Codex Futures

In this episode of Codex Futures, host Louise Newson sits down with Adebayo Adekola, former Head of Innovation Portfolios and Governance at UNICEF’s Office of Innovation, to unpack what innovation really means when viewed through the lives of children and young people.Ade demystifies innovation as something deeply human, rooted in everyday problem‑solving, and shares how UNICEF applies this mindset at global scale: from health, mental health, and education to humanitarian response, climate, and youth development. Together, Louise and Ade explore how child‑centred design, lived experience, and community co‑creation shape breakthrough solutions, and why investing in social good isn’t at odds with commercial value, but foundational to it.The conversation brings innovation to life through real‑world examples, including a powerful humanitarian feedback system that gives vulnerable communities a voice, reduces waste, and improves impact at scale. Looking ahead, Ade reflects on the future of live, learn, and play, discussing mental health, education, play, technology, and AI, alongside the critical need for safeguards, ethics, and children’s rights in a rapidly changing world.Disclaimer:The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of BBVA.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this episode of Codex Futures, Louise Newson speaks with Ina Bagociute-Zutautiene, Futures Expert focused on Public Sector, about the transformative role of emerging technologies and strategic foresight in public services. They discuss the unique challenges and responsibilities of innovation in the public sector compared to the private sector, the importance of risk management, and the opportunities for innovation through streamlining processes. The conversation also touches on the implications of AI, funding models for innovation, and the essential traits for team members in public service. Ina emphasizes the need for a collective approach to AI ethics and the importance of scenario planning in navigating uncertainties.Disclaimer:The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of the guest's employer.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this episode, Louise Newson speaks with Patrick Mullot, Head of Innovation and Disruptive Technologies for Investment Banking and Finance at BBVA, about the transformative impact of disruptive technologies in finance. They discuss Patrick's journey into his role, the importance of collaboration between tech and business teams, and the significant role of AI in shaping the future of banking. The conversation also touches on changing consumer expectations, the rise of neobanks, the challenges of integrating new technologies while managing risks, and the need for innovation to be user-driven with clear business objectives.Disclaimer:The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of BBVA.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this episode of Codex Futures, Helena Kappen, Chief Marketing Officer at Microsoft Sweden, shares insights on how AI is transforming marketing, the importance of local market adaptation, and the future of AI-driven work. Join us in this week's episode to discover strategies for embracing AI, fostering a growth mindset, and leveraging agents to enhance productivity and creativity.Disclaimer:The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of Microsoft.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this week's episode of Codex Futures, we sit down with Head of Open Innovation at Ayvens, Clement Barbe, to discuss the future of mobility. The conversation dives into the rapidly evolving industry, where the way we move is being reinvented in real time. Clement uncovers how tomorrow’s transportation choices will be shaped by smart technology, on-demand flexibility, and the unique priorities of every traveler. From the purpose behind each journey to the context and preferences that define it, we explore how these forces are converging to create a more dynamic, personalized, and thrilling future of movement.Disclaimer:The views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of AyvensTRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this episode of Codex Futures, Ajen Mothee, Head of Innovation for Personal Finance at Old Mutual, discusses the evolution of banking and insurance in South Africa. He emphasizes the importance of financial inclusion, engagement through storytelling, and the need for innovation within a regulated industry. Ajen shares insights on building a culture of innovation, the role of AI, and the significance of understanding generational shifts in financial engagement. He concludes with key takeaways for financial innovators, highlighting the importance of trust and simplicity in delivering value to customers.DisclaimerThe views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of Old Mutual.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

In this episode of Codex Futures, Brian Clancy O’Durnin, Head of Omnichannel Insights & Strategy at Samsung, discusses the transformative impact AI has had on product discovery and the entire shopper journey. He highlights the shift from traditional search methods to AI-driven insights, the evolving role of live commerce, and the importance of maintaining a customer-centric approach in omnichannel strategies. The conversation delves into the nuances of consumer behavior, the integration of AI in marketing, and the future of shopping experiences.DisclaimerThe views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of Samsung.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack 

SummaryIn this episode of Codex Futures, Olivier Jolidon, former Global Head of CRM Insights and Analytics at the Aman Group, discusses the critical role of human-centered approaches in the luxury hospitality industry. He emphasizes the importance of data and AI in enhancing customer experiences, while maintaining the essential human touch. Olivier shares insights from his journey in hospitality, the evolving expectations of luxury travelers, and the significance of personalization and emotional connections in service. He also explores the concept of quiet luxury, the impact of cultural differences, and the future trends shaping the industry, including sustainability and the changing role of travel.DisclaimerThe views and opinions expressed by the guest on this podcast are solely their own and do not necessarily reflect the official policy or position of Aman.TRIPTK is your partner for brand-led transformation. Website | LinkedIn | Substack