PODCAST · business
Creating Disney Magic
by Lee Cockerell
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
Episodes
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Host Your Own Mastermind
"People have experience and exposure that you don't have and could learn a lot from." Episode Chapters [01:00] Why masterminds work across industries [02:16] Solving problems through different perspectives [04:10] Creating your own problem-solving group [06:51] Learning from other people's...
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Get People In The Room To Solve Problems
"Your employees and your customers know everything you need to know. But will they'll tell you?" Episode Chapters [00:01:03] Make Time for Better Conversations [00:01:51] Solving Disney's French Fry Problem [00:02:38] Bringing Frontline Employees Into the Room [00:04:10] You Said, We Did…
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Leaders Do Their Homework
"You'll never know what your team knows unless you ask them." Episode Chapters [01:06] What It Means to Do Your Homework [02:50] Relying on Your Team's Expertise [05:04] Asking Why Before Making a Decision [07:38] Hiring and Developing the Right Experts [09:16] Having the Confidence to Say "I…
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Be Candid and Save Time
"When you give people straightforward feedback, you're preparing them for the future." Episode Chapters [00:00:43] What Leaders Are Asking Lee [00:04:00] Why Being Candid Saves Time [00:06:36] The Cost of Avoiding Difficult Conversations [00:07:33] What Truth With Empathy Looks Like [00:10:37]...
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Become a Better Leader
"Are people getting better because they work with you?" Episode Chapters [00:56] What Lee Once Believed About Leadership [03:32] Learning Through Experience and Self-Awareness [05:34] Developing Management and Leadership Together [08:26] The Experiences That Changed Lee's Leadership [11:13] How…
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Honoring Heritage Doesn't Mean Staying The Same
"What seems insignificant to you may carry tremendous meaning for your customer." Episode Chapters [00:01:27] Honoring Heritage Without Staying the Same [00:03:54] Protecting What Customers Value [00:06:23] Knowing When to Reverse a Change [00:08:18] Moving Beyond Resistance to New Ideas…
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Can Your Operation Keep Your Promises?
"The customer doesn't care about who did what. They want it to be right." Episode Chapters [00:01:41] Can Operations Deliver What Marketing Promises? [00:04:21] Keeping the Frontline Informed [00:06:52] Creating One Purpose Across Departments [00:08:41] Trust, Ethics, and Speaking Up [00:10:18]...
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Little Problems Become Big Problems
"If somebody tells you something needs fixed and you don't do something about it, then you really lose credibility very quickly." Episode Chapters [00:01:19] When a Small Problem Becomes Serious [00:04:24] Acting Quickly and Listening to Experts [00:05:07] What D23 Teaches About Attention to…
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Take a Position of Leadership on Safety
"Be the leader that steps up and narrows the odds of something happening." Episode Chapters [00:02:36] Taking a Leadership Position on Safety [00:04:53] Preparing Before a Crisis Happens [00:06:48] Why Safety Must Be the Top Priority [00:10:02] The Organizational Cost of Preventable Accidents...
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Be a Good Role Model
"If you know something, you ought to be teaching it to others." Episode Chapters [00:01:36] When People Consider You a Role Model [00:03:23] Why Helping Others Changes You Too [00:07:20] Becoming the Person People Expect You to Be [00:09:31] What It Takes to Be a Good Role Model [00:10:00]…
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Advice for College Students
"Great people with a great attitude will always get noticed." Episode Chapters [00:00:58] Speaking to Disney College Program participants [00:03:16] Advice for landing your first career opportunity [00:05:18] Why Disney experience opens doors [00:08:48] The biggest concerns facing college…
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Get Out and Walk the Front Line
"The problem you see is often three steps away from the real problem." Episode Chapters [00:01:52] Why Every Leader Should Walk the Front Line [00:03:19] What You Learn by Being Present Every Day [00:08:25] Removing Obstacles for Your Team [00:08:58] Looking Beyond the Symptoms to Find the Real...
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Use Customer Service Standards
"If you want great customer service, you need to start by defining what great looks like." Episode Chapters [00:01:12] A Customer Service Challenge in Local Government [00:03:01] Creating Standards for Every Customer Interaction [00:05:25] How Leaders Build a Service-Focused Culture [00:08:23]...
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The Real Cost of Turnover and Retention
"Don't hire someone just to fill a position. Hire the right person for the long haul." Episode Chapters [00:01:35] Looking Beyond Retention Rates [00:03:02] Why Great Employees Always Have Options [00:07:59] How Disney Measured Turnover and Retention [00:10:42] The Real Reason Employees Leave...
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How to Stay Curious in a World of AI
"Curiosity grows when you expose yourself to new experiences." Episode Chapters [00:05:18] Keeping Kids Curious in an AI World [00:07:37] Using AI to Enhance, Not Replace, Learning [00:09:05] Why Experience Matters More Than Information [00:10:41] Escaping Comfort Through New Experiences…
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You Know What To Do, Now What
"Everything is hard until it becomes a habit." Episode Chapters [00:01:25] Why Most Training Never Changes Behavior [00:03:27] Turning Learning into Daily Action [00:05:17] Tackling the Hard Things You've Been Avoiding [00:08:14] Why Discipline Creates Long-Term Success [00:09:42] You Know What…
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Service Recovery Leads to Loyal Customers
"The goal is not to win the argument. The goal is to keep the customer." Episode Chapters [01:00] Why Service Recovery Creates Loyalty [03:13] Empowering Employees to Solve Problems Fast [05:32] Service Recovery in Call Centers and High-Volume Environments [09:04] The LAST Model for Handling...
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Encourage Your Team to Take Ownership of Problems
"When people know their ideas matter, they want to do a better job." Episode Chapters [00:02:10] Should employees be rewarded for solving problems? [00:03:45] Why listening builds a stronger culture than incentives [00:06:06] How recognition increases confidence and engagement [00:08:14] The...
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Talk About Service Recovery With Your Team
"A lot of customers will point out things we don't even know we're doing wrong." Episode Chapters 06:46 Dealing with upset hotel guests 09:23 Handling difficult customers 10:49 Importance of Service Recovery 15:14 Handling service recovery and outreach When things go sideways, your team should be...
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Does Self-Confidence Improve Customer Service?
"If you're not getting exposed to those new thoughts or new ideas, then you're not effectively advancing the way you're serving." Episode Chapters [00:01:25] Does Self-Confidence Affect Customer Service? [00:03:26] Why Leaders Must Deal With Difficult Situations [00:06:57] How Managers Build...
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Dealing with Stress
"Anxiety grows when we avoid the hard things." Episode Chapters [02:34] Why Anxiety Continues to Affect So Many People [04:48] Recognizing Anxiety Instead of Explaining It Away [07:35] How Modern Life Creates Constant Overwhelm [14:48] Why Leaders Must Notice Behavioral Changes [20:20] Managing...
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Hire the Right People
"The most important lever you can pull as a leader is hiring the right people." Episode Chapters [03:29] Why Hiring Right Solves Most Leadership Problems [06:17] Looking Beyond the Resume [10:33] Setting Clear Expectations Up Front [13:00] The Real Cost of Turnover [18:10] Resources to Improve…
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You Are Putting on a Show Every Day
"When the curtain opens, everything matters." Episode Chapters [01:41] The Big Red Curtain: A New Way to Think About Service [03:26] Why Every Detail Matters in a Great Show [05:33] A Real-Life Example of Excellence in Action [09:55] How to Script Your Customer Experience [12:17] Why Execution Is...
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Building Trust After Layoffs
"People are watching what you do after the decision, not the decision itself." Episode Highlights [02:10] The Impact Layoffs Have on Trust and Morale [04:32] Why Communication Matters More After the Decision [06:48] Rebuilding Trust Through Visibility and Presence [09:15] Addressing Fear,...
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Leadership Lessons from Walt Disney
"Resiliency is what separates dreams from results." Episode Chapters [00:02:15] From Professor to Speaker: Jeff Barnes' Journey [00:05:16] Walt Disney's Resiliency and Early Failures [00:07:28] The Power of Going All-In on Your Goals [00:08:16] Why Most Ideas Never Turn Into Action [00:09:50]...
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Leadership is Not About a Title
"Leadership is not about a title. It's about your influence." Episode Chapters [00:02:22] Why Leadership Starts with Influence, Not Title [00:03:00] Giving Teams Purpose and Explaining the Why [00:04:17] Why Presence Builds Trust and Credibility [00:07:54] The Importance of Candor and Difficult...
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Getting Buy In to Deliver Better Service
"Getting better is not easy, but it's the only way to be successful." Notable Moments [00:02:52] Why Longstanding Employees Resist Change [00:03:36] Leading Change with Clarity and Purpose [00:05:29] Why Timing Matters When Improving Service [00:06:58] Communicating Change and Gaining Buy-In...
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Experience and Exposure Create Opportunity
"Your path doesn't have to be traditional to be successful." Notable Moments [02:12] Reflecting on 600 Episodes and Global Impact [07:51] Public Resume vs. Real Resume [16:19] Why Attitude and Reliability Matter More Than Path [23:09] Why You're Not Behind—You're Just Getting Started [28:43] The...
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You Must Enforce the Rules Even For High Performers
"If you don't enforce it, you're giving permission." Notable Moments [03:02] When a High Performer Breaks the Rules [03:46] Having the Hard Conversation with Clarity [05:16] Why Favoritism Destroys Culture [08:06] What Behavior Signals to the Team [09:56] Why Leaders Must Enforce Standards...
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Serving Internal Customers
"We have internal customers, and the business depends on them." Episode Highlights [00:02:20] Recognizing Internal Customers [00:03:52] Elevating the Value of Support Roles [00:09:32] Getting Team Buy-In and Changing Mindset [00:11:36] Building a Culture Where Everyone Supports Everyone Customer...
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Have the Courage to Speak Up
"Somebody's either got to step up, or people are going to start to step out." Notable Moments [00:01:15] Why Speaking Up Requires Courage [00:02:06] Safe Ways to Surface a Leadership Issue [00:03:13] Why Leaders Must Invite Honest Feedback [00:07:24] Building Trust So Employees Will Speak Up...
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Getting Buy-In for High Standards
"Storytelling helps people understand where they fit in creating the magic." Episode Highlights [00:02:19] Recruiting People Who Believe in Excellence [00:03:29] Explaining the Long-Term Value of High Standards [00:07:48] Getting Buy-In From Your Current Team [00:10:07] Why Accountability...
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Leading Through Anxiety in the Workplace
"If someone changes, something changed." Episode Chapters [00:01:26] Why Anxiety Often Isn't About the Job [00:03:21] When Accumulated Pressure Turns Into Anxiety [00:05:29] Why Talking and Therapy Matter [00:07:07] What Leaders Should Watch For [00:10:44] Creating Psychological Safety at Work...
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How to Work with a Micromanager
"You need trust to operate at the higher levels of freedom." Notable Moments [00:02:00] Why Micromanagers Are Hard to Change [00:04:42] Deciding Whether to Stay or Leave [00:05:54] How to Stay Professional Under Pressure [00:06:53] Clarifying Authority and the 5 Levels of Freedom [00:08:34]…
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Leadership is Getting Harder
"People don't leave companies. They leave their leader." Notable Moments [00:02:27] Is Customer Service Fading in Today's Workforce? [00:04:01] Why People Leave Leaders, Not Companies [00:08:56] Can You Build Service Culture During a Staffing Crisis? [00:11:18] Why Leadership Stress Is Increasing...
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Inspiring an Unmotivated Team
"Most motivation problems are leadership problems." Notable Moments [00:02:22] Why "unmotivated teams" are usually a leadership issue [00:03:30] Resetting expectations, accountability, and standards [00:05:04] The difference between motivating people and inspiring them [00:07:33] How reliability...
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Handling Unexpected Challenges
"Leaders don't need to have all the answers. They just need to know how to get to the right answer quickly." Notable Moments [00:02:40] Why unexpected problems happen constantly [00:03:22] Deciding what matters most right now [00:03:56] Knowing when to get expert help [00:04:57] Staying calm...
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Be Candid on What You Believe
"If people don't know where you stand, they'll make it up themselves." Notable Moments [00:02:49] Why open Q&A builds credibility fast [00:04:00] Answering uncomfortable questions publicly [00:05:05] Why truth builds trust faster than strategy [00:06:00] Being clear about values and expectations...
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Be Able to Explain What You've Learned
"Experience only matters if you can tell someone what you got out of it." Notable Moments [00:02:51] Why frequent job changes raise questions—but aren't always negative [00:03:10] The value of staying long enough to learn, grow, and be noticed [00:05:31] Why people leave bosses, not companies...
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Inspiring People to Take Action
"If you can connect action to something emotional, people will stick with it." Notable Moments [02:24] Why people don't follow good advice [03:36] The role leaders play after the event ends [05:11] Doing hard things for the people you love [06:24] Why progress feels good after the work [12:32]…
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You Know What You Need to Do
"Progress doesn't require perfection. It requires starting and staying with it." Notable Moments [00:27] Why every morning is a new beginning [02:40] Why most resolutions fail [04:10] The power of starting before you feel ready [06:10] How progress builds confidence [11:33] Why saying no is a...
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Find Your People and Take Care of Them
"People like to go where they're happy to be seen." Notable Moments [01:19] Why people want to go where they feel welcome [04:29] Making your people the brand [06:49] Reliability as a leadership advantage [10:28] Reducing turnover by focusing on how people feel [15:49] The responsibility that…
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Knowledge is Currency
"Knowledge is the key that opens all the doors ahead of you." Notable Moments [03:55] Why making people feel important changes everything [06:42] The emotional root of most leadership problems [09:20] How exposure reshapes perspective and confidence [12:29] Reputation and the danger of untold...
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Being Nice is Good For Your Career
"There's no upside for not being nice." Notable Moments [02:32] What "being nice" actually means in leadership and daily interactions [03:20] Why raising your voice causes you to lose respect [04:12] How organization and stress management affect how you treat people [07:12] Handling tough...
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Make it About Experience Not Price
"Every decision comes down to one question: is it worth it?" Notable Moments [00:01:19] Examples of shifting customer value [00:04:11] Industries where customers feel "stuck" with rising prices [00:05:11] What Lee learned by switching grocery chains [00:07:17] The three-legged stool of pricing...
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Get Your Opportunity Through Persistence
"Anytime you can do more than everybody else, you'll stand out." Notable Moments [01:20] Persistence pays off [03:34] Creative ways people get noticed [04:45] Why showing up still matters today [07:23] Networking as a strategy, not luck [13:59] How persistence shapes careers over time This…
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Train for Anticipated Problems
"Training is useless if it's not enforced." Notable Moments [05:32] Anticipating problems is the foundation of training. [07:31] Enforcement matters just as much as teaching the standard. [08:58] Customer expectations reveal what training should cover. [13:31] Frontline experience exposes blind...
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Serve Customers By Saving Time
"When you respect time, you build trust and your reputation grows." Notable Moments [03:30] Time is not the new issue; it's always mattered [05:10] How Disney engineers measure time and efficiency [09:20] Coffee shop story and customer decision-making [15:00] Why leaders must observe operations...
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A Good Manager is an Auditor
"Every leader's job is to inspect what they expect." Notable Moments [03:39] Seeing management as part auditing, part leadership [05:57] Why clarity prevents most workplace problems [07:48] The real issue behind poor communication [09:22] How clear expectations turn fear into trust [11:32]…
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Creating Your Own Mastermind
"When you surround yourself with people who think differently, you see your blind spots." Notable Moments [01:38] Becoming an expert and why it matters [04:34] The value of solving problems together [09:09] How to form a mastermind with variety and trust [11:20] The importance of psychological...
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ABOUT THIS SHOW
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
HOSTED BY
Lee Cockerell
CATEGORIES
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