Bonnie D. Graham

Changing the Game in Consumer Industries, Presented by SAP is a news podcast hosted by Bonnie D. Graham. It has 13 episodes, with the latest published January 2019.

Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.

news ·en-us ·13 episodes