Connected with Pragmatic Solutions

iGaming CRM specialist Kyborg explains how operators can move beyond deposit-focused campaigns to build behavioural-based retention strategies, manage VIP churn proactively, and integrate AI without losing strategic control. Brigitta Szenczy is Co-Founder of Kyborg, a specialist CRM and player lifecycle agency with a decade of iGaming experience. She works with operators to diagnose CRM weaknesses, design lifecycle strategies, and execute across retention, VIP management, and player engagement. This conversation covers the full scope of iGaming CRM strategy, from goal-setting and tooling selection to personalisation, VIP warning signals, and the practical role of AI in day-to-day operations. Some of the topics covered are: - Why treating deposit conversion as the primary CRM success metric leads operators to optimise for the wrong outcome. - How to diagnose business weak points before setting KPIs, rather than building campaigns first and measuring results after. - The difference between behavioural-based real-time CRM and campaign scheduling, and why these are frequently confused. - How to select CRM tooling based on platform integration, compliance requirements, and market-specific functional needs. - When generic campaigns outperform personalised ones, and how to judge which approach is appropriate at each stage of the player relationship. - How CRM functions as an early warning system for VIP churn by tracking behavioural signals before revenue impact becomes visible. - Where AI adds genuine value in CRM operations, and where human expertise remains necessary. The importance of product and operational alignment for CRM to function effectively. Chapters 00:00:00 Introduction to Kyborg and CRM Strategy 00:01:36 What is Kyborg: Agency Services and Approach 00:04:14 Identifying Problems and Setting Strategy 00:06:06 Platform Requirements and Tooling Selection 00:08:40 Setting Goals and Avoiding Common Pitfalls 00:15:03 Beyond CRM: Product Alignment and UX Issues 00:17:13 Generic vs Personalized Campaigns: When to Use Each 00:20:31 Key Focal Points: Retention and Conversion First 00:24:58 AI in CRM: Ally Not Enemy 00:29:56 VIP Strategy: Personalization and Early Warning Systems Kyborg is a specialist CRM and player lifecycle agency serving iGaming operators across multiple markets, providing strategy, execution, and ongoing optimisation across the full player lifecycle.The Connected with Pragmatic Solutions podcast brings you the latest insights in iGaming technology and innovation. Produced in collaboration with NEXT.io — The World's iGaming Community. More at www.pragmatic.solutions/connected #igaming #podcast #igamingcrm #playerretention #igamingmarketing

Do you have a clear view of player behaviour across markets? What if the data behind your decisions is only telling part of the story? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Max Tesla, CEO and Co-Founder of Blask, about how iGaming businesses can access real-time competitive intelligence to make better-informed market decisions. Blask is a market intelligence platform built specifically for iGaming, tracking more than 5,000 brands across 126 countries. It provides operators, game providers and investors with daily visibility into where player attention is moving, how brands are performing relative to each other, and how markets are evolving in real time. The conversation explores how this data is used in practice, from benchmarking performance and shaping acquisition strategy to evaluating market entry and supporting M&A due diligence. Chapters 00:00:00 Introduction to Blask and Market Intelligence 00:02:52 The Blask Index: Measuring Player Attention 00:04:03 Brazil Case Study: Timing Market Entry Decisions 00:06:30 Game Provider Intelligence and Lobby Visibility 00:09:14 Platform Demo: Real-Time Market Analytics 00:11:24 Understanding the Blask Index Methodology 00:12:58 Competitive Benchmarking and Market Positioning 00:14:48 M&A Intelligence and Competitive Earnings Baseline 00:16:56 Growth Without Context: The Tesla and CPG Examples 00:21:03 Regulated vs Offshore Market Analysis 00:25:46 Industry Trends: US Market Underestimation 00:29:14 Africa: The Fastest Growing Opportunity 00:31:13 Market Share Trajectory vs Absolute Growth 00:32:32 Future Predictions: AI Agents and Prediction Markets 00:34:02 UAE Emergence and US State-by-State Window Closing 00:36:22 Getting Started with Blask: Access and Pricing Some of the topics covered include: • Blask Index insights into player attention shifts and its reliability compared with revenue and deposit data. • How operators and studios use attention data and lobby analytics to understand visibility and performance across markets. • The use of competitive earnings baselines as an independent check on revenue claims in M&A transactions and investment due diligence. • What the data reveals about emerging opportunities in markets such as the US, Africa and prediction markets. • Differences between offshore and locally regulated market share across Brazil, Germany, and the UK. • The impact of AI on how market intelligence is consumed and applied across the industry. The Connected with Pragmatic Solutions podcast brings you the latest insights in iGaming technology and innovation, in collaboration with NEXT.io — The World’s iGaming Community. More at www.pragmatic.solutions/connected #igaming #podcast #competitiveintelligence #marketintelligence #igamingdata

How does the investment market view your iGaming business and what creates value? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Crispin Nieboer, Partner at Tekkorp Capital, about how iGaming operators and B2B providers can build, protect, and realise value. Crispin brings decades of experience in the industry, having served in C-Level roles from start-ups to Tier-1 operators. At Tekkorp, he advises companies and founders across the buy and sell side, with a focus on helping businesses structure for long-term value before any transaction process begins. This in-depth interview explores the journey from early-stage capital decisions to exit strategy, drawing on current examples from multiple jurisdictions across the industry. Chapters 00:00:00 Introduction to M&A in iGaming 00:02:09 What is Tekkorp Capital: Advisory Services Explained 00:03:56 The Best Time to Sell Your Business 00:08:30 Primary Value Drivers in B2C and B2B Businesses 00:12:52 Brazil Case Study: Unregulated to Regulated Market Transitions 00:15:05 Flutter's M&A Success Story and Acquisition Strategy 00:16:01 Early Stage Courtship: Building Buyer Relationships 00:17:11 Crypto and Unregulated Markets: Value and Risk Assessment 00:20:46 Innovation Gap: Why Crypto Brands Lead in User Experience 00:25:28 Capital Raising Strategy: Equity, Debt, and Alternative Structures 00:31:39 Combating Low Valuations and Controlling the Narrative 00:32:58 M&A as a Growth Strategy: When to Buy vs Build 00:35:35 Common M&A Pitfalls: Beyond Price and Overpaying 00:38:40 Earn-Outs and Founder Retention Strategies 00:40:49 Market Opportunities: Finland, New Zealand, and Emerging Territories 00:43:06 Africa and Canada: Growth Markets with Different Challenges 00:44:36 UK Market Impact: Tax Changes and Consolidation Pressures 00:46:22 The Future: Recreational Gaming and Social-to-Real Money Bridge 00:48:28 Emerging Products: Sweepstakes, Prediction Markets, and DFS 2.0 00:51:31 Deal Analysis: Flutter and FanDuel Masterclass vs Penn and Barstool Lessons 00:55:42 Tekkorp's Approach: Operator Experience and Long-Term Partnerships Tekkorp Capital advises operators, founders, and investors across the global gambling sector on buy-side and sell-side transactions, strategic partnerships, and corporate development. The Connected with Pragmatic Solutions podcast brings you the latest insights in iGaming technology and innovation. Produced in collaboration with NEXT.io — The World's iGaming Community. #igaming #podcast #mergersandacquisitions #igamingstrategy #corporatedevelopment

How can your marketing teams get full value from their technology stack? Are your acquisition and engagement strategies keeping pace with rising costs and competition? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Simon Gatenby, a marketing and technology leader who has played a key role in transforming the digital marketing capabilities of some of the industry’s largest operators. They discuss how the marketing tech ecosystem in iGaming is evolving and what it takes to create a data-driven, compliant, and agile marketing function in today’s regulated markets. The candid in-person interview includes: Chapters 00:00:00 Introduction to Marketing Technology in iGaming 00:01:51 Why Marketing Technology Defines Business Success 00:05:08 The Marketing Funnel: Awareness and Acquisition 00:07:00 Conversion Optimization and Landing Page Experience 00:09:44 Multi-Channel Engagement and Retention Strategy 00:12:15 Real-Time Personalization and Content Assembly 00:19:47 The PAM Platform: Data Integration and Signal Processing 00:24:52 Attribution Challenges and Privacy-Safe Marketing 00:25:48 Player Protection and Regulatory Compliance in MarTech 00:32:33 Channel Selection: Push, Email, SMS, and Context 00:35:17 Real-Time Marketing and Bad Session Recovery 00:40:39 Bonus Optimization and Incrementality Measurement 00:43:23 The Evolution of Marketing Teams and Roles 00:45:33 AI Revolution: From Copywriting to Campaign Execution 00:52:17 Brand Building vs Performance Marketing Balance 00:56:40 Auditing Your MarTech Stack: Two Critical Questions 00:58:27 Why iGaming Leads in Marketing Innovation Produced by @PragmaticSolutionsPlatform in partnership with‪ @nextdotio More at www.pragmatic.solutions/connected #martech #igaming #igamingindustry

There's a problem impacting the iGaming industry that you may not be aware of, and that is eroding trust and credibility. It's pirated, fake games content. The problem is bigger than you may think, and we all have a part to play in eliminating it. In this episode of Connected with Pragmatic Solutions, our CEO, Ashley Lang, sits down with James Elliott, Founder of @Gamecheckcom to discuss the growing issue of copied and manipulated casino games present across the industry. James explains how Gamecheck is working with operators, suppliers, and players to verify the authenticity of game content across websites. The conversation outlines the risks for operators and the practical steps they can take to protect their environments. Chapters 00:00:00 Introduction to Game Piracy in iGaming 00:01:16 What is Game Check: Fighting Fake Casino Games 00:02:23 The Scale of the Problem: Why Players Are Being Cheated 00:05:05 The Game Check Seal: Authentication for Players 00:07:03 Building Trust: The New Standard for Authenticity 00:08:30 Why Legitimate Operators Should Participate 00:11:58 Affiliates and Industry Stakeholders: Everyone Has a Role 00:13:46 Continuous Monitoring: Detecting Game Switching Tactics 00:15:53 How It Works: Operator Enrollment and Player Experience 00:19:01 Game Provider Support and Industry Impact The Connected Series spotlights innovative providers in the industry, delivering practical solutions to real-world iGaming challenges. Produced by @PragmaticSolutionsPlatform, in partnership with@nextdotio All about @Gamecheckcom: www.gamecheck.com More at www.pragmatic.solutions/connected #playerprotection #igaming #igamingindustry #compliance #onlinecasino

How secure is your login process? Are passwords costing you players? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Rob Griffin and Michael Tanaka, co-founders of MIRACL. They discuss how MIRACL is transforming authentication for iGaming operators by eliminating passwords, streamlining multi-factor login, and delivering a secure, two-second sign-in experience that works seamlessly across all devices and browsers. MIRACL’s cloud-based authentication technology offers operators a 99.9% login success rate, significantly higher than traditional passwords or SMS-based 2FA. By reducing friction, cutting costs, and ensuring compliance with evolving regulatory requirements, MIRACL helps operators protect customer accounts while enhancing the user experience—keeping players engaged and reducing support burdens. Chapters 00:00:00 Introduction to MIRACL and Authentication Challenges 00:01:17 What is MIRACL Trust: Passwordless Authentication Explained 00:02:17 The Problem: Security, Regulation, and User Experience 00:03:47 Why Legacy Authentication Methods Fail 00:04:59 Live Demo: The MIRACL Login Experience 00:06:34 Advanced Cryptography and Zero-Knowledge Proof 00:08:22 Registration Process and Seamless Integration 00:10:50 The 99.9% Login Success Rate Advantage 00:12:52 PIN Reset and Customer Support Integration 00:16:31 Regulatory Compliance Across Global Markets 00:18:17 Competitive Landscape: SMS, Passkeys, and Alternatives 00:20:49 Unified Experience Across All US Regulators 00:22:07 100% Compatibility: The Technical Differentiator 00:22:35 Closing Remarks and Next Steps The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with @nextdotio #igaming #igamingindustry #businesspodcast More at www.pragmatic.solutions/connected

How can you scale your business to a new regulated market 3x faster? Could a 4x performance boost be hiding in your infrastructure? In this special episode of Connected with Pragmatic Solutions, our CEO Ashley Lang sits down for an in-depth conversation with Sergey Kurson and Serhii Avramchuk, part of the founding team of the iGaming vertical at Amazon Web Services (AWS). They explore how AWS established a dedicated iGaming division, the unique needs of regulated operators, and the consultative role AWS plays in helping operators scale faster, stay compliant, and deliver more personalised player experiences. AWS is more than a cloud hosting provider. Their iGaming-focused teams work hands-on with operators to optimise infrastructure, reduce latency, enhance security, and support multi-jurisdictional compliance. Through deep technical expertise and global infrastructure, AWS empowers operators to move faster, cut costs, and focus on what matters most: building better player experiences. At Pragmatic Solutions, we’ve built a strong, collaborative partnership with AWS to power our PAM platform globally. By working closely with AWS’s specialist iGaming team, we ensure our infrastructure is optimised for high availability, low latency, and regulatory compliance across jurisdictions. This partnership allows us to co-consult with operators, identify performance and cost efficiencies, and jointly support market expansion strategies, giving our clients access to world-class technology and proven operational guidance. Chapters 00:00:00 Introduction to AWS and the iGaming Industry 00:01:33 The Origin Story: Building AWS's iGaming Division 00:04:03 Amazon's Culture: Bias for Action and Leadership Principles 00:08:18 Overcoming Cloud Adoption Barriers in iGaming 00:13:26 AWS as an Innovation Accelerator 00:15:48 Beyond Infrastructure: Business Consultation and Ecosystem Support 00:21:29 Key Industry Priorities: Performance, Security, and Global Expansion 00:27:29 Security and Regulatory Compliance Tools 00:40:52 Real-Time Personalization and Data-Driven Decision Making 00:49:19 The AI Revolution: Talking to Your Data 00:50:28 The AWS Ecosystem Effect and Future Trends 00:59:50 Cost Optimization and Getting Started with AWS Each episode of Connected highlights technology providers shaping the future of iGaming. Brought to you in collaboration with @Next.io #igaming #aws #igamingindustry #igaming #igamingindustry #businesspodcast #igaming #igamingindustry #businesspodcast #igaming #igamingindustry #businesspodcast More at www.pragmatic.solutions/connected

Is your sportsbook platform truly maximising your margins? Can margin optimisation drive significant revenue without increasing operational costs? In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang sits down with Gareth Crook, Senior Vice President of Sports at Pragmatic Play, to discuss the company’s strategic entry into the sports betting vertical. Pragmatic Play Sports offers operators a fully outsourced sportsbook solution, including platform, trading, risk management, and 24/7 support. Through partnerships with official data providers, deep experience in regulated markets, and a laser focus on margin optimisation, it empowers operators to grow efficiently and profitably, whether launching sports for the first time or re-platforming from legacy solutions. Chapters 00:00:30 Introduction to Pragmatic Play Sports and Gareth Crook 00:02:19 From Police Force to Sports Trading: Gareth's Journey 00:04:29 Pragmatic Play's Entry into the Sportsbook Market 00:07:52 Full-Stack Solution: Platform, Trading, and Managed Services 00:09:52 Three Key Differentiators: Data, Trading, and Experience 00:10:20 Official Betting Data: Simplifying Complexity 00:11:27 Margin Optimization: The 1% Revenue Difference 00:13:37 Flexible Models: From Fully Outsourced to Hybrid Partnerships 00:14:42 Reference Customers: Dazn Bet and Quinn Bet Success Stories 00:18:29 Quantifiable Results and Margin Performance 00:20:25 Product Roadmap: Esports and Player Markets Expansion 00:23:09 Getting Connected with Pragmatic Play Sports Each episode of Connected puts the spotlight on standout providers shaping the future of iGaming – all integrated with the Pragmatic Solutions Player Account Management (PAM) platform and solving real operator problems. Brought to you in collaboration with NEXT.io More at www.pragmatic.solutions/connected

Are your marketing campaigns fully leveraging the power of AI and real-time data? What if your CRM strategies could run with 75% less effort? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang interviews Simon Lidzén, co-founder and CEO of Fast Track, to explore how the company is reinventing CRM to deliver the ultimate 1 to 1 player engagement experience. Fast Track’s real-time player engagement platform is helping operators embrace automation, adopt AI, and deliver more personalised experiences without increasing headcount or complexity. Their commitment to excellence, flexibility, and efficiency is key to empowering operators to dominate acquisition channels and deliver greater returns to their shareholders. Chapters 00:00:30 Introduction to FastTrack and Simon Lydzean 00:02:27 What is FastTrack: Digitalizing the iGaming Industry 00:03:23 Three Pillars: Excellence, Flexibility, and Efficiency 00:05:38 The Value Proposition: Beyond Cost Recovery 00:06:38 Singularity and the Future of One-to-One Personalization 00:08:11 AI-Powered Player Modeling and Decision Layer 00:09:24 Real-Time Data Architecture and Multi-Channel Orchestration 00:10:33 The FastTrack Pathway: Onboarding and Partnership Approach 00:12:48 Measuring Impact and Tailored Business Objectives 00:15:04 Navigating Regulation with Governance and Compliance 00:17:22 Technical Compliance Architecture and Policy Management 00:19:33 Key Takeaways: Real-Time Data and AI Readiness 00:22:03 Expanding the Portfolio: Gamification and Player Value Modeling 00:22:56 Partnership with Pragmatic Solutions and Getting Started The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

How much additional revenue could you gain by automating your marketing campaigns at scale? Can legacy CRM systems keep pace with real-time player actions? How is your CRM setup preparing your team for agentic AI in iGaming? In this episode of Connected with Pragmatic Solutions our Director of Client Relations & Programme Amy Santos speaks with Tommy Kearns, CEO of Xtremepush, to explore how this innovative marketing services provider is helping operators transform how they acquire, retain, and reactivate players. Xtremepush delivers a single, unified platform that combines CRM, gamification, loyalty, and AI-driven personalisation - all powered by real-time customer data. Tommy explains why eliminating data silos is key to driving smarter engagement and how Xtremepush can drive 600% revenue growth and double active players. Chapters 00:00:00 Introduction to Xtremepush and Tommy Kearns 00:01:15 What is Xtremepush: Real-Time CRM and Loyalty Platform 00:02:30 Three Pillars of Competitive Advantage 00:03:19 Unified Stack: Real-Time Data Ingestion and Activation 00:03:51 Integrated Gamification and Loyalty Solutions 00:06:28 Core Problems Solved: Acquisition to Lifetime Value 00:09:08 Success Stories: Betsson Brazil and The Pools UK 00:10:41 Partnership Approach and Expert-Driven Use Cases 00:11:26 Future Evolution: Agentic AI and the Next Layer 00:15:16 Staying Connected with Xtremepush The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

Dealing with too many payment providers in different markets? What if one integration could enable 600+ local payment methods? In this episode of Connected with Pragmatic Solutions, Andrea Sala, Partnerships Manager at Nuvei, talks with our CEO Ashley Lang about how operators can streamline payments and drive growth using scalable, future-ready technology. With over 20 years in the iGaming industry, Nuvei supports regulatory readiness and evolving player needs through a single integration, global and local coverage, and access to hundreds of payment methods. As a long-standing integrated partner of Pragmatic Solutions, Nuvei helps operators deliver seamless, compliant payment experiences worldwide. Chapters 00:00:00 Introduction to Nuvei and Andrea Salah 00:01:50 What is Nuvei: Global Payment Provider Overview 00:02:39 Comprehensive Payment Coverage and Modular Approach 00:04:03 Market Expansion and Single Integration Benefits 00:05:36 Anticipating Regulation and Name Verification 00:06:48 Competitive Advantages: Direct Connections and Risk Management 00:09:57 Operator Success Stories: Rank Group and Brazil 00:12:22 Getting Started with Nuvei: Tailored Solutions 00:14:17 Omni-Channel Support: Land-Based and Online Integration 00:16:00 Partnership Philosophy and Future-Ready Solutions The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io More at www.pragmatic.solutions/connected

🎧 The Connected with Pragmatic Solutions podcast has filled a gap in the market in terms of product discovery and is exceeding our viewership expectations. We're grateful to our integrated partners for joining the conversation and sharing strategic insights that bring true value to operators. Having launched 7 thought-provoking episodes so far, in partnership with NEXT.io - The World’s iGaming Community, we’re keen to hear which topics resonated most and what you’d like to see covered next! 👉 Explore the series here, and let us know your thoughts: https://pragmatic.solutions/integration-hub

What if your jackpot product could deliver a guaranteed monthly GGR uplift? Can jackpot free bets become a meaningful engagement and reactivation tool? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang dives into the innovative world of jackpot mechanics with Peter Mareš, CTO of ThrillTech, a company reimagining how operator-branded jackpots engage players and grow revenue. Highlights from the episode include: 🔹 Why bespoke jackpots outperform one-size-fits-all solutions 🔹 How ThrillTech drives up to 10% GGR uplift without touching RTP 🔹 Player-funded vs operator-funded mechanics: how to choose 🔹 Community payouts, flexible triggers, and smart segmentation 🔹 Why operators are adopting jackpot strategies across the entire user journey Chapters 00:00:41 Introduction to ThrillTech and Peter Mourash 00:02:45 What is ThrillTech: Enhancing Player Interaction 00:04:00 Operator-Branded Jackpots: The Side Bet Revolution 00:07:07 Player Opt-In and Jackpot Mechanics 00:09:32 Event-Driven Jackpots: Beyond Gaming 00:11:38 Jackpot Customization and Mathematics 00:12:35 Community Payout Strategies and Winner Distribution 00:13:41 Performance Metrics: The 10% GGR Uplift 00:16:54 Player Lifecycle and Jackpot Free Bets 00:20:30 Integration Options: Self-Hosted vs SaaS 00:23:29 Building Trust Through Winner Transparency 00:24:23 The Origin Story and Market Differentiation 00:26:53 Closing Thoughts and Playing Card Collection Each episode of Connected puts the spotlight on standout providers shaping the future of iGaming – all integrated with the Pragmatic Solutions PAM platform and solving real operator problems. Brought to you in collaboration with NEXT.io More at www.pragmatic.solutions/connected

How do you spot a loyal player on their first session? Are you spending bonus funds on the right customers, or wasting them? What if your acquisition team is bringing in the wrong kind of traffic? These are just a few of the questions we tackle in Episode #6 of Connected with Pragmatic Solutions, featuring Gerry Murray, Co-Founder of Cyclickal. Gerry shares how Cyclickal helps operators unlock commercial growth by predicting player value from day one, aligning acquisition strategies with actual long-term player behaviours and bridging internal silos between marketing, product, and data teams. The discussion, hosted by our CEO, Ashley Lang, highlights how the integration with Pragmatic Solutions’ Data Lake enables quick extraction and structuring of data, driving fast, actionable insights for operator growth. Chapters 00:00:47 Introduction to Cyclickal and Jerry Murray 00:01:52 The Origin Story: From 32Red to Cyclickal 00:03:52 Bridging Media Acquisition and Customer Retention 00:05:15 The Lifecycle Health Check: Gateway to Growth 00:07:01 User Testing and Product Experience Analysis 00:08:18 Data Requirements and Platform Integration 00:11:44 Improving Acquisition Efficiency 00:13:03 Predicting Player Value from Day One 00:14:27 Understanding Bonus Behavior and Customer Profiles 00:16:06 Platform Orchestration and Real-Time Insights 00:17:33 Success Story: UK Casino Doubles in 18 Months 00:19:38 Brazilian Market: Navigating Regulation at Scale 00:21:01 Mass Acquisition and Predictive Modeling 00:21:53 Long-Term Client Relationships and Service Model 00:24:20 Closing Thoughts and How to Connect Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

How can operators avoid losing millions with security-first aggregation? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks to Alexandre Tomic, founder of Alea, to explore how they’re simplifying content distribution for operators and delivering massive reach for studios. Alexandre explains how Alea takes a partner-first approach to aggregation, intentionally avoiding platform development to focus on secure, API-driven game delivery. Their model prioritises speed to market, integration stability, and commercial efficiency - empowering operators to expand faster, simplify compliance, and distribute content more intelligently. Chapters 00:00:00 Introduction: Meet Alex Talmyk of Alea 00:01:28 The Journey from B2C to B2B Aggregation 00:04:26 Security-First API Strategy 00:05:18 Becoming API and Game Specialists 00:06:22 The Critical Importance of API Security 00:07:38 Time to Market and Integration Efficiency 00:10:14 Beyond Technical: Administrative and Commercial Benefits 00:12:10 Distribution Network for Game Providers 00:14:24 What Sets Alea Apart: Reverse Integration Model 00:17:39 The Million Dollar Security Risk 00:19:54 Partnership Success Story with Pragmatic Solutions 00:22:00 Future Roadmap: Sweepstakes and Social Casino 00:24:59 Building Long-Term Relationships 00:26:52 Closing Thoughts and Partnership Appreciation Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

How confident are you in your onboarding journeys? Are your compliance workflows helping or hindering growth? In our latest Connected with Pragmatic Solutions podcast, our COO, Michael Boylan speaks with Riten Gohil from Signicat, to explore how innovation is reshaping risk management and compliance in the iGaming industry. Topics include building flexible, data-driven KYC, KYB, and AML workflows that scale across global markets, as well as detecting fraud and bonus abuse early in the customer journey—before costly checks are triggered. Whether you are launching in a new region or fine-tuning existing flows, this episode is packed with insights to help your business build trust, stay compliant, and grow sustainably. Chapters 00:00:37 Introduction to Signicat and Britten Gohill 00:02:03 Product Overview: KYC, KYB and Workflow Solutions 00:03:18 Early Risk Detection and Fraud Prevention 00:05:06 Key Problems Solved for Gaming Operators 00:06:23 Market Expansion and Regulatory Compliance 00:08:10 Bonus Abuse Prevention Strategies 00:08:37 AML and Responsible Gambling Solutions 00:09:33 The Signicat Difference: Expertise and Partnership 00:11:57 Partnership with Pragmatic Solutions 00:12:28 How to Connect with Signicat Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

The less it’s noticed, the greater the impact. Which part of the user experience brings the most value by staying as effortless as possible? In the 3rd episode of Connected with Pragmatic Solutions, Johan Strand, CEO of Zimpler, describes how account-to-account payments are transforming the way operators manage conversion, compliance, and customer experience. As open banking adoption accelerates across regulated markets, the value of embedding payments into the user journey, with minimal friction, is only growing. Drawing on success in diverse regulated markets such as Sweden and Brazil, Johan explains how Zimpler’s ability to streamline KYC, reduce fraud, and accelerate onboarding delivers tangible results for their partner operators. Chapters 00:00:00 Introduction to Zimpler and the Payment Revolution 00:01:35 Zimpler's Journey: From Startup to Payment Specialist 00:02:56 Creating Value Through Seamless Bank Payments 00:04:02 The Nordic Success Story: Dominating with Bank Payments 00:06:38 Fraud Prevention and Compliance Advantages 00:09:26 Real-World Success: 5% Conversion Boost Case Study 00:13:12 Partnership Philosophy: Customer Success First 00:17:08 Strategic Focus: Best-in-Market Over Wide Coverage 00:16:42 The Invisible Payment: When Users Don't Notice 00:21:04 Closing Thoughts and Partnership Benefits Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. Hosted by our CEO, Ashley Lang, the new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

What if compliance didn’t slow you down - but actually drove growth? How can operators future-proof their compliance strategies while maximising player value? What role does behavioural data play in redefining responsible gambling at scale? In this episode of Connected with Pragmatic Solutions, Paul Foster and Simon Bold of Crucial Compliance reveal how automation, behavioural modelling, and deep integration can empower operators to protect players, reduce overheads, and boost long-term value. The conversation explores how Crucial Compliance helps manage risk, streamline compliance, and unlock player value from day one. Chapters 00:00:11 Introduction to Connected with Pragmatic Solutions 00:00:41 What is Crucial Compliance? 00:01:02 Core Products: Crucial 360, RG, and AML 00:01:41 Operator Value and Business Impact 00:02:36 Success Story: Managing VIP Players with Behavioral Modeling 00:03:38 Platform Integration and Data Requirements 00:04:21 Time to Value and Model Effectiveness 00:05:06 Back Office Access and User Experience 00:06:01 Global Market Coverage and Adaptability 00:07:39 Onboarding Process and Stakeholder Benefits Connected is a video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. Hosted by our CEO, Ashley Lang, the new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

How is AI changing the role of B2C marketers in iGaming? What impact does personalised engagement have on customer lifetime value? Motti Colman, VP Revenue at Optimove, joins us to explore these topics and more in the first episode of “Connected with Pragmatic Solutions.” Chapters 00:00:00 Introduction to Optimove and Connected Podcast 00:01:09 Core Problems Optimove Solves for Gaming Operators 00:02:07 Business Impact and Cutting Through Market Noise 00:03:50 Competitive Differentiation and Market Position 00:05:01 Data-Driven Foundation and Customer Understanding 00:08:13 Real-Time Marketing and Historical Data Integration 00:10:13 AI Capabilities and the Positionless Marketer 00:12:53 Success Stories with Major Operators 00:14:48 PAM Integration and Technical Implementation 00:17:39 Regulatory Compliance and Responsible Gambling Optimove is a CRM powerhouse that helps iGaming operators maximise customer lifetime value through smarter, personalised engagement. Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. Hosted by our CEO, Ashley Lang, the new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape. More at www.pragmatic.solutions/connected

We are excited to announce the launch of Connected with Pragmatic Solutions - a weekly video podcast series created in collaboration with NEXT.io. This spotlight series showcases conversations with our integrated partners who are driving innovation and delivering strategic value to iGaming operators across the globe. Each week, explore expert perspectives on the trends, technologies, and challenges shaping the future of the iGaming industry. New episodes drop every Tuesday, starting 29th April!