Conversion Zoo

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if one short video could make strangers trust you fast? That’s what a brand video does. In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English. A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work. People see your face. They hear your voice. They feel your story. In minutes, they think, “I get you. You get me. You know your stuff. I actually like you.” That’s builds trust more than any words could.Mariana shows two simple story paths:1) The Overcome story (you solved the problem you now solve for others) 2) The Passion story (you love the thing and you’re great at it). She also shares how AI helps more humans finish better videos. Her custom GPTs write a first script, build a shot list, and plan your shoot day, cutting about 70% of the workload while keeping your voice.You’ll learn where the video lives, how to reuse it across your site, socials, and pitches, and why it opens doors. Listen Now!Connect with Mariana here: https://brandmagnetic.com/⁠⁠⁠⁠HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if your project manager quit tomorrow—could AI replace them? That’s exactly what marketer and cancer survivor Rachel Minion decided to test. Instead of rehiring, she rebuilt her whole marketing agency around automation. She documented everything, mapped every process, and taught AI to handle weekly updates, client reports, and task systems. The result? A leaner, smoother, calmer team that actually delivers better work.Rachel keeps it honest: systems aren’t exactly sexy. But clarity and automation = power.When your business runs on chaos, your people drown.When you simplify, automate, and give everyone a playbook, you grow. Rachel also shares how surviving cancer led her to launch a nonprofit that sends chemo care kits to patients across the US.What began as 20 kits a month turned into 2,000+ all scaled overnight using the same AI systems she built for her agency.Listen Now!Connect with Rachel here: https://rockstarrandmoon.com/resources/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does “getting leads” actually look like when you’re busy building houses? Grant Fuellenbach explains his process.He runs an AI-powered marketing agency for builders and construction companies. 1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches. 2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks. 3) Post it where your people actually hang out (industry forums and online groups, not just random social feeds). That’s your steady lead machine.We also talked about how to use AI in your business.Use it to research smarter, draft faster, and create lead magnet tools.But be sure to keep a human in the loop for anything customer-facing. It's not about automating the soul out of your business. It's about knowing who you serve, and saying no when it’s not a fit. That “no” makes room for better "yes's" later.Listen Now!Connect with Grant here: https://beyondthebid.co/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aitools #aipodcast #leadmagnets #marketing #leads

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What happens when your online identity gets twisted by AI or Google? Deals fall through. Opportunities vanish. And your personal brand takes a hit.Jason Barnard, founder of Kalicube talks about how to take control of your brand narrative in the age of AI and Google. Jason’s story is anything but ordinary. From his days as a musician in Mauritius to running one of the most forward-thinking branding agencies today, his journey proves that human creativity and technology can (and must) work together.Jason shares his strategy for helping entrepreneurs and businesses claim their identity online, frame it with credibility, and prove it with digital evidence that Google and AI can trust. We also explore the future of AI-driven shopping, how to qualify leads before a sales call, and why the smartest entrepreneurs are transparent about pricing and target markets.Today, brand = everything. The old rules are dead: SEO was about keywords and links; the new search rules are all about "Brand Intelligence". Your success depends on whether AI Assistive Engines (the new recommendation engines) understand, trust, and recommend you as the solution.Here's what we cover:1) Why the entire customer journey can now take place in a 15-minute conversation with ChatGPT, leading to a "Perfect Click" (and how to ensure it’s your brand that wins).2) The Foundational Fix: A simple, powerful three-step process (Claim, Frame, Prove) to reduce "Personal Brand Ambiguity" and prove your credibility to the algorithm gods.3) Why the world is craving human connection more than ever (myself included!), which is creating an incredible opportunity for people who combine their story with an algorithm strategy.The challenge to you is this: Google / ChatGPT yourself and your competitors using a simple prompt to see if you are truly "Top of the Algorithm" in your niche.What results do you get?Connect with Jason here: https://kalicube.com/guides/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiseo #aibranding #personalbrand #aipodcast #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Construction’s an industry that goes up and down. And right now? The game’s shifting. Fast. Especially with AI.Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it.Wes and I got into it:Why construction companies are finally rethinking how they show up onlineHow to create content that actually sounds human (even if you use tech to make it faster)The truth about Google and “AI content penalties”Why brand voice and storytelling matter more than everHow construction companies are doing content creation from a new angle (filming on-site videos).Wes has spent years helping construction businesses build stronger brands. His approach is simple: less noise, more strategy.Listen now!Connect with Wes here: ⁠https://uplift360.com.au/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiseo #construction #aiinconstruction #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if AI could do more than automate tasks — what if it could unlock your mind? Manuj Aggarwal is a global AI strategist who went from earning $2 a day in a factory to creating cutting-edge AI solutions. He merges technology with meditation and emotions.AKA using AI to help humans feel their emotions (and become better humans).Manuj shares how resilience and hard work shaped his journey through suicide and depression. He's now helping people unlock their subconscious ability using AI.Whether it's feeling your emotions, making better decisions, or enhancing your overall wellbeing - we cover it in this episode. Listen now! Connect with Manuj Aggarwal here: https://manujaggarwal.comHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiandemotions #emotions #ai #mindset #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does AI really mean for creativity and productivity? And how do we avoid drowning in "busyness" and actually get the right things done?In this episode, I spoke to Steven Puri — technologist, filmmaker, and founder of The Sukha, a platform designed to help people find flow and focus in their daily work. Steven’s journey from coding at IBM to running creative projects in Hollywood gave him a rare perspective on the tension between logic and imagination. Today, he’s using that blend to help people work smarter (not harder!).We get into:The neuroscience of creativity (and why your best ideas strike in the shower)Flow states vs busyness — why being busy isn’t the same as being productiveHow to use tools like Pomodoro (without making yourself miserable)The role of joy and energy in work performanceWhy community and accountability are secret weapons for focusSteven shares practical insights on designing workdays that feel better and get better results. If you’ve ever struggled with distraction, procrastination, or the pressure to “hustle harder,” this episode will shift how you think about productivity in an AI-driven world.Connect with Steven here: http://www.thesukha.co/mediaHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #productivity #joy #creativity #aicreativity #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if you could create 10 pieces of content in 30 minutes? And actually land leads from TikTok without dancing in your kitchen?That’s exactly what TJ Robertson is doing — and in this episode, we break down how (I was super curious!).From walking the dog to generating daily short-form videos, TJ’s content workflow is ruthlessly efficient and powered by AI. He shares how he uses tools like Descript for super-fast video editing, why TikTok beats every other platform for business leads, and how to nail your hook in the first 3–5 seconds.We also go deep into the future of search. Forget “ranking on Google.” TJ predicts traditional search will be obsolete within two years. Instead, businesses will need to optimise for large language models — think context engineering, structured prompts, and even digital twins that can scale personalised decision-making.From AI-powered SEO to the spammy ChatGPT tricks you should avoid, this conversation is your crash course in where digital marketing is headed — and how to make sure you don’t get left behind.If you’re serious about staying ahead in marketing, this episode is a must.Connect with TJ here: https://tjrobertson.com/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #videoeditingtips #tiktok #aicontentandseo #chatgpt #futureofseo #seo #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI can feel like the shiny toy everyone’s racing to grab. But if you’re not careful, it can turn into another distraction eating up time, trust, and money. In this episode I spoke to Aarti Anand to unpack the messy, brilliant, and sometimes awkward reality of using AI in business.Aarti shares how she helps founders cut bottlenecks, automate admin work, and get back 10–15 hours a week without sacrificing their values or work quality. She breaks down her four-week AI audit, the ROI scoring system she uses to separate busywork from growth levers, and why automation should start with back-end operations—not your customer inbox.Aarti’s story—from corporate product management to entrepreneurship—is proof that you can use tech to buy back time for what actually matters: freedom, creativity, and the people in your life.If you’re curious about AI but allergic to all the hype, this episode is for you. Connect with Aarti here: ⁠https://cal.com/aarti-anand82/15minHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiandseo #aiautomations #ai #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠ Is SEO dead in 2025? How do AI content and SEO overlap? What's the best backlink strategy in 2025?In this episode, we get real about what's working in SEO right now. Forget the “publish more content” advice. Forget trying to be everywhere. That’s how you burn out.Here’s what we covered:Why quality backlinks and trust signals are still the backbone of rankingsHow AI can help (if your prompts are good!)Why one page per service/location beats putting everything on one URLThe danger of spreading yourself across every platform instead of focusing on where your audience actually livesWhy SEO is still the long game — and patience is the unfair advantage most people don't haveThis isn’t about hacks. It's not about shortcuts. It’s about building real trust with Google (and with your customers).Connect with Brandon here: https://seooptimizers.com/giftHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiandseo #aicontentandseo #chatgpt #futureofseo #seo #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI-generated pitches are everywhere—and most of them are terrible.In this episode, we unpackaged the messy, noisy, and sometimes hilarious world of AI-generated marketing. From annoying LinkedIn outreach to boring sales scripts, we explore what happens when people replace authenticity with automation tries.Mike shares his take on why human-to-human conversations are becoming more valuable as AI floods the market with generic copy. We talked about the growing gap between shallow AI-generated content and deep, human-created insights.And the most important thing of all: having fun. And bringing fun and joy into your business, and into your marketing. Learn how to use AI to repurpose content without losing your voice, which AI tools actually help, and why thoughtful, targeted marketing always wins.If you’re curious about the future of AI in marketing, or are just sick of spammy outreach messages, listen now!Connect with Mike here: https://avenue9.com/tools/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI isn’t just a buzzword anymore. And it's not all hype either. It’s the wrecking ball coming for marketing departments, job boards, and business plans. Ignore it, and you might just be swept away.Len Ward builds AI-powered marketing stacks. He doesn’t sugarcoat it: AI is coming for some jobs. Coders. Copywriters. Marketers.AI is coming for the roles where automation is faster and cheaper. But it’s also opening doors for businesses bold enough to adapt.We talk about:The jobs AI will steal first (and the ones it won’t touch)Why human oversight is still needed in finance and consultingHow to build an AI adoption plan before your competitors overtake youThe future of agent-to-agent marketing (bots selling to bots)Why empathy matters when you’re rolling AI out to your teamWe talk about what's happening right now and how to adapt. Businesses that treat AI like “someday” tech are already behind.Connect with Len here: https://commexis.com/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aiandbusiness #aicontent #aibots #futureofai #ai #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠ What if your ChatGPT writing assistant could take care of the small stuff—so you could focus on the big things?In this episode, Reed Hansen and I talk about why AI agents aren’t just hype—they’re already changing how we live and work. Reed shares how he’s built custom GPTs to simplify everyday tasks like meal planning, grocery shopping, and logistics for his family. It’s not just about convenience—it’s a glimpse into how a ChatGPT writing assistant can transform how businesses create content, automate workflows, and scale marketing without losing the human touch.We also dive into the challenges: where AI agents fall short, why people aren’t ready to be “managed” by AI agents / bots, and how younger generations might adapt to (or even rebel against) AI-driven workplaces. Plus, Reed shares his learnings from offshore hiring, vibe coding, and why culture often matters more than hard skills when building a team.If you’re curious about how to actually use AI agents—not just read about them—listen now!Connect with Reed here: https://marketsurge.io/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #customgpts #chatgpt #futureofai

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠ Lots of people get shiny object syndrom when it comes to AI. But it's so much more —it’s a way to completely rewire how your business runs. Roberto Martinez, the founder of Braven Agency, talks about how AI workflows and AI agents are reshaping the way marketing teams (and entire businesses) operate.Roberto explains why the companies crossing the $1M mark and aiming for $5M+ can’t just rely on hustle—they need systems. And AI is a business system on steroids. From automating repetitive tasks like social content calendars and ad reporting to creating knowledge transfer workflows that onboard new staff in multiple languages, AI is the secret weapon to scaling to 7 and 8-figures.Roberto insists AI isn’t replacing humans—it’s amplifying their abilities. He shares exactly how his team uses AI to cut down on time-sucking tasks, improve efficiency, and still deliver high-value, human-driven results to clients. The conversation goes deep into the role of operations, legal guardrails, and the surprising trend toward more authentic, less-polished content that actually converts.If you’re a business owner or marketer looking to make AI work for you (without getting lost in the hype), this episode is for you!Connect with Roberto here: https://bravenagency.com/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt #aiworkflows

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠ Small business marketing is a bit like a knife fight. And AI just handed everyone a sharper blade.Joel Keith went from running sound for Jack White and Alice Cooper to running killer marketing campaigns that help plumbers, roofers, and local shops compete against large companies.Joel doesn’t sugarcoat it. He talks about the ugly truth behind client relationships (some months are wins, some months flop, and honesty is the only survival strategy). He breaks down how his team uses AI for research, writing, and workflows, without losing the human spark that keeps his customers coming back.You’ll hear why local SEO isn’t dead (it’s evolving fast!), how hub-and-spoke content gets your business found by both Google and AI search, and why putting your entire customer experience on autopilot is a fast way to kill your brand.This episode is for any small business owner who feels like AI is passing them by.Catch Joel over at https://aspbranding.comHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠ AI isn’t here to kill copywriting. It’s here to expose the lazy ones.Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome sequences, and why crafting words that persuade (without manipulation) still lights her up.We talk about all the good stuff:1) Why m-dashes, emojis, and exclamation marks aren’t a “sign” of AI (they’re signs you’re human, alive, and know how to keep readers awake).2) How Belinda walked away from ten years in IT to build a copywriting career that still makes her excited to wake up in the morning.3) The frameworks (like PAS) that make AI a weapon, not a threat.4) Why underpricing your work is the fastest way to become irrelevant—AI or not.Belinda’s take is simple: AI isn’t your rival. It’s your writing partner. Let it do the grunt work (brainstorming, research, editing etc.) so you can do what actually matters: writing words that stick, persuade, and sell.If you’re a copywriter, marketer, or business owner still side-eyeing AI like it’s an evil nemesis, this conversation might change your mind...Connect with Belinda at https://copywritematters.comHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠Anil Yasyerli is a startup-CMO-turned-founder of Brite, the “anti-recruiting agency” that’s helping U.S. startups tap into top-tier marketing talent across Latin America. What started as an accidental pivot during COVID has turned into a smart hiring strategy — one that combines global talent arbitrage with powerful AI workflows.Anil explains:- How AI is reshaping the recruitment game- Why Latin America is a goldmine for marketing hires- Overcoming resistance to hiring international talent- Real-life tools and tactics Brite uses to punch above its weightWhether you’re scaling a team, looking or a job, or just nerding out on AI like we are, this episode is full of great insights.Connect with Anil at https://hirebrite.comSubscribe for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins.In this episode, we explore the sweet spot between human connection and AI content automation. Christopher, agency owner and long-time marketer, shares how he’s built a business rooted in empathy, while also embracing AI in strategic, boundary-pushing ways.From adapting Chris Voss’s negotiation tactics to analyzing client emails with a custom GPT model, Christopher reveals his not-so-secret weapon for better communication: listening with intent. We talk about AI’s strengths, its limitations, and the danger of letting AI content automations override the magic of human judgment.We also talk about:- Creative AI uses in content creation and client service- Detecting AI-fueled BS (because yes, it’s everywhere)- Slack over email (and how that changed his agency)- Why leaders need to resist using AI as a shortcut- Tips for future-proofing yourself in an AI-saturated worldWhether you’re a marketer, agency owner, or AI-curious entrepreneur, this episode will make you rethink what “strategy” really means in the age of AI automation.Grab Christopher’s AI Strategy Guide: https://gosalesandmarketing.com/ai-strategy-guideSubscribe for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #contentcreation #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠Want to know more about ChatGPT marketing and how to use AI for content creation?Then hit "play".In this episode, I chatted with Scott Murray.He's a marketing educator and creator of the STAMP content framework.Marketing is shifting to a two-way, trust-building conversation. Forget shouting into the void. Forget pumping out generic content with ChatGPT.Today’s best marketers are listeners, question-askers, and conversation-starters.Scott unpacks how consumer expectations are evolving, and why generic, AI-generated content isn’t cutting it anymore. He explains how brands can stand out by sounding like *real* people and treating marketing like a dialogue — not a monologue. We dive into Scott’s STAMP framework for creating human-driven content and how marketers can apply it to create messages that actually land with their audience.You’ll also hear about:Why the “Relationship Era” is replacing the old broadcast marketing approachHow to use ChatGPT as a creativity sidekick + contributorWhat consumers really want from brands in 2025If your marketing feels stiff or outdated, this episode will shake things up and give you the tools to create content that resonates.Connect with Scott: scottmurrayonline.comHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠/podcast⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aicopywriting #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Tired of boring copy? Same.This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI. We talk about how to write content that’s smart, snappy, and never stale.Kelsey shares her journey from Hollywood to head of marketing, and reveals her signature approach: Entertainment-First Copywriting. It’s about focusing on high-converting storytelling that grabs attention fast (like, 0.3 seconds fast).We cover:- Why good copy isn’t easy (and why that’s good news for you)- How to use AI tools like ChatGPT without losing your human spark- Copy strategies for accountants, builders, and anyone else who wants their content to actually work- Visual tricks and website tips that boost conversions- Her secret sauce for messaging research (hint: start with customer reviews)If you’re a business owner, marketer, or just tired of generic AI blurbs — this one’s for you.Connect with Kelsey: www.kelseyformost.comHIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree#conversionzoo #aimarketing #aiandmarketing #aicopywriting #copywriting #chatgpt

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Email works. SMS works better (if you don’t overdo it).This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work. We talk about:• Why email’s your go-to, and SMS is for the big stuff• How tools like ChatGPT and Claude help you move faster• What most agencies get wrong about automation• And how to build a team that gives honest feedback and doesn’t need babysittingNikita’s prepping for Black Friday now. Tidying up email lists. Reducing unsubscribers. Segmenting lists. Hiring people who get it.If you’re running an agency or running out of time, this one’s for you.Connect with Nikita here:  https://aspektagency.com/email-sms-marketing-audit/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Dan Peterson didn’t take the straight path. He was in a rock band. Ran pizza joints. Did door-to-door sales. Now he runs a marketing agency built on AI, strategy, and smart content.In this episode, we talk about: > The future of digital marketing> Why most businesses aren’t ready for AI> How content and SEO are changing fast> What “online content optimization” means> And why music and marketing have more in common than you thinkConnect with Dan here: http://www.flipswitchsocialmedia.com/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #contentmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity.Ginny shares her journey from product design to UX marketing mastermind, and how her hands-on approach helps clients map the full user journey before they even convert. From brand color consistency to call-to-actions, she breaks down what makes a brand feel unique in a sea of "ordinary".We also get into the big topic: AI marketingGinny isn’t here to automate everything. She’s about smart workflows, selective automation, and keeping that human oversight where it counts. You’ll hear real talk on what it means to market responsibly in the AI age—with authenticity, actual results, and a few strong opinions.If you’re in a high-stakes industry (or just tired of sleazy marketing), this one’s for you.Connect with Ginny here: https://vdsdigitalagency.com/HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.---Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Ready to build an AI automation agency in 2025? Learn how to automate your lead gen and scale your business with AI. In this episode, I chat with Hamza Baig — AI automation agency owner and AI educator — about the exact systems he’s built to turn cold leads into conversions (while he sleeps!).We get into how Hamza went from being a SaaS founder to running a buzzing AI education platform. We talk about how his niche social content exploded thanks to authentic, value-packed tutorials, and why Go High Level is his top tool for small biz owners ready to automate everything.Hamza breaks down:Why short-form content isn’t enoughHow to pre-qualify leads using an online communityWhat most coaches miss about automation strategyHis underrated use of ChatGPT for thinking, planning, and even spiritual growthIf you’ve been curious about AI but overwhelmed by all the tools, then this one’s for you!Connect with Hamza and join the Automation Accelerator here: https://www.skool.com/automateHIT SUBSCRIBE for more episodes on AI, automations, and marketing tips. 🔥---Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #AIautomations #automations #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Sara Nay, CEO of Duct Tape Marketing, spills the secrets behind her 15-year rise from intern to CEO, and how AI is blowing up traditional marketing models. In this fast-paced episode, Sara breaks down the chaos of modern marketing, the power of AI tools like Ella, and why agencies need to stop being doers and start being leaders.We talk strategy pyramids, simplify-before-you-scale approaches, and how AI is empowering small businesses to do more, better, and faster. Sara also shares a peek into her new book Unchained and why smart automation is the future for small teams.Oh, and if you’re still juggling ChatGPT prompts like a circus act? This one’s for you.Connect with Sara: https://dtm.world/growthPS - Subscribe for more episodes on AI, strategy, and marketing in 2025.---Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #marketingstrategy #marketing

Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/Want to get real ROI from your Google Ads?In this episode, I chat with Dave Taylor, co-founder of In Front Marketing, to break down how to stop burning your ad budget and making common mistakes.Dave’s journey from childhood ad-nerd to running a top Canadian agency is a fun ride, and he’s dropping gold on everything from client strategy to keyword ideas.Here’s what we cover:Why your search impression share might be your secret weaponHow to use keyword data to dominate your nicheThe ROI difference between clicks vs conversionsWhen to trust benchmarks (and when to run the other way)How AI is changing SEO and content (and what to avoid)This episode is full of practical gems for marketers, business owners, and anyone sick of guesswork. Dave also shares his content repurposing strategy starting from FAQs (my personal favourite), and he gives honest advice on using AI to support (not replace) your brand voice.Connect with Dave on LinkedInCheck out his agency at infrontmarketing.caPS - Subscribe to the Conversion Zoo podcast and join the gang!---Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: https://conversionzoo.com/ai-copywriter-assistant/If AI isn’t part of your business plan yet… you might already be left behind.Lucas Erb is the founder of AI Experts, and he talks about what’s really going on at the cutting edge of AI, automation, and AI agents. Lucas shares how small to mid-sized businesses can use AI tools to work smarter, move faster, and scale like never before (without hiring extra staff).We talk about:Why most businesses get AI adoption wrongHow to evaluate the right tools for your business goalsThe 3E’s framework for AI implementation: Experiment, Explain, EvaluateWhy AI isn’t here to replace you, but it can make you (and your business) betterWe also talk about the ethical side of AI, including hallucinations, alignment issues, and how to use AI responsibly in an ever-evolving world.Because yes, there is a dark side to AI as well.This one’s for the curious minds, the experimenters, and the business owners who want to future-proof their operations.Learn more about Lucas here: ⁠AIExperts.com⁠PS - Hit the subscribe button for more episodes on AI, strategy, and automation insights (because we're all in this *robot-apocalypse* together).---Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠How do you build a marketing strategy that actually works - not just with random content, but with a real ROI?In this episode, I chat with Laura Patterson from VisionEdge Marketing, to talk about marketing strategy and what most businesses get wrong. Laura explains why performance-focused marketing matters, how to align your marketing efforts with real business outcomes, and what it means to put the customer at the center of every move.Say goodbye to random acts of marketing, throwing stuff at the wall, and hoping *something* works.Say hello to strategic clarity, smarter KPIs, and marketing that helps your business grow.Theres lots of laughs and metaphors in this one to keep things interesting!You'll also learn which AI tools Laura uses in her agency, and how she's keeping things human-centric as well.Connect with Laura here: VisionEdge MarketingPS - Hit subscribe for more fun conversations all about AI, strategy, and marketing magic. ---Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Is SEO dead? Not at all... It’s just evolving. And Michael J Buckabee is ahead of the curve.In this episode, we talk about how AI search works in ChatGPT, and the future of digital marketing.Want your content to show up where your audience actually hangs out, like Reddit, LinkedIn, and ChatGPT? Then this one’s for you.We chat about:The Biscuit Framework for getting indexed in AI searchWhy content repetition boosts your ranking with LLMsHow AI search will fragment the way we find information onlineWhy Gen Z uses AI as an operating system, not as a search engine“Siteless SEO” — what it means and why it mattersPlus, Michael shares his favorite tools (Gemini, Anthropic’s Console, Cursor) and why he’s optimistic about the impact of AI on knowledge, education, and SEO careers.Connect with Michael: knowatoa.comPS - Subscribe to the podcast for more marketing strategies using AI and SEO.---Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠Conversion Zoo on Spotify: ⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠Conversion Zoo on YouTube: ⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Want to automate the grunt work in your podcast business (or any content business) without sounding like a robot? In this episode of Conversion Zoo, Ellie chats with Vince, a podcasting expert and producer about how he’s using Custom GPTs to streamline content, pitches, newsletters, and more (and saving 8+ hours per week).We talk about:How Vince writes guest pitches + social content with AIThe right way to train a GPT to sound like youWhen to automate vs. when to go manualThe ROI of AI tools (in time, money, sanity)Why authenticity and niche matter more than everWe also go deep on the emotional side: the perfectionism trap, hiring vs. automating, and building a business you love.Connect with Vince: freepodcasthelp.comCheck out his podcast: It’s Not Just Talking🔥 Don’t forget to subscribe for more AI-powered marketing magic!--Check out Conversion Zoo here: ⁠https://conversionzoo.com⁠Conversion Zoo on Spotify: ⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠Conversion Zoo on YouTube: ⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠What happens when a therapist goes headfirst into the world of SEO, AI, and content strategy? You get Melanie Gorman, a marketing unicorn.In this raw and insightful episode, Melanie shares how her background in therapy shapes her approach to SEO and digital marketing, especially for mental health professionals. We talk about the power of finding your authentic voice in an AI-saturated world, and why psychographics matter more than ever.We explore:How ChatGPT boosts creativity (and won her a client)Smart ways to use AI for brand voice and content without sounding roboticThe evolving role of SEO in an AI-first search worldWhy curiosity (not fear) is your best AI strategyWhether you're a therapist, a marketer, or just AI-curious, you'll walk away with practical, grounded advice to stay sane while scaling your business.Enjoying the podcast? Hit the subscribe for more fun conversations about AI, marketing, and entrepreneurship.Check out Melanie’s work here: https://crownsvillemedia.com/--Check out Conversion Zoo here: https://conversionzoo.comConversion Zoo on Spotify: ⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠Conversion Zoo on Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠Conversion Zoo on YouTube: ⁠https://www.youtube.com/@elliemcintyree/podcast⁠#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Josh Thompson, owner of Brightbeam SEO, takes us behind the scenes of mastering AI‑driven marketing for local and service‑based businesses and SEO. In this episode, we unpack:His entrepreneurial journey: from a financial leads startup to an addiction clinic, and now Brightbeam SEOHow AI tools like ChatGPT evolve regularly in his SEO workflowsThe clear difference between traditional SEO and Google Maps local search and the impact of AI on search rankingsWhy reviews and GMB optimization now outrank backlinks in the local search gameStep‑by‑step strategies like social listening, for combining AI sales training with human judgment for smarter SEOJosh shares his breakthrough “wow moment” using AI to create college‑level AI data analysis, his 6‑month tool‑update cycle, and tactical tips to avoid Google Business suspensions.Connect with Josh here: Brightbeam SEOListen now—and don’t forget to hit subscribe to keep up to date with all things AI and marketing.---Check out Conversion Zoo here: ⁠⁠https://conversionzoo.com⁠⁠Conversion Zoo on Spotify: ⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠Conversion Zoo on Apple Podcasts: ⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠Conversion Zoo on YouTube: ⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠Social listening: https://brand24.com/blog/what-is-social-listening/⁠ AI data analysis: https://www.luzmo.com/blog/ai-data-analysisAI sales training: https://www.exec.com/Check out employee file management software: https://www.hrpartner.io/features/employee-records.html#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels). John talks about why effective marketing still comes down to knowing:1) What you want (i.e. what your goal is). 2) What good marketing + copywriting looks likeWe also talk about why prompt writing is becoming the most important skill in the new AI era.This episode has lots of practical tips plus a philosophical deep dive on creativity. Learn how to future-proof yourself as a marketer in an AI-driven world.You’ll also hear how tools like an AI receptionist change the daily routine for many teams, freeing time for deeper work.Whether you're using AI for client work, cold outreach automation, brainstorming, life admin, or as a therapist, John's insights will help you use these tools better, faster, and more creatively.Connect with John: Drop Dead CopyFor more info + all episodes, visit https://conversionzoo.com/-----Best cold outreach automation tool: https://instantly.ai/AI receptionist: ⁠https://smith.ai/Running a HVAC business? Try HVAC management software: https://www.fieldpulse.com/solutions/hvac-r

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Des Dobreva doesn’t just teach branding — she lives it.From surviving cyber-bullying and suicidal thoughts to building a globally recognized personal brand, Des turned her inner fire into a business empire.Now known as The Branding Queen, Des helps creators, coaches, and rebels build unforgettable brands that connect, convert, and cause a stir.She’s built a thriving online business, a loyal community, and a movement that says: You don’t need to play nice. You need to own your story.Inside this episode:How Des transformed rage into rocket fuel for her brandThe mindset shift that took her from dishwashing in Denmark to launching a global businessThe truth about personal branding (and why most people get it wrong)How to build a brand that punches through the noise — without faking itWhy your pain, story, and raw truth might be your biggest marketing assetIf you’re tired of boring brands, cookie-cutter messaging, and holding yourself back — this one’s for you.Click here to get the free mini-training from Des.Connect with Des Dobreva:InstagramFacebookdesdobreva.comHave questions or want help with your marketing? Email me here: [email protected] more info + all episodes, visit https://conversionzoo.com/

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠What do you do when everything in your business goes wrong?Arne Giske has a “sh*t-fan map” — yes, that’s exactly what it sounds like — a plan for when life and business go off the rails.But this episode isn’t just about surviving chaos.It’s about building real momentum in your business — through audience-building, strategic pricing, and the kind of community that prints money (and memes).Arne grew his Facebook group to over 80,000 raving fans. Then he turned that audience into a course business — in less than a year. All without complex funnels or huge ad budgets.Inside this episode:How Arne used memes to grow a Facebook group that converts like crazyThe psychology of raising your prices (without losing your mind)How to actually sell without ads (and what to do when Facebook bans you anyway)Why solving bigger problems is the shortcut to making more moneyWhat it means to live your business lifestyle — from Seattle pedi-cabs to international venturesIf you're building an audience, selling offers, or just want to avoid a total meltdown… this episode is for you.Connect with Arne here:Insider Investors ClubFacebookMillennial Entrepreneur CommunityFacebook Groups For Profit (Arne’s FB group course)Have questions or want help with your marketing? Email me here: [email protected] more info + all episodes, visit https://conversionzoo.com/

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠Welcome to the first episode of Conversion Zoo! If you’re an accountant or financial advisor wondering what SEO is and why you should care, this episode is for you.I’ll walk you through the basics of Search Engine Optimization (SEO) and how it can help you attract more clients online. As a former accountant turned SEO expert, I know how technical this field can be—and why most marketers don’t understand the unique challenges accountants face.In this episode, you’ll learn:1) What SEO is and why it matters for your accounting firm2) The three key components of SEO: keywords, backlinks, and technical optimization3) How Google ranks accounting firms and how you can use SEO to stand outMost accountants rely on word-of-mouth and referrals, but SEO is a game-changer if you want to grow your business in a predictable, scalable way. I’ll break it down in simple terms so you can start seeing results—without feeling overwhelmed.Get my free guide here: https://conversionzoo.com/seo-for-accountantsHave questions or want help with your marketing? Email me here: [email protected] more info + all episodes, visit https://conversionzoo.com/podcastCheck out test automation tools, useful when developing a website: ⁠https://bugbug.io/blog/software-testing/codeless-automation-testing-tools/⁠⁠⁠⁠Need to keep your hand on your website's pulse? Check out website monitoring tools: ⁠⁠https://betterstack.com/community/comparisons/website-monitoring-tools/⁠⁠Try ⁠ProcureDesk⁠ if you want your procurement to run smoothly: ⁠https://www.procuredesk.com/⁠-----Check out Evolve Accountants & Business Advisors for all your accounting needs.