Cannabis Marketing Live

The European cannabis market is moving, but is it ready for you? In this episode of Cannabis Marketing Live, host Jake Litke (CEO of MediaJel) sits down with Jill Agnello, founder of JA Global Consulting, to break down what's actually happening across European and global cannabis markets right now.Jill has spent the last four years embedded in the international cannabis trade show circuit, from ICBC Berlin to Spannabis in Bilbao, and launched her own consultancy after leading international strategy at True Terpenes. She brings a grounded, boots-on-the-ground perspective on where the real opportunities are, and more importantly, where U.S. companies keep going wrong.In this episode:Germany's "full rec" reality and why it's nothing like California or New YorkWhy there's no consumer brand market in Europe yet (and when that might change)The novel foods framework blocking CBD edibles and beverages across the EUWhich markets are most viable right now for non-plant-touching businessesWhat South Africa, Thailand, Australia, Japan, and Latin America look likeThe three biggest mistakes companies make when entering international marketsWhy "intelligence before infrastructure" is the only smart entry strategyHow U.S. political tensions are (and aren't) affecting business conversations abroadIf you're a cannabis, hemp, or CBD company weighing international expansion, this is the reality check you need before you book a flight.Want more great cannabis marketing tips?!Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/Like us on Facebook: www.facebook.com/MediaJelFollow us on LinkedIn: www.linkedin.com/company/mediajel/Follow us on Instagram: www.instagram.com/mediajel/Follow us on X (Formerly Twitter): www.twitter.com/MediaJelLet's strategize about your business: www.mediajel.com/contact-us/ 

A live webinar for cannabis operators who want predictable revenue, not just big days.Here's the number that should keep you up at night.Most dispensaries lose 45–55% of first-time buyers after a single visit. On a normal week that's painful. After 420, when your store just processed more new customers than any other day of the year, it's a revenue crisis hiding inside a great sales report.You ran the promotions. You drove the traffic. You had a record day.And in the next 30 days, roughly half of those new customers will never come back.Not because your product wasn't good. Not because your staff wasn't helpful. Because there was no system waiting for them on the other side of the sale.This problem isn't unique to cannabis, and that's the point.Beverage brands, beauty companies, and DTC wellness brands have spent the last decade solving exactly this. The playbook exists. Post-purchase sequencing, win-back windows, frequency triggers, segmentation by behavior rather than spend, these are not new ideas. They're proven mechanics from industries that faced the same retention cliff cannabis operators are hitting right now.Cannabis operators don't need to build these systems from scratch. They need to borrow them and adapt them for a regulated, dispensary-first retail environment.That's what this webinar is about.What you'll walk away with.Not frameworks. Not slides to screenshot. Actual things you can brief your team on Monday morning.The 5-to-7 day rule: industry data shows repeat purchase rate drops 40–60% if you don't re-engage a new customer within the first week after their visit.How to segment your 420 buyers into 4 retention tiers using data you already have in your POS and why treating them all the same is costing you basket size and visit frequencyThe one metric that predicts 90-day retention better than transaction count, most dispensaries never track it, but the operators with the strongest repeat visit rates obsess over itThe CPG playbook translated for cannabis, specific retention mechanics from outside the industry mapped to what's actually available to a dispensary operator right nowWhy your loyalty program probably isn't doing what you think it is — and the single change that converts points-collectors into actual repeat buyersConsider what's at stake: the average cannabis consumer shops at 3 different dispensaries. Your 420 customers are already comparison shopping. And research shows that increasing customer retention by just 5% can drive profits up by as much as 95%. The math on retention isn't complicated. The execution is where most operators stall — and that's exactly what this webinar is built to fix.Want more great cannabis marketing tips?!Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/Like us on Facebook: www.facebook.com/MediaJelFollow us on LinkedIn: www.linkedin.com/company/mediajel/Follow us on Instagram: www.instagram.com/mediajel/Follow us on X (Formerly Twitter): www.twitter.com/MediaJelLet's strategize about your business: www.mediajel.com/contact-us/