CMO Convo

In this episode of CMO Convo, Yana Sirenko (Samsung) explains how the role of marketing is shifting from execution to orchestration, where success depends on how well teams collaborate across data, partners, and markets.From treating data as a competitive advantage to navigating cross-cultural teams, this conversation reframes what modern marketing leadership actually looks like.In this episode:→ Why marketing is moving from campaigns to customer ecosystems→ What it means to treat data as a “strategic currency”→ How AI is changing targeting, segmentation, and decision-making→ The reality of partner ecosystems and brand control across markets→ Why leadership today is about influence, not control

AI is rapidly changing how marketing teams operate. But technology adoption is moving faster than marketers themselves.In this episode of CMO Convo, Webflow CMO Dave Steer shares how marketing leaders should think about AI adoption, team structure, and the future of the marketing role.While AI can dramatically increase efficiency, the real challenge isn’t the technology. It’s helping teams develop the skills, processes, and critical thinking needed to use it effectively. As Dave explains, marketers currently have a short window to build AI fluency before the industry changes permanently. → Why marketing teams have a short “grace period” to become AI-fluent→ How leaders should introduce AI tools without overwhelming teams→ The risk AI poses to early-career marketers→ Why the marketer of the future will look more like a go-to-market engineer→ Why trust will remain the most defensible advantage for brandsFor marketing leaders navigating AI transformation, this conversation offers a grounded look at what skills, mindset, and leadership will matter most.

What does resilience really look like inside a 140+ year-old media brand?In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing & Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour.Finola shares how the FT differentiates between truth and trust — and why that distinction shapes everything from brand strategy to product decisions.→ Why trust is a strategic asset, not just a value statement→ How the FT balances AI adoption with human editorial oversight→ What brand really means in a subscription-led business→ How to lead teams through constant industry change→ Why CMOs in 2026 should double down on core strengths instead of chasing every fadThis is a conversation about discipline, identity, and building a brand people do not want to leave.

In a world moving faster than most organizations can process, clarity has become a leadership advantage.In this episode of CMO Convo, Robin Karakash, former VP of Marketing at Mozilla and founder of Curious Altitudes, explores why narrative is no longer just a storytelling device but a strategic infrastructure that aligns teams, builds trust, and helps companies navigate constant change. When teams operate from competing storylines, misalignment follows. But when leaders establish a shared narrative, organizations gain direction and the confidence to move faster.Inside:→ Why narrative is the “sense-making process” that unifies organizations→ The difference between storytelling and narrative architecture→ How misalignment starts and what leaders often overlook→ A simple framework to locate complexity and set direction→ Why the next evolution of the CMO may be the “Chief Narrative Officer”→ How clarity creates trust, accountability, and better decisionsAs Robin puts it, “People want certainty, but we live in an uncertain world… whatever stays in your control is you own your own narrative.”

As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place.In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surface-level AI talk and into real leadership decisions.Key ideas explored:→ Why marketing can’t afford to be treated as a cost center anymore→ How to scale creativity with AI without burning out teams→ The “athlete mindset” for modern marketing leaders→ Where AI genuinely helps — and where human validation is non-negotiable→ Preparing teams, budgets, and strategy for 2026 with clarity, not hype

B2B2C marketing sits in its own strange universe: part enterprise, part consumer, and entirely shaped by gatekeepers, complexity, and wildly diverse end-users. In this conversation, Annie Furlong (VP of Consumer and Growth Marketing) breaks down what makes the model uniquely challenging, especially in healthcare, where literacy, access, and timing fundamentally shape how people engage.Annie shares how she built a niche community for B2B2C marketers, why personalization must scale across wildly different audiences, and how trust becomes the differentiator when your product only matters at a moment of need. She also dives into leadership, vulnerability, and why curiosity is still an underrated competitive advantage.→ How to navigate the “no silver bullet” reality of B2B2C→ Why healthcare marketing requires translation, timing, and empathy→ The critical link between vulnerability, confidence, and leadership→ How to approach AI with skepticism, experimentation, and a beginner’s mindset→ What excites leading marketers heading into 2026

AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars.Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings.→ What AI avatars really are (and the two types every marketer should know)→ How conversational avatars change customer experience→ The ethics, risks, and trust dilemmas brands can’t ignore→ When humans vs. avatars vs. AI agents make sense→ Why the future of authenticity is more complex than it looks

When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)→ The systems and dashboards that align sales, finance, and marketing→ Why long-term impact matters just as much as short-term pipeline→ The mindset shift marketing leaders must develop to drive revenueThis episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.

What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy?In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI.Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand.What you’ll learn:→ How to build thought leadership across your entire team→ Why authenticity drives trust in B2B relationships→ How to balance AI tools with a human voice→ Simple ways to start a thought leadership program internally

AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late.Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters.→ Why AI-driven search is reshaping brand visibility→ The difference between SEO and AEO (Answer Engine Optimization)→ The four areas CMOs must rethink: content, technical, authority, and measurement→ Practical steps to future-proof your brand in the age of AI

Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership.In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.What you’ll learn in this video:→ Why most B2B marketing gets ignored→ How UGC, humor, and scroll-stopping content win attention→ The rise of the CRO role and what it means for CMOs→ Why marketing’s job is to make sales easier→ How startups can balance creativity with measurable revenue

Most marketers think in terms of either B2B or B2C. But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision.In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’ll learn how to build trust with both intermediaries and end customers, and why real conversations often reveal more than dashboards ever could.What you’ll learn in this video:→ Why the line between B2B and B2C is increasingly blurred→ What B2B2C marketing looks like in practice (with real-world examples)→ How to build trust and credibility with intermediaries→ The mindset shift marketers need when data alone isn’t enough→ Why talking to people is the simplest and most effective strategy

Marketers are hearing a lot about AI. But what does it actually change in the way teams work, make decisions, and connect with customers?In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn’t just another tool. It’s forcing a rethink of how marketing is structured. From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.This episode is all about the practical signals that show when a team is ready for AI, and the human skills that make adoption succeed.In this episode:→ How AI is changing customer research and ICPs→ Why specialists gain more from AI than generalists→ The role of soft skills in successful adoption→ Signs your team is ready to bring AI into strategy

How do we stay authentic, relevant, and human in a world of AI-generated everything?In this episode of CMO Convo, host Michal Lasman sits down with Tomer Zuker to explore how marketers can adapt, thrive, and lead in this new era.You’ll learn:➝ Why personal branding on LinkedIn is now a core career asset (and common mistakes to avoid)➝ How to balance authenticity with AI-generated content without sounding robotic➝ A practical framework for organizational AI adoption (the REAL model: Relevance, Executive buy-in, Adoption, Learning)➝ The rise of AI agents in marketing — from content machines to contextual campaigns➝ What skills marketers should build now to stay ahead of the curveWhether you’re a marketing leader, a startup founder, or just navigating personal branding in 2025, this conversation will give you fresh insights.

AI is reshaping go-to-market strategy, marketing careers, and even how companies are built. But what does that mean for marketing leaders, teams, and the future of work?In this episode of CMO Convo, Angeley Mullins (Chief Growth & Marketing Officer, advisor, and mentor) joins us to explore the rise of AI-driven GTM strategy, the skills marketers need to stay relevant, and why building your personal brand matters more than ever.Whether you’re a marketing leader navigating change or an ambitious professional preparing for what’s next, this conversation is packed with insights you can put into practice today.What you’ll learn in this episode:→ How AI is changing go-to-market roles and org structures→ Why prompting is becoming the new essential skill for marketers→ The importance of critical thinking in an AI-driven world→ How to future-proof your career with adaptability and personal branding→ Why authenticity and human voice will always matter in business

In this episode, John Brezinsky, B2B marketing leader with experience at Babbel, Pearson, and Conductor, reveals how smart market research can transform your entire go-to-market strategy. John breaks down when research is actually worth the investment, how to structure studies that deliver actionable insights, and why most teams are sitting on goldmines of untapped market intelligence.If you're a marketing leader struggling with pipeline changes, competitive shifts, or just want to get closer to your customers, this conversation is loaded with practical frameworks you can implement immediately.You'll learn:→ The exact warning signs that signal it's time for market research→ How to interview lost prospects without trying to revive deals→ Why qualitative beats quantitative (and when to flip that script)→ Smart ways to use AI for data analysis without losing human insight→ A simple alignment framework to get stakeholder buy-in and budget→ Creative interview techniques that reveal hidden persona psychology→ Why your sales team is your best (and most underused) research asset

What happens when marketing stops being a support function and starts driving revenue?In this episode, Carlota Feliu, Head of Marketing at HP, shares how modern B2B marketing is evolving — closer to sales, closer to customers, and much closer to impact.Carlota unpacks the blurred line between ABM and demand gen, the real meaning of marketing-sales alignment, and how AI is (and isn’t) changing how we work. If you're a marketing leader or aspiring to be one, this conversation is packed with hard-won insights from inside a global org navigating change.You’ll learn:→ Why ABM and demand gen are two sides of the same strategy→ How marketing earns its seat at the revenue table→ What it takes to build real alignment between marketing and sales→ How AI can help solve problems without adding noise→ A simple framework (3Rs) to keep brand, relationships, and revenue in balance→ Advice for emerging marketing leaders in today’s revenue-driven climate

How is AI really changing marketing?In this episode of CMO Convo, Invoca CEO Gregg Johnson shares hard-earned wisdom from decades in tech, offering a grounded, strategic view of AI’s role in modern marketing. From consumer trust and data privacy to agentic AI and personalized brand experiences at scale, Gregg dives into the real blockers, opportunities, and human implications of AI adoption.Whether you're a CMO, marketer, or tech-curious leader, this conversation offers practical takeaways and a refreshing, no-fluff perspective on where AI is headed — and how to stay ahead of the curve.

In this episode, Sushovan Saha, Head of Marketing at Attentive.ai, breaks down how modern marketing leaders can drive real business impact by working backwards from revenue, aligning with sales, and rethinking the KPIs that matter.If you're tired of measuring success with page views and vanity metrics, this one’s for you.✅ In this episode, you’ll learn:Why "page views" and "open rates" don’t cut it anymoreHow to reverse-engineer your funnel based on revenue goalsThe rise of sales enablement and cross-functional GTMHow to balance tactical execution with long-term demand genUnconventional lead gen channels (yes, Reddit and ChatGPT!)The impact of Google’s AI Overviews — and how to adapt

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you’ll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing is trackable→ What “triangulation” means in modern marketing measurement→ How to talk to your CFO about marketing ROI→ Why Funnel.io combines MMM, MTA & experiments — and why that matters→ Tips for spotting bad data and fixing marketing data quality issues

In this episode of CMO Convo, host Michal Lasman speaks with Tanya Alain, VP of Marketing at Upfluence, about the evolution of influencer marketing into a true revenue-driving channel. Tanya shares how her early experiences in PR and communications at L’Oréal laid the groundwork for a career now centered around creator marketing. She explains that influencer marketing is no longer about vanity metrics like impressions or reach, it’s about measurable business outcomes, from conversions to ROI.Tanya emphasizes the growing relevance of influencer marketing in both B2C and B2B spaces, especially as platforms like LinkedIn, TikTok, and YouTube become discovery engines. She discusses how AI is reshaping campaign management—helping brands identify the right creators, automate operations, and scale their efforts more efficiently. The conversation also covers the importance of long-term creator relationships, authentic audience alignment, and the shift toward affiliate-style compensation models.For Tanya, the message is clear: influencer marketing is a critical part of a modern marketing strategy.

We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

Join Norman Rohr, CEO of finway, as he breaks down the REAL playbook for marketing leaders in 2024. In this eye-opening episode of CMO Convo, we dive deep into:✅ How to balance strategy and execution when budgets are tight✅ The truth about AI's impact on marketing✅ Why the "player-coach" approach is your secret weapon✅ Navigating economic uncertainty without losing your mindWhether you're a startup marketer or a seasoned CMO, this conversation is packed with hard-earned wisdom that will transform how you think about marketing leadership.

In this episode of CMO Convo, host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. Steve shares his approach to balancing long-term brand building initiatives with short-term demand generation, as well as practical tips for advocating for marketing resources and collaborating with cross-functional leaders on budget discussions.

As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies.In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.

In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.Discover how Julia and her team are leveraging innovative technologies to transform the way healthcare stakeholders understand patient journeys and make informed decisions.

In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, the Lead Communications and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business.Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.

It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment?No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvious negative impact on conversion. But how do you get sales and alignment in order? That's what we wanted to find out. So, we sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync.

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.comLike it or not AI is here to stay, and not just that, it’s going to transform the ways that marketers do their jobs, from data analysis and customer communications, to persona research, there isn’t an aspect of your work that AI won’t touch. For many, this is a time of mass uncertainty. But don’t worry, we sat down with Amanda Cole, CMO at Bloomreach, to discuss the ways in which CMOs can inject AI-powered strategies into new innovations and campaigns.

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at Bynder.comDisruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.

2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people.We market to people, people make up our teams, the other stakeholders within your organization are people.That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.

In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity. So it's pretty dang important for CMOs to develop cultures in their organizations that foster and enhance their team's creativity.But, there's no one-size-fits-all approach to creativity: what works for one person, might not work for another, and different projects can require different approaches.That's why we're speaking to Bob Sherwin, recently CMO of Wayfair and current marketing consultant, on why it's important to have creative cultures that allow for flexibility to encourage a range of creative approaches that suit your team's immediate needs.Bob will be appearing at our Virtual CMO Summit on November 8th to moderate a panel on empowering dynamic marketing teams. Don't miss the opportunity to learn more from his and many others' expertise. Get your free ticket here.

Thoughtleadership is a term that gets thrown around a lot, in many different circumstances.So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies. Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is why he's joined us to share his insights on what a modern B2B thoughtleadership strategy needs to look like.What are its aims? What are the components? And how do you measure success? We dig into all this, and more.

Social media is going through some turbulent times lately. Algorithms are reducing brands' organic reach, mismanagement has made certain platforms a much less viable place for advertising, and overall, tried and tested tactics are losing their efficacy.With all this and more in mind, we sat down with Fractional CMO, Liz Dolinski, to answer the question "What the heck has happened to social media?" and how can CMOs respond?

Understanding people is essential as a CMO, whether it's your audience or your employees, because this understanding needs to be at the heart of everything you do.Whether it's crafting authentic stories, motivating your team, or informing performance marketing strategies: people need to be prioritized.Michelle Peterson, CMO of Kendra Scott, knows this very well, which is why she joined us to share her insights on how her people-first approach is driving every aspect of her CMO role.Discover the importance of people-first marketing leadership in this episode.

We're diving into the power of community at different points in your cycle, how to understand what your audience is looking for, and how to run an effective community that will drive sales.

Sales and marketing alignment: the dream of pretty much all CMOs.But achieving it takes more than just saying "can't we all just get along?".That's why we're here with Fractional CMO, Brady Cohen, as he takes us through 5 practical steps to achieving sales and marketing alignment.Stop dreaming, start succeeding with this episode.Become a master of interdepartmental alignment with our C-Suite Masterclass course.

AI is here, so how long until no humans are needed for marketing?According to Jason Hemingway, CMO of Phrase, that's still a long way off, and the human input is going to remain essential for a long time to comeBut what if using AI wasn't just helping humans to do more work, but could actually help you build more genuine, human connections with your audience?For Jason, that's where the real essential human element of AI lies, as he explains how you can go beyond surface level personalization and really connect with audiences in their own language.Navigating the world of AI takes alignment with the C-Suite. Discover how you can develop that skill our C-Suite Masterclass course.

Your customers can't buy from you if they don't know who you are. Making the case for brand awareness should be that simple, and yet CMOs in many organizations are often told they shouldn't "waste" resources on something that doesn't clearly attribute to revenue, like performance marketing.As a CMO, it's your role to make the case for the importance of investing in brand awareness, and we're joined by Rachael Donnelly, CMO of Experian Marketing, as she shares her insights on how you can show the power of brand awareness and convert the non-believers. For brand awareness to succeed, it needs buy-in and alignment from all major stakeholders in a business, and in this episode, Rachael explains how to do just that.Discover more on how to achieve buy-in and C-Suite alignment with our C-Suite Masterclass Course.