Commerce Today

You do not need to understand every technical detail of AI to start using it well in ecommerce. In this episode of Commerce Today, Joshua Warren breaks down a practical way to think about AI adoption for ecommerce leaders. Instead of chasing hype or waiting for perfect clarity, the focus should be on where AI can reduce friction, improve repeatable workflows, and help teams make better decisions faster. Topics include: • why AI will amplify existing process quality, good or bad • why reducing friction matters more than adding novelty features • practical workflows like competitor monitoring and recurring operational checks • how ecommerce leaders can start using AI without becoming technical specialists first Links: - https://www.commercetoday.fm/ - https://creatuity.com/

Google's "Buy for Me" button. AI agents placing orders for customers. Everyone's talking about agentic AI, but what does it actually look like in practice? In this episode of Commerce Today, I take you behind the scenes of the system that runs my agency, my e-commerce operations, and my life. You'll see the actual configuration files, memory systems, and workflows that make OpenClaw work effectively. What you'll learn: • How to configure agentic AI for maximum reliability • The critical files every OpenClaw user needs (SOUL.md, PRINCIPLES.md, AGENTS.md) • Memory and correction systems that prevent repeated mistakes • Real-world applications for e-commerce merchants • Why AI-augmented agencies will outpace traditional ones Key topics covered: • Google's new "Buy for Me" button and what it means for merchants • OpenClaw's rumored $1B acquisition by OpenAI • Crash protection and context preservation strategies • The Universal Verification Contract for ensuring work completion • How to apply agentic AI to your e-commerce business Links: - https://github.com/openclaw - https://creatuity.com - https://github.com/tobi/qmd

In this episode of Commerce Today, host Joshua Warren introduces the groundbreaking AI tool, OpenClaw. Discover how OpenClaw transforms e-commerce execution by automating tasks, integrating with analytics, and reducing context switching. Timestamps: 0:00 - Introduction 1:30 - What is OpenClaw? 4:00 - How it changes e-commerce execution 8:00 - Live demo 14:00 - Key takeaways Links: - https://commercetoday.fm/?utm_source=podcast&utm_medium=audio&utm_campaign=e157 - https://creatuity.com/?utm_source=podcast&utm_medium=audio&utm_campaign=e157

In this episode of Commerce Today, CEO Joshua Warren illustrates how e-commerce leaders can optimize their Q1 plans with a structured 90-Day E-Commerce Leader Sprint. Emphasizing January as a reset period, Warren connects business KPIs, operational constraints, and career growth into a cohesive strategy. He explains the advantages of a 90-day plan over annual plans, especially in the rapidly evolving landscape driven by AI advancements. The episode covers detailed planning components such as setting a single goal, determining priorities, aligning KPIs, and including career-oriented initiatives. Warren also offers a specialized 90-day sprint program to help e-commerce professionals craft actionable plans. Reach out to him on LinkedIn for more details or for a free consultation.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren dives into Google's latest announcement of the Universal Commerce Protocol (UCP) for AI and e-commerce, a mere six months after introducing the Agent Payments Protocol (AP2). Learn how UCP allows users to make purchases directly within Gemini on Google's AI-enhanced search results and its implications for e-commerce and user experience. Joshua also touches on Microsoft's competing protocol, Microsoft Copilot Checkout, and its potential applications for B2B brands. Get insights into the technical requirements for implementing these protocols, potential challenges, and the strategic importance of staying ahead in this rapidly evolving AI-driven commerce landscape.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In the final holiday episode of 2025 for Commerce Today, Joshua Warren discusses strategies for converting holiday shoppers into repeat customers through effective subscription and replenishment models. He covers who should avoid subscriptions, initial smart reminders, the benefits of 'Subscribe and Save' options, bundled replenishment kits, and launching true membership programs. Joshua offers practical advice on improving customer retention and increasing lifetime value. Don’t miss this valuable episode as you prepare your e-commerce business for a successful 2026!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for customer engagement. Tune in for valuable insights to set your e-commerce business up for success in 2026 and beyond.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevention in an environment where AI, rather than humans, conducts transactions. We’ll cover the three main contenders competing to set these new standards — AP2 (led by Google, Adobe, PayPal, Amex, and MasterCard), ACP (from OpenAI in collaboration with Stripe), and TAP (Visa’s Trusted Agent Protocol). Throughout the episode, we compare these standards, discuss their implementation ease, and predict their impact on e-commerce. Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this week's episode of Commerce Today, we dive deep into the innovative, brand new world of AI browsers and their impact on e-commerce. Discover how AI browsers like OpenAI's Atlas, Comet by Perplexity, and Dia by The Browser Company are transforming online shopping and user experiences. Watch live demos of these new browsers, see how they perform real-time purchase tasks, and explore their implications for both B2C and B2B sectors. Plus, learn what steps you need to take to stay ahead in this fast-evolving landscape. Don't miss this episode packed with insights and practical demonstrations!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

The way we shop is about to change forever. In the era of agentic commerce, AI agents will shop on behalf of consumers, evaluating options, comparing data, and making purchase decisions in real time. When someone asks their AI to find the best product that fits their needs, will your brand even be considered? This episode breaks down the three essential pillars that determine your readiness for an AI-driven marketplace: Structured Data, Real-Time Availability, and Digital Reputation. Learn how to position your business for visibility and success in an AI-first world.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

The line between content and commerce has disappeared. Platforms like TikTok Shop and Instagram Checkout have transformed social media from a place of discovery into a direct sales channel. But thriving in social commerce takes more than adding a “buy” button—it requires a completely new playbook. In this episode, we unpack the Three C’s of profitable social commerce: Content, Community, and Conversion. You’ll learn how to craft shoppable content that entertains, build a community that trusts your brand, and manage the operational backbone that turns engagement into loyal customers.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

For many brands, selling on Amazon isn’t optional; it’s essential. But that opportunity comes with real trade-offs. The scale and exposure are unmatched, yet the risks are significant: shrinking margins, brand dilution, and the potential to undercut your own DTC sales. The real challenge isn’t whether to sell on Amazon but how to do it profitably and strategically. In this episode, we break down a framework for managing the Amazon dilemma. You’ll learn how to reduce channel friction, why real-time inventory is critical, and which metrics actually matter in a multi-channel ecosystem. It’s time to stop treating Amazon like just another sales channel and start managing it like the powerful vendor relationship it truly is.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Early-stage ecommerce growth often feels chaotic, with leaders stretched thin across marketing, fulfillment, and operations. But scaling to the first $10 million isn’t about doing more—it’s about focusing on the right strategies. This episode draws from The Ecommerce Growth Playbook to help founders and leaders of high-growth small businesses apply the three levers of breakout growth: Customer Obsession, a Scalable Engine, and Leadership. Listeners will learn how to secure product-market fit, prevent crippling tech debt, and make their first critical hires, building a foundation for sustainable, mid-market success.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

A 20-minute solo episode where Joshua unpacks the July 13, 2025 USPS shipping rate increase, explaining the 7.4 percent overall price hike, the new surcharges for oversized packages, and which services are most affected. He also shares strategies to help merchants manage rising shipping costs, communicate changes to customers, and maintain profitability.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this 20-minute solo episode, Joshua breaks down the biggest U.S. sales tax changes taking effect in 2025 and what they mean for merchants. He explains economic nexus thresholds, new rate hikes in major states, the expanding taxation of digital goods, and the rise of retail delivery fees. Listeners will come away with practical strategies to stay compliant without drowning in paperwork so retailers can focus on growth and avoid unexpected audits.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Payment security may not be flashy, but ignoring it could cost your business everything. In this episode, Joshua dives into PCI DSS 4.0, the new security standard that became mandatory for e-commerce merchants starting April 1, 2024. With hefty fines and the risk of losing credit card processing privileges looming, understanding and complying with the updated requirements is critical. Joshua breaks down what’s changed, what’s now mandatory, and how to implement a compliance strategy that protects your brand, your customers, and your bottom line. Whether you're a seasoned merchant or just getting started, this episode gives you the actionable insights you need to stay ahead of the curve.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode, Joshua unpacks a seismic shift in cross-border e-commerce. As of August 29, 2025, the long-standing U.S. de minimis exemption—allowing parcels under $800 to enter duty-free—is gone. Every shipment into the U.S. will now face import duties, alongside sweeping new tariffs: 50% on most Brazilian imports, 50% on copper-heavy goods, and a potential 270% on Chinese ship-to-shore cranes. These changes will ripple through supply chains and pricing, leaving many merchants unprepared for rapidly rising costs. Drawing on his background in cross-border logistics, Joshua explains why the de minimis change is happening, who will be hit hardest, and what merchants can do to cushion the impact. He shares real stories from mid-market brands already seeing profit margins vanish and offers practical steps—from renegotiating freight contracts to restructuring fulfillment and improving customer communication. By the end, you’ll know how to calculate your new landed cost, spot markets that may become unprofitable, and leverage strategies like bonded warehouses, tariff engineering, and free-trade zones to stay competitive.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren returns to the concept of tech debt, drawing insights from his new book, The E-Commerce Growth Playbook. Through a real-life story and a detailed framework, he explains how tech debt impacts businesses and provides actionable strategies for addressing it. Learn about the hidden costs of shortcuts in your codebase, the deployment paradox, and quick wins to reduce technical debt. Gain insights into managing tech debt effectively to improve your site's performance and ROI. Don't miss this invaluable advice for any e-commerce professional!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Join Joshua Warren of Commerce Today and Creatuity as he delves into key takeaways from his new book, 'The E-Commerce Growth Playbook.' In this episode, discover the importance of a frictionless customer experience and how crucial factors like mobile site speed, streamlined checkout processes, and effortless returns can significantly impact your conversion rates. Learn actionable tactics to identify and eliminate friction points on your website, ensuring a seamless shopping experience that drives sales. Don’t forget to check out the book for a comprehensive playbook and visit the resources page for downloadable checklists and more.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this week's episode of Commerce Today, we kick things off with a riveting discussion happening on LinkedIn about whether Shopify is losing its edge in the e-commerce space. The episode focuses on a new thesis inspired by Nicklas Gellner of Medusa, suggesting that AI coding agents, like Claude Code, are the real disruptors in platform selection rather than just developer jobs. Host Joshua Warren of Creatuity shares their first-hand experiences and insights on how these AI agents are transforming the way we approach e-commerce development, leading to reduced costs and faster deployment times. Tune in to understand the strategic implications of these advancements and how they might impact your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Join Joshua Warren in this episode of Commerce Today as he discusses his new book, 'The E-Commerce Growth Playbook'. Discover how 'good enough' websites are silently taxing your revenue through issues like slow pages and clunky checkouts. Joshua explains the three main strategies from the book to boost your mid-market e-commerce operations: customer obsession, building a scalable tech stack, and optimizing your e-commerce team. Learn how to address these challenges with actionable 7-day and 90-day playbooks and start driving tangible improvements in your business. Available on Amazon, the book is designed to be practical and adaptable, helping you to create a custom growth plan for your brand.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this week's episode of Commerce Today, we explore the transformative impact millennials are having on B2B buying. Host Joshua Warren explores how millennials, now ages 29-44, have become the dominant cohort in B2B purchasing, making up 73% of all B2B buyer roles with 44% as lead decision-makers. Discover the millennial-driven shift towards B2C-style expectations in B2B procurement, including demands for transparent pricing, quick self-service purchasing, and seamless digital experiences. Learn about the rise of self-service research tools, the waning influence of traditional sales tactics, and how B2B brands must adapt to meet these new expectations or risk being left behind, especially with Gen Z entering the scene. Joshua also emphasizes the crucial role of technology, from AI-driven personalization to omnichannel fluidity, and the need for B2B brands to revamp their digital strategies to thrive in this changing landscape. Tune in for insightful tips on how to enhance your B2B e-commerce experience and keep up with the evolving demands of millennial buyers.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into the new and crucial packaging laws affecting the e-commerce industry, specifically focusing on Extended Producer Responsibility (EPR). He explains that EPR policies are sweeping across the United States, mandating that producers manage recycling programs for their packaging. California's landmark SB 54 law, which requires all packaging to be recyclable or compostable by 2032, is highlighted along with its significant implications for e-commerce businesses. Joshua discusses the anticipated increase in costs, the need to register with Producer Responsibility Organizations like the Circular Action Alliance, and the steps businesses should take now to ensure compliance. He also touches on the broader objectives of these regulations to reduce environmental waste, improve recycling infrastructure, and promote innovation in product packaging. If you're in the e-commerce sector, this episode is crucial for understanding how these impending laws will impact your business.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren explores the complexities of various state privacy laws and their implications on e-commerce businesses. Covering developments across over 20 states, including eight new laws effective this year, Joshua discusses the proposed American Data Privacy and Protection Act (ADPPA), which aims to standardize privacy protections across the U.S. Despite its stalled progress due to pushback from states like California, businesses need to understand the current patchwork of state laws. Joshua details the requirements and quirks of these laws and offers practical tips on compliance, from updating privacy notices to mapping out data and setting up consumer request meLinks:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, we dive into how generative AI is transforming e-commerce personalization. Discover how AI tools are making it easier for brands, especially small and mid-sized businesses, to offer Amazon-level personalization without hefty infrastructure. We discuss why personalization is crucial, how AI can infer customer preferences even without logins, and the significant impact on customer engagement and business revenue. Learn practical steps and examples from leading brands on leveraging AI for personalized marketing, product recommendations, and more. Tune in to stay ahead in the AI-driven e-commerce landscape!Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

AI coding agents just jumped a level. Replatforms aren’t a six month project anymore - they could be done in a week, as a recent proof of concept I developed with the latest version of Claude Code shows. Early surveys show teams reporting 20-25 % productivity jumps in just four weeks of adoption. In this episode I break down what these releases mean for Magento, Shopify, and Adobe Commerce projects: why a proof-of-concept store that once took six months now ships in one sprint; how a six-step AI loop (plan → code → test → commit → CI → repeat) turns Claude Code into a heads-down teammate; and why extension authors and agencies must rethink pricing, testing, and value as single-purpose plugins get auto-generated in minutes. Whether you write code or just sign the invoices, you’ll leave knowing: Which tools to test first (Claude Code, Codex o3, Windsurf) The GitHub-issue workflow that keeps AI on-track and test-driven How value-based pricing beats billable hours in an AI world Why smaller dev shops suddenly compete head-on with massive (and expensive) project teams Hit play, then DM me on LinkedIn with your own AI build wins—let’s push ecommerce forward together.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren addresses the common pain points e-commerce businesses face with manual data entry and its impact on efficiency and accuracy. By comparing old-school switchboard operators to modern-day data handling, he emphasizes the importance of evolving from manual processes to automated, real-time integrations. Joshua presents a practical roadmap using a crawl-walk-run approach to move from basic CSV file transfers to advanced real-time API and event-driven data flows. This episode serves as a guide to eliminate costly errors, improve business scalability, and streamline operations, making it a must-watch for those looking to optimize their e-commerce systems.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this week's episode of Commerce Today, host Joshua Warren delves into the often overlooked but critical steps following the selection and hiring of an e-commerce agency. Joshua discusses the common pitfalls that e-commerce brands face after signing contracts, including 'vendor drift' and mismanagement of KPIs. He offers actionable insights through three key playbooks: Govern, Own, and Exit, which cover essential aspects like quarterly business reviews, ownership of digital assets, and strategies for a smooth agency transition. This episode aims to equip e-commerce professionals with the tools to maintain successful and stress-free agency partnerships. Stay tuned until the end to learn about an upcoming book on e-commerce growth, where these topics will be explored in greater depth.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua — Schedule a free 30-minute problem-solving session with ecommerce expert Joshua Warren. Whether it’s platform performance, conversion issues, or strategy gaps—Joshua will help you identify quick wins and provide actionable insights tailored to your business.Joshua’s LinkedIn: — Connect with Joshua Warren on LinkedIn to stay up to date on ecommerce insights.

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the power of the EOS (Entrepreneurial Operating System) scorecard for e-commerce businesses. Learn the importance of focusing on vitality over vanity metrics, and discover how a simple five-metric scorecard can drive significant improvements in your company's performance. Joshua breaks down the fundamental components of EOS, shares real-life case studies, and offers practical advice for implementing effective scorecards and leadership team meetings. Don't miss this insightful guide to transforming your e-commerce business with actionable metrics.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Join Joshua Warren, CEO of Creatuity and Commerce Today host, as he looks at the crucial topic of e-commerce personalization in a new way. In this episode, Joshua discusses the importance of getting personalization right, providing a comparative analysis with successful examples like Netflix and less successful ones like over-targeted online ads. He outlines a five-step personalization ladder, offering actionable insights, practical quick wins, and key performance indicators for each level. Joshua wraps up with real-life case studies and a five-question litmus test to avoid creepy personalization techniques. Whether you're a B2B or B2C brand, learn how to boost your revenue and enhance customer experiences by effectively climbing the personalization ladder.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in to learn actionable strategies to optimize your e-commerce team structure and increase productivity and revenue.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren dives into the concept that being overly data-driven can backfire for e-commerce businesses. He argues that focusing on too many metrics can lead to chaos and ineffective decision-making. Instead, Joshua advocates for identifying one 'hero metric' for each stage of the customer journey and using that as a primary focus. He provides practical advice and specific KPIs to track for different stages like interest, engagement, evaluation, purchase, retain, and advocate. This episode offers valuable insights to help you streamline your analytics and make more impactful decisions to grow your e-commerce business. Reach out to Joshua on LinkedIn for detailed instructions and formulas mentioned in this episode.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

A slow storefront is a leaky bucket for conversions (and money!). In 13 minutes I will give you five quick “leak tests” to decide if Hyvä should replace your Magento/Adobe Commerce theme (or if you should consider moving off of another platform for the performance of Hyvä)—no fluff, just actions you can run today. In this episode * Speed baseline: run Core Web Vitals and spot the red flags. Dev velocity: why Hyvä cuts dev hours in half. Feature fit: B2B, Adobe Commerce, extension compatibility—myth-busted. Total cost: how a Hyvä build trims 40-50 % off year-one spend. Team DNA: the skill mix that ramps fastest. I’ll wrap with common pitfalls and an invite for a free 30-minute Hyvä Feasibility Call (or just DM me on LinkedIn for the one-page checklist). Listen, test your site, and plug the leaks.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Most “failed” ecommerce replatforms were sunk long before the first sprint—right at the leadership table. In this live episode I break down: * The “Why‑Now” Gap – how shiny‑object buys turn into seven‑figure write‑offs. Scope Without a P&L Owner – why committees bloat budgets and delay launches. Kill‑Switch Chaos – the tightrope between zombie projects and trigger‑happy cancellations. You’ll leave with a simple 90‑Day Pilot Playbook that keeps projects lean, measurable, and worth betting on—and a one‑page “success contract” template you can swipe today. Need the template? DM me pilot on LinkedIn and I’ll send it over.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

Welcome to another episode of Commerce Today, hosted by Joshua Warren, CEO of Creatuity. This episode shifts focus from technology to strategies for overcoming stagnation in e-commerce projects. Using the analogy of organizing a messy garage, Joshua discusses how breaking tasks into smaller steps can prevent businesses from getting stuck, whether it's launching parts of an e-commerce platform, navigating complex projects, or re-platforming. He emphasizes the importance of data-driven decision-making and incremental progress, stressing the need for analytics and setting realistic goals. Join Joshua as he provides practical tips for making tangible improvements in your e-commerce operations.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the importance and value of genuine e-commerce partnerships. He highlights the difference between financially-driven partnerships and those focused on merchant benefit. He shares insights on four key partners: IPaaS for integration solutions, ShipperHQ for enhanced shipping experiences, dotDigital for marketing automation, and Adobe for their robust e-commerce platform. He emphasizes the need for partnerships that prioritize merchant needs over financial gains and offers practical advice on leveraging these partnerships for better e-commerce outcomes. Finally, he invites North Texas e-commerce professionals to an upcoming event at Martin House Brewing and offers a free e-commerce problem-solving session for interested listeners.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, I break down Adobe's new "Adobe Commerce as a Cloud Service," a SaaS offering that's shifting the ecommerce landscape in a significant way. Unlike Adobe Commerce Cloud (a platform-as-a-service), Adobe’s latest solution is fully multi-tenant, composable, and headless, providing automatic updates, reliable performance, and deep integrations with the broader Adobe ecosystem. I explore standout features like built-in digital asset management, powerful B2B functionality, and innovative generative AI through Adobe Firefly. Drawing from Adobe Summit and thorough research, I explain why this offering matters for ecommerce businesses, how it compares to competitors like Shopify, and what merchants need to know about adopting Adobe Commerce as part of their strategy.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, host Joshua Warren, CEO of Creatuity, an e-commerce agency, discusses common e-commerce challenges and categorizes them into three main areas: systems problems, process or policy problems, and people problems. Joshua shares his insights on how to identify and address these issues based on his extensive experience in e-commerce problem-solving sessions. He also emphasizes the importance of addressing process, policy, and people issues before deciding to switch e-commerce platforms. Additionally, Joshua announces upcoming detailed discussions on Adobe Commerce as a Cloud Service and invites viewers to join e-commerce meetups in North Texas.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, we dive into the major announcements from Adobe Summit, focusing on Adobe's new SaaS version of Adobe Commerce. This episode covers the launch details, features, and functionalities of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, and discusses their implications for merchants, agencies, and the broader e-commerce ecosystem. We also analyze the pros and cons of these new offerings and explore what they mean for the future of Magento and Adobe Commerce. Join us to understand how these innovations can reduce your total cost of ownership, improve site performance, and offer more options in the evolving e-commerce landscape.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren dives into his experiences with omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He discusses various solutions implemented, such as buy online, pickup in store, curbside pickup, and vendor ship to store. Key challenges and innovative solutions are highlighted, including compliance with ATF regulations, integrating with older ERP systems, and responding to the COVID-19 pandemic with rapid curbside pickup deployment. Additionally, Joshua shares insights into the development of a headless order management system and a mobile point of sale system, providing valuable lessons for retailers of all sizes. Tune in for a deep dive into the complexities and solutions of modern omnichannel retailing.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, we dive into your questions about Omnichannel Retail with expert Joshua Warren. With extensive experience in integrating online and physical store operations, Joshua discusses the impact of the pandemic on retail, the importance of real-time integrations, and the nuances of buy online pickup in-store (BOPIS). Explore the operational and technical challenges, training needs, and the future of AI-driven digital twins in retail fulfillment. Don't miss the teaser for the next episode focusing on successful BOPIS implementations with Rural King and Family Farm and Home. Tune in to become well-versed in the latest trends and best practices shaping the future of Omnichannel Retail.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, join us for a unique discussion as we explore the future of e-commerce agencies in an AI-driven world. Our host, Joshua Warren, dives into the significant shifts happening in the industry, from the increasing commoditization to the essential role of trusted advisors for merchants. Through an impromptu Q&A, discover insights on how the role of e-commerce agencies has evolved over 25 years, why personal relationships are making a comeback, and how to find real solutions amidst the AI boom. Additionally, learn about maintaining mental health and achieving peace of mind in e-commerce projects. Don't miss this thought-provoking episode packed with practical advice and forward-thinking strategies.Links:Schedule a free 30 minute ecommerce problem solving session with Joshua:Joshua’s LinkedIn:

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the transformative potential of headless commerce specifically for B2B businesses. With the B2B e-commerce sector projected to hit $3 trillion in the U.S. alone by 2027, Joshua explains why traditional monolithic platforms are becoming a hindrance and how headless commerce can offer the flexibility, integration, and scalability needed to thrive. Through real-world examples, including Trade Tools and Ballard Industrial, Joshua demonstrates how headless architecture helps B2B companies overcome challenges like managing large catalogs, ensuring seamless integrations, and meeting modern buyer expectations. He also provides practical steps for transitioning to a headless approach. If you're facing platform constraints or looking to future-proof your e-commerce strategy, this episode is a must-watch.Links:Joshua’s LinkedIn:The future of B2B eCommerceTop trends and pain points for e-commerce buying in 2025Headless B2B Systems are the New Standard in EcommerceWhy headless commerce is now standard in B2B digital commerceThe 10 Best Headless Commerce Platforms of 2025Headless Commerce Platforms: 3 Leading Use Cases & Ultimate Benefits 50 B2B Stats You Need to Know To Crush It This QuarterTradeTools Case StudyBallard Industrial Case Study | BigCommerceImplementing B2B Headless Ecommerce

This episode, taken from Joshua Warren’s presentation at Meet Magento Florida, dives into the critical but often overlooked topic of tech debt. Hosted by the CEO of Creatuity, this talk explores the various types of tech debt, including accidental, intentional, and aging tech debt. It discusses the financial and operational impacts, backed by pertinent statistics, and shares ecommerce-specific examples and solutions. The episode also introduces a practical framework for identifying, prioritizing, and resolving tech debt, including leveraging AI tools like ChatGPT and Windsurf. A client case study illustrates the real-world application and benefits of addressing tech debt, emphasizing the importance of a culture that acknowledges and mitigates technical debt.Links:Joshua’s LinkedIn:Schedule a free 30 minute ecommerce problem solving session with Joshua: — Book a free 30-minute strategy session with Joshua to tackle your ecommerce challenges.Download the worksheet and slides:Meet Magento Florida

Join us backstage at Meet Magento Florida for a special episode of Commerce Today. Host Joshua Warren chats with David and Megan from Psyberware, seasoned veterans of the event, about their experiences and what's ahead. They discuss the nostalgic Imagine vibe revived at the event, Adobe's involvement, and challenges in e-commerce paid advertising. David and Meg share valuable insights on common mistakes merchants make, the importance of advanced data integrations, optimizing campaign structures, and utilizing comprehensive product data for better ad performance. Plus, some fun personal stories about the Magento community and milestones. Tune in for a deep dive into e-commerce strategies and a look at the vibrant Magento community.Links:Joshua’s LinkedInPsyberwareDavid Deppner on LinkedInMegan Deppner on LinkedInPsyberware on LinkedInMeet Magento FloridaSchedule a free 30 minute ecommerce problem solving session with Joshua: