PODCAST · sports
Digital and Social Media Sports Podcast
by Neil Horowitz
A bi-weekly podcast hosted by Neil Horowitz, featuring insights, trends, tips, and expert interviews from the pros in the world of digital and social media in sports.
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Episode 321: Elijah Burke on NASCAR Team Social Strategy, High-Performing Content, Activating Partners, Driver Brands, and More
Watch or listen to episode 321 of the Digital and Social Media Sports Podcast, in which Neil chatted with Elijah Burke, Head of Social at Dirty Mo Media, and previously social media management and strategy at Roush Fenway Keselowski Racing (RFK) and Chip Ganassi Racing. Elijah discusses what makes NASCAR social a unique corner of the sports space, including the driver vs. team brand dynamic, what makes content go viral on a race team account, sponsor activation, fan development in NASCAR, and more.
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ABOUT THIS SHOW
A bi-weekly podcast hosted by Neil Horowitz, featuring insights, trends, tips, and expert interviews from the pros in the world of digital and social media in sports.
HOSTED BY
Neil Horowitz
CATEGORIES
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