Challenging the norm: His and Hers look at life and business

From identity to boundaries… and everything in between.In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a business that doesn’t fit the “lifestyle” mould, or being the main earner, she’s asking the question many avoid:Where do you fit… and do you even need to?Paul relates, reflecting on a time when not smoking meant missing out on conversations, decisions, and opportunities—because the real networking happened in the smoking area. He also admits he doesn’t like golf… and would appreciate you keeping that quiet.Together, Lindsey and Paul explore:➡️ What identity really means in business—and how social media shapes it➡️ Comfort zones, and why growth often sits just beyond them➡️ The warning signs that show up when you’ve crossed your own boundaries➡️ Why trying harder to “fit in” usually pulls you further away from yourself➡️ Grounding yourself when things feel uncertain and learning to trust your body’s signals➡️ The power of connection and finding the right rooms, not just more roomsAs they hit episode 60, they also reflect on breaking podcast “rules” and expectations, proving that consistency, honesty, and showing up as you are count for far more than stats.Because sometimes, the moment you stop trying to fit in… is the moment things start to click.➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.CONNECT WITH US:Paul Snell uses neuroscience to help business leaders unlock success through apeople-first lens.https://www.dnaneuroanalytics.com/https://www.linkedin.com/in/paulksnell/Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.https://lindseyburden.com/https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successfulbusiness without burnout or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess#BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk#WorkLifeBalance #BusinessAndLife #Boundaries #Values

We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking with delivery, while jumping back to the beginning to secure another client.A treadmill that can really take the shine off what we do and why.In this episode of Challenging the Norm, Paul and Lindsey discuss the importance of onboarding, delivery, and offboarding.An episode that feels like the final step in the latest episodes, which have focused on the practical steps of business, covering:✅ How we ensure our clients feel/know they are in the right place.✅ The importance of systems, and the part they play✅ The challenge of being stuck in the loop of client acquisition.✅ How we can't afford and shouldn't avoid the human response✅ The 'What can we do for you' lesson from the Portuguese Fish and Chip shop✅ The power of feedback,  and the importance of using the lessons within.Lindsey and Paul also talk about how good customer service is not just a nice-to-have, but the key to revenue, business development, and growth. They also mentioned the secret sauce to creating raving fans, and you'll have to watch the episode in full to find out what that is.Another episode providing secret-sauce insights, touches on the importance of processes and how to use feedback received. And why you must never neglect the human side of business, and how by putting relationships first, you can't really go wrong.➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.CONNECT WITH US:Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.https://www.dnaneuroanalytics.com/https://www.linkedin.com/in/paulksnell/Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.https://lindseyburden.com/https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess#BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk#WorkLifeBalance #BusinessAndLife

A practical conversation that will make marketing feel simpler.Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic.Following on from recent conversations about pipelines, sales, and analysis paralysis (the mechanisms that move potential clients into your pipeline), this discussion is full of golden nuggets. This episode is particularly for solopreneurs and business owners without a marketing department.Lindsey’s hope for this episode is that by the end, you realise you don’t have to do everything — and can let out a sigh of relief.In this episode, Lindsey and Paul cover:✅ What marketing is, what it isn’t, and how to avoid the traps.✅ The importance of knowing who you want to work with and serve.✅ Why the relevance of your offer is key in marketing.✅ Understanding where your audience is at.✅ Why you should never get fixated on the outcome.✅ The dangers of social media and engaging with the wrong ‘people’.✅ Marketing tools, the pitfalls, and how to avoid them.Paul and Lindsey both agree that marketing — and business — starts with relationships and the experience we provide our clients.Another episode full of real insights for the everyday business owner, and we guarantee you’ll walk away with more than one a-ha moment.➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.CONNECT WITH US:Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.https://www.dnaneuroanalytics.com/https://www.linkedin.com/in/paulksnell/Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.https://lindseyburden.com/https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successfulbusiness without burnout or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess#BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk#WorkLifeBalance #BusinessAndLife

In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a salesperson.”Even with a website that sells, the owner still needs to actively talk about their business.Before diving deeper, they tackle common phrases like “I don’t like selling” and why so many business owners avoid it.Here’s what you can expect from this episode:✅ Why women sometimes find selling harder — and how to overcome it.✅ The importance and benefits of a solid sales process.✅ How a CRM can boost conversions and make selling easier.✅ The emotional side of sales and the hidden dangers of discounting.✅ Why strong offers give you confidence in selling.✅ How women thrive in sales once they find their confidence.Paul and Lindsey share practical examples of adding value to your offers, and Paul emphasises — more than once — why sticking to the process is key.Lindsey also reflects on gender bias in business and their shared vision for a more equitable world.➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.CONNECT WITH US:Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.https://www.dnaneuroanalytics.com/https://www.linkedin.com/in/paulksnell/Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.https://lindseyburden.com/https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess#BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk#WorkLifeBalance #BusinessAndLife #SalesStrategy #SellingWithConfidence#BusinessGrowth #SalesSuccess #EntrepreneurMindset

In the last episode, Paul and Lindsey explored the heart of your business — your pipeline. Now, they take the natural next step: sales. After all, a pipeline only matters if it converts.In this episode, they tackle analysis paralysis—the invisible gap that keeps many business owners from taking action and having those crucial sales conversations.Here’s what you can expect from this episode:✅ Why it’s easy to get lost in research.✅ How “steps to something” can actually be avoidance.✅ The difference between distraction and avoidance.✅ Why doing nothing is still a decision — and the danger of self-negotiation.✅ The importance of having the right people around you.✅ Why you must never remove yourself as the best option.✅ The power of small actions and the impact on your business.Lindsey and Paul also share practical questions to help you stop chasing the nextnew thing or trend. And yes — they get passionate about the actions that put money in the bank today versus tomorrow.➡️ Enjoyed this episode? Subscribe, leave a review, or send us a message — we’d love to hear what landed for you.CONNECT WITH US:Paul: Uses the latest in neuroscience to help business leaders unlock successthrough a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/ Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset#GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines#Pipelines

Do a Google search, and you will most likely come up with a definition similar to the one below.“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale. It helps you keep track of conversations, opportunities, and sales.”Sounds simple, but every business is different, and that is where some of the challenges arise because there is no one-size-fits-all.In this episode, Paul and Lindsey go all in practical with a conversation about pipelines in business, what they are and aren’t, and how people see pipelines. Theyexplore the challenges, tools and what a pipeline is to them.Here’s what you can expect from this episode.:✅ What a pipeline is and isn’t.✅ Why pipelines don’t get the attention they deserve✅ The different ways people can enter your pipeline✅ Lindsey describes her pipeline, how it focuses on building a relationship✅ The difference between pipelines and funnels✅ They get to the heart of what a pipeline is.This is an episode not to be missed. It is a journey of exploration, packed with ideas and tips, and no matter your business type, will have you thinking about your pipeline differently.➡️ Enjoyed this episode? Subscribe, leave a review or comment, or drop us a message — we’d love to hear what landed for you.CONNECT WITH US:Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.Business doesn’t have to be louder, faster, or harder to be successful.______________________________#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset#GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines#Pipelines

In this episode, Paul and Lindsey set the tone for the year ahead, with reminders for business and life, but most importantly, wherever you are in your journey, it's okay.Paul talks about the cultural fixation we have on New Years Day and the pressure placed on that date because it marks the start of a new year. They explore why sooften ‘resolutions’ focus on health and why Lindsey has eaten her weight in cheese over the Christmas holidays.Lindsey and Paul hope this episode sets the stage for the year ahead, providing insightsand tips to help you move forward in business and life.Here’s what you can expect from this episode:✅ You get to choose where your new beginning is in business and life.✅ Importance of mindset, and how to protect it, no surprise there!✅ How to break down big goals, and yes, we are back to the first step✅ Sacrifice and what you are willing to sacrifice in business and life.✅ Consistency ... what that means and how to maintain it.Toward the end, Lindsey gets animated about going again, exploring with curiosity, being okay with something not working out, and a potential client saying now. Seeing life as the game that it is and finding your way of playing it.If you enjoy these honest conversations and want more real business talk and the occasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.You can also find Challenge the Norm on Spotify and Apple.________________CONNECT WITH US:Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTWe cut through the noise, so you don’t have to.His and hers, yin and yang, Lindsey and Paul bring over 50 years of combined experience in business and life. We’ve read the books, made the mistakes, celebrated the wins, and learned the lessons you don’t always see in the glossy “success” stories.On Challenging the Norm: His and Hers Look at Life and Business, we tackle the topics that matter, question the latest trends, and share honest, practical insights — all with a touch of humour.Whether you’re building a business, chasing clarity, or just trying to make sense of it all, we’re here to help you cut through the noise, make better decisions, and create a life and business that works for you.______________________________#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset#GoalSetting #ConsistencyInBusiness

In this episode, Paul shares some stats because he has been and is the ‘stat-man’ of this podcast. And while Challenging The Norm is a passion project, Lindsey and Paul are doing it because they want to; there is much to celebrate, including a 30% increase infollowers.After Paul shares his stats, Lindsey takes a moment to recognise the ‘success of the podcast’, touching on what success is and isn’t, and in their case, it is still having fun and still not being scripted! In doing this, she discovers that Paul is no longer learning to play Jazz on the piano!So, what can you expect in this episode? Well, Lindsey and Paul share their insights on the year, plus lots more, including:✅ Why we shall never be scripted.✅ How Cheesecakes might show Paul using social media!✅ Lindsey shares an insight into her successful year and why this is happening...✅ and a secret or two into how she is going to repeat this in 2026.✅ As you might expect, Paul and Lindsey talk about the media and social media.✅ And some gold nuggets on why the process is more important than the outcome.Their little rant aside about the world at large, the environment that we are all navigating in life and business, this is an excellent reflection of their year personallyand the topics discussed on the podcasts.In 2026, you can expect more of their perspective; sharing views to help you see things through a different lens.If you enjoy these honest conversations and want more real business talk and theoccasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.________________CONNECT WITH US:Paul: Uses the latest in neuroscience to help business leaders unlock successthrough a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcastfor solopreneurs, entrepreneurs, and business owners who want to achieve successon their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities,or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring realtalk, practical wisdom, and fresh perspectives to help you cut through the noise andbuild a business that works for you.______________________________#business #businessdevelopment #success #growth #motivation #inspiration#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach#businesscoaching #successonyourterms #successyourways #successwithouthustle#businesslifebalance #realbusinesstalk #2025Review #Reflection#ChallengingTheNorm

In this episode of Challenging the Norm, Lindsey and Paul dive into the 26thNovember budget. Not as economists (because they’re definitely not!) but as two business owners trying to make sense of why “solutions” were kicked into the future.They start with the first and perhaps most significant lesson in the budget: why waiting is dangerous — in life, in business. Whether you’re running a business, leading a team, or navigating everyday life, delaying action can quietly hold you back far more than you realise.Expect laughter, a little disbelief, and, as always, practical insight as Lindsey and Paul explore:✅ Why waiting rarely solves anything — in business or in life✅ Paul’s “failure loop” and how it shows up in everyday decisions✅ Mindset, resilience, and how to shift perspective when you’re stuck✅ The role of media and why filtering the noise is essential✅ The importance of staying in your lane, even when everything around you feels chaoticAnd in true one-take style, Lindsey does disappear for a moment to answer the door — because real life doesn’t stop just because you’re recording a podcast. Lindsey's disappearance aside, this is a look at the budget from a different perspective, without the scare, and instead two ‘normal’ people staying in their lane.If you enjoy honest conversations, real business talk, and the occasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.CONNECT WITH US:Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcastfor solopreneurs, entrepreneurs, and business owners who want to achieve successon their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities,or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring realtalk, practical wisdom, and fresh perspectives to help you cut through the noise andbuild a business that works for you.______________________________#business #businessdevelopment #success #growth #motivation #inspiration#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach#businesscoaching #successonyourterms #successyourways #successwithouthustle#businesslifebalance #realbusinesstalk #Budget2025 #ChallengingTheNorm

Finally, a topic where Paul and Lindsey are poles apart. In this episode, Paul admits he doesn’t always get around to this ‘stuff’... stuff being planning. He is honest and holds his hands up.Lindsey, on the other hand, has become more organised over the years. Is that because she is a woman with two teenagers and has built a business around the family? Or did she realise the power of planning in the nick of time.By moving away from an ad-hoc, hope-for-the-best approach, Lindsey has more time to spend away from the business. Perhaps more importantly, she now makes progress.This episode is a juicy one.Although, while listening back and writing these show notes, Lindsey thinks she sounds like she was in the toilet… which we promise she wasn’t. But perhaps she didn’t turn her Snowball on! Rookie error!! 😆.Anyway, here’s what you can expect:✅ The challenges facing business owners who love the “business stuff” but sometimes struggle to get organised.✅ Finding your tipping point for outsourcing and why not doing so could hold your business back.✅ How mindset and spotting gaps in your processes can move your business forward.✅ Lindsey’s excitement for planning — yes, you’ll hear her geek out!✅ Paul shares his approach to reframing and using 90-day plans to stay on track.✅ Meaning that Lindsey and Paul, of course, dive into why 90-day planning works and how it can help you make better business decisions.Finally, touching on the risks every solopreneur or business owner faces if planning is neglected — and how thinking ahead protects your business.If you’re ready to bring structure, clarity, and momentum into your business, you can book a Discovery Call with Lindsey using the link below:https://bookme.name/lindseybrownburden/lite/discovery-callPlease subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

With everything you know today, if you were twenty, would you start yourbusiness in the same way?In this episode of Challenging the Norm, Lindsey asks Paul the question above - andthere is a reason for it - but first, Paul tries to answer Lindsey’s question. And yes,hindsight is a wonderful thing, and starting a business in your twenties is differentfrom starting in your forties, which is when Lindsey got started with two toddlers inthe house, as did Paul with four children!In answering, Paul touches on hindsight, energy needed and how risk is differentdepending on your age.So, having set the scene here is what you can expect:✅ How the world is different today, and how the lens we look through matters.✅ Lindsey shares why you shouldn’t wait and tomorrows are not guaranteed.✅ Yes, you can start a business at any age, but boundaries matter.✅ Paul shares his formula for deciding if your business idea will work for you.✅ Lindsey and Paul jumped into boundaries again later in this episode!✅ The power of reflection and review, and why it shouldn’t be overlooked.Throughout this episode, we allude to and call out the myth that you have to hustle,get up at 5 am and can only start a business when you are ready. We also talk abouttime freedom, and how that doesn’t happen overnight – and if you are going after afigure business and only have a limited number of hours, it might take longer.Many times, during this conversation, Paul brings us back to his equation, proving itspower. And towards the end, Paul threw marketing into the equation, so keepwatching and listening to the end.Please subscribe, comment and share with fellow entrepreneurs navigatingthe noise of business advice.CONNECT WITH US: Paul: Uses the latest in neuroscience to help business leaders unlock successthrough a people-first lens. https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/ Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcastfor solopreneurs, entrepreneurs, and business owners who want to achieve successon their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities,or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring realtalk, practical wisdom, and fresh perspectives to help you cut through the noise andbuild a business that works for you.______________________________#business #businessdevelopment #success #growth #motivation #inspiration#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach#businesscoaching #successonyourterms #successyourways #successwithouthustle#businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast#ChallengingTheNorm

In this episode we dig into what it means to focus on the basics to create consistent momentum in your business.This episode is packed with practical tips and insights on what it takes to be consistent, the red flags around busyness and what the basics are that have the greatest impact on progress in your business.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on her website and drop her a message.Please like and subscribe to the podcast!His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

No soapboxes today, but we do get to the bottom of why immediate gratification can be at the centre of business challenges when you start out if you are not careful.In a world where you have almost anything at the click of your fingers, there are times when we need to be very careful about that leaking into your expectations in business.Another episode packed with tips and advice, as usual.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on her website and drop her a message.Please like and subscribe to the podcast!His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

In this episode of Challenging the Norm, Paul and Lindsey talk about what it really means to stop hiding in plain sight. From building genuine relationships to creating momentum, they share what actually works.Usually, Lindsey is the one on the soapbox — but this time, it’s Paul.After racking up 25,000 impressions on a joke, 400,000 on a bagel shop post, and a measly 150 on a value post, Paul is questioning whether visibility on LinkedIn is really worth it. Add in a sea of copy-and-paste DMs (with only 1 in 20 worth his time), and his frustration is something we can all relate to.But here’s the thing: this isn’t about algorithms or even LinkedIn. It’s about the way business owners hide in plain sight.Here’s what to expect:✅ Avoidance vs. action — and why it determines business success.✅ Passive vs. active marketing (and how to know which one you’re really doing).✅ Curating your feed so it inspires rather than drains you.✅ Building genuine relationships through DMs with a process that works.✅ Why momentum only comes when you’re willing to show up.✅ Accepting the truth: success always takes time.If you’ve ever felt invisible online or wondered why your efforts don’t seem to land, this conversation will give you clarity, a mindset shift, and the practical steps to stop hiding in plain sight.Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice. Resources Mentioned: ONLE Networking: Learn more here: https://theonle.network/ and book to attend one of Lindsey’s groups here: https://theonle.network/lindsey-burden using her name at checkout to come along as her guest. CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

In this episode of Challenging the Norm, Lindsey is on a soapbox, and for good reason! Together, she and Paul explore how our perceptions shape how we respond, the actions we take, and, ultimately, the results we see in both life and business.It starts with a story from Lindsey’s holiday and ends with practical, thought-provoking business advice. Along the way, you’ll pick up lessons about choice, perspective, and how the stories we tell ourselves can either hold us back or move us forward.What to expect:✅ The role of feelings and why we often search for answers that validate them✅ How our perspective creates self-fulfilling prophecies in life and business✅ Why abdicating results or validation keeps us stuck✅ The difference between genuine positivity and toxic positivity✅ Practical ways to stay motivated and on track without losing yourselfAs Paul wisely puts it: “We choose the truth that fits our story.”This conversation will help you choose a story that leads to better outcomes, more aligned decisions, and a healthier approach to success.Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm 

Let’s hope not… but with the rapid rise of AI tools, it’s a question worth asking. Whether you realise it or not, AI is already a part of your daily business life — from note-taking apps to platforms like ChatGPT and Claude, we’re all interacting with artificial intelligence in some way. In this episode of Challenging the Norm, Paul and Lindsey dive into the big question: Could an AI Coach ever truly replace a human one like Lindsey? More importantly, explore how embracing AI (rather than fearing it) can enhance what we offer as business owners, rather than detracting from it. From content creation to nuance, facial expressions to tone of voice — Lindsey and Paul aren’t convinced AI can replicate the depth of human connection needed for coaching. But acknowledge that for some, it might seem like a more ‘cost-effective’ option. Lindsey and Paul also discuss the ethical concerns around AI in coaching and the scaremongering that impacts public perceptions of AI. An honest, thought-provoking conversation, with, of course, a sprinkling of humour — and a bit of a throwback to our early podcast chats about AI! And you might be surprised where the conversation goes, so make sure you listen to the end. Tune in and share your thoughts on whether you think: Is AI a tool, a threat, or a partner in your business?Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm  

How to Keep Going in Business When It Feels Chaotic In this episode of Challenging the Norm, Paul shares that he is sensing a subtle undercurrent. Lindsey says it's more like full-blown chaos and kicks off the episode with an honest (and slightly angry) rant. While Lindsey zooms out to global events, Paul brings it closer to home — focusing on what's really going on in the business world. The shifts. The ripples. The impact. Not here to add to the doom and gloom. Lindsey and Paul have weathered a recession or two and a pandemic, and know that while it isn't the end, things feel wobbly for some right now. 2024 was tough. Many used it to build stronger foundations, but now, in 2025, even those who emerged resilient still feel tested. What to expect: ✅  Why more discerning customers are actually good for your business✅  How constraints can drive creativity and higher standards✅  The danger of coasting when things are "good"✅  Why discounting is rarely the answer✅  The hidden role of energy behind every sale These times will pass. But don't wait for the perfect moment — or let someone else's narrative derail your path. On this occasion, Lindsey wraps it all up with some grounded advice on how to ride this wave — and the next one. Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice. CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm 

Feeling Overwhelmed by Business Advice? Here’s How to Cut Through the NoiseAre you a small business owner drowning in advice, strategies, and must-do marketing hacks? In this episode of Challenging the Norm, Lindsey and Paul explore how to filter out the noise and focus on what really matters in business.With so many gurus, courses, and trending tactics, how do you know what to trust—and what to ditch?Whether you're just starting out or have been running your business for years, this conversation will help you:✅ Understand why not every formula fits your business✅ Recognise the cost of ‘cheap fixes’ and the value of investing wisely✅ Learn why strong business foundations matter more than shortcuts✅ Follow advice intentionally—only when it’s aligned with your goals✅ Trust your instincts while building a business on your termsLindsey and Paul also dig into why that $27 download might be doing more harm than good, how to stop chasing every shiny object, and the importance of timing when making business decisions.Tune in to hear how to tune out the noise—and build a business that works for YOU.Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm#businesslifebalance #realbusinesstalk #podcast

In this episode of Challenging the Norm, Lindsey and Paul are diving into the elusive concept of ‘me time’.Not the hours spent on your business or in your job — but time that’s truly just for you. Personal, pressure-free moments that exist outside the constant drive to cram more in on the road to success.But here’s the challenge…·       Where does that time come from when we’re all so busy?·       How much of our ‘me time’ is shaped by what we think it should look like, thanks to social pressure or curated Instagram routines?·       And is work/life balance even real… or just another unrealistic expectation?Lindsey and Paul unpack what ‘me time’ really means, and how to find it amidst the chaos of running a business and managing life. Expect a refreshingly honest conversation, plus some reassuring advice on carving out the kind of me time that works for you, not what others think it should be.They explore:·       The pressure to do ‘me time’ the way everyone says you should·       The ongoing juggle of work/life balance·       Why it’s essential to define your own version of downtime·       And how, for some of us, the business is our place of peacePlus, they share a few personal favourites: Lindsey finds cleaning the house surprisingly therapeutic, while Paul’s is all about time in the kitchen.Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm #businesslifebalance #realbusinesstalk #podcast

In this episode of Challenging the Norm, Lindsey and Paul get real and talk openly about the reality of building a business — and how it might not be the right path for everyone. And guess what? That’s completely OK. There’s a common perception that running your own business means full flexibility, easy money, and more time to do what you love. But the truth? It’s not that simple.  While entrepreneurship can be incredibly fulfilling, it’s rarely easy. There’s no magic 10-step formula to becoming a millionaire by a week last Thursday. We all have different hours to give, different goals, and different definitions of success. Many of us start businesses for more freedom — to be there for the school run, to do more of what lights us up. And even with solid foundations and doing “all the right things,” you might not hit the income you hoped for straight away. In this episode, Lindsey and Paul explore:Why business isn’t for everyone — and that’s not a failure.How social media influences our view of being employed.Why chasing money alone isn’t the answer.Why your business is just that — a business — and family comes first.How your life is yours to shape — and it’s OK to change your mind. Paul and Lindsey have loved —and do love —their entrepreneurial journey, but in this episode, they encourage you to think deeply about what truly matters to you before taking the leap. Being a business owner is a brilliant, bumpy, beautiful ride — but it takes work.Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm#businesslifebalance #realbusinesstalk #podcast

As your business grows, how do you stay focused on your own path—especially in a world filled with noise, fear, and negativity?In this episode of Challenging the Norm: His and Hers Look at Life and Business, Lindsey and Paul try to answer the question How do you stay in your lane when starting a business?Which requires you to know what your lane looks like in the first place.Paul kicks off with a chat about instant gratification—how the "10 steps to success in 90 days" messages from influencers can lead us astray. (He even mentions his dream of owning a tearoom to make his point!)They go on to explore:Why success doesn't have to mean six figuresHow to define success in your terms (hint: it’s not always about money)Understanding the pace at which you can realistically achieve successThe importance of knowing your available resources, especially timeWhy having everything at your fingertips can lead to burnout and overwhelmToward the end, Lindsey and Paul discuss resilience—a huge topic in itself—and the issue of perspective. Paul also makes an important distinction between problems and failures.Finally, at about the 35-minute point, there are some final and fabulous golden nuggets!Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.CONNECT WITH US:🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/Paul - https://www.linkedin.com/in/paulksnell/💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/Lindsey - https://www.linkedin.com/in/lindsey-burden/ABOUT THE PODCASTChallenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.______________________________  #business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm#businesslifebalance #realbusinesstalk #podcast

Building a business isn't easy but we are bombarded with messages that its a simple, painless process to become super successful.Well, in our combined experience of over 50 years we see something very different.We both feel passionately that building a business should be something anyone who feels they have an entrepreneurial desire should be able to take one.But we want them to go into it with their eyes open. This episode, one of several on this subject, is a very personal and value packed episode where we share our experiences of building successful businesses and what we believe is important in the journey you will go on as a new business owner.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.Please like and subscribe to the podcast!His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

All the research shows that women are more willing to undergo more training and learning than men in similar situations.We wrestle with why that might be the case and why it's so important to understand the mindset behind that behaviour.Paul talks about biases around this behaviour and how it can drive women to feel they need to continuously prove themselves against men. (Paul specialises in working with unconscious biases, if you want to know how biases affect your life and how you can overcome them you can contact Paul at www.dnaneuroanalytics.com).We discuss the idea that more training isn't always the answer to growing your business, in fact, it can hold it back.We talk about the role society and culture plays.This one is very much a tale from two sides! If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.Please like and subscribe to the podcast!His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

It's common practice to offer a potential client a freebie to help win the business but there is a line between it being a positive tool for business development and it becoming something that does exactly the opposite and hurts your business development. We look at this in detail and share our experiences, both good and bad, to help you avoid the freebie trap that damages your business. If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message. Please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

The first episode of 2025! Why do we use the New Year as a time to put the plans into action? We chat about where procrastination comes in when we choose a date in the future (Jan 1st is the most common point for this). We look at the discipline we need to get the planning done by a particular date. Paul talks about how planning can be maintained by using the trigger reward loop to keep on top of it. We break it down to make the commitment to hitting the key date you have set yourself. Overcommitting is one of the greatest risks in plan execution. Grab a cuppa and have a listen. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

It's the end-of-the-year episode. As business owners, planning should be second nature. Fail to plan is planning to fail as they say. When it comes to planning there is a big question... Whose expectations are you trying to live up to in your planning? Your expectations for your business or the pressure from outside influences? We look at planning from a practical and real perspective and how a world of immediate gratification colours our view of planning for success. If you are in the midst of planning this might be the episode that sheds light on how to approach planning with a winners mindset. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

It's widely accepted that social media is the most effective strategy for growing your business. But is that true? Is there an alternative approach that doesn't put the sole emphasis on social media. Have a listen to why we think it isn't as clear-cut as you might think. We share strategies that will give you the growth you want in your business without relying solely on social media. We share how to develop those relationships in business that can make all the difference. If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message. Please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey has a bee in her bonnet! ( just don't mention the budget 😁). Knee-jerk decisions seem to be everywhere and we have decided its time to look at knee-jerk as a strategy...or not. - Do knee-jerk decisions have a place in business? - Are panic moments a driver for poor business decisions? - Knee-jerk is driven largely by how people feel, not always what they think, can that be a good thing? - The role social media has in driving knee-jerk reactions A very direct episode that deals with the tricky subject of making quick, knee-jerk decisions, that really do work for us rather than against us.

There are consequences to every action we take and the decisions we make. The question is do we always consider the consequences when we make a decision? Even if the decision is to do nothing. We wrestle with the idea that consequences and outcomes are the same thing or not! We talk about owning the consequences. We end up with strong opinions on this one, have a listen and give us your view and opinion. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

When things don't go to plan our default can be to simply do more... - more marketing - more admin - more qualifications The list goes on... Eventually, it starts to feel like it's from a place of desperation. One critical area of this is the dreaded ... lowering your prices to get more sales. We talk about why this isn't the best plan when it comes to building income.... not by a long shot! We explore this idea of doing more and expect that to solve our immediate problems. This is an area close to mine and Lindsey's heart as we see too many business owners falling into this rabbit warren and we want that to stop. Therefore on an incredibly rare occasion, we offer our services directly, and this is one of those occasions. If you want help to get your business back on track and stop simply doing more book a no obligation call with either of us on the following links: Lindsey - https://bookme.name/lindseybrownburden/lite/discovery-call Paul - https://meetfox.com/en/e/paul-snell

We all know having a 'why' is important, certainly for your business, but what if your 'why' becomes the problem? How would you know? We started out to record an episode about what isn't a 'why' and it quickly morphed into the idea that 'could your why become the problem?' Grab a beverage of your choice and have a listen. This episode went places even we didn't expect. Drop us a message with your thoughts, we would love to hear from you. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Ever been faced with that decision that you simply know you can't afford not to make... but you hesitate? We explore that dilemma we all face at times when we know we should go for it but we don't. Here's the key questions we take on... Can you trust yourself to make that decision? How do you know when it's the right time to make that decision? What if you have fallen out of love with the thing? Is this hesitancy a mindset issue? What if the pain is too much? We make some very practical suggestions on how to deal with this.... all with a smile and years of experience behind us! Have a listen and tell us what you think. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey kicks this one off with frustration over how easy it is for men to simply rock up in business having made minimal effort to look the part whereas women have a whole different challenge. Paul had a very different take on this! This one got interesting. We discuss: - The fears of being visible when it comes to business - What is a successful image in business for a man or a woman? - The impact visibility has on confidence in business - The use of image in business - Do we manipulate with visibility? - Does age matter when it comes to visibility in business? Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

We aren't playing it safe anymore! This episode begins a new shift in our podcast. Its time to really come at things from his and hers perspective, its what we indended and its time to embrace that. So hold on to your hats! We wrestle with the topic of money and we come at it from his and hers perspectives .... which are different! It's always a hot topic and we have different experiences around money, particularly from the male and female context. - We look at the responsibility of money - We look at the impact money has on our decisions - From a women's perspective, we look at the gap between those who have money and those who don't and what that means. - We look at money in business and how gender can impact that. - we look at pricing between genders. And so much more. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Starting and growing a business is hard enough, roll into that the responsibilities of a family can be overwhelming. Lindsey shares her insights into managing both as she started her business whilst juggling the responsibilites of a young family. An honest and often raw discussion on the price of success and the options to achieve both! Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

We have a combined 50+ years working in senior roles and successfully running our own businesses. We have certainly learnt a thing or two over that time, so we decided to do an episode to look at what we wish we had known before we started our business. As ever, we come at this from different perspectives and manage to distil down our business life lessons to points that you can action and review to benefit from our experiences. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast! His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

What are you putting off in your business? In this podcast, we talk about the habit we all have of putting off the things we don't want to do but know we have to do them. We look at : - What do we typically put off and why. - How we can work out what to do first. - Imperfection...done is better than good. - How to handle being uncomfortable. - Why a sales call really isn't that scary Oh, and why Lindsey does not like role playing exercises...ever! Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like and subscribe to the podcast!His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business owners, showing them how they can take the stress out of transforming teams into performance powerhouses that love what they do. https://www.paulksnell.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Is a hustle all it's cracked it up to be? In this podcast, we get to the bottom of this idea of a side hustle. Is it a good approach to business or is it a lot of hard work for very little return> We look at the difference between a mistake and failure and why that’s important to your business growth mindset. So, in the full episode, we talk about: Can a side hustle really work alongside a main business? Where does a side hustle make sense as a business strategy? Is a side hustle all about low value high volume sales? Is a side hustle just a time sponge that offers very little ROI? Where a side hustle can work for you. In this episode we look to answer one major question... Are side hustles a good thing or a complete waste of time? Listen and watch on Spotify: Listen on Apple: If you’ve found this video valuable, please like and subscribe to the podcast! _______________Challenging the Norm: His and Hers Look at Life and Business is a podcast aimed at solopreneurs, entrepreneurs and business owners who want to experience success in their own way. Who are stuck in information overload and, because of this, are losing sight of what matters most to them, and sometimes results in jumping on the next bandwagon or shiny object. Paul and Lindsey wrestle with the topics that matter and reality-check the latest trends in business, using. With over fifty years of experience in business and life, Lindsey and Paul have gained a wealth of knowledge and experience by living an entrepreneurial life. They’ve read the books, watched the videos, invested in themselves and their businesses, made mistakes, and have the T-shirts to prove it. His and hers, yin and yang - they wrestle with the topics that matter and reality check the latest trends in business so you don't have to. Paul works with business owners, showing them how they can take the stress out of transforming teams into performance powerhouses that love what they do. https://www.paulksnell.com/ While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

When are too many mistakes too many in business?   In this podcast, we discuss mistakes, looking at them from a personal and business perspective and why it’s important that we allow ourselves to make mistakes and how that can drive success in your business.   We look at the difference between a mistake and failure and why that’s important to your business growth mindset.   So, in the full episode, we talk about:   Mistakes and what that really means Giving ourselves permission to make mistakes How failure is about identity and mistakes are about an action Being curious about mistakes is key to learning Don’t wait to be perfect   In this episode, we share perspectives and tips about using mistakes as a tool for growth and progress and to take away the stigma that mistakes are all bad.   Listen and watch on Spotify:  Listen on Apple:    If you’ve found this video valuable, please like and subscribe to the podcast!   _______________ Challenging the Norm: His and Hers Look at Life and Business is a podcast aimed at solopreneurs, entrepreneurs and business owners who want to experience success in their own way. Who are stuck in information overload and, because of this, are losing sight of what matters most to them, and sometimes results in jumping on the next bandwagon or shiny object.   Paul and Lindsey wrestle with the topics that matter and reality-check the latest trends in business, using.   With over fifty years of experience in business and life, Lindsey and Paul have gained a wealth of knowledge and experience by living an entrepreneurial life. They’ve read the books, watched the videos, invested in themselves and their businesses, made mistakes, and have the T-shirts to prove it. His and hers, yin and yang - they wrestle with the topics that matter and reality check the latest trends in business so you don't have to.   Paul works with business owners, showing them how they can take the stress out of transforming teams into performance powerhouses that love what they do. https://www.paulksnell.com/   While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/  

It's a New Year, and everyone has goals and objectives, but how you approach setting your objectives and especially how you stay the course is critical. 83% of New Year's resolutions fail... don't be part of that statistic. We share our insights and experience to ensure you stay the course and achieve those objectives that are important to you. Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

In this episode, we wrestle with the idea that generations struggle to relate to each other, especially in business. We ask ourselves, is that a fair perspective and is it a real problem? As you would expect we do get to a conclusion as always but maybe not necessarily what we expected! Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Yes, a whole episode on doom and gloom. Crazy, right? No, this is something that needs to be out in the open. In our usual pragmatic approach, we share insights and techniques on how to handle those doom and gloom thoughts and feelings. If you haven't done so already please subscribe to the show and rate our show. Comments are always welcome! If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Is social media essential to grow and succeed in business? Is it crazy to try and grow and business without social media? This is our take on these questions ... and we don't pull any punches. This episode is full of tips and ideas about where social media fits, if at all! Grab a beverage of your choice and dive in. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

A Lindsey Burden quote taken from this episode "I found the whole idea and concept absolutely life changing... there wasn't just a light bulb, there were thunderbolts, lights flashed and there were fireworks" Want to know more about Lindsey's revelation? .... grab a coffee and have a listen! Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Everyone talks about 'putting boundaries in place' but what does that really mean and how can that help you in your business rather than restrict you? In this episode, we look at boundaries and how you can drive success in your business and life by using boundaries productively. Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

In this episode of, we venture into the complex and often debated terrain of "pushing through." It's a time we've all encountered in our lives, a mantra of perseverance in the face of adversity. But is it always the path to success and personal growth, or could there be times when it leads us down a different road? Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Getting under the skin of Lindsey and Paul. A quickfire question episode that might surprise you! Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Is 'leaving it too late' really a thing? Conventional wisdom will say its never too late but in this episode we pull that idea apart to really get to the bottom of pros and cons of leaving anything too late. Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams

Comparing yourself with someone else has reached epidemic proportions on social media, especially for the younger generations. This week we take a long hard look at this behaviour, looking at whether it has any merits at all and what the potential impact is for those that find an insatiable need to compare themselves to others. Warning: Our gloves come off on this one! Leave a comment and let us know what you think of the episode and subscribe.....it helps to grow the podcast so we can continue to share our insights. If you want to know more about us and our day jobs you can find all the details on our websites: Lindsey Burden - www.lindseyburden.com - Business Coaching For Ambitious Women Paul Snell - www.paulksnell.com - Business Coaching - Driving Growth and Performance For Small Businesses By Building Amazing Teams