PODCAST · business
Content Wars
by Anthem Content
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
Episodes
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Why AI Video Won’t Save Your B2B Video Strategy | B2B Podcast - Content Wars EP22
A lot of companies are asking the same question about video right now: can’t we just use AI? In Episode 22 of Content Wars, we break down where AI actually helps B2B content and where using it starts to create a much bigger problem. We talk about fake customer stories, AI-generated executives,...
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Building a Content Culture: Why Some B2B Teams Create and Others Can’t | B2B Podcast - Content Wars EP21
A lot of B2B companies say they want their experts creating content. The problem is their organization was never built to make that happen. In Episode 21 of Content Wars, we compare two remarkably similar companies with completely different approaches to content. One marketing team has to tiptoe...
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Stop the Random Acts of Video | B2B Podcast - Content Wars EP20
Most B2B teams do not have a video problem. They have a strategy problem. In Episode 20 of Content Wars, we break down one of the most common mistakes in B2B marketing: treating video like a one-off request instead of part of a larger communication system. We talk about why single-video thinking...
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Should Employees Be Expected to Promote the Company? | B2B Podcast - Content Wars EP19
A comment on one of our clips sparked a bigger conversation: If a company wants employees involved in content, should that just be part of the job… or should they be paid extra for it? In Episode 19 of Content Wars, we unpack one of the most uncomfortable questions in B2B content: where’s the…
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Why Your Best Experts Avoid the Camera | B2B Podcast - Content Wars EP18
A lot of B2B companies don't struggle with a lack of expertise. They struggle with getting that expertise out of people’s heads and into the market. In Episode 18 of Content Wars, we break down one of the biggest hidden blockers in B2B content: imposter syndrome. We talk about why smart leaders…
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The 3 Things That Will Make or Break Your B2B Podcast | Content Wars - EP17
Most B2B podcasts do not fail because the idea was bad. They fail because nobody built the systems to make them work. In this special webinar episode of Content Wars, we break down the three things that will make or break your B2B podcast. We unpack why so many podcasts stall out early, what…
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The #1 Fear That Keeps B2B Teams Silent | B2B Podcast - Content Wars EP16
A lot of B2B companies want more expert-led content until one fear shows up: What if we put our people on camera... and then they leave? In this episode of Content Wars, we unpack one of the most common objections leadership teams have when it comes to involving executives, subject matter…
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How To Dominate Your B2B Event with Video Content | Content Wars – EP15
Most teams treat video at events like a checkbox: hire a crew, capture some B-roll, make a recap, and move on. That’s a massive waste. In this episode of Content Wars, we break down how to turn a single event into a system for content—before, during, and after. We walk through real examples from...
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The One‑Video Trap in B2B | B2B Podcast - Content Wars EP14
Most B2B companies are stuck in the one-video trap—they spend budget on a single polished video, then walk away without access to the rest of the footage. But that one-off approach is killing long-term ROI. In this episode of Content Wars, we reveal why the real problem isn’t content…
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You Cant Reuse What You Cant See | B2B Podcast - Content Wars EP13
Most B2B companies think they have a content problem. In reality, they have a visibility problem. Hours of footage, photos, interviews, and B‑roll are created… then scattered across Dropbox folders, lost on servers, or never delivered by the production company at all. The result? Missed...
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This Is Killing Your Video Projects | B2B Podcast - Content Wars EP12
Most video projects go off the rails before the cameras ever roll. Why? Because teams often rush into production without fully aligning on the scope, goals, and budget. In this episode of Content Wars, we break down why so many video quotes vary wildly, and how to build a process that actually...
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The 6 Pillars of B2B Content | B2B Podcast - Content Wars EP11
Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how…
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Stop Betting It All on Trade Shows | B2B Podcast - Content Wars EP10
In this episode of Content Wars, we tackle the costly mistake B2B companies keep making: overinvesting in trade shows while under-communicating with the rest of their market. If you're spending six figures to show up a few times a year—but going silent the rest of the time—this one’s for you. 💡...
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Breaking the Chains of B2B Content Limitations | B2B Podcast - Content Wars EP9
Discover why B2B companies are missing out on the tremendous potential of YouTube and how changing your content strategy can revolutionize your reach and engagement. Learn why treating YouTube as a dumping ground is hindering your marketing efforts.💡 Key Takeaways:- Rethinking distribution...
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The #1 Mistake in Expert Driven Content | B2B Podcast - Content Wars EP8
In this episode of Content Wars, we break down one of the biggest mistakes B2B teams make when filming expert-driven content. From CEOs melting on camera to marketers unknowingly killing authenticity, we explore why this mistake ruins good content—and what to do instead. If you're still handing...
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Fix your LinkedIn Strategy | B2B Podcast - Content Wars EP7
In this episode of Content Wars, we expose one of the biggest mistakes B2B companies make with their LinkedIn strategy—over-prioritizing the company page and ignoring the real power of individual voices.Your subject matter experts and leaders are sitting on gold, but you're still hitting “boost”…
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Why Your Testimonials Aren’t Enough | B2B Podcast – Content Wars EP6
In this episode of Content Wars, we dismantle one of the most overused, misunderstood forms of B2B content: the testimonial. Marketers are banking on 30-second “they were great” soundbites to build trust — but your audience needs more. We break down why traditional testimonials fall short, and…
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"I Dont Have Time": The Lie Holding Back Your Content | B2B Podcast - Content Wars EP5
In this episode of Content Wars, we tackle one of the most common excuses holding back great B2B content: “I don’t have time.” Whether it’s the CEO, sales leader, or subject matter expert—executives claim they’re too busy to be on camera. But the truth? It’s not about time. It’s about mindset,...
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Stop Hiding: Why B2B Leaders Must Get on Camera | B2B Podcast - Content Wars EP4
In this episode of Content Wars, we tackle the silent killer of B2B video strategy: leadership that refuses to show up on camera. Execs are holding back the one thing their companies desperately need—their voice.We break down the most common objections, explain why they don’t hold up, and reveal...
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The B2B Podcast Myth: Don’t Get Burned | B2B Podcast - Content Wars EP3
In this episode of Content Wars, we break down the biggest misconception B2B teams have about podcasts—and how it's burning their content strategy. Spoiler: the value of a podcast isn’t in the long-form—it’s in the short-form content gold it unlocks. If you’ve ever had leadership shoot down a...
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Stop Faking Thought Leadership: The Truth About Expert Content in B2B | B2B Podcast - Content Wars EP2
In this episode of Content Wars, we unpack the overused term “thought leadership” and explain why most B2B companies are doing it wrong. From ghostwritten blogs to unengaged subject matter experts, we dive into how to create real expert-driven video content that actually builds trust and…
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Why B2B Video Is Broken (And What No One's Telling You) - | B2B Podcast - Content Wars EP1
🎯 B2B Marketers: Stop Wasting Your Video Budget!In this episode of Content Wars, we expose the outdated thinking that’s sabotaging B2B video strategies. If you’re still treating video as a one-off asset, you’re leaving massive value on the table. Discover why the traditional production model is...
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B2B Marketing is a Battlefield: Welcome to Content Wars
Welcome to Content Wars, the podcast where we expose the brutal reality of modern B2B marketing. Every company is fighting for attention, trust, and dollars—but most are losing because they don’t know the game they’re playing.In this introductory episode, we break down:🔥 Why every business is at...
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ABOUT THIS SHOW
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you frontline tactics to help you dominate your market. Lock and load. This is Content Wars.
HOSTED BY
Anthem Content
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Frequently Asked Questions
How many episodes does Content Wars have?
Content Wars currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Content Wars about?
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation. We bring you...
How often does Content Wars release new episodes?
Content Wars has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Content Wars?
You can listen to Content Wars on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Content Wars?
Content Wars is created and hosted by Anthem Content.
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