro" to connect with other makers and get supplier recommendations.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#013 and Part 3 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Ready to transform your candle business from DIY to polished professional? This week we're diving deep into the art and science of visual branding—the key to creating instant trust with your ideal customers.After securing your business name and online presence, creating a cohesive visual identity is what makes your candle brand feel legitimate and trustworthy. We break down five essential elements of professional branding: selecting brand colors and fonts that evoke the right emotions, designing a memorable logo that works across all platforms, creating versatile secondary brand marks, developing a comprehensive style guide, and applying your visual elements to labels and stationery.The right visual identity isn't just pretty packaging—it's strategic communication. Are you aiming for minimal and modern, cozy and nostalgic, or bold and unapologetic? Your choices in colors, fonts, and design elements should reflect your brand's personality and resonate with your target customer. We share practical tips like limiting yourself to two fonts on labels, ensuring your logo works in black and white, and documenting everything in a simple style guide that will serve you as your business grows.Many candle makers get stuck in permanent DIY mode when it comes to branding, but professional visuals are what separate hobbyists from serious contenders in the marketplace. Whether you're creating labels, packaging, thank you cards, or social media graphics, consistency is key to building recognition and trust. Ready to level up your candle business with branding that makes customers take notice? Listen now and transform how your brand connects with customers.Don't forget to check out our partner ToAuto for all your wax melting needs—their reliable, affordable melters are a must-have for efficient production. Use our exclusive link below for special savings!Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#012 and Part 2 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a brand new candle business from scratch, building on our experience growing Garcinet Beacon Candle Company to $1.3 million in retail sales.• Avoid using "Candle Co" in your brand name as it's oversaturated and limits future growth potential• Choose a name that invokes thought and curiosity rather than personal names or initials• Search the USPTO website (uspto.gov) to ensure your desired name isn't already trademarked• Always secure a .com domain - 98% of users will try this extension first when searching• Set up professional email addresses using Google Workspace for credibility ($6/month)• Register consistent social media handles across all platforms, even ones you don't plan to use immediately• Trademark registration costs approximately $250-350 and takes about a year for approvalLike and subscribe to help us reach more candle entrepreneurs! Check out our partner Tuato wax melters using the exclusive discount link in the notes below. Visit candlebusinesspro.com for free resources including supply lists and join our Facebook group to see behind-the-scenes content for our new "Without Permission" brand.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#011 and Part 1 of our Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Ready to build a candle business that stands out from the crowd? You've found your starting point.This episode kicks off an exciting 12-week journey where I'll be creating a completely new candle brand from scratch—separate from my existing Garsnett Beacon Candle Company that has surpassed $1.2 million in sales over the past three years. Whether you're part of our Candle Business Pro Inner Circle or just tuning in for the first time, you'll gain invaluable insights to help launch your own successful candle business.The foundation of any thriving candle brand isn't beautiful vessels or perfect scents, it's clarity about who you're creating for. Most new candle makers experience an initial burst of sales from friends and family, followed by crickets. Why? Because they haven't defined their niche or target market. I share how to discover your unique position in the market by connecting with themes or causes you're passionate about, whether that's mental health, luxury experiences, or eco-sustainability. For my new brand "Without Permission," I'm focusing on creating unapologetic, values-driven candles for empaths, creatives, and justice-minded individuals.Understanding your target customer goes beyond demographics and it requires knowing their values, shopping habits, and willingness to spend.From crafting a compelling mission statement to selecting your brand values and creating a mood board, each step this week builds the foundation that will guide all future decisions. Join me on this journey and discover how to create not just candles, but a brand that resonates deeply with the right customers.Want to follow along with your own candle business launch? Grab a notebook and start mapping out your foundation—because clarity comes first, even before you pour your first candle.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales.• Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself• Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple scent• Wholesale success comes primarily from persistent personal outreach rather than marketplace listings• Create organized systems for tracking potential stockists and following up consistently• Focus wholesale pitches on how your products benefit their customers, not just your product features• 80% of our wholesale accounts came from follow-up emails• Understand your numbers early—pricing that works for markets won't sustain growth when scaling• Be cautious about building your brand around vessels, waxes, or fragrances that might be discontinued• Choose widely available vessels from multiple suppliers for your core collection• Create seasonal scents by blending staple oils rather than relying on limited-edition fragrances• Be selective about whose advice you follow in candle communities• Seek guidance from people actively succeeding in the specific areas you want to improveJoin us next week for part two, where we'll share five more essential tips plus a bonus lesson for candle entrepreneurs.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively.• Etsy provides immediate access to millions of potential buyers with built-in traffic• Competition on Etsy is fierce with thousands of candle sellers competing for visibility• Etsy's total fees can reach 21.5% per sale (listing fees, transaction fees, and offsite ad fees)• Shopify offers complete control over branding, customer experience, and data collection• Shopify requires driving your own traffic through SEO, advertising, or social media• Personalized items and seasonal candles perform particularly well on Etsy• Building your own website takes time for SEO to gain traction (14-21 days for Google to crawl updates)• Including business cards with discount codes in Etsy orders can help transition customers to your Shopify store• Third-party apps can sync inventory between both platforms for simplified managementIf you found this episode helpful, we'd love it if you'd leave us a rating and a review. It really helps us reach more makers like you.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#008 Social media should be a tool for growing your candle business, not a source of burnout and frustration. Today we explore why being selective about your social platforms leads to better results than trying to be everywhere at once.• More platforms doesn't equal more success - most customers only follow you on one or two at most• Rushed content gets low engagement - algorithms reward quality and consistency over scattered posts• Choose platforms based on your strengths and where your specific customers actually spend time• Track which platforms drive actual website traffic using Google Analytics, not just likes or views• Structure content around four pillars: inspirational, educational, informational, and cultural• Social media is just a discovery tool - the real goal is building relationships off-platform through email• Email marketing consistently outperforms social media for driving immediate sales when needed• Focus on doing what matters most with the time and energy you haveDownload our free social media content calendar and four-pillars guide at candlebusinesspro.com/socialmediaSend us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#007 Wondering how much it really costs to start a candle business in 2025? In this episode of the Candle Business PRO Podcast, I break down the actual startup costs of launching a successful candle brand, from testing and tools to legal setup and inventory.As the co-founder of a million-dollar candle business, I’ve helped hundreds of makers plan smarter and spend wisely. Whether you're starting lean or going all-in, this episode walks you through every phase:✅ What to invest in during the testing phase✅ How much wax, wicks, and oils actually cost✅ Where NOT to cut corners✅ Website, insurance & legal costs✅ Inventory strategy for your first launch✅ Tools and software worth your money✅ Tips to avoid overspending on supplies🎧 Listen in and learn how we launched our brand for just over $1,200 — and how you can too.Join our Candle Business Pro Inner Circle for more guidance, or download the free supply checklist from our show notes to see exactly what we use in our million-dollar candle brand.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#006 I share our journey of starting a candle business while working full-time jobs, detailing strategies to prioritize tasks, manage time effectively, and stay motivated through the process. • Finding 5-10 hours weekly to work ON your business (not just making candles) is essential for growth• Track your time usage and identify areas where you can reclaim hours from activities like social media• Implement time blocking by grouping similar tasks rather than maintaining never-ending to-do lists• Focus on high-impact tasks first: product development and branding before perfecting logos• Choose 1-2 social media platforms where your target customers actually spend time• Don't compare your progress to full-time makers or others with different circumstances• Build in rest periods and continue activities you enjoy to prevent burnout• Celebrate micro-wins along the way to stay motivated during the building processLeave a comment below letting me know what you're prioritizing in your business and what you're intentionally putting on the back burner until you're ready to tackle it. I'd love to hear about your time-blocking strategies!Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they light your candle. We break down seven essential steps to build a memorable, consistent candle brand that stands out in today's crowded marketplace.• Define your why—this becomes the foundation of your business and the beacon that attracts the right customers• Know your target customer beyond demographics by focusing on their mindset and the problems your candles solve• Craft a unique selling proposition (USP) that clearly communicates what makes your candles different• Share your brand story to connect emotionally with customers and make them want to support your mission• Create consistent visual branding including logo, colors, typography, packaging, and photography• Define your brand voice and ensure consistent tone across all platforms and customer touchpoints• Design a memorable customer experience from unboxing to follow-up communicationsTake at least one of these branding elements and improve it this week. If you want the full branding workshop and worksheet, find it inside the Inner Circle at candlebusinesspro.com/membership.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#004 Pricing candles correctly is crucial for profitability, growth, and sustainability in your candle business, going well beyond the outdated 3x markup rule.• Understanding your target customer and what they're willing to pay should be your starting point• We price our classic 10oz candles at 5x cost ($5.50 cost → $26 retail price)• When wholesaling, retailers pay 50% of retail ($13), still giving us solid profit margins• Visit stores where your target customers shop to research pricing in your desired niche• Differentiate your product visually to stand out in a crowded market• Proper pricing allows for promotional strategies like "buy 3 get 1 free" that increase average order value• Free shipping thresholds can encourage customers to add more items to their cart• Consider your long-term costs when setting prices, as bulk purchasing will lower your per-unit costs• Re-evaluate your pricing strategy every six months based on market conditions and performance• Your margins must support discounts, reinvestment, hiring, and future growth plansIf you found this episode helpful, we'd love it if you'd leave us a rating and a review. It really helps us reach more makers like you.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#003 Part 3 of 3 of How to Build a Successful Candle Business. Transitioning from candle maker to business owner requires a fundamental mindset shift and strategic marketing approach that goes beyond mastering wax and fragrance combinations. Sabastian shares how Garsnett Beacon Candle Company built a sustainable business by focusing on customer needs, overcoming imposter syndrome, and implementing systems to prevent burnout.• Shifting from hobbyist to business owner means focusing on what customers want, not chasing every trend• "Non-offensive" scents like citrus consistently outperform polarizing fragrances like patchouli or intense florals• Imposter syndrome affects every aspect of business, from making candles to pricing to wholesale outreach• Persistence with wholesale follow-ups is crucial - at least 70% of their 140+ accounts came from follow-up emails• Email marketing should balance value-based content with promotional messages tailored to your niche• Community-based marketing through sponsorships and local media creates powerful word-of-mouth opportunities• Delegating tasks through product exchanges can help solo entrepreneurs (candles for photography, bookkeeping, etc.)• Creating standard operating procedures (SOPs) early prevents bottlenecks as your business grows• Time-blocking techniques like batching social media content creation prevents daily overwhelm• Launch collections strategically - fall scents should reach retailers by August, winter by mid-OctoberFollow us on Instagram @CandleBusinessPro and message us about obstacles you're facing in your candle business. Check out our free resources including our candle making supplies checklist and candle calculator at CandleBusinessPro.com.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#002 Part 2 of 3 of How to Build a Successful Candle Business. Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way.• Started by selling to friends and family who followed our brand development on social media• Launched simultaneously on Shopify and Etsy to reach different customer segments• Utilized markets and pop-ups for real-time customer feedback and email list building• Created a wholesale strategy by identifying dream retailers and personalizing outreach• Developed fundraiser partnerships with local nonprofits to expand community awareness• Opened our first brick-and-mortar store just six months after selling our first candle• Built email marketing as our most reliable sales driver during slow periods• Focused on SEO optimization to drive organic traffic to our Shopify store• Expanded to three retail locations with different formats based on local market needs• Maintained approximately 140 wholesale accounts through consistent relationship buildingHead over to candlebusinesspro.com to explore our free resources, courses, and community. We're here to help you go pro with your candle business.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

#001 Part 1 of 3 of How to Build a Successful Candle Business. Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model.• Starting with the basics is essential – one vessel, one wick, one wax, one fragrance oil• Their most profitable product uses this simple formula rather than complex combinations• Choose suppliers carefully, especially for foundational elements like wax and wicks• Create a brand name and identity that connects with target customers rather than just using your personal name• Understanding your niche market helps determine everything from pricing to packaging• Women's boutiques became their target retail environment, influencing their entire brand design• Share your candle making journey publicly to build an audience before launching• Transparency about struggles and small victories creates invested customers• Their first weekend brought $3,000 in sales from people who followed their development• Different sales channels include Shopify, Etsy, markets, fundraisers, wholesale, and retail storesHead over to candlebusinesspro.com to explore our free resources, courses and community. We're here to help you go pro.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Ready to transform your candle-making hobby into a thriving business? Sabastian Garsnett, co-founder of Garsnett Beacon Candle Company, launches this podcast with a clear mission: to guide passionate candle makers through the journey from craft to commerce.Drawing from his remarkable success story—evolving from pouring small batches at his kitchen table to establishing three bustling storefronts with over 140 wholesale accounts—Sabastian promises to deliver actionable, proven strategies rather than vague inspiration. This isn't just another crafting show; it's a comprehensive business roadmap tailored specifically for candle entrepreneurs at any stage.Each week brings focused insights into critical business aspects including market selection, brand development, collection launches, fundraising opportunities, website optimization, and email marketing strategies. What sets this podcast apart is Sabastian's commitment to sharing the exact methods that worked for Garsnett Beacon Candle Company, offering listeners a rare glimpse into successful business scaling tactics within the handcrafted candle industry. Whether you're making your first sales or looking to expand beyond your current operations, these weekly episodes provide the guidance needed to navigate the business side of candle making with confidence. Subscribe now to receive fresh business strategies every week and take your candle making from passionate hobby to professional enterprise.Send us Fan MailSPONSORS & DEALS💼 View exclusive deals only for podcast listeners***WHEN YOU'RE READY📬 Free Candle Business Supply List🚀 #1 Candle Making Course🧪 Mastering Wholesale Course🧞‍♂️ Join the Inner Circle!***CONNECT🐦 Free Facebook Group📹 Subscribe on YouTube📸 Connect on Instagram***SHOW LOVE💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify