PODCAST · business
Demand Wars
by Bolaji Oyejide
We love great marketing. Marketing meets your people in their problem,and guides them to a successful version of themselves.But B2B marketing is brokenFire Drill Forecasting,MQL ChasingCyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY costBut only 5% of buyers are in a buying cycle.And it's a blood bath of competition. There's a war coming.And you're about to meet the Rebel Alliance.Welcome to Demand Wars. Where the best B2B marketers in the world… compete to create demand that leads to:Lower CAC.Shorter sales cycles.Higher LTVAnd sustainable, profitable growth.How do we get past this dance of Demand desperation?Together - we're about to find out.I'm your host: BOLAJIAnd THIS is
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ABOUT THIS SHOW
We love great marketing. Marketing meets your people in their problem,and guides them to a successful version of themselves.But B2B marketing is brokenFire Drill Forecasting,MQL ChasingCyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY costBut only 5% of buyers are in a buying cycle.And it's a blood bath of competition. There's a war coming.And you're about to meet the Rebel Alliance.Welcome to Demand Wars. Where the best B2B marketers in the world… compete to create demand that leads to:Lower CAC.Shorter sales cycles.Higher LTVAnd sustainable, profitable growth.How do we get past this dance of Demand desperation?Together - we're about to find out.I'm your host: BOLAJIAnd THIS is
HOSTED BY
Bolaji Oyejide
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