Consumed

What do consumers actually think about real estate agents when they buy or sell a home? In this episode of Consumed, Lance Pendleton sits down with real consumers for honest, unscripted conversations about their experiences working with agents and the answers are eye-opening. You'll hear what buyers and sellers really care about, why Zillow and online portals dominate the search experience, how consumers evaluate trust, and what separates forgettable agents from truly valuable partners. The conversations also explore commission confusion, communication breakdowns, weak follow-up systems, and the growing expectation that agents should provide more than just access to listings. Most importantly, these consumers explain what made them feel supported, educated, and confident during the process and what made them question the value agents provide altogether. If you want to understand how consumers actually experience the real estate industry instead of just hearing what agents tell each other in sales meetings, this episode is essential listening. This podcast is produced by Two Brothers Creative.  

What do real estate agents actually need to run a successful business and why does it feel like they're not getting it? In this episode of Consumed, Lance Pendleton sits down with three experienced agents from across the country to have an honest, unfiltered conversation about what's missing in today's real estate industry. From communication challenges and lack of meaningful support to misaligned brokerage values and the realities of running a solo business, this discussion pulls back the curtain on what agents are really dealing with day to day. The panel dives into the need for better systems, smarter support, and more alignment between agents and the companies they work under. They also explore the role of assistants, the difficulty of giving up control, and the growing gap between what brokerages promise and what agents actually receive. More than anything, this episode highlights a simple truth: great agents are already doing the hard work. It's the systems around them that need to catch up.   Connect with Barbara Benotto: Website: https://barbarabenotto.com/ Email: [email protected]   Instagram: https://www.instagram.com/buywithbarbara/     Connect with Kelly Kozlowski: Website: https://www.compass.com/agents/kelly-kozlowski/ Email: [email protected] Instagram: https://www.instagram.com/kellykoz_denver/   Connect with Lisamari Emery: Website: https://www.compass.com/agents/lisamari-emery/ Email: [email protected]    This podcast is produced by Two Brothers Creative.

What if the biggest force shaping the real estate industry right now isn't helping agents, but quietly taking control back from them? In this episode of Consumed, Lance Pendleton pulls back the curtain on a controversial topic: the evolving role of brokerages in modern real estate. From the early days of physical offices and listing binders to today's digital-first, agent-driven world, Lance breaks down how the power dynamic has shifted and why it may be shifting back again. He explores brokerage consolidation, commission structures, and the growing push toward privatized listings, all while challenging the narrative that these changes are in the best interest of agents or consumers. With real-world examples and blunt insights, this episode dives into how brokerages make money today, what agents are actually paying for, and why many may be overestimating the value they receive. This podcast is produced by Two Brothers Creative.

What does the real estate process look like through the eyes of someone actively buying and selling right now? In this episode of Consumed, Lance Pendleton sits down with Mike Weiner, a technology sales executive who is currently navigating both sides of the real estate transaction (selling his home while purchasing another). From commuting challenges and family life to navigating listings, portals, and agent relationships, Mike shares his unfiltered perspective as a consumer in today's market. The conversation dives into how buyers actually search for homes, why portals like Zillow and Redfin feel more intuitive than MLS systems, and where agents can create a better experience for modern consumers. Mike also shares candid thoughts on private listings, how agents stay competitive, and what surprised him most about real estate commissions and negotiation. If you want to better understand what consumers expect today, and where the industry still has room to evolve, this episode offers honest insight from someone living the process in real time. This podcast is produced by Two Brothers Creative.

What does the real estate process actually feel like from the consumer side? In this episode of Consumed, Lance Pendleton sits down with Clare Acosta, an educator, attorney, and recent single homeowner who relocated across the country, to unpack her unfiltered experience selling and buying in two very different markets. From interviewing multiple agents and negotiating commission structures to navigating low inventory, solar panel complications, financing hurdles, and cross-country stress, Clare shares what stood out, what surprised her, and what agents often overlook. The conversation dives into trust, transparency, partnership, pricing strategy, and consumer advocacy, especially in a post-settlement real estate environment where buyers and sellers have more decisions (and more confusion) than ever. If you want to understand how consumers truly experience the process, and what builds trust versus erodes it, this episode offers rare, honest insight straight from someone who just lived it. https://notablehome.com/ https://susanvanechproperties.com/agent/carrie-braley  This podcast is produced by Two Brothers Creative.

Public adjusters might be the most powerful resource your clients have never heard of. In this episode of Consumed, Lance Pendleton sits down with Michael Bilt, CEO and Founder of Atlas Adjusting, to break down what a public adjuster actually is, and why every real estate agent should know one. Most homeowners assume their insurance company is fully on their side. But when disaster strikes (fire, flood, pipe break, water damage) the insurance company sends its own adjuster. And that adjuster works for them, not the homeowner. Michael explains how public adjusters advocate for policyholders, maximize claim settlements, and protect consumers from common insurance tactics like claim minimization, coverage caps, and confusing policy language. You'll also learn how agents can leverage relationships with public adjusters as a competitive differentiator and concierge-level service for their clients. If you want to better protect your clients, strengthen your referral network, and stand out in a crowded market, this episode is essential. Check out https://atlasadjustments.com    Or message Michael at [email protected]    This podcast is produced by Two Brothers Creative.

Artificial intelligence isn't replacing real estate agents, but it is changing how consumers find them. And for agents who haven't structured their digital presence intentionally, that shift can be costly. In this episode of Consumed, Lance Pendleton explains how AI-driven search is reshaping visibility, credibility, and consumer trust in real estate. Rather than focusing on tools or trends, Lance breaks down the fundamentals agents need to understand to show up where today's buyers and sellers are actually searching. You'll hear why AI platforms reward agents who answer real questions, how conversational search differs from traditional SEO, and why YouTube, Google Business Profiles, and content clarity matter more than ever. Lance also shares practical ways agents can audit their digital footprint and start positioning themselves for AI-assisted discovery without gimmicks or automation shortcuts. If you're worried about AI replacing agents, this episode reframes the conversation: the real risk isn't AI itself, it's being invisible in the systems consumers already trust. Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/   To learn more about Matterport visit us: https://matterport.com/  https://www.instagram.com/matterportmedia/  https://www.linkedin.com/company/matterport/  https://x.com/Matterport  https://www.facebook.com/Matterport/    This podcast is produced by Two Brothers Creative.

Artificial intelligence is everywhere in real estate right now, and for many agents, it's creating more confusion than clarity. Is AI something you should fear, ignore, or fully embrace? In this episode of Consumed, Lance Pendleton breaks down AI for real estate agents at the most practical level. No buzzwords. No overpromising. Just a clear explanation of what AI actually is, what it's not, and how agents can use it as an assistive tool rather than a replacement. Lance explains how consumers are already using AI to search for agents, why traditional SEO is changing, and how agents can structure their digital presence to show up in AI-driven searches. He also walks through real-world examples of using tools like ChatGPT to improve follow-ups, inspections, marketing, and decision-making, without sounding like a robot. If you've been overwhelmed by AI hype or unsure where to start, this episode gives you a grounded framework to use AI confidently, ethically, and effectively in your business. Reframe Agent AI Prompts: https://agent-prompt-guild.lovable.app/   This podcast is produced by Two Brothers Creative.

Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work. In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem. You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability. If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead. AI Agent Prompts https://agent-prompt-guild.lovable.app Connect with Cari: [email protected] Instagram: @boulderhomes Connect with Jennifer: [email protected] Instagram: @jennifervickco Facebook- https://www.facebook.com/jennifervickco/ Connect with Lynn: [email protected] Instagram: instagram.com/magnificenthomescharleston/ Facebook:  facebook.com/lynn.c.burnett Connect with Paul: [email protected] Instagram: @paulbastorealtordc Facebook: https://www.facebook.com/basto.paul/ LinkedIn: https://www.linkedin.com/in/paul-basto-realtor?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app This podcast is produced by Two Brothers Creative.  

Traditional real estate coaching doesn't fail because agents are lazy or unmotivated. It fails because it ignores how most agents' brains actually work. In this episode of Consumed, Lance Pendleton explains why coaching, business planning, and goal-setting systems routinely collapse for real estate agents—and how a deeper understanding of neurodivergence, ADHD, and executive function changes everything. Drawing from his background in behavioral psychology and personal experience working with thousands of agents, Lance shares the moment he realized the industry was solving the wrong problem. You'll learn why an estimated majority of agents are neurodivergent, how dopamine drives motivation, and why tactics like business plans and self-help systems often create shame cycles instead of progress. Lance also breaks down the five executive functions most agents struggle with—and why those struggles have nothing to do with intelligence or capability. If you've ever felt overwhelmed, inconsistent, or frustrated with yourself despite being great with clients, this episode will help you understand why—and what actually works instead. -- To learn more about Matterport visit us: https://matterport.com/ https://www.instagram.com/matterportmedia/# https://www.linkedin.com/company/matterport/ https://x.com/Matterport https://www.facebook.com/Matterport/ This podcast is produced by Two Brothers Creative.

Real estate agents are constantly told to "show their value." According to Lance Pendleton, that advice is not just outdated—it's actively holding agents back. In this episode of Consumed, Lance breaks down why "value" has become a meaningless term in real estate, how it quietly trains agents to operate from fear, and why differentiation—not value—is the real driver of trust with today's consumers. He explains why agents aren't in sales at all, how consumers actually evaluate their experience, and what happens when agents stop trying to impress and start designing better processes. You'll hear practical, real-world examples of differentiation that go far beyond CMAs and marketing decks—live pricing conversations, family-friendly showing strategies, immersive Matterport experiences, and creative ways to stay relevant between transactions without being annoying. If you're tired of repeating what every other agent says and want to create an experience consumers genuinely remember, this episode will change how you think about your role in real estate. -- To learn more about Matterport visit us: https://matterport.com/ https://www.instagram.com/matterportmedia/# https://www.linkedin.com/company/matterport/ https://x.com/Matterport https://www.facebook.com/Matterport/ This podcast is produced by Two Brothers Creative.

Most real estate agents think consumers care about their marketing, branding, and social media presence. The truth is they do not. In this episode of Consumed, Lance Pendleton breaks down the five biggest myths agents believe and explains how those myths quietly damage trust with buyers and sellers. By listening to real consumer feedback, this episode shows agents how to move away from sales tactics and toward true partnership, clarity, and guidance. Listen now and rethink how you connect with buyers and sellers in today's market. This podcast is produced by Content Supply. https://www.contentsupply.com/  

Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check you need today to stop chasing junk strategies and start building the real client partnerships that lead to long-term success.  You should listen right now to stop wasting time and money on real estate marketing tactics that consumers actively ignore. This episode delivers the unfiltered truth from consumer focus groups, telling you exactly why your social media, generic newsletters, and brokerage-focused pitches are failing to connect. You'll get an urgent course correction to shift your entire strategy away from outdated industry myths and towards the one word that actually drives client choice and lasting business: partnership.  Produced by Content Supply  

In this episode of Consumed, Lance does what the industry almost never does. He gives the mic to an actual consumer. First time buyer Myrddin McHugh walks through how he bought his home in Omaha at the peak of the 2021 seller's market, what he did first, where he went for information, and how it felt to navigate the largest financial decision of his life with a friend who did real estate as a side hustle. Lance breaks down the biggest takeaways for agents, including the importance of having a clear roadmap, explaining fiduciary duty, improving onboarding and communication, and marketing yourself in a way that reflects expertise, not just activity. If you want to stop guessing what buyers think and actually hear it from their own mouth, this episode is non-negotiable. You will get a raw look at how even smart, capable consumers feel confused by commissions, blindsided by fees, and under informed about the process. More importantly, you will walk away with specific ways to improve your onboarding, communication, and marketing so that clients see you as a true guide, not just someone who opens doors and forwards links. To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.  

In this episode of Consumed, Lance sits down with Sunny Lake Hahn, one of the most experienced and unfiltered voices in real estate. Sunny has worked every angle of the industry: MLSs, associations, brokerages, portals, PropTech, and as both an agent and a consumer. This conversation cuts through the noise and reveals what buyers and sellers actually want from agents today. If you're tired of surface-level training and want to hear the truth from someone who has seen the industry from every seat in the house, this episode is for you. To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

The real estate industry has a core problem, and it's not the market. Agent Lance Pendleton argues that it's the toxic agent-client relationship. Agents often try to "prove their value," but this creates an "us versus them" dynamic. This episode explains why shifting your mindsetfrom "salesperson" to "guide" can lead to healthier partnerships, less stress, and more success. Discover the single most effective way to set expectations and redefine your role in the real estate process. Listen to this episode if you are tired of feeling frustrated and stressed in your agent-client relationships. You will discover the single biggest mistake you are making and learn a new approach that will immediately improve your partnerships with consumers, making your job less stressful and more effective. To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Are you ready to become a hybrid agent and revolutionize your real estate business? In this episode, we explore the power of blending traditional practices with technology to maximize impact in today's market.    Lance and Lucy discuss the challenges facing traditional agents and the opportunities presented by embracing technology. Emphasizing the importance of differentiation, consumer education, and utilizing technology to streamline processes and enhance client experiences.    This conversation also touches on the need for agents to actively explore and adopt new technologies to stay ahead of the curve and better serve their clients.    Discover how to become a hybrid agent and thrive in today's evolving real estate landscape.   Takeaways   71% of licensed real estate agents sold zero homes last year. The techniques used by successful agents differ from those who are not producing. The real estate industry is likely to get cleaned up over time. Traditional agents often focus on reactive problem-solving rather than proactive business development. Technology can serve as a key differentiator in real estate. Agents need to educate themselves and their clients about new technologies. Curiosity and exploration of technology can change perspectives. Investing in technology today can yield benefits for future listings. Simplifying processes with technology can enhance agent productivity. Agents should view technology as an opportunity rather than an obstacle.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Do real estate agents get paid too much? We tackle the controversial topic of agent compensation and explore how agents can better articulate their value to clients in this episode.    Lance and Lucy discuss the disconnect between consumer perception and the reality of what agents do, emphasizing the industry's lack of consumer education. Learn about the importance of transparency, differentiation, and demonstrating value through unique services and a client-centric approach.    Gain valuable insights on how to navigate the commission conversation and build trust with your clients.   Takeaways   Compensation discussions often miss the point of consumer understanding. Consumers need to be educated about what agents do. The industry has a responsibility to inform consumers. Misleading practices in the industry hinder consumer education. Media representations of agents can distort public perception. Differentiation is key for agents to stand out. Branding and marketing strategies are essential for success. Listening to consumer needs can lead to better service offerings. Agents must communicate their unique value propositions. The average consumer has little understanding of agent responsibilities.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work.    Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers.    Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from the competition.   Takeaways   The death of Tip Tuesday signifies a shift in marketing tactics. Every property deserves high-quality marketing efforts. Storytelling is crucial in engaging potential clients. Building trust is more important than credentials. Humanization in marketing helps create meaningful connections. Technology can enhance the real estate marketing experience. Differentiation is key in a competitive market. Agents should focus on personal connections over transactional relationships. Effective marketing requires understanding consumer needs. Authenticity in marketing fosters trust and engagement.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Are you a real estate agent who feels pressured to say "yes" to every client request, no matter how unreasonable? In this episode, we explore the power of "no" and how setting boundaries can create a healthier and more successful real estate practice.    Lance and Lucy discuss the importance of establishing clear expectations with clients upfront, including communication protocols, availability, and the scope of services provided. Diving into the psychology behind why agents struggle to say "no" and offer practical strategies for overcoming these challenges.    Discover how setting boundaries can lead to greater balance, reduced stress, and stronger client relationships.   Takeaways   The word 'no' is powerful and necessary in real estate. Setting clear expectations helps manage client relationships. Agents often feel pressured to say yes to everything. Boundaries and limitations should be established upfront. Agents should act as consultants, not as helpers. Education is key to guiding clients effectively. Quality of life improves with clear boundaries. Clients should understand their responsibilities in the selling process. Communication frameworks enhance client-agent relationships. Long-term success is built on healthy boundaries.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Should you be following real estate gurus or forging your own path? In this episode, we dive into the complexities of agent development and challenge the one-size-fits-all approach. We talk about the limitations of traditional goal-setting and the importance of understanding your individual strengths and weaknesses.    We explore the impact of executive functioning skills on agent performance and offer alternative strategies for achieving success in real estate. Learn about authentic growth and finding the right support system for your unique needs.   Takeaways   Real estate agents often struggle with accountability and goal setting. Finding the right coach can help agents set achievable goals. Mindset shifts are crucial for becoming a go-getter. Executive functioning limitations affect many agents' productivity. Coaching in real estate often focuses on symptom treatment rather than root causes. Agents need to accept their limitations and work around them. Goal setting can lead to paralysis and fatigue if not managed properly. Self-acceptance is key to personal and professional growth. Networking is important, but agents must also focus on their core tasks. The coaching industry often perpetuates a cycle of dependency on gurus.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Are you overwhelmed by the constant influx of new technology in real estate? In this we offer a refreshing perspective. We discuss the common mistakes agents make when adopting new tools and how to avoid them. Emphasizing the importance of understanding consumer needs and preferences when choosing technology. Learn the practical strategies for simplifying tech implementation, overcoming fear of new tools, and leveraging technology to enhance client relationships and boost your business.   Takeaways   Agents often misunderstand consumer technology needs. Fear of technology adoption is prevalent among agents. Brokerages play a crucial role in technology education. Simplifying technology can enhance agent engagement. CRM systems are underutilized in real estate. Consumer education is essential for agents. Agents need to embrace new marketing tools. Collaboration among agents can foster learning. Understanding consumer behavior is key to success. Building relationships is vital in real estate.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Is the MLS dead? In this episode, we debate the future of the MLS, its relevance to consumers, and the need for a national database. Learn about the challenges of clear cooperation, the role of NAR, and how agents can navigate the evolving real estate landscape.    Discover why a consumer-centric approach is crucial for navigating these shifts and how agents can advocate for a more transparent and efficient real estate experience.   Takeaways   Consumers don't fully understand what MLS is. MLSs are seen as a necessary evil in real estate. There are too many MLSs, leading to confusion and cost. NAR's influence on MLS operations raises concerns about collusion. A national database could simplify real estate transactions. The current system benefits agents and brokerages more than consumers. Clear cooperation needs reform but should not be eliminated. Transparency and education for consumers are crucial. Agents should separate their identity from NAR's reputation. Transformational change is needed in the real estate industry.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Are you feeling burnt out from the constant pressure to hustle in real estate? You're not alone! In this episode, we address the negative effects of hustle culture on agents and offer a refreshing alternative. Learn about the importance of prioritizing mental, physical, intellectual, and spiritual well-being.    Providing actionable tips for setting boundaries, saying "no," and incorporating self-care practices into your daily routine. Discover how a more balanced approach can lead to greater productivity, improved client relationships, and a more fulfilling career in real estate.   Takeaways   Hustle culture negatively impacts mental and physical health. Agent burnout is often due to trying to please everyone. Real estate agents operate in two time frames: now and not now. Saying no is crucial for maintaining energy and focus. Self-care practices are essential for long-term success. Dopamine drives productivity but can lead to burnout. Balance in life is a myth; prioritization is key. Agents often feel pressure to be available 24/7. Building a supportive team can alleviate stress. Taking time for self-reflection can improve productivity.   Are you feeling drained, stressed, and overwhelmed? As a real estate agent, you juggle countless tasks, long hours, and high-pressure situations. But remember, a healthy mind leads to a thriving business.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

What will the successful real estate agent of 2025 and beyond look like? We explore the evolving landscape of the real estate industry and provide actionable strategies for agents to thrive in the years to come in this episode.    Lance and Lucy discuss the importance of embracing technology, differentiating yourself from the competition, and shifting from a transactional mindset to a relationship-focused approach.    Discover how to leverage data and insights, communicate effectively with clients, and build a sustainable business model that prioritizes value and client satisfaction. Gain valuable insights and prepare for the future of real estate.   Takeaways   Real estate in 2025 will be transformative due to industry changes. Agents must differentiate themselves to succeed in the evolving market. Professionalism and respect for the profession are crucial for agents. Technology adoption is essential for modern real estate practices. Communication guarantees can enhance trust with clients. Traditional marketing methods need to be re-evaluated and innovated. Agents should focus on measurable outcomes in their presentations. Building partnerships with clients is more important than showcasing expertise. The industry must evolve from outdated practices to meet consumer expectations. Top agents will thrive by focusing on unique value propositions.   Unlock the Secrets to Hosting a Killer Open House by following this link: https://matterport.com/resources/content-library/unlock-the-secrets-to-hosting-a-killer-open-house   To learn more about Matterport visit us: https://matterport.com/podcast   This podcast is produced by Two Brothers Creative.  

What truly makes a successful real estate agent in today's market? In this episode we go beyond the stereotypes and dive into the key differentiators that set top agents apart. Lance and Lucy discuss the importance of communication, technology, and market knowledge, but also emphasize the often overlooked aspects of client understanding, value proposition, and genuine connection.    Discover how to identify your unique strengths, leverage them to build a strong reputation, and provide true value to your clients in a way that sets you apart from the competition.   Takeaways   Agent success often stems from mindset and relentless pursuit. Many agents misunderstand what consumers value in real estate. Communication is crucial; lack of it can lead to failure. Differentiation is key to standing out in the market. Setting clear expectations with clients is essential. Agents must analyze data to understand market dynamics. Innovative marketing techniques can enhance client engagement. Creating a stress-free experience for clients is vital. Agents should provide unique value propositions. Understanding consumer needs is critical for success. Unlock the Secrets to Hosting a Killer Open House by following this link: https://matterport.com/resources/content-library/unlock-the-secrets-to-hosting-a-killer-open-house  To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.

Ever wonder why people hesitate to tell others they're a real estate agent? On this episode of Consumed, Lance Pendleton and Lucy Edwards dive deep into the client experience, mapping the journey for a consumer-centric approach. They challenge the industry's obsession with agent-focused advice and emphasize the importance of truly understanding consumer needs. Tune in to discover how shifting your perspective and listening to consumer voices can transform your real estate business and build lasting relationships.   Takeaways   The client experience is paramount in real estate. Agents often focus too much on their own needs rather than the consumer's. Understanding the consumer journey is essential for effective engagement. Building trust requires genuine communication and relationship-building. Setting clear expectations with clients can lead to better outcomes. Investing in personal branding is crucial for real estate agents. Listening to consumer feedback can help agents improve their services. Agents should prioritize partnership over just closing deals. Effective communication is the foundation of successful real estate transactions. Agents need to adapt to the changing landscape of the industry.   To learn more about Matterport visit us: https://matterport.com/podcast This podcast is produced by Two Brothers Creative.