Copy And

In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today.Sales isn't a four-letter word here. If you're a business owner, you're here to sell — and Samantha walks through exactly how to make that happen with micro-copy that works in the background so you don't have to hustle harder.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff most business owners don't even know to ask about.This one started as a Voxer thread and turned into a full episode. Worth it.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you!Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out whether this format or a longer project is the better fit before you reach out.This episode doubles as a behind-the-scenes look at how Samantha structures client work, complete with client results.Book a VIP Day hereLearn more about VIP Days an Projects hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. (yeah, that's a LOT of emails!)She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers who treat "launch emails" like it's just the five-day open cart sequence. It's not.If you've ever finished a launch feeling like you could've sold more but you can't put your finger on why you didn't, this episode is probably what you were missing.Other resources mentioned in this episode:Launch Emails ChecklistEdu-Selling EpisodeList-Scrubbing Email TemplateAbandoned Cart Email TemplateConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it to Threads (see the conversation here), and the responses confirmed two things:1. Service providers DO NOT want AI-generated feedback and2. They also realize that giving feedback isn't easySo instead of leaving it at the rant, she breaks down what good client feedback looks like and why it matters to the process of working with a copywriter, designer, or other service provider.This episode is for anyone who has ever hired a service provider and found themselves unsure how to respond to a deliverable, AND for service providers who want some additional language around AI & feedback. Giving feedback is a skill, and it's one worth developing.---I mention Laura Rae Consulting in this episode - she has a depth of funnel building knowledge after nearly a decade with LeadPages. Highly recommend her friendship and expertise :)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast.This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, story, and zero patience for vague advice.What You'll Learn:What your nurture emails should include (and the one thing every single email needs, no exceptions)Why your freebie is probably really good, and also quietly costing you clientsThe actual difference between a sales page and a checkout page, explained with lifting shoes and her own websiteHow assertive copy builds trust faster than any other tool in your arsenalWhy copy that says what something "isn't" is confusing your readers right out of your funnel Resources Mentioned: Funnels 101 series (start here!)My fav lifting shoes Hire Samantha for an hour through Can You Write This For Me: https://canyouwritethisforme.comGrab my stickersConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in it lol).This is a 'good, bad, and ugly' episode that you'll want to take notes on!Key points covered in episode:What edu-selling is and why it makes people feel good about giving you their moneyWhy my realtor who has sold millions of dollars doesn't consider herself a salesperson (and what that means for your business)The coaching program horror story that shaped how I sell everythingWhy renaming your discovery call could change the entire energy around itHow to use copy to smooth the sales processAdditional resources mentioned:Episode about pricing transparencySubmit a copy confessionTrust recession episodeJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year. Hear what's really on her bingo card in this episode!Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better.You can find Melissa and Litchfield media:On ThreadsOn their websiteConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, improving deliverability, and ensuring that future sales don’t feel abrupt or forced.She introduces a simple framework for writing nurture emails when inspiration feels nonexistent. Instead of overthinking storytelling, Samantha encourages business owners to focus on five core angles: who they help, what they offer, where and when their audience is in life or business, and why their work matters. Each email only needs to answer one of these questions clearly and intentionally.The episode also covers how storytelling naturally fits into nurture emails using a problem–decision–outcome structure, making emails easier to write and more relatable to readers. Samantha emphasizes that nurture emails are not anti-sales. In fact, consistently positioning offers inside nurture content makes future conversions easier and more natural.Finally, she explains how nurture emails keep brands top of mind, even when subscribers aren’t ready to buy immediately. While every email won’t generate revenue, consistent nurture emails ensure that when the timing is right, the reader knows exactly who to turn to.This episode is essential listening for service providers and creators who want to sell more without relying solely on launches.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own!To submit a Copy Confession, click here. Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices)Welcome Sequence Template (more emails, a little old-school)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page.Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distraction, or confusion, and instead focus on reinforcing that the buyer is in the right place making the right decision.She walks through the non-negotiable elements every checkout page needs, including clearly restating what the buyer is purchasing, reinforcing the value and intended transformation, and making pricing and payment options fully transparent. Trust signals, such as secure checkout indicators and testimonials, are also discussed as subtle but powerful confidence builders at this stage.The episode also explores how checkout pages can increase average order value through thoughtful order bumps and VIP upgrades. Samantha explains how to position add-ons that naturally support the buyer’s next step, without disrupting the checkout experience or feeling out of alignment with the original offer.Finally, she emphasizes the importance of mobile optimization and technical ease, noting that a clunky checkout process can signal a messy client experience overall.This episode is a must-listen for service providers and digital product sellers who want to improve conversions without rewriting their entire funnel, simply by optimizing the page where decisions are finalized.Check out the Pricing Episode (Episode 17) hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table. In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do with that moment matters.I walk through how to turn a simple thank you page into a strategic transition point that builds relationships, keeps energy moving, and makes the next step feel inevitable. We’ll talk about simple next actions you can guide people toward, how to learn more about your audience while they’re engaged, and why thank you pages are an ideal place for high-converting tripwires.If your thank you page currently says “Thanks, check your inbox,” this episode will show you how to transform it into a quiet but effective sales asset.Next up in the series, we’ll dive into checkout pages and how small tweaks there can dramatically increase your average order value.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educate, sell.Your opt-in page is the bridge between attraction and education. It’s designed to move someone from problem unaware to problem aware and earn enough trust that they’re ready to hear more from you.In this episode, I break down what belongs on an opt-in page, what’s non-negotiable, when to add extra sections, and how to keep the entire experience frictionless.Next week, we’ll talk about thank you pages and why they might be the most overlooked sales asset in your funnel.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including:A fun funnel vocabulary lessonWhat goes into a funnelWhat copy your funnel needsThe goal of a high-performing funnelIn the next few episodes, I'll break down each stage of the funnel so that you can write your copy while you listen along! Class is in session, you comin'?Join the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But how you comes back, too. Listen in to hear my favorite ways to reengage your list. Join the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think. Key points covered in episode:The stories AI tells & how they are bad for sales psychologyHow to storytell for salesWhen to gut check your sales copy for AI flawJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”.Key Points Covered in This Episode:Where to put pricing on your sales pageHow to align with sales psychology when discussing priceWhat to do if you’re selling a service that doesn’t have one distinct priceJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode:What is a sales page, and what’s the difference between that and a services page or opt in pageThe three key areas you can alter to make more sales from you sales pageWhy these three areas are vital to your conversion rateHow to write your own sales copy so that it convertsJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.Connect with Candice Coppola:WebsiteSocial mediaThe Power in Purpose PodcastConnect with Ceels Lockley:WebsiteSocial mediaMap out your free Offer Line UpConnect with Renee Bowen:WebsiteSocial MediaTried & True With a Dash of Woo PodcastConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Thinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your salesLearn what makes great copy while writing it for your own businessConvert more now, and over timeIn this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member.Have questions about how to write copy that sounds like you but converts better?Reach out on Instagram orEmail me at [email protected] with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales.We cover the practical side of collecting feedback, the psychology behind why your audience’s words work better than templates, and real examples from accountants, ops coordinators, and service providers who transformed their messaging by speaking the way their clients actually think.By the end, you’ll know exactly what to write the next time you feel stuck — because your clients have already given you the words.Resources Mentioned:Copy On Demand: https://nomadcopyagency.com/copyondemandJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace.Key Points Covered in This Episode:What people actually mean when they say “trust recession” and why buyers are more cautiousHow modern marketing (AI, scams, over-polish) has changed how audiences evaluate credibilityThe role copy plays in building trust before someone ever buysHow to write copy that makes people feel understood, safe, and confident saying yesResources Mentioned:See my copy services Learn about Copy On Demand (only open 1x/year!)Get on my calendar - if you’d like me to write your sales pages for you!Get the full show notes hereJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues.Key Points Covered in This EpisodeWhy pretty sales pages don’t automatically lead to higher conversionsHow clear copy gives design its structure, hierarchy, and flowThe role of strategy in aligning copy and design toward a single goalWhat to prioritize first when planning a website, rebrand, or sales pageConnect with Morgan Specht:WebsiteInstagramLinkedInConnect with Shannon Pruitt:Take Shannon's Brand Challenge here. WebsiteInstagramLinkedInConnect with Emily Reagan:Her websiteInstagramLinkedInConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.”So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, money, and a lot of second-guessing.What You’ll Learn:The real difference between copywriters, content writers, and “sales copy”When hiring a copywriter is about a time gap vs a skills gapHow VIP Days work — and who they’re best forWhat to look for before trusting someone with your messagingResources Mentioned:Nomad Copy VIP Day → sales pages, emails, websites, and moreCan You Write This For Me? → Yes! Offload your “to-write” list with my hourly copywriting serviceFree Opt-In Copy Bot → Write high-converting opt-in pages in minutesGet the full show notes hereJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way.Key Points Covered in This Episode:My background in corporate sales and how it shaped my copywriting skillsHow travel, freelancing, and early missteps led me to copywritingWhy VIP Days became my favorite way to work with clientsMy honest advice for aspiring digital nomad copywritersResources Mentioned:Book a VIP Day → I'll write your sales page copy!Free Opt-In Copy BotGet the full show notes hereJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 4If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to.Key Points Covered in This Episode:What a call to action actually does on a sales page or websiteWhere to place CTAs for maximum visibility and conversionsHow to use verbs and identity-driven language in your button copySimple CTA best practices that make it easier for buyers to take the next stepResources MentionedClickable AF CTAs → to help you write better CTAs (and a swipe file!)Free Opt-In Copy BotGet the full show notes hereCatch up on the whole series here:Part 1 - Sales Page Best PracticesPart 2 - Headlines That HookPart 3 - Above the Fold Must-HavesPart 4 - CTAs That Get ClicksSPONSORED BY:Sheri Moise: Find out what naturally sets you apart from the rest & fuels your business success sherimoise.com/quizSpecht and Co: Book a Stand Out Brand Strategy For Online Service Providers use code NOMAD for $200 off!Join the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 3Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less.Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for you.Key Points Covered in This Episode:Why the above-the-fold section is the most important part of any sales page or websiteThe 3 key ingredients every high-converting hero section needsHow to write a CTA that doesn’t just ask for action but inspires itHow to write attention-grabbing sales pages with only 30–40 wordsResources Mentioned:Clickable AF CTAs - to help you write better CTAS (and a swipe file!)Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold sectionGet on my calendar - if you’d like me to write your sales pages for you! Get the full show notes hereCatch up on the whole series here:Part 1 - Sales Page Best PracticesPart 2 - Headlines That HookPart 3 - Above the Fold Must-HavesPart 4 - CTAs That Get ClicksJoin the retention games here (and don't forget to vote for ME!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 2Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying.In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for the right people to say yes.Key Points Covered in This Episode:Why sales page headlines matter more than most people realizeHow headlines guide skimmers and keep readers moving toward the buy buttonCommon headline mistakes that cause readers to drop offHow to write clear, attention-grabbing headlines that support conversionsResources Mentioned:Free Opt-In Copy BotGet the full show notes hereCatch up on the whole series here:Part 1 - Sales Page Best PracticesPart 2 - Headlines That HookPart 3 - Above the Fold Must-HavesPart 4 - CTAs That Get ClicksConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

How to Write Sales Pages Part 1In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages.I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear.Key Points Covered in This Episode:What elements every high-converting sales page needsWhy sales page templates can lead to overcomplicated or underperforming copyHow to adjust sales page length based on price point and buyer behaviorWriting sales page copy for skimmers, detail-seekers, and transformation-driven buyersResources Mentioned:Free Opt-In Copy BotGet the full show notes hereCatch up on the whole series here:Part 1 - Sales Page Best PracticesPart 2 - Headlines That HookPart 3 - Above the Fold Must-HavesPart 4 - CTAs That Get ClicksConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain clarity. Clear copy beats clever copy every time.Key points covered in this episode: Why offers stop selling with messy messagingFour signs you’re too close to your own copyThe 80/8 rule for simplifying your messagingHow to use the sticky note test to pressure-test clarityResources Mentioned:Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (Waitlist open!)Copy Chats & VIP Copy Days → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.Get the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or conversions. Key points covered in this episode:Why pain point marketing can backfire in your copyWhat your audience actually needs to hear to feel confident buyingHow to write transformation-focused copy that still convertsResources Mentioned:Copy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (only open 1x/year!)Brand Messaging → Hire me to nail your audience & their transformation, and give you the words that will sell on your website and sales pages.Get the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “salesy” and start sounding like the trusted guide they’ve been waiting for. In this episode, I walk through the core psychology behind writing copy that converts.Key points covered in this episode:How buyer psychology influences every purchasing decisionThe role emotion and logic play in high-converting copyPractical ways to apply sales psychology to your emails, sales pages, and CTAsResources MentionedCopy On Demand → 1:1 support to help you learn how to write high-converting copy in your own voice. (only open 1x/year!)Nomad Copy VIP Services → Hire me to write your copy—sales pages, emails, websites, and more.Maslow’s Hierarchy of Needs → The psychological model that explains human motivators, from survival to self-actualization.Get the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing).Key points I cover in this episode:The functional difference between content and copy and why both matterWhat content is designed to do vs. what copy is responsible forHow to decide if you need to hire a content writer or conversion copywriterResources mentioned:Free Opt-In Copy BotGet the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts.In This Episode, You’ll Hear:Why copy (not tactics) is the core of effective marketingThe bold leap I took to leave corporate for entrepreneurship (spoiler: it involved workplace drama, and a whole lotta nerve)How I’ve helped clients sell out in six & seven-figure launches through copy that’s strategic and human AFWhy I built Copy On Demand to teach business owners how to write copy that actually sounds like them—but converts BETTERResources mentioned:Book: The 4-Hour WorkweekBook: The Challenger SaleGet the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!Listen in to write copy that sounds like you, but converts BETTER. Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.