Cost Per Case

Cost Per Case is the podcast for law firm owners who care about one number above all else: what it actually costs to sign a case. Hosted by Ryan Stewart, legal marketing strategist and founder of WEBRIS, this show breaks down the real economics behind growing a modern law firm. No fluff. No vanity metrics. Just straight talk about cost per lead, cost per acquisition, signed case value, paid media, SEO, LSAs, intake optimization, and the systems that separate profitable firms from the ones burning cash.Each episode dives into what’s working right now in legal marketing — from Facebook ads and Google PPC to Local SEO, AI search, and emerging channels — with a focus on measurable ROI. You’ll hear breakdowns of real campaigns, honest conversations about wins and failures, and tactical insights you can actually apply.If you’re a personal injury attorney (or any contingency-based firm) who wants predictable growth, tighter margins, and marketing that perfor