Communicating Earth

How to communicate complex climate technology like a human beingNathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies.Hear Lucia’s experience of:Using communications to help climate startups scale to global companiesTranslating complex science into messages that human beings can understandBridging the gap between climate tech engineers and investors - so stories connectLucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis.Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/Life Size https://www.linkedin.com/company/life-size-mediaRecommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/ Additional notes: Life Size: https://lifesizemedia.com/Kempower: https://kempower.com/Synhelion: https://synhelion.comSustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/David Attenborough: https://es.wikipedia.org/wiki/David_AttenboroughNina Harjula: https://www.linkedin.com/in/ninamariaharjula/ Chris Wedding’s Climate CEOs newsletter: ​​https://entrepreneursforimpact.substack.com/aboutBloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-dailyReleased: 29 April 2026Run time: 55mListen on: Spotify | Apple Podcasts | Youtube