Jayati Vora

Cutting Chai Stories: Write copy that feels good is a business podcast hosted by Jayati Vora. It has 97 episodes, with the latest published October 2022.

Click. Click. Click.That’s the sound of you doing anything OTHER than writing your copy.Sales page needs to be written? Ummm, *after* my second cup of chai.Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram…When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy and pay for a template or a copywriter to take the whole damn thing off your plate. Trouble is, you often end up sounding wooden or like someone else entirely — if you’re even putting copy out there at all. But what to do when you don’t have a fancy writing degree and you haven’t the first clue what to write about? You know the words are important — your words are the primary way your audience gets a taste of you, after all — and you know that you need to use them more effectively so your

business ·en ·97 episodes