Dance Principals United: Dance Studio Growth & Marketing Podcast

Ever finish the day wondering… what the heck did I actually achieve today?  In this episode, Amanda and Bec are diving into one of the biggest struggles studio owners face: feeling constantly busy but never quite getting to the important stuff. From shiny object syndrome and endless scrolling to juggling kids, clients, staff, admin and trying to grow a business at the same time - this is a very real, very honest conversation about productivity, structure and why "doing it all" simply isn't sustainable. The girls chat about: why creatives struggle with distractions how elite dancers actually teach us about discipline the power of time auditing practical ways to time block your week how AI can help studio owners save serious time the emotional load of motherhood + business ownership why buying back your time isn't selfish There are also some BIG mindset shifts in this episode around mum guilt, productivity and being intentional with your time — especially if you've been feeling overwhelmed lately. In this episode: Why being "busy" doesn't always mean being productive The sneaky distractions stealing your time How to do a simple time audit in your studio business Why time blocking changes everything The importance of scheduling personal time too How AI tools like ChatGPT can support studio owners The truth about trying to run a business while parenting full-time How to stop being so hard on yourself Plus - podcast listeners can grab a special offer: Get 1 week FREE inside the Dance Principals United Tribe via the link: https://danceprincipalsunited.com/dpu-tribe/  

If you've ever looked at your studio bank account and thought, "I'll just pay everyone else first and see what's left for me…" this episode is for you. This week, Amanda, Bec and Nathan are having a very honest conversation about something so many studio owners avoid talking about… paying yourself. From the studio owners taking home nothing, to those building genuine wealth through their businesses, this episode dives into the mindset shifts, money habits, and practical changes that can completely transform how you see your studio. Because yes, we love the kids. Yes, we're passionate about dance education. But your studio should also support you and your family. The girls also share personal stories about underpaying themselves for years, the resentment that can quietly build when you're constantly sacrificing, and why treating your studio like a real business changes everything. In this episode, we chat about: Why so many studio owners accidentally work for free The dangerous "I'll just take what's left" money mindset Different ways studio owners pay themselves (and the pros/cons) Why paying yourself first changes your entire business psychology How underpaying yourself can lead to burnout and resentment The surprising Australian income statistics that put things into perspective Why studio owners need to think about superannuation and long-term wealth Simple first steps to start paying yourself properly If this episode hit home for you, start small. Even a $50 pay rise can shift your mindset and help you start building a healthier business. ✨ Special Offer for Podcast Listeners ✨ Come join us inside Dance Principles United Tribe and get 1 week free using the link in the show notes. https://danceprincipalsunited.com/dpu-tribe/  

This week's episode is a little bit special… because it was recorded LIVE on stage at Dance Teacher Expo 2026. And yep, you might miss the slides (and there are a couple of live-audio quirks), but trust us… the value in this one is HUGE. Amanda dives into the world of AI, but not in an overwhelming, techy way. This is real, practical, "how does this actually help me run my studio better?" kind of stuff. Because AI can feel like a lot. New tools every week, everyone saying you "should" be using it… and you're just trying to get through the day without forgetting snack day or costume orders. This episode breaks it all down in a way that actually makes sense, and gives you tools you can start using straight away. 💡 Plus, there's a free guide with all the tools mentioned - just head to Instagram and comment "robots" to grab it!

This week's bonus episode is a special one, and it might just shift the way you see your studio's impact. Amanda sits down with Namine from Ronald McDonald House Charities to chat all things Dance for Sick Kids: a feel-good, community-driven campaign that's doing some seriously life-changing work for families going through incredibly tough times. From spontaneous dance parties in hospital common rooms to kids dancing on one leg (yes, really), this conversation is full of moments that will make you smile, and maybe tear up a little too. If you've ever wondered how your studio could be part of something bigger (without adding more to your already full plate), this episode is packed with simple, creative ideas to get involved. ✨ In this episode, we chat about: What Dance for Sick Kids actually is (and how easy it is to join) The real, behind-the-scenes impact on families staying at Ronald McDonald House Why this campaign hits differently for dance studios and students Creative (and fun!) ways studios are getting involved—from crazy dress-up days to mum dance challenges How fundraising builds empathy, connection, and community in your studio The surprising power of a little healthy competition 👀 What raising $20K+ actually means for a real family Whether you go big or keep it simple, every bit makes a difference. 👉 Ready to get involved? Head to danceforsickkids.com and register your studio.

This week Bec's chatting with Candice from Footloose Studios in Hornsby, and honestly… if you've ever felt like a shy little mouse in a room full of "real business owners" (same), you're going to feel VERY seen. Candice shares her journey from teaching at 15, opening a studio in a church hall with 12 students, and hitting that "something's gotta give" moment at 40 students… to investing in business coaching and growing to 160 in one year. Yep. A year. But the real magic of this episode isn't just the numbers - it's the confidence shift, the imposter syndrome truth bomb, and how systems can genuinely give you your life back… especially when you're juggling kids, staff, and the never-ending admin pile. Episode Highlights: Starting small is normal: church halls, 12 students, and figuring it out as you go. Why investing in support can be the thing that changes everything (even when you "can't afford it"). The imposter syndrome moment at the first Studio Growth Club event that flipped Candice's confidence switch. "Growth doesn't sit in comfort" - and why leadership starts with you. The power of an all-in-one CRM to simplify marketing, enrolments, workshops, invoicing and comms. A genius extra income + feeder strategy: running school dance groups (before/after school) for $100/term. Staff training that actually motivates (not the drill sergeant version). The real talk on motherhood + studio life: sometimes the goal isn't "more growth"… it's sustainability. Want more support like this? There's a special offer for podcast listeners: get one week free inside the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/  

This week Amanda & Bec are talking about the thing so many dance studio owners love to hate… social media.  If you've ever stared at your phone thinking, "What am I even meant to post?"—this episode is your permission slip to stop making it so hard. They break down why social media is non-negotiable for studio growth these days (and why "I hate socials" isn't a strategy), what simple content actually works, how to involve your staff without paying someone 10 hours a week for two posts, and the big mistakes that quietly block enquiries—like having messaging turned off (!). Plus: a spicy little rant about boring Canva posts… and a reminder that parents don't need perfection—they want real. Episode Highlights Social media is where parents discover and "research" studios now—often before Google. You don't need a full-time social media person. Most studios can do it in 2–3 hours/week. Your studio already has the BEST organic content: happy kids, community, joy, behind-the-scenes. "Perfect" can actually scare parents off—realistic content builds trust. Train your staff on what to film (and make it easy to submit content). Don't block enquiries: public profile + DMs turned ON is essential. Be careful with AI: use it well, or don't use it (no weird hands/fingers please 😬). Time-block your content and keep it simple: 3–4 clips → reel → done. Podcast listener offer: One week free inside the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/  

This week on the podcast, Bec sits down with the incredible Shannon Atkins for a chat that is equal parts inspiring, honest and wildly helpful for studio owners raising the next generation of dancers. From growing up as a comp kid and opening her own studio in her early twenties, to building an international career as a choreographer, teacher and judge, Shannon shares the journey behind the success - and the pressure that came with it. They chat about the realities of running a high-level studio, what judges are really looking for, why technique still matters more than ever, and how studio owners can better guide students who dream of a professional career. It's a big conversation about comps, training, expectations, childhood, and remembering what actually matters. In this episode, they chat about: Shannon's dance journey from a small town hall in Lismore to the international stage What it was really like owning a successful studio at a young age The pressure studio owners carry when parents want elite results Why comp success doesn't always translate to industry readiness What Shannon looks for when she's judging The difference between Australian and US comp culture Why ballet and strong technical foundations still matter How studio owners can help students make smarter full-time and career choices The reminder every studio owner needs: stay true to your vision This episode is such a good one for any studio owner who's ever felt the weight of trying to do it all, keep everyone happy, and still lead with heart. And if you'd love more support, connection and practical help in your studio owner journey, there's a special offer for podcast listeners. Grab 1 week free in Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/  

This episode is one of those "you don't know what you don't know" conversations… and wow, it's a good one. Bec is joined by Zoe and Kristy from Act It Out - two powerhouse women with seriously impressive careers across dance, acting, TV, and beyond. But what they're sharing today isn't just about performing… it's about what our students are missing. Because let's be real - our industry is overflowing with incredible dancers. Like, insanely talented. But the opportunities? Still limited. So what actually sets students apart? In this episode, we dive into why drama training might be the missing piece, not just for booking jobs, but for building confident, capable, well-rounded humans (which honestly… matters even more). From communication skills to confidence, auditions to eye contact (yep, we go there), this chat will get you thinking about how you're preparing your students for the real world, not just the stage. In this episode, we chat about: Why being just a dancer isn't enough anymore How adding acting skills can massively expand career opportunities The real-life skills drama teaches (hello confidence + communication!) Why so many teens struggle with eye contact and conversations How drama helps kids find their voice, on stage and in life The gap in training (and why it's showing up later) A simple way to add drama into your studio, without hiring a specialist If you've ever wondered how to better support your students' future (and maybe even add a new income stream), this episode is for you! Connect with Dance Princiapls United and Act It Out at Dance Teacher Expo: https://www.danceteacherexpo.com.au

This week on the podcast, Bec chats with Ellie from Carnival Dance Challenge - and honestly, this conversation is such a good one for any studio owner who's ever sat at a comp and thought, "Surely there's a better way to do this." Ellie shares her own dance journey, from growing up in the Southern Highlands to training full-time at Brent Street and performing professionally, before a massive life pivot during COVID changed everything. With travel plans on hold and motherhood entering the picture, Ellie found herself reimagining what her future in dance could look like… and Carnival was born. Beck and Ellie dive into how the comp world has changed over the years, what today's dancers really need, and why the future might actually be less about flashy tricks and more about artistry, performance quality and creating genuinely positive experiences for families and studios. They also chat about Carnival's fresh approach to competitions, the importance of high-calibre judges, and why Ellie is passionate about creating more opportunities for dancers who want to sing, act and dance - not just nail six tricks in a row. It's a warm, honest convo about big dreams, industry change, and building something that actually serves the dance community. In this episode, they chat about: Ellie's journey from small-town dance student to professional performer How COVID and becoming a mum led to a huge career pivot Why Carnival was created and what makes it different from other comps How the standard of dancers has changed over the years Why the industry may need to pull back on tricks and refocus on dance The value of judges who are actively working in the industry Why Broadway performers and triple threats deserve more recognition How studio culture is shifting to become more connected and supportive Meet with the team from Carnival and our incredible vendors at Dance Teacher Expo in Sydney! https://ticket.danceteacherexpo.com.au/

Mid-year concerts… let's talk about the underrated MVP of studio life. In this episode, Amanda & Bec break down exactly what a mid-year concert is, why it's not just "another thing to add to your plate," and how it can seriously boost retention, parent buy-in, class upsells and even profit - without the chaos of full costumes and theatre-level stress. They also chat about Bec's slightly unhinged (in the best way) Pep Rally setup for comp kids (think: red carpet, prizes, parents dressing up, giant cut-out heads… yep), plus why community matters more than we realise for keeping families around long-term. Episode Highlights What a "mid-year concert" actually is (and what makes it good). Why uniform concerts are gold: cheaper, easier, less intimidating for new families, and better for promo photos. The "parents only get 2 games a year" problem - and why dance needs more performance windows than just end-of-year. Why mid-year concerts are often better than viewing week (and how to sell the benefits to parents). How to use the microphone to educate parents + upsell (ballet, acro, extra classes, exams, end-of-year opt-in). The Pep Rally model: dress rehearsal + community event + parent buy-in (and a sneaky marketing machine). The profit side: tickets, merch, uniforms, limited edition drops - with less admin than end-of-year. It's not too late: even in March, you can still plan a simple mid-year concert and make it work. Podcast listener offer: Get one week free inside the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/  

This week's episode is a little different… We're giving you a behind-the-scenes sneak peek inside a recent live coaching call from the Dance Principles United Tribe, and we're talking about something that can make or break your studio: Your team. Most studio owners spend all their time worrying about marketing, enrolments, comps, concerts, broken toilets… and staff becomes the "I'll deal with that later" category. But staff isn't the side issue. It's the whole game. In this episode, Amanda & Bec dive into: Removing financial anxiety from your teachers (and why paying on time is non-negotiable) Why unclear expectations create resentment (on both sides) The power of regular check-ins and staff appraisals How to give feedback without it becoming awkward or scary Why upskilling your team is your responsibility How to align staff with your studio values What to do when classes aren't growing The leadership mindset shift that changes everything This is honest, practical, no-fluff leadership advice - especially for studio owners who never actually planned on becoming "the boss"… but here we are. If you've ever felt: frustrated with a teacher unsure how to have hard conversations exhausted from carrying everything alone scared to implement structure This episode will feel like a deep breath and a gentle push forward. And if you'd love access to the staff appraisal forms, jump-in training slides, and live coaching calls like this every month — grab one week free inside the Dance Principles United Tribe via the link in the show notes. https://danceprincipalsunited.com/dpu-tribe/  

Dance for Your Life hits cinemas April 2,  and this episode goes behind the scenes. In this powerful conversation, Amanda is joined by Jade Barnes (producer) and Lucas Newland (Executive Producer, and Owner and Artistic Director of Brent Street) to talk about the journey from the Dance Life series to the brand-new feature film Dance for Your Life. They dive into: How the movie came to life after the original series The emotional audition process (200 dancers down to 10!) Training in London with Janet Jackson's choreographer, Dean Lee The pressure of representing Australian dancers on screen The unspoken realities of beauty standards in the dance industry What it actually takes to "make it" professionally Why supporting this film in cinemas matters for the future of dance on screen This episode is raw, honest, and deeply reflective about the responsibility of telling dance stories the right way;  without sensationalising, without tearing down the industry, and without pretending it's easier than it is. If you're a studio owner, teacher, dancer, or dance parent,  this conversation matters. 🎬 Dance for Your Life – In cinemas April 2 (Go opening week. It matters.)  

It's the most chaotic, sparkly, high-energy weekend of the year… and it's nearly here.  In this special episode, Amanda & Bec are talking all things Dance Teacher Expo - happening April 11–12 at ICC Darling Harbour, Sydney - and why it's the one event that can genuinely re-energise you, upskill your team, and remind you why you do this whole studio life thing in the first place. They share what they love most about Expo (the vibe, the learning, the connection), give you the inside scoop on presenters + classes they're excited about (hello Stephen Tannos, Shannon Atkins, Relative Motion + more), and chat about how studio owners can plan the weekend so they actually get value - not just overstimulation and sore feet. Oh, and they're brainstorming their stall activation… ball pits, swings, balloon domes… and possibly a human claw machine?!  Key takeaways / discussion points Expo details: April 11–12, ICC Darling Harbour, Sydney (tickets selling fast). Why Expo is about more than "learning" - it's about community and connection (and making studio life feel less lonely). Movement room classes are designed for teachers and studio owners of all ages/levels - no judgement, just joy + skill-building. Presenters to watch: Relative Motion (safe training + results), Stephen Tannos (fear + creativity), Shannon Atkins (employable dancers), plus cutting-edge choreographers. Why it's smart to bring your team and split the timetable (everyone attends different sessions, then share takeaways). How Expo can boost your credibility with parents/students: "I learned this from XYZ industry expert." Vendor hall + fashion show + cocktail party = networking + inspiration + fun. Podcast listener offer: Get 2 weeks free inside the Dance Principles United Tribe https://danceprincipalsunited.com/dpu-tribe/  

This one's a big conversation. Bec sits down with Cara Dixon from Relative Motion to talk about something we're all feeling… but maybe not saying out loud. The tricks. The extremes. The Instagram pressure. The comp cycle that just keeps escalating. We love seeing dancers achieve incredible things. We love excellence. But at what point are we pushing bodies beyond what's safe… for a trophy that won't even make it onto a resume? Cara shares her journey from professional performer and faculty teacher to creating Relative Motion — a colour-based strength and alignment system that helps dancers actually understand their technique (instead of just forcing their bodies into shapes). And wow… this conversation goes deep. If you've ever felt stuck between: Wanting your dancers to win Wanting parents to be happy Wanting to protect growing bodies And wanting to prepare kids for real careers… This episode will feel like a breath of fresh air. 💛 Inside this episode: Why just because a dancer can do a trick… doesn't mean they should The long-term damage that can happen when alignment is off (even by an inch) What judges really struggle with when it comes to choreography vs technique Why competition wins don't equal career preparation The importance of pelvic alignment (yes, we go there!) How to break bad muscle memory — even in older dancers Why teacher training is the real game-changer in studio growth How to lead with boundaries in a highly competitive environment There's so much honesty in this one. And so much permission to think differently. If you've been feeling the pressure of "more tricks, younger, higher, faster" — this conversation will ground you again. And if you're coming to Expo this year, Cara will be there teaching — and you'll definitely want to experience Relative Motion in person. Have a listen and let us know what lands for you 💛 https://danceprincipalsunited.com/dpu-tribe/  

School holidays are done, the kids are back at school… and if you're anything like us, you're equal parts relieved and READY.  In this episode, Amanda and Nath chat about how to squeeze a bit more magic out of that January/Feb enrolment momentum, even if you feel like you've "missed the window" (spoiler: you haven't). If you've got inquiries sitting in your inbox, ex-students in your database, or a few classes that are looking a bit… empty, this one's your gentle kick up the bum to do a quick enrolment push that actually works. Episode Highlights: Your database is a pot of gold. Cold leads, warm leads, ex-students - don't waste it. Keep emails short + punchy. Parents are time-poor and skimming everything. Use "you're not too late" messaging to remove that big mental barrier. Make the call-to-action frictionless: "Reply YES" beats "fill in this 12-step form." Follow up more than once (like… 5–6 times) and across different channels. Pick up the phone! Calls + texts can convert fast when parents finally have headspace. Check your basics: website timetable, contact links, IG bio links (no "2024 timetable" please 😭). Use your community + ask for referrals (personal 1:1 convos work best). Bonus: Google reviews can be an easy "quiet enrolment booster" too. 🎧 Listen in and choose just ONE thing to implement this week, then give it an hour and watch what happens! https://danceprincipalsunited.com/dpu-tribe/  

What do you get when you mix a cyclone, a lost hot pink suitcase, and two powerhouse studio owners in outback Queensland? One heck of a podcast episode! This week, Bec travels (via bumpy plane and shed-sized airport) to Moranbah to visit the amazing duo behind Pulse Performing Arts - Bek and Kat. What started as a prize visit for their Open Week success turns into a hilarious and heartfelt deep dive into regional studio life. They talk about... Getting stuck in a literal cyclone (with no clothes!) What it's really like living and running a studio in a rural town Why they were ready to close their doors - and what changed everything The challenges of staffing, student retention, and community perception How they tripled class numbers with zero local dance competition The power of community (and how they built one beyond their postcode) Mindset shifts that turned them from teachers into business owners If you've ever felt isolated in your studio journey, this one's for you. Regional or not, you'll walk away with fresh perspective, a good giggle, and maybe even a new plan. 🎁 Special Offer: Love what you're hearing? Podcast listeners get 2 weeks free in the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/  

In this episode of the Dance Principles United podcast, Amanda and Nathan sit down with some epic studio owners - Nicky, Chelsea, & Maree - for a heart-to-heart about the turning points that shaped them. We're talking court dates, financial messes, syllabus overhauls, and ego checks... with a whole lot of laughter and love sprinkled in. This episode is a warm hug for anyone who's ever cried behind the desk or questioned if they're cut out for studio life. Because guess what? You are. In this chatty, feel-good ep: Why being a little bit vulnerable with your studio families can actually build trust The rock-bottom moments that sparked massive growth (yes, even court appearances 😳) Chelsea's big syllabus shake-up—and how it led to less stress and more joy How knowing your studio values helps attract the right families Letting go of perfection and embracing your real strengths A beautiful reminder that students often return... when they've felt safe and seen by you Maree's $49 turning point (hello, full-circle moment!) A sneak peek into everyone's 2026 studio dreams 🌈 This is one of those episodes where you'll laugh, nod, and maybe tear up a little. It's real. It's raw. And it's just what you might need today. 🎁 Special offer for our podcast fam  Get 1 week FREE inside our Dance Principles United Tribe. Just hit the link: https://danceprincipalsunited.com/dpu-tribe/  

Oh boy, have we got a treat for you this week! Amanda & Nathan are joined on the couch (literally!) by three fabulous studio owner friends - Nicky, Chelsea and Maree - for a heart-filled, hilarious and totally unfiltered chat about the real life of running a dance studio. From vomit mid-speech to fireworks triggering sprinklers, this episode is packed with the kind of chaos only a dance studio owner would understand. It's messy, it's honest, and it'll make you feel oh-so-seen. In this episode: Nicky's nightmare concert moment with a rogue phone charger (!) Chelsea's on-the-grass karaoke school fete save Maree's indoor firework fail (yes, water sprinklers included) Amanda's flashbacks to fire alarm chaos at Nationals The vulnerable truth about burnout and breakdowns Studio-owner fails we still cringe over (and what we learned) ✨ PSA: You are not alone in the madness. Tune in for the laughs, stay for the therapy. 🎉 Special Offer: Get 1 week FREE in the Dance Principles United Tribe! Join our amazing community of studio owners: https://danceprincipalsunited.com/dpu-tribe/  

Amanda and Bec are keeping it real: their studios finally hit that $1 million‑a‑year milestone: not by doing more, but by doing less. In this episode, they dive into the six surprising habits they had to quit so their businesses could flourish, and you can too. Think ditching the endless "wishlist" requests, pushing past word‑of‑mouth, and choosing vision over people‑pleasing. What you'll take away: Stop being everything to everyone - Clarity over chaos is the name of the game. Word‑of‑mouth isn't enough - Invest in marketing, ads, and systems that scale. Coaching isn't optional - Business skills don't come from passion alone. Don't sweat small stuff - Quick action saves time, headspace, and sanity. Stop playing small - Believe you are a business, not "just a dance teacher." Love your littles (not just your elites) - Make your preschoolers the future, not an afterthought. If you'd love to join a community that lifts you while building your business, go grab two free weeks in Dance Principles United Tribe: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout

Let's be honest: concerts these days need to do more than dazzle on stage. In this episode, Amanda and Bec are diving into how your end-of-year concert can (and should!) be a retention powerhouse, a marketing machine, and a profitable part of your studio year - all without sending your parents into meltdown mode. They unpack what today's parents actually want (hint: it's not 15 makeup changes and a Pinterest-worthy updo), and how you can make your concert experience smoother, simpler, and more joyful for everyone. If you've ever found yourself juggling costume chaos, payment overloads, or concerts that run longer than a Lord of the Rings marathon… this one's for you. What we cover: Why concerts should be built for marketing, retention, and profit (not just your creative flair) The reason parents don't want six tiny costume payments spread out over months How to simplify your concert offerings and make parents breathe a sigh of relief The power of the opt-out model to boost participation How to ditch complicated makeup and shoe requirements (please!) A practical new approach to costume pricing (that still looks fab on stage) Why studio owners should go and watch other concerts for fresh eyes Real talk about the TikTok-attention-span reality we're all facing 🎧 Pop in your earbuds, grab that cold coffee, and let's reimagine your concert season, minus the overwhelm. 👉 Got concert chaos? Let's sort it inside The Tribe! https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout

In this week's episode, Bec sits down with Robyn Parras - founder of Prodigy Performing Arts and Dance Apprentice - to unpack her studio journey from a boutique brand to a thriving hub of dance, confidence, and culture. They dive into rebranding, insane growth (from ~250 students to nearly 800!), building a purpose‑driven space, and why teacher training is one of the biggest studio game changers out there. What We Chat About: Robyn's Origin Story How her studio transformed from Rock the Block to Prodigy - and why the name matters  Why she constantly reminds herself of her "why" (especially when selling her studio in her head ) Growth, Mindset & Marketing The real formula behind sustainable studio growth Why mindset + strategic marketing made all the difference for Robyn Rebranding & Renovation How Robyn built a brand‑new studio in four weeks (yes, really) Why first impressions matter - and how environment impacts enrolments Teacher Training That Works Why assistant teachers can make or break your studio How Dance Apprentice trains teachers properly - not just "putting them in a room" Real talk about culture, care, and classroom confidence Key Takeaways: Your brand story has power - tell it! Growth isn't accidental - it's strategic and intentional. A beautiful studio space = confidence from families. Teachers are culture. Invest in them early and often. Training isn't a "nice‑to‑have" - it's essential. Assistant teachers can lift so much off your plate. Don't underestimate ongoing professional development. Special Offer: Podcast listeners get ONE WEEK FREE of the Dance Principles United Tribe! Head to the link in these show notes to join us: https://danceprincipalsunited.com/dpu-tribe/

In this episode, Amanda and Bec dive deep into the sometimes messy, always emotional world of competition teams - and they're not holding back. From parent tears at re-enrolment to evolving their own studio models, the girls share honestly how they've handled auditions vs invitations, the importance of inclusivity, and why letting go of control can be the best thing you do. Whether you're running elite teams, just starting with junior groups, or figuring out how to set minimum requirements, there's something here for every studio owner juggling studio growth and sanity! Here's what we chat about: Why Bec made the switch from "everyone's welcome" to invitation-only The parent backlash - and how she handled it with grace Amanda's 'performance team' structure and what worked well How to balance high standards with a nurturing environment Why letting go of micro-managing can actually be magic How FOMO can help build better buy-in What minimum requirements work for different age groups 🎁 Special Offer: Get 1 week free in the Dance Principles United Tribe! Tap the link below to join. https://danceprincipalsunited.com/dpu-tribe/  

This week, Bec is joined by Chloe and Kirralee from KICO Dance Studios - two powerhouse young studio owners who've turned their childhood friendship into a thriving business (and total vibe). They're sharing the real behind-the-scenes of buying a studio at 23 (yep!), surviving the Zoom era, launching a full-scale rebrand, and how they've used systems, time-blocking, and community love to build something truly special. If you've ever thought "I should probably post on Instagram more..." or "Maybe it's time to finally rebrand," this ep is your nudge! You'll hear about: The pink-and-orange rebrand that transformed their studio (and why it felt SO them) How time-blocking helps them do all the things without losing their minds Their seriously smart (and fun!) approach to social media What it's like running a studio with your best friend since childhood The mindset shifts that helped them handle hard decisions and trust their gut Their booming preschool program - and why splitting their concert was a game-changer Their team motto: Rinse, repeat and do better This one's like a big warm hug with a side of practical magic. Studio owners, you're gonna LOVE it. 👉 Special offer for listeners: Get 1 week FREE inside the Tribe! Just hit the link and come join us - your future self will thank you: https://danceprincipalsunited.com/dpu-tribe/   

Ever felt like your studio was running you, not the other way around? This episode is for you. We sat down with the fabulous Maree from Dancing With Maree, and let us tell you - her journey is the definition of transformation. From running three school halls (and crying in the car when they pulled the floor out from under her - literally) to running a thriving studio with 480 students, Maree shares it all. You'll laugh, cry, and be reminded that change is absolutely possible - even if you've been doing things the same way for 15+ years. In this episode: Maree's rocky start (no wage, no direction, lots of hustle) The storm - figuratively and literally - that forced her to pivot What SGC's 75 Hard did for her mindset and marketing Why moving into her own space was the game-changer Her staff training secrets (balloons, affirmations & all) How she gets her team to write their own critical paths (genius!) How Bec & Amanda's support helped her become the leader she is today Maree's story proves you don't need to have it all figured out, you just need to take that first brave step. 👉 Special Offer: One Week Free in the Tribe! Our podcast listeners get exclusive access to try Tribe free. Click here to come join us: https://danceprincipalsunited.com/dpu-tribe/  

Pack your bags (mentally at least!) and join Amanda and Bec in this special episode recorded straight from sunny Fiji. While they were technically on a business trip (promise!), scouting the perfect venue for next year's Studio Growth Club retreat, they walked away with a whole lot more than tan lines and cocktail reviews. This episode is a deep dive into the magic of unforgettable customer service: from 5-star resort treatment to small surprises that make a big impact back at your studio. Here's what we chat about: The real reason we were sipping champagne in adults-only zones (spoiler: it was research!) What resort service taught us about first impressions in your studio The power of surprise and delight (and how a $5 coffee can be worth $50K) Why daily debriefs could be your studio's secret weapon Clever little ideas to make your studio parents feel truly seen Our favourite example from a Studio Growth Club member going the extra mile How to create VIP vibes on a not-so-VIP budget A sneak peek at our FIRST EVER international retreat It's warm, it's honest, and it'll get you thinking about how you treat your studio families in a whole new way. PS: Thinking about joining Studio Growth Club? Now's the perfect time. Applications are open, and you might just find yourself sipping cocktails with us in Fiji next year... Apply here: https://danceprincipalsunited.com/studio-growth/ 

It's Christmas season, which means... absolute mayhem for studio owners! But before you skip that local tree lighting or Santa parade, you need to hear why Bec says these events are studio gold. In this festive (and slightly frantic) episode, Amanda and Bec dive into: Why Bec runs nine shows and still makes time for Christmas gigs How she turns parades into powerful marketing events What to sell at your stall (hint: light-up wands & dance gift vouchers!) How to keep your preschoolers safe and sane in big outdoor events Genius follow-up systems that actually convert leads Why not every costume is a good fit for a public event (yep, we said it!) Amanda's slight obsession with all things tinsel If you've ever wondered whether those community events are worth the stress, this one's for you. Special Offer: Want to kickstart 2025 with more support? Studio Growth Club applications are open now! Click here to apply and get prepped to soar next year: https://danceprincipalsunited.com/studio-growth/   

Comp season is over, and Bec and Amanda are feeling every bit of that comp hangover! This week on the pod, they're deep-diving into everything that worked (and didn't) during a jam-packed competition season. From massive days and prop-hauling trucks to awkward award ceremonies and cranky comp staff, they spill it all. This is a must-listen for any studio owner navigating the wild world of comps, whether you're all-in or dipping a toe. Here's what you'll hear: Why comp burnout is real (for you AND your families) How Bec handles solo comps and keeps it scalable The awards drama: participation ribbons, photo ops, and who really wants the trophy Why some comps win at studio-owner experience (hello, Panadol packs!) Tales of dressing room nightmares, cranky ticket ladies, and judging chaos How costume choices can totally shift the tone of your routine Tips to make comps a better experience for everyone involved Plus, they share practical, heartfelt ideas to help comp organisers lift their game (seriously, every comp director should listen to this). Want to feel less alone in the madness of comp life? Hit play, have a giggle, and know we've all been there. PODCAST EXCLUSIVE: Grab your 2 weeks FREE in the Tribe! If you loved this ep, come hang out with Amanda and Bec in the DPUnited Tribe. Click here to join the community that gets it: https://danceprincipalsunited.com/dpu-tribe/  

Amanda and Bec spill all the tea from their latest Studio Growth Club retreat, and trust us, this is NOT your average conference recap. From blindfolded trust exercises and DIY wine pitching, to deep dives into studio systems and AI hacks, this weekend in the Hunter Valley was as jam-packed as a term four rehearsal week. Whether you've been thinking about attending a live event or just need a fresh burst of inspo for your studio, this ep will have you nodding along and dreaming of your own glow-up getaway. Here's what we cover: Why live retreats offer something no Zoom session can How fun + connection = serious studio breakthroughs Bart's epic trust-building exercise (and the surprising outcome!) Wine-making… dance studio style 🍷 Customer journey mapping to fix your funnel holes Simple AI wins to save you time and sanity The real reason staffing might be draining your profits Fiji, here we come! Sneak peek at the next retreat Want to experience this magic yourself? Podcast listeners can try the Dance Principles United Tribe FREE for 1 week. Click here to join: https://danceprincipalsunited.com/dpu-tribe/ 

This one's for the studio owners with admin teams, or those thinking about hiring one. Amanda and Nathan unpack how to get the most out of your admin staff without micromanaging, overspending, or letting things fall through the cracks. They answer a listener question from Bec about admin strategy, and dive into real, practical steps you can take to build a streamlined, cost-effective, and high-performing admin setup that actually helps you grow. (Plus, Amanda admits to getting distracted by Amazon. Again.) Key Takeaways: How admin staff costs can quietly eat up your profit if you're not paying attention Why you should do the admin first, even if it's not your favourite thing The importance of systemising tasks (and the free tool Nathan swears by) How to track how long things really take before handing them off Setting clear KPIs for admin roles (including examples for leads & accounts) How to keep staff accountable without micromanaging What weekly check-ins should look like (spoiler: it's just 10 minutes) The danger of putting "nice" teachers in admin roles they're not suited for How to start small with hours and build from there What true leadership (not just management) looks like with your team Need help setting up better systems in your studio? Don't forget, podcast listeners get 1 week free inside the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/

This week, Amanda and Bec dive into something every dance studio owner has… but might not have touched in years: your website. They're not pulling punches in this one - you'll hear real talk about what your website is actually for, what most studio owners get wrong (hint: it's not about you), and how to make it easier for busy parents to say yes to a trial class. And yes, there are some laughs - including a very relatable story about Amazon, 80s sleeve bands, and why Amanda's postman is basically her bestie. Key Takeaways: Why your studio website is not for current families The single job your site needs to do: get new students to book a trial What to remove ASAP: elite dancer pics, long bios, too many dropdowns What to include: smiling happy kids, simple age-based pathways, big "Book a Trial" buttons How a parent really uses your site: multitasking, mobile-only, wine in hand Why most people click away when asked for too many details How Amanda & Bec are refreshing their own websites (and what they've learned) 🎉 Podcast listeners get 1 weeks free in the Dance Principals United Tribe! Click here to grab your spot: https://danceprincipalsunited.com/dpu-tribe/ 📹 Plus - want Amanda & Bec to review your website? First 5 to comment will get a free website audit via Loom.

In this week's episode, Nathan and Bec go deep on a question a lot of studio owners wrestle with: should you expand (open a second location) or lean into optimising what you've got first? They share stories from their own journeys, cautionary tales, and strategies you can use now to grow smarter - not just bigger. We talk about why expansion isn't always the answer, what "fullness" really means in your studio, how your timetable could secretly be holding you back, and when (and if) a second location actually makes sense. Key Takeaways: Expansion is expensive - fit‑out, extra staff, marketing, more admin time Many studios who open a second location might not be ready - headspace & risk are often underestimated What does "bursting at the seams" actually mean? Look beyond just one busy evening How to audit your studio's capacity: class fill rates, age distributions, under‑utilised slots The power of optimising your timetable - getting students into more classes without needing more students Back‑to‑back scheduling (e.g. circus + acro) and designing it for what's easiest for parents (not teachers) Watch demographic trends and local growth cues before choosing a new location It's okay (and smart) to focus on maximising what you already have before chasing "more" If this episode got your wheels turning and you'd love more support, don't forget: podcast listeners get 1 week free in our Dance Principals United Tribe. Hit the link in the show notes and come see us inside: https://danceprincipalsunited.com/dpu-tribe/  

In this week's episode, Amanda is joined by Nathan as they dive into one of their fave mantras: "Big moves = big results" - especially when it comes to enrollment pushes in your dance studio. They share what works (and what doesn't), real numbers from members who went all in, and how to confidently lean into follow-up (even when you're terrified of sounding "salesy"). In this episode you'll hear: Why the one‑and‑done email/messaging approach almost never gets you big results How to plan out a two‑week bring-a-friend / open-week campaign: what pieces to include The power of every touchpoint: emails, texts, socials, teachers in class, flyers, posters, balloons Why the follow-up is where most studios drop the ball, and simple systems to plug that gap Real studio numbers: how one team landed 135 extra class placements in one week How to lean into rejection, build confidence in calling leads, and see the upside Why consistency + iteration beats reinventing the wheel every time Want more support? If you're feeling inspired (or overwhelmed) by all this, remember: our Dance Principals United Tribe is here. You might also hear some of our Studio Growth Club members on the podcast soon, sharing their stories. To get a week free in the Tribe, click here: https://danceprincipalsunited.com/dpu-tribe/  

Buckle up! In this week's episode Bec and Nath go deep on one of the biggest, most emotional events in studio life: the end‑of‑year concert. They talk about why it often doesn't make money, what costs secretly drag you down, and how small shifts in ticket pricing or marketing can make thousands more in profit. And yes, there's talk about late‑night hair, juggling sick kids, and what being a studio owner really means when you also have a family. What we cover: Why your concert must be profitable, especially when revenue turns off for several weeks after shows. How big rehearsal schedules and added production costs (think epic stories, flying props, etc.) can spiral out of control. The importance of looking at concert expenses (venue, staff, décor, extras)and knowing all your costs. Using your "tickets per dancer" metric: what are people already buying, and how to nudge them even a little more. Why raising ticket prices by just a few dollars can sometimes bring in more net profit than trying to sell programs, roses, etc. How to think about the parent / audience experience (comfort, show length, activation, fun) so people are happy to come back. The psychology of asking parents for "add‑ons" vs wrapping everything into the ticket/fee. Free tool alert: we drop in a concert concept profit calculator + training video to help you crunch all these numbers for your studio. If you want help running the numbers yourself, grab the Concert Profit Calculator here: https://danceprincipalsunited.com/concert-profit-calculator/ (it comes with a video walkthrough so you know how to use it). Also, if you're listening and not yet part of the Tribe, we've got a special offer: two weeks free in Dance Principles United Tribe (link in show notes). Would love to have you in there! https://danceprincipalsunited.com/dpu-tribe/  

Backstage at concert time doesn't have to be a disaster waiting to happen. In this week's episode, we are diving into the real nitty-gritty of how to turn concert chaos into absolute kiddo magic. We share everything from cringe-worthy horror stories (yep, preschoolers in actual cubicles) to the sweet, simple ways we've transformed backstage into a place kids never want to leave. This one's full of golden ideas, hilarious tangents, and real talk about how to stop concert day from turning into a pressure cooker. In this episode, we chat about: Why your backstage experience might be driving families away How Bec's party room made her concert the event of the year Amanda's tips for making drop-off smoother with less stuff and more magicThe difference between what teachers want and what kids need How to train your staff to lead fun, calm, kid-friendly groups What to do instead of a dress rehearsal Why it's all about the kids (not our ego!) Plus, we share loads of practical ideas for your next show - boxes of fun, DJ-led party zones, bravery dust, and more! Tune in now and let's make concert day feel like a celebration, not a survival mission. Want more support like this? Join us in the Tribe! Just for podcast listeners, you can get 2 weeks FREE.  https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  

This week, Nathan and Bec dive into giving clients that coveted "five‑star experience" in your studio - even if your budget doesn't match a fancy hotel chain. After some hilarious (yet cringe-worthy) hotel misadventures - keys to wrong rooms, falling door frames, showerheads dropping mid-rinse - they ask: if hospitality fails there, how do we ace it in our studios? Expect oodles of practical tips from managing prop piles to mastering warm greetings, role-play training, and the magic of small but big-hearted gestures. Key Takeaways Team alignment is everything - when everyone's on the same page, service fails are less likely. Props away, studio pristine - it's the little prep things so easy to forget that signal care. Role-play plus feedback equals service upgrade - practice phone manners or end-of-class chats. Build those connections - parents stick around (and forgive little mistakes) when they feel seen. Meet, reflect and train regularly - termly check-ins, peer-led sessions, and sharing wins. Train everyone - front desk and shy teachers, equally - service isn't just one person's job. Head to the show notes link now to grab two weeks free in Dance Principles United Tribe: your backstage pass to more storytelling, tools, and support from Amanda and Bec.  https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  

Amanda and Bec are keeping it real: their studios finally hit that $1 million‑a‑year milestone: not by doing more, but by doing less. In this episode, they dive into the six surprising habits they had to quit so their businesses could flourish, and you can too. Think ditching the endless "wishlist" requests, pushing past word‑of‑mouth, and choosing vision over people‑pleasing. What you'll take away: Stop being everything to everyone - Clarity over chaos is the name of the game. Word‑of‑mouth isn't enough - Invest in marketing, ads, and systems that scale. Coaching isn't optional - Business skills don't come from passion alone. Don't sweat small stuff - Quick action saves time, headspace, and sanity. Stop playing small - Believe you are a business, not "just a dance teacher." Love your littles (not just your elites) - Make your preschoolers the future, not an afterthought. If you'd love to join a community that lifts you while building your business, go grab two free weeks in Dance Principles United Tribe: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  

Let's be honest: concerts these days need to do more than dazzle on stage. In this episode, Amanda and Bec are diving into how your end-of-year concert can (and should!) be a retention powerhouse, a marketing machine, and a profitable part of your studio year - all without sending your parents into meltdown mode. They unpack what today's parents actually want (hint: it's not 15 makeup changes and a Pinterest-worthy updo), and how you can make your concert experience smoother, simpler, and more joyful for everyone. If you've ever found yourself juggling costume chaos, payment overloads, or concerts that run longer than a Lord of the Rings marathon… this one's for you. What we cover: Why concerts should be built for marketing, retention, and profit (not just your creative flair) The reason parents don't want six tiny costume payments spread out over months How to simplify your concert offerings and make parents breathe a sigh of relief The power of the opt-out model to boost participation How to ditch complicated makeup and shoe requirements (please!) A practical new approach to costume pricing (that still looks fab on stage) Why studio owners should go and watch other concerts for fresh eyes Real talk about the TikTok-attention-span reality we're all facing 🎧 Pop in your earbuds, grab that cold coffee, and let's reimagine your concert season, minus the overwhelm. 👉 Got concert chaos? Let's sort it inside The Tribe! https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  

This episode is a must-listen if you've ever found yourself working your butt off in the studio… only to realise you didn't get paid again this week. 😩 Amanda opens up about the moment that changed everything: when she was 21, running her studio, and realised she couldn't afford to pay herself… even though she'd just done 10x the work of her staff. Yikes. This episode dives deep into the real reason so many studio owners struggle with cash flow (even when the numbers look good on paper). We're talking about: - That gut-punch moment when Amanda vowed never to go unpaid again 💥 - Why your wage isn't a "nice to have" - it's essential - How profitable businesses still fail (yep, really) - The ego trap of overstaffing too soon - What the "Profit First" method actually means for studios - Amanda's go-to moves when cash flow gets tight (spoiler: it's not cutting costs!) - The smartest way to split your money into separate accounts - The software trick that saves you 30 hours a week without hiring admin staff If money talk makes you uncomfortable, this is exactly the episode you need. Because when you're paid well, your whole studio thrives. 👉 Special offer: Grab two weeks free inside the Dance Principals United Tribe just for tuning in. It's where the real magic (and mentoring) happens. 💛 https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout 🎧 Don't forget to subscribe, leave a review, and drop us a comment on YouTube, we love hearing from you!

Ever dreamt of taking a proper break from your studio - like, a whole month off - but felt that sinking guilt or panic set in? In this episode, Amanda and Bec chat all about how Bec managed to take a four-week European holiday (yep, four whole weeks!) and came back to a studio that was still buzzing along beautifully. They share what had to be in place to make that happen, including systems, trust, and letting go of perfection.  Whether you're thinking about your next holiday or just need permission to step back a bit, this episode is packed with gold. In this episode: How Rebecca prepped for her 4-week break (and what she missed while away) Why long-term planning beats last-minute scrambling The key mindset shifts around guilt, trust, and taking time off Why your staff need to understand the 'why' behind your systems The magic of a "fix-it fund" (and how it frees everyone up) How clear communication protocols keep things humming The power of letting go so your team (and studio) can grow 💬 Got dreams of stepping away from your studio without chaos? Tune in to hear how it's totally possible, with the right systems and support. 🔗 Mentioned in this episode: Our Studio Growth Club for long-term planning and systems: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout

Bec is back from a whirlwind overseas adventure and she's got stories to share: from Pineapple Studios in London to the Amalfi Coast in Italy, and everywhere in between. Bec's daughter, BeBe, just won Teen World Dancer of the Year at the World Dance Movement comp (go Beebs!), and the experience was nothing short of life-changing. From self-choreographing her street routine to being scouted by a US agent and racking up scholarships, BeBe's success got us reflecting on what it really takes to create community, opportunity, and unforgettable memories for our students. You'll also hear about: The podcast's first French listeners (bonjour!) Why Pineapple Studios was packed with recreational kids on a Sunday Ideas for turning your studio into a weekend destination The behind-the-scenes of a global comp that felt more like a family reunion The surprisingly emotional moment BeBe returned home to a studio surprise party How to level up your own studio events with simple, connection-first ideas Plus, we some studio takeaways that could shake up how you approach your next concert or comp season. 👉 Are you in The Tribe yet? We're diving deeper into this convo and sharing behind-the-scenes pics and templates in our private group. Join us: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout    

It's a big one this week, friends! Amanda and Nathan are unpacking all the behind-the-scenes wins from their Studio Growth Club competition, and let's just say that $30,000 extra revenue in a single week is no joke. If you've ever wondered how to make Open Week actually work for your studio, this ep is pure gold. We're also diving into something that could totally change how studios market themselves: Australia's new social media rules for under 16s. Yep, big changes are coming, and Amanda and Bec are here to help you stay one step ahead. Plus, there's a cheeky first-class Qantas story (thanks Nathan!) with some fab ideas for levelling up your student experience. In this episode: The Studio Growth Club strategy that's adding $30K+ to studios in one week The right (and wrong) way to run an Open Week First-class travel hacks that double as studio service tips How the new under-16 social media ban could affect your followers Why this could actually help your marketing reach the right parents Simple tips for cutting the jargon in your studio's messaging What elite studios might need to do to stay ahead A special two-week free Tribe offer just for listeners ✨ Heads up: Want in on that Studio Growth Club magic? DM @danceprincipalsunited on Insta. 🎁 Don't miss your free 2-week Tribe trial, it's the best place to grow your studio with heart and strategy: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout

Ever found yourself stuffing dinner into a lunchbox because there's no time to sit down as a family? Yep, us too. In this week's episode, Amanda and Bec get real about how becoming dance mums changed everything: from the way they teach to the way they run their studios. Turns out, juggling comp hair and homework gives you a whole new level of empathy. They share behind-the-scenes stories from their own lives, like Amanda's daughter Zali dancing five nights a week (goodbye family dinners), Rebecca softening her stance on comp makeup for under-6s, and the reality of being seen as "just a dance mum" by new parents. If you've ever taught your own child, questioned your studio policies after becoming a parent, or felt the tug-of-war between home and studio life, this one's for you. In this chat: How parenting made us less rigid (and way more understanding) Why comp mornings can break even the most organised mum What happens when your student is also your kid The tiny things that stress out parents, and how to ease them Creating safer spaces for parent-teacher convos How to spot (and stop) sneaky miscommunications ✨ Special Mention: Don't forget to check out the Dance Principals United Tribe for your two weeks free, the safe, supportive space for studio owners just like you: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout 

What's it really like growing up in a dance studio...especially when your mum owns it? In this raw, funny, and heartfelt episode, Amanda sits down with BeBe Liu-Brennan (daughter of studio owner and Dance Principals United Podcast co-host, Miss Bec) for a deep dive into the real life of a studio kid. From early-stage recitals at 18 months old to teaching classes and prepping for Europe, BeBe shares the highs, lows, and surprising lessons she's learned from being immersed in the dance world her entire life. They chat about: What most people don't understand about studio kids How BeBe handles pressure, parent whispers, and proving herself in front of the line Her dreams of being a pop star and business owner (yes, she's already thinking like a CEO at 15) The powerful mindset tricks she's learned from watching her mum in action Why she treats her Instagram like a business, and why your students probably should too This one is for every studio owner who's ever worried they're not doing enough as a parent, and every young dancer figuring out who they are beyond the barre. 📣 SPECIAL OFFER FOR LISTENERS: Want more real talk and real support? Grab 2 weeks free in Dance Principles United Tribe: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout

Your midyear concert just gave you a goldmine of content, connection and insight, so why let it disappear into the term 3 chaos? In this episode, Amanda and Bec unpack exactly how to turn this year's concert into a full-blown marketing strategy for 2026. We share real stories (yes, including that bus story), smart content ideas you can still grab right now, and the exact plan we use to make midyear magic last way beyond one night on stage. Whether your concert was perfect, or perfectly chaotic, there are powerful lessons sitting in it (if you know where to look.) We cover: Why backstage content works better than on-stage photos What to capture for maximum reach and real engagement How to turn parent + kid moments into powerful transformation reels How to brief teens, staff, or even yourself to get better content Our best tricks for capturing testimonials and creating buzz for next year This episode will help you stop thinking of your concert as a one-time event and start using it as the starting line for future enrolments, engagement and growth. 📣 SPECIAL OFFER FOR LISTENERS: Want more real talk and real support? Grab 2 weeks free in Dance Principles United Tribe: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

Amanda and Bec are going unfiltered as they reflect on some of the toughest situations they've faced as studio owners: from heartbreaking student departures to challenging staff dynamics and one very expensive legal wake-up call. This one's for every studio owner who's been there, or is there right now. You'll hear us talk about: What it really feels like to lose a long-term student you've poured your heart into Why letting go of toxic team members might be the best move you ever make How Amanda turned staff sabotage into an opportunity (and met the teacher who would one day buy her studio!) Bec's $40,000 lesson in misclassifying staff and why every studio owner needs to hear this cautionary tale Why we must stop bending over backwards to keep people who are already halfway out the door "Pause on a positive": the perspective shift that'll change how you handle the hard stuff A must-listen for: Studio owners navigating hard conversations, tough team calls, or the aftermath of hurtful exits — and anyone ready to take their power back and grow through what they go through. 📣 SPECIAL OFFER FOR LISTENERS: Want more real talk and real support? Grab 2 weeks free in Dance Principles United Tribe: https://www.danceprincipalsunited.com/offers/4znu2MFP/checkout  DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

Amanda and Bec sit down in person (yes, together in the same room!) to share the real behind-the-scenes moments that changed the course of their studios forever. From rock bottom bank accounts to million-dollar property deals, they're unpacking the highs, the lows, and the big lessons learned along the way. If you're a studio owner looking for clarity, inspiration, or just a reminder that you're not alone on this wild ride this episode is for you. You'll hear: The pivotal moment Amanda's mentor gave her some tough love (and what she did next that changed everything) Why shifting focus to preschoolers helped scale her numbers like crazy The surprising turning point that started with a need to prove everyone wrong The big scary risk of buying a commercial studio property with a newborn and no backup plan Bec's journey to owning a home solo (and how it made her rethink every financial decision) The unfiltered truth about going "all in" on competitions and why she's still unsure it's the right move Special Listener Offer Love what you're hearing? We've got something just for you! Podcast listeners get 2 weeks FREE inside Dance Principles United Tribe - click here to claim yours! DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

This week Amanda and Bec dive deep into the importance of identifying, training, and supporting young assistant teachers in your studio. From early conversations to ongoing feedback, they share practical ways to build confident, capable leaders who often become the heart of your teaching team. Here's what they covered: Start young and be intentional: Don't wait until a student is "ready." If you see potential in a 12–14-year-old, start the conversation early. Give them encouragement and let their parents know you see something special. Training is non-negotiable: Assistant teachers should never be thrown into classes without guidance. Ongoing training, feedback from lead teachers, and regular check-ins are vital to helping them thrive. Body language matters: Smile! Young students interpret resting or serious faces as anger or disapproval. Teach your assistants how their facial expressions and posture affect the energy of the class. Use your team: You don't need to do all the training yourself. Bring in superstar teachers who model the right energy and attitude to run short workshops or lead sessions with your junior team. Create a clear pathway: Talk regularly with your assistants about what they want to do long term, whether it's choreography, studio management, or teaching full-time. Help them see that a career in dance is both real and rewarding. Get parents on board: Keep parents informed about the growth you see in their child. It builds trust and helps them view dance teaching as a valid and meaningful profession. It's also a retention strategy: Students who feel seen, valued, and involved, especially teens, are more likely to stay with your studio. Leadership opportunities like assisting or running events give them a reason to stay connected. Tailor roles to strengths: Not every great assistant is a top technical dancer. Some excel because they're confident, nurturing, or naturally great communicators. Celebrate and develop those strengths too. Remember: the assistant teacher you nurture today might just become your most loyal and passionate team member for the next decade. DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

In this episode of the Dance Principles United Podcast, we're diving deep into creative ways to boost revenue in your studio without needing to add more weekly classes. From birthday parties to discos, corporate team building to holiday workshops, these strategies aren't just about income, they also build community, create memorable experiences, and help your team shine. Key Takeaways: Uniforms & Costumes – Learn how to simplify, profit from, and streamline uniform and costume orders while making life easier for families. Birthday Parties – Whether you're all-in or prefer a "set and forget" system, birthday parties can generate income and get new kids into your space. Corporate Team Building – Tap into a surprising market by offering creative workshops for corporate teams, even just by word of mouth. Staff-Led Initiatives – Empower your team to lead events and classes outside the normal schedule, generating extra income for them and your business. Holiday Workshops – From Taylor Swift themes to Mermaid Days, rinse-and-repeat school holiday workshops are a game-changer with the right systems. Discos & Parent Date Nights – Turn a fun event for kids into a night off for parents and a new enrolment funnel for your studio. Whether you're just starting out or ready to grow, this episode is packed with practical tips and proven strategies to help you build smart, scalable income streams around your existing operations. DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

In this episode, Bec chats with Trudy Skippen, a much-loved studio owner and member of the Studio Growth Club. Trudy shares her story of taking over Belmont Dance Centre in 2018 and the ups and downs of running a dance business. 🎧 In this episode, you'll hear about: Trudy's move from teacher to studio owner The biggest challenges she faced early on How working on her mindset made a big difference Why community and connection are so important in her studio The way she supports nervous preschool parents and children How her new preschool readiness program helps kids feel more confident and prepared This episode is a must-listen if you want to create a warm, welcoming space for families and grow a strong, supportive business. DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio

Join Bec and Nathan for a dive deep into the world of Facebook and Instagram advertising for your dance studio. They break down complex marketing strategies into simple, actionable steps, showing you how to effectively attract new students through targeted social media ads.  This episode is packed with practical advice, real-world examples, and insider tips to help you grow your dance business in an increasingly competitive market.  Key Takeaways: Marketing is crucial for dance studios in 2025 Students are more likely to switch activities, so view this as an opportunity Social media is your "shop window" to attract new clients Facebook/Instagram ads are an affordable way to reach local families DPU Tribe | Studio Growth Club #DancePrincipalsUnited #DanceStudioLife #PodcastForDancers #StudioGrowth #DanceCommunity #DanceStudioSuccess #MarketingForDanceStudios #IdealClient #GrowYourStudio