PODCAST · business
Collab Connection
by Branded Merch Network
Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.
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3
Most Brand Collabs Miss This. F1 × LEGO Didn’t!
Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it.From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part of.Because today, the question isn’t: “Did people see it?” It’s: “How did they experience it?”Uploaded on Mar 30, 2026
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2
Ralph Lauren × Team USA: Style, Pride, and the Power of Belonging
In Episode 2 of Collab Connection, Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transform Olympic uniforms into symbols of pride and belonging. This isn’t just about style; it’s about what the promotional marketing and branded merch world can learn from a collaboration that feels earned, intentional, and deeply connected to culture.
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1
Coors × Two Worlds: Heritage vs Culture-Forward Collaborations
A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).
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ABOUT THIS SHOW
Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.
HOSTED BY
Branded Merch Network
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Frequently Asked Questions
How many episodes does Collab Connection have?
Collab Connection currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Collab Connection about?
Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the...
How often does Collab Connection release new episodes?
Collab Connection has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Collab Connection?
You can listen to Collab Connection on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Collab Connection?
Collab Connection is created and hosted by Branded Merch Network.
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