PODCAST · business
Category Pirates
by Category Pirates 🏴☠️
The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark www.categorypirates.news
Episodes
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Lightning Strike Legends Part 2 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new...
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Why America’s most profitable airline won’t take Elon’s Wi-Fi
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Marketing engineer is the hot new job title. Only 173 people have started it.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Podcast Category Design Part 3 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new...
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Amazon blocked Meta Muse. Meta's stock went up $146 billion.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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James Dyson built a $499 toothbrush and has no idea how many he'll sell
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Apple is seven years late to foldables and takes 44% of the money
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Podcast Category Design [Part 2] Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new...
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Dolly told Elvis no. It was worth $10 million.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Podcast Category Design Part 1 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Fame gets people to press play. It does not get them to come back. Meghan Markle launched Archetypes in 2022 with one of the most recognizable...
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Meta agreed to pay $18 billion for what its apps did to teenagers.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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The Lakers sold for $12.5 billion in 72 hours
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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WSJ celebrated Burger King’s 8.5% growth, but doesn’t get BK’s Category Design is still broken.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Keep reading in the Deep Dive...
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Customer Diagnostic Design Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Your prospects aren’t stalling because your pitch is weak. They’re stalling because nobody has handed them a number. There are about 3.6 million...
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Zuckerberg is spending $600 billion to buy the one thing that was never for sale
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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The B2B2C CEO Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Most boards hire the wrong category of CEO and don’t know it. Dr. Dre is a billionaire. Most people have never seen him live. Snoop Dogg tried…
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Motherhood 3.0 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new...
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Charitable Investing Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe This mini-book is read to you by AI Pirate Christopher. (If reading is more your style—or you want to see all sources and GIFs—you can read the...
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Chili's is up 500% since 2022 betting on basic tech
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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Google's free cash flow went negative for the first time. Does it matter with $242 billion in cash?
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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Niching Down on Weird Data with AI Solves Ice Cream, Movies and Power Bottlenecks
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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The Agentic CMO Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Someone owes Pirate Christopher a lot of money. HP bought Mercury Interactive for roughly $4.5 billion. After the deal closed, the head of HP...
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Count your blessings and your burdens when it comes to data centers, price increases and careers
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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BREAKING NEWS: A car with eight cameras just claimed the word "privacy."
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Tesla dropped a 216-page report...
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Micron just put $250 million into a million kids' accounts and made charity obsolete.
The Wall Street Journal covers companies. Pirate Street Journal cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news through a different lens. Dear Friend, Subscriber, and...
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America: A Different Category Of Country Part 2 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe The world keeps betting against America. For 250 years, that's been the losing bet. Louis the Fourteenth ruled France for fifty-four years from…
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Why Microsoft is Moving Into a Lower Margin Business?
Here’s what we covered in this episode: 1. Microsoft is selling the business agenda, not the software. Microsoft launched a new company: Microsoft Frontier. $2.5 billion, 6,000 engineers, sent inside other companies to make their AI work. That is consulting. The highest-margin software business...
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America: A Different Category of Country Part 1 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe This mini-book is read to you by AI Pirate Eddie. (If reading is more your style—or you want to see all sources and GIFs—you can read the…
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State Farm just asked 19,000 agents to take up to a 40% pay cut. Progressive took its crown without a single one.
Here’s what we covered in this episode: 1. State Farm is fighting to keep the customers it should fire. Progressive just took the personal auto crown State Farm held since World War II. It sells more than half its policies direct. No agent. State Farm’s answer: fly 19,000 agents to Vegas, throw a...
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A 25-year-old is now worth more than SpaceX's COO.
SpaceX went public on a Friday. By Tuesday, it was worth $2.5 trillion, bigger than Amazon. Four days in, it spent $60 billion on a four-year-old startup. That startup was worth half as much in November. Wall Street called the price insane. The price is the least interesting thing about it.…
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97% of consulting is monkey-see-monkey-do. Gartner just lost 74% proving it
Gartner grew its revenue again last year. Investors wiped out more than $30 billion of its value anyway. The stock fell from $551 to $155 in about twelve months. Still profitable. Still growing. Still the name every CIO knows. Wall Street just stopped believing it has a future worth paying for.…
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Why Showing Up Isn't Enough: The Fatherhood 2.0 Trap
We loved celebrating all the moms in our lives a few weeks ago over Mother’s Day, and now it’s time to celebrate the dads. Before we get into the episode, we have something fun to share. The Parent Bundle and a Father’s Day offer This week we’re launching the Parent Bundle, and if you sign up as…
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Who are the Category Kings of AI Going To Be? | The Pirate Street Journal
This is a free preview of a paid episode. To hear more, visit www.categorypirates.news On June 12, SpaceX is going public at $135 per share and a $1.75 trillion valuation. 4% of total shares are being offered. Of those, 30% have been allocated for retail investors to buy directly at the $135 IPO...
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"Lowest Consumer Sentiment" Is Good News?
The University of Michigan consumer sentiment index just came in at 44.8. The lowest reading in the history of the survey. April was already the worst on record. We beat it, then beat it again a month later. Near-zero unemployment. Record-high stock market. GDP growing. Entrepreneurship at an...
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How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids
Jennifer Hall Thornton has a PhD and a law degree. Her kids’ friends call her Dr. Doctor. She ran the everything-but-sales side of a digital company while raising two kids thirteen months apart, with an elderly mother nearby and a husband who lived on a plane. She was in the first Academy cohort,...
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Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned?
Anthropic is paying SpaceX $1.25 billion a month for compute. Every month through May of 2029. Roughly $45 billion total. That single contract is bigger than SpaceX’s entire annual revenue today. Software is paying hardware. Hardware is paying energy. Energy is paying space. Is it three card…
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The Great Re-Rating: Is the SaaSpocalypse Real?
This is a free preview of a paid episode. To hear more, visit www.categorypirates.news Last week, we recorded the very first episode of the Pirate Street Journal. The Pirate Street Journal is for leaders with a different mind. A different take on business news. Through the category lens. Our...
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Why Turning Down Stanford Was The Best Career Move Linda Deeken Ever Made
“Bet on yourself sooner” is the most popular piece of career advice on the internet. It’s also the most useless. Nobody who says it tells you what to bet on. So most people hear it and do the obvious thing. They bet harder on the most visible capital they already have. They chase a bigger title.…
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Happy first birthday, Pirate Eddie Bot.
We have an exciting update for you. A year ago this week, we launched the Pirate Eddie Bot. At the time, it was a librarian. You’d ask it a question, it would point you back to a mini-book, you’d go do your own thinking. A year later, it’s a thinking partner. Pirates jam with it at 2 AM and walk...
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How To Mother Like A Creator Capitalist With 5 Moms Walking The Talk
We did something different this episode. Pirate Eddie wasn’t here. Pirate Christopher wasn’t here. Pirate Bri sat down with five of the most formidable Creator Capitalist moms in our pirate ship and let them run the conversation. Pirate Alexis Skigen Rago. Built her business eight years ago after...
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Career Quakes Part 2 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Nearly half of all economic value is created by the people everyone else feels sorry for. We ran the numbers. Two cells on the entire demand...
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Career Quakes Part 1 Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Most people think careers are built through planning. They’re not. They’re built through quakes. Unexpected moments that shake everything: Your...
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Lightning Strike Legends Audiobook
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.categorypirates.news/subscribe Most people read about strategy. Pirates execute it. This is the first edition of Lightning Strike Legends—a series where we show real Pirates...
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How To Raise $50M Without Giving Up A Single Point Of Equity With Dr. Eric Hanson
Welcome to Creator Capitalist Conversations, a series spotlighting Category Designers who have rejected traditional career paths and built lives around what makes them different. Our new book, Creator Capitalist, is available now. Get your copy here. Dear Friend, Subscriber, and Category Pirate,...
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A creator and a capitalist are the same person
Welcome to Creator Capitalist Conversations, a series spotlighting Category Designers who have rejected traditional career paths and built lives around what makes them different. Our new book, Creator Capitalist, is available now. Get your copy here. Dear Friend, Subscriber, and Category Pirate,...
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How To Win An Unwinnable Situation With Shelly Rood
Shelly Rood is Jane Bond. Captain Shelly is a 16-year Army intelligence officer who spent her career doing one thing: reading situations most people couldn’t see, synthesizing what it meant, and briefing decision-makers on what to do about it. She was exceptionally good at it. She was also in the...
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How a five-year-old beats a 55 year old knowledge worker
This is a 🏴☠️ Founding Members–Only 🏴☠️ post. Founding Members get access to the Pirate Eddie Bot to ask category design questions, weekly actionable insights, the full library with 30+ audiobooks, 250+ mini-books, and more. See the Founders Deck here. Dear Friend, Subscriber, and Category...
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Run Circles Around $2 Billion Companies: How Two Knowledge Workers Became Creator Capitalists With Nick Kringas And Lydia Flocchini
Lydia Flocchini is a lawyer who decided the law wasn’t enough. Nick Kringas is a restaurateur, SEO pioneer, and serial category designer. Together, they walked into a legal tech conference with a $24,000 budget, a two-week runway, and a question that stopped attorneys cold: Are you AI invisible?...
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Why AI Is Making Most People Dumber And How Creator Capitalists Use It To Get Smarter
New research is showing what we’ve suspected for a while: on average, AI is making people stupider over time. Not because AI is bad. Because most people use it badly. They show up with radical obvious—”write me a blog post about the 10 smart things to do in marketing for 2026”—and get radical...
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ABOUT THIS SHOW
The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark
www.categorypirates.news
HOSTED BY
Category Pirates 🏴☠️
CATEGORIES
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Frequently Asked Questions
How many episodes does Category Pirates have?
Category Pirates currently has 142 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Category Pirates about?
The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark www.categorypirates.news
How often does Category Pirates release new episodes?
Category Pirates publishes regularly with 142 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Category Pirates?
You can listen to Category Pirates on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Category Pirates?
Category Pirates is created and hosted by Category Pirates 🏴☠️.
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